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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Julie McCormick

    Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Top 1000 site.

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    Last Updated on May 17, 2019

    This Is What Happens When You Move Out Of the Comfort Zone

    This Is What Happens When You Move Out Of the Comfort Zone

    The pursuit of worthwhile goals is a part of what makes life enjoyable. Being able to set a goal, then see yourself progress towards achieving that goal is an amazing feeling.

    But do you know the biggest obstacle for most people trying to achieve their goals, the silent dream killer that stops people before they ever even get started? That obstacle is the comfort zone, and getting stuck there is bound to derail any efforts you make towards achieving the goals you’ve set for yourself.

    If you want to achieve those goals, you’ll have to break free from your comfort zone. Let’s take a look at how your life will change once you build up the courage to leave your comfort zone.

    What Is the Comfort Zone?

    The comfort zone is defined as “a behavioural state within which a person operates in an anxiety-neutral condition, using a limited set of behaviours to deliver a steady level of performance.”

    What stands out to me the most about that definition is the last part: “using a limited set of behaviours to deliver a steady level of performance.” How many successful people do you know who deliver a steady level of performance?

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    The goal in life is to continually challenge yourself, and continually improve yourself. And in order to do that, you have move out of your comfort zone. But once you do, your life will start to change in ways you could never have imagined. I know because it’s happening right now in my own life.

    Here’s what I’ve learned.

    1. You will be scared

    Leaving your comfort zone isn’t easy. In fact, in can be downright terrifying at times, and that’s okay. It’s perfectly normal to feel a little trepidation when you’re embarking on a journey that forces you to try new things.

    So don’t freak out or get overwhelmed when you feel yourself getting a little scared. It’s perfectly normal and all part of the process. What’s important is that you don’t let that fear hold you back. You must continue to take action in the face of fear.

    That’s what separates winners from losers.

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    2. You will fail

    Stepping out of your comfort zone means you’re moving into uncharted territory. You’re trying things that you’ve never tried before, and learning things you’ve never learned before.

    That steep learning curve means you’re not going to get everything right the first time, and you will eventually fail when you move out of your comfort zone. But as long as the failures aren’t catastrophic, it can actually be a good thing to fail because …

    3. You will learn

    Failure is the best teacher. I’ve learned more from each one of my failures than I have from each one of my successes. When you fail small, and fail often, you rapidly increase the rate at which you learn new insights and skills. And that new knowledge, if applied correctly, will eventually lead to your success.

    4. You will see yourself in a different way

    Once you move out of your comfort zone, you immediately prove to yourself that you’re capable of achieving more than you thought was possible. And that will change the way you see yourself.

    Moving forward, you’ll have more confidence in yourself whenever you step out of your comfort zone, and that increased confidence will make it more likely that you continue to step outside your comfort zone. And each time you do, you’ll prove to yourself again and again what you’re really capable of.

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    5. Your peers will see you in a different way

    Whether we want to admit or not, people judge other people. And right now, people view you in a certain way, and they have a certain idea of what you’re capable of. That’s because they’ve become accustomed to seeing you operate in your comfort zone.

    But once you move out of your comfort zone, you’ll prove to other people, as well, that you’re capable of much more than you’ve shown in the past.

    The increased confidence other people place in you will bring about more opportunities than ever before.

    6. Your comfort zone will expand

    The good thing about the comfort zone is that it’s flexible and malleable. With each action you take outside of your comfort zone, it expands. And once you master that new skill or action, it eventually becomes part of your comfort zone.

    This is great news for you because it means that you can constantly increase and improve upon the behaviors that you’re comfortable with. And the more tools and skills you have at your disposal, the easier it will be to achieve your goals.

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    7. You will increase your concentration and focus

    When you’re living inside of your comfort zone, the bulk of your actions are habitual: automatic, subconscious, and requiring limited focus.

    But once you move out of your comfort zone, you no longer rely on those habitual responses. You’re forced to concentrate and focus on the new action in a way you never do in your comfort zone.

    8. You will develop new skills

    Moving out of your comfort zone requires that you develop new skills. One of the many benefits you’ll experience is that you’ll be stepping away from the “limited set of behaviors” and start to develop your ability and expertise in new areas.

    Living inside of your comfort zone only requires a limited skill set, and those skills won’t contribute much to your success. Once you can confidently step outside of your comfort zone and learn a new skill, there’s no limit to how much you can achieve.

    9. You will achieve more than before

    With everything that happens once you move out of your comfort zone, you’re naturally going to achieve more than ever before.

    Your increased concentration and focus will help you develop new skills. Those new skills will change the way you see yourself, encouraging you to step even further out of your comfort zone.

    Featured photo credit: Josef Grunig via farm3.staticflickr.com

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