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Why You & Your Business Need to be Involved in Social Media

Why You & Your Business Need to be Involved in Social Media

    I joined Facebook in 2005.  I can’t dig up the initial registration email, but I know this because this was the last time that I had access to my college email, which was required to be a member of the social networking site at the time.  At first, it seemed like just another MySpace type site, although with a much cleaner interface and the ability to connect with classmates. If you watched the movie “The Social Network” or are in tune with current culture, then you probably know the jist of the Facebook story and how it’s grown, so I won’t bore you with the details.  These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain.

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    Back in the 1980s and even the 1990s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great because you could put a lot more information on a website than you could in a small add in the Yellow Pages.  With the internet well established now, most businesses do have some kind of web presence.  If you don’t, you’re losing out on a lot of potential business. It’s like the phonebook of yesteryear – you need to be on it.

    Now, in the past few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with old friends or classmates.  It’s now a way to give your business a public face to interact with the world and your customers.   If you’re not on Facebook, you’re missing out on potential customers. The same goes for Twitter.

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    As a consumer, I’ve found both Facebook and Twitter to be excellent ways to interact with companies.  Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message.  If I really want quick action, I’ll @ reply them on Twitter. Companies are a lot more responsive, especially if you have a complaint, if it’s out there for the whole word to see.

    But it’s not just lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you can use your account to constantly put out information about your company and to interact.  This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to.  Social media is like commercials on television for a business; you can get your info on the streams of hundreds, thousands, and even millions of people easily and for free.

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    Don’t own a business?  It’s still a good idea to be involved.  Whether you’re an entreprenuer, a freelancer, or a working stiff, you’ll find benefits to utilizing social media.  As a business and website owner, I can’t even begin to tell you how many contacts I have made through social media.  It’s gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and so much more.  If I did not have a social media presence and if my business did not have a social media presence, I can’t imagine where we would be today.  As a freelance writer, I’ve also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my work to interact with me personally.

    If you’re in the market for a new job, you know how important connections are.  Networking, networking, networking is key.  While it probably helps more to know someone in “real life”, you can still make connections online that could help you now or in the future.

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    If you are one of the social networking holdouts, it’s time to reconsider.  If security is your concern, rest assured that if someone really wanted to find where you live, they could do so easily without having to look you up on Facebook. You’re missing out on opportunities by not giving you or your business a public face on these social networking sites. Just try to refrain from posting photos of drunken revelry or other questionable images that could land you in some hot water.

    That being said, make sure to join Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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    Julie McCormick

    Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Top 1000 site.

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    Last Updated on September 12, 2019

    12 Things You Should Remember When Feeling Lost in Life

    12 Things You Should Remember When Feeling Lost in Life

    Even the most charismatic people you know, whether in person or celebrities of some sort, experience days where they feel lost in life and isolated from everyone else.

    While it’s good to know we aren’t alone in this feeling, the question still remains:

    What should we do when we feel lost and lonely?

    Here are 12 things to remember:

    1. Recognize That It’s Okay!

    The truth is, there are times you need to be alone. If you’ve always been accustomed to being in contact with people, this may prove difficult.

    However, learning how to be alone and comfortable in your own skin will give you confidence and a sense of self reliance.

    We cheat ourselves out of the opportunity to become self reliant when we look for constant companionship.

    Learn how to embrace your me time: What Your Fear of Being Alone Is Really About and How to Get over It

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    2. Use Your Lost and Loneliness as a Self-Directing Guide

    You’ve most likely heard the expression: “You have to know where you’ve been to know where you’re going.”

    Loneliness also serves as a life signal to indicate you’re in search of something. It’s when we’re in the midst of solitude that answers come from true soul searching.

    Remember, there is more to life than what you’re feeling.

    3. Realize Loneliness Helps You Face the Truth

    Being in the constant company of others, although comforting sometimes, can often serve as a distraction when we need to face the reality of a situation.

    Solitude cuts straight to the chase and forces you to deal with the problem at hand. See it as a blessing that can serve as a catalyst to set things right!

    4. Be Aware That You Have More Control Than You Think

    Typically, when we see ourselves as being lost or lonely, it gives us an excuse to view everything we come in contact with in a negative light. It lends itself to putting ourselves in the victim mode, when the truth of the matter is that you choose your attitude in every situation.

    No one can force a feeling upon you! It is YOU who has the ultimate say as to how you choose to react.

    5. Embrace the Freedom That the Feeling of Being Alone Can Offer

    Instead of wallowing in self pity, which many are prone to do because of loneliness, try looking at your circumstance as a new-found freedom.

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    Most people are in constant need of approval of their viewpoints. Try enjoying the fact that  you don’t need everyone you care about to support your decisions.

    6. Acknowledge the Person You Are Now

    Perhaps you feel a sense of loneliness and confusion because your life circumstances have taken you away from the persona that others know to be you.

    Perhaps the new you differs radically from the old. Realize that life is about change and how we react to that change. It’s okay that you’re not who you used to be.

    Take a look at this article and learn to accept your imperfect self: Accept Yourself (Flaws and All): 7 Benefits of Being Vulnerable

    7. Keep Striving to Do Your Best

    Often those who are feeling isolated and unto themselves will develop a defeatist attitude. They’ll do substandard work because their self esteem is low and they don’t care.

    Never let this feeling take away your sense of worth! Do your best always and when you come through this dark time, others will admire how you stayed determined in spite of the obstacles you had to overcome.

    And to live your best life, you must do this ONE thing: step out of your comfort zone.

    8. Don’t Forget That Time Is Precious

    When we’re lost in a sea of loneliness and depression, it’s all too easy to reflect on regrets of past life events. This does nothing but feed negativity and perpetuate the situation.

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    Instead of falling prey to this common pitfall, put one foot in front of the other and acknowledge every positive step you take. By doing this, you can celebrate the struggles you overcome at the end of the day.

    9. Remember, Things Happen for a Reason

    Every circumstance we encounter in our life is designed to teach us and that lesson is in turn passed on to others.

    Sometimes we’re fortunate enough to figure out the lesson to be learned, while other times, we simply need to have faith that if the lesson wasn’t meant directly for us to learn from, how we handled it was observed by someone who needed to learn.

    Your solitude and feeling of lost, in this instance, although painful possibly, may be teaching someone else.

    10. Journal During This Time

    Record your thoughts when you’re at the height of loneliness and feeling lost. You’ll be amazed when you reflect back at how you viewed things at the time and how far you’ve come later.

    This time (if recorded) can give you a keen insight into who you are and what makes you feel the way you feel.

    11. Remember You Aren’t the First to Feel This Way

    It’s quite common to feel as if we’re alone and no one else has ever felt this way before. We think this because at the time of our distress, we’re silently observing others around us who are seemingly fine in every way.

    The truth is, we can’t possibly know the struggles of those around us unless they elect to share them. We ALL have known this pain!

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    Try confiding in someone you trust and ask them how they deal with these feelings when they experienced it. You may be surprised at what you learn.

    12. Ask for Help If the Problem Persists

    The feeling of being lost and lonely is common to everyone, but typically it will last for a relatively short period of time.

    Most people will confess to, at one time or another, being in a “funk.” But if the problem persists longer than you feel it should, don’t ignore it.

    When your ability to reason and consider things rationally becomes impaired, do not poo poo the problem away and think it isn’t worthy of attention. Seek medical help.

    Afraid to ask for help? Here’s how to change your outlook to aim high!

    Final Thoughts

    Loneliness and a sense of feeling lost can in many ways be extremely painful and difficult to deal with at best. However, these feelings can also serve as a catalyst for change in our lives if we acknowledge them and act.

    Above anything, cherish your mental well being and don’t underestimate its worth. Seek professional guidance if you’re unable to distinguish between a sense of freedom for yourself and a sense of despair.

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    Featured photo credit: Andrew Neel via unsplash.com

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