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Repositioning Your Personal Brand in This Economy

Repositioning Your Personal Brand in This Economy

Safe Piggy Bank

      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          Dan Schawbel

          Dan Schawbel is the leading personal branding expert for young professionals.

          Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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          Last Updated on April 19, 2021

          How to Deal With Anger (The Ultimate Anger Management Guide)

          How to Deal With Anger (The Ultimate Anger Management Guide)

          We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

          Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

          Let’s take a deeper look at how to deal with anger.

          Expressing Anger

          Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

          Unhealthy Ways to Express Anger

          Here are some common yet unhealthy ways to express anger that you should avoid:

          Being Passive-Aggressive

          This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

          Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

          This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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          Poorly-Timed

          Some people get overwhelmed and express anger in a situation where it can’t really do any good.

          An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

          Ongoing Anger

          Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

          Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

          Healthy Ways to Express Anger

          What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

          Being Honest

          Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

          Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

          Being Direct

          Similar to being honest, being direct is a healthy way to express anger.

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          Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

          Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

          Being Timely

          When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

          Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

          Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

          How to Deal With Anger

          If you feel angry, how should you deal with it right at that moment?

          1. Slow Down

          From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

          In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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          When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

          2. Focus on the “I”

          Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

          When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

          3. Work out

          When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

          Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

          Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

          If you’re not sure where to start with an exercise routine, check out Lifehack’s free Simple Cardio Home Workout Plan.

          4. Seek Help When Needed

          There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

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          5. Practice Relaxation

          We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

          That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

          Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

          6. Laugh

          Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

          7. Be Grateful

          It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

          Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

          Final Thoughts

          Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

          During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

          Use some of the tips included here to help with how to deal with anger and better control your emotions.

          More Resources on Anger Management

          Featured photo credit: Andre Hunter via unsplash.com

          Reference

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