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Repositioning Your Personal Brand in This Economy

Repositioning Your Personal Brand in This Economy

Safe Piggy Bank

      The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.

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      When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as many jobs as possible, while spamming their network, praying to (insert person you worship here) and becoming extremely stressed out in the process.  I know things are tough right now, but it also means that there are enormous opportunities for you to either start over, rethink your career jobs and create the future you want! 

      That is why today I’m going to take you through a process you can use to reposition your brand in this economy, so that you can surface as a champion when we get out of it.  The first thing you want to do is to take a deep breath and stay as optimistic and open minded as you possibly can.  If you can’t do that, then it’s hard for any advice to work for you.

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      What are your options

        If you are one of the millions of people that are laid off, then you really need to understand what options you have before you start applying for jobs or launch a new company.  A good way to do this is to start conversations with the people that surround your life and those who have already lost their job and are in the same position as you.  If you’re an introvert, then doing this online is a wise idea.  You should join groups on Facebook, LinkedIn and Ning to locate people that are just like you and find out what they are doing right now.  This way, you won’t make job searching mistakes and you’ll have other people to support you during this tough time.

        Here are some options:

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        • Start a company: If you have a bright idea or a friend with a business plan, then just go for it because you have nothing to lose right now.  You can always have a few side jobs to have some cash flow to support you, while you build your company.  It will be hard to get venture capital money, unless you already have a personal brand with a history of success, but you can start something small right now and grow it when the economy turns around.  There is always money out there for great ideas!
        • Search for a new job: You can reposition yourself in a completely new field.  It helps to have transferrable skills though and a lot of passion.  Finding a new job is tricky if you haven’t built up a strong network of professionals.  Use all the social networks out there in your industry to either connect or reconnet with people that can help you.  Put less emphasis on applying for jobs through job boards and corporate websites and more on meeting hiring managers directly through social media websites.
        • Consult companies/individuals: Depending on your skill set and background, you’ll be able to get some clients during this recession or none at all.  Those who have get track records of results in a specific niche will have no problem finding clients.  Of course, if you don’t have much experience, this path won’t work well for you.
        • Go back to college: A lot of students right now are staying in college because they fear the current job market.  Also, people who are getting laid off are pursuing advanced degrees to stall out the recession.  Unless you have goals behind going to graduate school, don’t waste the money.  Spend 15 hours a day searching for a job instead.

        The bottom line is that you need to do something because employers frown upon slackers and every new person you meet will ask you “what do you do” and you better have a good answer.  If you do nothing, you’ll appear to be uninteresting and you’ll be ostracized as a result.

        A repositioning process

        1. Conduct an assessment of your current situation, including how much money you need to make each money to get by, what your family needs are and where you want to take your career in the future.
        2. Decide if you want to continue to pursue your current career or if you want to reposition your brand into a new market segment.
        3. Construct a new personal brand statement that tells the world what you do and who you do it for, while updating all of your marketing collateral to reflect this change, such as having a new “objective” in your resume.
        4. Research all the websites on the planet that have potential customers or hiring managers at companies you want to work for.
        5. Start creating content (blog/podcast, etc) on what you know and are passionate about.
        6. Research out to potential customers and hiring managers about your services/wanting to work there and direct them to your blog and other content that you’ve created.

        Some guidance from career experts

          “If you’re job hunting, or just trying to hold onto a job in this economy, your personal brand must demonstrate that you are hard-working, self-sufficient, loyal, positive, and most importantly, that you get results.  Everything from your website to the way you answer questions must communicate these characteristics.  Managers who have hundreds of resumes for every opening at their fingertips won’t waste time employing (or even interviewing) people who need too much hand-holding or think they are entitled to meaningful work.”

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          “To job hunt in a bad economy you need to be a specialist. In a good economy, people hire generalists. In a bad economy, hiring managers can be very picky and they look for a perfect fit. Specialists fit perfectly, not generalists. So talk about yourself as if you are specialized, and then people will think of you when a job that fits comes up. Also, retool your resume to look specialized. You don’t need to have everything you’ve ever done on your resume: It’s a marketing document, not your life story.”

          Right now a lot of people are scared and they are hoarding what (and who) they know. I recommend the opposite: When you give generously of your knowledge – career ideas, recommendations of resources, networking tips, etc. – you strengthen your image as a “go-to” person, someone others can rely on even in tough times. Share your knowledge by speaking on pro bono panels, commenting on blogs, sharing article links on Facebook or Twitter, answering questions on LinkedIn Answers, etc. The more you share your knowledge, the more knowledge (including networking contacts and job leads!) you’ll receive from others in return.

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          Last Updated on October 22, 2019

          How to Get “I Can’t Do It” Out of Your Vocabulary

          How to Get “I Can’t Do It” Out of Your Vocabulary

          When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

          With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

          Can’t is a terrible word and it has to be taken out of your vocabulary.

          By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

          So today, right now, we are going to remove this word for good.

          From now on there is nothing we can’t do.

          “Attitude is Tattoo”

          Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

          If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

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          Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

          Of course you can, because there is nothing in this world you can’t do.

          It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

          When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

          Change your attitude and I guarantee the results change as well.

          Believe You Can Do It

          Do you know why most people say “can’t” and doubt themselves before trying anything?

          It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

          Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

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          Embrace Failure

          Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

          Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

          Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

          Start Making the Change

          But to actually start the process of change is very challenging.

          Why is that?

          Fear? Time? Don’t know how — or where — to start?

          It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

          So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

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          Write down What You Want to Change

          Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

          Tell a Friend and Talk About It

          Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

          When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

          Stop Yourself from Saying the Forbidden Word

          Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

          Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

          Repetition, Repetition, Repetition

          You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

          As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

          Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

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          Do Anything That Can Relieve Your Uncertainty

          When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

          Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

          Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

          Final Thoughts

          You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

          The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

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          Featured photo credit: Cata via unsplash.com

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