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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling


    I won’t even bother asking if you use social media…of course you do. Everyone does, from Facebook to YouTube. If you have an internet connection (which I am assuming you do, if you’re reading this), then you are probably a regular social media user.

    The platform has changed the way we communicate, and with that change has come other shifts in the world of business, non-profits and even personal relationships. There is no denying the impact on society as a global entity that this technology has had.

    As a necessary (but time consuming) part of marketing these days, you might be struggling to keep up with it, however. There is so much to do in a day, especially as a business owner or freelancer, and you might feel overwhelmed. How can you make the process easier and more-focused?

    The answer, as it is with so many other things, is: through planning ahead. But how can you do that through social media, when the aim is communication?

    I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

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    All you need is the right program, and there are plenty to choose from.

    Social Media Scheduling Tips

    Before listing some tools, let’s make sure we know how to schedule updates properly:

    • Try using this social media scheduling template from HubSpot: it works for Twitter, Facebook, LinkedIn and Google Plus. Just fill it in and upload right to HootSuite. Good tip here: While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood).
    • How to create a social media schedule. This article is a good tutorial into getting organized. It breaks down your daily and weekly social media tasks and even outlines some essential tasks for each week day. This one is a perfect guide to getting organized.
    • How to optimize your social media schedule. This one gives most effective days and time of the day to share on each social media network (here’s some more insight into choosing best time for your social media update).

    Best time to schedule

      Best Social Media Scheduling Tools

      Obviously, there are quite a few well-known social media scheduling apps like Hootsuite, Tweetdeck and Seesmic. I’ll list them all in the summary table. So far, here are a few more:

      LaterBro

      Log in using either Twitter or Facebook, then schedule posts for either or both. You can create multiple status updates at different days and times, and then just sit back and relax. It isn’t the best program, but it is easy to use and doesn’t require a sign up. Just keep in mind that it limits your Facebook update to a much higher degree in word count than the actual site does.

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      Timely

      Timely

        Using analytics based entirely around your Twitter account, Timely works by allowing you to schedule a list of updates you would like to see on your profile. Then, it ascertains the highest impact times for the posts, and published them accordingly. This is done through looking at the last 199 tweets on your account to come up with the best time. All of it is done while you relax.

        Buffero

        Twitter users can sign up through their account, and they will be given a secret email address to put in their contact book. From there, you just email the tweets to that account. The site will then create a “buffer” full of your tweet suggestions, and release one three times a day. They have both paid and free accounts. The free plan allows up to fifteen tweets scheduled at a time.

        DoShare

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        DoShare

          One of the rare posters for Google+, this is a handy Chrome extension. It gives you a simple text editor, a draft save option and a scheduler. All from your browser, and in the same place. You can save and schedule as many as you like, and keep an eye on the status of your posts. There is also an autosave on all drafts.

          Buffer

          Available for both browsers and mobile phones, this is an awesome app. You are able to “clip” different links, photos, text, videos or just write status comments easily through the app. Then they collect them all in a buffer and release them for you, at a slow pace to space it out. They are compatible with Facebook, Twitter and LinkedIn.

          There’s an iPhone app as well, so if you use iPhone to Tweet, like and share, be sure to examine this guide on how to use scheduling on iPhone.

          Postcron

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          What makes this an interesting program is the interface. It has been created to look similar to the one that Facebook has always had for their main page. You can easily schedule multiple posts here, in a similar way to LaterBro. This is a good one for the casual user who doesn’t need many features to be getting on with.

          Choose Your Best Scheduling Tool

          Runs on Supported social media networks Best Feature* Drawback*
          Seesmic Desktop Facebook, Twitter, LinkedIn Multiple account support. You can deselect all but one accounts with one click Almost impossible to run on Mac
          Tweetdeck Desktop Facebook, Twitter, LinkedIn Multiple account support. Runs fast No good way to organize accounts (e.g. differentiate Facebook accounts from Twitter accounts), so it may be hard to choose a few from the list
          Hootsuite Online Facebook, Twitter, LinkedIn Multiple account support. Useful features: archiving Twitter hashtag results, analytics, auto-tweeting (through the RSS feed), etc Kind of slow
          LaterBro Online Facebook, Twitter Minimal and easy Somewhat too basic
          Timely Online Twitter Chooses the best “most efficient” time to run your update N/A
          Buffero Online (through email client) Twitter Great app for those who spend lots of time sorting our mail Paid for more than 15 tweets a day
          DoShare Google Chrome Google Plus The only app for Google Plus Limited to Google Chrome
          Buffer Online (Also through the buttons, mobile apps and browser addons) Twitter Collaboration, multiple account support, easier sharing (called “buffering”) N/A
          Postcron Online Facebook PAGE Collaborate with your team members Used to be very useful, but is now somewhat outdated as we can schedule FB page updates using the official tool

          * The “Drawback” and “Best Feature” columns represent only my personal view and experience.

          Scheduling your posts is such a simple way to increase productivity and just give you more time to focus on other things. You can find endless programs to do it, not to mention social media dashboards like TweetDeck or HootSuite. But those above are free, easy to use and helpful, so be sure to check them out!

          (Photo credit: Social Netowrk Maze via Shutterstock)

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          Last Updated on July 3, 2020

          30 Small Habits To Lead A More Peaceful Life

          30 Small Habits To Lead A More Peaceful Life

          In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

          1. Don’t go to every fight you’re invited to

          Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

          2. Focus on your breath

          Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

          3. Get organized and purge old items

          A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

          4. Stop yourself from being judgmental

          Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

          5. Say ‘thank you’ early and often

          Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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          6. Smile more

          Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

          7. Don’t worry about the future

          As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

          8. Eat real food

          The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

          9. Choose being happy over being right

          Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

          10. Keep technology out of the bedroom

          Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

          11. Make use of filtering features on social media

          You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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          12. Get comfortable with silence

          When you picture someone who is the ultimate state of peace, typically they aren’t talking.

          13. Listen to understand, not to respond

          So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

          14. Put your troubles in a bubble

          Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

          15. Speak more slowly

          Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

          16. Don’t procrastinate

          Nothing adds stress to our lives like waiting until the last minute.

          17. Buy a coloring book

          Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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          18. Prioritize yourself

          You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

          19. Forgive others

          Holding a grudge is hurting you exponentially more than anyone else. Let it go.

          20. Check your expectations

          Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

          21. Engage in active play

          Let your inner child come out and have some fun. Jump, dance, play, and pretend!

          22. Stop criticizing yourself

          The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

          23. Focus your energy and attention on what you want

          Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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          24. Assign yourself “complaint free” days.

          Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

          25. Surround yourself with people you truly enjoy being in the company of

          Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

          26. Manage your money

          Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

          27. Stop trying to control everything

          Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

          28. Practice affirmations

          Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

          29. Get up before sunrise

          Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

          30. Be yourself

          Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

          Featured photo credit: man watching sunrise via stokpic.com

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