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Winning Customers. . . and Keeping Them Too

Winning Customers. . . and Keeping Them Too

It’s widely accepted that customer service is probably the most important way for any business to differentiate itself in what is now a global, commoditized and hyper-competitive business world. When competitors can replicate your products or services, and undercut your pricing, about the only thing they cannot do as quickly is to reproduce the image you have already established in your customers’ minds and the loyalty it wins for you.

It’s also worth reminding yourself that in a world full of social networks, blogs, and web sites reviewing everything, providing poor customer service will be the fastest way for any business to do irreparable damage to its image, and convince people that they don’t want even to consider becoming its customers. Winning a new customer is important—but it’s also chancy, expensive and time consuming. Keeping the ones you have is essential to building any kind of stable business.

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So far so good, but saying this is a lot easier than doing it. What does it take to be able to prosper in a marketplace where a single misstep in handling a customer can be all around the Web in seconds?

It takes time. Time is essential to any type of satisfactory customer service.

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  • You must give people your time to deal with their issues properly, not palm off some quick fix that works (maybe) for you, but leaves them little better off.
  • You need to give your customers your time and attention to really listen to their concerns and thoughts. Just about every human being wants to be heard and have his or her existence validated by other people’s attention. Give customers this and they will love you (and forgive your mistakes too). Deny them a hearing and they’ll hate you for it, almost whatever else you do for them.
  • You must give people your time if you want to build a relationship with them that they will value. The difference between a relationship conducted on the run and a relationship that will create loyalty and long-term business is comparable to the difference between a long-term, loving relationship and a one-night stand.

How do you make the time for good customer service? The secret of making time for what matters is not in what you do, it’s in what you don’t do. Cut out all the time wasters: things like wading through pointless e-mails, jumping to respond to instant messages, attending meetings that have no real purpose, spreading gossip, and writing memos or sending messages purely to protect your butt. Pare down every purely administrative activity (record keeping, budgeting, filling in forms, discussing yet another policy on car parking allocations) to the minimum time needed.

Focus every second you can on whatever makes your business successful and nothing else. I can tell you right now that it won’t be compiling reports, or attending budget meetings, or playing office politics, or reading endless cc’d e-mails. If you want to tell someone something, pick up the phone or tell them face to face. If you want something done, don’t convene a committee; give someone the responsibility and trust them to do it. If you want time for better customer contact, stop wasting it on purely internal issues.

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Above all, concentrate on creating meaning for yourself, your customers, and your colleagues and associates. When people are doing something that has a meaning and purpose they can believe in, miracles happen every day.

What does it take to create such meaning? You guessed it: time. Time to spend with the people who work with you and the people you sell to or serve; time to explain your purpose and engage them in the process of making it a reality. If you fail in this, it won’t matter how else you spend your time. It will truly be wasted.

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Adrian Savage is a writer, an Englishman and a retired business executive (in that order). He lives in Tucson, Arizona. You can read his thoughts most days at Slow Leadership, the site for everyone who wants to bring back the taste, zest and satisfaction to leadership; and also at The Coyote Within.

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Last Updated on October 17, 2019

How to Spend More Quality Time with Your Partner

How to Spend More Quality Time with Your Partner

You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

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1. Recognize the Signs

If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

Some telltale signs include:

  • You’re always on your phones.
  • You value friendships or hobbies over quality time with your spouse.
  • You aren’t together during important events.
  • You are arguing more often or lack connection.
  • You don’t make plans or date nights.
  • You’re not happy.

If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

2. Try New Things Together

Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

Instead of viewing these as solo hobbies and interests, why not involve your partner?

Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

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Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

3. Schedule in Tech-Free Time

Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

4. Hit the Gym as a Couple

One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

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5. Cook Meals Together

Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

6. Have a Regular Date Night

Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

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Some great ideas for what to do on your date night include:

  • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
  • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
  • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
  • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
  • Dinner and a movie – A classic!
  • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
  • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

Final Thoughts

The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

  • Improves emotional and physical intimacy
  • Lowers divorce rates
  • Improves communication
  • Reduces marital boredom
  • Bonds couples closer
  • Improves friendship
  • Boosts health
  • Reduces stress

These are all excellent reasons to start making date night a regular part of your week.

It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

These relationship tips will bring great benefits to your marriage.

Featured photo credit: Allen Taylor via unsplash.com

Reference

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