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The Newbie Guide to Blogging

The Newbie Guide to Blogging
The Newbie’s Guide to Blogging

We live in a blogging world. Whether you’re a business startup, an established business, a freelancer, an intern, a musician, or anyone else, blogging can help you:

  • Make your name or brand visible
  • Connect with others in your business or interest
  • Reach out to the public about issues you’re passionate about
  • Express yourself
  • Update clients or an audience about projects you’re working on
  • Share your knowledge
  • Learn to write better
  • Share your life with people important to you
  • Connect with your fans or customers
  • Make money

When I started blogging in 2000, it was virtually unheard of, and there were almost no tools to make it easier. I literally hand-coded every page of my blog — including monthly archive pages, “older posts” pages, and so on. Needless to say, I wasn’t a very prolific blogger the first couple of years!

Today, just about anyone can get up and running in a few minutes using free services that make adding a post as easy as writing email. Knowing how to get your content out there is no longer a barrier — if you have something to say, saying it is easy.

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Getting Started

There are several services that offer free blogs to anyone who wants one. The most popular services are WordPress.com and Blogger, although a Google search for “free blog” turns up over 145 million sites — surely there’s one that meets whatever crazy needs or desires you have. I prefer WordPress.com, mainly because I’m familiar with the industry-standard WordPress software that’s used on most of the sites I write for. WordPress.com offers built-in spam protection, a selection of really nice themes, a word processor-like text entry system (no coding necessary), nice stats (to see how much attention your site’s getting), and a lot more. (Note: I don’t work for them or anything, I just like them).

To get started:

  1. Sign up for an account at WordPress.com. Your blog will be at username.wordpress.com
  2. Select a template. There are lots of great ones to choose from. Or you can go with the default.
  3. Start posting.

Have a look at the site I whipped up in just under 5 minutes: dwax.wordpress.com.

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On Being a Blogger

OK, now you have a blog. What are you going to do with it?

The stereotype of bloggers is that we post about our cats and what we had for lunch, but the reality is that there’s bloggers out there writing about every conceivable topic. The two sites I just linked to, for example, are incredibly popular sites about feminism (the one with the cats; they post about dogs, too!) and making money online (the one with the food).

Your blog is only limited by your passions — what do you have to say? Think about what purpose you want your blog to serve — do you want a record of your daily life, or maybe a way to keep your friends and family up-to-date while you’re traveling? Or maybe you want a place to promote your writing, music, or artwork and to keep in touch with your fans? Maybe you want a channel to communicate with your customers — and where they can communicate with you? Perhaps you want to share your insights on politics, freelancing, soccer coaching, high school teaching, or fishing with the world?

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There are a few things you should know about writing a blog, though. While there are examples of every conceivable style of writing on blogs across the Web, there are a few qualities which blog writing tends to share:

  • It’s short: Reading on the screen isn’t as enjoyable as reading on paper, so people tend to shy away from really long pieces. 2,000 words is long for a blog post; 1,000 words is a pretty good goal; short pieces of 300 words or so are perfectly acceptable.
  • Paragraphs are shorter: Because you have to scroll a lot when reading on a screen, paragraphs tend to be shorter so a whole thought can fit in a browser window.
  • Important points are highlighted: Online readers tend to skim through pieces, so web writers often put key points in bold type so their readers can easily pick out the crucial stuff.
  • Bulleted lists are common: Bulleted lists are another way that skimmers are accommodated, making all the main points easily available.
  • It contains links to other sites: Blogging tends to take advantage of the ability to link to toher work, either to offer up references (e.g. a link to a definition of a difficult word or concept on Wikipedia) or to continue conversations started elsewhere (e.g. a link to a post on another blog which you’re responding to).
  • It’s conversational in tone: Blog writing tends to be a little more personal than most writing. What readers tend to respond to is the writer’s unique voice, their personality as expressed through their writing. That means you can use “I” and “you”, you can use slang, you can even swear if it fits your site’s purpose.

All of these “rules” are, of course, broken repeatedly.

Keeping it going

There are millions of blogs on the Internet, but only a tiny fraction of them are active. There are a number of reasons why blogs “die” — people run out of things to say, they get busy, or worst of all, they feel like they’re talking to themselves. Here are a few tips to help you keep your blog up and read:

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  • Create a posting schedule: When you start your blog, commit to posting once a week, or once every two weeks, and block out some time in your schedule to do that. Start with a low posting rate — if you find you have enough time to post more, it will be a pleasant surprise for your readers (as opposed to the disappointment of readers used to seeing you post every day when you start posting every two weeks).
  • Brainstorm a hundred post ideas: Sit down with a notebook and write out a hundred (or 50, or 200, or whatever you can — but set the bar high) topics you could write about. Even better, create 100 titles of forthcoming posts. You can even go another step and write quick outlines of how the post might look, When you are stuck for something to write about, pull out your notebook and write one ff your list.
  • Write posts in advance: Build up a backlog of three or four (or more) posts. This gives you a cushion in case you find yourself stuck for a topic down the road, and you can also use the post scheduling feature sevveral blogs have (WordPress.com and Blogger both allow this) to set up posts for the future if you are going to go on vacation or something.
  • Tell people your address: Let people know you have a blog. Put the URL on your business cards, add it to your email signatures, put it in your profile on social networking sites, include it when you post to forums, and so on.
  • Comment on other people’s blogs: Be an active part of the blogging community. People will see your comments and clock the link to find out more about you. Plus, you’ll make friends in your area of interest.
  • Link to other blogs: When other bloggers see you’ve linked to them, they’ll check you out — and may link back to return the favor.
  • Write a guest post: Lots of high-profile blogs will publish guest posts from other bloggers to help them get some attention. Check your favorite blogs and see if they have information about contributing — if you can’t find anything, email the blogger and ask.
  • Write great content: I’ve saved the most important thing for last. Nobody will read your site if you write poorly, or if it’s boring. Nobody will publish your guest posts, and nobody will link to you. You won’t feel motivated to write, because you’ll feel like nobody is reading you, and because you feel unsatisfied with the quality of the work. You don’t have to be Hemingway, but you do have to develop an authentic, engaging voice.

Making small talk

Don’t feel like committing yourself to all that just to express your random thoughts? Try “micro-blogging”, blog-like systems specially designed for short posts on whatever’s on your mind at the moment. The two best known are tumblr and Twitter, both of which allow you to easily post little bits of content — for example, by text messaging a thought, or sending a photo from your mobile phone, or grabbing a video from YouTube.

These services aren’t just for sharing with friends, either. Lots of businesses are starting to recognize the value in having their own Twitter feeds or tumblr blogs, to quickly issue updates and “thoughts of the day” and other stuff intended to put a human face on their company.

Ready, set, blog!

In the time it’s taken you to read this post, you could have set up a blog and published three 300-word posts already. It’s easy, it’s fun, and if you play your cards right, it could make you some money. Not just because you can put ads up or sell products using a blog (though you can do both of those things), but because a blog gives potential employers, clients, and customers a way to find out more about you and to build a relationship with you or your company that’s more human (and humanizing) that the simple exchange of dollars for products. Whatever your line of business, you or your company will be looked up on the Web, and if they don’t find your site, they’ll find other people’s sites about you — or nothing at all. Much better, I think, to take control of your online self, and a blog is an easy and cheap way to get started.

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Last Updated on April 6, 2020

10 Powerful Ways to Influence People Positively

10 Powerful Ways to Influence People Positively

Most discussions on positively influencing others eventually touch on Dale Carnegie’s seminal work, How to Win Friends and Influence People. Written more than 83 years ago, the book touches on a core component of human interaction, building strong relationships. It is no wonder why.

Everything that we do hinges on our ability to connect with others and formulate deep relationships. You cannot sell a house, buy a house, advance in most careers, sell a product, pitch a story, teach a course, etc. without building healthy relationships. Managers get the best results from their teams, not through brute force, but to careful appeals to their sensibilities, occasional withdrawals from the reservoir of respect they’ve built. Using these tactics, they can influence others to excellence, to productivity, and to success.

Carnegie’s book is great. Of course, there are other resources too. Most of us have someone in our lives who positively influences us. The truth is positively influencing people is about centering the humanity of others. Chances are, you know someone who is really good at making others feel like stars. They can get you to do things that the average person cannot. Where the requests of others sound like fingernails on a chalkboard, the request from this special person sounds like music to your ears. You’re delighted to not only listen but also to oblige.

So how to influence people in a positive way? Read on for tips.

1. Be Authentic

To influence people in a positive way, be authentic. Rather than being a carbon copy of someone else’s version of authenticity, uncover what it is that makes you unique.

Discover your unique take on an issue and then live up to and honor that. Once of the reasons social media influencers are so powerful is that they have carved out a niche for themselves or taken a common issue and approached it from a novel or uncommon way. People instinctually appreciate people whose public persona matches their private values.

Contradictions bother us because we crave stability. When someone professes to be one way, but lives contrary to that profession, it signals that they are confused or untrustworthy and thereby, inauthentic. Neither of these combinations bode well for positively influencing others.

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2. Listen

Growing up, my father would tell me to listen to what others said. He told me if I listened carefully, I would know all I needed to know about a person’s character, desires and needs.

To positively influence others, you must listen to what is spoken and what is left unsaid. Therein lies the explanation for what people need in order to feel validated, supported and seen. If a person feels they are invisible, and unseen by their superiors, they are less likely to be positively influenced by that person.

Listening meets a person’s primary need of validation and acceptance.

Take a look at this guide on how to be a better listener: How to Practice Active Listening (A Step-By-Step Guide)

3. Become an Expert

Most people are predisposed to listen to, if not respect, authority. If you want to positively influence others, become an authority in the area in which you seek to lead others. Research and read everything you can about the given topic, and then look for opportunities to put your education into practice.

You can argue over opinions. You cannot argue, or it is unwise to argue, over facts and experts come with facts.

4. Lead with Story

From years of working in the public relations space, I know that personal narratives, testimonials and impact stories are incredibly powerful. But I never cease to be amazed with how effective a well-timed and told story can be.

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If you want to influence people, learn to tell stories. Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. To learn more about how to tell powerful stories, and the ethics of storytelling, take a look at this article: How To Tell An Interesting Story In 4 Simple Steps

5. Lead by Example

It is incredibly inspiring to watch passionate, talented people at work or play. One of the reasons a person who is not an athlete can be in awe of athletic prowess is because human nature appreciates the extraordinary. When we watch the Olympics, Olympic trials, gymnastic competitions, ice skating, and other competitive sports, we can recognize the effort of people who day in and day out give their all. C

ase in point: Simone Biles. The gymnast extraordinaire won her 6TH all-around title at the U.S. Gymnastics Championships after doing a triple double. She was the first woman to do so. Watching her gave me chills. Even non-gymnasts and non-competitive athletes can appreciate the talent required to pull off such a remarkable feat.

We celebrate remarkable accomplishments and believe that their example is proof that we too can accomplish something great, even if it isn’t qualifying for the Olympics. To influence people in a positive way, we must lead by example, lead with intention and execute with excellence.

6. Catch People Doing Good

A powerful way to influence people in a positive way is to catch people doing good. Instead of looking for problems, look for successes. Look for often overlooked, but critically important things that your peers, subordinates and managers do that make the work more effective and more enjoyable.

Once you catch people doing good, name and notice their contributions.

7. Be Effusive with Praise

It did not take me long to notice a remarkable trait of a former boss. He not only began and ended meetings with praise, but he peppered praise throughout the entire meeting. He found a way to celebrate the unique attributes and skills of his team members. He was able to quickly and accurately assess what people were doing well and then let them and their colleagues know.

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Meetings were not just an occasion to go through a “To Do” list, they were opportunities to celebrate accomplishments, no matter how small they are.

8. Be Kind Rather Than Right

I am going to level with you; this one is tough. It is easy to get caught up in a cycle of proving oneself. For people who lack confidence, or people who prioritize the opinions of others, being right is important. The validation that comes with being perceived as “right” feeds one’s ego. But in the quest to be “right,” we can hurt other people. Once we’ve hurt someone by being unkind, it is much harder to get them to listen to what we’re trying to influence them to do.

The antidote to influencing others via bullying is to prioritize kindness above rightness. You can be kind and still stand firm in your position. For instance, many people think that they need others to validate their experience. If a person does not see the situation you experienced in the way you see it, you get upset. But your experience is your experience.

If you and your friends go out to eat and you get food poisoning, you do not need your friends to agree that the food served at the restaurant was problematic for you. Your own experience of getting food poisoning is all the validation you need. Therefore, taking time to be right is essentially wasted and, if you were unkind in seeking validation for your food-poison experience, now you’ve really lost points.

9. Understand a Person’s Logical, Emotional and Cooperative Needs

The Center for Creative Leadership has argued that the best way to influence others is to appeal to their logical, emotional and cooperative needs. Their logical need is their rational and educational need. Their emotional need is the information that touches them in a deeply personal manner. The cooperative need is understanding the level of cooperation various individuals need and then appropriately offering it.

The trick with this system is to understand that different people need different things. For some people, a strong emotional appeal will outweigh logical explanations. For others, having an opportunity to collaborate will override emotional connection.

If you know your audience, you will know what they need in order to be positively influenced. If you have limited information about the people whom you are attempting to influence, you will be ineffective.

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10. Understand Your Lane

If you want to positively influence others, operate from your sphere of influence. Operate from your place of expertise. Leave everything else to others. Gone are the days when being a jack of all trades is celebrated.

Most people appreciate brands that understand their target audience and then deliver on what that audience wants. When you focus on what you are uniquely gifted and qualified to do, and then offer that gift to the people who need it, you are likely more effective. This effectiveness is attractive.

You cannot positively influence others if you are more preoccupied by what others do well versus what you do well.

Final Thoughts

Influencing people is about centering your humanity. If you want to influence others positively, focus on the way you communicate and improve the relationship with yourself first.

It’s hard to influence others if you’re still trying to figure out how to communicate with yourself.

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Featured photo credit: Wonderlane via unsplash.com

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