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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs on Supported social media networks Best Feature* Drawback*
          Seesmic Desktop Facebook, Twitter, LinkedIn Multiple account support. You can deselect all but one accounts with one click Almost impossible to run on Mac
          Tweetdeck Desktop Facebook, Twitter, LinkedIn Multiple account support. Runs fast No good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          Hootsuite Online Facebook, Twitter, LinkedIn Multiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etc Kind of slow
          LaterBro Online Facebook, Twitter Minimal and easy Somewhat too basic
          Timely Online Twitter Chooses the best “most efficient” time to run your update N/A
          Buffero Online (through email client) Twitter Great app for those who spend lots of time sorting our mail Paid for more than 15 tweets a day
          DoShare Google Chrome Google Plus The only app for Google Plus Limited to Google Chrome
          Buffer Online (Also through the buttons, mobile apps and browser addons) Twitter Collaboration, multiple account support, easier sharing (called “buffering”) N/A
          Postcron Online Facebook PAGE Collaborate with your team members Used to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Published on October 7, 2019

          4 Types of Toxic People and How to Deal with Them

          4 Types of Toxic People and How to Deal with Them

          Can a person really be toxic? Well, a toxic person does not refer to those who are affected by the virus or toxic. To be precise, toxic people are those who are very unsupportive, abusive and unhealthy in nature. Their behavior is filled with venom and you will not feel any sort of gentle breeze in their words.

          In this article, you will learn how to spot out a toxic person, and what you can do to deal with them.

          Signs of Toxic People

          To make it more obvious, I have added some signs of toxic people below.

          Manipulative Behavior And Fabricated Mind

          Toxic people are unable to deal with the bitter truth firmly. If you are going to blurt out their fabrications with proof, they will try to change the whole matter with their manipulative behavior. They will titillate you with sensitive words or they will try to frighten you to get rid of the problems.

          Inhuman And Merciless in Nature

          We know that sharing our thoughts with friends will keep us in good mental state. But, if you are not getting fruitful outcomes, you have to understand that you are spending time with toxic friends.

          Toxic people do not know how to put themselves in other’s shoes. They just put on a mask of simplicity. But, in reality, they don’t have feelings for you. Therefore, you should stop sharing your valuable time with them as you will get nothing except annoyance and silence.

          Hypocrisy at Its Best in Their Nature

          Toxic people have a great hunger for respect, adoration, and fidelity. After dignifying them with these valuable elements, you will get nothing; you will be cheated, manipulated and criticized by them. And, if you are not willing to listen to them, you will be controlled by guilt-tripping.

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          Emotional Outburst And Pathological Excuses

          Toxic people always want to see themselves in the positive end. Therefore, to get their job done, they always have an emotional outburst and emotional excuse to make an impulsive impression upon you.

          We do mistakes and it is our duty to accept those mistakes. But, toxic people have their own rules, they have a tendency to present themselves rationally even after committing a mistake. If someone tries to expose themselves with facts, they show no embarrassment and use emotional excuses as a shield.

          Play with Your Emotion And Gradually Erode It

          Toxic people always try to condescend you with critical jokes and when you try to elicit your thoughts, they just burst out laughing. Teasing becomes an important element in your relationship with toxic person. They even give you backhanded compliments to belittle you.

          Thus, using their toxic mindset, they just gradually diminish your abilities as well as intelligence. And you will have nothing left in your hand other than putting up with these things to maintain the silence.

          Well, you probably might have not seen all these signs in one person as there are different types of toxic people roaming around you.

          4 Types of Toxic People

          To understand it better, I’m mentioning the different types of toxic people here.

          1. Conversational Narcissist

          There are some toxic people who do not know how to give importance to others. They will talk about themselves but never ask you about your condition; they will only recall you when they need you or they are facing some sort of problems.

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          2. Emotional Vampires

          These vampires do not suck your blood but dissipate your emotion. They always talk negatively about everyone and compel you to think in the same pattern that they follow. They mask themselves in such a way in front of you that you gradually start giving importance to them. But, ultimately, you will not get any positive outcome from them.

          3. Monsters with Green eyes

          As discussed earlier, toxic people will give you backhanded compliments. Basically, these are called monsters with green eyes. These monsters feel happy when you feel sad. Therefore, they will always try to belittle your achievements, intelligence, and strengths. Along with it, they give compliments with some negativity in it.

          4. Black-Eyed Cats

          These cats always do mew-mew and try to control everything around them. They love to be pampered but, they do not like if someone goes against them.

          If you are in a relationship with such persons, you will be nagged until you are giving them complete satisfaction. In a nutshell, it must be said that you have to align yourself with them if you want to live with them. But, ultimately, you will lose your mental, conversational and emotional freedom.

          How to Deal with Toxic People

          Living with problems is more convenient than living with toxic people. But, toxic people are parasites and therefore, you will see these monsters rambling around you wherever you go.

          However, if you know how to deal with them, it would be very helpful for you and your life would be much easier to live. We have added some tips to assist you, just check these out.

          Get Rid of Intermittent Reinforcement

          We are very optimistic in nature and over the time, this optimism has reached to such a level that we can happily put up with the ‘close losses’ instead of trying to catch the ‘near wins’.

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          B.F Skinner once did an experiment with three rats. He put them in different cages attached with levers. The lever delivered food when it was pressed. In the 1st cage, the lever always delivered food when the rat pressed it. In case of the 2nd cage, food was never delivered by the lever even after pressing it, therefore, the rat understood the lesson and never tried to get food. But, in the third cage, the lever delivered food randomly and as a result, the rat was completely hooked and fixated. He constantly pushed it but didn’t get the food always.

          Well, this is called intermittent relationship and the same thing happens in human relationships where toxic people give you intermittent reinforcement and your heart gets pumped up with optimism. As a result, you will be hooked and your life will be fixated at some point with toxic people.

          You should learn to move on without them and live your life happily because random happiness cannot bring permanent relief.

          Never Make Too Many Allowances And Pardons

          Well, sympathetic attitude is very good and it is also a fact that sometimes toxic people suffer from genuine depression, physical as well as mental illness. But, you have to set a boundary and you cannot allow people to get away with anything so easily.

          If you make too many allowances as well as pardons, it would not be good for you in the long-term. Yes, there are some people who are facing extreme hardships and they are not even toxic in nature. But, all you can do is show some genuine compassion keeping yourself within the boundaries.

          Always Try to Ignore Their Toxic Traps

          Demotivational words are the primary weapon that they frequently use in their implications to detract you. Along with this, they throw words in such a way that you start feeling guilty. Well, you must understand that these are just toxic traps and you should not step on it.

          Always remember that you will have full access to freedom if you stop taking things personally. They not only do this with you but also with everyone. You just have to keep in mind that these toxic words are not based on truth but on their own mental reproduction. So, you just have to ignore this and focus on your work.

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          Show Them Your Beautiful Smile Not the Curves on Your Forehead

          Toxic people have an aptitude to attack mentally, mock disgracefully and diminish shamefully. But, you will not be affected if you don’t surrender yourself. Show them that you are not getting belittled or insulted.

          We all have our problems and we also know that we are capable of solving these problems. Therefore, the matter entirely depends upon us and if we don’t allow these vampires to enter into our life or play with our emotions, they cannot suck our happiness. So, I’d suggest you show your beautiful smile when they buzz around you.

          Don’t Suppress Yourself

          Toxic people will intimidate, bully, pass guilt, and forcefully take money from you to get their job done. They know very well that they are doing wrong and at the same time, they are acquainted with the concept that we are incapable of doing anything against them.

          Most of the time, we keep ourselves quiet until someone speaks up. And because of this suppressive mindset, we are gradually being dragged into their mind games.

          Well, we have to change this concept as it infuses courage into them. We need to obstruct them with firm minds and make them realize the negative consequences of their behavior.[1] If they are upsetting you, just tell them directly. Your direct statement might open a new gate of opportunity that will allow you to help them if they are suffering from genuine problems.

          So, why are you still tolerating these toxic people? Follow the tips mentioned above and deal with them in the right way.

          Featured photo credit: Devin Avery via unsplash.com

          Reference

          [1] Tips for Grooming: Change Your Fixed Negative Belief

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