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Right Tool Right Job- Social Media

Right Tool Right Job- Social Media

I had this idea that I bet Leon and the others can riff on. Basically: there are plenty of tools out there for lots of aspects of life. Let’s make sure we propose the proper tool (or our take on a good tool) for the right job. From managing our tasks and priorities to determining how best to engage our communities, let’s all start looking around for the right tools.

My first swing at this: Social Media.

Blogs are a Platform

Use blogs to communicate with a community about what interests you. If you’re a corporate blogger, write about the good and the bad about your subjects. If you’re just writing about yourself and your passions, great, but try to make the posts relevent to people outside of yourself. Be real. Be fresh. Communicate in both directions. Enable comments. And write back to those who comment. (Disclaimer: as a blog is a very multi-purpose tool, some of you will disagree with me on this all- comment!)

Blogs can also be used as a knowledge base, but aren’t *as* good at that function, because that relies on updates, and/or edits to fix the problems. (my favorite knowledge base is a wiki- see below).

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I prefer WordPress (or hosted WordPress), but Blogger, Vox, and several others are equally good.

Wikis are Good for Knowledge Bases

Wikis are editable websites that permit multiple users to interact and easily edit details on a page. We used a wiki as the core organizing tool for PodCamp, our unconference about new media community tools. We used it for everything from posting up hotel deals for the area, to scheduling the sessions, to registration.

I prefer PBWiki and also Wikia, but there are tons out there.

Twitter is for Presence

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Lots of people have opinions in all directions about Twitter. Briefly, it’s a tool that lets you post 140 characters to a group of friends via SMS, the web, IM, or several 3rd party apps. The site officially asks the question: “What are you doing?,” but you can use the tool however you want.

Use Twitter to point out items of interest on your blog, on other people’s blogs, and in the world around you. Contribute to the larger conversation amongst your friends lists (Twitter works best when you add lots of friends). Use it to show you or your organization’s presence. (And if you want to add me, I’m chrisbrogan.)

Flickr is for Color and Vibrance

Using a photo sharing site like Flickr adds a visual appeal to your social media toolkit. If you’re an organization, take snaps of the people in the company. Take pictures at your social events. Post pictures from your public excursions. And/or take pictures of things that interest you specifically as a human working within that organization.

One of my all time favorite examples of this is following Dave Gray, CEO and founder of XPlane. His personal passions translate well into the nature of his business, which is a visual thinking practice (they help organizations explain complex things with clever visualizations).

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Other similar sites are Zooomr and Photobucket. There are plenty more.

Podcasts and Videoblogging are for Relationship

Building an audio podcast or a video product for your organization or yourself is a great way to bring even more humanity into the picture. Not unlike the pictures, a podcast adds another content experience, and also adds a voice (and better still a face) to the experience. Podcasts can be in the “how to” vein of using a product or service. They can be advice podcasts, which also build up your reputation as a thought leader in your space.

It’s hard to recommend tools here. There are lots of ways to skin this cat. The most important advice? Don’t spend a lot. Don’t buy some fancy solution from someone charging you thousands to make a podcast. You can do it for free or cheap, including hosting, by just looking around a little.

I recommend Odeo for the easiest audio recording experience. I recommend Blip.tv as a good hosting site for videoblogging/video podcasts (don’t get hung up on the names). If you want to edit things a bit, for audio, try Audacity. For video, use either the built-in Windows Media Maker or iMovie on a Mac before trying anything tricky and expensive.

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RSS Readers and Search Tools for Ego-Surfing

It’s great that you’re going to engage with all the tools above to reach out to people, but are you listening? If you’re lucky, there are lots of blogs and podcasts and other websites talking about you or your product or your service. Not everything is going to happen on your site. You’ve gotta find the conversations and engage people on their own turf.

Use a good RSS reader. These are tools to let you subscribe to blogs and podcasts such that you read lots of things from one website or application. (Talking further about RSS- Really Simple Syndication- would take up another 2000 words) I like Google Reader, or you can use Bloglines, or one of the built-in RSS readers. The better you get, the more you should demand from the reader.

To track what people are saying about you elsewhere, use sites like Technorati and Google Blogsearch. Both let you make RSS feeds from your searches, which you can then just throw into your RSS reader for “ego surfing.” This tool, more than any others, is vital to understanding how you or your brand or your product are perceived. Hint: if there’s nothing out there, you need more work promoting what you’re doing.

And Now, Your Take

What else have I missed? What other social media tools would you recommend to do the job right? Do you feel I’ve used these tools inappropriately? Jump into the comments section and let us know. That’s the beauty of it, after all.

Chris Brogan is co-founder of PodCamp, a free unconference about new media community tools. He keeps a blog at [chrisbrogan.com]

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Last Updated on February 11, 2021

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

How often have you said something simple, only to have the person who you said this to misunderstand it or twist the meaning completely around? Nodding your head in affirmative? Then this means that you are being unclear in your communication.

Communication should be simple, right? It’s all about two people or more talking and explaining something to the other. The problem lies in the talking itself, somehow we end up being unclear, and our words, attitude or even the way of talking becomes a barrier in communication, most of the times unknowingly. We give you six common barriers to communication, and how to get past them; for you to actually say what you mean, and or the other person to understand it as well…

The 6 Walls You Need to Break Down to Make Communication Effective

Think about it this way, a simple phrase like “what do you mean” can be said in many different ways and each different way would end up “communicating” something else entirely. Scream it at the other person, and the perception would be anger. Whisper this is someone’s ear and others may take it as if you were plotting something. Say it in another language, and no one gets what you mean at all, if they don’t speak it… This is what we mean when we say that talking or saying something that’s clear in your head, many not mean that you have successfully communicated it across to your intended audience – thus what you say and how, where and why you said it – at times become barriers to communication.[1]

Perceptual Barrier

The moment you say something in a confrontational, sarcastic, angry or emotional tone, you have set up perceptual barriers to communication. The other person or people to whom you are trying to communicate your point get the message that you are disinterested in what you are saying and sort of turn a deaf ear. In effect, you are yelling your point across to person who might as well be deaf![2]

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The problem: When you have a tone that’s not particularly positive, a body language that denotes your own disinterest in the situation and let your own stereotypes and misgivings enter the conversation via the way you talk and gesture, the other person perceives what you saying an entirely different manner than say if you said the same while smiling and catching their gaze.

The solution: Start the conversation on a positive note, and don’t let what you think color your tone, gestures of body language. Maintain eye contact with your audience, and smile openly and wholeheartedly…

Attitudinal Barrier

Some people, if you would excuse the language, are simply badass and in general are unable to form relationships or even a common point of communication with others, due to their habit of thinking to highly or too lowly of them. They basically have an attitude problem – since they hold themselves in high esteem, they are unable to form genuine lines of communication with anyone. The same is true if they think too little of themselves as well.[3]

The problem: If anyone at work, or even in your family, tends to roam around with a superior air – anything they say is likely to be taken by you and the others with a pinch, or even a bag of salt. Simply because whenever they talk, the first thing to come out of it is their condescending attitude. And in case there’s someone with an inferiority complex, their incessant self-pity forms barriers to communication.

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The solution: Use simple words and an encouraging smile to communicate effectively – and stick to constructive criticism, and not criticism because you are a perfectionist. If you see someone doing a good job, let them know, and disregard the thought that you could have done it better. It’s their job so measure them by industry standards and not your own.

Language Barrier

This is perhaps the commonest and the most inadvertent of barriers to communication. Using big words, too much of technical jargon or even using just the wrong language at the incorrect or inopportune time can lead to a loss or misinterpretation of communication. It may have sounded right in your head and to your ears as well, but if sounded gobbledygook to the others, the purpose is lost.

The problem: Say you are trying to explain a process to the newbies and end up using every technical word and industry jargon that you knew – your communication has failed if the newbie understood zilch. You have to, without sounding patronizing, explain things to someone in the simplest language they understand instead of the most complex that you do.

The solution: Simplify things for the other person to understand you, and understand it well. Think about it this way: if you are trying to explain something scientific to a child, you tone it down to their thinking capacity, without “dumbing” anything down in the process.[4]

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Emotional Barrier

Sometimes, we hesitate in opening our mouths, for fear of putting our foot in it! Other times, our emotional state is so fragile that we keep it and our lips zipped tightly together lest we explode. This is the time that our emotions become barriers to communication.[5]

The problem: Say you had a fight at home and are on a slow boil, muttering, in your head, about the injustice of it all. At this time, you have to give someone a dressing down over their work performance. You are likely to transfer at least part of your angst to the conversation then, and talk about unfairness in general, leaving the other person stymied about what you actually meant!

The solution: Remove your emotions and feelings to a personal space, and talk to the other person as you normally would. Treat any phobias or fears that you have and nip them in the bud so that they don’t become a problem. And remember, no one is perfect.

Cultural Barrier

Sometimes, being in an ever-shrinking world means that inadvertently, rules can make cultures clash and cultural clashes can turn into barriers to communication. The idea is to make your point across without hurting anyone’s cultural or religious sentiments.

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The problem: There are so many ways culture clashes can happen during communication and with cultural clashes; it’s not always about ethnicity. A non-smoker may have problems with smokers taking breaks; an older boss may have issues with younger staff using the Internet too much.

The solution: Communicate only what is necessary to get the point across – and eave your personal sentiments or feelings out of it. Try to be accommodative of the other’s viewpoint, and in case you still need to work it out, do it one to one, to avoid making a spectacle of the other person’s beliefs.[6]

Gender Barrier

Finally, it’s about Men from Mars and Women from Venus. Sometimes, men don’t understand women and women don’t get men – and this gender gap throws barriers in communication. Women tend to take conflict to their graves, literally, while men can move on instantly. Women rely on intuition, men on logic – so inherently, gender becomes a big block in successful communication.[7]

The problem: A male boss may inadvertently rub his female subordinates the wrong way with anti-feminism innuendoes, or even have problems with women taking too many family leaves. Similarly, women sometimes let their emotions get the better of them, something a male audience can’t relate to.

The solution: Talk to people like people – don’t think or classify them into genders and then talk accordingly. Don’t make comments or innuendos that are gender biased – you don’t have to come across as an MCP or as a bra-burning feminist either. Keep gender out of it.

And remember, the key to successful communication is simply being open, making eye contact and smiling intermittently. The battle is usually half won when you say what you mean in simple, straightforward words and keep your emotions out of it.

Reference

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