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Brain Damage Pill

Brain Damage Pill

photo of bitter little pill

    “Not exercising is like taking a brain damage pill.”

    Whoa. That’s pretty strong language. I know it’s true that exercising increases alertness, energy, and the ability to concentrate, and that it improves physical and emotional well-being. But brain damage pill? Isn’t that going too far?

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    No. That’s exactly as far as I need to go.

    After several years of failing to transform my off-and-on running habit into a permanent, lifelong habit, I have finally discovered a powerful key to achieving my goal: the highly emotional, simple, concrete self-advertisement. I have learned that using this “brain damage pill” metaphor stimulates me to behave in the way my “higher self” wants me to behave (go for a run), even when my “lower self” is feeling exhausted, unenthusiastic, or tempted by couch-potato pursuits and sleep. The brain damage pill metaphor has proven to be magic.

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    I gained insight into the “why?” behind this simple technique for behavioral change from the new book, Made To Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath. The authors assert that there are six principles for making ideas “sticky” and influential, and #5 on the list is, “Make messages emotional; make people care.”

    The Heath brothers cite an example of the head-to-head competition of two anti-smoking ad campaigns, both targeted at teenagers, in the late 1990s. One ad took an analytical approach and had the tagline, “Think. Don’t Smoke.” The other ad (from the famous “The Truth” campaign) showed body bags piling up outside the headquarters of a major tobacco company, and implied that teens were being lied to and manipulated by conniving, rich tobacco executives. In follow-up studies of the ads’ effectiveness, seven times as many teenagers remembered the body bag ads as remembered the “Think. Don’t Smoke” ads. Pushing the right emotional button beats out rational, research-based analysis. Every time.

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    For years, I tried to motivate myself with the knowledge that aerobic exercise is good for my body and brain. We’re all aware of studies that prove the undeniable benefits of daily exercise, the most compelling being that the habit significantly increases the length and quality of our lives! And yet, “Exercise because it’s good for you” has always been strangely devoid of motivational potency.

    Even the shocking phrase, “Not exercising is like voluntarily injecting myself with an early-death serum” hasn’t galvanized me. Premature death still seems like a long way off, and I can always rationalize that I’ll start the work of prolonging my life tomorrow.

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    Not exercising is like taking a brain damage pill hits the sweet spot. It’s true (for me). It’s simple. It’s concrete. It’s emotionally powerful. The implied consequences of ignoring it are immediate. It imperils my highly valued mental acuity. I would never pop a brain damage pill… so, obviously, I must exercise today!

    Rob Crawford, a school administrator who loves baseball and acoustic guitars, writes on productivity, impact, and self-management at Crawdaddy Cove.

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    Last Updated on September 17, 2020

    5 Practical Ways to Get Over a Mental Block

    5 Practical Ways to Get Over a Mental Block

    There’s nothing quite like a state of “flow” when you’re working. The rare moments when your inspiration aligns with your motivation likely lead to some of your most creative work. Plus, it feels great to actually check a task or project off the list so you can move on to the next thing. Meanwhile, a mental block — its opposite — can cause work to feel laborious and uninspired. Forget creativity when you have a mental block — it makes it difficult even to start working on what you need to do.

    A mental block can manifest in several ways. Perhaps your imposter syndrome is squelching your creative ideas, for instance, or you’re overwhelmed by the breadth of a project and its impending deadline. Maybe you’re just tired or stressed.

    Either way, having a mental block feels like being trapped in your own head, and it can seriously dampen your ability to think outside the box. The problem is, you’re so locked into your own perspective that you don’t see more innovative approaches to your problems.[1]

    Luckily, jumping over these mental hurdles is simpler than you think. You just need the right strategies to get your flow back.

    Try these five practical ways to overcome a mental block.

    1. Break Your Project Down

    A few years ago, I was working on changing a company product that I believed would hugely benefit our customers. Sounds great, right?

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    As inspired as I was to make people’s lives easier, though, the sheer magnitude of the task at hand felt overwhelming. Every morning, I cracked open my laptop to work and felt totally paralyzed. I loved the idea, yes, but actualizing it felt risky. What if it didn’t turn out the way I pictured in my mind? More importantly, where would I even begin?

    A former colleague gave me great advice over coffee:

    Change how you think. Start by breaking the big project down into small tasks.

    When a major project overwhelms you, you only see the entire forest instead of the individual trees. And as you stare it down, you start to feel discouraged by your own lack of progress, thus slowing you down further.

    Breaking down a massive task into smaller chunks makes the work feel more manageable. You’ll have multiple clear places to start and end with, which will lend a motivating sense of productivity and mastery to your process. Learn more about it here: The Motivation Flowchart: The Mental Process of Successful People

    Think of it as accumulating small wins. When you realize you’re more capable than you have once thought, you’ll develop the momentum and confidence needed to get your big job done little by little.[2]

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    2. Change Up Your Scenery

    Of course, there’s a time and place for sitting down to get things done. But if you’re experiencing a mental block, switching up your surroundings can make a big difference in your output.

    Have you ever noticed how your environment directly impacts your performance and mood?

    Your brain associates your physical surroundings with certain feelings and activities. So, if you feel mentally stuck, your mind may need some new sensory stimuli.

    During this time in your life, it may not be possible to set up shop at a cafe or move from your cubicle to a conference room, so you may need to think outside the box. If you’re working remotely in a home office, try going to your dining table or couch. If the weather cooperates, sit outside for a bit with your computer or take a walk around the block.

    You can also simply rearrange your workspace. Not sure where to begin? Try decluttering. Some studies show that an organized desk enhances productivity.[3]

    The point is to stimulate your brain with new sounds and sights. You may find a much-needed dose of inspiration when you work while breathing in the fresh air, listening to city sounds, or staying in the comfort of your own living space.

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    3. Do an Unrelated Activity

    When it comes to productivity, a bit of distraction isn’t always a bad thing. That’s especially true if your chosen distraction helps you get things done in the long run.

    Have you realized how your most creative thoughts tend to bubble up when you’re, say, lying in bed or taking a shower? In their research of the “incubation period,” scientists have discovered that people’s best ideas seem to surface when they aren’t actively trying to solve a problem.[4]

    In a 2010 study, participants needed to look for a roommate or new employee based on the profiles that the researchers gave. The people who had a brief “incubation period” — in this case, working on an anagram — consistently made better choices than those who spent more time weighing their options.

    If you can’t seem to prime your brain for a project, try doing something completely unrelated to work, such as washing your dishes, working out, or calling a friend. Some experts say finding another low-stake project to work on can help jump-start the creative part of your brain and activate your flow.[5]

    The key is to allow your unconscious mind to do its best work: eliciting the new knowledge your conscious mind may be ignoring or suppressing.[6]

    4. Be Physical

    Feeling antsy? When your mind won’t seem to settle into a state of flow, it may help to swap out your mental activity for a physical one and see how it impacts your perspective.

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    While any physical activity is beneficial for your body — and getting up to move can serve as a helpful form of distraction — certain forms of exercise can more directly impact the mind. To be specific, relaxing, flow-based exercises like dance, yoga, or tai chi can create a gentle sense of momentum in your body, which can prime your brain for the same state.

    Stress-reducing activities may also be necessary. Meditating or taking slow, deep breaths will also calm your nervous system if you’re feeling overwhelmed. Evidence shows that the logical, creative part of your brain essentially shuts off when you’re stressed.[7]

    On the flip side, when your mind and body are relaxed, you can think more clearly, be more creative, and focus for longer periods — all of which will help you overcome a mental block.

    5. Don’t Force It

    It can be frustrating to fight against your own mind. If your mental block won’t go away after some effort, it may be time to take a break. Forcing creative thoughts only adds to your stress levels, which in turn inhibits your ability to think creatively. And if you sit and stare at a project for too long, you’ll not only waste valuable time but also begin to associate this specific work with frustration and produce work you’re not proud of.

    “I know that forcing something is not going to create anything beyond mediocre, so I step aside and work on a different project until it hits me,” the artist Ben Skinner said about his creative process.[8]

    If your work isn’t time-sensitive, then it may make sense to step away for a while to focus on something else, be it an administrative task that requires less creativity or a project that you feel motivated to work on.

    When the time is right, you’ll find your way back to the original task with a fresh, creative perspective (hopefully).

    More on Getting Rid of a Mental Block

    Featured photo credit: Jonas Leupe via unsplash.com

    Reference

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