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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

    More by this author

    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on October 22, 2018

    5 Life Lessons I Learned From Dean Winchester

    5 Life Lessons I Learned From Dean Winchester

    Is it possible to say anything bad about Supernatural’s co-protagonist, Dean Winchester? I mean, from the very beginning of the show he’s done nothing but save people, hunt things, and look out for his oft-misguided brother Sam, all while putting everyone else’s needs before his own.

    Despite a few mishaps and stumbles here and there, Dean really is a great role model (well, excluding his tendency to consume copious amounts of alcohol and spend a bit too much time with a certain adult magazine).

    Below, you’ll find a list of just a few of the things that Dean Winchester has taught me about life (beware, spoilers abound)…

    1. Always Look Out For Your Family.

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      At the end of the day, all you really have is your family, and thus it’s important not to cut your ties with them unless absolutely necessary. As much as you’d like to think you could do without them sometimes, especially when they’re acting up, it’s a fact that most of us need some sort of support system to keep persevering in our daily lives. That motivation, that drive to succeed, that helping hand when you need it most; it often comes from family. It’s incredibly hard to go it alone in this world, and we should all be thankful for those in our family who make our journeys just a bit easier.

      Dean grew up on the road, and often found himself in difficult circumstances. Without his dad and brother, he’d have been killed, or worse, long ago. Thus, Dean goes to extreme lengths to maintain his relations with what little family he has left.

      His brother therefore is everything to him, so much so that it becomes overbearing to Sam at times (which says more about Sam’s flaws than Dean’s, in my opinion).

      Dean looked out for Sam even when most sane people would turn the other cheek. Heck, he even gave up his soul to resurrect Sam, and later dealt with his brother’s addiction with demon blood in such an understanding manner (given the circumstances) that he probably deserves some kind of award. Later, when Castiel became a permanent fixture on the show, he too became a part of Dean’s family, and as such Dean has looked out for the prodigal angel ever since. Dean is just a supremely loyal guy, who’s insanely protective of the people he loves.

      While you shouldn’t let family members take advantage of you (more on this below), keeping close ties with them and looking out for their best interests is noble indeed.

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      2. Take Care Of Your Car.

      Is there anyone better at maintaining a car than Dean Winchester? It seems that all he needs is a few hours and some bicep flexing to get his 1967 Chevy Impala running as well as it did in…well…1967.

      I have absolutely zero sense when it comes to the mechanics of a car, so I admire Dean’s technical prowess. But this goes even deeper than the car. It’s about the symbolism of it all. We all have something we care about in this world more than most. Some may call it a hobby, some may call it an obsession, but you know it as the thing you love doing. For me it might be writing or video games. For Dean it’s his Impala. For my mom, it would be teaching. For you, it could be any number of things.

      As you see in the image above, Dean keeps his nearly fifty year old car looking brand spanking new, something of a miracle judging by how many times it has been wrecked in the show. If we all put that much elbow grease into the things we are obsessed with and care about the most, not only would we be happier, but the world would be a better place as well!

      To put it even more simply, if you love something as much as Dean loves his Impala, take the time to maintain it, to keep it in tip top shape. I know I’m getting abstract here, but if you like writing, that means keep writing!

      Or if you love cooking, keep coming up with new recipes!

      Dean is passionate about his car, and the time he puts into showing that passion is something we should all emulate when it comes to the things we love and are obsessed with.

      3. Being Brave Has Its Benefits.

      Who would have thought that Lucifer could be beaten by a mixture of bravery and brotherly love? Dean’s shown time and time again in Supernatural that he’s willing to risk his life and limb to take down the greatest of evils, whether it be Azazel, Lilith, Alastair, or the Devil himself. On that same note, were would any of us be if we didn’t have a bit of bravery? I know that I personally would be practically nowhere without the tiny amount of courage I’m able to conjure up now and then. Life is difficult, and it takes perseverance and a belief in oneself to make progress.

      For instance, I’m currently applying to a smattering of PhD programs. Frankly, it’s terrifying, putting myself out there to be judged by faceless entities in some of the world’s top universities. But I’m doing it because I know it’s the right thing for my future, no matter how much it hurts to expose myself to possible rejection.

      One thing I noticed while studying history is that great leaders usually aren’t the most intelligent, all-around awesome people in the room. Otherwise, Ben Franklin would have been our first President and Machiavelli’s republic would have worked out. No, the people who blaze a trail into the future are the ones willing to make tough, heat-of-the-moment decisions without knowing what the exact consequences might be.

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      Often times, all it takes is a bit of moxy and belief in oneself to accomplish things you thought were impossible. For instance, I thought I could never lecture or teach a class, but when the day finally came I walked through the door, took a deep breath, and just went with it.

      Lo and behold it all went fine! Dean is the epitome of that dive in and ask questions later mentality. It may not always be the smartest move on the chess board, but it’s often the one that results in the swiftest victory.

      While there are certainly benefits to thinking everything through, sometimes the situation calls for an empty mind and bold action.

      4. You Will Lose, What Matters Is How You Deal With It.

      As a way to get my creative juices flowing for this article, I’m listening to Bob Seger’s “Beautiful Loser,” which is one of many songs that could be called Dean Winchester’s theme.

      Indeed, it played at the beginning of season 6 when Dean was still trying to cope with the fact that his brother was “dead” by trying to live a normal suburban life (which to Dean was probably worse than the forty years he spent in hell). Of course, we can all relate just a bit to Mr. Seger’s song, as we all find ourselves down in the dumps at one point or another. What matters it how we react to such adversity. Do we cower, and let our failures consume us, or keep fighting and hope to win in the future? Obviously, the latter choice is the better option.

      A good example I have relates to the basketball player Kobe Bryant, a polarizing figure to say the least. He recently attained the NBA record for most shots missed overall, which sounds bad on paper. But let’s look at the facts. Despite the fact that Kobe failed to make thousands of shots, he didn’t let it bring him down. If he let a bad shooting night or two keep him from being who he is, it’s doubtful he would have won five championships.

      We all lose, and are losers, at some points. Even the best of us. We just need to remember that there’s always a new day tomorrow, that there’s always a chance to make up for past deficiencies, always another opportunity to throw the ball into the basket. You aren’t defined by your failures, but by how you choose to react to them.

      Dean’s probably lost more than any character on Supernatural. He blamed himself for his dad’s death, was unable to keep Sam from going dark side, and unknowingly started the chain of events that led to Lucifer’s release.

      On top of all that, he seems to get his face smashed in by people who are supposed to love him pretty frequently, as you can see by the image used above. Fast forward to season 10, and we’ve seen Dean have to deal fairly consistently with people (read: Sam) who don’t appreciate anything he’s done for them.

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      Dean epitomizes the fact that we humans lose, a lot. That doesn’t mean, however, that we have to sit on our laurels and let life beat us down.

      Despite dealing with the lowest of lows, Dean has always risen above in the end and done what’s right. It hasn’t always worked out, but I’d say he’s seen a net positive effect from his actions despite everything he’s been through.

      5. Sometimes You Have To Let It All Out.

      This season, Dean turned into a demon, which removed his humanity and allowed him to go crazy (it involved lots of bar fights and karaoke).

      This version of Dean was all-powerful and snarky to the max. He let everyone have it, especially Sam, who for the past several seasons has treated Dean like an annoyance. Obviously, there’s no way I know of to gain the powers of a demon, and so none of us can let it all out like Dean in the literal sense. But if you’re feeling wronged by somebody, something, or the world as a whole, it’s a great idea to let off some steam every so often.

      This can come in the form of an angry outburst, a lengthy crying session, a prolonged run, a few angry screams at the moon while on an empty beach. Whatever works for you to try and address the pain you’ve been feeling. This doesn’t have to occur very frequently, nor should it. It’s a way to address whatever problems you’ve been dealing with in life in a rapid manner, and come back with a renewed outlook on whatever you were dealing with.

      Sometimes everyone, even someone with as perfect of a personality as Dean Winchester, has to let out their demons, literally or figuratively.

      You can’t just bottle it up all of the time. Dean tried to do this, and it only sparked the series of events that led to him becoming a demon.

      In my opinion, Dean’s time on the dark side was good for him and his loved ones, as they got to hear just how much they’d been taking advantage of his loyalty and trust all these years.

      So there you have it. Dean isn’t just on Supernatural to be a pretty face. He’s there to represent the kind of flawed human with good intentions that we all aspire to be.

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      Though his brother Sam has shown flashes of this as well, Dean really is the one who exudes the kind of loyalty, care, and resiliency that I and others envy.

      After 9 seasons of looking out for literally everyone, I think that Dean’s time as a demon was a breath of fresh air for the character.

      Will this form of his return?

      I hope so, because Dean deserves more than two episodes to rail against all of the people who stepped on him for years.

      Are you a Dean Winchester fan? Or just a fan of Supernatural?

      No matter which, or even none, you can benefit from the lessons the character teaches us!

      Featured photo credit: Dean Winchester/sandrieliribeiro via flickr.com

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