Advertising

The Ultimate Guide To Social Media Scheduling

Advertising
The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

    Advertising

    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

      Advertising

      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

        Advertising

        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

          Advertising

          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs on Supported social media networks Best Feature* Drawback*
          Seesmic Desktop Facebook, Twitter, LinkedIn Multiple account support. You can deselect all but one accounts with one click Almost impossible to run on Mac
          Tweetdeck Desktop Facebook, Twitter, LinkedIn Multiple account support. Runs fast No good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          Hootsuite Online Facebook, Twitter, LinkedIn Multiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etc Kind of slow
          LaterBro Online Facebook, Twitter Minimal and easy Somewhat too basic
          Timely Online Twitter Chooses the best “most efficient” time to run your update N/A
          Buffero Online (through email client) Twitter Great app for those who spend lots of time sorting our mail Paid for more than 15 tweets a day
          DoShare Google Chrome Google Plus The only app for Google Plus Limited to Google Chrome
          Buffer Online (Also through the buttons, mobile apps and browser addons) Twitter Collaboration, multiple account support, easier sharing (called “buffering”) N/A
          Postcron Online Facebook PAGE Collaborate with your team members Used to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

          More by this author

          Daily Self-Improvement Exercises That Will Take You 5-10 Minutes Search Google Faster: 3 Time-Saving Tips From A Search Addict 4 Places To Find Motivational Wallpapers for Your Desktop Get Distracted No More: Disable Automatic Alerts from Social Media Comparison Shopping: The Ultimate Resource To Save Time and Money (Pre-Holiday Tip!)

          Trending in Communication

          1 5 Tips for Self-Care During the Holidays 2 15 Things You Don’t Need To Apologize For (Though You Think You Do) 3 10 Proven Ways to Judge a Person’s Character 4 10 Scientifically Proven Ways To Stay Happy All The Time 5 8 Signs That Your Current Relationship Has No Future

          Read Next

          Advertising
          Advertising

          Last Updated on November 18, 2021

          10 Proven Ways to Judge a Person’s Character

          Advertising
          10 Proven Ways to Judge a Person’s Character

          We all fall into the trap of judging a person’s character by their appearance. How wrong we are! All too often, the real character of the person only appears when some negative event hits them or you. Then you may see a toxic person emerging from the ruins and it is often a shock.

          A truly frightening example is revealed in the book by O’Toole in Bowman called Dangerous Instincts: How Gut Instincts Betray Us. A perfectly respectable, charming, well dressed neighbor was found to have installed a torture chamber in his garage where he was systematically abusing kidnapped women. This is an extreme example, but it does show how we can be totally deceived by a person’s physical appearance, manners and behavior.

          So, what can you do? You want to be able to assess personal qualities when you come into contact with colleagues, fresh acquaintances and new friends who might even become lifelong partners. You want to know if they are:

          • honest
          • reliable
          • competent
          • kind and compassionate
          • capable of taking the blame
          • able to persevere
          • modest and humble
          • pacific and can control anger.

          The secret is to reserve judgment and take your time. Observe them in certain situations; look at how they react. Listen to them talking, joking, laughing, explaining, complaining, blaming, praising, ranting, and preaching. Only then will you be able to judge their character. This is not foolproof, but if you follow the 10 ways below, you have a pretty good chance of not ending up in an abusive relationship.

          1. Is anger a frequent occurrence?

          All too often, angry reactions which may seem to be excessive are a sign that there are underlying issues. Do not think that every person who just snaps and throws his/her weight around mentally and physically is just reacting normally. Everyone has an occasional angry outburst when driving or when things go pear-shaped.

          Advertising

          But if this is almost a daily occurrence, then you need to discover why and maybe avoid that person. Too often, anger will escalate to violent and aggressive behavior. You do not want to be near someone who thinks violence can solve personal or global problems.

          2. Can you witness acts of kindness?

          How often do you see this person being kind and considerate? Do they give money to beggars, donate to charity, do voluntary work or in some simple way show that they are willing to share the planet with about 7 billion other people?

          I was shocked when a guest of mine never showed any kindness to the weak and disadvantaged people in our town. She was ostensibly a religious person, but I began to doubt the sincerity of her beliefs.

          “The best index to a person’s character is how he treats people who can’t do him any good, and how he treats people who can’t fight back.”

          Abigail Van Buren

          3. How does this person take the blame?

          Maybe you know that s/he is responsible for a screw-up in the office or even in not turning up on time for a date. Look at their reaction. If they start blaming other colleagues or the traffic, well, this is an indication that they are not willing to take responsibility for their mistakes.

          4. Don’t use Facebook as an indicator.

          You will be relieved to know that graphology (the study of that forgotten skill of handwriting) is no longer considered a reliable test of a person’s character. Neither is Facebook stalking, fortunately. A study showed that Facebook use of foul language, sexual innuendo and gossip were not reliable indicators of a candidate’s character or future performance in the workplace.

          5. Read their emails.

          Now a much better idea is to read the person’s emails. Studies show that the use of the following can indicate certain personality traits:

          • Too many exclamation points may reveal a sunny disposition
          • Frequent errors may indicate apathy
          • Use of smileys is the only way a person can smile at you
          • Use of the third person may reveal a certain formality
          • Too many question marks can show anger
          • Overuse of capital letters is regarded as shouting. They are a definite no-no in netiquette, yet a surprising number of  people still use them.

          6. Watch out for the show offs.

          Listen to people as they talk. How often do they mention their achievements, promotions, awards and successes? If this happens a lot, it is a sure indication that this person has an over-inflated view of his/her achievements. They are unlikely to be modest or show humility. What a pity!  Another person to avoid.

          7. Look for evidence of perseverance.

          A powerful indicator of grit and tenacity is when a person persists and never gives up when they really want to achieve a life goal. Look for evidence of them keeping going in spite of enormous difficulties.

          Advertising

          Great achievements by scientists and inventors all bear the hallmark of perseverance. We only have to think of Einstein, Edison (who failed thousands of times) and Nelson Mandela to get inspiration. The US Department of Education is in no doubt about how grit, tenacity and perseverance will be key success factors for youth in the 21st century.

          8. Their empathy score is high.

          Listen to how they talk about the less fortunate members of our society such as the poor, immigrants and the disabled. Do you notice that they talk in a compassionate way about these people? The fact that they even mention them is a strong indicator of empathy.

          People with zero empathy will never talk about the disadvantaged. They will rarely ask you a question about a difficult time or relationship. They will usually steer the conversation back to themselves. These people have zero empathy and in extreme cases, they are psychopaths who never show any feelings towards their victims.

          9. Learn how to be socially interactive.

          We are social animals and this is what makes us so uniquely human. If a person is isolated or a loner, this may be a negative indicator of their character. You want to meet a person who knows about trust, honesty and loyalty. The only way to practice these great qualities is to actually interact socially. The great advantage is that you can share problems and celebrate success and joy together.

          “One can acquire everything in solitude, except character.”

          Stendhal

           10. Avoid toxic people.

          These people are trying to control others and often are failing to come to terms with their own failures. Typical behavior and conversations may concern:

          • Envy or jealousy
          • Criticism of partners, colleagues and friends
          • Complaining about their own lack of success
          • Blaming others for their own bad luck or failure
          • Obsession with themselves and their problems

          Listen to these people talk and you will quickly discover that you need to avoid them at all costs because their negativity will drag you down. In addition, as much as you would like to help them, you are not qualified to do so.

          Now, having looked at some of the best ways to judge a person, what about yourself? How do others see you? Why not take Dr. Phil’s quiz and find out. Can you bear it?

          Featured photo credit: Jacek Dylag via unsplash.com

          Advertising

          Read Next