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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs onSupported social media networksBest Feature*Drawback*
          SeesmicDesktopFacebook, Twitter, LinkedInMultiple account support. You can deselect all but one accounts with one clickAlmost impossible to run on Mac
          TweetdeckDesktopFacebook, Twitter, LinkedInMultiple account support. Runs fastNo good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          HootsuiteOnlineFacebook, Twitter, LinkedInMultiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etcKind of slow
          LaterBroOnlineFacebook, TwitterMinimal and easySomewhat too basic
          TimelyOnlineTwitterChooses the best “most efficient” time to run your updateN/A
          BufferoOnline (through email client)TwitterGreat app for those who spend lots of time sorting our mailPaid for more than 15 tweets a day
          DoShareGoogle ChromeGoogle PlusThe only app for Google PlusLimited to Google Chrome
          BufferOnline (Also through the buttons, mobile apps and browser addons)TwitterCollaboration, multiple account support, easier sharing (called “buffering”)N/A
          PostcronOnlineFacebook PAGECollaborate with your team membersUsed to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Last Updated on October 18, 2018

          50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

          50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

          Life is filled with highs and lows —happiness and struggles that will test your resilience and integrity, push you to overcome challenges and leave you with lessons that will make you even stronger on your way up.

          It’s the way you feel and think about yourself, including your expectations and beliefs about what is possible to you, greatly determines everything that happens to you.

          It all starts with your thoughts. When you change your thoughts, you transform the quality of your life. (Right, Nancy’s story is a typical example!)

          Below is a list of the best motivational quotes to inspire you to start your day with a blast:

          Quotes for self-assurance

          1. Don’t downgrade your dream just to fit your reality, upgrade your conviction to match your destiny.

            2. You are braver than you believe, stronger than you seem and smarter than you think.

              3. You are confined only by the walls you build yourself.

                4. The man who has confidence in himself gains the confidence of others

                  5. You attract what you are, not what you want. If you want great, then be great.

                    6. It’s not who you are that holds you behind, it’s who you think your are not.

                      Quotes about positivity

                      7. Stop being afraid of what could go wrong and think of what could go right.

                        8. You should never regret anything in life. If it’s good, it’s wonderful. If it’s bad, it is experience.

                          9. Falling down is an accident, staying down is a choice.

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                            10. If you have the power to make someone happy, do it. The world needs more of that.

                              11. Always believe that something wonderful is about to happen.

                                12. Don’t be afraid to give up the good and go for great.

                                  13. Remember that life’s greatest lessons are usually learned from worst times and from the worst mistakes.

                                    Quotes for work and success

                                    14. Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.

                                      15. Never stop doing great just because someone doesn’t give you credit.

                                        16. Discipline is doing what needs to be done, even if you don’t want to.

                                          17. Work while they sleep. Learn while they party. Save while they spend. Live like they dream.

                                            18. The key to success is to focus our conscious mind on things we desire, not things we fear.

                                              19. Never apologize for having high standards, people who really want to be in your life will rise to meet them.

                                                20. If it doesn’t challenge you, it won’t change you.

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                                                  21. Never give up on a dream just because of the time it will take to accomplish it, time will pass anyway.

                                                    22. Don’t fear failure. Fear being in the exact same place next year as you are today.

                                                      23. A hill is just another opportunity to leave your competition behind.

                                                        24. Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.

                                                          25. Hustle until you no longer need to introduce yourself.

                                                            26. You didn’t come this far only to come this far.

                                                              27. Be selective in your battles for sometimes peace is better than being right.

                                                                28 If we keep doing what we are doing, we’re going to keep getting what we’re getting.

                                                                  29. You will never know your limits until you push yourself to them.

                                                                    30. Do what you have to do until you can do what you want to do.

                                                                      31. The man on top of the mountain didn’t fall there.

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                                                                        32. If your dreams don’t scare you, they are not big enough.

                                                                          33. If you can’t handle stress, you won’t manage success.

                                                                            34. Don’t be pushed by your problems, be led by your dreams.

                                                                              35. Don’t mistake silence for weakness. Smart people don’t plan big moves out loud.

                                                                                36. Simplicity is the ultimate sophistication.

                                                                                  37. Obsessed is the word the lazy use to describe dedicated.

                                                                                    38. You become who you spend your time with.

                                                                                      39. Be stubborn about your goals and flexible about your methods.

                                                                                        40. Hard work beats talent when talent doesn’t work hard.

                                                                                          41. If you don’t build your dreams, someone else will hire you to build theirs.

                                                                                            42. Between stimulus and response is our greatest power –the freedom to choose.

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                                                                                              43. What comes easy won’t last, what lasts won’t come easy.

                                                                                                44. Don’t limit your challenges, challenge your limits.

                                                                                                  45. Work until your idols become your rivals.

                                                                                                    Quotes about money

                                                                                                    46. Formal education will make you a living. Self-education will make you a fortune.

                                                                                                      47. I create new enemies every day, it’s called business.

                                                                                                        48. When you have a Million Dollar vision, don’t surround yourself with 1 cent minds.

                                                                                                          49. You can’t get rich thinking poor.

                                                                                                            50. Doing what is comfortable is rarely profitable.

                                                                                                              51. If you can count your money, work harder.

                                                                                                                If you find yourself feeling lost and frustrated, it’s never too late to change things up. Check out this guide:

                                                                                                                How to Start Over and Reboot Your Life When It Seems Too Late

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