Advertising
Advertising

Ten Great Ways to Promote your Book

Ten Great Ways to Promote your Book

20090409-spotlight-book

    So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However, there are a number of things that the author can do that will really help so make the move from writing to marketing and take these actions:

    1. Send review copies to all the journals and magazines that review books in your genre. This is something that most publishers do for you but there is no harm in sharing lists and helping out. If you have self-published you will certainly have to focus on this. Don’t forget the many online sites that review books.

    Advertising

    2. Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores. Amazon is highly influential and the reviews matter so encourage anyone who says they enjoyed your book to place a review.

    3. Offer yourself for interview on radio stations. Most radio stations are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. You need a publicity letter which says something interesting or controversial about the book and off you go. If you have the budget you can use a professional PR company to target radio and TV programs.

    4. Create a web page for the book. Ideally you should have a separate website with an address that features the book title. Now you can exchange links and drive traffic to the site with comments, blogs, quotes and extracts. Be sure to show people how they can buy the book. Encourage user feedback, comments and reviews.

    Advertising

    5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore.

    6. Use material from the book in your blog. Start a blog and quote from the book. Lift sections and acknowledge the book as the source. Build a community of interest around the topics in the book.

    7. Review other books in this field. Become a reviewer on Amazon. Use your own name accompanied by ‘author of the book……’. Review other books and when people read your reviews some will click through to your book.

    Advertising

    8. Start an email newsletter. Encourage people to subscribe on the website and then send out an occasional newsletter with interesting new material in this book’s field. But you cannot just plug your book – you have to add value with new information and comment.

    9. Give away copies to the right people. Use the book as your calling card. Give copies to potential and existing clients. Encourage them to read it and pass it on.

    10. Offer books as prizes. Local radio shows, magazines or societies will often be interested in running competitions and will give you valuable publicity if you give them a few books to give away as prizes.

    Advertising

    Some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. Finally, you could consider using the book as a platform for launching your speaking career. You will need a different set of skills to succeed here but the book can make an excellent starting point and every talk will help sell more books.

    More by this author

    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

    Trending in Communication

    1 How to Be Patient and Take Charge of Your Life 2 What Is Self-Actualization? 13 Traits of Self-Actualized People 3 5 Smart Reasons to Start Journal Writing Today 4 5 Warning Signs That You’re a People Pleaser 5 How to Think Positive Thoughts When Feeling Negative

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on December 10, 2019

    5 Smart Reasons to Start Journal Writing Today

    5 Smart Reasons to Start Journal Writing Today

    Here’s the truth: your effectiveness at life is not what it could be. You’re missing out.

    Each day passes by and you have nothing to prove that it even happened. Did you achieve something? Go on a date? Have an emotional breakthrough? Who knows?

    But what you do know is that you don’t want to make the same mistakes that you’ve made in the past.

    Our lives are full of hidden gems of knowledge and insight, and the most recent events in our lives contain the most useful gems of all. Do you know why? It’s simple, those hidden lessons are the most up to date, meaning they have the largest impact on what we’re doing right now.

    But the question is, how do you get those lessons? There’s a simple way to do it, and it doesn’t involve time machines:

    Journal writing.

    Advertising

    Improved mental clarity, the ability to see our lives in the big picture, as well as serving as a piece of evidence cataloguing every success we’ve ever had; we are provided all of the above and more by doing some journal writing.

    Journal writing is a useful and flexible tool to help shed light on achieving your goals.

    Here’s 5 smart reasons why you should do journal writing:

    1. Journals Help You Have a Better Connection with Your Values, Emotions, and Goals

    By journaling about what you believe in, why you believe it, how you feel, and what your goals are, you understand your relationships with these things better. This is because you must sort through the mental clutter and provide details on why you do what you do and feel what you feel.

    Consider this:

    Perhaps you’ve spent the last year or so working at a job you don’t like. It would be easy to just suck it up and keep working with your head down, going on as if it’s supposed to be normal to not like your job. Nobody else is complaining, so why should you, right?

    Advertising

    But a little journal writing will set things straight for you. You don’t like your job. You feel like it’s robbing you of happiness and satisfaction, and you don’t see yourself better there in the future.

    The other workers? Maybe they don’t know, maybe they don’t care. But you do, you know and care enough to do something about it. And you’re capable of fixing this problem because your journal writing allows you to finally be honest with yourself about it.

    2. Journals Improve Mental Clarity and Help Improve Your Focus

    If there’s one thing journal writing is good for, it’s clearing the mental clutter.

    How does it work? Simply, whenever you have a problem and write about it in a journal, you transfer the problem from your head to the paper. This empties the mind, allowing allocation of precious resources to problem-solving rather than problem-storing.

    Let’s say you’ve been juggling several tasks at work. You’ve got data entry, testing, e-mails, problems with the boss, and so on—enough to overwhelm you—but as you start journal writing, things become clearer and easier to understand: Data entry can actually wait till Thursday; Bill kindly offered earlier to do my testing; For e-mails, I can check them now; the boss is just upset because Becky called in sick, etc.

    You become better able to focus and reason your tasks out, and this is an indispensable and useful skill to have.

    Advertising

    3. Journals Improve Insight and Understanding

    As a positive consequence of improving your mental clarity, you become more open to insights you may have missed before. As you write your notes out, you’re essentially having a dialogue with yourself. This draws out insights that you would have missed otherwise; it’s almost as if two people are working together to better understand each other. This kind of insight is only available to the person who has taken the time to connect with and understand themselves in the form of writing.

    Once you’ve gotten a few entries written down, new insights can be gleaned from reading over them. What themes do you see in your life? Do you keep switching goals halfway through? Are you constantly dating the same type of people who aren’t good for you? Have you slowly but surely pushed people out of your life for fear of being hurt?

    All of these questions can be answered by simply self-reflecting, but you can only discover the answers if you’ve captured them in writing. These questions are going to be tough to answer without a journal of your actions and experiences.

    4. Journals Track Your Overall Development

    Life happens, and it can happen fast. Sometimes we don’t take the time to stop and look around at what’s happening to us at each moment. We don’t get to see the step-by-step progress that we’re making in our own lives. So what happens? One day it’s the future, and you have no idea how you’ve gotten there.

    Journal writing allows you to see how you’ve changed over time, so you can see where you did things right, and you can see where you took a misstep and fell.

    The great thing about journals is that you’ll know what that misstep was, and you can make sure it doesn’t happen again—all because you made sure to log it, allowing yourself to learn from your mistakes.

    Advertising

    5. Journals Facilitate Personal Growth

    The best thing about journal writing is that no matter what you end up writing about, it’s hard to not grow from it. You can’t just look at a past entry in which you acted shamefully and say “that was dumb, anyway!” No, we say “I will never make a dumb choice like that again!”

    It’s impossible not to grow when it comes to journal writing. That’s what makes journal writing such a powerful tool, whether it’s about achieving goals, becoming a better person, or just general personal-development. No matter what you use it for, you’ll eventually see yourself growing as a person.

    Kickstart Journaling

    How can journaling best be of use to you? To vent your emotions? To help achieve your goals? To help clear your mind? What do you think makes journaling such a useful life skill?

    Know the answer? Then it’s about time you reap the benefits of journal writing and start putting pen to paper.

    Here’s what you can do to start journaling:

    Featured photo credit: Jealous Weekends via unsplash.com

    Read Next