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Repositioning Your Personal Brand in This Economy

Repositioning Your Personal Brand in This Economy

Safe Piggy Bank

      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          Last Updated on June 18, 2019

          40 Ways to Achieve Peace Of Mind and Inner Calm

          40 Ways to Achieve Peace Of Mind and Inner Calm

          Do you have racing thoughts and find yourself constantly worrying? An anxious mind is truly distressing.

          The good news is, there’re simple things you can do to calm your thought.

          If you want to achieve peace of mind and inner calm, try these 40 simple powerful ways:

          1. Listen to Music

          Studies have found that relaxing music can help kids with ADHD to be calmer and focus. But it doesn’t matter what genre of music you want to listen to, as long as you enjoy it and it makes you feel relaxed.

          Music is food for the soul and an instant way to gain peace of mind.

          2. Deep Breathing

          When you focus on your breathing, your mind’s attention is drawn to the life-enhancing process of drawing in air and exhaling.

          Take five long, deep breaths and focus on your lungs and diaphragm as you do this. This is a quick and easy way to instantly feel calm.

          Here’re also 5 Breathing Exercises for Anxiety (Simple and Calm Anxiety Quickly).

          3. Go for a Walk

          Getting out in the fresh air can do you a world of good and promote peace of mind. Take a break and get the blood pumping – especially when the sun is shining.

          4. Enjoy Nature

          Too much concrete is never a good thing. Spending time in nature can actually make you feel younger, happier. Here’s why.

          Spend time away from the city. Listen to the birds singing and enjoy the peace and tranquility.

          5. Play with a Pet

          Having a pet to play with is a great way to de-stress. Touch is a powerful sense and can ease tension and promote peace of mind.

          6. Declutter

          Have regular clear-outs. Clutter can add to feelings of tension and a clean, clear home allows a clearer, more peaceful mind.

          Take a look at this article and learn How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster.

          7. Acceptance

          Acceptance is crucial for peace of mind. Accepting that there are few guarantees in the world and learning to tolerate uncertainty is a huge leap in the peace-of-mind stakes. Differentiate between what you can and cannot control.

          8. Mindfulness

          When we are mindful, we are fully present in the moment and acutely aware of our five senses: touch, taste, sight, hearing and smell.

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          Engage your senses. This leaves less time for your mind to worry and think about “what ifs.”

          Here you can learn about The Power of Mindfulness.

          9. Self Love

          The more we like ourselves, the greater our peace of mind. We accept ourselves more and feel at ease in the world, no matter what situation we find ourselves in. We experience less insecurity and as a result, our inner peace is heightened.

          Start trying these 30 Ways To Practice Self-Love And Be Good To Yourself.

          10. Be True to You

          This is another vital component of peace of mind. When we practice congruency, we behave similarly to the way we feel and think. When the way we see ourselves and the way the world sees us is the same, we are practicing congruency.

          Problems arise when we see ourselves one way (for example, as a loving mother) but behave in ways that are at odds with how we would like to see ourselves (for example, neglect our children because we are too busy). Finding ways to keep our inner ideals and the way we behave similar is one of the keys to peace of mind.

          Find out How to Be True to Yourself and Live the Life You Want.

          11. Sense of Humor

          Laugh a lot. The world is instantly a better place when you can see the funny side of life. Laughter is a great antidote for stress and releases hormones that help us relax.

          12. Love Unconditionally

          When you don’t expect anything back, it makes it easier to love without fear. When we love with conditions attached, our unmet expectations can create inner turmoil and feelings of resentment. Insecurities destroy peace of mind.

          13. Go for Regular Health Checks

          It pays to keep checks on your health and look after yourself. Letting ourselves go can indicate a lack of self-respect, and this in turn will affect the way we see the world and the way others interact with us. Be kind to yourself and make the most of what you have.

          14. Take Stock

          Every now and then, it’s a good idea to check whether you’re happy with the quality of your life. Do you like your job? Your relationship? Are you on the right track? Make adjustments if necessary to restore peace of mind.

          15. Have Goals

          This ties in with number 14. Goals keep us going in the right direction and give us a sense of purpose. Make your goals SMART: How to Set SMART Goal to Make Lasting Changes in Life

          16. Don’t Take Yourself Too Seriously

          This relates to number 11. Learn to be more flexible in your approach to life. The more rigid our thinking is, the easier it is to experience situations that contradict our rigid ideas.

          17. Live in the Moment

          Instead of worrying about the past or panicking about the future, really enjoy the NOW. It’s all we have — this moment in time.

          When we live in the present, the concerns of the past and future can’t worry us.

          Here’re some tips on How to Live in the Moment and Stop Worrying About the Past or Future.

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          18. Worry Less

          We apparently have somewhere between 30,000 – 75,000 thoughts per day, of which 80% are random “nonsense.”

          Learn to “shelve” worrying by reminding yourself that most of your worries are unproductive and remove any chance of peace of mind.

          Some advice for you who worry often: How to Worry Less: 90% of What You Fear Won’t Happen

          19. Be Assertive

          You have as much right to be here and to have an opinion as anyone else. When we become passive or submissive, we do ourselves a disservice.

          Being assertive isn’t about your needs ahead of others (aggressive) or their needs ahead of yours (passive). Rather, it is about compromise —  a “win-win” situation.

          Learn How to Be Assertive and Stand up for Yourself the Smart Way.

          20. Speak Your Mind

          Don’t be afraid to say what you’re thinking. This goes hand in hand with being assertive.

          Ask for what you want in life. If you don’t ask, you don’t get.

          21. Enjoy “Me-Time”

          Time out is important. A little bit of selfish time to treat yourself or do exactly as you please sets you up for taking on the constant demands of life. Balance in life is crucial.

          22. Frolic

          The free online dictionary describes the word “frolic” as:

          “To behave playfully and uninhibitedly; romp.”

          All work and no play will stress anyone out. Make time for things you enjoy. Try to inject fun into situations that aren’t particularly enjoyable. Approach life with a playful attitude. When did you last let the child in you come out to play?

          23. Let It Go

          There are some things that you just cannot change, no matter how hard you try. Know when to cut your losses and detach (Just like Elsa does!)

          When you start to let go of your past, these 10 things will happen.

          24. Resist Guilt

          Guilt is a negative emotion that removes peace of mind. Although it can motivate us (in the wrong way), it is still a toxic emotion.

          Challenge the reasons for your guilt to make sure you aren’t placing unnecessary pressure on yourself.

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          25. Adopt an Attitude of Gratitude

          Focusing on all the things in our lives that we are grateful for promotes peace of mind and reminds us that there are always positives. Sometimes we just have to nudge our awareness.

          Try these 40 Simple Ways To Practice Gratitude.

          26. See Failure as a Learning Curve

          Failure has such negative connotations, but actually, everyone fails. How can you improve or learn anything if you never fail?

          A healthy attitude towards failure encourages bravery. It’s not you that is the failure, instead it is what you tried that failed. There is a big difference.

          27. Connect with Others

          One of the true joys of life is sharing life with others and knowing that others “get” you. We feel less alone and feeling understood allows a fantastic sense of well-being.

          28. Test Your Limits

          You’ll never know your true potential if you always stay in your comfort zone. As the old saying goes, it is better to look back and regret what you did than regret all those things you wish you’d tried.

          Learn to step out of your comfort zone: 10 Ways To Step Out Of Your Comfort Zone And Overcome Your Fear

          29. Find Positive Outlets for Negative Emotions

          Sports, online forums, like-minded people, hobbies…whatever takes your fancy. Suppressing negative emotions can lead to ill health. Release tension and frustration in a pro social way and feel a whole lot happier.

          30. Slow Down

          Why does everything need to be accomplished today? Often, we place unrealistic pressure on ourselves when there is no need to.

          Challenge your impatience, be mindful and enjoy life in the moment.

          31. Challenge Your “Shoulds” and “Musts”

          Self-induced pressure never leads to inner tranquility or peace of mind. Replace “should” with “could” and live life more on your own terms.

          32. Be Kind

          It’s free and it makes a difference. When we show kindness, it gives us an inner boost, too.

          You can try these 29 Ways to Carry Out Random Acts of Kindness Every Day.

          33. Don’t Compare

          The more we compare, the more we lose ourselves.

          Forget what everyone else is doing or saying. What do YOU want? We all have our own paths to follow, and we are all learning and going through life at our unique pace.

          Focus on your own journey and lose the stress of comparing yourself to what you think is going on in the lives of others. This is a surefire way to eliminate peace of mind.

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          34. Affirmations

          Talk to yourself positively by using affirmations. A good example of one that encourages peace of mind is: “No matter what comes my way, I will find a way to get through it.”

          Believe in yourself and remind yourself regularly that you will be okay.

          Need some more inspirations to affirm yourself? Here’re 10 Positive Affirmations for Success that will Change your Life.

          35. Save a Little Money as Often as You Can

          Putting money aside is always a good idea. If you can afford to save money regularly, do it. Start up a regular debit each month, and you won’t even realize it’s gone.

          36. Less Is More

          Money buys choice, but it doesn’t buy us the happiness we crave. Be content with the simpler things in life — that’s where the real long-lasting joy and peace of mind comes from.

          37. Perspective

          Always  keep your eye on the bigger picture. Will you feel this way next week, or a year from now? Will your current experience of life seem as important?

          More often than not, you will be just fine. Foster peace of mind by maintaining perspective in life.

          38. Monitor Your Thoughts

          Our thoughts can make or break our quality of life. Make sure to choose thinking that works for you.

          Talk to yourself as you would a best friend. Self-loathing serves no purpose and will undoubtedly extract joy from your life.

          39. Stand up for What You Believe In

          Whether it’s protecting animals or helping those less fortunate than yourself, follow your heart and your passion. Fight the urge to fit in and do what’s expected.

          When you change yourself to suit others, you give away your peace of mind.

          40. Get Enough Sleep

          When we’re tired and grumpy, nothing goes smoothly. Get eight hours of sleep per night and regenerate your body.

          Final Thoughts

          The most important ways to achieve peace of mind involve being true to yourself, accepting that life is uncertain and watching your thinking. Many of us mentally “torture” ourselves daily with the things we tell ourselves.

          Trust your thoughts less, pay less attention to the negative ones and focus on what you are thankful for in life, and you’ll be well on your way to inner peace of mind.

          Featured photo credit: sean Kong via unsplash.com

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