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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on November 4, 2020

    15 Simple Ways To Make Self Improvement That Will Change Your Life

    15 Simple Ways To Make Self Improvement That Will Change Your Life

    Self-improvement doesn’t have to be big mind-blowing changes; it can actually be simple steps to improve upon what you already have to get you where you want to be.  However, what you will need is consistency, determination and wiliness to try some things that will stretch and challenge you.

    Rather than setting your sights way off into the future, which leaves you feeling like you’ll never make it, you can start following these simple and effective self-improvement steps today.  So if you want to make an immediate impact on your life and are willing to take action, then keep reading— you’ll going to love these!

    1. Be willing to work hard.

    As with anything in life, if you want something, you’ve got to work hard to get it.  This doesn’t mean you burn the candle at both ends, leaving you exhausted and leaving your personal life in ruins.  It merely means that when you want something badly enough, you’ll put in the time to get there.  Action is what’s important here and the more ‘inspired’ the action is, the better the results in the end.

    2. Make sure you have friends who you can talk to.

    Sharing the load is important as with any self-improvement. If you can communicate with others and get feedback on how you are doing then that’s great.  We all need ‘cheerleaders’ in our corner to keep us going when times get hard, but you also need to have people who will tell you how it is even when you don’t want to hear it.  So make sure you have a good support network around you, especially those people whose opinions you respect.

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    3. Adapt to your circumstances rather than over-thinking them.

    Sometimes, we can hit a hard period. Perhaps you’ve lost your job or your partner has left you.  Instead of over analyzing the situation, learn to adapt to your circumstances and accept them as they are.  It’s not about making your circumstances into some kind of a drama; remember, what you focus on expands which means you’ll get more of it.  You then don’t become your problems and you’ll feel a lot less burdened by them.

    4. Ensure that you use your time wisely.

    Time is of the essence, some might say; whilst others will say that time is an illusion.  One thing we do know is that you have one life on this planet, so how you use that time is of the utmost importance.  So how can you use your time wisely? Only you know how to do that, but look at how you currently spend your days: do you sit working all day, get home, eat and then sit slumped in front of the TV for the rest of the evening?  Your time on this earth is precious, so isn’t it time to make use of the time you have left? Try something new, go for a walk, learn a new language or meditate but make sure it’s something you absolutely love.

    5. Always be consistent.

    A wonderful way to self-improvement is to make changes to how you do things.  For example, with your friends, are you always the unreliable one who bows out of an arrangement just before it happens? Or are you someone who starts a new exercise routine and then stops doing it 3 weeks into it?  Whatever it is and whatever you do, always be consistent. When you make a commitment, stick to it. It will improve your life immeasurably you’ll feel more confident and happier with yourself, especially because you’ll know that whatever you tackle, you’ll be able to consistently do it!

    6. Go and find your happy place.

    No, I’m not saying “place” as in popping to your local bar or restaurant and gorging yourself on your favorite drinks or food. What I’m saying is to find out what you love to do, what makes you happy and go there.  Your happy place is a place where you find peace, where you lose yourself and feel contented.  Meditation is a great way to find your happy place; it brings you back to you and ensures that you are always living in the present moment.

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    7. Make sure you embrace all your emotions.

    In life you are going to find that it throws you some difficult challenges, sometimes it will bring out your fears and lead you into uncertainty, and other times it will be joyful.  It’s important to embrace all emotions that come up in your life, embrace them wholeheartedly and understand why they are there and then let them go.  Try not to dismiss or resist them because remember “what you resist, persists,” so embrace them each and every time.

    8. Always be prepared to step out of your comfort zone.

    The idea of stepping out of your comfort zone for some people can leave you paralyzed with fear; however for any changing in your life, your comfort zone will always have to be stepped out of.  It doesn’t have to be something big, like doing a sky-dive or something just as crazy. However, it’s worthwhile to change something that you’d once have feared, like going to the cinema on your own or eating at a sushi restaurant when the thought of trying raw fish which would normally mean you running for the hills.

    So try something new—it doesn’t have to be wacky, but it has to challenge you!

    9. Be on hand to help others.

    Whether it’s helping a stranger on the street or a family member or a friend helping someone else either in their time of need, lending a helping hand is a wonderful and simple self-improvement to make.  Giving to others is not only beneficial to those you are helping but also to yourself; it can give you a sense of purpose, of contribution and also takes your mind of your own troubles and worries.

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    10. Live in the present moment.

    A wonderful self-improvement tool is to live in the present moment, to live in the now.  It is within this moment that you’ll appreciate all that you have and see the beauty in the simplest of things.  Being mindful of your current circumstances and bringing your mind back to where it belongs will bring about a happier way of life instead of constant worry or stressing about the past or future—both of which do not exist. Only the present moment exists. When you get used to living that way, you’ll never want to go back!

    11. Learn something new.

    There is nothing so liberating as learning something new; it can lift both your confidence and self-esteem and give you a great reason to meet new people.  If you continually top up your brain activity by learning something new all the time, you’ll feel on top of your game and want to share the knowledge you have learned. There is nothing quite so empowering as learning a new tool in life that can either improve your circle of friends or raise confidence levels—or both!

    Reading is also a great way to help you learn something new:

    12. Exercise daily.

    This seems an obvious one, but exercise is so important not only to your health but also to your spirit.  We all know that after exercise, the world can feel a brighter and more positive place, so why don’t we do it more often?  Exercise isn’t about getting the perfect body or losing weight; it’s more about feeling good inside and out!  With a healthy body comes a healthy mind—so start something today. Even if it’s just a daily walk, it’s better than staying on that couch, again.

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    13. Go to new places, travel a bit.

    I’m not saying go fly off to some far away distant forgotten land—although you can if you so wish. It’s more about going to new places and experiencing life outside of your own back yard.  Too many of us stay in one place too often. We only see the same people, the same streets and do the same things each and every day.  If you want to improve your life, get out there and see the world and what it can offer.  You can start by going to a town or city you’ve never been to in your own country and checking out the architecture, the landscapes and the people.  Anything new is good, so get out there!

    14. Listen to uplifting music and dance.

    If there’s one thing that can really improve your life and get you excited about it, it’s listening to great uplifting music and dancing.  When was the last time you really let go?  Let it all hang loose and got into a piece of music and let yourself go?  Dancing, like exercise, makes you feel great. It releases all kinds of emotions and can make you feel unbelievably good.  Self-improvement isn’t all about the serious stuff; it can be something as simple as finding new music, music that inspires you and makes you dance and have fun!

    15. Get up earlier than normal.

    This is the last one, and it’s last because it’s one of those self-improvement tips that we all know is a good thing, yet we seem to avoid it at all costs!  If you think about it, the earliest part of the day is when your brain is most active because it’s been turned off for the last 7 hours or so.  So don’t you think it’s best to get all those things above done in the morning?  Things like exercise, meditation and dancing, which can all be done in the first part of the day.  Take it from me: this early morning stuff can really get your day started with a bang!

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    Featured photo credit: Laura Chouette via unsplash.com

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