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When Emailing Think Press Release

When Emailing Think Press Release

I’ve been mental busy lately (sorry for not writing so often on Lifehack. I’m working on that). My inbox has shot from around 50 new mails a day to 250. Of these, about 200 require that I read fully, and/or take action. The others might be groups I’m not fully giving my attention, alerts and reminders from Google Calendar that I ignore at my peril. In those 200 emails, I’ve learned something very important:

I respond well when the information is “shaped” to be easy for me to read and use.

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Press Release Format

In thinking about this, I have to give credit to Geo, my new friend and co-conspirator. He sent me some information on how to write in the press release style as a way to be helpful to all the emails I’ve been sending the new boss (who, by the way, gets well over 500 emails a day). So, here’s what I learned from his sources.

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  • Make the subject line catchy- people want to be excited to open the mail
  • Put the date of the information’s value in the subject line and again in the first part of the body. — This makes sense if you think about it. If you’ve got something really important coming up on Tuesday the 11th, you need to call that out, so that the recipients of the email know if the information is past-use. It’s like mayonnaise at that point.
  • Put the what, where, who in SUPER SHORT DETAIL early on, to help them parse.
  • Break up the body with headlines (like I do with this post), to help them skim.
  • Add links, if what you’re discussing has links. If you’re talking about Something to Be Desired, then put the link. It’s easier for everyone.

Resources

Geo also gave me a big link list. I’ll make these “cold” links not hot, but feel free to check them all out:

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  • http://www.toosmarttostart.samhsa.gov/html/tsts-impl/appendixG.html
  • http://www.marketingsource.com/pressrelease/releaseformat.html
  • http://www.xpresspress.com/PRnotes.html
  • http://blog.prleap.com/archives/sample-press-release-format/
  • http://www.webwire.com/FormatGuidelines.asp

Do you have other thoughts on this? What are your killer tips to make sure people read your emails?

–Chris Brogan is Community Developer for Video On the Net. He’s been working with Network2 on a guide for the best in TV shows available only on the internet. He keeps a blog at [chrisbrogan.com].

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Last Updated on June 13, 2019

How to Quit Your Boring Life and Start Living an Interesting One

How to Quit Your Boring Life and Start Living an Interesting One

Think you have a boring life?

The definition of boring is dull or not interesting. Maybe you’ve been doing the same thing and living the same life for too long, or maybe your daily routine is limiting your growth and happiness. Whatever your reason is, the following list of 20 things can definitely make any day more interesting. Some of them are silly, while some are more meaningful, so hopefully just reading the list makes your life less boring and sparks your creativity.

Let’s dive in the list to quit your boring life and start living an interesting (and meaning) one!

1. Channel Your 7-Year-Old Self

What would he or she want to do right now? Color? Paint? Run around outside? Play dress up? Eat with your hands? Play that instrument hiding in the back of your closet that you haven’t touched in years?

Just because you’re a grown up doesn’t mean any of this stuff will be less enjoyable than you remember it. Give yourself permission to play.

2. Go Play with Kids

Speaking of little kids, if you have your own or access to any (in a non-creepy way, like they’re your niece or your best friend’s kid, you get the idea) go play with them!

They didn’t create an entire show called Kids Say The Darndest Things because kids aren’t hilarious. They also keep things so simple, and we can really stand to be reminded of this and stop allowing ourselves to get bogged down in boring details.

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3. Order a Hot Dog

While you’re eating it, Google: “What’s in a hot dog?” You decide whether or not you want to finish it.

4. For the Ladies: Wear Your Sexiest Lingerie Under Your Work Clothes

Your “little secret” will leave you feeling anything but boring all day!

5. Play Cell Phone Roulette

You’ll need at least one buddy for this. Scroll through the contacts in your phone, stop on a random one and call the person.

You could spark an incredible catch up session or be incredibly awkward. Neither are boring.

6. Fill out a Pack of Thank-You Cards

Give them to random people who probably don’t get thanked too often for doing what they do ever day.

Ideas: police officers, librarians, servers, baristas, cab drivers, sanitation workers, teachers, people behind any check out counter, receptionists, your friends, the guy at the falafel stand, etc.

7. Sign up for a Class in Something You’ve “Always Wanted to Do”, or Something That Makes You Really Uncomfortable

Ideas: pole dancing, salsa lessons, improv, pottery, cooking, knitting (yup, there are classes for this, too!), karate, boxing, something techy like the workshops they run in Apple stores, get Rosetta Stone and learn that language you’ve always wanted to speak, etc.

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What’s good about joining an interest class is that you will also meet new people!

8. Interview Your Grandparents About Their Lives

You can bet they’ve had some crazy experiences you probably never knew about.

9. Get up on Stage at an Open Mic Night

Whether you’re funny or not, get up on stage and just talk funny. And if you’re not, memorize a few of your favorite jokes and tell those!

10. Do Something for Someone Else That You Wish Someone Would Do for You

We all have a few ideas on this list. I promise you will feel amazing after and anything but bored.

11. Start a DIY Project in Your Home

It doesn’t have to be super complicated. If you need ideas, there’re plenty on Pinterest. Or you can also check out these 30 Awesome DIY Projects that You’ve Never Heard of.

12. Plan a Weekend Trip or an All-Out Vacation

This will give you something to look forward to.

Even if you don’t have the time or money to go on a vacation, plan for a staycation, which is same fun and relaxing!

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13. People Watch

Find a bench in a crowded area (centers of transportation like airports, bus stops and train stations are great for this!) and just observe.

People are infinitely interesting.

14. Eat Something You’ve Never Eaten Before

Bonus points if it’s a random fruit or veggie.

15. Dance

You can get your friends together for a night on the town or just pull up a video on YouTube and bust a move from your own living room.

If you’re feeling extra brave, you can even dance in public and get other people involved.

16. Go to YOUTUBE and Search “Funny Pets” or “Funny Babies”

This is also a great quickie ab workout as you will be laughing hysterically.

17. Pick up a Book and Start Reading

Check out the NY Times Best Sellers lists and grab a new book you can get lost in.

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18. Step Away from the Computer and Go Get Some Time with People You Care About in Real Life

Facebook stalking doesn’t count as real social interaction. You can even share this post with your friends and vote on which one you’d like to do together!

19. Check out a Museum You’ve Never Been to Before

OK, depending on your interests, this one might actually be boring. If you love learning, art or different cultures though, this one is for you!

20. Write a List of Things You Desire and Truly Want

This is a great way to help you figure out the real reason why you’re feeling bored about your life. Maybe you haven’t really done things that you truly enjoy? Maybe what you’ve wanted to do all the time has been left behind?

Think about the list of things you really want to do, and ask yourself why you aren’t doing these things (yet). Then start taking your first step to make what you want happen.

Now go make your life interesting and live your dream life!

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Featured photo credit: Kev Costello via unsplash.com

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