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Use Marketing Techniques to Land Your Next Job

Use Marketing Techniques to Land Your Next Job

    Do these lines from job applications sound familiar to you?

    “I want to develop my skills in interpersonal communication…”

    “My objective is to gain experience in the industry…”

    “I have a strong work ethic and I enjoy teamwork…”

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    This is how the typical applicant goes about presenting themselves to prospective employers, both in their letters and during the interview – if they get that far. Most applicants make the mistake of thinking that it’s all about them, and career advisers and how-to articles around the world reinforce this point of view.

    Getting a job is really a marketing challenge; you have to reach and sell to your target audience. It’s not about you at all – it’s all about how you can help the prospective employer to achieve their goals. They don’t care what your objectives are and what skills you want to develop, and they know talk about your work ethic and love for teamwork is pretty much obligatory – and if you’re a lazy worker who hates teamwork, they know you’re not going to come out and say it.

    So how do you land your next job while all your competitors for the position are sending in autobiographies?

    1. Research your target market

    The most important step in any marketing process is research, and the most important research is conducted finding out about your target market. In this stage, discover everything you can about your potential employer; information about the company, information about the director or the people in the department most likely to interview you, information about the location, information about their clients. Anything you can find can and will help you, and the deeper you go the better – you can almost guarantee that none of the other applicants will have this advantage.

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    Call clients, search media archives, use the internet, even just a read through of the company’s website is better than going in blind. Knowing the names and ages of your interviewer’s children is probably getting pretty close to stalking, though, unless they advertise it on the web for some reason – know where to draw the line.

    There are two things you want to get from this process. The secondary goal is to gain incidental knowledge that’ll enable you to quickly develop rapport with individuals you’ll be talking to, thanks to your attention to detail. Details that nobody else is mentioning. In any competitive environment, standing out as unique (for good reasons) is a huge benefit – yet everyone insists on doing the same old thing.

    The primary goal, though, is to find out what these guys want. As a business, their imperative is to make more money, but the research allows you to find supporting motives to include in your pitch and reinforce it.

    2. Form a pitch that sells them the benefits

    Take your research and write a letter that, instead of focusing on what you want and how many courses you’ve done, sells yourself as the perfect fit for what they need – how you can make them more money or achieve other goals. In marketing this is frequently called benefits over features, which essentially means that when you explain how something can benefit someone’s life instead of simply listing the things it can do, you will be able to sell it much more easily. The latter provides the potential customer with an idea of what the product is; the former has the customer imagining how great it would be to have the product and plants the seeds of desire.

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    The company is looking for a user interface designer for their e-commerce site. Their main reason for doing this is because conversions are low and they need to make more sales. Instead of telling them this:

    Since finishing my training in web design at XYZ University, I have designed online user interfaces for many clients across the globe. I believe I’m a perfect fit for your needs.

    You might say:

    I have consistently been able to design e-commerce user interfaces that have resulted in a higher conversion rate than previous iterations in all cases and online shops using my designs have conversion rates over 5% higher than the industry average.

    While the example text itself isn’t very polished, the difference in viewpoints is clear: don’t tell them what you’ve done, but what you’re going to do for them.

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    3. Build a Relationship with the Client

    In this case, your potential employer is the client. In the first marketing class I took at university, after the lecturer had finished introducing himself and giving the obligatory life story, he said: Marketing can be defined as building a relationship with your customer.

    While I don’t think the man did much with his own advice, that definition has always stuck with me partly because it explained many of my own past, seemingly accidental successes up to that point, and partly because it allowed me to achieve new ones. The single best way to achieve what you need or want to achieve is to build a relationship with someone who can assist you.

    This is where some of that research you did – without stalking – can come in handy, but facts aside, you need to be genuine and honest and make an effort to communicate not as interviewee to interviewer, but human to human. It’s the human connections that make the biggest difference.

    You might not get every single job you ever apply to just by using this strategy. One thing I can tell you is that you’ll be having far more applications resulting in interviews and interviews resulting in new jobs than before – start measuring your conversion rate!

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    Last Updated on November 15, 2018

    Success In Reaching Goals Is Determined By Mindset

    Success In Reaching Goals Is Determined By Mindset

    What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

    As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

    The Success Mindset

    Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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    The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

    The Placebo Effect and What It Shows Us About The Power of Mindset

    The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

    How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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    How To Create a Success Mindset

    People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

    1. A Success Mindset Comes From a Growth Mindset

    How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

    A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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    There’s a lot of power in changing your perspective.

    2. Look For The Successes

    It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

    3. Eliminate Negativity

    You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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    When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

    4. Create a Vision

    Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

    If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

    An Inspirational Story…

    For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

    What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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