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Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

    Are you thinking of starting a blog in 2012, or making significant changes to your old one?

    One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point.

    If you belong to the former camp, then do as you please, and skip this post. If not, read on.

    1. Making Your Blog All About You

    Your blog is not an online journal. Although it might feel like the perfect place to let everything out, be careful about what you write. Especially, when you have aims of making money from it.

    Many people get offended at this advice. They indignantly retort that they are writing for their friends and family only. If that is your intent – and it is perfectly fine – go ahead but keep this in mind it would be fairly hard if not impossible to reach wider audiences with a personal blog.

    The majority of the new bloggers gives up within first year of blogging. Lack of audience is the biggest factor. And they are not finding these audiences because they are not targeting them.

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    You target new audiences through marketing as well as your content. Not one or the other, both.

    Write for your readers. Find out what can you write about that will interest them enough to come back. Remember, you might be the author but ultimately the blog exists because of your readers.

    2. Writing About Every Topic Under the Sun

    You have many interests and you are happy to write about them. Ask yourself, would your readers be happy to read just the same?

    The only way to survive in the blogosphere is to pick a niche and write about that. If you are like most of us, you have lots of things that interest you and it can be hard to choose one.

    For starters choose a broad niche such as personal development, writing, marketing, business, technology, fashion etc. As you get comfortable with writing, you could narrow it down further.

    Make a list of 20 possible posts you could write on your blog. You would be dismayed to discover that you run of things earlier than you anticipated. On the other hand, a new topic with potential might surprise you. Go on, try it, you won’t know it until you do.

    3. Confusing Your First Time Visitors

    When somebody lands on your blog for the first time, it takes a few seconds for them to form an impression. And you need to do everything you can to make it a favourable one.

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    A first time visitor is looking for this information.

    • What is your blog about?
    • Who are you?
    • What is it in it for them?

    If they find the answers to these questions quickly, and if they fit your reader’s profile, there is no reason for them not stay and explore further.

    If you indeed are right for them, but the information is hidden away and hard to find, you are doing yourself a big disservice. Choose your blog name carefully, put a great deal of thought into your tag-line, all of these things contribute towards positive branding.

    4. Not Paying Due Attention to Your “About Me” Page

    Your ‘About me’ page is the second most frequently visited page of your blog. (Your homepage is the first in case you are wondering)

    As soon as the visitors start to develop a soft corner for your homepage, they will head straight towards your ‘About me’ page to find out more. Now its your job to satisfy their curiosity in a way that is highly relevant to them.

    Talk about what your blog is about, who you are and what you can do for your readers. That’s the main information any reader wants to have. Once you have done that, you can elaborate on what is important to you and really personalize your page.

    Include a back story if you think it will inspire your readers in some way. Don’t ramble about your early childhood.

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    5. Writing Like Your High School English Teacher

    Your design will would help to get people through the door but what will make them stay put? Your content!

    It doesn’t have to resemble a college essay in form. Work hard, write passionately, be yourself and don’t forget to learn from A list bloggers who deliver with style and panache!

    Make your content screen friendly, break up large chunks of text, use headings, bullet points and bold to make it easy on the eyes.

    Headlines: If you want your posts to be read and shared across social media channels, then you better be a pro at crafting headlines. Headlines that arouse curiosity, hints at solving reader problems and are so good that it is impossible to not check out the article.

    Intro: Once the reader is there, they are skimming. Remember it is the web, attention spans are shorter and everybody is in a rush. Your lead should invite the reader straight into your post. Start with a story, a shocking statement or a question. Whatever you do, make sure you get to the point quickly or you will risk losing your precious reader.

    Close: Have a clear call to action when you finish your post. What is it that you want your reader to do? Comment, share or buy? Make it explicit.

    6. Not Embracing Social Media

    Even if you build it, they still won’t come, unless you market and promote your blog – repeatedly. Go out there and get active on social media. If you think it’s too hard, start using one medium at a time. Start with twitter then move on to Facebook. Don’t overlook the importance of Linkedin and other networks if you are serious about monetizing your blog in future.

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    7. Ignoring Other Bloggers

    You should subscribe to as many blogs as you can. There are a few reasons for that. Not only will you learn a lot, you will never run out of material for future posts. On top of it, you will stay abreast of latest trends in your niche.

    Most of all, you would start to develop relationships with fellow bloggers who can help you out and vice versa. You will form meaningful connections and even make a few friends. They will support you, link to you and keep you working towards your goal.

    And that is priceless.

    If you were to start a blog again, what would you do differently? Share with us in the comments below.

    (Photo credit: Start Blog via Shutterstock)

    More by this author

    Marya Jan

    Marya is a business strategist. She shares tips about life and success on Lifehack.

    16 Simple Rules to Live by for a Successful And Fulfilling Life 13 Ways to Be an Exceptional Teacher 7 Golden Rules of Writing and Editing: A Non-grammar-focused Guide to Irresistible Writing 30 Books You Need to Read if You Want to Make it Big Online 5 Ways Mommy Soloprofessionals Can Strive for Work-Life Balance

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    Last Updated on May 28, 2020

    10 Success Principles for Living Your Dream Life

    10 Success Principles for Living Your Dream Life

    Are you stressed out and overwhelmed, wishing you had more time to do the things that really matter? Are you ready to do something better, something special in your life or your career?

    You were born with a gift that no one else in the world can express like you. When you dance to your own music, you naturally develop your innate abilities and excel in work and life. You are a total rock star. But when you live someone else’s idea of who you should be, it throws off your groove.

    Many people—maybe you—stopped following their dreams way too early in life because their talents were ignored, minimized, or shamed. They didn’t have the chops to win an American Idol competition or nab an Olympic gold medal, so they stopped expressing their inborn gifts altogether.

    You don’t need to be an award winner to rock your life. Living your dream life is about discovering your superpowers and feeling vibrant and joyful when you use them. It’s about owning what makes you unique and finding like-minded people to support you.

    Here are 10 success principles to help you live a rich and rewarding life on your terms that have worked with thousands of people in my workshops and will work for you, too.

    1. Get a Hobby to Move Closer to Your Dreams

    If you never became a professional dancer or a world-renowned author, it does NOT mean you should stop dancing or writing! These activities make you come alive, even if you “only” do them as favorite pastimes.

    Engaging in a hobby is one of the most important success principles you can follow to move closer to your dreams.

    When you try something creative for the first time or in a long while, you begin to see opportunities at work and in life that you were unaware of before. You also feel happier and more energized, according to a recent study from New Zealand.[1]

    Some of my most burned-out executive clients reinvigorated their careers by discovering a creative outlet that refueled them after the workday ended. Research at San Francisco State University shows that having a hobby lowers stress and helps you succeed at work.[2]

    So, give yourself permission to try new things and revisit old passions you gave up long ago. Setting aside just one hour a week for personal exploration can significantly change your life.

    Who knows? Your creative outlet could transform into a thriving business or lead to a new profession down the road.

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    2. Focus on Your Strengths, Not Your Weaknesses

    Did you know that you are more likely to succeed when you develop your natural strengths rather than work on your weaknesses? The problem is that you probably don’t know where your true talents lie.

    Here are a few options to help you discover your unique strengths. You can:

    • Take the VIA Character Strengths Survey[3]
    • Try Gallup’s CliftonStrengths Assessment[4]
    • Answer a few Superpower Questions

    Once you understand what makes you tick, you can use these skills at work and your personal life to get more done in less time. If you boost your unique abilities through practice and study, you can accelerate your career and become a leader in a field that matters to you. It’s worth investing in yourself this way.

    3. Jumping off a Cliff is NOT Required

    Here’s the deal: most people are too afraid to change. When participants first come to my workshops, they tell me they have mouths to feed, bills to pay, and fear that if they follow their dreams, someone will get hurt.

    The old saying “leap and the net shall appear” does not comfort them. Because they are hesitant to plunge into the unknown, they believe their only option is to stay put where they are in life. Can you relate?

    You do not have to sacrifice the life you have now to start a new one. I was a psychology professor by day and singer by night for years before I transitioned into a full-time music career.

    Just take a little time out each week to do what enlivens you through a hobby, volunteer work, etc. Get a feel for it.

    Is it what you really want? If so, increase the time you spend doing it and make the transition when the time feels right.

    4. Give Your Inner Critic Some Love

    The main culprit that keeps you from stepping outside your comfort zone and getting the life of your dreams is KCRP or K-CRAP – the radio station that plays 24/7 in your head. The moment you try to do something interesting with your life it slaps you down with such chart-topping killer hooks as “Who do you think you are?” and “You’ll never be good enough!”.

    Have you ever noticed that KCRP’s mean-spirited DJ sounds like your parents, teachers, bosses, and other authority figures who shut you down creatively? These folks don’t need to stifle you any longer (although they often still do) because your inner critic does it for them. That keeps you stuck in a rut.

    To break free, try thinking of this DJ as a gruff old grandfather who gives you crap to keep you safe. Remember, this grumpy grandpa is woefully out of touch with the times. So, his stern opinions don’t really matter much, do they? Give him a pat on the back for his good intentions, and put your focus back on what makes you come alive.

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    This success principle will give you the courage to venture into the unknown where you can dance to the beat of your own drummer.

    5. Embrace Your Inner Weirdo

    Many of us don’t go after our dreams because we’re afraid folks will find out how odd or strange we are. But our little eccentricities often turn out to be our greatest strengths. Yes, it’s good to be quirky.

    Odds are, you lost track of your true passions and talents before you were even old enough to know you were getting off-track. You became slowly “adulterated” by learning to:

    • Take on family roles that don’t match who you really are.
    • Spit back what teachers taught you in school rather than risk getting bad grades for being original.
    • Hide parts of yourself that don’t seem acceptable to certain social groups.

    The price for fitting in is that you may wind up leading a life that doesn’t fit you all that well. Your true calling becomes clear when you embrace what makes you different from others and allow yourself to stand out from the crowd, even if it feels awkward.

    Often, the very qualities you view as your flaws are your greatest gifts.

    6. See the Bigger Picture to Find Your True Calling

    I cannot stress the importance of this success principle enough. Your true calling is right in front of you. But you may miss it because you’re looking for it in the wrong place.

    To “see” it clearly, try widening your point of view.

    Case in point: Maria felt she needed to retire early from being a police detective, so she could travel abroad. I encouraged Maria to think of ways that she could continue to serve as a law enforcer (a career she loved) and travel overseas at the same time.

    A few months later, Maria landed a job with the United Nations in Bosnia training the local police force to understand and embrace human rights procedures.

    Like Maria, you are an everyday rock star capable of accomplishing greater things than you can imagine. Is what you’re looking for right in front of you, too? Do you have an inkling of what it may be?

    Look beyond your day-to-day activities, your current job, and even the town you live in. View your life from an eagle’s perspective and be open to new possibilities.

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    7. Try a Little Wish-List Magic

    Pretend I’m your fairy godmother and I give you permission right now to be your most magnificent self. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy. Write it down on a wish list.

    Get quiet. Be honest. Think big.

    What would you like your career, your relationships, your health, your finances, and your spiritual life to be like? Jot down enough details so that your wishes seem tangible to you. Then, look at this list every morning before you start your day and every night before you go to sleep.

    Sounds silly? It’s not. It works! Permitting yourself to daydream about a rich and fulfilling life is the first step to manifesting it.

    8. Take Breaks to Get Clues About Your Ideal Future

    Did you know that working straight through to a deadline leads to diminishing returns? Research shows that taking a break for 15 minutes every 75 to 90 minutes can help you recharge, refresh your focus, and get more done in less time.[5]

    Wait, it gets better! A Stanford study shows that walking increases your creative output increases by 60 percent. Doing repetitive activities such as walking, running, riding your bike, swimming, and sweeping allow solutions to problems to pop into your mind out of nowhere.[6]

    What does this success principle have to do with creating your dream life?

    These mini-breaks allow you to get vital clues for what to do next to attain your ideal future. Plus, you won’t waste precious time and energy getting lost in other people’s agendas.

    9. Take Action on Your Inspired Ideas

    Once an inspired thought pops into your mind, take action.

    This is one of the most powerful success principles for turning your dreams into reality; the sooner the better. Whatever it is—from calling an old friend to taking a new route home—be sure to do it!

    Pay attention to your oddball hunches. You need to go after what you want, not just dream about it. As comedian Jim Carrey warns,

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    “You can’t just visualize and go eat a sandwich.”

    10. Count Your Rockstar Moments

    Still not sure you have what it takes to get your dream life? This final success principle is guaranteed to help.

    Make a list of everything you’ve ever accomplished. As you read back through it, put a star next to each item, and let it sink in.

    You’ll be pleasantly surprised by how good you’ll feel about yourself afterward. You’ll also see how effective you’ve been in the past at getting what you want. You’ve succeeded before, you can succeed again.

    You already rock. You just need to own it. Trust me, you’ve got this!

    Final Thoughts

    Eleanor Roosevelt said,

    “The future belongs to those who believe in the beauty of their dreams.”

    Following these success principles will help you find the time and energy to do the things that really matter and live with clear intention.

    By spending just one hour a week doing something you love, focusing on your strengths and achievements, embracing what makes you different, and acting on inspired ideas, you can create a life that is a perfect fit for you, step-by-step.

    If you don’t have a clue about what your dream life could look like yet, don’t worry. Your heart knows. It has been “talking” to you for a long time. It’s just being muffled by KCRP, buried under a lot of “shoulds” and fear.

    This article can also help you figure out the life you truly want to live: How to Get Motivated and Be Happy Every Day When You Wake Up.

    Stand still, get quiet, and listen. It’s constantly telling you what you need to do to realize your own rockstar potential. It may be just a whisper now, but the more you pay attention to it, the louder it will get, and the easier it will be to follow.

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    Featured photo credit: Rahul Dey via unsplash.com

    Reference

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