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What Are Your Talking Points?

What Are Your Talking Points?
What Are Your Talking Points?

    When I started doing my own research after completing my graduate coursework, I was advised by a mentor to have three descriptions of my work ready to recite at a moment’s notice: a three-minute overview, a 12-minute presentation, and a half-hour discussion. The three-minute version is what you tell someone when you’re sharing an elevator at an academic conference; the 12-minute version is suitable for giving a conference presentation; and the half-hour version is what you pull out when you’re sitting down for an interview with a potential funder or getting permission from a local community to do research there.

    Businesspeople face similar kinds of situations, and are often told to have similarly-timed versions of their presentation at hand for different contexts — the “elevator pitch” of a few minutes, the short PowerPoint presentation, and the longer version for an interview with funders or others. But how do you talk about a project you’re passionate about in only a couple of minutes — without leaving out anything important? And if you can do that, how can you fill out a half-hour or more on the same material without running out of steam?

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    The trick is talking points. While we’re accustomed to think about talking points in the context of political campaigns, the idea is applicable to any project where you need to be persuasive and compelling. Having a set of clear, easily-remembered, and well-supported talking points means you always have an outline to work from, so you don’t leave anything out — and so you can hang as much, or as little, as necessary from that outline to fill out whatever time is allotted.

    In the current (October 2007) issue of Writing that Works, a newsletter for business writers, speechwriting coach Joan Detz suggests that you have three (no more, no less) talking points for any given project. Two is too thin and unsubstantial, and four and higher is more than anyone can easily grasp. Three points is a comfortable amount to comprehend and because we tend to remember things easily when they come in threes, more memorable than a higher number of points.

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    Sitting down and working out talking points offers an opportunity to really dig into your project and what you hope to accomplish with it. Once you have three simple statements of what you’re project is all about, you can start building up supporting material directly aimed at those points. Research results, statistics, current events, and other material you come across can be assessed for its value in explaining or illustrating your talking points. Keep a file — either physically in a folder or virtually in a word processing document — and add material under the relevant talking point.

    In a three-minute elevator pitch, you may only have time to list your talking points, and maybe add an item or two for clarification. When it comes time to make a formal presentation, open your file and pull out enough material to fill the allotted time. The idea is not to add more talking points but to explain and expand the same talking points more depending on how much time you have. This means you’re not muddying the waters by adding too many key issues or diluting the impact of your talking points; instead, more time allows you to be more persuasive, to build a stronger case.

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    For example, let’s say I want to develop an online learning strategy for introductory classes at my university. To get a project like that moving, I need to get funding, either from the university or an outside party, and I need to get the university to provide technological resources and other support — which means I need to convince several different parties that the project is worthwhile. I might have the following talking points:

    • Students are comfortable using online resources and enjoy using them.
    • Social networking is the wave of the future and gaining competence now will better prepare them for life after graduation.
    • Creating an online learning environment will allow students to pull together resources from across the Internet.

    I should note that I’m not actually doing this project, so maybe those aren’t the best talking points. But they’re fine for illustration here.

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    Now, if I find myself standing on line in the dining commons with a provost or dean, I might casually mention my project and list the talking points above more or less as they appear here. If my line-mate is interested and asks me to come by her office for 15 minutes next week and discuss it further, I could open up my file of supporting material and pick out a few compelling things for each point — say, a recent study of college students’ Internet usage, an editorial from a teaching magazine on using Internet resources in the classroom, and an article from Wired on the use of Facebook in businesses — and talk about that in our meeting. If I were asked to make a longer presentation, I would pull out more supporting material.

    Staying focused on talking points gives your audience, whether one person or a hundred, an instant take-away, and prevents you from getting off-track. Each becomes a kind of mission statement, preventing you from dwelling on the trivial at the expense of the truly important. Like a mission statement, they direct your attention as well, helping you to avoid tangents and wild goose chases. In an organizational setting, talking points are doubly important, for the same reason political campaigners rely on them — they help prevent people from giving conflicting messages to funders, potential supporters, and the press. And, most importantly, knowing your talking points means never being caught out without anything meaningful to say.

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    Last Updated on November 15, 2018

    Success In Reaching Goals Is Determined By Mindset

    Success In Reaching Goals Is Determined By Mindset

    What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

    As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

    The Success Mindset

    Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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    The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

    The Placebo Effect and What It Shows Us About The Power of Mindset

    The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

    How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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    How To Create a Success Mindset

    People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

    1. A Success Mindset Comes From a Growth Mindset

    How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

    A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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    There’s a lot of power in changing your perspective.

    2. Look For The Successes

    It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

    3. Eliminate Negativity

    You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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    When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

    4. Create a Vision

    Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

    If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

    An Inspirational Story…

    For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

    What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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