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Ten Great Ways to Promote your Book

Ten Great Ways to Promote your Book

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    So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However, there are a number of things that the author can do that will really help so make the move from writing to marketing and take these actions:

    1. Send review copies to all the journals and magazines that review books in your genre. This is something that most publishers do for you but there is no harm in sharing lists and helping out. If you have self-published you will certainly have to focus on this. Don’t forget the many online sites that review books.

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    2. Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores. Amazon is highly influential and the reviews matter so encourage anyone who says they enjoyed your book to place a review.

    3. Offer yourself for interview on radio stations. Most radio stations are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. You need a publicity letter which says something interesting or controversial about the book and off you go. If you have the budget you can use a professional PR company to target radio and TV programs.

    4. Create a web page for the book. Ideally you should have a separate website with an address that features the book title. Now you can exchange links and drive traffic to the site with comments, blogs, quotes and extracts. Be sure to show people how they can buy the book. Encourage user feedback, comments and reviews.

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    5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore.

    6. Use material from the book in your blog. Start a blog and quote from the book. Lift sections and acknowledge the book as the source. Build a community of interest around the topics in the book.

    7. Review other books in this field. Become a reviewer on Amazon. Use your own name accompanied by ‘author of the book……’. Review other books and when people read your reviews some will click through to your book.

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    8. Start an email newsletter. Encourage people to subscribe on the website and then send out an occasional newsletter with interesting new material in this book’s field. But you cannot just plug your book – you have to add value with new information and comment.

    9. Give away copies to the right people. Use the book as your calling card. Give copies to potential and existing clients. Encourage them to read it and pass it on.

    10. Offer books as prizes. Local radio shows, magazines or societies will often be interested in running competitions and will give you valuable publicity if you give them a few books to give away as prizes.

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    Some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. Finally, you could consider using the book as a platform for launching your speaking career. You will need a different set of skills to succeed here but the book can make an excellent starting point and every talk will help sell more books.

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    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    How to Get Rich: 11 Bold Moves That Guarantee Wealth How to win Arguments – Dos, Don’ts and Sneaky Tactics How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

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    Last Updated on September 17, 2018

    7 Signs of an Unhappy Relationship That Makes You Feel Stuck

    7 Signs of an Unhappy Relationship That Makes You Feel Stuck

    Relationships are complicated and when you’re unhappy, it can be difficult to tell what’s causing it and what needs to change.

    Sometimes it’s as easy as opening up to your partner about your problems, while other times it may be necessary to switch partners or roll solo to get your mind straight.

    When you’re in the thick of things, it can be difficult to tell if you’re unhappy in your relationship or just unhappy in general (in which case, a relationship may be just the cure you need).

    Here’re signs of an unhappy relationship that is possibly making you feel stuck:

    1. You’re depressed about your home life.

    No matter what you do in life, you’re going to have good and bad days. Your relationship is no different.

    However, no matter what you’re going through at home, you have to feel comfortable in your own home.

    If you constantly dread going home because your significant other is there, there’s a problem. Maybe it’s something you already know about, everyone has an argument or just needs some alone time.

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    When that yearning to be alone becomes an insatiable obsession over the course of months and years, it’s time to realize you’re not the exception to the rule.

    You’re unhappy in your relationship, and you need to take a look in the mirror and do whatever it takes to make yourself smile.

    2. You aren’t comfortable being yourself.

    Remember all those things you discovered about yourself when you first got together? The way your partner made you feel when you met that made you fall in love with him or her in the first place.

    If they don’t make you feel that way anymore, it’s not the end of the world. If your partner makes you uncomfortable about being you, then her or she is only dragging you down. It’s up to you to decide how to handle that.

    You need to be comfortable with who you are. This means being comfortable in your skin and with the way you walk, talk, look, breath, move, and all the other things that make you uniquely you.

    If the person who supposedly loves you doesn’t make you feel good about yourself, know that you can do better. They’re not even one in a billion.

    3. You can’t stop snooping.

    Mutual trust is necessary in any relationship. The only way to get that trust is with respect.

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    I can find you anywhere online, no matter how private and secure you think you are. The odds of you having a password I can’t crack are slim. If we’ve met in person, I could install a remote key logger on your device without even touching it.

    Finding your information online hardly takes a clandestine organization. Any idiot with a Wi-Fi-enabled device can cyberstalk you. I’m just the only idiot in the village admitting it.

    So now that we know everyone snoops, it’s time to address your personal habits. Governments snoop because they don’t trust us. If you’re snooping on your partner, it’s because you don’t trust them.

    It’s ok to have doubts, and it’s perfectly normal to look into anything that looks weird, but keep in mind that data collection is only half of an investigation.

    If you find yourself constantly snooping and questioning everything, clearly there’s a trust issue and the relationship likely needs to end.

    4. You’re afraid of commitment.

    If you’ve been dating longer than a year and you aren’t engaged, it’s never going to happen.

    Commitment is important. People will come up with a million ways to describe why they can’t be committed.

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    No matter who you are if you like it, you need to put a ring on it. Find an engagement ring, stick a gemstone in it and marry the person. If you’re not legally able to get married or you don’t believe in it for one reason or another, have a child (or adopt one, however you’re able to) or treat your partner’s family like your own. It’s a huge financial and mental commitment.

    If you’re not ready for one or the other after some time, don’t waste anymore of your precious life on the relationship.

    Your relationship should be something that propels you forward. If it’s not going anywhere, make it an open relationship and call it what it is—dating multiple people.

    5. You imagine a happier life without your partner.

    If all you’re doing is imagining a happier life without your partner, it’s a sign that you’re in the wrong relationship. You’re unhappy and you need to get out.

    Your partner should be included in your dreams. There’s nothing wrong with wanting a future with someone.

    Try to remember what you dreamed of before you got your heart broken by the realities of life, love and the pursuit of human success.

    Remember when you would crush on that cute kid in class? You would secretly imagine marrying him or her and going on an adventure—that’s the way life should be.

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    If you’re not at least imagining adventures together, then why are you in that relationship?

    6. You resent, rather than love your partner.

    When a relationship starts to crumble, you begin to resent your partner for all the things you once loved about him or her.

    When you’ve reached this point, your partner has reached at least No. 2 on this list. From your partner’s perspective, your unhappiness with them is picked up as bashing them for being who they are.

    If you’re both unhappy in the relationship, it’s better if it ends as quickly and painlessly as possible.

    7. You chase past feelings.

    It’s okay to reminisce about the past, but if all you do is wish things were like they used to be, it’s a sign you’re not on the right path.

    You’re unhappy and, at the very least, you need to have an open dialogue about it. This isn’t necessarily a sign that the relationship should end, but it definitely needs a spark.

    When you talk to your partner candidly about what it is you’re looking for, you never know how they’ll react. The risk alone is worth it, good or bad.

    Final thoughts

    If you’re feeling stuck in your current relationship, it’s time to reflect about it with your partner. Don’t ignore these signs of an unhappy relationship as they will slowly go worse and harm both you and your partner in long-term.

    Featured photo credit: josh peterson via unsplash.com

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