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Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

    Are you thinking of starting a blog in 2012, or making significant changes to your old one?

    One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point.

    If you belong to the former camp, then do as you please, and skip this post. If not, read on.

    1. Making Your Blog All About You

    Your blog is not an online journal. Although it might feel like the perfect place to let everything out, be careful about what you write. Especially, when you have aims of making money from it.

    Many people get offended at this advice. They indignantly retort that they are writing for their friends and family only. If that is your intent – and it is perfectly fine – go ahead but keep this in mind it would be fairly hard if not impossible to reach wider audiences with a personal blog.

    The majority of the new bloggers gives up within first year of blogging. Lack of audience is the biggest factor. And they are not finding these audiences because they are not targeting them.

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    You target new audiences through marketing as well as your content. Not one or the other, both.

    Write for your readers. Find out what can you write about that will interest them enough to come back. Remember, you might be the author but ultimately the blog exists because of your readers.

    2. Writing About Every Topic Under the Sun

    You have many interests and you are happy to write about them. Ask yourself, would your readers be happy to read just the same?

    The only way to survive in the blogosphere is to pick a niche and write about that. If you are like most of us, you have lots of things that interest you and it can be hard to choose one.

    For starters choose a broad niche such as personal development, writing, marketing, business, technology, fashion etc. As you get comfortable with writing, you could narrow it down further.

    Make a list of 20 possible posts you could write on your blog. You would be dismayed to discover that you run of things earlier than you anticipated. On the other hand, a new topic with potential might surprise you. Go on, try it, you won’t know it until you do.

    3. Confusing Your First Time Visitors

    When somebody lands on your blog for the first time, it takes a few seconds for them to form an impression. And you need to do everything you can to make it a favourable one.

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    A first time visitor is looking for this information.

    • What is your blog about?
    • Who are you?
    • What is it in it for them?

    If they find the answers to these questions quickly, and if they fit your reader’s profile, there is no reason for them not stay and explore further.

    If you indeed are right for them, but the information is hidden away and hard to find, you are doing yourself a big disservice. Choose your blog name carefully, put a great deal of thought into your tag-line, all of these things contribute towards positive branding.

    4. Not Paying Due Attention to Your “About Me” Page

    Your ‘About me’ page is the second most frequently visited page of your blog. (Your homepage is the first in case you are wondering)

    As soon as the visitors start to develop a soft corner for your homepage, they will head straight towards your ‘About me’ page to find out more. Now its your job to satisfy their curiosity in a way that is highly relevant to them.

    Talk about what your blog is about, who you are and what you can do for your readers. That’s the main information any reader wants to have. Once you have done that, you can elaborate on what is important to you and really personalize your page.

    Include a back story if you think it will inspire your readers in some way. Don’t ramble about your early childhood.

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    5. Writing Like Your High School English Teacher

    Your design will would help to get people through the door but what will make them stay put? Your content!

    It doesn’t have to resemble a college essay in form. Work hard, write passionately, be yourself and don’t forget to learn from A list bloggers who deliver with style and panache!

    Make your content screen friendly, break up large chunks of text, use headings, bullet points and bold to make it easy on the eyes.

    Headlines: If you want your posts to be read and shared across social media channels, then you better be a pro at crafting headlines. Headlines that arouse curiosity, hints at solving reader problems and are so good that it is impossible to not check out the article.

    Intro: Once the reader is there, they are skimming. Remember it is the web, attention spans are shorter and everybody is in a rush. Your lead should invite the reader straight into your post. Start with a story, a shocking statement or a question. Whatever you do, make sure you get to the point quickly or you will risk losing your precious reader.

    Close: Have a clear call to action when you finish your post. What is it that you want your reader to do? Comment, share or buy? Make it explicit.

    6. Not Embracing Social Media

    Even if you build it, they still won’t come, unless you market and promote your blog – repeatedly. Go out there and get active on social media. If you think it’s too hard, start using one medium at a time. Start with twitter then move on to Facebook. Don’t overlook the importance of Linkedin and other networks if you are serious about monetizing your blog in future.

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    7. Ignoring Other Bloggers

    You should subscribe to as many blogs as you can. There are a few reasons for that. Not only will you learn a lot, you will never run out of material for future posts. On top of it, you will stay abreast of latest trends in your niche.

    Most of all, you would start to develop relationships with fellow bloggers who can help you out and vice versa. You will form meaningful connections and even make a few friends. They will support you, link to you and keep you working towards your goal.

    And that is priceless.

    If you were to start a blog again, what would you do differently? Share with us in the comments below.

    (Photo credit: Start Blog via Shutterstock)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on July 18, 2019

    What Makes People Happy? 20 Secrets of “Always Happy” People

    What Makes People Happy? 20 Secrets of “Always Happy” People

    Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

    They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

    It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

    1. They Manage Their Expectations

    They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

    2. They Don’t Set Unrealistic Standards

    Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

    3. They Don’t Take Anything for Granted

    Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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    4. They’re Not Materialistic

    There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

    5. They Don’t Dwell

    They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

    6. They Care About Themselves First

    They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

    They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

    7. They Enjoy the Little Things

    They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

    8. They Can Adapt

    They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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    9. They Experiment

    They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

    10. They Take Their Time

    They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

    11. They Employ Different Perspectives

    They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

    12. They Seek to Learn

    Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

    13. They Always Have a Plan

    They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

    14. They Give Respect to Get It

    They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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    15. They Consider Every Opportunity

    They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

    16. They Always Seek to Improve

    Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

    17. They Don’t Take Life Too Seriously

    They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

    18. They Live in the Moment

    They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

    You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

    19. They Say Yes

    Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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    20. They’re Self-Aware

    Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

    We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

    Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

    Learn about How Self-Reflection Gives You a Happier and More Successful Life.

    Final Thoughts

    The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

    For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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    Featured photo credit: Charles Postiaux via unsplash.com

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