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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

    Trending in Communication

    1 How to Spend More Quality Time with Your Partner 2 12 Surprising Benefits of Learning a New Language 3 5 Powerful Ways for Building Fulfilling Relationships 4 How a Lack of Communication Can Cost Your Career 5 What Makes People Happy? 20 Secrets of “Always Happy” People

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    Last Updated on October 17, 2019

    How to Spend More Quality Time with Your Partner

    How to Spend More Quality Time with Your Partner

    You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

    But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

    Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

    What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

    Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

    So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

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    1. Recognize the Signs

    If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

    Some telltale signs include:

    • You’re always on your phones.
    • You value friendships or hobbies over quality time with your spouse.
    • You aren’t together during important events.
    • You are arguing more often or lack connection.
    • You don’t make plans or date nights.
    • You’re not happy.

    If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

    2. Try New Things Together

    Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

    Instead of viewing these as solo hobbies and interests, why not involve your partner?

    Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

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    Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

    3. Schedule in Tech-Free Time

    Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

    Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

    Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

    4. Hit the Gym as a Couple

    One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

    Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

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    5. Cook Meals Together

    Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

    One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

    Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

    If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

    6. Have a Regular Date Night

    Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

    The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

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    Some great ideas for what to do on your date night include:

    • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
    • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
    • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
    • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
    • Dinner and a movie – A classic!
    • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
    • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

    Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

    Final Thoughts

    The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

    • Improves emotional and physical intimacy
    • Lowers divorce rates
    • Improves communication
    • Reduces marital boredom
    • Bonds couples closer
    • Improves friendship
    • Boosts health
    • Reduces stress

    These are all excellent reasons to start making date night a regular part of your week.

    It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

    These relationship tips will bring great benefits to your marriage.

    Featured photo credit: Allen Taylor via unsplash.com

    Reference

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