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Use Marketing Techniques to Land Your Next Job

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Use Marketing Techniques to Land Your Next Job

    Do these lines from job applications sound familiar to you?

    “I want to develop my skills in interpersonal communication…”

    “My objective is to gain experience in the industry…”

    “I have a strong work ethic and I enjoy teamwork…”

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    This is how the typical applicant goes about presenting themselves to prospective employers, both in their letters and during the interview – if they get that far. Most applicants make the mistake of thinking that it’s all about them, and career advisers and how-to articles around the world reinforce this point of view.

    Getting a job is really a marketing challenge; you have to reach and sell to your target audience. It’s not about you at all – it’s all about how you can help the prospective employer to achieve their goals. They don’t care what your objectives are and what skills you want to develop, and they know talk about your work ethic and love for teamwork is pretty much obligatory – and if you’re a lazy worker who hates teamwork, they know you’re not going to come out and say it.

    So how do you land your next job while all your competitors for the position are sending in autobiographies?

    1. Research your target market

    The most important step in any marketing process is research, and the most important research is conducted finding out about your target market. In this stage, discover everything you can about your potential employer; information about the company, information about the director or the people in the department most likely to interview you, information about the location, information about their clients. Anything you can find can and will help you, and the deeper you go the better – you can almost guarantee that none of the other applicants will have this advantage.

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    Call clients, search media archives, use the internet, even just a read through of the company’s website is better than going in blind. Knowing the names and ages of your interviewer’s children is probably getting pretty close to stalking, though, unless they advertise it on the web for some reason – know where to draw the line.

    There are two things you want to get from this process. The secondary goal is to gain incidental knowledge that’ll enable you to quickly develop rapport with individuals you’ll be talking to, thanks to your attention to detail. Details that nobody else is mentioning. In any competitive environment, standing out as unique (for good reasons) is a huge benefit – yet everyone insists on doing the same old thing.

    The primary goal, though, is to find out what these guys want. As a business, their imperative is to make more money, but the research allows you to find supporting motives to include in your pitch and reinforce it.

    2. Form a pitch that sells them the benefits

    Take your research and write a letter that, instead of focusing on what you want and how many courses you’ve done, sells yourself as the perfect fit for what they need – how you can make them more money or achieve other goals. In marketing this is frequently called benefits over features, which essentially means that when you explain how something can benefit someone’s life instead of simply listing the things it can do, you will be able to sell it much more easily. The latter provides the potential customer with an idea of what the product is; the former has the customer imagining how great it would be to have the product and plants the seeds of desire.

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    The company is looking for a user interface designer for their e-commerce site. Their main reason for doing this is because conversions are low and they need to make more sales. Instead of telling them this:

    Since finishing my training in web design at XYZ University, I have designed online user interfaces for many clients across the globe. I believe I’m a perfect fit for your needs.

    You might say:

    I have consistently been able to design e-commerce user interfaces that have resulted in a higher conversion rate than previous iterations in all cases and online shops using my designs have conversion rates over 5% higher than the industry average.

    While the example text itself isn’t very polished, the difference in viewpoints is clear: don’t tell them what you’ve done, but what you’re going to do for them.

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    3. Build a Relationship with the Client

    In this case, your potential employer is the client. In the first marketing class I took at university, after the lecturer had finished introducing himself and giving the obligatory life story, he said: Marketing can be defined as building a relationship with your customer.

    While I don’t think the man did much with his own advice, that definition has always stuck with me partly because it explained many of my own past, seemingly accidental successes up to that point, and partly because it allowed me to achieve new ones. The single best way to achieve what you need or want to achieve is to build a relationship with someone who can assist you.

    This is where some of that research you did – without stalking – can come in handy, but facts aside, you need to be genuine and honest and make an effort to communicate not as interviewee to interviewer, but human to human. It’s the human connections that make the biggest difference.

    You might not get every single job you ever apply to just by using this strategy. One thing I can tell you is that you’ll be having far more applications resulting in interviews and interviews resulting in new jobs than before – start measuring your conversion rate!

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    More by this author

    Joel Falconer

    Editor, content marketer, product manager and writer with 12+ years of experience in the startup, design and tech digital media industries.

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    Last Updated on January 5, 2022

    How to Deal With Anger (The Ultimate Anger Management Guide)

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    How to Deal With Anger (The Ultimate Anger Management Guide)

    We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

    Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

    Let’s take a deeper look at how to deal with anger.

    Expressing Anger

    Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

    Unhealthy Ways to Express Anger

    Here are some common yet unhealthy ways to express anger that you should avoid:

    Being Passive-Aggressive

    This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

    Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

    This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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    Poorly-Timed

    Some people get overwhelmed and express anger in a situation where it can’t really do any good.

    An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

    Ongoing Anger

    Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

    Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

    Healthy Ways to Express Anger

    What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

    Being Honest

    Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

    Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

    Being Direct

    Similar to being honest, being direct is a healthy way to express anger.

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    Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

    Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

    Being Timely

    When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

    Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

    Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

    How to Deal With Anger

    If you feel angry, how should you deal with it right at that moment?

    1. Slow Down

    From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

    In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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    When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

    2. Focus on the “I”

    Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

    When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

    3. Work out

    When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

    Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

    Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

    4. Seek Help When Needed

    There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

    5. Practice Relaxation

    We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

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    That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

    Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

    6. Laugh

    Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

    7. Be Grateful

    It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

    Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

    Final Thoughts

    Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

    During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

    Use some of the tips included here to help with how to deal with anger and better control your emotions.

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    More Resources on Anger Management

    Featured photo credit: Andre Hunter via unsplash.com

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