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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs on Supported social media networks Best Feature* Drawback*
          Seesmic Desktop Facebook, Twitter, LinkedIn Multiple account support. You can deselect all but one accounts with one click Almost impossible to run on Mac
          Tweetdeck Desktop Facebook, Twitter, LinkedIn Multiple account support. Runs fast No good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          Hootsuite Online Facebook, Twitter, LinkedIn Multiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etc Kind of slow
          LaterBro Online Facebook, Twitter Minimal and easy Somewhat too basic
          Timely Online Twitter Chooses the best “most efficient” time to run your update N/A
          Buffero Online (through email client) Twitter Great app for those who spend lots of time sorting our mail Paid for more than 15 tweets a day
          DoShare Google Chrome Google Plus The only app for Google Plus Limited to Google Chrome
          Buffer Online (Also through the buttons, mobile apps and browser addons) Twitter Collaboration, multiple account support, easier sharing (called “buffering”) N/A
          Postcron Online Facebook PAGE Collaborate with your team members Used to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Published on May 4, 2021

          How To Spot Fake People (And Ways To Deal With Them)

          How To Spot Fake People (And Ways To Deal With Them)

          They say we are the average of the five persons we spend the most time with. For a minute, consider the people around you. Are they truly who your “tribe” should be or who you aspire to become in the future? Are they really genuine people who want to see you succeed? Or are they fake people who don’t really want to see you happy?

          In this article, I’ll review why it is important to surround yourself with genuine individuals—the ones who care, bring something to our table, and first and foremost, who leave all fakeness behind.

          How to Spot Fake People?

          When you’ve been working in the helping professions for a while, spotting fake people gets a bit easier. There are some very clear signs that the person you are looking at is hiding something, acting somehow, or simply wanting to get somewhere. Most often, there is a secondary gain—perhaps attention, sympathy, or even a promotion.

          Whatever it is, you’re better off working their true agenda and staying the hell away. Here are some things you should look out for to help spot fake people.

          1. Full of Themselves

          Fake people like to show off. They love looking at themselves in the mirror. They collect photos and videos of every single achievement they had and every part of their body and claim to be the “best at what they do.”

          Most of these people are actually not that good in real life. But they act like they are and ensure that they appear better than the next person. The issue for you is that you may find yourself always feeling “beneath” them and irritated at their constant need to be in the spotlight.

          2. Murky in Expressing Their Emotions

          Have you ever tried having a deep and meaningful conversation with a fake person? It’s almost impossible. It’s because they have limited emotional intelligence and don’t know how they truly feel deep down—and partly because they don’t want to have their true emotions exposed, no matter how normal these might be.

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          It’s much harder to say “I’m the best at what I do” while simultaneously sharing “average” emotions with “equal” people.

          3. Zero Self-Reflection

          To grow, we must accept feedback from others. We must be open to our strengths and to our weaknesses. We must accept that we all come in different shapes and can always improve.

          Self-reflection requires us to think, forgive, admit fault, and learn from our mistakes. But to do that, we have to be able to adopt a level of genuineness and depth that fake people don’t routinely have. A fake person generally never apologizes, but when they do, it is often followed with a “but” in the next breath.

          4. Unrealistic Perceptions

          Fake people most often have an unrealistic perception of the world—things that they want to portray to others (pseudo achievements, materialistic gains, or a made-up sense of happiness) or simply how they genuinely regard life outside themselves.

          A lot of fake people hide pain, shame, and other underlying reasons in their behavior. This could explain why they can’t be authentic and/or have difficulties seeing their environment for the way it objectively is (both good and bad).

          5. Love Attention

          As I mentioned earlier, the biggest sign that something isn’t quite right with someone’s behavior can be established by how much they love attention. Are you being interrupted every time you speak by someone who wants to make sure that the spotlight gets reverted back to them? Is the focus always on them, no matter the topic? If yes, you’re probably dealing with a fake person.

          6. People Pleaser

          Appreciation feels nice but having everyone like you is even better. While it is completely unrealistic for most people to please everyone all the time, fake people seem to always say yes in pursuit of constant approval.

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          Now, this is a problem for two reasons. Firstly, these people are simply saying yes to things for their own satisfaction. Secondly, they often end up changing their minds or retracting their offer for one reason or another (“I would have loved to, but my grandmother suddenly fell ill.”), leaving you in the lurch for the 100th time this year.

          7. Sarcasm and Cynicism

          Behind the chronic pasted smile, fake people are well known for brewing resentment, jealousy, or anger. This is because, behind the postcard life, they are often unhappy. Sarcasm and cynicism are well known to act as a defense mechanism, sometimes even a diversion—anything so they can remain feeling on top of the world, whether it is through boosting themselves or bringing people down.

          8. Crappy friend

          Fake people are bad friends. They don’t listen to you, your feelings, and whatever news you might have to share. In fact, you might find yourself migrating away from them when you have exciting or bad news to share, knowing that it will always end up one way—their way. In addition, you might find that they’re not available when you truly need them or worse, cancel plans at the last minute.

          It’s not unusual to hear that a fake person talks constantly behind people’s backs. Let’s be honest, if they do it to others, they’re doing it to you too. If your “friend” makes you feel bad constantly, trust me, they’re not achieving their purpose, and they’re simply not a good person to have around.

          The sooner you learn to spot these fake people, the sooner you can meet meaningful individuals again.

          How to Cope With Fake People Moving Forward?

          It is important to remind yourself that you deserve more than what you’re getting. You are worthy, valuable, precious, and just as important as the next person.

          There are many ways to manage fake people. Here are some tips on how to deal with them.

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          1. Boundaries

          Keep your boundaries very clear. As explained in the book Unlock Your Resilience, boundaries are what keep you sane when the world tries to suffocate you. When fake people become emotional vampires, make sure to keep your distances, limit contact, and simply replace them with more valuable interactions.

          2. Don’t Take Their Behavior Personally

          Sadly, they most likely have behaved this way before they knew you and will continue much longer after you have moved on. It isn’t about you. It is about their inner need to meet a void that you are not responsible for. And in all honesty, unless you are a trained professional, you are unlikely to improve it anyway.

          3. Be Upfront and Honest About How You Feel

          If your “friend” has been hurtful or engaged in behaviors you struggle with, let them know—nicely, firmly, however you want, but let them know that they are affecting you. If it works, great. If it doesn’t, you’ll feel better and when you’re ready to move on, you’ll know you tried to reach out. Your conscience is clear.

          4. Ask for Advice

          If you’re unsure about what you’re seeing or feeling, ask for advice. Perhaps a relative, a good friend, or a colleague might have some input as to whether you are overreacting or seeing some genuine concerns.

          Now, don’t confuse asking for advice with gossiping behind the fake person’s back because, in the end, you don’t want to stoop down to their level. However, a little reminder as to how to stay on your own wellness track can never hurt.

          5. Dig Deeper

          Now, this one, I offer with caution. If you are emotionally strong, up to it, guaranteed you won’t get sucked into it, and have the skills to manage, perhaps you could dig into the reasons a fake person is acting the way they do.

          Have they suffered recent trauma? Have they been rejected all their lives? Is their self-esteem so low that they must resort to making themselves feel good in any way they can? Sometimes, having an understanding of a person’s behavior can help in processing it.

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          6. Practice Self-Care!

          Clearly, putting some distance between the fake person and yourself is probably the way to go. However, sometimes, it takes time to get there. In the meantime, make sure to practice self-care, be gentle with yourself, and compensate with lots of positives!

          Self-care can be as simple as taking a hot shower after talking to them or declining an invitation when you’re not feeling up to the challenge.

          Spotting fake people isn’t too hard. They generally glow with wanna-be vibes. However, most often, there are reasons as to why they are like this. Calling their behavior might be the first step. Providing them with support might be the second. But if these don’t work, it’s time to stay away and surround yourself with the positivity that you deserve.

          Final Thoughts

          Remember that life is a rollercoaster. It has good moments, tough moments, and moments you wouldn’t change for the world. So, look around and make sure that you take the time to choose the right people to share it all with.

          We are the average of the five people we spend the most time with, so take a good look around and choose wisely!

          More Tips on Dealing With Fake People

          Featured photo credit: Priscilla Du Preez via unsplash.com

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