Advertising
Advertising

Adobe Moves Closer to Online Office Suite with Presentations, Spreadsheets, Premium Plans for Businesses

Adobe Moves Closer to Online Office Suite with Presentations, Spreadsheets, Premium Plans for Businesses

Lifehack_Presentation

    Long-time readers of Lifehack know of my ongoing love affair with Adobe’s online word processor Buzzword, since last year part of the Acrobat.com suite of online applications. “Love affair” is not too strong a phrase, either – I like the interface and ease of use so much that I was inspired to write a book, Don’t Be Stupid: A Guide to Learning, Studying, and Succeeding at College, just for an excuse to have something to use Buzzword for.

    Advertising

    Last year, Adobe integrated Buzzword into Acrobat.com, adding online file storage and sharing, an online meeting space, and a file-to-PDF convertor, all accessible either through the website or through a very slick AIR application that runs on your desktop.

    I’ve been waiting for Adobe to take the next step with Acrobat.com by adding spreadsheets and presentations, and now they have. As Acrobat.com comes out of Beta, an online presentation editor and spreadsheet has been launched in Adobe’s Acrobat Labs.

    Advertising

    Adobe has also announced premium plans for businesses, offering unlimited PDF conversion for their Premium Plus subscribers and 10 conversions a month for Premium Basic users (free users are limited to 5files per month), the ability to host larger meetings using ConnectNow (up to 20 for Premium Plus, 5 for Premium Basic users, and 3 for free users), and an unspecified (as far as I could find) increase in ability to store and share files. The rates are a little steep: $15 a month for Premium Basic and $35/month for Premium Plus – I think we have to assume that more features will be available down the line for business users.

    Presentations and Tables

    I won’t be upgrading to a Premium plan, since I’m just a guy, you know? I will be looking rather closely at the spreadsheet and presentation editors, though – that’s something I can use! Currently I use SlideRocket for presentations, and was hoping that Adobe would being something like SlideRocket’s very Adobe-esque interface to the Acrobat.com suite, and from first impressions, it looks like they have. It’s quite similar to Buzzword’s interface, as is Table’s (Adobe’s name for the spreadsheet editor), and since that interface is a big part of my love for Buzzword, I think I’m going to like this. A lot.

    Advertising

    Acrobat_Table
      Tables incorporates a bunch of automated features – for example, columns automatically inherit the data format of the first cell entered. Take that,Excel! Better yet, it offers great collaboration features. Several people can work on a spreadsheet at the same time, with indicators showing you which cells other people are working on at any given time. If you need to sort or modify a table, you can enter “Private View” so that your changes won’t be reflected in the table others are working on.

      Unfortunately, tables isn’t exactly a spreadsheet – yet, I hope. It’s an easy way to present and organize data, but there is no way to add formulas or automate functions. But it’s a great table editor – hopefully spreadsheet functions will be added soon, and it would be nice to see the table editor as it stands incorporated into Buzzword, too.

      Advertising

      Presentations is a little more refined, with a good set of tools and themes for producing quality presentations. Unfortunately, you can’t export to PowerPoint, only to PDF. However, the built-in presentation mode is pretty slick, and you can share the presentation online with anyone via email. Collaboration is slick, as in Tables – several people can work at the same time with suitable safeguards to prevent conflicts.

      With Photoshop Express, Adobe is creating a pretty nice suite of online apps. They are by far the nicest-looking and most pleasant to use of the recent crop of Web-based apps. I’m still waiting for Buzzword to add support for styles so it can be fully compatible with Word, and for all the Acrobat.com apps to be integrated with the Acrobat.com file storage and sharing repository – it’s simply odd that documents created with Buzzword are saved separately from all the documents you’ve uploaded, or that documents you’ve uploaded can’t be opened in Buzzword.

      But all in all, Adobe is putting out top-notch apps and deserves a lot more attention than they’re getting so far. Try out this latest crop of applications and see what you think!

      More by this author

      The Science of Setting Goals (And How It Affects Your Brain) How to Take Notes Effectively: Powerful Note-Taking Techniques The Importance of Reminders (And How to Make a Reminder That Works) Building Relationships: 11 Rules for Self-Promotion How to Become an Expert (And Spot out One Nearby)

      Trending in Featured

      1 The Science of Setting Goals (And How It Affects Your Brain) 2 How to Stay Motivated and Reach Your Big Goals in Life 3 How to Take Notes Effectively: Powerful Note-Taking Techniques 4 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 5 50 Businesses You Can Start In Your Spare Time

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on July 17, 2019

      The Science of Setting Goals (And How It Affects Your Brain)

      The Science of Setting Goals (And How It Affects Your Brain)

      What happens in our heads when we set goals?

      Apparently a lot more than you’d think.

      Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

      According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

      Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

      Advertising

      Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

      Love, Loss, Dopamine, and Our Dreams

      The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

      Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

      So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

      Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

      Advertising

      One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

      Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

      Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

      The Neurology of Ownership

      Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

      In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

      Advertising

      But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

      This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

      Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

      The Upshot for Goal-Setters

      So what does all this mean for would-be achievers?

      On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

      Advertising

      It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

      On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

      But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

      More About Goals Setting

      Featured photo credit: Alexa Williams via unsplash.com

      Reference

      Read Next