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Use Marketing Techniques to Land Your Next Job

Use Marketing Techniques to Land Your Next Job

    Do these lines from job applications sound familiar to you?

    “I want to develop my skills in interpersonal communication…”

    “My objective is to gain experience in the industry…”

    “I have a strong work ethic and I enjoy teamwork…”

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    This is how the typical applicant goes about presenting themselves to prospective employers, both in their letters and during the interview – if they get that far. Most applicants make the mistake of thinking that it’s all about them, and career advisers and how-to articles around the world reinforce this point of view.

    Getting a job is really a marketing challenge; you have to reach and sell to your target audience. It’s not about you at all – it’s all about how you can help the prospective employer to achieve their goals. They don’t care what your objectives are and what skills you want to develop, and they know talk about your work ethic and love for teamwork is pretty much obligatory – and if you’re a lazy worker who hates teamwork, they know you’re not going to come out and say it.

    So how do you land your next job while all your competitors for the position are sending in autobiographies?

    1. Research your target market

    The most important step in any marketing process is research, and the most important research is conducted finding out about your target market. In this stage, discover everything you can about your potential employer; information about the company, information about the director or the people in the department most likely to interview you, information about the location, information about their clients. Anything you can find can and will help you, and the deeper you go the better – you can almost guarantee that none of the other applicants will have this advantage.

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    Call clients, search media archives, use the internet, even just a read through of the company’s website is better than going in blind. Knowing the names and ages of your interviewer’s children is probably getting pretty close to stalking, though, unless they advertise it on the web for some reason – know where to draw the line.

    There are two things you want to get from this process. The secondary goal is to gain incidental knowledge that’ll enable you to quickly develop rapport with individuals you’ll be talking to, thanks to your attention to detail. Details that nobody else is mentioning. In any competitive environment, standing out as unique (for good reasons) is a huge benefit – yet everyone insists on doing the same old thing.

    The primary goal, though, is to find out what these guys want. As a business, their imperative is to make more money, but the research allows you to find supporting motives to include in your pitch and reinforce it.

    2. Form a pitch that sells them the benefits

    Take your research and write a letter that, instead of focusing on what you want and how many courses you’ve done, sells yourself as the perfect fit for what they need – how you can make them more money or achieve other goals. In marketing this is frequently called benefits over features, which essentially means that when you explain how something can benefit someone’s life instead of simply listing the things it can do, you will be able to sell it much more easily. The latter provides the potential customer with an idea of what the product is; the former has the customer imagining how great it would be to have the product and plants the seeds of desire.

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    The company is looking for a user interface designer for their e-commerce site. Their main reason for doing this is because conversions are low and they need to make more sales. Instead of telling them this:

    Since finishing my training in web design at XYZ University, I have designed online user interfaces for many clients across the globe. I believe I’m a perfect fit for your needs.

    You might say:

    I have consistently been able to design e-commerce user interfaces that have resulted in a higher conversion rate than previous iterations in all cases and online shops using my designs have conversion rates over 5% higher than the industry average.

    While the example text itself isn’t very polished, the difference in viewpoints is clear: don’t tell them what you’ve done, but what you’re going to do for them.

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    3. Build a Relationship with the Client

    In this case, your potential employer is the client. In the first marketing class I took at university, after the lecturer had finished introducing himself and giving the obligatory life story, he said: Marketing can be defined as building a relationship with your customer.

    While I don’t think the man did much with his own advice, that definition has always stuck with me partly because it explained many of my own past, seemingly accidental successes up to that point, and partly because it allowed me to achieve new ones. The single best way to achieve what you need or want to achieve is to build a relationship with someone who can assist you.

    This is where some of that research you did – without stalking – can come in handy, but facts aside, you need to be genuine and honest and make an effort to communicate not as interviewee to interviewer, but human to human. It’s the human connections that make the biggest difference.

    You might not get every single job you ever apply to just by using this strategy. One thing I can tell you is that you’ll be having far more applications resulting in interviews and interviews resulting in new jobs than before – start measuring your conversion rate!

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    Joel Falconer

    Editor, content marketer, product manager and writer with 12+ years of experience in the startup, design and tech digital media industries.

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    Last Updated on November 17, 2019

    40 Amazing Date Ideas for Valentine’s Day

    40 Amazing Date Ideas for Valentine’s Day

    With Valentine’s Day just around the corner, starry-eyed lovers worldwide are getting ready to celebrate their love and planning the perfect date for their partner. However, there are many loving, caring, and generally great people out there who simply can’t think of a single romantic thing to do, let alone create the ultimate Valentine’s Day experience for their loved one. If you are looking for some great date ideas that will put a smile on your partner’s face and melt their heart, then just keep on reading. I’ve got a pretty big list of choices for you. Here are some great ideas ranging from tried and true classics, to the fun and slightly unconventional.

    1. Rom-coms marathon

    This is a very basic yet highly romantic way of spending the day with your partner. Take a few days to prepare the right playlist and create a romantic atmosphere at home. You can order out some food, open a bottle of wine and cuddle up in front of the TV.

    2. Recreate your first date

    Rated pretty high on the “romantic gestures scale,” this is guaranteed to impress your significant other. It requires a good memory and a bit of work to make it just right, but it is well worth it. Walk down the same streets where you first kissed and have a couple of drinks in that old coffee shop where you had your first drinks together. Don’t be afraid to spend a bit extra and add a little romantic gift into the mix.

    3. Cook for your loved one

    Start researching good recipes for a romantic dinner for two, get the right ingredients and prepare a couple of practice dinners to make sure you’ve got your technique and presentation down pat. Cooking for someone can be a big turn on and you can create some incredible meals without spending too much money. Take it up a notch by dressing classy, decorating your dining room and presenting your partner with a printed menu.

    4. Organize your very own ancient Greek party

    Here’s another one of those creative date ideas for the stay-at-home couple. The ancient Greek private party can be a very fun and erotic experience. You can decorate by using big bowls full of grapes, spreading some white sheets all over the place, placing some plastic vines here and there, putting up a few posters depicting Greek parties and having plenty of wine lying around. Wear nothing but light sheets or costumes and channel some of that hot-blooded Greek spirit.

    5. A romantic weekend getaway in the mountains

    For those looking for a change of scenery and an escape from the busy city, there is nothing better than a quiet, romantic weekend in the mountains. There are plenty of fun activities like skiing that will keep you active. You can have fun making a snowman or engaging in a snowball fight, and, of course, there is plenty of privacy and great room service waiting for you back at your room.

    6. Fun day at the shooting range

    A bit unconventional but an incredibly fun and exciting date that will get your blood pumping and put a huge smile on your faces. Try out a number of guns and have a bit of a competition. Some outdoor ranges have fully automatic rifles, which are a blast to shoot.

    7. Rent an expensive sports car for a day

    Don’t be afraid to live large from time to time—even if you can’t afford the glamorous lifestyle of the stars, you can most definitely play pretend for a day. Put on some classy clothes and drive around town in a rented sports car. The quick acceleration and high speed are sure to provide an exhilarating experience.

    8. Go on a shopping spree together

    Very few things can elicit such a huge dopamine rush as a good old shopping spree. Get some new lingerie, pretty shoes, a nice shirt and tie, a couple of new video games or whatever else you need or want. This is a unique chance to bond, have fun and get some stuff that you’ve been waiting to buy for a while now.

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    9. Hit the clubs

    For all the party animals out there, one of the best date ideas is to go out drinking, dancing, and just generally enjoying the night life. Visit a few good clubs, then go to an after-party and keep that party spirit going for as long as you can.

    10. Spend the day driving around the city and visiting new places

    This one is geared towards couples who have been together for a year or two and want to experience a few new things together. Visit a few cool coffee places on the other side of town, check out interesting restaurants you’ve never been to, and consider going to see a play or having fun at a comedy club on open mic night.

    11. Wine and chocolates at sunset

    Pick out a romantic location, such as a camping spot on a hill overlooking the city or a balcony in a restaurant with a nice view, open a bottle of wine and a box of chocolates and wait for that perfect moment when the sky turns fiery red to embrace and share a passionate kiss.

    12. Ice skating

    There is something incredibly fun about ice skating that brings people closer together and just keeps you laughing (maybe it’s all the falling and clinging to the other person for dear life). You can have some great fun and then move on to a more private location for some alone time.

    13. Body painting

    Speaking of private locations and intimate moments, body painting allows you to spice things up back at your place and add a new element of fun to foreplay. You’ll need adequate body paints and some brushes and the rest is up to you. You can do tiger stripes, paint a t-shirt on your partner, or go for something more abstract—the choice is yours.

    14. Model clothes for each other

    This one goes well when combined with a shopping spree, but you can just get a bunch of your clothes—old and new—from the closet, set up a catwalk area and then try on different combinations. You can be stylish, funny or beautiful. It’s a great after-dinner show and a good way to transition into a more intimate atmosphere.

    15. Dance the night away

    If you and your significant other are relatively good dancers, or if you simply enjoy moving your body to the rhythm of the music, then a night at salsa club or similar venue is the perfect thing for you. Alternatively, you can set up dance floor at home, play your favorite music, have a few drinks and dance like there is no tomorrow.

    16. Lock the doors, turn off the phones and have the whole house to yourselves

    This one might seem a bit obvious and kind of redundant seeing as how I’ve already mentioned a bunch of stay-at-home date ideas that require this step as a prerequisite, but when I say, “Have the whole house to yourselves,” I literally mean turning the whole house into romantic stage where you can explore your fantasies. Decorate each room a bit differently, have a lot of snacks and drinks lying around, put a bunch of blankets and pillows on the floor and go from room to room throughout the day. You can start off with a steaming shower, have a romantic meal, then watch a movie cuddled up on the couch and eventually make your way to the bedroom.

    17. Organize a nature walk

    Being outside has many health benefits, but what you are going for is the beautiful view, seclusion, and the thrill of engaging in some erotic behavior out in the open. You can rent a cottage far from the city, bring some food and drinks, and explore the wilderness. This is nice way to spice things up a bit and get away from the loud and busy city life.

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    18. Act out a fun scenario wearing costumes

    Some role-playing may be just the thing you need to spice up your love life after a few years of being together, but it can be a very fun experience for new couples as well. Work on the scenario together (wounded soldier and nurse, a female cop arresting a robber, etc.), buy the right costumes and accessories beforehand and find a good setting. You could also rent a hotel room to add to the forbidden-fruit vibe.

    19. Travel abroad

    This takes a bit of planning in advance and may be a bit costly, but if you can afford it, there are very few things that can match a trip to France, Italy, Egypt, Turkey, Greece, or a number of other excellent locations.

    20. Go on a hot-air balloon ride

    These are very fun and romantic—you get an incredible view, get to experience the thrill of flying, and you’ve got enough room for a romantic dinner and some champagne. Just be sure to wear warm clothes, it can get pretty cold high up in the air.

    21. A relaxing day at the spa

    Treat your body, mind and senses to a relaxing day at the spa. You and your partner will feel fresh, comfortable and relaxed—a perfect date for the more serious couples who don’t get to spend as much time with each other as they’d like.

    22. A trip down memory lane

    This one is great for long-term couples who will benefit from reminiscing about all of their fondest memories together from the start of the relationship through to the present, reliving some of the most significant moments they shared.

    23. Fun times at a karaoke bar

    A great choice for couples celebrating their first Valentine’s Day together—it’s fairly informal and inexpensive, yet incredibly fun and allows for deeper bonding. Once you have a few drinks in your system and come to terms with the fact that you are making a complete fool of yourself, you’ll have the time of your life!

    24. Helicopter tour of the city followed by dinner

    A modern equivalent to the hot-air balloon ride, the helicopter tour is among the more reasonably priced date ideas and is incredibly romantic and exciting. After about half an hour or an hour of sightseeing you can finish off the upper-class experience by dining in a nice restaurant.

    25. Horseback riding

    Horseback riding is incredibly fun, especially if you’ve never done it before. And what girl doesn’t dream of a prince coming to take her on an adventure on his noble steed? It evokes a sense of nobility and is a very good bonding experience.

    26. Plan a fun date night with other couples

    Take a break and rent a cabin in the woods, go to a mountain resort, a couple’s retreat, or just organize a huge date night at someone’s place and hang out with other couples. This is a great option for couples who have spent at least one Valentine’s Day together and allows you to customize your experience to suit your needs. Also, you can always retire early and get some alone time with your partner if you so desire.

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    27. Cocktail night

    This can be done privately, or with other couples if you are organizing a group Valentine’s Day celebration at someone’s house. All you need is a bunch of different drinks, a few accessories like fruit and spices, and internet access to check out some cool recipes online. Try out all sorts of fun cocktails and mix some brand new ones on your own. Make it a fancy dress night for added fun.

    28. Make reservations at an exclusive restaurant

    A fairly old school move, except this time you can pick out a restaurant that serves a particular type of cuisine you’ve never tried before. Go for a place that has unusual menus and likes to make a show out of presenting the food, rather than just going for your regular “suits and monocles” type venue.

    29. Go to a concert

    There are a whole bunch of things happening around Valentine’s Day, so go online and check out what’s happening near you. You’ll surely be able to find tickets for a cool concert or some type of festival with live music.

    30. Fancy night on the town

    Buy some elegant new clothes, rent a limo for the night and go to a nice restaurant, followed by a jazz club or gallery exhibition. Walk tall, make a few sarcastic quips, and have a few laughs with your partner while letting your inner snob take charge for a few hours.

    31. Take a tour of the historical and cultural sites of your city

    For the cultured crowd and history buffs among us, a day spent learning about some of the local history and delving deeper into national culture is both incredibly fun and a great way to share a unique experience with a loved one. You’d be surprised to find just how much you don’t know about the place you live in.

    32. Live out a James Bond film at a casino

    A beautiful lady in a simple yet sensual, form-fitting, black dress, and a strong and handsome, if somewhat stern-looking man in a fine suit walk up to a roulette table with drinks in hand and place bets at random as they smile at each other seductively. This is a scenario most of us wish to play out, but rarely get a chance. It can be a bit costly, but this is one of the most incredibly adventurous and romantic date ideas.

    33. Go bungee jumping

    People in long-term relationships often talk about things like keeping a relationship fun and exciting, doing new things together, trusting each other and using aphrodisiacs. Well, bungee jumping is a fun, exhilarating activity you can both enjoy; it requires trust and the adrenaline rush you get from it is better than any aphrodisiac out there. Just saying, give it a shot and you won’t regret it.

    34. Take a tour of a winery or brewery

    Taking a tour like this can be a great opportunity to learn new things about wine or beer (or perhaps whiskey) and how it is made, while at the same time getting a chance to taste some excellent drinks and get a few bottles for later in the evening.

    35. Make a fun music video

    Meet up earlier in the day, take decent camera, and start shooting a music video. Rehearse the lyrics (you can even make up your own silly song), dress up, and start filming. You’ll have tons of fun doing it and you can edit the video later and have a cool memento.

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    36. Play some sports

    Some one-on-one basketball, a soccer match against another couple, a bit of tennis, or even something as simple as a table tennis tournament (make it fun by stripping off items of clothing when you lose a game). You can combine this with date idea #13 and paint team uniforms on each other and play in the nude.

    37. Visit a club with live music

    A great option for just about any couple—pick a club that has live performers (whether it’s jazz, rock or even a poetry reading) and dress up for the occasion. Be sure to make reservations in advance to avoid the Valentine’s Day rush, and focus on making your date feel comfortable.

    38. Take skydiving lessons

    Another adrenaline-filled date, skydiving is sure to get your heart racing like crazy and leave you with a goofy grin for the rest of the day. You can offset all the excitement by ending the day with a quiet dinner at home.

    39. Go for some paintball

    Playing war games is an excellent way to get your body moving, focus on some of that hand-eye-coordination, and engage your brain in coming up with tactical solutions in the heat of the moment. It is also a great bonding experience, adrenaline-fueled fun, and role-playing all wrapped into one. And when you get back home, you can always act out the wounded soldier scenario (see #18).

    40. Fill the whole day with random fun activities

    Just say no to plans, reservations and clichés—take your partner by the hand, have your credit card ready and just go out and have some fun. Bowling, followed by a drink at a coffee shop and then a romantic movie? Sure, why not? Going for lunch at a nice restaurant and then organizing a double-date game night? Go right ahead. Going for a long walk in the park, visiting a museum, followed by romantic meal at home and then going out to a club? Hey, who am I to say no? You can use some of the ideas from this article and mash them up together to create a fun-filled Valentine’s Day you’ll both remember.

    There you go, a whole bunch of useful date ideas for all you loving couples out there. You can pick out any one of these, make some adjustments or even combine different options to create the perfect Valentine’s Day date for your significant other. Plan ahead, have fun and celebrate your love proudly.

    Featured photo credit: Relevante design via unsplash.com

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