Advertising
Advertising

The Business Card Game

The Business Card Game

First of all, if you’re going to attend an event, have business cards that give people a way to contact you. If you’re not going as a representative of your current day job, make your own cards, and put your own sites and links and contact information on them. But then what? Or maybe you’re still stuck on “why?” questions. Let’s talk it over.

  • Cards are Good Conversation Starters– If your card isn’t plain white or doesn’t look like you used a built in MS Word template, people will often look at your card the way one looks at a four-year-old’s rendition of a fire truck. “Ohhh, this is gooood.” They nod as they say this. People want to acknowledge you and what your card says you do. It’s almost a ritual thing.
  • Cards are Reminders– When you get back from the conference, you’ll fish in your pocket and take that new stack of cards out. You now have X number of new contacts that either seemed interesting, cared about what you were doing, or were looking to use your product, service, brains, whatever.

USE THE CARDS

Advertising

Let’s talk for a minute. Once you get back from a conference, kiss your significant other. Thank him or her for giving you this opportunity to explore your passion or your vocation or whatever it is that pays the bills. Kiss the kids, pet the gerbil, whatever. And then, march over to your computer and compose some email.

Send “Nice Seeing You at BarCamp Boston” emails to people, with clear subject lines, and then inside, start with telling them who you are again (you ALL met lots of people, right?), what you had to talk about then — and here, include something personal that you learned during the event. Did he mention his four year old daughter? Ask if she was still awake when he got home.

Advertising

Finish this email with whatever “call to action” you’re hoping for. Even if that’s, “I hope we can talk more in the future about Spaceship construction,” make sure you’ve got some snip in there that gets them wanting to hit reply, and wanting to continue the relationship.

  • File the Cards– My current method of filing cards from events is that I gather them all in a binder clip and then toss them in a drawer. But here are a few ideas/hacks to consider: what if you ‘ranked’ the cards in order of people you most want to follow up with, all the way down to people you took a card from because it was polite to do so? Wouldn’t that help you remember what mattered, and with whom you should definitely follow up?

    Second, write on the backs of them a reminder or two about what you talked about. You remember NOW, but will you in seven months? How will you remember after the third conference in a row? Put something on the card to remind yourself what went down.

  • What about Scanning?– Fine by me, but unless the scan does OCR and gives me instant contact list addings, I don’t feel like doing the work. Neither do I like using those pages for planners that let you neatly align the cards. I never USE cards that way. I tend to shuffle through them because that’s what I like. I like the feel of shuffling cards that reflect people who are interesting, helpful, customers, etc.
  • Why the Binder Clip Method?– I like the binder clip because it gives instant CONTEXT to the cards. It’s all the people I met at BarCamp Boston, and not all the people who are DBAs. Why? My personal organizational take is that I’ll need some context to remember which DBA it was that knew something about MySQL to Oracle porting. Oh yeah, I met her at Podcast Academy. Right?
  • Revisit Cards– Set a reminder for a month or two after an event to review the cards you collected at the event. This will give you a chance to rekindle anything worth moving forward on that you didn’t/couldn’t finish the first time you sent mail.

    If you’re going to bother attending shows, please realize the meta purposes for being there. You have a few missions all snuck into one event:

    1.) Learn new things.
    2.) Meet new people.
    3.) Make connections.
    4.) Develop business or other types of partnerships.
    5.) Make friends.

    Cards can help with a few of those, if only as props and a way to move conversations forward. The cards end up serving as a micro billboard for what you did, why you attended, and who you met. And they may just be a great start to a new story of your life.

    –Chris Brogan collected and and sent email to dozens of new business cards today. He gave everyone a bright cosmic orange card back that pointed people to GrasshopperFactory.com.

  • More by this author

    7 Uses for a Virtual Machine When Emailing Think Press Release Mail, BrainDump, Mail, Do Stretch Goals Matter You Had me at Insane

    Trending in Communication

    1 10 Strategies to Keep Moving Forward When You’re Feeling Extra Stuck 2 7 Reasons Why You Should Find a Life Coach to Reach Your Full Potential 3 Are You Too Lazy or Just Haven’t Found Your Passion Yet? 4 8 Powerful Reasons to Love Your Enemies 5 7 Steps to Start Living Your Dream Life Right Now

    Read Next

    Advertising
    Advertising

    Last Updated on November 5, 2018

    8 Powerful Reasons to Love Your Enemies

    8 Powerful Reasons to Love Your Enemies

    We’ve all got our enemies; people who take pleasure in causing us pain and misery. Sometimes, the development of an enemy is due to certain differences in your characters and events have led to that. Other times, some people end up hating you for apparently no reason at all.

    Regardless of how you got this enemy, as opposed to the paradigm of fighting fire with fire, consider the following reasons and see why you should actually appreciate your enemies. This article will show you not only how to not be bothered by your enemies, but how to actually foster love for them.

    Read on to learn the secret.

    1. It’s a practical lesson in anger management

    To be honest, your enemies are the best people to help you understand your sense of anger management. When it might be true that your enemies have a way of bringing out the worst in you as regards anger, it is also true that they can help you in your quest to have that anger managed. You can’t get truly angry at someone you love and it is only in that time when you get truly annoyed that you learn how to manage it.

    Advertising

    Anger management is more effective when it is in practice and not in theory

    Your enemies are like the therapists who you need, but actually don’t want. Inasmuch as you might want to hate them, they provide you an opportunity to control the anger impulse that you have.

    2. It’s an opportunity for healthy competition

    You might not know it, but your enemies make for great rivals as they help harness the competitor in you (sometimes, you might not even know or bee conversant with this competitive side until you come across an adversary). You get the right motivation to compete and this can go a long way to spur you to victory.

    However, while doing so, it is also essential that you remember not to become a worse version of yourself while competing. Working against an adversary is tricky, and you need to ensure that you don’t cause harm to yourself or your morals in the process. Healthy competition is all you need to get out of this.

    Advertising

    3. Their negative comments can help you make a breakthrough

    It is true that your enemies never really have much good to say about you. However, in as much as they might be talking out of a place of hate, there might be some truth to what they’re saying.

    To wit, whenever you hear something mean or nasty from an enemy, you might want to take a step back and evaluate yourself. There is a chance that what this enemy is saying is true and coming to face that fact is a major step in helping you to become a better person overall. This is another testament to the fact that enemies can be therapists in their own way.

    4. Enemies can also be powerful allies

    Loving your enemies can also mean making an effort to interact and make peace with them. In the end, if you are able to establish some common ground and patch things up, you’ll have succeeded in making another friend. And who doesn’t need friends?

    This can also help you in working with people in the long run. You get to hone your inter-personal skills, and that can be a big plus to your ledger.

    Advertising

    5. It gives you the ability to realize positivity

    In a multitude of negativity, a speck of positivity always seems to find its way through.

    Sometimes, a knowledge of the fact that you have enemies will also help you to focus on the many positives and good things that are in your life. A lot of times, we neglect what really matters in life. This can be due to being overly concerned with the enemies we have.

    However, it is also possible for this acknowledgement to spur you to take a step back and appreciate the goo things (and people who surround you).

    6. There might just be a misunderstanding

    Sometimes, the reason why you have an enemy might be something very innocuous. You might not have known the cause of this fractured relationship and your enemy will help complete the picture.

    Advertising

    Simply approaching them will help you to understand the reason for the fracture. This, in turn, can help you to work towards healing your relationship moving forward. Misunderstandings happen, and you need to be able to work around them.

    7. You learn to appreciate love as well

    A constant reminder of the fact that there are enemies will also help you not to take those who love you for granted. Love and hate are two opposing emotions and it is possible for one to momentarily overshadow the other.

    However, while you’ll always have enemies, there will also always be people who love you. These people need to be appreciated for what they do for you. Never let the hate projected to you from your enemies take the place of that.

    8. Do you really need the hate?

    The truth is that enemies bring only toxic emotions and generate bad reactions from you. If you’re truly to live a prosperous life, you can’t really be carrying all this baggage around.

    Hate is bad and you should try all you can to get rid of it. It is a well-known fact that nobody can get really far in life while carrying a lot of emotional baggage. Well, hate is the biggest form of emotional baggage there is.

    Featured photo credit: rawpixel via unsplash.com

    Read Next