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5 Types of Emails You Should be Automatically Filtering

5 Types of Emails You Should be Automatically Filtering

    How many emails do you have in your inbox right now? Are you an inbox zero freak like me? Or do you have emails piled up and unread that you’re hoping you’ll get time to get to?

    I’m not judging – I used to have as messy an inbox as anyone. And even now, if I go on vacation or don’t check my email for too long, I can get in a heap of trouble: the email piles up, and it can be a real chore getting back to my empty inbox.

    I’ve got a few tips up my sleeve though to make dealing with email a little less painful – and I’ve found the best defense is a strong offense. In this article, I’m going to give you some concrete tips and examples to reduce the number of emails in your inbox instantly – and help you keep it that way long term with the use of filters.

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    What Are Email Filters?

    Email filter is like my own little army single purpose email virtual assistants. You tell each one to check each email for a specific set of things and then tell it a specific action to do with it. Some criteria you can check on include:

    • Who is it from?
    • Who is it to?
    • What words are in the subject?
    • What words are in the body?

    Some actions you can typically take are:

    • Delete it
    • Mark it as read
    • File it somewhere
    • Send an automated response

    I use GMail and I know Outlook (and most desktop program) have this capability, you’ll have to check with your webmail provider for how it’s done. With that brief introduction, here are the five types of emails I always filter.

    1. Email Newsletters

    Any blog I sign up for, any marketing email list – the very first thing I do after confirming my subscription is I set up a filter to automatically filter this into a “ToRead” bucket. I do this two ways:

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    1. Use the + symbol to make a unique email address. For example, if you are john@gmail.com, you also receive any email sent to john+newsletter@gmail.com. I use a similar strategy, so all my email newsletters are sent to a specific email account that is automatically filtered to a bucket to read later.
    2. Filter by sender. A little more tedious, but you can set up individual filters for each sender as well.

    2. Friends Forwarding Me Articles

    I have a friend who constantly sends me political articles from a handful of websites. In spite of anonymously emailing them from http://stopforwarding.com/ as well as telling them in person, they won’t stop. I don’t want to filter all their emails, since occasionally they email me with something legitimate (a non-forward).

    So I filter them based on sender and checking for a handful of websites in the body of their email.  I do this with a lot of people, and it helps separate the junk they want to send me from the real conversations we’re having.  Every week or so I’ll take a look at my “Review Weekly” and see these emails in there – and usually just delete them.

    3. Comment and Ping Notifications on my Blog

    I’ve got a full time job, and while I take my blog seriously, I don’t need to be seeing all the comments and trackbacks instantly. I try to get to them every day or every few days, but I don’t want them clogging my inbox.

    I filter these into a folder that I try to review nightly – but if I can’t get to it nightly, no big deal. When I do get to it, I try to batch process them for at least 30 minutes at a time, visit everyone who has linked to me, perhaps leave a comment – and reply to the people who have been gracious enough to comment on my blog.

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    4. Facebook/Twitter/Social Media Notifications

    I don’t need to know right away when someone follows me, friends me, directs messages me, etc.  I usually check social networking and media sites at least once a week anyway, and can process the notifications at that time.

    For a while, I filtered all these and then checked them at my convenience.    For the most part though, now if I check the site often enough (like I do with Twitter and Facebook) I just turn off the email notifications altogether.

    5. Store Promotions

    I like hearing about the latest deals and specials, but there is no reason this needs to interrupt my normal daily workflow.   I looked at it, and realizedI might purchase something from one of these newsletters once a year – if even that frequently!

    So I filter all of them into a “Review Optional” folder – and if I have time, I’ll browse them at my leisure. If not – no big deal, I just delete them every couple weeks.

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    OK, I Have My Filters – Now What?

    Once you’ve created some of these filters, GMail (what I use) has an option to immediately run them on whatever you’ve got in your inbox. Use this to instantly filter low priority items away so you can focus on what’s important.

    Going forward, your filters will be applied to any new email that comes in. This will keep your inbox clean so you can read the relevant, important emails first, before you head to your folders to deal with these low priority emails that may still be important to you – but don’t require as quick a response.

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    Last Updated on October 15, 2019

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why we procrastinate after all

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    So, is procrastination bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How bad procrastination can be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article:

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    8 Dreadful Effects of Procrastination That Can Destroy Your Life

    Procrastination, a technical failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Featured photo credit: chuttersnap via unsplash.com

    Reference

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