Advertising
Advertising

7 Portfolio Tricks That Will Land You A Job

7 Portfolio Tricks That Will Land You A Job

    Layoffs. Downsizing. Transitions. It’s a scary time to be out in the job market. If you’re hunting for a job, you’ve probably been handing out resumes like crazy. The problem is that, when you really look at a resume, every single one is the same. They’re all on the same size of paper, easily shuffled into a stack, just the way human resource managers like them.

    Advertising

    There’s just not a lot you can do to stand out with a resume: hiring managers have no qualms about tossing oddly-sized resumes, funny-smelling CVs and lengthy explanations about where you’ve been lately. No hard feelings about it — I did a stint in HR and I would do anything to get through that never-ending stack of resumes, even if it meant denying someone the opportunity for a job just because they had sprayed perfume on their resume.

    Advertising

    There is a way to stand out without irritating the hiring manager, though: a portfolio. I mentioned fairly recently that a portfolio can go a long way in convincing a prospective employer, and that portfolios aren’t just for art students. You can have a portfolio in any career — if you paint houses, you can take photos of the work you’ve done. If you’re a software developer, you can take screenshots of your applications. No matter your field, though, there are a few ways to make your portfolio shine.

    Advertising

    1. Put your portfolio online. If you email your portfolio as an attachment, no hiring manager will open it for fear of viruses. If you drop off a physical portfolio, every hiring manager will cringe at the thought of going through more paperwork. But if you simply email a link, you’ve actually got a chance of getting someone in human resources to click on it — after all, it’s just a link. It won’t take any time at all to click on it, and what’s the worst that could happen? So take the time to scan everything in. It’s worth your while.
    2. Don’t require any downloads. Don’t include PDFs, Word files or anything else that a prospective employer has to download and open. That goes double for executable files — apologies to all the fantastic developers out there, but employers would rather look at pretty screenshots than try to figure out the software you created. This may mean that you will need to take the time to ‘improve’ a project that you did quite awhile again: maybe you’ll need to add some HTML to a written document.
    3. Organize your portfolio. You don’t need to alphabetize your projects or anything like that, but it should be easy for prospective employers to figure out what to click. That means no fancy flash, no unlabelled links. As a quick litmus test, try sitting Grandma down in front of your portfolio / website. If she can’t figure out where to click, it’s guaranteed that there is an HR manager out there who will be equally lost.
    4. Add context. Write labels and descriptions for the items you’re including in your portfolio. A memo that solved a crisis at your last job may not impress a prospective employer if they don’t recognize the effect it had. Descriptions are also an opportunity to toot your own horn — you can talk about the problems you encountered and the skills you used. No matter how polished the items in your portfolio, though, your descriptions should be equally polished. Consider them a writing sample and an opportunity to show off those great communication skills that every employer requires.
    5. Focus your portfolio. Even if you’re a salesman / graphic designer / clog dancer, your portfolio doesn’t need to reflect that. Instead, you should focus on the job you’re actually going for. You can create separate portfolios for each of your career paths, but focus on what you really want to do next, not what you’ve done in the past.
    6. Go for the multimedia. Not all job skills can be expressed in writing or through photographs. Out to prove your sales skills? Maybe a few graphs showing how you improved sales are your best bet. Looking for a career as a mascot? A video of you working the crowd is bound to impress more than a picture of you standing around in costume. It’s your portfolio: you set the rules on what sort of media you want to include.
    7. Get your own domain name — or not. If you’re planning to maintain your portfolio in the long run (which can be a good thing even if you’re planning to stay with your new job for the long haul), sure, getting your own domain name is a good idea. But using one of the many sites that allow you to post samples of your work is also a good option. Say you’re an interior decorator. Your prospective boss won’t care if you can maintain a website. Focus on taking high quality photos of your work, and post them to Flickr. Your portfolio can be that easy. Just beware of user names that seem brilliant at 3 AM.

    As a rule, I try to limit my portfolio to projects I’ve actually completed at others’ requests. As awesome as I think some of my more personal work is, it hasn’t been through anything close to the critical process that something I’ve done for hire has. But if you’re looking for a few items to pad your portfolio, volunteer your services. Your work will still go through a critical process, but you don’t have to find a job just to improve your chances of getting another job.

    Advertising

    More by this author

    5 Sites Where You Can Sell Your Photos 7 Tools to Find Someone Online 19 Entrepreneurship Websites Worth Checking Out 50 Businesses You Can Start In Your Spare Time 5 Suggestions for Leaving With Style

    Trending in Featured

    1 10 Key Characteristics of a Highly Successful Entrepreneur 2 Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny 3 8 Steps to Continuous Self Motivation Even During the Difficult Times 4 How to Write a Personal Mission Statement to Ensure Peak Productivity 5 How to Get Promoted When You Feel Stuck in Your Current Position

    Read Next

    Advertising
    Advertising

    Last Updated on October 18, 2018

    10 Key Characteristics of a Highly Successful Entrepreneur

    10 Key Characteristics of a Highly Successful Entrepreneur

    When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

    Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

    People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

    These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

    1. Successful Entrepreneurs Practice Discipline

    Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

    To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

    Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

    When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

    Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

    Advertising

    2. Successful Entrepreneurs Keep Calm

    Things go wrong when you run your own business.

    Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

    Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

    Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

    Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

    If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

    3. Successful Entrepreneurs Pay Attention to Details

    Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

    As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

    Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

    Advertising

    After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

    Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

    He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

    4. Successful Entrepreneurs Embrace Risks

    No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

    It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

    You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

    Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

    An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

    5. Successful Entrepreneurs are Balanced

    You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

    Advertising

    As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

    Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

    Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

    You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

    6. Successful Entrepreneurs are Passionate and Motivated

    In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

    Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

    • Commit to making short and long-term goals. Check in with them often to stay on task.
    • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
    • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

    By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

    7. Successful Entrepreneurs Adapt

    Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

    As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

    Advertising

    8. Successful Entrepreneurs are Marketing and Sales Experts

    No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

    Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

    9. Successful Entrepreneurs Have Strong Money Management

    Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

    If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

    10. Successful Entrepreneurs Ask Questions and Continually Improve

    Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

    Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

    If you are always improving, then how can you ultimately fail?

    The Bottom Line

    Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

    Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

    Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

    Featured photo credit: Unsplash via unsplash.com

    Reference

    Read Next