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The Business Card Game

The Business Card Game

First of all, if you’re going to attend an event, have business cards that give people a way to contact you. If you’re not going as a representative of your current day job, make your own cards, and put your own sites and links and contact information on them. But then what? Or maybe you’re still stuck on “why?” questions. Let’s talk it over.

  • Cards are Good Conversation Starters– If your card isn’t plain white or doesn’t look like you used a built in MS Word template, people will often look at your card the way one looks at a four-year-old’s rendition of a fire truck. “Ohhh, this is gooood.” They nod as they say this. People want to acknowledge you and what your card says you do. It’s almost a ritual thing.
  • Cards are Reminders– When you get back from the conference, you’ll fish in your pocket and take that new stack of cards out. You now have X number of new contacts that either seemed interesting, cared about what you were doing, or were looking to use your product, service, brains, whatever.

USE THE CARDS

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Let’s talk for a minute. Once you get back from a conference, kiss your significant other. Thank him or her for giving you this opportunity to explore your passion or your vocation or whatever it is that pays the bills. Kiss the kids, pet the gerbil, whatever. And then, march over to your computer and compose some email.

Send “Nice Seeing You at BarCamp Boston” emails to people, with clear subject lines, and then inside, start with telling them who you are again (you ALL met lots of people, right?), what you had to talk about then — and here, include something personal that you learned during the event. Did he mention his four year old daughter? Ask if she was still awake when he got home.

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Finish this email with whatever “call to action” you’re hoping for. Even if that’s, “I hope we can talk more in the future about Spaceship construction,” make sure you’ve got some snip in there that gets them wanting to hit reply, and wanting to continue the relationship.

  • File the Cards– My current method of filing cards from events is that I gather them all in a binder clip and then toss them in a drawer. But here are a few ideas/hacks to consider: what if you ‘ranked’ the cards in order of people you most want to follow up with, all the way down to people you took a card from because it was polite to do so? Wouldn’t that help you remember what mattered, and with whom you should definitely follow up?

    Second, write on the backs of them a reminder or two about what you talked about. You remember NOW, but will you in seven months? How will you remember after the third conference in a row? Put something on the card to remind yourself what went down.

  • What about Scanning?– Fine by me, but unless the scan does OCR and gives me instant contact list addings, I don’t feel like doing the work. Neither do I like using those pages for planners that let you neatly align the cards. I never USE cards that way. I tend to shuffle through them because that’s what I like. I like the feel of shuffling cards that reflect people who are interesting, helpful, customers, etc.
  • Why the Binder Clip Method?– I like the binder clip because it gives instant CONTEXT to the cards. It’s all the people I met at BarCamp Boston, and not all the people who are DBAs. Why? My personal organizational take is that I’ll need some context to remember which DBA it was that knew something about MySQL to Oracle porting. Oh yeah, I met her at Podcast Academy. Right?
  • Revisit Cards– Set a reminder for a month or two after an event to review the cards you collected at the event. This will give you a chance to rekindle anything worth moving forward on that you didn’t/couldn’t finish the first time you sent mail.

    If you’re going to bother attending shows, please realize the meta purposes for being there. You have a few missions all snuck into one event:

    1.) Learn new things.
    2.) Meet new people.
    3.) Make connections.
    4.) Develop business or other types of partnerships.
    5.) Make friends.

    Cards can help with a few of those, if only as props and a way to move conversations forward. The cards end up serving as a micro billboard for what you did, why you attended, and who you met. And they may just be a great start to a new story of your life.

    –Chris Brogan collected and and sent email to dozens of new business cards today. He gave everyone a bright cosmic orange card back that pointed people to GrasshopperFactory.com.

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    Last Updated on January 21, 2020

    How to Motivate People Around You and Inspire Them

    How to Motivate People Around You and Inspire Them

    If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

    Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

    So, how to motivate people? Here are 7 ways to motivate others even you can do.

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    1. Listen

    Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

    2. Ask Open-Ended Questions

    Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

    “Why do you want to do that?”

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    “What makes you so excited about it?”

    “How long has that been your dream?”

    You need this information the help you with the following steps.

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    3. Encourage

    This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

    4. Ask About What the First Step Will Be

    After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

    5. Dream

    This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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    6. Ask How You Can Help

    Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

    7. Follow Up

    Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

    Final Thoughts

    By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

    Oh, and you’ll become a motivational super hero. Time to get a cape!

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    Featured photo credit: Thought Catalog via unsplash.com

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