Advertising
Advertising

4 Tech Tips to Keep Ahead of the Game for New Entrepreneurs

4 Tech Tips to Keep Ahead of the Game for New Entrepreneurs

    Thinking about starting a business or trying to make some cash out of the web? Technology can enable people and it can just as easily distract. We’ve got a few tips for you to consider to cut down on those distractions and costs and get more done, more efficiently and more effectively.

    These tips all center on one thing: technology, whether it involves a specific device or just the way you use tech, computers and the internet in general. Enjoy.

    Save time with Skype

    It’s becoming increasingly common advice: swap an expensive phone plan for a cheap – or free, if you do things right – Skype solution. And it’s true. You can save a whole heck of a lot of money thanks to Skype and solutions like it.

    Advertising

    But while most people are talking about the money you can save, I think there’s something better for entrepreneurs to get out of Skype. The combination of instant messaging and VoIP allows you to control your communication methods better than any old phone line. Can’t or don’t want to take a call? It’s certainly not worth breaking your concentration if you’re on a roll.

    With Skype you can divert incoming calls to instant messaging and deal with requests and questions at a time of your own choosing. Corresponding via text allows you to focus on a main task while you take their message. But for those who prefer to talk by voice, deferring the call is still a good idea.

    Most calls take a while to get to the point; time that, even if minute from a perspective of quantification, is taking your mind further from the tasks and issues that you need to deal with. Shifting the mental gears is a time-expensive task. Filtering calls through instant messaging means the pretext for the call has been set and you can get right to the point and back to work.

    I personally prefer to communicate via text because it’s swift and doesn’t use as much attention quota.

    Advertising

    Install a GPS Unit

    Install a GPS unit in your car or grab a PDA phone that has this handy technology built in. If you go the PDA route, make sure you get a mount for it installed in the car you’re most likely to use for business purposes. When you’re starting a business, you want – need – to deliver the best impression for potential, more established business partners. While being punctual is just something that all people need to do no matter what their level of experience or degree of establishment is, you don’t have a reputation to precede you and need to go the extra mile to develop one.

    By using GPS you guarantee that you won’t get lost, late and end up irking the other party, or even having the meeting canceled. Any technology that enables you to respect the time of others as fiercely as you defend your own is a good one.

    Get a Virtual Assistant

    So hiring a VA isn’t really tech, but it has the word “virtual” in it, right? The topic of virtual assistants has crawled its way into this article because you can free up hours of your time that would’ve been spent at the computer beforehand.

    Depending on who you talk to, virtual assistants can be hired from as little as $5 an hour and you can have them take care of a whole range of things:

    Advertising

    • Monitor your emails and only send you those that need personal attention. You should set up another email account such as assistant@yourname.com and direct correspondence there, rather than giving anyone access to your own account.
    • Send standard form emails for you – fielding the same questions from customers, despite having a FAQ that covers them? You don’t need to cut and paste your standard “Have you checked our FAQ?” letter to them all when there’s a virtual assistant assigned to the task.
    • Research topics you need to be informed on, write or speak about.
    • Manage your calendar appointments and contacts, so that you don’t lose upwards of an hour each day just planning it.

    And there are about half a million other things you can delegate if you sit down and brainstorm the topic. This is the best investment you can make in technology – freeing up the time you have to spend with it (even if that just gives you more time to spend with it in less menial ways).

    Create a News Filter

    Keeping informed takes up huge chunks of time for some people. The most popular methods of dealing with information are the least efficient.

    The first thing you can do is see how much of the information you consume truly is important. For instance, let’s say that you’re the typical web-worker or online entrepreneur and you’ve subscribed to a whole bunch of feeds relevant to your field. You keep up with these feeds because if you don’t, you’ll miss something really important, but in between those occasional high-priority stories, how many are you consuming that aren’t important ‘just in case’ or ‘just because’ they’re there?

    Usually, the feeds you find necessary to subscribe to are simply those that are most popular and, via social proof, considered most important in your field. They may not be news-based at all. Or, they’re entirely news-based and thus conform to the 24-hour news cycle and deliver too much “news” that isn’t important and you don’t need to read about.

    Advertising

    After you come to this realization it’s easier to cut down on subscriptions to only those that are strongly relevant, don’t publish with great frequency and don’t miss important news. This may mean gathering a few that sometimes overlap, but that’s better than a total overdose.

    The more technically involved way of creating a news filter via feeds is to use Yahoo! Pipes or a similar service to craft conditional feeds that only deliver entries based on a certain set of conditions. The most basic use would be to take a popular news site that covers only the most important news in a variety of fields and filter by certain keywords to extract just one field, or even better, by author where you know that he or she specifically covers one topic’s big news.

    The way you filter news is up to, and limited by your imagination (okay, and the technology), but as long as you’ve got a system in place to weed out most of the filler, you’ve used technology to reclaim a whole bunch of time.

    And a bonus tip: make liberal use of off switches. When it’s not essential that you keep your phone or computer on, do it – keep the work-life boundaries clear. This is where so many entrepreneurs go wrong; they can’t see the forest for the trees and decimate their home and personal life in pursuit of riches.

    Good luck!

    More by this author

    Joel Falconer

    Editor, content marketer, product manager and writer with 12+ years of experience in the startup, design and tech digital media industries.

    Mastering the Art of Prioritization The Importance of Scheduling Downtime How to Make Decisions Under Pressure 11 Free Mind Mapping Applications & Web Services How to Use Parkinson’s Law to Your Advantage

    Trending in Featured

    1 The Science of Setting Goals (And How It Affects Your Brain) 2 How to Stay Motivated and Reach Your Big Goals in Life 3 How to Take Notes Effectively: Powerful Note-Taking Techniques 4 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 5 50 Businesses You Can Start In Your Spare Time

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on July 17, 2019

    The Science of Setting Goals (And How It Affects Your Brain)

    The Science of Setting Goals (And How It Affects Your Brain)

    What happens in our heads when we set goals?

    Apparently a lot more than you’d think.

    Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

    According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

    Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

    Advertising

    Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

    Love, Loss, Dopamine, and Our Dreams

    The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

    Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

    So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

    Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

    Advertising

    One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

    Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

    Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

    The Neurology of Ownership

    Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

    In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

    Advertising

    But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

    This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

    Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

    The Upshot for Goal-Setters

    So what does all this mean for would-be achievers?

    On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

    Advertising

    It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

    On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

    But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

    More About Goals Setting

    Featured photo credit: Alexa Williams via unsplash.com

    Reference

    Read Next