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4 Tech Tips to Keep Ahead of the Game for New Entrepreneurs

4 Tech Tips to Keep Ahead of the Game for New Entrepreneurs

    Thinking about starting a business or trying to make some cash out of the web? Technology can enable people and it can just as easily distract. We’ve got a few tips for you to consider to cut down on those distractions and costs and get more done, more efficiently and more effectively.

    These tips all center on one thing: technology, whether it involves a specific device or just the way you use tech, computers and the internet in general. Enjoy.

    Save time with Skype

    It’s becoming increasingly common advice: swap an expensive phone plan for a cheap – or free, if you do things right – Skype solution. And it’s true. You can save a whole heck of a lot of money thanks to Skype and solutions like it.

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    But while most people are talking about the money you can save, I think there’s something better for entrepreneurs to get out of Skype. The combination of instant messaging and VoIP allows you to control your communication methods better than any old phone line. Can’t or don’t want to take a call? It’s certainly not worth breaking your concentration if you’re on a roll.

    With Skype you can divert incoming calls to instant messaging and deal with requests and questions at a time of your own choosing. Corresponding via text allows you to focus on a main task while you take their message. But for those who prefer to talk by voice, deferring the call is still a good idea.

    Most calls take a while to get to the point; time that, even if minute from a perspective of quantification, is taking your mind further from the tasks and issues that you need to deal with. Shifting the mental gears is a time-expensive task. Filtering calls through instant messaging means the pretext for the call has been set and you can get right to the point and back to work.

    I personally prefer to communicate via text because it’s swift and doesn’t use as much attention quota.

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    Install a GPS Unit

    Install a GPS unit in your car or grab a PDA phone that has this handy technology built in. If you go the PDA route, make sure you get a mount for it installed in the car you’re most likely to use for business purposes. When you’re starting a business, you want – need – to deliver the best impression for potential, more established business partners. While being punctual is just something that all people need to do no matter what their level of experience or degree of establishment is, you don’t have a reputation to precede you and need to go the extra mile to develop one.

    By using GPS you guarantee that you won’t get lost, late and end up irking the other party, or even having the meeting canceled. Any technology that enables you to respect the time of others as fiercely as you defend your own is a good one.

    Get a Virtual Assistant

    So hiring a VA isn’t really tech, but it has the word “virtual” in it, right? The topic of virtual assistants has crawled its way into this article because you can free up hours of your time that would’ve been spent at the computer beforehand.

    Depending on who you talk to, virtual assistants can be hired from as little as $5 an hour and you can have them take care of a whole range of things:

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    • Monitor your emails and only send you those that need personal attention. You should set up another email account such as assistant@yourname.com and direct correspondence there, rather than giving anyone access to your own account.
    • Send standard form emails for you – fielding the same questions from customers, despite having a FAQ that covers them? You don’t need to cut and paste your standard “Have you checked our FAQ?” letter to them all when there’s a virtual assistant assigned to the task.
    • Research topics you need to be informed on, write or speak about.
    • Manage your calendar appointments and contacts, so that you don’t lose upwards of an hour each day just planning it.

    And there are about half a million other things you can delegate if you sit down and brainstorm the topic. This is the best investment you can make in technology – freeing up the time you have to spend with it (even if that just gives you more time to spend with it in less menial ways).

    Create a News Filter

    Keeping informed takes up huge chunks of time for some people. The most popular methods of dealing with information are the least efficient.

    The first thing you can do is see how much of the information you consume truly is important. For instance, let’s say that you’re the typical web-worker or online entrepreneur and you’ve subscribed to a whole bunch of feeds relevant to your field. You keep up with these feeds because if you don’t, you’ll miss something really important, but in between those occasional high-priority stories, how many are you consuming that aren’t important ‘just in case’ or ‘just because’ they’re there?

    Usually, the feeds you find necessary to subscribe to are simply those that are most popular and, via social proof, considered most important in your field. They may not be news-based at all. Or, they’re entirely news-based and thus conform to the 24-hour news cycle and deliver too much “news” that isn’t important and you don’t need to read about.

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    After you come to this realization it’s easier to cut down on subscriptions to only those that are strongly relevant, don’t publish with great frequency and don’t miss important news. This may mean gathering a few that sometimes overlap, but that’s better than a total overdose.

    The more technically involved way of creating a news filter via feeds is to use Yahoo! Pipes or a similar service to craft conditional feeds that only deliver entries based on a certain set of conditions. The most basic use would be to take a popular news site that covers only the most important news in a variety of fields and filter by certain keywords to extract just one field, or even better, by author where you know that he or she specifically covers one topic’s big news.

    The way you filter news is up to, and limited by your imagination (okay, and the technology), but as long as you’ve got a system in place to weed out most of the filler, you’ve used technology to reclaim a whole bunch of time.

    And a bonus tip: make liberal use of off switches. When it’s not essential that you keep your phone or computer on, do it – keep the work-life boundaries clear. This is where so many entrepreneurs go wrong; they can’t see the forest for the trees and decimate their home and personal life in pursuit of riches.

    Good luck!

    More by this author

    Joel Falconer

    Editor, content marketer, product manager and writer with 12+ years of experience in the startup, design and tech digital media industries.

    How to Master the Art of Prioritization The Importance of Scheduling Downtime How to Make Decisions Under Pressure 11 Free Mind Mapping Applications & Web Services How to Use Parkinson’s Law to Your Advantage

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    Last Updated on March 31, 2020

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why We Procrastinate After All?

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    Is Procrastination Bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How Bad Procrastination Can Be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article: 8 Dreadful Effects of Procrastination That Can Destroy Your Life

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    Procrastination, a Technical Failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Learn more about how to fix your procrastination problem here: What Is Procrastination and How to Stop It (The Complete Guide)

    Featured photo credit: chuttersnap via unsplash.com

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