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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs onSupported social media networksBest Feature*Drawback*
          SeesmicDesktopFacebook, Twitter, LinkedInMultiple account support. You can deselect all but one accounts with one clickAlmost impossible to run on Mac
          TweetdeckDesktopFacebook, Twitter, LinkedInMultiple account support. Runs fastNo good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          HootsuiteOnlineFacebook, Twitter, LinkedInMultiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etcKind of slow
          LaterBroOnlineFacebook, TwitterMinimal and easySomewhat too basic
          TimelyOnlineTwitterChooses the best “most efficient” time to run your updateN/A
          BufferoOnline (through email client)TwitterGreat app for those who spend lots of time sorting our mailPaid for more than 15 tweets a day
          DoShareGoogle ChromeGoogle PlusThe only app for Google PlusLimited to Google Chrome
          BufferOnline (Also through the buttons, mobile apps and browser addons)TwitterCollaboration, multiple account support, easier sharing (called “buffering”)N/A
          PostcronOnlineFacebook PAGECollaborate with your team membersUsed to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Last Updated on August 15, 2018

          When You Start to Enjoy Being Single, These 12 Things Will Happen

          When You Start to Enjoy Being Single, These 12 Things Will Happen

          Being single can make you weary, especially if you didn't initiate a breakup, it could be easy to get carried away with reminiscing and what-if scenarios. Staying caught up in the past is toxic to your growth, however, and interferes with your ability to move forward. Single life can be self-actualizing and enjoyable, but you need to embrace it first. No matter where you are on your journey in coming to terms with being single, the following 12 fantastic things will happen when you accept it.

          Video Summary

          1. You will be more focused.

            Once you start to treasure your new-found freedom, you will realize that taking time for yourself will show you what is most important in your life. Enjoying your single time will make what you want clearer and reveal which areas of your life you should build upon. Additionally, studies show that experiencing something alone results in our brain forming a more clear and longer lasting memory.

            2. You will be more active.

              Studies show that unmarried people are also more fit than their hitched counterparts. Let yourself welcome being single, and use this time to your benefit. You'll be more confident and in control when you do meet someone special.

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              3. You will be more likely to have high goals.

                Being single means you can't settle. In case someone who captures your heart comes along, you need to be at the top of your game. By embracing your time being single, you will be more able to pursue your goals and work towards a more complete, fulfilling future.

                4. You will be more creative.

                  Spending time alone is also linked to an increase in creative thinking. Spending more time alone will force you to be a deeper thinker, and could lead you to solutions and projects you wouldn't have thought of otherwise.

                  5. Your schedule will be your own.

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                    Once you get past feeling lonely and realize how wonderful being single is, you will become aware of one of the best perks – your schedule is now completely your own. No longer do you need to have nights out approved, nor will long days at work get interrupted. Relax into loving your single life because nothing is quite as liberating as deciding every moment of your weekly schedule.

                    6. You will likely save money.

                      Dating is a great way to wave goodbye to all your hard earned cash. When you're with someone, there's nothing more important than impressing them, including your income. However, when the relationship fizzles, you realize how this tactic doesn't pay off. Not only are we more prone to spending when dating, married couples are more likely to have credit card debt than unmarried singles. So don't get depressed when you're eating cheap meals alone – it's really a form of investing in your future!

                      7. You won't need to compromise on entertainment.

                        Particularly if your significant other tends to have different tastes than you, being single can be a blessing. As soon as you can appreciate being single, you will realize how freeing it is to always watch exactly what you want. There is no longer any need to skimp on your favorite movies, plays, or TV shows that others don't appreciate.

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                        8. You will have more time for your family.

                          Another thing you will realize once you learn to relish being single is you now have much more time for family. Especially when it comes to older relatives, time spent with them truly is precious. Make the most of your single time by reconnecting with family members in your life you may have been neglecting.

                          9. You have more time for your friends.

                            Once you start basking in your single glory, you will also find that you have more time for your friends. Not only will increased free time let you reconnect with friends you may have neglected while being half of a couple, studies also show that married people have much weaker social lives than those who are unmarried.

                            10. You will find new haunts in your city.

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                              Once you start to enjoy your single life again you will also find that you have plenty of time to rediscover your city. Where relationships see us fall into the same habit of favorite spots to drink, eat, or dance, when you're on your own you will naturally start to explore fresh venues again.

                              11. You'll find more interests.

                                Similarly, enjoying your time being single will give you more time to consider new hobbies and interests. Instead of repeating the same go-to dates, you can now freely explore activities that really make you passionate.

                                12. You will be more aware of what you want.

                                  Ultimately, taking time to ourselves is an important ingredient in discovering what type of person is our ideal match, or what career we can happily commit to. By delighting in your uninhibited life, you are more able to experiment and thereby find out what works for you and what doesn't. Don't look at being single as a drawback, since learning more about yourself and finding out what makes you tick are crucial in forming balanced, healthy relationships in the future.

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