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Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

    Are you thinking of starting a blog in 2012, or making significant changes to your old one?

    One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point.

    If you belong to the former camp, then do as you please, and skip this post. If not, read on.

    1. Making Your Blog All About You

    Your blog is not an online journal. Although it might feel like the perfect place to let everything out, be careful about what you write. Especially, when you have aims of making money from it.

    Many people get offended at this advice. They indignantly retort that they are writing for their friends and family only. If that is your intent – and it is perfectly fine – go ahead but keep this in mind it would be fairly hard if not impossible to reach wider audiences with a personal blog.

    The majority of the new bloggers gives up within first year of blogging. Lack of audience is the biggest factor. And they are not finding these audiences because they are not targeting them.

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    You target new audiences through marketing as well as your content. Not one or the other, both.

    Write for your readers. Find out what can you write about that will interest them enough to come back. Remember, you might be the author but ultimately the blog exists because of your readers.

    2. Writing About Every Topic Under the Sun

    You have many interests and you are happy to write about them. Ask yourself, would your readers be happy to read just the same?

    The only way to survive in the blogosphere is to pick a niche and write about that. If you are like most of us, you have lots of things that interest you and it can be hard to choose one.

    For starters choose a broad niche such as personal development, writing, marketing, business, technology, fashion etc. As you get comfortable with writing, you could narrow it down further.

    Make a list of 20 possible posts you could write on your blog. You would be dismayed to discover that you run of things earlier than you anticipated. On the other hand, a new topic with potential might surprise you. Go on, try it, you won’t know it until you do.

    3. Confusing Your First Time Visitors

    When somebody lands on your blog for the first time, it takes a few seconds for them to form an impression. And you need to do everything you can to make it a favourable one.

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    A first time visitor is looking for this information.

    • What is your blog about?
    • Who are you?
    • What is it in it for them?

    If they find the answers to these questions quickly, and if they fit your reader’s profile, there is no reason for them not stay and explore further.

    If you indeed are right for them, but the information is hidden away and hard to find, you are doing yourself a big disservice. Choose your blog name carefully, put a great deal of thought into your tag-line, all of these things contribute towards positive branding.

    4. Not Paying Due Attention to Your “About Me” Page

    Your ‘About me’ page is the second most frequently visited page of your blog. (Your homepage is the first in case you are wondering)

    As soon as the visitors start to develop a soft corner for your homepage, they will head straight towards your ‘About me’ page to find out more. Now its your job to satisfy their curiosity in a way that is highly relevant to them.

    Talk about what your blog is about, who you are and what you can do for your readers. That’s the main information any reader wants to have. Once you have done that, you can elaborate on what is important to you and really personalize your page.

    Include a back story if you think it will inspire your readers in some way. Don’t ramble about your early childhood.

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    5. Writing Like Your High School English Teacher

    Your design will would help to get people through the door but what will make them stay put? Your content!

    It doesn’t have to resemble a college essay in form. Work hard, write passionately, be yourself and don’t forget to learn from A list bloggers who deliver with style and panache!

    Make your content screen friendly, break up large chunks of text, use headings, bullet points and bold to make it easy on the eyes.

    Headlines: If you want your posts to be read and shared across social media channels, then you better be a pro at crafting headlines. Headlines that arouse curiosity, hints at solving reader problems and are so good that it is impossible to not check out the article.

    Intro: Once the reader is there, they are skimming. Remember it is the web, attention spans are shorter and everybody is in a rush. Your lead should invite the reader straight into your post. Start with a story, a shocking statement or a question. Whatever you do, make sure you get to the point quickly or you will risk losing your precious reader.

    Close: Have a clear call to action when you finish your post. What is it that you want your reader to do? Comment, share or buy? Make it explicit.

    6. Not Embracing Social Media

    Even if you build it, they still won’t come, unless you market and promote your blog – repeatedly. Go out there and get active on social media. If you think it’s too hard, start using one medium at a time. Start with twitter then move on to Facebook. Don’t overlook the importance of Linkedin and other networks if you are serious about monetizing your blog in future.

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    7. Ignoring Other Bloggers

    You should subscribe to as many blogs as you can. There are a few reasons for that. Not only will you learn a lot, you will never run out of material for future posts. On top of it, you will stay abreast of latest trends in your niche.

    Most of all, you would start to develop relationships with fellow bloggers who can help you out and vice versa. You will form meaningful connections and even make a few friends. They will support you, link to you and keep you working towards your goal.

    And that is priceless.

    If you were to start a blog again, what would you do differently? Share with us in the comments below.

    (Photo credit: Start Blog via Shutterstock)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on October 18, 2018

    50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

    50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

    Life is filled with highs and lows —happiness and struggles that will test your resilience and integrity, push you to overcome challenges and leave you with lessons that will make you even stronger on your way up.

    It’s the way you feel and think about yourself, including your expectations and beliefs about what is possible to you, greatly determines everything that happens to you.

    It all starts with your thoughts. When you change your thoughts, you transform the quality of your life. (Right, Nancy’s story is a typical example!)

    Below is a list of the best motivational quotes to inspire you to start your day with a blast:

    Quotes for self-assurance

    1. Don’t downgrade your dream just to fit your reality, upgrade your conviction to match your destiny.

      2. You are braver than you believe, stronger than you seem and smarter than you think.

        3. You are confined only by the walls you build yourself.

          4. The man who has confidence in himself gains the confidence of others

            5. You attract what you are, not what you want. If you want great, then be great.

              6. It’s not who you are that holds you behind, it’s who you think your are not.

                Quotes about positivity

                7. Stop being afraid of what could go wrong and think of what could go right.

                  8. You should never regret anything in life. If it’s good, it’s wonderful. If it’s bad, it is experience.

                    9. Falling down is an accident, staying down is a choice.

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                      10. If you have the power to make someone happy, do it. The world needs more of that.

                        11. Always believe that something wonderful is about to happen.

                          12. Don’t be afraid to give up the good and go for great.

                            13. Remember that life’s greatest lessons are usually learned from worst times and from the worst mistakes.

                              Quotes for work and success

                              14. Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.

                                15. Never stop doing great just because someone doesn’t give you credit.

                                  16. Discipline is doing what needs to be done, even if you don’t want to.

                                    17. Work while they sleep. Learn while they party. Save while they spend. Live like they dream.

                                      18. The key to success is to focus our conscious mind on things we desire, not things we fear.

                                        19. Never apologize for having high standards, people who really want to be in your life will rise to meet them.

                                          20. If it doesn’t challenge you, it won’t change you.

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                                            21. Never give up on a dream just because of the time it will take to accomplish it, time will pass anyway.

                                              22. Don’t fear failure. Fear being in the exact same place next year as you are today.

                                                23. A hill is just another opportunity to leave your competition behind.

                                                  24. Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.

                                                    25. Hustle until you no longer need to introduce yourself.

                                                      26. You didn’t come this far only to come this far.

                                                        27. Be selective in your battles for sometimes peace is better than being right.

                                                          28 If we keep doing what we are doing, we’re going to keep getting what we’re getting.

                                                            29. You will never know your limits until you push yourself to them.

                                                              30. Do what you have to do until you can do what you want to do.

                                                                31. The man on top of the mountain didn’t fall there.

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                                                                  32. If your dreams don’t scare you, they are not big enough.

                                                                    33. If you can’t handle stress, you won’t manage success.

                                                                      34. Don’t be pushed by your problems, be led by your dreams.

                                                                        35. Don’t mistake silence for weakness. Smart people don’t plan big moves out loud.

                                                                          36. Simplicity is the ultimate sophistication.

                                                                            37. Obsessed is the word the lazy use to describe dedicated.

                                                                              38. You become who you spend your time with.

                                                                                39. Be stubborn about your goals and flexible about your methods.

                                                                                  40. Hard work beats talent when talent doesn’t work hard.

                                                                                    41. If you don’t build your dreams, someone else will hire you to build theirs.

                                                                                      42. Between stimulus and response is our greatest power –the freedom to choose.

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                                                                                        43. What comes easy won’t last, what lasts won’t come easy.

                                                                                          44. Don’t limit your challenges, challenge your limits.

                                                                                            45. Work until your idols become your rivals.

                                                                                              Quotes about money

                                                                                              46. Formal education will make you a living. Self-education will make you a fortune.

                                                                                                47. I create new enemies every day, it’s called business.

                                                                                                  48. When you have a Million Dollar vision, don’t surround yourself with 1 cent minds.

                                                                                                    49. You can’t get rich thinking poor.

                                                                                                      50. Doing what is comfortable is rarely profitable.

                                                                                                        51. If you can count your money, work harder.

                                                                                                          If you find yourself feeling lost and frustrated, it’s never too late to change things up. Check out this guide:

                                                                                                          How to Start Over and Reboot Your Life When It Seems Too Late

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