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8 Ways to Take It to the Next Level

8 Ways to Take It to the Next Level
Take It to the Next Level

No matter what you’re doing, there comes a time when you are going to want to take things up a notch. Maybe it’s your career — even if things are going along fine right now, ultimately you’d like to get a promotion, increase your client base, or reach a larger audience. Or maybe it’s a hobby that you think you’d like to turn into a career.

Getting started with anything can be a struggle, but once you reach a certain level of success, it can be hard to figure out how to make whatever it is you do truly remarkable. The things we do have a way of developing their own inertia, and if we’re not careful, we get carried along in the routine without ever realizing the full potential of what we and our lives can be.

How can you shake things up a bit? What do you have to do to take your project, your career, your product, or your life to the next level? Read on…

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1. Build Your Brand

Long-time readers know that I haven’t always been fond of the idea of personal branding. Consider me convinced.

The strength of your brand is how well you are associated with whatever you do. For instance, lifehack.org offers tips and hacks to increase personal productivity. When people hear the word “lifehack”, they think of personal productivity, and when they hear “personal productivity” they think of lifehack. It’s a pretty strong brand. Some people have equally strong brands: when you hear about permission marketing, chances are you think of Seth Godin.

How strongly is your name linked with what you do? What could you do to link them more strongly? Some things to consider:

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  • Traditional marketing: Commercials, print ads, billboards, bus wraps — anything that gets your name and message in people’s faces. There are a few problems, though: people might mistake your message, linking you with the wrong speciality; people tend to tune out a lot of advertising as a survival mechanism; people often respond negatively to blatant branding efforts; it’s quite expensive.
  • Blogging: A blog is a conversation with your audience, and can help build up a loyal following that actually cares about what you do.
  • Word-of-mouth: Hard to create and hard to fake, but very effective. Seek out people with a great deal of influence and focus on convincing them of your value. If Seth Godin wrote on his blog that I was the best web writer he knew of, you can bet that within the day my career would be at the next level (maybe the level after that, even!).

2. Build Your Audience

Make a concerted effort to increase the number of people who know about you. Branding is part of this, but it’s not all of it. Give something away, find a new outlet, tell everyone you meet what you do, hand out cards wherever you go, show up at conferences and exhibitions, go to your kids’ classrooms and talk about what you do (and make it interesting enough that they tell their parents). Make yourself useful so people have a compelling reason to pay attention.

3. Increase Your Output

Give your audience, whoever that is, more of what they expect from you. Double, triple, or septuple your output. If you’re a writer, write twice as much. If you’re an actor, get into more plays. If you’re a filmmaker, pledge to produce four short films this year instead of one. Make a painting a day. Aim to top your sales quotas by 50% every month. Do whatever it takes to make yourself more productive. Learn to do whatever you do in half the time — then halve it again. (Read lifehack.org every day, of course!)

4. Improve Your Output

Make whatever you make twice as well. Improve the quality of your work until people have no choice but to stop and gape. Create benchmarks for your output, and aim to top them every single time. Take classes, read book, follow a mentor, practice twice as much, commit yourself to doing what it takes to master your craft or profession.

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5. Expand Your Niche

Do what you do now but with a wider outlook. If you write about dogs, start writing about pets in general. If you sell widgets, get into the widget case business. If you’re a musician, learn how to produce. Think about the people whose needs you aren’t meeting, and figure out how to meet them. Don’t try to create a new niche altogether, just look for ways to complement and leverage the work you’re already doing.

6. Restrict Your Niche

Or, do the opposite. Focus yourself on a narrow part of your niche until you’re the only one doing it. If you write about sports, write about baseball, then write about left-handed pitchers. If you make household appliances, make appliances for college students (and then for left-handed college students, maybe). If you paint landscapes, paint trees. If you do marketing consulting, offer viral marketing techniques that work with teenage boys. Become the person people have to go to when they have very specialized needs, because you’re the only one that does it.

7. Cross-Develop

Figure out how to use what you know in an entirely different way. If you coach little leaguers, write a book about coaching. If you offer one-on-one organization coaching, work with a developer to create home organization software. If you’re a TV camera operator, tutor middle schoolers in video podcasting. Find a new way to challenge yourself and put your knowledge to the test — while developing new knowledge and skills.

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8. Expand Your Network

Your audience are the people who buy, read, or otherwise use your product; your network are the people that help you make it, market it, or distribute it. Focus on building strong relationships with a variety of people both in and out of your profession. Don’t try to fake it — strong relationships have to be genuine or they won’t last. Join a social networking site like LinkedIn and work it like mad. Go to trade shows, conferences, and exhibitions and talk to every exhibitor and every presenter. Make a list of 20 people in your field you want to know and email them introductions. Build relationships with your 10 best clients. Build relationships with someone from your top competitors (if that’s legal). Join a professional organization and run for an office.

Obviously these are not all exclusive — you can and sometimes have to do more than one at the same time. And they’re not all necessary — some even contradict others. But all of them shake up your routines and make people pay attention to you, whether those people are potential clients, potential customers, or potential partners.

None of these are keys to instant success. All of them require hard work and time to show any effect. If you’re ready to take it to the next level — and you’re ready to put in the work and commitment that entails — then go through the list and ask yourself how each item could help get you there.

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Last Updated on November 26, 2019

How to Motivate Yourself: 13 Simple Ways to Try Now

How to Motivate Yourself: 13 Simple Ways to Try Now

Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you’d rather sit on the couch isn’t always easy. But unless calling in sick and waking up at noon have no consequences for you, it’s often a must.

For those of you who never procrastinate, distract yourself or drag your feet when you should be doing something important, well done so far! But for the rest of you, it’s good to have a library of motivational boosters to move along.

Despite your best efforts, passion, habits and a flow-producing environment can fail. In that case, it’s time to find whatever emotional pump-up you can use to get started.

Whether you’re starting a business, trying to los weight or breaking a bad habit, you’ll learn how to motivate yourself with different techniques here:

1. Go Back to “Why”

Focusing on a dull task doesn’t make it any more attractive. Zooming out and asking yourself why you are bothering in the first place will make it more appealing.

If you can’t figure out why, then there’s a good chance you shouldn’t bother with it in the first place.

2. Go for Five

Start working for five minutes. Often that little push will be enough to get you going.

3. Move Around

Get your body moving as you would if you were extremely motivated to do something. This ‘faking it’ approach to motivation may seem silly or crude but it works.

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4. Find the Next Step

If it seems impossible to work on a project for you, you can try to focus on the next immediate step.

Fighting an amorphous blob of work will only cause procrastination. Chunk it up so that it becomes manageable. Learn how to stop procrastinating in this guide.

5. Find Your Itch

What is keeping you from working? Don’t let the itch continue without isolating it and removing the problem.

Are you unmotivated because you feel overwhelmed, tired, afraid, bored, restless or angry? Maybe it is because you aren’t sure you have time or delegated tasks haven’t been finished yet?

6. Deconstruct Your Fears

I’m sure you don’t have a phobia about getting stuff done. But at the same time, hidden fears or anxieties can keep you from getting real work completed.

Isolate the unknowns and make yourself confident, you can handle the worst case scenario.

7. Get a Partner

Find someone who will motivate you when you’re feeling lazy. I have a friend I go to the gym with. Besides spotting weight, having a friend can help motivate you to work hard when you’d normally quit.

8. Kickstart Your Day

Plan out tomorrow. Get up early and place all the important things early in the morning. Building momentum early in the day can usually carry you forward far later.

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Having a morning routine is a good idea for you to stay motivated!

9. Read Books

Read not just self-help or motivational books but any book that has new ideas. New ideas get your mental gears turning and can build motivation. Here’re more reasons to read every day.

Learning new ideas puts your brain in motion so it requires less time to speed up to your tasks.

10. Get the Right Tools

Your environment can have a profound effect on your enthusiasm. Computers that are too slow, inefficient applications or a vehicle that breaks down constantly can kill your motivation.

Building motivation is almost as important as avoiding the traps that can stop it.

11. Be Careful with the Small Problems

The worst killer of motivation is facing a seemingly small problem that creates endless frustration.

Reframe little problems that must be fixed as bigger ones or they will kill any drive you have.

12. Develop a Mantra

Find a few statements that focus your mind and motivate you. It doesn’t matter whether they are pulled from a tacky motivational poster or just a few words to tell you what to do.

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If you aren’t sure where to start, a good personal mantra is “Do it now!” You can find more here too: 7 Empowering Affirmations That Will Help You Be Mentally Strong

13. Build on Success

Success creates success. When you’ve just won, it is easy to feel motivated about almost anything. Emotions tend not to be situation specific, so a small win, whether it is a compliment from a colleague or finishing two thirds of your tasks before noon can turn you into a juggernaut.

There are many ways you can place small successes earlier on to spur motivation later. Structuring your to-do lists, placing straightforward tasks such as exercising early in the day or giving yourself an affirmation can do the trick.

Bonus: Staying Motivated Forever

The best way to motivate yourself is to organize your life so you don’t have to. If work is a constant battle for you, perhaps it is time to start thinking about a new job. The idea is that explicit motivational techniques should be a backup, not your regular routine.

Here are some other things to consider making work flow more naturally:

Passion

Do things you have a passion for. We all have to do things we don’t want to. But if life has become a chronic source of dull chores, you’ve got a big problem that needs fixing.

Not sure what your passion is to get you motivated? This will help you: How to Get Motivated and Be Happy Every Day When You Wake Up

Habits

You can’t put everything on autopilot. I’ve found putting a few core habits in place creates a structure for the day.

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Waking up at the same time, working at the same times and having a similar productive routine makes it easier to do the next day.

This guide will be useful for you if you’re looking to build good habits: Understand Your Habits to Control Them 100%

Flow

Flow is the state where your mind is completely focused on the task at hand. While there are many factors that go into producing this state, having the right challenge level is a big part.

Find ways to tweak your tasks so they hover in that sweet spot between boredom and maddening frustration.

Easily distracted and hard to focus? Here’s your solution.

Final Thoughts

With all these tips I’ve shared with you, now you know what to do when you’re feeling unmotivated.

Find your passion and develop a positive mantra so when the next time negativity hits you again, you know how to stay positive and motivated!

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Featured photo credit: Pexels via pexels.com

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