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Ten Great Ways to Promote your Book

Ten Great Ways to Promote your Book

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    So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However, there are a number of things that the author can do that will really help so make the move from writing to marketing and take these actions:

    1. Send review copies to all the journals and magazines that review books in your genre. This is something that most publishers do for you but there is no harm in sharing lists and helping out. If you have self-published you will certainly have to focus on this. Don’t forget the many online sites that review books.

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    2. Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores. Amazon is highly influential and the reviews matter so encourage anyone who says they enjoyed your book to place a review.

    3. Offer yourself for interview on radio stations. Most radio stations are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. You need a publicity letter which says something interesting or controversial about the book and off you go. If you have the budget you can use a professional PR company to target radio and TV programs.

    4. Create a web page for the book. Ideally you should have a separate website with an address that features the book title. Now you can exchange links and drive traffic to the site with comments, blogs, quotes and extracts. Be sure to show people how they can buy the book. Encourage user feedback, comments and reviews.

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    5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore.

    6. Use material from the book in your blog. Start a blog and quote from the book. Lift sections and acknowledge the book as the source. Build a community of interest around the topics in the book.

    7. Review other books in this field. Become a reviewer on Amazon. Use your own name accompanied by ‘author of the book……’. Review other books and when people read your reviews some will click through to your book.

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    8. Start an email newsletter. Encourage people to subscribe on the website and then send out an occasional newsletter with interesting new material in this book’s field. But you cannot just plug your book – you have to add value with new information and comment.

    9. Give away copies to the right people. Use the book as your calling card. Give copies to potential and existing clients. Encourage them to read it and pass it on.

    10. Offer books as prizes. Local radio shows, magazines or societies will often be interested in running competitions and will give you valuable publicity if you give them a few books to give away as prizes.

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    Some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. Finally, you could consider using the book as a platform for launching your speaking career. You will need a different set of skills to succeed here but the book can make an excellent starting point and every talk will help sell more books.

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    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

    Trending in Communication

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    Last Updated on October 17, 2019

    How to Spend More Quality Time with Your Partner

    How to Spend More Quality Time with Your Partner

    You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

    But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

    Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

    What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

    Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

    So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

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    1. Recognize the Signs

    If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

    Some telltale signs include:

    • You’re always on your phones.
    • You value friendships or hobbies over quality time with your spouse.
    • You aren’t together during important events.
    • You are arguing more often or lack connection.
    • You don’t make plans or date nights.
    • You’re not happy.

    If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

    2. Try New Things Together

    Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

    Instead of viewing these as solo hobbies and interests, why not involve your partner?

    Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

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    Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

    3. Schedule in Tech-Free Time

    Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

    Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

    Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

    4. Hit the Gym as a Couple

    One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

    Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

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    5. Cook Meals Together

    Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

    One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

    Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

    If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

    6. Have a Regular Date Night

    Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

    The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

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    Some great ideas for what to do on your date night include:

    • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
    • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
    • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
    • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
    • Dinner and a movie – A classic!
    • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
    • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

    Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

    Final Thoughts

    The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

    • Improves emotional and physical intimacy
    • Lowers divorce rates
    • Improves communication
    • Reduces marital boredom
    • Bonds couples closer
    • Improves friendship
    • Boosts health
    • Reduces stress

    These are all excellent reasons to start making date night a regular part of your week.

    It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

    These relationship tips will bring great benefits to your marriage.

    Featured photo credit: Allen Taylor via unsplash.com

    Reference

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