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15 Quick Ways to Give Value and Make a Positive Impression

15 Quick Ways to Give Value and Make a Positive Impression
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Making a positive impression on someone you met through a networking event or online need not be a difficult or use much of your time or resources. The following 15 quick ways to make a positive impression are designed to be easy to implement and most only take a few minutes to do, depending on where you are at.

The list is geared toward network-savvy professionals, especially those who are actively involved in expanding their business or ideas. Most of these 15 ways do not require having an in depth knowledge of the areas of interest of the person you want to impress. It is simple enough to ask for more information where you aren’t sure.
These things should come from a genuine area of interest and there should be no expectation of getting something back if you do one or more of these things for someone. Think of the impression you have of those who do these sorts of things for you from time to time – likely a positive one.

1. Forward relevant articles. Forwarding one or two articles or links is all that you should do here unless you get feedback asking for more of them. Don’t annoy someone by sending tons of stuff forever. One or two well chosen articles should do nicely. Audio and video clips are included in this.

2. Mention the person in a blog post or article you are writing. It is a good idea to run it by the person first although not always necessary if you are mentioning something that is already in the public domain. A positive brief mention will likely go over nicely.

3. Give them a marketing tip they can use for their business. It should be specific to something they do. Maybe you noticed something on the website or see someplace where some brief feedback could be helpful.

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4. Write a helpful article for a publication or blog. Maybe you are in a position to feature the person in a publication or blog you regularly write for. Rather than just a brief mention as per item 2 above, this would be more of a feature that might involve you interviewing the person for your piece. Including the person in a speech you are giving also fits in here.

5. Introduce them to a prospective alliance partner. This can be a prospective client or someone the person can work with in some capacity. This is a common and traditional way to help someone.

6. Give them a relevant book. Don’t badger someone into reading it or become offended if it ends up sitting on a credenza for several months unread. It is also a good idea to let them pass it on to someone else who might find it more interesting. Don’t confuse this with loaning someone a book where there is an expectation of getting it back. That can become embarrassing if the book is lost, damaged or forgotten.

7. Forward them a useful template. This works especially well if you are well organized and have a collection of useful templates. Examples include business planning, GTD tools, checklists, marketing resources, etc.

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8. Recommend directories where they can promote their business online. There is a large and growing number of places where people can promote their business online. Check and see if there is already a listing on one or more of the places that you look for stuff at. If there is no listing, suggest it.

9. Give them a testimonial. If suitable, you could give them something for their website, book, etc. The converse also works in some circumstances. This is where you put their blurb on your site, book, etc.

10. Sponsor or volunteer for their organization or group. This is a great way of supporting the person without being too direct about it. You can easily vary the level of support depending on your interests.

11. Give them promotional products. Most people like getting free stuff so if you give them a sample promotional product, it should go over well. Be careful to ensure you don’t violate their gift protocol if they work for the government or some other organization that has restrictions or disclosure requirements.

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12. Answer their questions on LinkedIn or Yahoo Answers. Being able to answer someone’s question in a timely manner definitely adds value.

13. Forward their article to a colleague or client (and let them know). Spreading his or her information around is often an easy and effective way to help someone while also giving value to the recipient. Using the shot gun approach of blasting the information to your mailing lists is almost never a very good idea. But picking and choosing one or more select people to send it to can add good value.

14. Invite them to a relevant business event (just invite or pay for them). Some might consider a hockey or football game a relevant business event. In any case, sending invitations or tickets should be done based on his or her preferences and interests. Check schedules and availabilities before sending stuff out. Also make it easy for the person to politely decline your offer in case it doesn’t fit.

15. Buy their product or help make a sale. If the fit is a good one, buy it. Or if there is a clear fit for someone you know, help close the sale.

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Doing these quick and simple things for someone adds value and can go a long way toward making a lasting positive impression. These things also tend to separate the doers from the talkers in the eyes of the recipient.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: The Silent Killer of Innovation now available.

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Last Updated on August 16, 2018

The Importance of Reminders (And How to Make a Reminder That Works)

The Importance of Reminders (And How to Make a Reminder That Works)

No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system”.

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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The power of habit

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being six hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The wonderful thing about triggers (reminders)

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to make a reminder works for you

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

Featured photo credit: Unsplash via unsplash.com

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