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15 Quick Ways to Give Value and Make a Positive Impression

15 Quick Ways to Give Value and Make a Positive Impression
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Making a positive impression on someone you met through a networking event or online need not be a difficult or use much of your time or resources. The following 15 quick ways to make a positive impression are designed to be easy to implement and most only take a few minutes to do, depending on where you are at.

The list is geared toward network-savvy professionals, especially those who are actively involved in expanding their business or ideas. Most of these 15 ways do not require having an in depth knowledge of the areas of interest of the person you want to impress. It is simple enough to ask for more information where you aren’t sure.
These things should come from a genuine area of interest and there should be no expectation of getting something back if you do one or more of these things for someone. Think of the impression you have of those who do these sorts of things for you from time to time – likely a positive one.

1. Forward relevant articles. Forwarding one or two articles or links is all that you should do here unless you get feedback asking for more of them. Don’t annoy someone by sending tons of stuff forever. One or two well chosen articles should do nicely. Audio and video clips are included in this.

2. Mention the person in a blog post or article you are writing. It is a good idea to run it by the person first although not always necessary if you are mentioning something that is already in the public domain. A positive brief mention will likely go over nicely.

3. Give them a marketing tip they can use for their business. It should be specific to something they do. Maybe you noticed something on the website or see someplace where some brief feedback could be helpful.

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4. Write a helpful article for a publication or blog. Maybe you are in a position to feature the person in a publication or blog you regularly write for. Rather than just a brief mention as per item 2 above, this would be more of a feature that might involve you interviewing the person for your piece. Including the person in a speech you are giving also fits in here.

5. Introduce them to a prospective alliance partner. This can be a prospective client or someone the person can work with in some capacity. This is a common and traditional way to help someone.

6. Give them a relevant book. Don’t badger someone into reading it or become offended if it ends up sitting on a credenza for several months unread. It is also a good idea to let them pass it on to someone else who might find it more interesting. Don’t confuse this with loaning someone a book where there is an expectation of getting it back. That can become embarrassing if the book is lost, damaged or forgotten.

7. Forward them a useful template. This works especially well if you are well organized and have a collection of useful templates. Examples include business planning, GTD tools, checklists, marketing resources, etc.

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8. Recommend directories where they can promote their business online. There is a large and growing number of places where people can promote their business online. Check and see if there is already a listing on one or more of the places that you look for stuff at. If there is no listing, suggest it.

9. Give them a testimonial. If suitable, you could give them something for their website, book, etc. The converse also works in some circumstances. This is where you put their blurb on your site, book, etc.

10. Sponsor or volunteer for their organization or group. This is a great way of supporting the person without being too direct about it. You can easily vary the level of support depending on your interests.

11. Give them promotional products. Most people like getting free stuff so if you give them a sample promotional product, it should go over well. Be careful to ensure you don’t violate their gift protocol if they work for the government or some other organization that has restrictions or disclosure requirements.

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12. Answer their questions on LinkedIn or Yahoo Answers. Being able to answer someone’s question in a timely manner definitely adds value.

13. Forward their article to a colleague or client (and let them know). Spreading his or her information around is often an easy and effective way to help someone while also giving value to the recipient. Using the shot gun approach of blasting the information to your mailing lists is almost never a very good idea. But picking and choosing one or more select people to send it to can add good value.

14. Invite them to a relevant business event (just invite or pay for them). Some might consider a hockey or football game a relevant business event. In any case, sending invitations or tickets should be done based on his or her preferences and interests. Check schedules and availabilities before sending stuff out. Also make it easy for the person to politely decline your offer in case it doesn’t fit.

15. Buy their product or help make a sale. If the fit is a good one, buy it. Or if there is a clear fit for someone you know, help close the sale.

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Doing these quick and simple things for someone adds value and can go a long way toward making a lasting positive impression. These things also tend to separate the doers from the talkers in the eyes of the recipient.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: The Silent Killer of Innovation now available.

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Last Updated on October 15, 2019

Is Procrastination Bad? The Truth About Procrastination Revealed

Is Procrastination Bad? The Truth About Procrastination Revealed

Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

Why we procrastinate after all

We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

So, is procrastination bad?

Yes it is.

Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

How bad procrastination can be

Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

More consequences of procrastination can be found in this article:

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8 Dreadful Effects of Procrastination That Can Destroy Your Life

Procrastination, a technical failure

Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

Featured photo credit: chuttersnap via unsplash.com

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