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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on August 12, 2019

    13 Things Mentally Strong People Don’t Do

    13 Things Mentally Strong People Don’t Do

    Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.

    Take a look at these 13 things that mentally strong people don’t do so that you too can become mentally stronger.

    1. They Don’t Waste Time Feeling Sorry for Themselves

    Mentally strong people don’t sit around feeling sorry about their circumstances or how others have treated them. Instead, they take responsibility for their role in life and understand that life isn’t always easy or fair.

    2. They Don’t Give Away Their Power

    They don’t allow others to control them, and they don’t give someone else power over them. They don’t say things like, “My boss makes me feel bad,” because they understand that they are in control over their own emotions and they have a choice in how they respond.

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    3. They Don’t Shy Away from Change

    Mentally strong people don’t try to avoid change. Instead, they welcome positive change and are willing to be flexible. They understand that change is inevitable and believe in their abilities to adapt.

    4. They Don’t Waste Energy on Things They Can’t Control

    You won’t hear a mentally strong person complaining over lost luggage or traffic jams. Instead, they focus on what they can control in their lives. They recognize that sometimes, the only thing they can control is their attitude.

    5. They Don’t Worry About Pleasing Everyone

    Mentally strong people recognize that they don’t need to please everyone all the time. They’re not afraid to say no or speak up when necessary. They strive to be kind and fair, but can handle other people being upset if they didn’t make them happy.

    6. They Don’t Fear Taking Calculated Risks

    They don’t take reckless or foolish risks, but don’t mind taking calculated risks. Mentally strong people spend time weighing the risks and benefits before making a big decision, and they’re fully informed of the potential downsides before they take action.

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    7. They Don’t Dwell on the Past

    Mentally strong people don’t waste time dwelling on the past and wishing things could be different. They acknowledge their past and can say what they’ve learned from it.

    However, they don’t constantly relive bad experiences or fantasize about the glory days. Instead, they live for the present and plan for the future.

    8. They Don’t Make the Same Mistakes Over and Over

    Mentally strong people accept responsibility for their behavior and learn from their past mistakes. As a result, they don’t keep repeating those mistakes over and over. Instead, they move on and make better decisions in the future.

    9. They Don’t Resent Other People’s Success

    Mentally strong people can appreciate and celebrate other people’s success in life. They don’t grow jealous or feel cheated when others surpass them. Instead, they recognize that success comes with hard work, and they are willing to work hard for their own chance at success.

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    10. They Don’t Give Up After the First Failure

    Mentally strong people don’t view failure as a reason to give up. Instead, they use failure as an opportunity to grow and improve. They are willing to keep trying until they get it right.

    11. They Don’t Fear Alone Time

    Mentally strong people can tolerate being alone and they don’t fear silence. They aren’t afraid to be alone with their thoughts and they can use downtime to be productive.

    They enjoy their own company and aren’t dependent on others for companionship and entertainment all the time but instead can be happy alone.

    12. They Don’t Feel the World Owes Them Anything

    Mentally strong people don’t feel entitled to things in life. They weren’t born with a mentality that others would take care of them or that the world must give them something. Instead, they look for opportunities based on their own merits.

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    13. They Don’t Expect Immediate Results

    Whether they are working on improving their health or getting a new business off the ground, mentally strong people don’t expect immediate results. Instead, they apply their skills and time to the best of their ability and understand that real change takes time.

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