Advertising
Advertising

What Are Your Talking Points?

What Are Your Talking Points?
What Are Your Talking Points?

    When I started doing my own research after completing my graduate coursework, I was advised by a mentor to have three descriptions of my work ready to recite at a moment’s notice: a three-minute overview, a 12-minute presentation, and a half-hour discussion. The three-minute version is what you tell someone when you’re sharing an elevator at an academic conference; the 12-minute version is suitable for giving a conference presentation; and the half-hour version is what you pull out when you’re sitting down for an interview with a potential funder or getting permission from a local community to do research there.

    Businesspeople face similar kinds of situations, and are often told to have similarly-timed versions of their presentation at hand for different contexts — the “elevator pitch” of a few minutes, the short PowerPoint presentation, and the longer version for an interview with funders or others. But how do you talk about a project you’re passionate about in only a couple of minutes — without leaving out anything important? And if you can do that, how can you fill out a half-hour or more on the same material without running out of steam?

    Advertising

    The trick is talking points. While we’re accustomed to think about talking points in the context of political campaigns, the idea is applicable to any project where you need to be persuasive and compelling. Having a set of clear, easily-remembered, and well-supported talking points means you always have an outline to work from, so you don’t leave anything out — and so you can hang as much, or as little, as necessary from that outline to fill out whatever time is allotted.

    In the current (October 2007) issue of Writing that Works, a newsletter for business writers, speechwriting coach Joan Detz suggests that you have three (no more, no less) talking points for any given project. Two is too thin and unsubstantial, and four and higher is more than anyone can easily grasp. Three points is a comfortable amount to comprehend and because we tend to remember things easily when they come in threes, more memorable than a higher number of points.

    Advertising

    Sitting down and working out talking points offers an opportunity to really dig into your project and what you hope to accomplish with it. Once you have three simple statements of what you’re project is all about, you can start building up supporting material directly aimed at those points. Research results, statistics, current events, and other material you come across can be assessed for its value in explaining or illustrating your talking points. Keep a file — either physically in a folder or virtually in a word processing document — and add material under the relevant talking point.

    In a three-minute elevator pitch, you may only have time to list your talking points, and maybe add an item or two for clarification. When it comes time to make a formal presentation, open your file and pull out enough material to fill the allotted time. The idea is not to add more talking points but to explain and expand the same talking points more depending on how much time you have. This means you’re not muddying the waters by adding too many key issues or diluting the impact of your talking points; instead, more time allows you to be more persuasive, to build a stronger case.

    Advertising

    For example, let’s say I want to develop an online learning strategy for introductory classes at my university. To get a project like that moving, I need to get funding, either from the university or an outside party, and I need to get the university to provide technological resources and other support — which means I need to convince several different parties that the project is worthwhile. I might have the following talking points:

    • Students are comfortable using online resources and enjoy using them.
    • Social networking is the wave of the future and gaining competence now will better prepare them for life after graduation.
    • Creating an online learning environment will allow students to pull together resources from across the Internet.

    I should note that I’m not actually doing this project, so maybe those aren’t the best talking points. But they’re fine for illustration here.

    Advertising

    Now, if I find myself standing on line in the dining commons with a provost or dean, I might casually mention my project and list the talking points above more or less as they appear here. If my line-mate is interested and asks me to come by her office for 15 minutes next week and discuss it further, I could open up my file of supporting material and pick out a few compelling things for each point — say, a recent study of college students’ Internet usage, an editorial from a teaching magazine on using Internet resources in the classroom, and an article from Wired on the use of Facebook in businesses — and talk about that in our meeting. If I were asked to make a longer presentation, I would pull out more supporting material.

    Staying focused on talking points gives your audience, whether one person or a hundred, an instant take-away, and prevents you from getting off-track. Each becomes a kind of mission statement, preventing you from dwelling on the trivial at the expense of the truly important. Like a mission statement, they direct your attention as well, helping you to avoid tangents and wild goose chases. In an organizational setting, talking points are doubly important, for the same reason political campaigners rely on them — they help prevent people from giving conflicting messages to funders, potential supporters, and the press. And, most importantly, knowing your talking points means never being caught out without anything meaningful to say.

    More by this author

    How to Take Notes Effectively: Powerful Note-Taking Techniques The Importance of Reminders (And How to Make a Reminder That Works) Building Relationships: 11 Rules for Self-Promotion How to Become an Expert (And Spot out One Nearby) Is Procrastination Bad? The Truth About Procrastination Revealed

    Trending in Communication

    1 7 Ways to Get Rid of Negative Energy and Become Positive 2 10 Things a Happy Person Does Differently 3 50+ Best Motivational Quotes To Overcome Life’s Challenges 4 41 Beautiful Pictures That Show What True Love Is All About 5 The Lifehack Show Episode 3: Why Validation is Key to Lasting Relationships

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on July 16, 2019

    7 Ways to Get Rid of Negative Energy and Become Positive

    7 Ways to Get Rid of Negative Energy and Become Positive

    Negativity affects ourselves and everyone around us. It limits our potential to become something great and live a fulfilling, purposeful life. Negativity has a tangible effect on our health, too. Research has shown that people who cultivate negative energy experience more stress, more sickness, and less opportunity over the course of their lives than those who choose to live positively.

    When we make a decision to become positive, and follow that decision up with action, we will begin to encounter situations and people that are also positive. The negative energy gets edged out by all positive experiences. It’s a snowball effect.

    Although negative and positive thoughts will always exist, the key to becoming positive is to limit the amount of negativity that we experience by filling ourselves up with more positivity.

    Here are some ways to get rid of negativity and become more positive.

    1. Become Grateful for Everything

    When life is all about us, it’s easy to believe that we deserve what we have. An attitude of entitlement puts us at the center of the universe and sets up the unrealistic expectation that others should cater to us, our needs, and our wants. This vain state of existence is a surefire way to set yourself up for an unfulfilled life of negativity.

    People living in this sort of entitlement are “energy suckers”–they are always searching for what they can get out of a situation. People that don’t appreciate the nuances of their lives live in a constant state of lacking. And it’s really difficult to live a positive life this way.

    Advertising

    When we begin to be grateful and appreciate everything in our lives–from the small struggles that make us better, to the car that gets us from A to B every day–we shift our attitude from one of selfishness, to one of appreciation. This appreciation gets noticed by others, and a positive harmony begins to form in our relationships.

    We begin to receive more of that which we are grateful for, because we’ve opened ourselves up to the idea of receiving, instead of taking. This will make your life more fulfilling, and more positive.

    2. Laugh More, Especially at Yourself

    Life gets busy, our schedules fill up, we get into relationships, and work can feel task oriented and routine-driven at times. Being human can feel more like being a robot. But having this work-driven, serious attitude often results in negative and performance oriented thinking.

    Becoming positive means taking life less seriously and letting yourself off the hook. This is the only life that you get to live, why not lighten up your mood?

    Laughter helps us become positive by lightening our mood and reminding us not to take life so seriously. Are you sensitive to light sarcasm? Do you have trouble laughing at jokes? Usually, people who are stressed out and overly serious get most offended by sarcasm because their life is all work and no play.

    If we can learn to laugh at ourselves and our mistakes, life will become more of an experiment in finding out what makes us happy. And finding happiness means finding positivity.

    Advertising

    3. Help Others

    Negativity goes hand in hand with selfishness. People that live only for themselves have no higher purpose in their lives. If the whole point of this world is only to take care of yourself and no one else, the road to a long-term fulfillment and purpose is going to be a long one.

    Positivity accompanies purpose. The most basic way to create purpose and positivity in your life is to begin doing things for others. Start small; open the door for the person in front of you at Starbucks or ask someone how their day was before telling them about yours.

    Helping others will give you an intangible sense of value that will translate into positivity. And people might just appreciate you in the process.

    4. Change Your Thinking

    We can either be our best coach or our best enemy. Change starts from within. If you want to become more positive, change the wording of your thoughts. We are the hardest on ourselves, and a stream of negative self talk is corrosive to a positive life.

    The next time you have a negative thought, write it down and rephrase it with a positive spin. For example, change a thought like, “I can’t believe I did so horribly on the test–I suck.” to “I didn’t do as well as I hoped to on this test. But I know I’m capable and I’ll do better next time.”

    Changing our self-talk is powerful.

    Advertising

    5. Surround Yourself with Positive People

    We become most like the people that we surround ourselves with. If our friend group is full of negative energy-suckers and drama queens, we will emulate that behavior and become like them. It is very difficult to become more positive when the people around us don’t support or demonstrate positive behavior.

    As you become more positive, you’ll find that your existing friends will either appreciate the new you or they will become resistant to your positive changes. This is a natural response.

    Change is scary; but cutting out the negative people in your life is a huge step to becoming more positive. Positive people reflect and bounce their perspectives onto one another. Positivity is a step-by-step process when you do it solo, but a positive group of friends can be an escalator.

    6. Get into Action

    Negative thoughts can be overwhelming and challenging to navigate. Negativity is usually accompanied by a “freak-out” response, especially when tied to relationships, people and to worrying about the future. This is debilitating to becoming positive and usually snowballs into more worry, more stress and more freak-outs.

    Turn the negative stress into positive action. The next time you’re in one of these situations, walk away and take a break. With your eyes closed, take a few deep breaths. Once you’re calm, approach the situation or problem with a pen and pad of paper. Write out four or five actions or solutions to begin solving the problem.

    Taking yourself out of the emotionally charged negative by moving into the action-oriented positive will help you solve more problems rationally and live in positivity

    Advertising

    7. Take Full Responsibility, Stop Being the Victim

    You are responsible for your thoughts.

    People that consistently believe that things happen to them handicap themselves to a victim mentality. This is a subtle and deceptive negative thought pattern. Phrases like “I have to work” or “I can’t believe he did that to me” are indicators of a victim mentality. Blaming circumstances and blaming others only handicaps our decision to change something negative into something positive.

    Taking full responsibility for your life, your thoughts and your actions is one of the biggest steps in creating a more positive life. We have unlimited potential within to create our own reality, change our life, and change our thoughts. When we begin to really internalize this, we discover that no one can make us feel or do anything. We choose our emotional and behavioral response to people and circumstances.

    Make positive choices in favor of yourself.

    “Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny” ― Lao Tzu

    More About Positivity

    Featured photo credit: Brooke Cagle via unsplash.com

    Read Next