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Tell Stories

Tell Stories

    We live in a world with information overload. Data, facts, statistics and definitive answers to specific questions are immediately available from search engines on the internet. But people want more than facts.  They want understanding.  They want meaning. They want context.  They want stories.

    Children ask their parents to tell them stories because they like to fit the pieces of the story into a context they can understand. It is the same with adults. Audiences at conferences do not want to be bombarded with data and figures. They want stories with emotional impact that hold their interest and convey meaning.

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    Telling a story is a powerful way to get your message across. One of the reasons that Christianity took hold is that Jesus conveyed his message not in sermons or theological discourses but in parables – he told stories that people could easily understand and repeat to others. Stories involve people, emotions, feelings, consequences and outcomes. They hold our interest because we want to find out what happens to the people in the stories.

    When you want to communicate an important point then tell a tale.  Compare these two approaches that a bank might use to let entrepreneurs know about business loans.

    A. Last year we made over 15,000 loans to small businesses with a total funding in excess of $1200 million. On average we arranged the loans within 27 days of initial enquiry and we have streamlined our applications with on-line systems that speed processing. We have over 250 trained account managers to optimize customer service. In surveys of small business owners we are consistently rated one of the top four banks to deal with.

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      B. Last year we made over 15,000 loans to small businesses. One was to Gerry Martinez who runs his own office fitting company. He is the 35 year old son of Spanish immigrants and he had built his business to a level where he employs 20 people – including many of his relatives. He secured a major contract worth over $500,000 to refit the purchasing offices of a large retailer and he needed a loan of $50,000 to fund the stock and equipment required. Gerry was anxious because he was in danger of losing the contract if he could not secure the funding and he had been turned down by two other banks before coming to us. One of our most experienced advisors, Eddy Jordan, quickly assessed the situation and arranged the loan within 7 working days of first meeting Gerry. Eddy was able to offer further help with insurances and in securing training grants for some of Gerry’s apprentices. Gerry’s business has doubled in turnover since he got the loan and he says, ‘Thanks to your help, we pulled through a very difficult time and I am proud of what we have achieved.’

      Which message is more likely to gain your interest? If you want a loan which approach is more likely to convince you to look further into what the bank has to offer?

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      How do you tell a story? Here are some simple steps to follow:

      1. Introduce the characters. Stories involve people so describe them.
      2. Set the scene. This often involves some challenge or difficulty that has to be overcome.
      3. Explain what happened next and how the situation resolved itself.
      4. Draw out any conclusions or lessons learnt.

      Go through your own life and think about some of your most vivid memories, some of the difficulties or problems you faced, some of the funny or emotional things that happened to you.  What were the lessons you learned? We all have stories within us and sometimes we can enrich the lives of others if we tell a relevant story well. You have to be prepared to bare yourself, to share your feelings and frailties.  But by doing this sincerely you can gain enormous respect and sympathy from your audience. Do not short change your listeners; vividly describe your feelings, your emotions, your pain, your joy. They want to hear how bad it was, how scared you were, how surprised you were, what happiness you felt. Above all they want closure. They want to know what happened and why.

      When, in later life, you think about your parents or grandparents what you will most likely remember are not the facts about their lives, nor details of their earnings, wealth or qualifications. You will remember the stories they told you; especially heart-warming stories about when they were growing up, their relationships with their parents, the mistakes they made, the adventures they had.

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      Build your own store of interesting stories. Be prepared to tell them in social and business contexts.  You can tell a personal story on all sorts of occasions – on a date or when giving a keynote talk. The stories about things that happened to you are the best. But interesting stories about other people are also worth retelling if they are really amusing or make a great point.

      E. M. Forster explained it very simply. A fact is, ‘The queen died and the king died.’ A story is, ‘The queen died and the king died of a broken heart.’ When you want to convey a message, don’t think just in terms of giving information. Ask yourself how you can illustrate the message with examples and tales.  Use fewer facts and more stories.

      P.S.  Here is a personal story I told on Lifehack:

      We Need to Challenge Our Children

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      Paul Sloane

      Professional Keynote Speaker, Author, Innovation Expert

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      Last Updated on September 17, 2019

      10 Simple Ways To Always Think Positive Thoughts

      10 Simple Ways To Always Think Positive Thoughts

      Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

      But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

      Here are 10 ways to make thinking positive thoughts easy:

      1. Spend Time with Positive People

      If you surround yourself with constant complainers, their negativity is likely to rub off on you.

      Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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      2. Take Responsibility for Your Behavior

      When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

      Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

      3. Contribute to the Community

      One of the best ways to feel good about what you have, is to focus on what you have to give.

      Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

      4. Read Positive and Inspirational Materials

      Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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      Some recommendations for you:

      5. Recognize and Replace Negative Thoughts

      You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

      If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

      There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

      6. Establish and Work Toward Goals

      It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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      Learn to set SMART goals to help you achieve more.

      7. Consider the Consequences of Negativity

      Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

      For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

      Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

      8. Offer Compliments to Others

      Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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      9. Create a Daily Gratitude List

      If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

      Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

      10. Practice Self-Care

      Take good care of yourself and you’ll be more equipped to think positively.

      Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

      Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

      More About Staying Positive

      Featured photo credit: DESIGNECOLOGIST via unsplash.com

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