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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Last Updated on August 16, 2018

    10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

    10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

    The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

    In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

    Here are 10 ways to help you step out of your comfort zone and get closer to success:

    1. Become aware of what’s outside of your comfort zone

    What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

    Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

    2. Become clear about what you are aiming to overcome

    Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

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    How does this fear apply uniquely to each situation? Be very specific.

    Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

    Or, are you afraid of being ignored?

    3. Get comfortable with discomfort

    One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

    Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

    4. See failure as a teacher

    Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

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    Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

    Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

    10 Famous Failures to Success Stories That Will Inspire You to Carry On

    5. Take baby steps

    Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

    Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

    Take a look at this article on how you can start taking baby steps:

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    The Number One Secret to Life Success: Baby Steps

    6. Hang out with risk takers

    There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

    Almost inevitably, their influence will start have an effect on your behavior.

    7. Be honest with yourself when you are trying to make excuses

    Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

    Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

    8. Identify how stepping out will benefit you

    What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

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    9. Don’t take yourself too seriously

    Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

    If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

    10. Focus on the fun

    Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

    Featured photo credit: Unsplash via unsplash.com

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