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Sticky Ideas Workshop (Part 1): Simple

Sticky Ideas Workshop (Part 1): Simple
Made to Stick: Why Some Ideas Survive and Others Die

“Just Do It.” Those words make up perhaps the stickiest marketing slogan of the past couple decades. In three words, only eight letters, Nike manages to say everything they want you to think, feel, believe about their brand. Three words to sum up the competitive edge Nike shoes and sports equipment promises, the can-do attitude that Americans so strongly believe, the strength, control, and optimism that Nike relies on to sell shoes.

“Just do it” is, in a word, simple. It’s everything Nike is (or wants us to think it is) boiled down to its absolute essence. Certainly Nike could rattle off a dozen reasons its shoes are superior to its competitors (and surely its competitors could rattle off the same number of reasons that they’re superior to Nike) but they don’t. “Just do it” speaks for itself.

Keep It Simple, Stupid

In Chip and Dan Heath’s Made to Stick (“M2S” hereafter), simplicity is the first principle of stickiness. Most of us shy away from simplicity — simple is seen as less than, inferior, dumb. Simple is seen as the opposite of complex (better, more, superior, smart), when the reality couldn’t be more different.

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Simple is not the opposite of complex. Consider the example I gave in my introduction to M2S, Einstein’s formula E=MC2, which wrestles the vastness and mystery of the universe into a bite-size slogan that practically everyone knows (even if few understand it). Einsteinian relativity certainly doesn’t lack for complexity, yet it can be grasped, at least in part, in the simplicity of an elegant mathematical formula.

Simple is opposed to not complexity but complication, the “clutter” that stands between us and an idea. Think of the average person at the camera counter at Best Buy — each camera sits above a card listing specifications like shutter delay time, built-in memory, megapixels, the size of the CCD, and the f-stop range of the lens. Most of which means nothing to the average consumer; all they want to know is which camera is the best for them. Standing there, assailed by facts and figures — even if we allow that the specs are accurate — they literally have no idea.

What is wanted is someone to cut through the clutter and say “this is the camera that’s right for you”, and if you’re a communicator (whether you write, lecture, give presentation, podcast, produce commercials, or whatever) you could do worse than setting as your goal to be the one who sweeps the choices aside and says “this is the one you want”.

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Eliminate Choices

In today’s relentlessly Darwinian free market philosophy, choice is supposed to be the best thing since freeze-dried ice cream. But your job as a communicator is not to celebrate the free market, it’s to inspire action in your audience — to get them to do what you want, whether that’s buying your product, voting for your candidate, funding your proposal, or accepting you into a graduate program.

In M2S, the Heath’s discuss a research program studying the psychology of choices in college students. One group of students were told that a prominent speaker whose work they’re interested in would be on campus that night, and asked whether they would prefer to see the presentation or stay in and study. As you can expect, a large percentage of students chose to see the speaker. Another group was told the same thing, but they were also told that there was a foreign film they’d wanted to see showing in the campus theater at the same time as the presentation. In this group, something odd happened — the largest group of students chose to go neither to the presentation nor to the foreign film; the majority chose to stay in and study!

This study demonstrates something psychologists call “decision paralysis”. As it happens, our brains simply don’t handle choice all that well. Given a choice between two equally good options, we seize up, riddled with anxiety over making the wrong choice or, in choosing, giving up an opportunity, so we retreat to the tried and true.

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So to make an idea sticky, we have to eliminate competing choices, to strip our ideas down to the core. There may be ten good reasons why someone should vote for you, buy from you, or promote you, but nobody can hold ten thoughts, even ten good thoughts, in their mind at once. Instead of offering the ten good reasons to do something, you offer the one best reason.

Communicating the Core?

Sticky ideas are more than just the pared-down essence of more complex ideas, though. Finding the core of your message is the first step; figuring out how to get it across is the next. Ideas need to be more than just good, or even great, they need to resonate with your audience, to hit ’em where it hurts.

One way to do this is to take advantage of the ideas that your audience is already carrying around with them. Returning yet again to Einstein (who apparently knew what he was doing!), when Einstein wanted to explain what it meant that motion is relative, he turned to an experience that everyone of his generation would have been familiar with: riding on a train. Imagine, he said, someone walking backwards on a moving train at the same speed the train was moving forward; to the observer beside the tracks, it would look as if he were not moving at all, while to an observer on the train. it would appear he was moving quite fast indeed. Relativity, Einstein assured us, was like that.

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The use of analogy relates something we have never experienced to something we are already familiar with, making it that much easier to understand and accept. If we’re really good at it, we can even tap into all the positive feelings people hold for the thing we’re using to explain our idea. The Heaths highlight a particularly good example of this, done by people who are especially talented at manipulating feelings: the Hollywood high concept pitch.

As you can imagine, most Hollywood people are busy, busy, busy — and have to wade through a lot of crap to find the handful of movies worth spending money to make and distribute (consider that — the movies in the cineplex right now are what was left after the worst stuff was thrown out). So Hollywood has developed a kind of shorthand for pitching movies, the high concept, which sums up the proposed movie by comparing it to movies everyone wishes they had made. Speed‘s high concept is well-known: Die Hard on bus. Everyone wants to produce a movie as successful as Die Hard, so this pitch appeals directly to the primal urges that drive Hollywood filmmakers.

Guided by the Core

When ideas are presented simply enough, they become guides to further action. The Heaths call this “generative analogy”, a decidedly un-sticky phrase, which simply means that the ideas tell us what to do. They use the example of Disney’s park employees, who are referred to as “cast members”; when they’re working, they’re “onstage”. By comparing employees to the cast of a theatrical production, Disney is providing them with a model for their actions that guides them even when no explicit rule or script tells them what to do. Should you scream at a kid who’s being rude? Would an actor stop in mid-scene to chastise a rude child in the audience? Then you’d better grin and bear it, Disney boy!

Compare the associations and meanings wrapped up in the idea of “cast members” with the kind of label your name-tag might have borne at your first job: maybe you were something like “customer relations associate”. Maybe you don’t remember — most of them aren’t too sticky. How does a customer relations associate act when someone is rude to them? Can a customer relations associate take her break in front of the store? (“Cast members” know the answer — absolutely not. You wouldn’t step off-stage and have a seat in the audience, would you?)

The key to simplicity lies in finding the core of your idea and presenting it in a powerful way. In some cases, simplicity itself is enough to make an idea sticky, but most of the time, simplicity works in tandem with the Heath’s other five principles. Next time, we attack the unexpected (or does it attack us?!). Until then, though, share your own ideas about simplicity in the forum.

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Last Updated on April 23, 2019

13 Ways Happy People Think and Feel Differently

13 Ways Happy People Think and Feel Differently

Let me begin by being 100% frank with you – everyone is capable of happiness.

Happiness is first a choice but it also takes persistence to maintain. Happiness is our birth right and my mission is to help as many people as I can live their happiest life.

My mission is to spread the message that everyone deserves happiness.

To live a happy life; however, you must do the work, gain the necessary knowledge, and increase your awareness.

You must fully embody this state and begin to think and feel happiness on every level of your being.

Often times, excuses present themselves and our mind gives us the reasons why we can’t be happy:

“I am too busy right now to focus on happiness”

“I will be happy when I finish school, when I have the money, when I am in the right relationship, when I have kids, when my children are older….”

“I would have had a happy life if this traumatic event had never happened”

“I don’t deserve happiness”

EVERYONE deserves happiness. The reason that you are here right now is because you have a purpose and you are on the earth to enjoy your journey.

Think BIGGER than your excuses. Push FARTHER than your complaints.

Don’t be pulled away from greatness. Get uncomfortable. At least these are what happy and successful people do on a daily basis.

This article highlights the top 13 tips and tricks of how happy people think and feel.

If you would like to begin embodying this life-changing state, then… Here are the 13 ways Happy People Think and Feel Differently:

1. Happy People Put Happiness First

Happy people have made the decision that their end goal is happiness.

Every situation, event, bad day ultimately ends with happiness.

To them, happiness is equivalent to sleep and water – it is a necessity to their life. To live an unhappy life is to have never lived at all.

The happy person asks,

“What would be the point of living if every day and moment were filled with negativity?”

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“Why would I deplete my energy on negativity when I expend less to be positive?”

They make happy-based decisions which means in EVERY MOMENT they choose happiness.

If their circumstances can’t change then they instead change their perspective, they look for the silver lining in the negative.

Happy people don’t let negativity steal their moments away – a positive mindset always prevails.

If you ask a happy person how their day was, they will always answer your question with a highlight or a lesson learned.

2. Happy People Embrace Pain

I know what you are thinking –

“No one is ALWAYS happy”

or …

“Even happy people get in bad moods”

and …

These statements are absolutely accurate.

Happy people aren’t always happy and they DO get into bad moods. They get overwhelmed, they feel defeated, and their feelings get hurt.

Happy people aren’t invincible and they feel pain just like everyone else. The only difference between happy people and people who let negativity run their lives is that…

Happy people quickly acknowledge their pain and they make a decision to find a way to transform their pain into something greater. They also use these 13 simple ways to shake off the sadness.

Happy people admit the negativity they feel and they do what it takes to get back into their natural state: happiness.

When your end goal is happiness, then you will find a way to achieve it no matter how much strength you have to muster.

3. Happy People Have a Happy Self-Image

We all have an image in our minds that we subconsciously live up to.

The reason that change is so hard is because our subconscious mind is programmed to live by how we define ourselves.

How are you currently defining yourself?

For happy people, they see themselves with a smile, positive outlook, and/or a bounce in their step. When an event or situation arises that brings in a negative emotion, they quickly change their state to resemble their natural self-image.

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When happy people are in a bad mood, it feels unusual to them because feeling negative isn’t aligned with how they see themselves.

When they feel upset, they acknowledge the negativity and look for a solution to bring their emotions to the level of how they perceive themselves.

Look at how you define yourself today – your mind and body are always trying to live up to the definition it is taught to believe.

Your body’s job is to keep you in a “normal” state because this is where it feels most comfortable.

If your self-image is happy, then your mind and body will naturally be brought back to where it feels at home. Your actions will be a clue to how you define yourself.

4. Happy People Have a Strong Support System

The happiest people know that it takes a village and they lean on others for support.

Happy people feel comfortable reaching out for help when they feel that their resistances are overpowering them. They quickly sense their negativity and they tell somebody.

Happy people ask for assistance when they can’t figure out a problem. Seeking help takes strength and it never gets in the way of their self-worth. Happy people appreciate the wisdom that their support system provides.

They have strong connections with the people who are close to them. They never trudge through tough times alone because jeopardizing their happiness for too long would be detrimental to their well-being.

5. Happy People Safeguard Their Minds from Negative Triggers

Warding off negativity is almost impossible when we live in a society that lives by what went wrong and feeds off of what could go wrong. News travels instantaneously so it would be unrealistic to shut this out of your life completely.

However, one strategy that happy people use to safeguard their minds is regulating their environment.

We have a lot of control on how we allow our environments to affect us. We can control our social media feed, the television shows and movies we watch, the books that we read, the people that we spend our time with, and the places that we hang out.

If happiness is your end goal, then take a good look at what is bringing you down. What triggers your unhappiness? See if there is anything in your environment that can be changed……

What we listen to, read, and who we hang out with influence our mind, what we think about, what we worry about, our reactions, and behaviors.

Happy people know what triggers a feeling of negativity and it feels out of alignment for them so they do what it takes to avoid it.

They might regulate their social media news feed to reflect the information that brings them positive energy. They might regulate the people that they spend their time with. It is important to hang out with like-minded people.

What are you triggers? How can you avoid the negativity in your environment?

These are ways that happy people regulate their environment and safeguard their minds.

6. Happy People Know When to Say “No”

Happy people know when to sit one out and say “no.” They do this to protect their happiness and well-being.

Life gets overwhelming – a lot of people need our attention and the to do list can seem never ending.

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Happy people give themselves permission to take the day off and they feel comfortable with saying “no” when their stress levels begin to climb. They understand that those around them aren’t benefiting from someone who is frazzled, overwhelmed, and tired.

A happy person identifies their negative emotion and then they quickly treat it to bring themselves back to their “normal” state, so that they can be at their best for not only themselves but for those around them, too.

A simple “no” can ultimately mean many more “yes’s” in the future because happiness has a long battery life. You can take a look at Leo Babauta’s article The Gentle Art of Saying No and learn to say no.

7. Happy People Are Good Evaluators

Happy people can quickly sense when something is off with themselves or others. They are very intuitive to happiness levels. When someone isn’t quite right, they are the first ones to notice.

Being able to evaluate happiness means that you can identify when negativity is lingering around for too long.

We all have bad days; however, the happy person evaluates often and quickly intervenes.

In other words, happy people frequently evaluate their state and immediately change when their pessimism is overshadowing their joy.

8. Happy People Bring Other People Up

What goes on inside of us is mirrored into our physical world.

What we think about literally consumes our life and is displayed in our work, relationships, and attitude.

Happy people naturally feel good inside and about themselves so they treat others the way that they treat themselves. It never feels forced to give a compliment or to help out a stranger.

When we are truly happy with ourselves, everyone around us has a better experience. Happy people are kind to themselves and because of this, it feels natural to them to want to make others’ happy, too.

9. Happy People Go After Their Dreams

Happy people are always following the joyful path. They make happy-based decisions and because of this, they always end up where they want to be.

It’s absolutely impossible to be happy by following an undesirable path, which is quite opposite for unhappy people.

Most people journey through life on a path they think they are “supposed” to be own. Warning signs (negativity) are often ignored because they truly believe that these feelings are a normal part of life.

Negativity is NOT normal.

The happiest people investigate the negativity in their life and quickly analyze the results. This process allows them to get back on the joyful path which ends in a desirable outcome.

Follow your happiness and your dreams will come true (If that isn’t motivation then I don’t know what is!)

In addition to happiness, here are 14 amazing things that happen when you live your passion.

10. Happy People Never Sweat the Small Stuff

The only expectation that the happy person has is that they remain in a joyful state.

They rarely have expectations for the events and people in their lives because they know that this is a sure way to get let down.

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The happiest people take life as it comes – you could say that they roll with the punches. When you don’t have expectations, thenyoue can just sit back and watch how beautifully life unfolds.

Happy people understand that bad things are inevitable, they are a part of life – The car will break, the kids will make mistakes, people will be late, and dinner will burn.

If it’s not anything seriously affecting their lives, then they don’t give their energy to it.

11. Happy People Rarely Have to Prove That They Are Right

Happy people remember that it’s more important to live up to what they believe. When you live your life aligned with your belief system, then there is no need to explain or prove yourself to others.

Differences in opinions are inevitable, but the happiest of people know it’s wasted energy to defend their position.

It is more effective to simply show people, through actions, how you think, feel, and what you believe.

Energy is saved, arguments are diminished, and credibility/respect are gained when we live by what we believe.

12. Happy People Smile (Even When They Don’t Want To)

Smiling is one of the healthiest things we can do; and happy people use this simple trick quite often.

It has been proven that smiling has the ability to boost your immune system, decrease stress levels, and can even make you look younger. The benefits of smiling have even been backed up by science.[1]

Better yet, smiling is contagious. When you engage in a quick smile, you are likely to brighten someone else’s day along with your own. It is no wonder why happy people smile often!

13. Happy People Live Life in the Present Moment.

When we are genuinely happy, we are living for the moment.

Happy people let go of the past, enjoy the present, and look forward to the future. They take the moments for what they are worth – they only invest their energy in what feels right to them.

Everyone is capable of living a happy-centered life. You deserve a life that you desire – your dream life. All you have to start doing is make happy-based decisions TODAY.

In every moment, decide on what makes you happy – decide on what gets you excited. Stop doing what you don’t love, don’t listen to the people that you dislike.

If you are engaging in something that isn’t bringing you joy, then quit doing it. Listen to your heart, stop ignoring the warning signs (negativity) because they are there for a reason.

I have observed, studied, and interviewed some of the happiest and most successful people along with some of the most miserable and self-loathing.

It starts with one decision – happiness.

The happiest, most successful people choose happiness with EACH and EVERY decision. And you can start doing this today.

Featured photo credit: Autumn Goodman via unsplash.com

Reference

[1] Harvard Business Review: The Science Behind the Smile

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