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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Last Updated on October 9, 2018

    27 Ways to Instantly Feel Better When You’re Down

    27 Ways to Instantly Feel Better When You’re Down

    Who has never gone through some ups and downs in the life? But some people can feel better in a quicker way than others because they’ve found their own remedies to heal the bad feelings.

    If you haven’t found yours, these ways will help you instantly feel better and ditch that negative self talk when you’re feeling bad about yourself:

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    1. Listen to the songs you loved when you were in high school or university, this will recall you of the old good times.
    2. Write something. Write down how you feel as a way to express your thoughts if you don’t feel like talking to anyone.
    3. Draw something. Draw anything you want because no one’s going to judge your drawing skills.
    4. Read the postcards or letters your friends or family sent you before, remind yourself there are people who always remember you.
    5. Silently think of a day or moment which you truly enjoyed and try to recapture that very first feeling. Was it the day of your graduation? The moment you traveled with your loved one?
    6. Take out your photo albums and go over your childhood photos.
    7. Cry when you feel like doing so. There’s nothing wrong with crying; cry out all your fear and stress and just face the truth after crying.
    8. Sing loudly like no one can hear you. Do you know that in Japan, people always sing karaoke to relieve stress?
    9. Cook a nice meal for yourself or for your family.
    10. Read your previous diary entries and look at your great memories.
    11. Dress up nicely to feel happier.
    12. Don’t stay in your bed! Get your laptop or a book and sit in a coffee place.
    13. Take a walk outside and feel the fresh air.
    14. Sweat yourself! Go jogging or play some sports.
    15. Pick up the musical instrument you used to play a lot and start to play it.
    16. Tidy up your desk or wardrobe, you’ll feel good that you’re being productive and actually doing something.
    17. Watch some funny videos, sure you can find a lot of them on Youtube.
    18. Eat something you like, be it a chocolate cake, or an ice-cream. Just please yourself with the flavour you like.
    19. Re-read your favorite book and write down the sentences or passages that you love.
    20. Watch a new movie, there must be a movie which you’ve always interested in but had no time to watch it.
    21. Do something nice that no one will notice, say picking up a rubbish in the street and throw it to a trash bin.
    22. Call your best friend and just talk whatever you want! Human beings are social animals after all, connecting with people close to you will make you feel better.
    23. Do voluntary work and help people in need, you’ll feel happy and satisfied.
    24. Get drunk with your close friends at home – a safe place for you to get drunk and get crazy. Let loose and have fun with your very close friends.
    25. Write an email or a note to a friend who you care about.
    26. Get out of your routine life and meet new friends. Get out of your comfort zone! Meeting new people can give you new inspirations in life.
    27. Look into the mirror and smile. Act like today’s already a wonderful day. How we act affects how we feel. It’s difficult to go on feeling sad if you’re trying to smile!

    Remember:

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    It’s not what happens to you, but how you react to it that matters.  — Epictetus

    If you want to feel better, change what you’re doing because obviously what you’re doing doesn’t make you happy!

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    Featured photo credit: Unsplash via unsplash.com

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