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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs on Supported social media networks Best Feature* Drawback*
          Seesmic Desktop Facebook, Twitter, LinkedIn Multiple account support. You can deselect all but one accounts with one click Almost impossible to run on Mac
          Tweetdeck Desktop Facebook, Twitter, LinkedIn Multiple account support. Runs fast No good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          Hootsuite Online Facebook, Twitter, LinkedIn Multiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etc Kind of slow
          LaterBro Online Facebook, Twitter Minimal and easy Somewhat too basic
          Timely Online Twitter Chooses the best “most efficient” time to run your update N/A
          Buffero Online (through email client) Twitter Great app for those who spend lots of time sorting our mail Paid for more than 15 tweets a day
          DoShare Google Chrome Google Plus The only app for Google Plus Limited to Google Chrome
          Buffer Online (Also through the buttons, mobile apps and browser addons) Twitter Collaboration, multiple account support, easier sharing (called “buffering”) N/A
          Postcron Online Facebook PAGE Collaborate with your team members Used to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Last Updated on August 19, 2019

          How to Be True to Yourself and Live the Life You Want

          How to Be True to Yourself and Live the Life You Want

          We live in a world that constantly tells us what to do, how to act, what to be. Knowing how to be true to yourself and live the life you want can be a challenge.

          When someone asks how we are, we assume that the person does not mean the question sincerely, for it would lead to an in depth conversation. So telling them that you are good or fine, even if you’re not, is the usual answer.

          In an ideal world, we would stop and truly listen. We wouldn’t be afraid to be ourselves. Instead, when we answer about how we are doing, our mask, the persona we show the world, tightens. Sometimes even more so than it might have been before. Eventually, it becomes hard to take off, even when you’re alone.

          Imagine a world where we asked how someone was doing and they really told us. Imagine a world where there were no masks, only transparency when we talked to one another.

          If you want to live in a world that celebrates who you are, mistakes and all, take off the mask. It doesn’t mean you have to be positive or fine all the time.

          According to a Danish psychologist, Svend Brinkman, we expect each other to be happy and fine every second, and we expect it of ourselves. And that “has a dark side.”[1] Positive psychology can have its perks but not at the expense at hiding how you truly feel in order to remain seemingly positive to others.

          No one can feel positive all the time and yet, that is what our culture teaches us to embrace. We have to unlearn this. That said, telling others you are ‘“fine”’ all the time is actually detrimental to your wellbeing, because it stops you from being assertive, from being authentic or your truest self.

          When you acknowledge a feeling, it leads you to the problem that’s causing that feeling; and once you identify the problem, you can find a solution to it. When you hide that feeling, you stuff it way down so no one can help you.You can’t even help yourself.

          Feelings are there for one reason: to be felt. That doesn’t mean you have to act on that feeling. It just means that you start the process of problem solving so you can live the life you want.

          1. Embrace Your Vulnerability

          When you are your true self, you can better self-advocate or stand up for what you need. Your self-expression matters, and you should value your voice. It’s okay to need things, it’s okay to speak up, and it’s okay not to be okay.

          Telling someone you are simply “fine” when you are not, does your story and your journey a great disservice. Being true to yourself entails embracing all aspects of your existence.

          When you bring your whole self to the table, there is nothing that you can’t beat. Here’re 7 benefits of being vulnerable you should learn.

          Can you take off the mask? This is the toughest thing anyone can do. We have learned to wait until we are safe before we start to be authentic.

          In relationships especially, this can be hard. Some people avoid vulnerability at any cost. And in our relationship with ourselves, we can look in the mirror and immediately put on the mask.

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          It all starts with your story. You have been on your own unique journey. That journey has led you here, to the person you are today. You have to be unafraid, and embrace all aspects of that journey.

          You should seek to thrive, not just survive. That means you do not have to compete or compare yourself with anyone.

          Authenticity means you are enough. It’s enough to be who you are to get what you want.

          What if for the first time ever, you were real? What if you said what you wanted to say, did what you wanted to do, and didn’t apologize for it?

          You were assertive, forthcoming in your opinions or actions to stand for what is right for you, (rather than being passive or aggressive) in doing so. You didn’t let things get to you. You knew you had something special to offer.

          That’s where we all should be.

          So, answer me this:

          How are you, really?

          And know that no matter the answer, you should still be accepted.

          Bravery is in the understanding that you still may not be accepted for your truth.

          Bravery is knowing you matter even when others say that you do not.

          Bravery is believing in yourself when all evidence counters doing so (i.e. past failures or losses)

          Bravery is in being vulnerable while knowing vulnerability is a sign of strength.

          It’s taking control.

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          2. Choose Your Attitude in Adversity

          You can take control of your destiny and live the life you want by being true to yourself. You can start anytime. You can start today.

          You can start with one day at a time, just facing what happens that day. Most of us get overwhelmed when faced with the prospect of a big change. Even if the only thing we change is our attitude.

          In one instant, you can become a different person with a change of attitude. When you take control of your attitude, you become able to better understand what is around you. This allows you to move forward.

          Originally, you may have had a life plan. It could have started when you were little; you were hoping to become a mermaid, doctor, astronaut or all three when you grew up. You were hoping to be someone. You were hoping to be remembered.

          You can still dream those dreams, but eventually reality sets in. Obstacles and struggles arise. You set on a different path when the last one didn’t work out. You think of all the “shoulds” in your life in living the life you want. You should be doing this…should be doing that…

          Clayton Barbeau, psychologist, coined the term “shoulding yourself.’[2] When we are set on one path and find ourselves doing something different. It becomes all the things you should be doing rather than seeing the opportunities right in front of you.

          But in all this disarray, did you lose sight of the real you?

          It may be in our perceived failures and blunders that we lose sight of who we are, because we try to maintain position and status.

          In being who we really are and achieving what we really want, we need to be resilient: How to Build Resilience to Face What Life Throws at You

          It means that we do not see all possibilities of what might happen, but must trust ourselves to begin again, and continue to build the life we want. In the face of adversity, you must choose your attitude.

          Can attitude overcome adversity? It certainly helps. While seeking to be true to yourself and live the life you want, you will have to face a fact:

          Change will happen.

          Whether that change is good or bad is unique to each person and their perspective.

          You might have to start over, once, twice, a few times. It doesn’t mean that everything will be okay, but that you will be okay. What remains or should remain is the true you. When you’ve lost sight of that, you’ve lost sight of everything.

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          And then, you rebuild. Moment after moment, day after day. We all have a choice, and in this moment, that matters.

          You can choose to have a positive attitude, seeing the silver lining in each situation and, where there is none, the potential for one. Maybe that silver lining is you and what you will do with the situation. How will you use it for something good?

          That’s how you can tap into yourself and your power. Sometimes it happens by accident, sometimes on purpose. It can happen when we aren’t even looking for it, or it can be your only focus. Everyone gets there differently.

          You can rise, or you can remain. Your choice.

          When the worst happens, you can rely on your authenticity to pull you through. That’s because Self Advocacy, speaking up to let others know what you need, is part of finding the real you.

          There is nothing wrong with asking for help. Or sometimes, helping others can help us deal with the pain of a hurtful situation. You decide how you’re going to help others, and suddenly, you become your best self.

          3. Do What Makes You Happy When No One’s Looking

          Being the best version of you has nothing to do with your success or your status. It has everything to do with your Character, what you do when no one’s looking.

          In order to create the life you want, you have to be the person you want to be. Faking it till you make it is just a way to white knuckle it through your journey. You have the fire inside of you to make things right, to put the pieces together, to live authentically. And Character is how you get there.

          If you fall down and you help another up while you’re down there, it’s like you rise twice.

          Along with attitude, your character is about the choices you make rather than what happens to you.

          Yes, it’s about doing the right thing even when obstacles seem insurmountable.  It’s about using that mountain you’ve been given to show others it can be moved.  It’s about being unapologetically you, taking control, choosing your attitude in adversity and being the best version of you to create the life you want.

          How do you know what you really want? Is it truly status or success?

          Unfortunately, these things do not always bring happiness. And aspects of our image or “performance driven existence” may not achieve satisfaction. Materialism is part of our refusal to accept ourselves as enough. All the things we use to repress our true selves are about being enough.

          “Enoughness” is what we truly seek, but ego gets in the way.

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          Ego is the perception of self as outer worth. It’s not REAL self worth.

          Ego represses our true self with a new self— the self of chasing ‘“Am I ever enough?”’ questions. And instead of filling our true selves with self-love and acceptance, when we “should ourselves” and chase “enoughness,” we feed the ego or our image.

          It’s important to realize YOU ARE ENOUGH, without all the material trappings.

          Stanford psychologist Meagan O’Reilly describes the damage of not thinking we are enough. One of her tactics for combating this is to complete the sentence,[3]

          “If I believed I were already enough, I’d ____”

          What would you do if you felt you were enough?

          By believing you are enough, you can live the life you want.

          So many fake it to try to get there, and they end up losing themselves when they lose more and more touch with their Authenticity.

          Final Thoughts

          By being yourself, you are being brave. By acknowledging all you can be, you tell the universe that you can until you believe it too. The steps are easy, and you are worth it. All of it is about the purpose you are leading and the passion that is your fuel.

          Being true to yourself is all about mastering how to live life authentically rather than faking or forcing it. Having the life you want (and deserve) is about being trusting in yourself and the purpose you are living for. Both need passion behind it, fueling it each second, or you will experience burn out.

          When you are authentic, you can call the road you walk your own. When you live your life for you and not just the results of all your actions (faking it till you make it), you can let go of what you don’t need. This clarifies and pushes purpose to you, living for something that is greater than you.

          You will find that making decisions based on what will actually achieve your goals, will help you attain the life you want, and your success with each step, will allow you to enjoy the process. Good luck!

          More About Living Your True Self

          Featured photo credit: Ariana Prestes via unsplash.com

          Reference

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