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Right Tool Right Job- Social Media

Right Tool Right Job- Social Media

I had this idea that I bet Leon and the others can riff on. Basically: there are plenty of tools out there for lots of aspects of life. Let’s make sure we propose the proper tool (or our take on a good tool) for the right job. From managing our tasks and priorities to determining how best to engage our communities, let’s all start looking around for the right tools.

My first swing at this: Social Media.

Blogs are a Platform

Use blogs to communicate with a community about what interests you. If you’re a corporate blogger, write about the good and the bad about your subjects. If you’re just writing about yourself and your passions, great, but try to make the posts relevent to people outside of yourself. Be real. Be fresh. Communicate in both directions. Enable comments. And write back to those who comment. (Disclaimer: as a blog is a very multi-purpose tool, some of you will disagree with me on this all- comment!)

Blogs can also be used as a knowledge base, but aren’t *as* good at that function, because that relies on updates, and/or edits to fix the problems. (my favorite knowledge base is a wiki- see below).

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I prefer WordPress (or hosted WordPress), but Blogger, Vox, and several others are equally good.

Wikis are Good for Knowledge Bases

Wikis are editable websites that permit multiple users to interact and easily edit details on a page. We used a wiki as the core organizing tool for PodCamp, our unconference about new media community tools. We used it for everything from posting up hotel deals for the area, to scheduling the sessions, to registration.

I prefer PBWiki and also Wikia, but there are tons out there.

Twitter is for Presence

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Lots of people have opinions in all directions about Twitter. Briefly, it’s a tool that lets you post 140 characters to a group of friends via SMS, the web, IM, or several 3rd party apps. The site officially asks the question: “What are you doing?,” but you can use the tool however you want.

Use Twitter to point out items of interest on your blog, on other people’s blogs, and in the world around you. Contribute to the larger conversation amongst your friends lists (Twitter works best when you add lots of friends). Use it to show you or your organization’s presence. (And if you want to add me, I’m chrisbrogan.)

Flickr is for Color and Vibrance

Using a photo sharing site like Flickr adds a visual appeal to your social media toolkit. If you’re an organization, take snaps of the people in the company. Take pictures at your social events. Post pictures from your public excursions. And/or take pictures of things that interest you specifically as a human working within that organization.

One of my all time favorite examples of this is following Dave Gray, CEO and founder of XPlane. His personal passions translate well into the nature of his business, which is a visual thinking practice (they help organizations explain complex things with clever visualizations).

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Other similar sites are Zooomr and Photobucket. There are plenty more.

Podcasts and Videoblogging are for Relationship

Building an audio podcast or a video product for your organization or yourself is a great way to bring even more humanity into the picture. Not unlike the pictures, a podcast adds another content experience, and also adds a voice (and better still a face) to the experience. Podcasts can be in the “how to” vein of using a product or service. They can be advice podcasts, which also build up your reputation as a thought leader in your space.

It’s hard to recommend tools here. There are lots of ways to skin this cat. The most important advice? Don’t spend a lot. Don’t buy some fancy solution from someone charging you thousands to make a podcast. You can do it for free or cheap, including hosting, by just looking around a little.

I recommend Odeo for the easiest audio recording experience. I recommend Blip.tv as a good hosting site for videoblogging/video podcasts (don’t get hung up on the names). If you want to edit things a bit, for audio, try Audacity. For video, use either the built-in Windows Media Maker or iMovie on a Mac before trying anything tricky and expensive.

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RSS Readers and Search Tools for Ego-Surfing

It’s great that you’re going to engage with all the tools above to reach out to people, but are you listening? If you’re lucky, there are lots of blogs and podcasts and other websites talking about you or your product or your service. Not everything is going to happen on your site. You’ve gotta find the conversations and engage people on their own turf.

Use a good RSS reader. These are tools to let you subscribe to blogs and podcasts such that you read lots of things from one website or application. (Talking further about RSS- Really Simple Syndication- would take up another 2000 words) I like Google Reader, or you can use Bloglines, or one of the built-in RSS readers. The better you get, the more you should demand from the reader.

To track what people are saying about you elsewhere, use sites like Technorati and Google Blogsearch. Both let you make RSS feeds from your searches, which you can then just throw into your RSS reader for “ego surfing.” This tool, more than any others, is vital to understanding how you or your brand or your product are perceived. Hint: if there’s nothing out there, you need more work promoting what you’re doing.

And Now, Your Take

What else have I missed? What other social media tools would you recommend to do the job right? Do you feel I’ve used these tools inappropriately? Jump into the comments section and let us know. That’s the beauty of it, after all.

Chris Brogan is co-founder of PodCamp, a free unconference about new media community tools. He keeps a blog at [chrisbrogan.com]

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Last Updated on May 21, 2019

How to Communicate Effectively in Any Relationship

How to Communicate Effectively in Any Relationship

For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

Example 1

You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

Example 2

You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

Example 3

You have an issue with one person, but you communicate your problem to an entirely different person.

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The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

Example 4

You grew up in a family with destructive communication habits and those habits play out in your current relationships.

Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

If you find yourself in any of the situations described above, this article is for you.

Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

  • Understand your own communication style
  • Tailor your style depending on the needs of the audience
  • Communicate with precision and care
  • Be mindful of your delivery, timing and messenger

1. Understand Your Communication Style

To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

2. Learn Others Communication Styles

Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

“How do you prefer to receive information?”

This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

3. Exercise Precision and Care

A recent engagement underscored for me the importance of exercising care when communicating.

On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

Our relationship is intact, and I now have information that will help me become a better friend to him and others.

4. Be Mindful of Delivery, Timing and Messenger

Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

“Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

Like everyone else, I must work to ensure my communication is layered with precision and care.

It requires precision because words must be carefully tailored to the person with whom you are speaking.

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It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

It requires active listening which is about hearing verbal and nonverbal messages.

Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

The Bottom Line

When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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Featured photo credit: Kenan Buhic via unsplash.com

Reference

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