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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on August 21, 2018

    15 Signs You’re an Old Soul and Think Differently

    15 Signs You’re an Old Soul and Think Differently

    If you’ve often felt slightly removed from the worries of today and miss the simplistic life of a time gone by, or somehow feel a little out of sync with what your peers are concerned with, there’s a chance you may be an old soul.

    Being an old soul refers to how you view and approach life.

    Your views echo those of someone much older than you, who has lived a long and fruitful life. You approach life with a greater sense of knowledge and wisdom coupled with a greater sense of inner wealth.

    If you’ve ever met an exasperated 10 year old saying, “Kids today are so…”, or a 28 year old who says, “In my day…”, an awful lot, chances are you’re in the presence of a beautiful old soul. They’re often perplexed, and unable to relate to the things people their own age consider fun, or important, and so feel out of place.

    They look at life through a vignette of experiences they may not have lived, yet, but somehow, just seem to know.

    So if you’ve ever felt like you’ve lived before, and you have a wealth of wisdom you can’t explain, chances are you have been reincarnated—

    —or maybe, you’re just an old soul!

    Here are some tell-tale signs to help you find out if you’re an old soul.

    1. You know there’s another way to do things.

    You often say things like, “I have a feeling this will work”, or “there’s no harm in trying.” People may view your suggestions as outdated or done, but you know that sometimes, just sometimes, the tried and tested ways of doing things are best. Hey, if it ain’t broke…

    You feel that not all problems require a new and innovative solution, and going round in circles when the answer may be staring you in the face is usually a waste of valuable time, and energy.

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    You have no problem trying out new things, but know, too, that oldies can also be goodies.

    2. You give advice well beyond your years.

    You somehow seem to know how to do things you haven’t even done yourself yet. It’s like you’ve lived before, and just know how it all works. People often look at you with that “how do you know?” expression, and you respond with a confident, “I just know!”

    Truth is, you do just know, but don’t know how you know. Those people who come to you for advice, though somewhat freaked out by your amazing prophetic powers to impressively offer solutions and predict outcomes, trust you wholeheartedly and don’t doubt your authenticity.

    3. You like to think things through.

    Even the most impatient of people will need to think things through if they are an old soul at heart. You need that time to maul it over in your head.

    It’s an important part of your to-do process, and it enables you to move forward in the direction most in sync with your mind, body and soul.

    To you, not being able to think things through, even a little, leaves you feeling uneasy, and that does nothing to help.

    4. You don’t waste time asking why.

    After you’ve thought things through, you move ahead, confident in the knowledge that you’ve done all you needed to do to get going.

    You don’t waste time in trying to justify it to yourself or anyone else. You have little time and patience for the nonsensical and would prefer to utilize your time getting things done, rather than sitting around talking about getting things done.

    In the end, you understand that whatever you do, you trust that all things work out just as they are supposed to, and you don’t want to question that wonderful process.

    5. You don’t like to go out just for the sake of going out.

    It’s quality over quantity for you. You love to go out and have fun, but going out because others feel it is required, or you look boring if you don’t, holds no merit for you.

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    When you go out, you’d like to experience something; something that resonates with your way of perceiving the world and challenges you.

    You’ll happily spend money on those things that give you wonderful experiences and broaden your horizons. Going out just because, seems pointless to you; you’d rather save your time, and money, and do something of quality.

    6. You have an appreciation for old literature.

    You respect the classics. You’re often found getting euphorically high off old books. You’ve probably sniffed a good few old books in your time, and you don’t care who sees.

    For you, old literature should be respected and valued; they hold history and historical experience between their pages and deserve to be exalted.

    7. You have old ears.

    You love and appreciate the classics and have a longing for the musicality of those nostalgic tunes. Your record (that’s right, record!) collection looks like a retro music store. Probably only 10% of your collection consists of what you refer to as “nowadays” music, the rest are from decades gone by.

    You know only a handful of today’s artists, and that’s only because you haven’t heard an album yet to rival your favorite Grateful Dead album, or your favorite Frank Sinatra track.

    You don’t go out of your way to avoid modern music, it just doesn’t seem to whet your appetite. So you’ll happily pump your beloved Janis Joplin or Nat King Cole all the way home. Heaven!

    8. You see no need in being unnecessarily stressed.

    You don’t invite drama just because it makes you feel alive, no, you’d much prefer to live without it.

    You appreciate the quiet, and invite peace. It’s become apparent to you that the world views stress and busyness as being productive.

    But you know that being productive has nothing to do with being crazy busy or stressed, but everything to do with how well you utilize your time.

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    So you’re mindful about what you spend your hours doing, and make sure your doing something worthwhile, and not just keeping busy for busy sake.

    9. You love to meet new people.

    To you, talking to people is enriching and adds to your experience of the world. This isn’t because you just can’t help chit chatting, but more so because you are genuinely fascinated by those you share this planet with, who can offer different perspectives.

    You love being able to swap stories with people you’ve only just met. Plus, it also serves to make those trips to the bank all the more interesting!

    10. You value deep connections.

    For you, it’s all about quality over quantity. You require a deeper connection with those around you in order to feel any connection at all.

    Half-hearted friendships, surface-level relationships and fly-by-night hook-ups are not your thing. You value the essence of deeper friendships and long lasting relationships, as you give yourself wholly to them, too.

    11. You love learning.

    Nothing gets you going more than learning more about yourself, other people and the world around you.

    For you learning is growth, and growth is part of life. As an old soul, you approach learning from the understanding that it doesn’t have to lead anywhere, for example, a degree or certificate.

    Sure, those things are great and offer a sense of accomplishment, but for you it’s the act of learning something new and wonderful that motivates you, not the initials after your name!

    12. You don’t see the fuss about the latest craze.

    Following others just to fit in? Where’s the fun in that? To you, being a style chaser or tech follower is something you can never quite get your head around.

    Sure you may even own a Kindle or you may have an iPad, but now they sit there, gathering dust, because you miss the feel (and smell) or the real thing, and computer works just fine.

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    You don’t really care whether you’re an early adopter or a late comer. None of the things defines you, and you’re okay with that.

    13. You value the company of those much older than you.

    You want to drink in their wisdom and you hang on their every word as they tell you stories of their youth. You laugh at their accounts of old trends, and cry at the war stories, you reminisce with them about long lost loves, and actually listen to their pearls of wisdom.

    At a time when we seem to have less and less time for the more mature among us, the old soul has nothing but time to give. That’s because you appreciate what they have to share, and let’s be honest, you secretly wish for a time when life seemed so simple.

    14. You are the epitome of calm.

    You are the steadfast one, the one neither swayed, nor toppled, even in a crisis. You probably say things like, “Slow is smooth, and smooth is fast,” and tell people to “Get a grip!”

    To everyone else, you appear disconnected, but to those who know you well, you’re actually hard at work, you just work differently.

    You’ve learned that nothing actually gets done if everyone is running around losing their heads; someone needs to be the calm force. This is just how you make sense of what is happening.

    You stop. Wait. Listen. Then decide what steps to take next.

    15. You truly understand what it means to give.

    To you, there’s no better way to live, than to give.

    Giving your time, or money or those things you simply have no need for is the most rewarding thing anyone can do with their short time on earth. It isn’t an ego thing, far from it.

    For you, giving is the purest act of love. Plus, you see no point in holding on to things you cant take with you, so you’re more than happy to travel light!

    Featured photo credit: Portrait of fashionable well dressed man with beard posing outdoors looking away, confident and focused mature man in coat standing outside at sunny evening, elegant fashion model via shutterstock.com

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