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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Julie McCormick

    Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Top 1000 site.

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    Last Updated on July 3, 2020

    30 Small Habits To Lead A More Peaceful Life

    30 Small Habits To Lead A More Peaceful Life

    In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

    1. Don’t go to every fight you’re invited to

    Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

    2. Focus on your breath

    Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

    3. Get organized and purge old items

    A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

    4. Stop yourself from being judgmental

    Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

    5. Say ‘thank you’ early and often

    Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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    6. Smile more

    Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

    7. Don’t worry about the future

    As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

    8. Eat real food

    The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

    9. Choose being happy over being right

    Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

    10. Keep technology out of the bedroom

    Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

    11. Make use of filtering features on social media

    You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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    12. Get comfortable with silence

    When you picture someone who is the ultimate state of peace, typically they aren’t talking.

    13. Listen to understand, not to respond

    So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

    14. Put your troubles in a bubble

    Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

    15. Speak more slowly

    Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

    16. Don’t procrastinate

    Nothing adds stress to our lives like waiting until the last minute.

    17. Buy a coloring book

    Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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    18. Prioritize yourself

    You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

    19. Forgive others

    Holding a grudge is hurting you exponentially more than anyone else. Let it go.

    20. Check your expectations

    Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

    21. Engage in active play

    Let your inner child come out and have some fun. Jump, dance, play, and pretend!

    22. Stop criticizing yourself

    The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

    23. Focus your energy and attention on what you want

    Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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    24. Assign yourself “complaint free” days.

    Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

    25. Surround yourself with people you truly enjoy being in the company of

    Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

    26. Manage your money

    Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

    27. Stop trying to control everything

    Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

    28. Practice affirmations

    Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

    29. Get up before sunrise

    Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

    30. Be yourself

    Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

    Featured photo credit: man watching sunrise via stokpic.com

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