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Break the Rules

Break the Rules

Break the Rules

    Many of the rules that apply in businesses were set years ago and have endured by force of habit. A good example is the QWERTY keyboard, which is in use on all desktop computers. The original QWERTY layout of keys on the typewriter keyboard was designed in the 1870s to slow down the speed of typing because fast operators were causing typewriter keys to jam together. By putting the most commonly used letters e, a, i, o away from the index fingers of the hands, speed was reduced and jams were avoided. Those mechanical jams are long gone but we are stuck with a rule for a keyboard layout that is outdated and inappropriate. How many of the rules in your organisation are QWERTY standards – set up for circumstances that no longer apply today?

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    If you can find a way to rewrite the rules of the game so that it suits you rather than your competitors then you can gain a remarkable advantage. In the late 1970s the Swiss watch industry was suffering from fierce competition from the Japanese. Major brands like Omega, Longines and Tissot were in serious trouble. Nicholas Hayek took dramatic action. He merged two of the largest Swiss watch manufacturers ASUAG and SSIH to form a new company, Swatch. It took a radically different approach to watch design, creating a low-cost, high-tech, artistic, and emotional watch. Within five years the new company was the largest watch-maker in the world. Swatch rewrote the rules of the watch industry. Swiss watches had competed against mass produced brands by focussing on tradition and quality but Swatch changed the parameters by making watches that were fun, fashionable, and collectable.

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    Every business operates in an environment of written and unwritten rules. Many of these boundaries and restrictions are self-imposed and accepted without questioning. Often it is the newcomer to an industry who can ask the question, ‘What would happen if we broke the rules?’

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    This is what Richard Branson did when he launched Virgin Atlantic to take on the might of British Airways, American Airlines and Pan Am. They all played by the same rules; first class passengers enjoyed the best service, business passengers received adequate service and economy passengers got very few frills. Branson eliminated first class and instead gave first class service to business passengers. He introduced innovations such as free drinks for economy passengers, videos in headrests and limousine service to the airport.

    The law of the land has to be obeyed but most business rules are there to be broken. Anita Roddick, founder of the retail chain The Body Shop, succeeded by deliberately doing the opposite of what the industry experts did. She saw that most pharmacies were stuffy places that sold toiletries, perfumes and medicinal creams in expensive packaging and pretty bottles. She did the opposite by packaging the goods in Body Shop stores in cheap, plastic bottles with plain labels. It saved cost and it made a statement that the contents of the packages were what mattered. The Body Shop was seen as natural, spiritual, and in tune with an environmentally-conscious consumer.

    Picasso broke the rules on what a face should look like and Gaudi broke the rules on what a building should look like. To achieve radical innovation you have to challenge all the assumptions that govern how things should look in your environment. Business is not like sport with well-defined rules and referees. It is more like art. It is rife with opportunity for the lateral thinker who can create new ways to provide the goods and services that customers want.

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    More by this author

    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

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    Last Updated on November 18, 2020

    I’m Feeling Bored: 10 Ways to Conquer Boredom (and Busyness)

    I’m Feeling Bored: 10 Ways to Conquer Boredom (and Busyness)

    If you’re saying “I’m feeling bored,” it’s important to realize that boredom and feeling too busy are the same problem. Some people claim I’m being too ambitious trying to strike down chronic boredom and busyness at the same time. I’d argue that the only way to take them out is simultaneously.

    The problem stems from how you manage your attention. Both boredom and busyness stem from feeling there is a lack of quality in how you focus your attention.

    Boredom is feeling that there are too few high-quality ways to spend attention. Busyness is forced boredom. This means that you feel there are high quality ways to spend attention, but your attention is being stolen from you before you can use it.

    I’m Feeling Bored: It’s in Your Mind

    Feelings of boredom and busyness are subjective. You can’t look out in the world and claim it is busy or boring. To say these feelings are subjective is obvious, but that misses a key point. The real problem is quality.

    Being engaged, neither busy or bored, happens when your attention is focused on high-quality activities.

    You can probably remember times when you were completely engaged. This could have been working on a project you were passionate about, spending time with your family, sky diving or vacationing under the sun. Why were you engaged in these moments and not in others?

    A likely reason was because those experiences had a higher quality. They allowed you to enter into an immersive flow state, in which your entire consciousness was devoted to the activity.[1]

    In the best cases your entire reality revolves around what you are doing. You’ll understand what I mean if you’ve read Zen and the Art of Motorcycle Maintenance (which, I must admit, inspired most of these ideas).

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    Improving the Quality of Your Activities

    So how do you improve quality in your experiences when you’re saying “I’m feeling bored”? I believe there are two major ways you can do it: externally and internally. If you are chronically busy (and actively disliking the busyness) or bored, then you’ll need to tackle external and internal factors that contribute to these negative feelings.

    Here are some ways to consider improving quality in your experiences:

    Externally

    1. Plan Ahead

    Schedule your life to ensure there aren’t huge gaps or work overflows later. This can mean scheduling high-quality experiences if you find yourself frequently bored. It can also mean dividing large projects if you find yourself chronically busy.

    • Plan weekend activities for next month now. This not only gives you something to look forward to, but it also forces you to stay productive instead of just busy.
    • Map out what is placing demands on your time. Can you consolidate all your “busy work” (such as responding to emails) into one block of time instead of allowing it to cause constant interruptions in your day?

    2. Win-Win

    If you must perform an activity you think has low quality, you’re going to feel bored. Find ways to reorganize your life so that jobs, chores, and duties can become interesting, high-quality experiences.

    Turn mind-numbing chores into opportunities for growth and learning. For example, listen to an audio book or lecture on the commute to work or while you’re cleaning your house.

    3. Prioritize

    If you don’t manage time, you’ll never have enough of it. There are always more things to do than you have time for. Get your values straight so that the highest priorities are handled first and your life doesn’t get overtaken by the unimportant.

    Set a vision for your life, and determine how everything you do either contributes or detracts from that vision. Chances are, the things that don’t align with your vision are some of the same things that bore you. After you identify low-priority activities, you can try to make them more meaningful, or you can find ways to eliminate them.

    4. Put Quality of Experience First

    It is easy to get caught up in external goals that don’t fulfill their promises. Focus on goals that will give you a greater quality, not just a bigger paycheck or more status to brag about.

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    Set SMART (specific, measurable, achievable, relevant, and time-bound) goals that align with your life’s vision.[2]

    5. Escape the Motions

    Habits are a part of your life, but don’t let them become the only thing. Break out of your patterns if they aren’t giving you what you need. Instead of staying in, go out and meet new people on a Friday night. Just do something to get away from doing the same old thing.

    Schedule times to break from your routines. I thrive on having a routine most days, but I also give myself opportunities to break from sameness.

    Say “yes” to trying something new. Nothing spices up your day like trying something new.

    Internally

    Most of the ways to improve your quality of experience and conquer boredom are internal. Remember, it’s not just what you do, but also how you do it.

    1. Build an Inner World

    I’m not suggesting you create a complete rift between yourself and reality when you find yourself thinking “I’m feeling bored,” but also realize that if you can’t find quality in your immediate surroundings, you can find it within yourself.

    Solving internal problems, reviewing knowledge, coming up with new ideas, creating stories, or even planning for the future are all areas you can explore in the mind without any external stimuli.

    Use “boring” moments as opportunities to brainstorm. It’s a lot easier to cope with a humdrum reality if you’re able to use the time to explore possibilities within your mind.

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    If you’re really at a loss, you can imagine a story about 2-3 of the people and objects in your vicinity. This is a great way to exercise your creativity and sharpen your observation skills.

    2. Seek Quality in the Now

    Try starting small with some simple questions. What are you doing right now? What can you find that has value for you? Seeking quality right now allows you to find it even if your environment is bare or overloaded.

    Activities like waiting in line can be turned into moments of self-reflection or times to remind yourself of your vision.

    3. Don’t Resist

    Busyness and boredom could also be described as symptoms of resisting what is. Fully accepting whatever situation you are in and making the most of it is one way to conquer feeling bored.

    Resistance is something that can’t be done half-way. Either completely push away and seek quality elsewhere, or accept your surroundings and find it here.

    4. Unchain Yourself

    A lot of mental unease is caused because you feel forced to do something. You have to go to work, study for your test, do this or that. Realize that you don’t have to do anything, just accept different results. Freedom is in your mind.

    Weigh whether the activity causing your discomfort is essential or expendable. For example, paying your bills is non-negotiable, but you can opt to live a more modest lifestyle or actively search for a job you enjoy.

    Use a mantra to remind yourself of your freedom. “I am free” and “I have the power to change my circumstances” can reinforce the notion that you have choices.

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    5. Stop

    Boredom and feeling overloaded are both patterns. They are mental spirals you run on yourself that loop back on each other. If you just interrupt yourself for a few minutes and think more deeply about the problem, you can often come up with a good answer independent of these suggestions.

    Meditate your way out of boredom. Sometimes boredom and busyness are caused by feeling disconnected from what you are doing. Use meditation to ground yourself in the present.

    You can learn how to meditate here.

    Take up a gratitude practice. Whenever you’re feeling too bored or too busy, stop to think about all the things that are going well. Being able to simply say, “I got out of bed this morning,” and “I have food to eat,” help you take stock of your blessings.

    The Bottom Line

    As boredom and busyness arise from the same source, the same strategies can be used to tackle them and find a sweet spot of a balanced mindset. Find high-quality activities when you start saying “I’m feeling bored,” and you’ll be amazed at how quickly you can turn things around.

    More Tips on Tackling Boredom

    Featured photo credit: Siddharth Bhogra via unsplash.com

    Reference

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