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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Julie McCormick

    Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Top 1000 site.

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    Last Updated on July 18, 2019

    What Makes People Happy? 20 Secrets of “Always Happy” People

    What Makes People Happy? 20 Secrets of “Always Happy” People

    Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

    They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

    It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

    1. They Manage Their Expectations

    They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

    2. They Don’t Set Unrealistic Standards

    Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

    3. They Don’t Take Anything for Granted

    Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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    4. They’re Not Materialistic

    There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

    5. They Don’t Dwell

    They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

    6. They Care About Themselves First

    They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

    They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

    7. They Enjoy the Little Things

    They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

    8. They Can Adapt

    They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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    9. They Experiment

    They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

    10. They Take Their Time

    They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

    11. They Employ Different Perspectives

    They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

    12. They Seek to Learn

    Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

    13. They Always Have a Plan

    They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

    14. They Give Respect to Get It

    They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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    15. They Consider Every Opportunity

    They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

    16. They Always Seek to Improve

    Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

    17. They Don’t Take Life Too Seriously

    They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

    18. They Live in the Moment

    They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

    You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

    19. They Say Yes

    Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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    20. They’re Self-Aware

    Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

    We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

    Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

    Learn about How Self-Reflection Gives You a Happier and More Successful Life.

    Final Thoughts

    The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

    For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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    Featured photo credit: Charles Postiaux via unsplash.com

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