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5 Reasons to Care About Your Online Presence, and 3 to Forget About It

5 Reasons to Care About Your Online Presence, and 3 to Forget About It

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    It’s gotten to the point that you just aren’t keeping up with the times if you don’t have a Facebook account, a LinkedIn profile, a Twitter feed and a presence on a dozen other websites. It can be crazy trying to keep up with all of it — and there are new social networking websites coming out every day. What can you do? It’s absolutely imperative that you’re on all of them, right?

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    Well, there are some clear benefits to spending time on all those websites that make up your online presence — but there are also plenty of drawbacks. It’s worth taking a look at the reasons you should care about creating social networking profiles and updating them, as well as considering the negative aspects of dealing with all of those sites.

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    5 Reasons to Care About Your Online Presence

    1. Employers and clients look for you online. While many of those people interested in offering you work are looking for your contact information and your references, plenty are looking for all the bad things about you that may have be listed online. Having social networking profiles can give you several pages that pop up on a Google search that are more or less under your control. They’re usually highly ranked and can help you show off your talents in a more recognizable format than a blog or personal website.
    2. You can make contacts and find friends online. Stories of long-lost friends reconnecting on Facebook and other websites are becoming common. And social networking sites don’t just limit you to friends you already know: they provide an easy forum to find business contacts without any requirement that you actually leave your home or office and go to a networking event.
    3. You can communicate even without contact information. Many important people in a variety of industries have at least a placeholder profile up on a variety of social networking website. And while you could never get a direct phone number for some of the people higher up the food chain, you can still easily send them a message on LinkedIn or whatever other website they frequent. It’s possible that some sort of assistant will review your message — but you can still get a lot closer to bigwigs via social networking.
    4. If you don’t claim your name on all the various social networking sites, someone might do it for you. Seth Godin, the author of numerous marketing books, provides a classic example: despite the fact that someone has claimed the name ‘sethgodin’ on Twitter, it wasn’t actually Godin (who blogged about the fact). In Godin’s case, the account was not used maliciously — but it also wasn’t a case of someone with the same name getting there first. If you don’t grab your name on every social network that pops up, you may not be so lucky. Someone could easily use such an account to spread false information or otherwise cause trouble.
    5. Everybody else is doing it. Peer pressure is a poor excuse — but if it’s becoming an industry standard in your field to have an online presence, not having one can be problematic in the long run. And if all of your friends stay in touch through a particular website, you certainly don’t want to get left out. Merely putting together a profile and updating it can be a small investment of your time, compared to not having the ability to connect to customers or friends online.

    3 Reasons to Forget About Your Online Presence

    1. Employers and customers don’t actually care that much about your social networking abilities. Sure, just about everyone will run a search on your name these days — but as long as they don’t find anything bad, it doesn’t particularly matter what they do find. If you have a particularly common name, you’re likely to get lost in the shuffle anyhow. You’ve got plenty of other ways to describe your abilities and connections, and you can probably do a better job of that fact than a standardized profile page.
    2. Putting too much information out there isn’t necessarily safe. Even assuming that identity thieves aren’t monitoring your every move through all your online accounts, telling your clients, family and everyone else every detail of your life just doesn’t sound like a good idea. There are so many horror stories about over-sharing, and having a thorough online presence just asks for such a story to happen to you.
    3. Social networking and crafting an online presence take a lot of time. If you get going, it isn’t hard to spend hours on a site like Twitter. You can call it networking or marketing, but either way, you’ve spent time that certainly could have been put to better use on trying to connect with the kids in your third grade class.

    Finding Some Balance

    It seems like social networking and online presences only have the value that we give them — and giving them too much value isn’t wise. That said, I think that maintaining a profile or two is a good idea. It’s worthwhile to grab your name on multiple sites, but I don’t bother with constantly updating every site I have a profile on. Instead they all point to either my website or the two sites that I do interact with regularly.

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    Like most things, caring about your online presence in moderation can be useful. It’s when a person tries to update every site under the sun that it becomes useless. It’s worth thinking about just what level of moderation makes sense for you.

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    Last Updated on January 2, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just pick one thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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    3. Anticipate problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a start date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for it

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

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    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new?

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