Advertising
Advertising

Right Tool Right Job- Social Media

Right Tool Right Job- Social Media

I had this idea that I bet Leon and the others can riff on. Basically: there are plenty of tools out there for lots of aspects of life. Let’s make sure we propose the proper tool (or our take on a good tool) for the right job. From managing our tasks and priorities to determining how best to engage our communities, let’s all start looking around for the right tools.

My first swing at this: Social Media.

Blogs are a Platform

Use blogs to communicate with a community about what interests you. If you’re a corporate blogger, write about the good and the bad about your subjects. If you’re just writing about yourself and your passions, great, but try to make the posts relevent to people outside of yourself. Be real. Be fresh. Communicate in both directions. Enable comments. And write back to those who comment. (Disclaimer: as a blog is a very multi-purpose tool, some of you will disagree with me on this all- comment!)

Blogs can also be used as a knowledge base, but aren’t *as* good at that function, because that relies on updates, and/or edits to fix the problems. (my favorite knowledge base is a wiki- see below).

Advertising

I prefer WordPress (or hosted WordPress), but Blogger, Vox, and several others are equally good.

Wikis are Good for Knowledge Bases

Wikis are editable websites that permit multiple users to interact and easily edit details on a page. We used a wiki as the core organizing tool for PodCamp, our unconference about new media community tools. We used it for everything from posting up hotel deals for the area, to scheduling the sessions, to registration.

I prefer PBWiki and also Wikia, but there are tons out there.

Twitter is for Presence

Advertising

Lots of people have opinions in all directions about Twitter. Briefly, it’s a tool that lets you post 140 characters to a group of friends via SMS, the web, IM, or several 3rd party apps. The site officially asks the question: “What are you doing?,” but you can use the tool however you want.

Use Twitter to point out items of interest on your blog, on other people’s blogs, and in the world around you. Contribute to the larger conversation amongst your friends lists (Twitter works best when you add lots of friends). Use it to show you or your organization’s presence. (And if you want to add me, I’m chrisbrogan.)

Flickr is for Color and Vibrance

Using a photo sharing site like Flickr adds a visual appeal to your social media toolkit. If you’re an organization, take snaps of the people in the company. Take pictures at your social events. Post pictures from your public excursions. And/or take pictures of things that interest you specifically as a human working within that organization.

One of my all time favorite examples of this is following Dave Gray, CEO and founder of XPlane. His personal passions translate well into the nature of his business, which is a visual thinking practice (they help organizations explain complex things with clever visualizations).

Advertising

Other similar sites are Zooomr and Photobucket. There are plenty more.

Podcasts and Videoblogging are for Relationship

Building an audio podcast or a video product for your organization or yourself is a great way to bring even more humanity into the picture. Not unlike the pictures, a podcast adds another content experience, and also adds a voice (and better still a face) to the experience. Podcasts can be in the “how to” vein of using a product or service. They can be advice podcasts, which also build up your reputation as a thought leader in your space.

It’s hard to recommend tools here. There are lots of ways to skin this cat. The most important advice? Don’t spend a lot. Don’t buy some fancy solution from someone charging you thousands to make a podcast. You can do it for free or cheap, including hosting, by just looking around a little.

I recommend Odeo for the easiest audio recording experience. I recommend Blip.tv as a good hosting site for videoblogging/video podcasts (don’t get hung up on the names). If you want to edit things a bit, for audio, try Audacity. For video, use either the built-in Windows Media Maker or iMovie on a Mac before trying anything tricky and expensive.

Advertising

RSS Readers and Search Tools for Ego-Surfing

It’s great that you’re going to engage with all the tools above to reach out to people, but are you listening? If you’re lucky, there are lots of blogs and podcasts and other websites talking about you or your product or your service. Not everything is going to happen on your site. You’ve gotta find the conversations and engage people on their own turf.

Use a good RSS reader. These are tools to let you subscribe to blogs and podcasts such that you read lots of things from one website or application. (Talking further about RSS- Really Simple Syndication- would take up another 2000 words) I like Google Reader, or you can use Bloglines, or one of the built-in RSS readers. The better you get, the more you should demand from the reader.

To track what people are saying about you elsewhere, use sites like Technorati and Google Blogsearch. Both let you make RSS feeds from your searches, which you can then just throw into your RSS reader for “ego surfing.” This tool, more than any others, is vital to understanding how you or your brand or your product are perceived. Hint: if there’s nothing out there, you need more work promoting what you’re doing.

And Now, Your Take

What else have I missed? What other social media tools would you recommend to do the job right? Do you feel I’ve used these tools inappropriately? Jump into the comments section and let us know. That’s the beauty of it, after all.

Chris Brogan is co-founder of PodCamp, a free unconference about new media community tools. He keeps a blog at [chrisbrogan.com]

More by this author

7 Uses for a Virtual Machine When Emailing Think Press Release Mail, BrainDump, Mail, Do Stretch Goals Matter You Had me at Insane

Trending in Communication

1 10 Success Principles for Living Your Dream Life 2 How to Survive a Quarter Life Crisis (The Complete Guide) 3 What Makes a Good Leader: 9 Critical Leadership Qualities 4 Think Positive Mantras Help a Lot? Try Value Affirmation Instead 5 How to Survive a Midlife Crisis (The Definitive Guide for Men)

Read Next

Advertising
Advertising
Advertising

Last Updated on May 28, 2020

10 Success Principles for Living Your Dream Life

10 Success Principles for Living Your Dream Life

Are you stressed out and overwhelmed, wishing you had more time to do the things that really matter? Are you ready to do something better, something special in your life or your career?

You were born with a gift that no one else in the world can express like you. When you dance to your own music, you naturally develop your innate abilities and excel in work and life. You are a total rock star. But when you live someone else’s idea of who you should be, it throws off your groove.

Many people—maybe you—stopped following their dreams way too early in life because their talents were ignored, minimized, or shamed. They didn’t have the chops to win an American Idol competition or nab an Olympic gold medal, so they stopped expressing their inborn gifts altogether.

You don’t need to be an award winner to rock your life. Living your dream life is about discovering your superpowers and feeling vibrant and joyful when you use them. It’s about owning what makes you unique and finding like-minded people to support you.

Here are 10 success principles to help you live a rich and rewarding life on your terms that have worked with thousands of people in my workshops and will work for you, too.

1. Get a Hobby to Move Closer to Your Dreams

If you never became a professional dancer or a world-renowned author, it does NOT mean you should stop dancing or writing! These activities make you come alive, even if you “only” do them as favorite pastimes.

Engaging in a hobby is one of the most important success principles you can follow to move closer to your dreams.

When you try something creative for the first time or in a long while, you begin to see opportunities at work and in life that you were unaware of before. You also feel happier and more energized, according to a recent study from New Zealand.[1]

Some of my most burned-out executive clients reinvigorated their careers by discovering a creative outlet that refueled them after the workday ended. Research at San Francisco State University shows that having a hobby lowers stress and helps you succeed at work.[2]

So, give yourself permission to try new things and revisit old passions you gave up long ago. Setting aside just one hour a week for personal exploration can significantly change your life.

Who knows? Your creative outlet could transform into a thriving business or lead to a new profession down the road.

Advertising

2. Focus on Your Strengths, Not Your Weaknesses

Did you know that you are more likely to succeed when you develop your natural strengths rather than work on your weaknesses? The problem is that you probably don’t know where your true talents lie.

Here are a few options to help you discover your unique strengths. You can:

  • Take the VIA Character Strengths Survey[3]
  • Try Gallup’s CliftonStrengths Assessment[4]
  • Answer a few Superpower Questions

Once you understand what makes you tick, you can use these skills at work and your personal life to get more done in less time. If you boost your unique abilities through practice and study, you can accelerate your career and become a leader in a field that matters to you. It’s worth investing in yourself this way.

3. Jumping off a Cliff is NOT Required

Here’s the deal: most people are too afraid to change. When participants first come to my workshops, they tell me they have mouths to feed, bills to pay, and fear that if they follow their dreams, someone will get hurt.

The old saying “leap and the net shall appear” does not comfort them. Because they are hesitant to plunge into the unknown, they believe their only option is to stay put where they are in life. Can you relate?

You do not have to sacrifice the life you have now to start a new one. I was a psychology professor by day and singer by night for years before I transitioned into a full-time music career.

Just take a little time out each week to do what enlivens you through a hobby, volunteer work, etc. Get a feel for it.

Is it what you really want? If so, increase the time you spend doing it and make the transition when the time feels right.

4. Give Your Inner Critic Some Love

The main culprit that keeps you from stepping outside your comfort zone and getting the life of your dreams is KCRP or K-CRAP – the radio station that plays 24/7 in your head. The moment you try to do something interesting with your life it slaps you down with such chart-topping killer hooks as “Who do you think you are?” and “You’ll never be good enough!”.

Have you ever noticed that KCRP’s mean-spirited DJ sounds like your parents, teachers, bosses, and other authority figures who shut you down creatively? These folks don’t need to stifle you any longer (although they often still do) because your inner critic does it for them. That keeps you stuck in a rut.

To break free, try thinking of this DJ as a gruff old grandfather who gives you crap to keep you safe. Remember, this grumpy grandpa is woefully out of touch with the times. So, his stern opinions don’t really matter much, do they? Give him a pat on the back for his good intentions, and put your focus back on what makes you come alive.

Advertising

This success principle will give you the courage to venture into the unknown where you can dance to the beat of your own drummer.

5. Embrace Your Inner Weirdo

Many of us don’t go after our dreams because we’re afraid folks will find out how odd or strange we are. But our little eccentricities often turn out to be our greatest strengths. Yes, it’s good to be quirky.

Odds are, you lost track of your true passions and talents before you were even old enough to know you were getting off-track. You became slowly “adulterated” by learning to:

  • Take on family roles that don’t match who you really are.
  • Spit back what teachers taught you in school rather than risk getting bad grades for being original.
  • Hide parts of yourself that don’t seem acceptable to certain social groups.

The price for fitting in is that you may wind up leading a life that doesn’t fit you all that well. Your true calling becomes clear when you embrace what makes you different from others and allow yourself to stand out from the crowd, even if it feels awkward.

Often, the very qualities you view as your flaws are your greatest gifts.

6. See the Bigger Picture to Find Your True Calling

I cannot stress the importance of this success principle enough. Your true calling is right in front of you. But you may miss it because you’re looking for it in the wrong place.

To “see” it clearly, try widening your point of view.

Case in point: Maria felt she needed to retire early from being a police detective, so she could travel abroad. I encouraged Maria to think of ways that she could continue to serve as a law enforcer (a career she loved) and travel overseas at the same time.

A few months later, Maria landed a job with the United Nations in Bosnia training the local police force to understand and embrace human rights procedures.

Like Maria, you are an everyday rock star capable of accomplishing greater things than you can imagine. Is what you’re looking for right in front of you, too? Do you have an inkling of what it may be?

Look beyond your day-to-day activities, your current job, and even the town you live in. View your life from an eagle’s perspective and be open to new possibilities.

Advertising

7. Try a Little Wish-List Magic

Pretend I’m your fairy godmother and I give you permission right now to be your most magnificent self. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy. Write it down on a wish list.

Get quiet. Be honest. Think big.

What would you like your career, your relationships, your health, your finances, and your spiritual life to be like? Jot down enough details so that your wishes seem tangible to you. Then, look at this list every morning before you start your day and every night before you go to sleep.

Sounds silly? It’s not. It works! Permitting yourself to daydream about a rich and fulfilling life is the first step to manifesting it.

8. Take Breaks to Get Clues About Your Ideal Future

Did you know that working straight through to a deadline leads to diminishing returns? Research shows that taking a break for 15 minutes every 75 to 90 minutes can help you recharge, refresh your focus, and get more done in less time.[5]

Wait, it gets better! A Stanford study shows that walking increases your creative output increases by 60 percent. Doing repetitive activities such as walking, running, riding your bike, swimming, and sweeping allow solutions to problems to pop into your mind out of nowhere.[6]

What does this success principle have to do with creating your dream life?

These mini-breaks allow you to get vital clues for what to do next to attain your ideal future. Plus, you won’t waste precious time and energy getting lost in other people’s agendas.

9. Take Action on Your Inspired Ideas

Once an inspired thought pops into your mind, take action.

This is one of the most powerful success principles for turning your dreams into reality; the sooner the better. Whatever it is—from calling an old friend to taking a new route home—be sure to do it!

Pay attention to your oddball hunches. You need to go after what you want, not just dream about it. As comedian Jim Carrey warns,

Advertising

“You can’t just visualize and go eat a sandwich.”

10. Count Your Rockstar Moments

Still not sure you have what it takes to get your dream life? This final success principle is guaranteed to help.

Make a list of everything you’ve ever accomplished. As you read back through it, put a star next to each item, and let it sink in.

You’ll be pleasantly surprised by how good you’ll feel about yourself afterward. You’ll also see how effective you’ve been in the past at getting what you want. You’ve succeeded before, you can succeed again.

You already rock. You just need to own it. Trust me, you’ve got this!

Final Thoughts

Eleanor Roosevelt said,

“The future belongs to those who believe in the beauty of their dreams.”

Following these success principles will help you find the time and energy to do the things that really matter and live with clear intention.

By spending just one hour a week doing something you love, focusing on your strengths and achievements, embracing what makes you different, and acting on inspired ideas, you can create a life that is a perfect fit for you, step-by-step.

If you don’t have a clue about what your dream life could look like yet, don’t worry. Your heart knows. It has been “talking” to you for a long time. It’s just being muffled by KCRP, buried under a lot of “shoulds” and fear.

This article can also help you figure out the life you truly want to live: How to Get Motivated and Be Happy Every Day When You Wake Up.

Stand still, get quiet, and listen. It’s constantly telling you what you need to do to realize your own rockstar potential. It may be just a whisper now, but the more you pay attention to it, the louder it will get, and the easier it will be to follow.

More About Success in Life

Featured photo credit: Rahul Dey via unsplash.com

Reference

Read Next