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Repositioning Your Personal Brand in This Economy

Repositioning Your Personal Brand in This Economy

Safe Piggy Bank

      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          Dan Schawbel

          Dan Schawbel is the leading personal branding expert for young professionals.

          Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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          Last Updated on September 28, 2020

          30 Powerful Success and Failure Quotes That Will Lead You to Success

          30 Powerful Success and Failure Quotes That Will Lead You to Success

          No one can live a positive life without failing. However, many people experience a fear of failure, despite its inevitability in life. Failure, as you will see from these 30 success and failure quotes, is the key ingredient for the recipe of success!

          Today’s society is obsessed with success and achievement, and failure is definitely NOT part of the equation. Failure and making mistakes is hidden away or seen as a human weakness.

          However, if you avoid making mistakes in life, struggle to do everything right, and are obsessed with perfection and order, then living and experiencing a successful and happy life is going to be impossible.

          Embrace your failure, whether it is one failure or many failures, because with the right attitude and a willingness to learn from your mistakes, you are guaranteed a lifetime of success. Here are some uplifting quotes about failure and success to help you get started.

          1. “Never let success get to your head; never let failure get to your heart.” -Anonymous

          This quote is important for those of us who feel downtrodden after every failure, heartbroken, if you will. If you let failure get you down for more than a couple of days, you’re wasting away your chance to bounce back from it.

          On the other hand, if you allow yourself to build an inflated ego after every success, future failures may be even harder to cope with. Maintain a sense of humility and gratitude for each success and failure you find.

          2. “Just because you fail once, doesn’t mean you’re gonna fail at everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t, then who will, sweetie?” -Marilyn Monroe

          Marilyn Monroe is spot on with this one. The first person who should be there to catch you when you fall is you. You have to be your own best advocate, the person to build you up when it feels like everything is going wrong. The others in your support system are just icing on the cake.

          3. “You always pass failure on your way to success.” -Mickey Rooney

          In today’s competitive world, it’s hard to understand that almost no one experiences failure before they experience genuine, lasting success. Failure is what forces you to learn in order to achieve that goal you’ve been working up to.

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          4. “Failure is not falling down but refusing to get up.” -Chinese proverb

          Everyone falls. Those who refuse to pick themselves back up, no matter if it’s after two days or two years, are the true failures.

          5. “Successful people don’t fear failure but understand that it’s necessary to learn and grow from.” -Robert Kiyosaki

          There are many success and failure quotes on this idea, and that’s because it’s so very important. Learning doesn’t happen when things are easy. It happens when things get tough and you have to find a way through challenges.

          6. “The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” -Barack Obama

          No one can escape failure. If you let it keep you down and shying away from achieving your goals, you’ve failed again. If you learn from it and continue on your path toward greatness, it wasn’t a true failure but a lesson.

          7. “Failure will never overtake me if my determination to succeed is strong enough.” -Og Mandion

          Determination is one of the best antidotes to failure. Even if you take two steps forward and one step back, you’re still moving forward with grit and determination. Keep going!

          8. “Fear regret more than failure.” -Taryn Rose

          At the end of your life, what do you think you’ll feel worst about, failing or never trying?

          9. “Do not judge me by my successes, judge me by how many times I fell down and got back up again.” -Nelson Mandela

          If anyone has enough insight to offer us success and failure quotes, it’s Nelson Mandela. He learned that that path to success (and freedom) is full of setbacks. His determination, however, led him to make amazing changes in the world around him. Now that’s success.

          10. “The secret of life is to fall seven times and to get up eight times.” -Paulo Coelho

          Each time you get back up, it will get easier and easier, and you’ll realize each time that those failures are the greatest lessons life will ever give you.

          11. “Most great people have attained their greatest success just one step beyond their greatest failure.” -Napoleon Hill

          Unfortunately, many people stop trying after a large failure comes their way. They lose their confidence, determination, and will. However, success usually follows quickly behind these huge failures because you’ve inevitably learned what not to do.

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          Don’t stop with the huge failure. Take a few more steps and see if it gets you where you wanted to go.

          12. I have not failed, I’ve just found 10,000 ways that won’t work.” -Thomas Alva Edison

          Through his success and failure quotes, Thomas Edison shows us that failures are only truly failures if you don’t learn the lesson they offer.

          13. “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” -Bill Gates

          Celebrating success feels good, but learning the lessons of failure is where growth occurs[1], which can lead you to even greater successes.

          14. “The only thing that separates success from failure is one last attempt. Try one more time and you will get lucky.” -Apoorve Dubey

          Every success comes from an attempt. If you don’t try one more time, you’ll never know if it could’ve been your big chance at big success.

          15. “Failure is a detour; not a dead-end street.” -Zig Ziglar

          Many people get impatient with failure. They feel that it’s a stopping point, or a road that’s too long to walk. However, the patience to take that new road is exactly what’s necessary to find success. If success is easy to find, it likely won’t last very long.

          16. “In the real world, very smart people fail, and mediocre people rise. Part of what makes people fail or succeed are skills that have nothing to do with IQ. Also, the idea that intelligence can be gauged by an IQ test is erroneous.” -Camille Paglia

          Failure is not a sign of a lack of intelligence, as Paglia suggests. Failure is a sign of great intelligence and great courage. She also points out the important point that intelligence takes many forms, and it’s often the grit and maturity to accept failure for the temporary setback that it is.

          17. “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” -Oprah Winfrey

          Queens will always be queens, no matter if they experience success or failure. And you will always be you, so use that to your advantage, and take the risk of failure in order to reach success.

          18. “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.” -J.K. Rowling

          Living a life free of failure generally means you have lived a boring, uneventful life. Is it really worth it?

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          19. “You don’t learn to walk by following rules. You learn by doing, and by falling over.” -Richard Branson

          If you’ve ever watched a child learn to walk, you know that Branson’s success and failure quotes are true. Children are determined. They fall, and they get back up. And then they learn, and soon they’re running.

          20. “Success or failure is caused more by mental attitude than by mental capacity.” -Walter Scott

          Scott knows that intelligence is less of a determining factor in success than determination or ruthless optimism. Set yourself up for success by cultivating both.

          21. “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again. That is why I succeed.” -Michael Jordan

          Michael Jordan knows failure, and yet we know him as an incredibly successful person. Why? Because he never let the failures stop him from moving on.

          22. “There comes a time in your life, when you walk away from all the drama and people who create it. You surround yourself with people who make you laugh. Forget the bad, and focus on the good. Love the people who treat you right, pray for the ones who don’t. Life is too short to be anything but happy. Falling down is a part of life, getting back up is living.” -José N. Harris

          The secrets to success are pretty simple, and living a full life is only possible once you learn that getting up after a failure will bring a great sense of satisfaction and joy.

          23. “All people fail at certain instances in their lives, the only thing that makes them different is how they manage to stand up or how they choose to fail again.” -Unknown

          If you fail, you’re like the vast majority of the world. What makes you different is how you choose to respond.

          24. “Only those who dare to fail greatly can ever achieve greatly.” -Robert Kennedy

          If you aim high, even if you fall short you’ll still likely be ahead of the majority of people. Take the time in life to fail greatly because that’s where you’ll find your true self.

          25. “Failure is good as long as it doesn’t become a habit.” -Michael Eisner

          If you continue to make the same mistakes, you’re not learning from your failures. This is when it becomes a destructive habit instead of a moment to propel you toward success.

          26. “If you are afraid of failure, you don’t deserve to be successful.” -Charles Barkley

          Only those who are willing to accept the hard emotions that come along with failure will be those who will enjoy the good feelings of genuine success.

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          27. “Failure should be our teacher, not our undertaker. It is delay, not defeat. It is a temporary detour, not a dead-end street.” -William A. Ward

          In his success and failure quotes, Ward points out something important. Failure is often seen as a death stroke, something that stops our success. If we shift our perspective and look upon failure as a teacher instead, we will likely feel very differently about those moments in our life and see that failure is delay, not death.

          28. “Courage allows the successful woman to fail and learn powerful lessons from the failure. So that in the end, she didn’t fail at all.” -Maya Angelou

          We’ve been here before. Failure is only failure if you don’t learn from it. Let yourself get a bad grade on the test; you’ll study differently next time. Let yourself fail at a relationship; you know how to build a healthier relationship next time.

          Every failure brings a lesson. Learn it and move on.

          29. “Good people are good because they’ve come to wisdom through failure. We get very little wisdom from success, you know.” -William Saroyan

          If you think of the moments you learned and grew the most, were they easy times or hard times? Challenges make us better, smarter people[2]. You don’t get wise through an easy life.

          30. “Don’t fear failure—not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” -Bruce Lee

          If you try to achieve something great, even a failure feels like a success. At least you had the courage to try. That’s more than most can say.

          More Inspirational Quotes

          Featured photo credit: Gabrielle Henderson via unsplash.com

          Reference

          [1] Harvard Business Review: Strategies for Learning from Failure
          [2] Psychology Today: How Greater Challenges Help You Grow

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