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5 Components Your Business Web Site Needs

5 Components Your Business Web Site Needs

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    Last week I talked about why a strong web site is crucial to your business. Today I’m going to talk about five components your web site needs and why you need them. Bear in mind, however, that these five aren’t the only components you need. At the end of the article, I’ll mention a couple of other things you may want to include. Now, you can’t just slap these components on a web site and have something great. You’ll still need some solid graphic design, good usability and ease of navigation, plus you definitely want to make sure your design, copy, and code are developed using principles of search engine optimization. With those cautionary notes aside, let’s dive in to the five components you need for a successful web site.

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    1. Opt-In Box

    If you’re not capturing your visitor’s details with an opt-in box, you’re missing one of the greatest marketing tools available online today. An opt-in box is a place where people enter their name and e-mail address (or just their e-mail address, but I’ve found it’s useful to have more information), and then they subscribe to your e-mail newsletter or e-zine (pronounced “EE-zeen”). You can start building a relationship with your subscribers with regular, useful contact (defining “regular, useful contact” is a separate article in and of itself).

    2. Who you are

    Generally speaking, if you’re selling either a product or a service, you’ll want your customers or clients to trust you. Part of building trust is sharing a bit about you and how your company got started.

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    3. What you do

    Obviously, if you want to sell your products or services, you’ll need to talk about them. This is where good marketing copywriting comes in handy. If you’re not good at writing marketing copy that converts visitors into buyers, hire someone who knows how to do it well. Investing in good copywriting can make all the difference.

    4. Sticky content

    Sticky content refers to any content on your web site that attracts people and keeps them there, kind of like flypaper. Consider your blog, articles, audio and videos, and other resources, to be the flypaper that keeps visitors “stuck” to your site. The longer they stay at your site, the more likely they are to convert into buyers. There is, however, a point where your content will hit critical mass and can be too sticky. If you give too much away, your potential buyers won’t need to buy. They’ll settle for the freebies and never convert into sales.

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    5. Contact Information

    Potential clients and customers will want to know how to contact you for several reasons. If they can contact you, they can buy from you with the assurance that if they experience any troubles with the product, they’ll be able to ask questions or process returns easily. Also, they can ask you questions before they buy. There’s a long list of other reasons customers and clients may want to contact you, and they’ll feel safer buying if they can contact you easily. So provide at least phone and e-mail, and if you can, provide a physical address as well. If you work from home, don’t post your home address. Instead, get a P.O. box or a box at the UPS Store and post that instead.

    If you’re selling products or services online, in addition to these five components, you’ll do well to invest in a shopping cart system and a payment processing system. Forcing potential buyers to contact you to get purchasing information ensures that those buyers will go elsewhere most of the time. We live in a high-demand, instant gratification world. If someone is shopping in the middle of the night or on a Sunday and they want what you have to offer but they can’t get it when they want it, they’ll buy it from someone else who can deliver instantaneously. Don’t give your potential buyers a reason not to buy from you.

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    So how do you implement all this stuff? How do you get a web site with these components, plus good design, good usability, and strong SEO? Next week, I’ll talk about how to hire a web firm to design your site. I’ll tell you how to educate yourself so you know enough to ask the right questions and know when you’re getting the right answers, how to balance value and price, and what red flags to watch out for.

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    Last Updated on November 26, 2019

    How to Motivate Yourself: 13 Simple Ways to Try Now

    How to Motivate Yourself: 13 Simple Ways to Try Now

    Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you’d rather sit on the couch isn’t always easy. But unless calling in sick and waking up at noon have no consequences for you, it’s often a must.

    For those of you who never procrastinate, distract yourself or drag your feet when you should be doing something important, well done so far! But for the rest of you, it’s good to have a library of motivational boosters to move along.

    Despite your best efforts, passion, habits and a flow-producing environment can fail. In that case, it’s time to find whatever emotional pump-up you can use to get started.

    Whether you’re starting a business, trying to los weight or breaking a bad habit, you’ll learn how to motivate yourself with different techniques here:

    1. Go Back to “Why”

    Focusing on a dull task doesn’t make it any more attractive. Zooming out and asking yourself why you are bothering in the first place will make it more appealing.

    If you can’t figure out why, then there’s a good chance you shouldn’t bother with it in the first place.

    2. Go for Five

    Start working for five minutes. Often that little push will be enough to get you going.

    3. Move Around

    Get your body moving as you would if you were extremely motivated to do something. This ‘faking it’ approach to motivation may seem silly or crude but it works.

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    4. Find the Next Step

    If it seems impossible to work on a project for you, you can try to focus on the next immediate step.

    Fighting an amorphous blob of work will only cause procrastination. Chunk it up so that it becomes manageable. Learn how to stop procrastinating in this guide.

    5. Find Your Itch

    What is keeping you from working? Don’t let the itch continue without isolating it and removing the problem.

    Are you unmotivated because you feel overwhelmed, tired, afraid, bored, restless or angry? Maybe it is because you aren’t sure you have time or delegated tasks haven’t been finished yet?

    6. Deconstruct Your Fears

    I’m sure you don’t have a phobia about getting stuff done. But at the same time, hidden fears or anxieties can keep you from getting real work completed.

    Isolate the unknowns and make yourself confident, you can handle the worst case scenario.

    7. Get a Partner

    Find someone who will motivate you when you’re feeling lazy. I have a friend I go to the gym with. Besides spotting weight, having a friend can help motivate you to work hard when you’d normally quit.

    8. Kickstart Your Day

    Plan out tomorrow. Get up early and place all the important things early in the morning. Building momentum early in the day can usually carry you forward far later.

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    Having a morning routine is a good idea for you to stay motivated!

    9. Read Books

    Read not just self-help or motivational books but any book that has new ideas. New ideas get your mental gears turning and can build motivation. Here’re more reasons to read every day.

    Learning new ideas puts your brain in motion so it requires less time to speed up to your tasks.

    10. Get the Right Tools

    Your environment can have a profound effect on your enthusiasm. Computers that are too slow, inefficient applications or a vehicle that breaks down constantly can kill your motivation.

    Building motivation is almost as important as avoiding the traps that can stop it.

    11. Be Careful with the Small Problems

    The worst killer of motivation is facing a seemingly small problem that creates endless frustration.

    Reframe little problems that must be fixed as bigger ones or they will kill any drive you have.

    12. Develop a Mantra

    Find a few statements that focus your mind and motivate you. It doesn’t matter whether they are pulled from a tacky motivational poster or just a few words to tell you what to do.

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    If you aren’t sure where to start, a good personal mantra is “Do it now!” You can find more here too: 7 Empowering Affirmations That Will Help You Be Mentally Strong

    13. Build on Success

    Success creates success. When you’ve just won, it is easy to feel motivated about almost anything. Emotions tend not to be situation specific, so a small win, whether it is a compliment from a colleague or finishing two thirds of your tasks before noon can turn you into a juggernaut.

    There are many ways you can place small successes earlier on to spur motivation later. Structuring your to-do lists, placing straightforward tasks such as exercising early in the day or giving yourself an affirmation can do the trick.

    Bonus: Staying Motivated Forever

    The best way to motivate yourself is to organize your life so you don’t have to. If work is a constant battle for you, perhaps it is time to start thinking about a new job. The idea is that explicit motivational techniques should be a backup, not your regular routine.

    Here are some other things to consider making work flow more naturally:

    Passion

    Do things you have a passion for. We all have to do things we don’t want to. But if life has become a chronic source of dull chores, you’ve got a big problem that needs fixing.

    Not sure what your passion is to get you motivated? This will help you: How to Get Motivated and Be Happy Every Day When You Wake Up

    Habits

    You can’t put everything on autopilot. I’ve found putting a few core habits in place creates a structure for the day.

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    Waking up at the same time, working at the same times and having a similar productive routine makes it easier to do the next day.

    This guide will be useful for you if you’re looking to build good habits: Understand Your Habits to Control Them 100%

    Flow

    Flow is the state where your mind is completely focused on the task at hand. While there are many factors that go into producing this state, having the right challenge level is a big part.

    Find ways to tweak your tasks so they hover in that sweet spot between boredom and maddening frustration.

    Easily distracted and hard to focus? Here’s your solution.

    Final Thoughts

    With all these tips I’ve shared with you, now you know what to do when you’re feeling unmotivated.

    Find your passion and develop a positive mantra so when the next time negativity hits you again, you know how to stay positive and motivated!

    More About Motivation

    Featured photo credit: Pexels via pexels.com

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