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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on June 19, 2019

    6 Ways to Be a Successful Risk Taker and Take More Chances

    6 Ways to Be a Successful Risk Taker and Take More Chances

    I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

    Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

    It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

    1. Understand That Failure Is Going to Happen a Lot

    It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

    Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

    When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

    2. Trust the Muse

    Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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    When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

    “The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

    The muse is a goddess who wants our attention and wants us to work on our passion.

    If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

    The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

    Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

    3. Remember to Be Authentic

    Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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    How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

    For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

    One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

    Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

    Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

    4. Don’t Take Any Risks While You’re Not Clearheaded

    I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

    One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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    Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

    A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

    Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

    5. Fully Understand What You’re Risking

    It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

    We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

    If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

    You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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    6. Remember This Is Your One Shot Only

    As far as we know officially, this is our one shot at life, so why not take some risks?

    The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

    Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

    Now go ahead, take that risk and be successful at it!

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    Featured photo credit: Unsplash via unsplash.com

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