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Right Tool Right Job- Social Media

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Right Tool Right Job- Social Media

I had this idea that I bet Leon and the others can riff on. Basically: there are plenty of tools out there for lots of aspects of life. Let’s make sure we propose the proper tool (or our take on a good tool) for the right job. From managing our tasks and priorities to determining how best to engage our communities, let’s all start looking around for the right tools.

My first swing at this: Social Media.

Blogs are a Platform

Use blogs to communicate with a community about what interests you. If you’re a corporate blogger, write about the good and the bad about your subjects. If you’re just writing about yourself and your passions, great, but try to make the posts relevent to people outside of yourself. Be real. Be fresh. Communicate in both directions. Enable comments. And write back to those who comment. (Disclaimer: as a blog is a very multi-purpose tool, some of you will disagree with me on this all- comment!)

Blogs can also be used as a knowledge base, but aren’t *as* good at that function, because that relies on updates, and/or edits to fix the problems. (my favorite knowledge base is a wiki- see below).

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I prefer WordPress (or hosted WordPress), but Blogger, Vox, and several others are equally good.

Wikis are Good for Knowledge Bases

Wikis are editable websites that permit multiple users to interact and easily edit details on a page. We used a wiki as the core organizing tool for PodCamp, our unconference about new media community tools. We used it for everything from posting up hotel deals for the area, to scheduling the sessions, to registration.

I prefer PBWiki and also Wikia, but there are tons out there.

Twitter is for Presence

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Lots of people have opinions in all directions about Twitter. Briefly, it’s a tool that lets you post 140 characters to a group of friends via SMS, the web, IM, or several 3rd party apps. The site officially asks the question: “What are you doing?,” but you can use the tool however you want.

Use Twitter to point out items of interest on your blog, on other people’s blogs, and in the world around you. Contribute to the larger conversation amongst your friends lists (Twitter works best when you add lots of friends). Use it to show you or your organization’s presence. (And if you want to add me, I’m chrisbrogan.)

Flickr is for Color and Vibrance

Using a photo sharing site like Flickr adds a visual appeal to your social media toolkit. If you’re an organization, take snaps of the people in the company. Take pictures at your social events. Post pictures from your public excursions. And/or take pictures of things that interest you specifically as a human working within that organization.

One of my all time favorite examples of this is following Dave Gray, CEO and founder of XPlane. His personal passions translate well into the nature of his business, which is a visual thinking practice (they help organizations explain complex things with clever visualizations).

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Other similar sites are Zooomr and Photobucket. There are plenty more.

Podcasts and Videoblogging are for Relationship

Building an audio podcast or a video product for your organization or yourself is a great way to bring even more humanity into the picture. Not unlike the pictures, a podcast adds another content experience, and also adds a voice (and better still a face) to the experience. Podcasts can be in the “how to” vein of using a product or service. They can be advice podcasts, which also build up your reputation as a thought leader in your space.

It’s hard to recommend tools here. There are lots of ways to skin this cat. The most important advice? Don’t spend a lot. Don’t buy some fancy solution from someone charging you thousands to make a podcast. You can do it for free or cheap, including hosting, by just looking around a little.

I recommend Odeo for the easiest audio recording experience. I recommend Blip.tv as a good hosting site for videoblogging/video podcasts (don’t get hung up on the names). If you want to edit things a bit, for audio, try Audacity. For video, use either the built-in Windows Media Maker or iMovie on a Mac before trying anything tricky and expensive.

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RSS Readers and Search Tools for Ego-Surfing

It’s great that you’re going to engage with all the tools above to reach out to people, but are you listening? If you’re lucky, there are lots of blogs and podcasts and other websites talking about you or your product or your service. Not everything is going to happen on your site. You’ve gotta find the conversations and engage people on their own turf.

Use a good RSS reader. These are tools to let you subscribe to blogs and podcasts such that you read lots of things from one website or application. (Talking further about RSS- Really Simple Syndication- would take up another 2000 words) I like Google Reader, or you can use Bloglines, or one of the built-in RSS readers. The better you get, the more you should demand from the reader.

To track what people are saying about you elsewhere, use sites like Technorati and Google Blogsearch. Both let you make RSS feeds from your searches, which you can then just throw into your RSS reader for “ego surfing.” This tool, more than any others, is vital to understanding how you or your brand or your product are perceived. Hint: if there’s nothing out there, you need more work promoting what you’re doing.

And Now, Your Take

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What else have I missed? What other social media tools would you recommend to do the job right? Do you feel I’ve used these tools inappropriately? Jump into the comments section and let us know. That’s the beauty of it, after all.

Chris Brogan is co-founder of PodCamp, a free unconference about new media community tools. He keeps a blog at [chrisbrogan.com]

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Last Updated on November 18, 2021

10 Proven Ways to Judge a Person’s Character

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10 Proven Ways to Judge a Person’s Character

We all fall into the trap of judging a person’s character by their appearance. How wrong we are! All too often, the real character of the person only appears when some negative event hits them or you. Then you may see a toxic person emerging from the ruins and it is often a shock.

A truly frightening example is revealed in the book by O’Toole in Bowman called Dangerous Instincts: How Gut Instincts Betray Us. A perfectly respectable, charming, well dressed neighbor was found to have installed a torture chamber in his garage where he was systematically abusing kidnapped women. This is an extreme example, but it does show how we can be totally deceived by a person’s physical appearance, manners and behavior.

So, what can you do? You want to be able to assess personal qualities when you come into contact with colleagues, fresh acquaintances and new friends who might even become lifelong partners. You want to know if they are:

  • honest
  • reliable
  • competent
  • kind and compassionate
  • capable of taking the blame
  • able to persevere
  • modest and humble
  • pacific and can control anger.

The secret is to reserve judgment and take your time. Observe them in certain situations; look at how they react. Listen to them talking, joking, laughing, explaining, complaining, blaming, praising, ranting, and preaching. Only then will you be able to judge their character. This is not foolproof, but if you follow the 10 ways below, you have a pretty good chance of not ending up in an abusive relationship.

1. Is anger a frequent occurrence?

All too often, angry reactions which may seem to be excessive are a sign that there are underlying issues. Do not think that every person who just snaps and throws his/her weight around mentally and physically is just reacting normally. Everyone has an occasional angry outburst when driving or when things go pear-shaped.

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But if this is almost a daily occurrence, then you need to discover why and maybe avoid that person. Too often, anger will escalate to violent and aggressive behavior. You do not want to be near someone who thinks violence can solve personal or global problems.

2. Can you witness acts of kindness?

How often do you see this person being kind and considerate? Do they give money to beggars, donate to charity, do voluntary work or in some simple way show that they are willing to share the planet with about 7 billion other people?

I was shocked when a guest of mine never showed any kindness to the weak and disadvantaged people in our town. She was ostensibly a religious person, but I began to doubt the sincerity of her beliefs.

“The best index to a person’s character is how he treats people who can’t do him any good, and how he treats people who can’t fight back.”

Abigail Van Buren

3. How does this person take the blame?

Maybe you know that s/he is responsible for a screw-up in the office or even in not turning up on time for a date. Look at their reaction. If they start blaming other colleagues or the traffic, well, this is an indication that they are not willing to take responsibility for their mistakes.

4. Don’t use Facebook as an indicator.

You will be relieved to know that graphology (the study of that forgotten skill of handwriting) is no longer considered a reliable test of a person’s character. Neither is Facebook stalking, fortunately. A study showed that Facebook use of foul language, sexual innuendo and gossip were not reliable indicators of a candidate’s character or future performance in the workplace.

5. Read their emails.

Now a much better idea is to read the person’s emails. Studies show that the use of the following can indicate certain personality traits:

  • Too many exclamation points may reveal a sunny disposition
  • Frequent errors may indicate apathy
  • Use of smileys is the only way a person can smile at you
  • Use of the third person may reveal a certain formality
  • Too many question marks can show anger
  • Overuse of capital letters is regarded as shouting. They are a definite no-no in netiquette, yet a surprising number of  people still use them.

6. Watch out for the show offs.

Listen to people as they talk. How often do they mention their achievements, promotions, awards and successes? If this happens a lot, it is a sure indication that this person has an over-inflated view of his/her achievements. They are unlikely to be modest or show humility. What a pity!  Another person to avoid.

7. Look for evidence of perseverance.

A powerful indicator of grit and tenacity is when a person persists and never gives up when they really want to achieve a life goal. Look for evidence of them keeping going in spite of enormous difficulties.

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Great achievements by scientists and inventors all bear the hallmark of perseverance. We only have to think of Einstein, Edison (who failed thousands of times) and Nelson Mandela to get inspiration. The US Department of Education is in no doubt about how grit, tenacity and perseverance will be key success factors for youth in the 21st century.

8. Their empathy score is high.

Listen to how they talk about the less fortunate members of our society such as the poor, immigrants and the disabled. Do you notice that they talk in a compassionate way about these people? The fact that they even mention them is a strong indicator of empathy.

People with zero empathy will never talk about the disadvantaged. They will rarely ask you a question about a difficult time or relationship. They will usually steer the conversation back to themselves. These people have zero empathy and in extreme cases, they are psychopaths who never show any feelings towards their victims.

9. Learn how to be socially interactive.

We are social animals and this is what makes us so uniquely human. If a person is isolated or a loner, this may be a negative indicator of their character. You want to meet a person who knows about trust, honesty and loyalty. The only way to practice these great qualities is to actually interact socially. The great advantage is that you can share problems and celebrate success and joy together.

“One can acquire everything in solitude, except character.”

Stendhal

 10. Avoid toxic people.

These people are trying to control others and often are failing to come to terms with their own failures. Typical behavior and conversations may concern:

  • Envy or jealousy
  • Criticism of partners, colleagues and friends
  • Complaining about their own lack of success
  • Blaming others for their own bad luck or failure
  • Obsession with themselves and their problems

Listen to these people talk and you will quickly discover that you need to avoid them at all costs because their negativity will drag you down. In addition, as much as you would like to help them, you are not qualified to do so.

Now, having looked at some of the best ways to judge a person, what about yourself? How do others see you? Why not take Dr. Phil’s quiz and find out. Can you bear it?

Featured photo credit: Jacek Dylag via unsplash.com

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