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Repositioning Your Personal Brand in This Economy

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Repositioning Your Personal Brand in This Economy

Safe Piggy Bank

      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          More by this author

          Dan Schawbel

          Dan Schawbel is the leading personal branding expert for young professionals.

          3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand Repositioning Your Personal Brand in This Economy

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          Last Updated on January 24, 2022

          21 Best Tips On Making A Long Distance Relationship Work

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          21 Best Tips On Making A Long Distance Relationship Work

          Having texting and video conferencing at our fingertips, it appears that maintaining a long-distance relationship is easier than ever. Long-distance calls are no longer a luxury; the days when they needed to be rationed are long gone.

          Long-distance couples do not have to depend on 3 p.m. postal delivery, waiting for news that is at best four days old.

          Now we’re no longer even in the days of waiting for our loved ones to check their e-mail when they get home from work. Instant messaging keeps us hooked to each other even when we are out shopping, working, playing, watching a movie and doing much more.

          Technology, however, cannot compensate for everything in a long-distance relationship, as anyone with a long-distance relationship will tell you.

          Many long-distance relationships still seem emotionally difficult despite the lack of regular physical proximity.

          People often think long-distance relationships will never work. It may be discouraged by your family, and some of your best friends may tell you not to take it too seriously in case you end up heartbroken.

          Many things are not possible due to the extra distance – no one can promise it will be easy. Things could get complicated, and you might feel lonely and sad at times.

          Still, many of us try them.

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          However, the extra distance also makes the simplest things the sweetest. Being able to hold the other person’s hand, eating together at the same table, feeling each other’s touch, taking a walk together, smelling each other’s hair… these small wishes could suddenly mean so much more in a long-distance relationship.

          Long-distance relationships may be tough, but they have their own surprises too.

          Here’re 21 tips on how to make a long distance relationship work:

          1. Avoid excessive communication.

          It is unwise to be overly “sticky” and possessive. You two don’t really have to communicate 12 hours a day to keep the relationship going. Many couples think that they need to compensate for the distance by doing more. This is not true. And it might only make things worse. Soon you would get tired of “loving.”

          Remember: Less is more. It is not about spamming — you are only going to exhaust yourselves. It’s really about teasing at the right moments and tugging at the right spots.

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          2. See it as an opportunity.

          “If you want to live together, you first need to learn how to live apart.” – Anonymous

          View it as a learning journey for both of you. This is an opportunity for you to prove your love for one another. According to a Chinese proverb, “Real gold is not afraid of the test of fire.” Instead of thinking that this long-distance relationship is pulling you two apart, you should believe that through this experience, the both of you will be bound together even stronger.

          As Emma says it to Will in season four of Glee,

          “I would rather be here, far from you, but feeling really close, rather than close to you but feeling really far away.” – Emma, Glee Season 4

          3. Set some ground rules to manage your expectations.

          Both of you need to be clear with what you expect of each other during this long-distance relationship. Set some ground rules so that none of you will do things that will take the other party by surprise.

          For instance, are you two exclusive? Is it all right for the other person to go on dates? What is your commitment level? It’s better to be open with each other about all these things.

          4. Try to communicate regularly, and creatively.

          Greet each other “good morning” and “good night” every day — this is a must. On top of that, try to update your partner on your life and its happenings, however mundane some of the things may seem.

          To up the game, send each other pictures, audio clips, and short videos from time to time. By putting in this kind of effort, you make the other person feel loved and attended to.

          5. Talk dirty with each other.

          Sexual tension is undoubtedly one of the most important things between couples. In a way, sexual desire is like the glue that keeps both parties from drifting apart. Sexual need is not only biological but also emotional.

          Keep the flames burning by sending each other teasing texts filled with sexual innuendos and provocative descriptions. Sexy puns work pretty well too.

          6. Avoid “dangerous” situations.

          If you already know that going to the club or going drinking with your group of friends late at night will displease your partner, then you should either 1. Not do it or 2. Tell your partner beforehand to reassure them.

          You should not let this sort of thing slip by because it will only make your partner extra worried or suspicious – and of course, very upset because they will feel powerless or lack control over the situation.

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          You can fall victim to your traps by going out with eye candy from work after work or dating someone from your past who has been flirting with you without realizing it. Before entering a dangerous situation, you need to recognize the dangers.

          Listen to your heart, but don’t just rely on it. Make sure you also listen to your mind.

          7. Do things together.

          Play a game online together. Watch a documentary at the same time on YouTube or Vimeo. Share a song on Skype while another plays the guitar. Video-call each other and go for a walk together. Together, go online shopping – and buy each other gifts (see #13).

          You really have to be creative and spontaneous about it.

          8. Do similar things.

          Recommend books, TV shows, movies, music, news and etc., to each other. When you read, watch and listen to the same things, you get to have more topics in common to talk about.

          Even if you live apart, it’s nice to have some shared experiences.

          9. Make visits to each other.

          Every long-distance relationship is enriched by visits.

          After all the waiting and yearning and abstinence, you finally get to meet each other to fulfil all the little things like kissing, holding hands, etc. These are typical for couples in long-distance relationships but more special and intimate for long-distance couples.

          The atmosphere will be filled with fireworks, glitter bombs, confetti, rainbows, and butterflies.

          10. Have a goal in mind.

          Are we going to be apart for a long time?” “what about the future?” These are the questions you should ask yourselves.

          In fact, a couple cannot stay in a long-distance relationship forever. Eventually, we all need to settle down.

          So make a plan with each other. Set up a timeline, mark down the estimated times apart and times together, and draw an end goal.

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          It is important that you two are on the same page and have the same goals. So that even if you are not living in the same space and the same timezone, both of you are still motivated to work together in the same direction towards a future that includes one another.

          That’s right, you need some motivation to make a relationship last too. Find out more about what motivates you here.

          11. Enjoy your alone time and your time with your friends and family.

          You are alone, but you are not lonely unless you choose to feel like it. You don’t have to let your world revolve around your partner — you still have you, your friends, and your family. Take this time apart to do more with your friends and family. Go to the gym more often. Get a new hobby. Binge-watch shows. There are plenty of things for you to do that don’t involve your partner.

          12. Stay honest with each other.

          Talk about your feelings of fear, insecurity, jealousy, apathy, whatsoever. If you try to hide anything from your partner, that secret will sooner or later swallow you up from the inside out. Don’t try to deal with things all by yourself. Be open and honest with each other. Let your partner help you and give you the support you need. It’s better to look at the problem during its initial stage than to only disclose it when it’s all too late.

          13. Know each other’s schedules.

          It’s helpful to know when the other person is busy and free. So that you can drop a text or make a call at the right time. You wouldn’t want to disturb your partner when they are in the middle of class or halfway through a business meeting. Make sure you are aware of everyone’s small and big events in their lives, i.e., college midterms and exams, important business trips and meetings, job interviews, etc. Particularly if you live in different time zones, this becomes more important.

          14. Keep track of each other’s social media activities.

          Facebook and Instagram photos of each other. Send each other tweets. Tag each other on Facebook. Post stuff on each other’s wall. Let them know you care. Be cool with stalking each other.

          15. Gift a personal object for the other person to hold on to.

          Memories have power. No matter what it is–a pendant, a ring, a keychain, a collection of songs and videos, or a perfume bottle. Everyday items and things have meanings to us, whether we realize it or not. We all try to store memories in material things so that when our minds fail, we will still be able to look at or hold onto something that will help us recall our memories. This is why something so simple can mean so much to a person when others may see little or no value in it.

          16. Get a good messaging app.

          This is extremely important because texting is the most frequent and common way of communication the two of you have. You need a good messaging app on your phones that allows interactions beyond words and emoticons.

          Personally, I use this messaging app called LINE. I find it highly effective because it has a huge reserve of playful and very funny “stickers” that are free for its users to use. You can also go to the app’s “Sticker Shop” to download (or gift!) extra stickers of different themes (e.g., Hello Kitty, Pokemon, Snoopy, MARVEL, etc.) at a low price. Occasionally, the app will give out free sticker sets for promotions. This messaging app is cute and easy to learn to use.

          17. Snail-mail your gift.

          Mail each other postcards and hand-written love letters. Send each other gifts across the globe from time to time. Flower deliveries on birthdays, anniversaries, and Valentine’s Day. Shop online and surprise each other with cool T-shirts, sexy underwear, and such.

          18. Stay positive.

          You need to constantly inject positive energy into the long-distance relationship to keep it alive. Yes, the waiting can be painful, and you can sometimes feel lonely, but you need to remind yourself that the fruits at the end will be sweet as heaven.

          One good trick to staying positive is to be grateful all the time. Be thankful that you have someone to love — someone who also loves you back. Be thankful for the little things, like the hand-made letter that arrived safely in your mailbox the other day. Be thankful for each other’s health and safety.

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          19. Keep each other updated on each other’s friends and family.

          This will help you two to know each other’s culture and values. Knowing small habits of each other helps in developing an understanding and building mutual trust.

          Talking about family and friends gives you more matters to talk about. The best thing to talk about is gossip and scandals.

          20. Video-call whenever possible.

          Because sometimes looking into each other’s eyes and hearing each other’s voices can make everything feel alright again.

          A video call is though nothing like being together, but it’s the best thing and the most to do for coziness in a long-distance relationship.

          21. Give each other pet names.

          Because it’s cute. It keeps the lovey-dovey going. Having special names for each other reserved only for one another are heart-warming. Hearing that one word with love lifts our spirits up, and we feel assured all over again.

          Chaos seems to fade away just by hearing that special word from someone special.

          With the best wishes…

          Love (or like) is a force that is beyond your control. Love just happens. The same goes for turning off those feelings, even when you get the perfect job halfway across the country.

          Neither one of us expects to be long-distance in a relationship. But if you’re in a relationship like this, you’ll just have to make the most out of a difficult situation. These advice for long distance relationships will hopefully help you stay strong and cheerful when living apart from one another.

          More Recommended Relationships Experts on Lifehack
          • Carol Morgan —  A communication professor, dating/relationship and success coach
          • Dr. Magdalena Battles — A Doctor of Psychology with specialties include children, family relationships, domestic violence, and sexual assault
          • Randy Skilton —  An educator in the areas of relationships and self-help

          Featured photo credit: Unsplash via unsplash.com

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