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When Emailing Think Press Release

When Emailing Think Press Release

I’ve been mental busy lately (sorry for not writing so often on Lifehack. I’m working on that). My inbox has shot from around 50 new mails a day to 250. Of these, about 200 require that I read fully, and/or take action. The others might be groups I’m not fully giving my attention, alerts and reminders from Google Calendar that I ignore at my peril. In those 200 emails, I’ve learned something very important:

I respond well when the information is “shaped” to be easy for me to read and use.

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Press Release Format

In thinking about this, I have to give credit to Geo, my new friend and co-conspirator. He sent me some information on how to write in the press release style as a way to be helpful to all the emails I’ve been sending the new boss (who, by the way, gets well over 500 emails a day). So, here’s what I learned from his sources.

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  • Make the subject line catchy- people want to be excited to open the mail
  • Put the date of the information’s value in the subject line and again in the first part of the body. — This makes sense if you think about it. If you’ve got something really important coming up on Tuesday the 11th, you need to call that out, so that the recipients of the email know if the information is past-use. It’s like mayonnaise at that point.
  • Put the what, where, who in SUPER SHORT DETAIL early on, to help them parse.
  • Break up the body with headlines (like I do with this post), to help them skim.
  • Add links, if what you’re discussing has links. If you’re talking about Something to Be Desired, then put the link. It’s easier for everyone.

Resources

Geo also gave me a big link list. I’ll make these “cold” links not hot, but feel free to check them all out:

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  • http://www.toosmarttostart.samhsa.gov/html/tsts-impl/appendixG.html
  • http://www.marketingsource.com/pressrelease/releaseformat.html
  • http://www.xpresspress.com/PRnotes.html
  • http://blog.prleap.com/archives/sample-press-release-format/
  • http://www.webwire.com/FormatGuidelines.asp

Do you have other thoughts on this? What are your killer tips to make sure people read your emails?

–Chris Brogan is Community Developer for Video On the Net. He’s been working with Network2 on a guide for the best in TV shows available only on the internet. He keeps a blog at [chrisbrogan.com].

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Last Updated on August 16, 2018

10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

Here are 10 ways to help you step out of your comfort zone and get closer to success:

1. Become aware of what’s outside of your comfort zone

What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

2. Become clear about what you are aiming to overcome

Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

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How does this fear apply uniquely to each situation? Be very specific.

Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

Or, are you afraid of being ignored?

3. Get comfortable with discomfort

One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

4. See failure as a teacher

Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

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Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

10 Famous Failures to Success Stories That Will Inspire You to Carry On

5. Take baby steps

Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

Take a look at this article on how you can start taking baby steps:

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The Number One Secret to Life Success: Baby Steps

6. Hang out with risk takers

There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

Almost inevitably, their influence will start have an effect on your behavior.

7. Be honest with yourself when you are trying to make excuses

Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

8. Identify how stepping out will benefit you

What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

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9. Don’t take yourself too seriously

Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

10. Focus on the fun

Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

Featured photo credit: Unsplash via unsplash.com

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