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SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them

     Most small and mid-sized businesses have joined the content marketing chariot to further reach potential customers.

    Ironically, some business entrepreneurs are still in their comfort zone.

    They don’t want to take responsibility for growing their business. They don’t want to take action to expand their business.

    The Internet has made it exceptionally easy to reach a wider audience. (In case you don’t know, there are people who are desperate to spend money on your products and services.)

    But until you reach out to them with valuable content, they can’t reach out with their money.

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    I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing. We shall be looking at:

    1. SEO Content Concept: the best form of content that hooks, interests and adds value to your target   audience.
    2. Quality Content: Unique content will enhance the mood of your prospects and cause them to take action right now.
    3. Content Timing: Proper timing helps to eliminate guess work from your marketing activities and give you a blank check to cash-in.
    4. Evergreen Content Strategy: Successful businesses live for decades. Make your SEO contents evergreen and you’ll consistently achieve results, even when you’re on vacation.

    1. SEO Content Concept

    Search engine optimization has become the pivot of successful inbound marketing.

    It’s true that you can drive targeted prospects to your blog or website using other systems, but search engines and SEO content marketing are the most efficient. The return on investment is usually high, compared to other promotional systems like Media-buying.

    It’s not enough to optimize web pages to appear on search engine result pages (SERPs), there should be ways to engage strangers when they pay a visit.

    It’s a total waste of time trying to sell to first time visitors; it’s achievable if you persevere.

    In web marketing, it’s essential to lead organic visitors into a sales funnel, until they ‘agree’ with your theory and recommendation.

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    So, proper preparations of your blog or website would ensure you achieve the best results. Don’t send visitors to a homepage, they don’t want to see how beautiful your them is. They want results. Lead them into your ‘rich’ landing page and capture their email address and name – that’s the best SEO content concept used by savvy marketers – you should use it too!

    2. Quality Content

    Oftentimes, potential prospects are confused; the marketing offers and ads they receive on a daily basis are alarming.

    All the infomercials and banner ads are not helping matters. Prospects are desperately looking for VALUABLE contents, rich and simple to entertaining.

    With quality content, you can enlighten target audience, prepare their minds to receive your marketing offers and persuade them to take action immediately. When I launched my passive income ideas blog, quality content was the foundation which brought exponential growth. Focus on quality – sales will definitely come.

    If you struggle to sell a product or service, I think the problem lies with the quality of contents and marketing copy used. If the perceived value is rich in prospect’s eye, they would have no other choice than to subscribe or buy.

    “Quality content” has become a cliché, but we cannot ignore its importance in today’s search engine marketing. If your content is able to solve a particular bugging problem or add value to pre-existing needs, then you’ve succeeded in crafting a masterpiece.

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    Quality content doesn’t mean that every word or sentence is new, you can still make references or cite relevant articles – but ensure you round it up to solving at ‘least’ one problem in your niche. That’s what sets you apart – can you do that?

    3. Content Timing

    There are lots of guess work in SEO content marketing – but it doesn’t have to be so. You could easily leverage on hot trends and recent developments around the web to foster a unique content campaign.

    If you don’t keep abreast of all that’s happening around you, the content you put out there may be outdated and worthless. Participating in social media networks will enable you stay on top news and events. LinkedIn typically alerts users on what’s going on around the world. You should be using LinkedIn to grow your business networks.

    Content timing is important. Google updates are being rolled out periodically and several websites have been buried or sandboxed. You can make a difference if you focus on quality and engagement.

    I can assure you that if you produce time-sensitive contents, and make references on your article, no matter what Google is rolling out in the next algorithm updates, your blog will be untouchable.

    Time your content and write to engage prospects – with time, you’ll achieve tremendous success online and build a rich subscriber-list. Do you know when twitter followers are logged in? Study their activities and timelines and use it as a tweeting-weapon.

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    4. Evergreen Content Strategy

    The last ball in our SEO Content marketing bowl is ‘evergreen.’ Evergreen is my favorite word in web marketing. For your contents to produce results consistently, creativity and in-depth market research has to come in. Evergreen plants are those plants that retain their foliage throughout the year. Your contents should satisfy Google and prospects as time flies.

    Every article and post you write ought to produce better results as it gets older. For instance, if I write an article about email marketing this month and get 100 subscribers, the article is expected to produce x3. That’s about 300 subscribers or more.

    Start your SEO content with long-tail key phrases. Research and keep a swipe file of relevant key terms to target.

    Afterwards, research what other expert’s have written about the topic you’ve in mind – learn from their experiences and use them as a guide to craft informative, rich, valuable and keyword-rich SEO contents.

    Google and other search engines would take interest and reward you every month. That’s the aim of this article and I hope you achieve it in your content marketing career.

    Potential customers are everywhere. You couldn’t find them because your content isn’t optimized properly for search engines and people.

    Writing for the web is an art and until you master it growing a business can be boring and slow. Plan your content marketing attack wisely and experience the surge of targeted buyers every day.

    (Photo credit: SEO Target via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on January 21, 2020

    How to Motivate People Around You and Inspire Them

    How to Motivate People Around You and Inspire Them

    If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

    Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

    So, how to motivate people? Here are 7 ways to motivate others even you can do.

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    1. Listen

    Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

    2. Ask Open-Ended Questions

    Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

    “Why do you want to do that?”

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    “What makes you so excited about it?”

    “How long has that been your dream?”

    You need this information the help you with the following steps.

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    3. Encourage

    This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

    4. Ask About What the First Step Will Be

    After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

    5. Dream

    This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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    6. Ask How You Can Help

    Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

    7. Follow Up

    Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

    Final Thoughts

    By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

    Oh, and you’ll become a motivational super hero. Time to get a cape!

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