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When Emailing Think Press Release

When Emailing Think Press Release

I’ve been mental busy lately (sorry for not writing so often on Lifehack. I’m working on that). My inbox has shot from around 50 new mails a day to 250. Of these, about 200 require that I read fully, and/or take action. The others might be groups I’m not fully giving my attention, alerts and reminders from Google Calendar that I ignore at my peril. In those 200 emails, I’ve learned something very important:

I respond well when the information is “shaped” to be easy for me to read and use.

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Press Release Format

In thinking about this, I have to give credit to Geo, my new friend and co-conspirator. He sent me some information on how to write in the press release style as a way to be helpful to all the emails I’ve been sending the new boss (who, by the way, gets well over 500 emails a day). So, here’s what I learned from his sources.

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  • Make the subject line catchy- people want to be excited to open the mail
  • Put the date of the information’s value in the subject line and again in the first part of the body. — This makes sense if you think about it. If you’ve got something really important coming up on Tuesday the 11th, you need to call that out, so that the recipients of the email know if the information is past-use. It’s like mayonnaise at that point.
  • Put the what, where, who in SUPER SHORT DETAIL early on, to help them parse.
  • Break up the body with headlines (like I do with this post), to help them skim.
  • Add links, if what you’re discussing has links. If you’re talking about Something to Be Desired, then put the link. It’s easier for everyone.

Resources

Geo also gave me a big link list. I’ll make these “cold” links not hot, but feel free to check them all out:

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  • http://www.toosmarttostart.samhsa.gov/html/tsts-impl/appendixG.html
  • http://www.marketingsource.com/pressrelease/releaseformat.html
  • http://www.xpresspress.com/PRnotes.html
  • http://blog.prleap.com/archives/sample-press-release-format/
  • http://www.webwire.com/FormatGuidelines.asp

Do you have other thoughts on this? What are your killer tips to make sure people read your emails?

–Chris Brogan is Community Developer for Video On the Net. He’s been working with Network2 on a guide for the best in TV shows available only on the internet. He keeps a blog at [chrisbrogan.com].

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Last Updated on February 18, 2019

Why It’s Never Too Late To Redefine Yourself

Why It’s Never Too Late To Redefine Yourself

The ability to reinvent and redefine yourself is a bold, daring and purposeful choice. It doesn’t just happen. You have to make a conscious, intentional choice and then follow through.

If the thought of forging a new path, changing habits, thought patterns and your inner circle of friends scares you – you’re not alone. Change can be a very scary thing. It takes courage, fortitude and a bit of faith to decide to shed your old self and don a new persona. However, it is one of the most critical processes one must repeatedly endure in the pursuit of destiny. Change unlocks new levels of potential.

The Need for Change

Everyday when we wake up, we make a decision. We decide to follow our routine or we decide to go off script and shake things up a bit. For those who are creatures of habit, routine is comfortable, easy and produces very little stress. The problem with this is, after a while you stop growing.

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We all reinvent ourselves at some point in our lives. It is absolutely necessary to achieve certain levels of success.

Reflect back on who you were as a teenager and then who you were at 25. Those are two very different people. Most of us are completely different. Your thought patterns changed, your appearance, job, level of education and even your friends– changed. We like to refer to this as “growing up” or maturing and consider it to be one of life’s natural progressions. However the changes you made were purposeful and deliberate.

This process must be a lifelong and continuous cycle. You are never too old to refresh yourself.

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Happy_old_man

    Signs It’s Time to Redefine

    “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.”– Mireille Guiliano

    So how do you know when it’s time for a system upgrade? There are signs along the way that alert you that it is time for an overhaul. The first sign is the feeling of being stuck. If you feel like you are in a rut, you’re bored with life or you need some newness and excitement, a self reinvention may be in order. Re-evaluate your life vision and your goals. Is that vision still valid and are your goals consistent with your vision and–are they achievable? If you are off course, it’s time for a change. If you are not moving forward and making progress, it’s time for a change.

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    In life, there’s no such thing as neutrality–you’re either moving forward or you are moving backward. Time constantly moves forward and if you are standing still, you are actually losing ground. No matter your age or stage in life– there is always room for improvement.

    “You’re never too old to set another goal or dream a new dream.” ~C. S. Lewis

    The second sign that you are due for a change is the occurrence of major life events in which change is forced upon you. Getting married, starting a new job, being promoted, ending a relationship, becoming a parenting or relocating are all prime opportunities to completely overhaul your life.

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    When these major shifts occur in your life–you have to shift with them. You can’t have a single mentality and have a successful marriage. You can’t remain selfish and irresponsible, and raise a healthy, well-adjusted child. You can’t be promoted to a supervisory position and keep the same subordinate attitude. Each level of success requires something different from you.

    Aronld in Predator

      Consider, for a moment, Arnold Schwarzenegger. People may have different opinions about his character and some of his life choices, but he is a master at reinventing himself. He achieved the ultimate success as a professional body builder by earning the title “Mr. Universe” three times. He then earned a tremendous amount of fame and fortune in the entertainment industry making action/adventure films. And in his latest role, he served two terms as the Governor of California. He succeeded as a professional body builder, a film star and a politician. Each role required massive amounts of change, commitment, strength and hard work.

      And if Arnold can do it…so can you!

      Featured photo credit: BK via flickr.com

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