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Why Blog to Snag Your Dream Job?

Why Blog to Snag Your Dream Job?

For a time, blogging was associated with journaling and documenting people’s experiences on the road while traveling, or moms chronicling their journey as mothers. Others used a blog as an online diary. Those days are gone. Today, savvy bloggers have turned blogging into a billion dollar enterprise. Furthermore, blogging can get you your next job. Here’s why:

1. It elevates you to a place of authority.

When you blog, you position yourself as an authority on the topic you choose. (Just make sure you have the expertise that goes with the topic!) This position is definitely a double A+ for your online reputation. It could catapult you to higher and better paying positions with credible companies. However, without a blog this is unlikely to happen.

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Every time you present your resume to a prospective employer, you are perceived as just one of many applicants. With a blog though, you raise the bar and you can better deal with a recruiter. The authority attached to the blog will also elevate you to a better bargaining position at the negotiating table when you sit down with an employer to discuss salary. Go on, gain authority! Start a blog.       

2. It’s your online resume, but way better.

All of us have a curriculum vitae or resume. But here’s the nice thing–a blog provides a platform where you can highlight your skill set on your online CV (your blog), and it’s many times more powerful. Let’s look at an example. Say you’re a professional blogger, you can showcase your creative writing skills by publishing articles on the Web. (Simply put–blogging.) If you’re a broadcaster, you can put out a podcast to promote your ability to deliver talks, and to show your podcast production skills. Another perk of a personal website is that it allows you to add a number of satisfied clients’ testimonials. But do take care to get one thing right–what you include on your blog should be accurate, and well documented. 

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3. It gives you a favorable online image.

Recruiters have become more efficient. Now they browse digital footprints instead of going through piles of paper. They peruse Facebook accounts, Twitter handles, and other social media activities. And let’s not forget blogs. Owning one, then, will give you an edge over other applicants. Why? With your website potential employers will have a more positive picture of you and how you present yourself as a person, and as a professional. Unlike your unflattering image on Facebook with the uncontrollable tags, a blog gives you the freedom to be the chief. Nothing is ever published without your consent.      

4. A personal website opens up opportunities you may not have outside of the blogging sphere.

Let’s say, for example, you blog about public speaking because you have solid experience in radio and TV broadcasting. Let’s assume that due to some unexpected turn of events, you have been pushed towards a different field: teaching. Without a blog with a broadcasting thrust, you may not get opportunities related to broadcast media again. What you have instead are job opportunities in academia. But since you write about broadcasting and public speaking, you are can maintain a profile and links to a professional network connected to the broadcasting industry, media outfits, or public speaking organizations; a development that may not happen without the blog.

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5. It creates an aura of interest around you that employers find attractive.

Hiring managers read resumes on a daily basis, so it can get to a point where the task can bore them to death. However, if you blog, your website will represent not only your talents and abilities, but also your unique personality. This can help you stand out from the crowd. You will immediately raise yourself up as a high-quality applicant compared to the others who have not maximized a blog–a candidate they will likely call for an interview.

6. A blog helps you grow a network.

Companies are not only seeking candidates with an excellent set of skills and the right knowledge base, they are also on the look out for people who have powerful connections. So in addition to having a sizable network on LinkedIn, Facebook, Twitter, and Google+, running a blog that boasts of a solid fan base proves that you are capable of creating and maintaining connections online and offline.

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7. It maintains your balance as a professional and will enhance your communication skills.

When you’re in-between jobs and on the hunt for something new, it can get pretty boring. Blogging will keep you current with everything in your field and will enhance your communication skills, especially writing and using social media. As an added perk, it will most likely push you to maintain your momentum in your job search.

Featured photo credit: Blogging/Alessio Baù via flickr.com

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Anthony Dejolde

TV/Radio personality who educates his audience on entrepreneurship, productivity, and leadership.

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Last Updated on April 6, 2020

10 Powerful Ways to Influence People Positively

10 Powerful Ways to Influence People Positively

Most discussions on positively influencing others eventually touch on Dale Carnegie’s seminal work, How to Win Friends and Influence People. Written more than 83 years ago, the book touches on a core component of human interaction, building strong relationships. It is no wonder why.

Everything that we do hinges on our ability to connect with others and formulate deep relationships. You cannot sell a house, buy a house, advance in most careers, sell a product, pitch a story, teach a course, etc. without building healthy relationships. Managers get the best results from their teams, not through brute force, but to careful appeals to their sensibilities, occasional withdrawals from the reservoir of respect they’ve built. Using these tactics, they can influence others to excellence, to productivity, and to success.

Carnegie’s book is great. Of course, there are other resources too. Most of us have someone in our lives who positively influences us. The truth is positively influencing people is about centering the humanity of others. Chances are, you know someone who is really good at making others feel like stars. They can get you to do things that the average person cannot. Where the requests of others sound like fingernails on a chalkboard, the request from this special person sounds like music to your ears. You’re delighted to not only listen but also to oblige.

So how to influence people in a positive way? Read on for tips.

1. Be Authentic

To influence people in a positive way, be authentic. Rather than being a carbon copy of someone else’s version of authenticity, uncover what it is that makes you unique.

Discover your unique take on an issue and then live up to and honor that. Once of the reasons social media influencers are so powerful is that they have carved out a niche for themselves or taken a common issue and approached it from a novel or uncommon way. People instinctually appreciate people whose public persona matches their private values.

Contradictions bother us because we crave stability. When someone professes to be one way, but lives contrary to that profession, it signals that they are confused or untrustworthy and thereby, inauthentic. Neither of these combinations bode well for positively influencing others.

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2. Listen

Growing up, my father would tell me to listen to what others said. He told me if I listened carefully, I would know all I needed to know about a person’s character, desires and needs.

To positively influence others, you must listen to what is spoken and what is left unsaid. Therein lies the explanation for what people need in order to feel validated, supported and seen. If a person feels they are invisible, and unseen by their superiors, they are less likely to be positively influenced by that person.

Listening meets a person’s primary need of validation and acceptance.

Take a look at this guide on how to be a better listener: How to Practice Active Listening (A Step-By-Step Guide)

3. Become an Expert

Most people are predisposed to listen to, if not respect, authority. If you want to positively influence others, become an authority in the area in which you seek to lead others. Research and read everything you can about the given topic, and then look for opportunities to put your education into practice.

You can argue over opinions. You cannot argue, or it is unwise to argue, over facts and experts come with facts.

4. Lead with Story

From years of working in the public relations space, I know that personal narratives, testimonials and impact stories are incredibly powerful. But I never cease to be amazed with how effective a well-timed and told story can be.

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If you want to influence people, learn to tell stories. Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. To learn more about how to tell powerful stories, and the ethics of storytelling, take a look at this article: How To Tell An Interesting Story In 4 Simple Steps

5. Lead by Example

It is incredibly inspiring to watch passionate, talented people at work or play. One of the reasons a person who is not an athlete can be in awe of athletic prowess is because human nature appreciates the extraordinary. When we watch the Olympics, Olympic trials, gymnastic competitions, ice skating, and other competitive sports, we can recognize the effort of people who day in and day out give their all. C

ase in point: Simone Biles. The gymnast extraordinaire won her 6TH all-around title at the U.S. Gymnastics Championships after doing a triple double. She was the first woman to do so. Watching her gave me chills. Even non-gymnasts and non-competitive athletes can appreciate the talent required to pull off such a remarkable feat.

We celebrate remarkable accomplishments and believe that their example is proof that we too can accomplish something great, even if it isn’t qualifying for the Olympics. To influence people in a positive way, we must lead by example, lead with intention and execute with excellence.

6. Catch People Doing Good

A powerful way to influence people in a positive way is to catch people doing good. Instead of looking for problems, look for successes. Look for often overlooked, but critically important things that your peers, subordinates and managers do that make the work more effective and more enjoyable.

Once you catch people doing good, name and notice their contributions.

7. Be Effusive with Praise

It did not take me long to notice a remarkable trait of a former boss. He not only began and ended meetings with praise, but he peppered praise throughout the entire meeting. He found a way to celebrate the unique attributes and skills of his team members. He was able to quickly and accurately assess what people were doing well and then let them and their colleagues know.

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Meetings were not just an occasion to go through a “To Do” list, they were opportunities to celebrate accomplishments, no matter how small they are.

8. Be Kind Rather Than Right

I am going to level with you; this one is tough. It is easy to get caught up in a cycle of proving oneself. For people who lack confidence, or people who prioritize the opinions of others, being right is important. The validation that comes with being perceived as “right” feeds one’s ego. But in the quest to be “right,” we can hurt other people. Once we’ve hurt someone by being unkind, it is much harder to get them to listen to what we’re trying to influence them to do.

The antidote to influencing others via bullying is to prioritize kindness above rightness. You can be kind and still stand firm in your position. For instance, many people think that they need others to validate their experience. If a person does not see the situation you experienced in the way you see it, you get upset. But your experience is your experience.

If you and your friends go out to eat and you get food poisoning, you do not need your friends to agree that the food served at the restaurant was problematic for you. Your own experience of getting food poisoning is all the validation you need. Therefore, taking time to be right is essentially wasted and, if you were unkind in seeking validation for your food-poison experience, now you’ve really lost points.

9. Understand a Person’s Logical, Emotional and Cooperative Needs

The Center for Creative Leadership has argued that the best way to influence others is to appeal to their logical, emotional and cooperative needs. Their logical need is their rational and educational need. Their emotional need is the information that touches them in a deeply personal manner. The cooperative need is understanding the level of cooperation various individuals need and then appropriately offering it.

The trick with this system is to understand that different people need different things. For some people, a strong emotional appeal will outweigh logical explanations. For others, having an opportunity to collaborate will override emotional connection.

If you know your audience, you will know what they need in order to be positively influenced. If you have limited information about the people whom you are attempting to influence, you will be ineffective.

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10. Understand Your Lane

If you want to positively influence others, operate from your sphere of influence. Operate from your place of expertise. Leave everything else to others. Gone are the days when being a jack of all trades is celebrated.

Most people appreciate brands that understand their target audience and then deliver on what that audience wants. When you focus on what you are uniquely gifted and qualified to do, and then offer that gift to the people who need it, you are likely more effective. This effectiveness is attractive.

You cannot positively influence others if you are more preoccupied by what others do well versus what you do well.

Final Thoughts

Influencing people is about centering your humanity. If you want to influence others positively, focus on the way you communicate and improve the relationship with yourself first.

It’s hard to influence others if you’re still trying to figure out how to communicate with yourself.

More Tips About Making Influence

Featured photo credit: Wonderlane via unsplash.com

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