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Put Your Ear to the Ground: Engaging More Directly

Put Your Ear to the Ground: Engaging More Directly


    Get your ear to the ground.

    This approach has been called different things but commonly is summarized as getting close as possible to the interface of the product and producer or consumer. Famous practitioners include Bill Hewlett and David Packard of HP who popularized “management by walking around.” The same approach can be used in your personal and professional life to help you gain fresh perspective on old problems, sniff out issues before they become wildfires, and continue to innovate and create while on a schedule.

    Case Study: Lululemon — From the Folding Table to the Chalkboard

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    It is possible for many people to not know about Lululemon. Yet for those who practice yoga, the brand has risen rapidly in popularity and demand. Lululemon has become a rising star in a multibillion dollar market with comfortable, attractive yoga and athletic apparel. Chief Executive Christine Day attributes her success partially to eschewing conventional market research. Rather than relying on focus groups, website tracking, or customer purchase profiles, the company has designed their stores to eavesdrop on their customers. Folding tables are placed not out of sight, but immediately adjacent to fitting rooms. Sleeves too long? Crotch too tight? Chances are employees will be privy to that information. To allow customers to provide more direct feedback, a large chalkboard is propped up against a wall for shoppers to comment on existing products as well as wish for new ones.

    Take advantage of opportunities to talk face-to-face with people

    When people don’t feel threatened, rushed, or dismissed they are more likely to voice their concerns or frustrations. Rather than maintaining a course towards an iceberg, addressing conflict can prevent them from getting bigger. Likewise, allowing people to voice their honest thoughts can help generate consensus and group buy-in of a proposal even if initial reactions are less than supportive. For example, instead of email-soliciting money from your coworkers to pay for the office water cooler, approaching people known to “mooch” may generate enough guilt or raise awareness to modify their behavior. They may even bring up unrelated but important issues to them which you can support to enlist their cooperation. (“Yes, I’d be happy to remind the other people in the office to not leave old coffee grinds and stale coffee in the drip machine. Having bottled water and taking care of the break room makes work that much more bearable.”)

    Actually experience the good or service you provide

    Every job in the world provides either a product or service to others. It’s too easy to get entrenched in your perspective. Take time this week to actually use your product or experience the service you provide. Personally speaking, as a physician it is incredibly eye-opening and humbling to experience the hospital as a patient. Another example is the Lululemon sales representative who loves a particular brand of pants for the slimming and firming effect they provide without creating embarrassing wrinkles and lines.

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    Put yourself in different shoes to solve complex problems

    Likewise, when you can’t wrap your head around a problem try to approach it from the perspective of someone else. What would the janitor suggest to reduce operating expenses? Does the consumer really value the promotional mailings you provide? What has your boss focused on for other business cycles or projects? Even better is to directly approach the different people involved to solicit their input.

    Case Study: Levi’s Jeans — A Hot Idea from Hot Pants

    Walter Haas — one-time CEO of Levi’s Jeans — stumbled upon a problem he didn’t know about while sitting next to a campfire in the 1940’s. At the time copper rivets were placed at stress points like the crotch area to provide extra strength. Unfortunately, they also conducted heat efficiently and caused quite a few unpleasant campfire mishaps. After being burned, Haas promptly removed the copper rivets. Inspired, he went on to also cover exposed rear pocket rivets to minimize scratch damage to saddles and school chairs in response to complaints by cowboys and schoolteachers.

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    Adopt a new role with your family, friends

    Appreciation is like water to a desert plant. In the interpersonal realm, it’s been established that men and women commonly cheat because of emotional disconnection which can spring from being unappreciated. Have you taken the time recently to realize what your friends and family do for you? Take the initiative to wash dishes, walk the dog, take out the trash, drive the carpool, or organize that birthday party. It may be difficult to do the tasks we naturally avoid, but realize that you are gaining new understanding of your relationships. Gratitude makes life infinitely richer.

    Go where the water is fresh

    In marketing, it’s important to keep your finger on the pulse of popular trends and ideas. Just like how you need to stay in front of the wave while surfing, you want to develop your ability to sense energy and direction from other people, events, and activities. One way you can do this is by maintaining your hobbies. Do things that excite you and you’ll find that even on a tight schedule, you can work with more energy, enthusiasm, and creativity. Refrain from “dichotomizing” your life into disparate spheres. Try to bring as much of who you are into what you are doing at the moment.

    As you take a closer step to your work, relationships, and the things which make you tick, I hope that you’re able to accomplish more, improve existing relationships, solve difficult problems, and sustain creativity.

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    (Photo credit: Young Man Hearing Sounds via Shutterstock)

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    Last Updated on September 18, 2020

    13 Helping Points When Things Don’t Go Your Way

    13 Helping Points When Things Don’t Go Your Way

    For the original article by Celestine: 13 Helping Points When Things Don’t Go Your Way

    “We all have problems. The way we solve them is what makes us different.” ~Unknown

    “It’s not stress that kills us, it is our reaction to it.” – Hans Selye

    Have you ever experienced moments when things just don’t go your way? For example, losing your keys, accidentally spilling your drink, waking up late, missing your buses/trains, forgetting to bring your things, and so on?

    You’re not alone. All of us, myself included, experience times when things don’t go as we expect.

    Here is my guide on how to deal with daily setbacks.

    1. Take a step back and evaluate

    When something bad happens, take a step back and evaluate the situation. Some questions to ask yourself:

    1. What is the problem?
    2. Are you the only person facing this problem in the world today?
    3. How does this problem look like at an individual level? A national level? On a global scale?
    4. What’s the worst possible thing that can happen to you as a result of this?
    5. How is it going to impact your life in the next 1 year? 5 years? 10 years?

    Doing this exercise is not to undermine the problem or disclaiming responsibility, but to consider different perspectives, so you can adopt the best approach for it. Most problems we encounter daily may seem like huge issues when they crop up, but most, if not all, don’t have much impact in our life beyond that day.

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    2. Vent if you have to, but don’t linger on the problem

    If you feel very frustrated and need to let off some steam, go ahead and do that. Talk to a friend, complain, crib about it, or scream at the top of your lungs if it makes you happy.

    At the same time, don’t get caught up with venting. While venting may temporarily relieve yourself, it’s not going to solve the problem ultimately. You don’t want to be an energy vampire.

    Vent if there’s a need to, but do it for 15 to 20 minutes. Then move on.

    3. Realize there are others out there facing this too

    Even though the situation may be frustrating, you’re not alone. Remember there are almost 7 billion people in the world today, and chances are that other people have faced the same thing before too. Knowing it’s not just you helps you to get out of a self-victimizing mindset.

    4. Process your thoughts/emotions

    Process your thoughts/emotions with any of the four methods:

    1. Journal. Write your unhappiness in a private diary or in your blog. It doesn’t have to be formal at all – it can be a brain dump on rough paper or new word document. Delete after you are done.
    2. Audio taping. Record yourself as you talk out what’s on your mind. Tools include tape recorder, your PC (Audacity is a freeware for recording/editing audio) and your mobile (most mobiles today have audio recording functions). You can even use your voice mail for this. Just talking helps you to gain awareness of your emotions. After recording, play back and listen to what you said. You might find it quite revealing.
    3. Meditation. At its simplest form, meditation is just sitting/lying still and observing your reality as it is – including your thoughts and emotions. Some think that it involves some complex mambo-jumbo, but it doesn’t.
    4. Talking to someone. Talking about it with someone helps you work through the issue. It also gets you an alternate viewpoint and consider it from a different angle.

    5. Acknowledge your thoughts

    Don’t resist your thoughts, but acknowledge them. This includes both positive and negative thoughts.

    By acknowledging, I mean recognizing these thoughts exist. So if say, you have a thought that says, “Wow, I’m so stupid!”, acknowledge that. If you have a thought that says, “I can’t believe this is happening to me again”, acknowledge that as well.

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    Know that acknowledging the thoughts doesn’t mean you agree with them. It’s simply recognizing the existence of said thoughts so that you can stop resisting yourself and focus on the situation on hand.

    6. Give yourself a break

    If you’re very stressed out by the situation, and the problem is not time sensitive, then give yourself a break. Take a walk, listen to some music, watch a movie, or get some sleep. When you’re done, you should feel a lot more revitalized to deal with the situation.

    7. Uncover what you’re really upset about

    A lot of times, the anger we feel isn’t about the world. You may start off feeling angry at someone or something, but at the depth of it, it’s anger toward yourself.

    Uncover the root of your anger. I have written a five part anger management series on how to permanently overcome anger.

    After that, ask yourself: How can you improve the situation? Go to Step #9, where you define your actionable steps. Our anger comes from not having control on the situation. Sitting there and feeling infuriated is not going to change the situation. The more action we take, the more we will regain control over the situation, the better we will feel.

    8. See this as an obstacle to be overcome

    As Helen Keller once said,

    “Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.”

    Whatever you’re facing right now, see it as an obstacle to be overcome. In every worthy endeavor, there’ll always be countless obstacles that emerge along the way. These obstacles are what separate the people who make it, and those who don’t. If you’re able to push through and overcome them, you’ll emerge a stronger person than before. It’ll be harder for anything to get you down in the future.

    9. Analyze the situation – Focus on actionable steps

    In every setback, there are going to be things that can’t be reversed since they have already occurred. You want to focus on things that can still be changed (salvageable) vs. things that have already happened and can’t be changed. The only time the situation changes is when you take steps to improve it. Rather than cry over spilt milk, work through your situation:

    1. What’s the situation?
    2. What’s stressing you about this situation?
    3. What are the next steps that’ll help you resolve them?
    4. Take action on your next steps!

    After you have identified your next steps, act on them. The key here is to focus on the actionable steps, not the inactionable steps. It’s about regaining control over the situation through direct action.

    10. Identify how it occurred (so it won’t occur again next time)

    A lot of times we react to our problems. The problem occurs, and we try to make the best out of what has happened within the context. While developing a healthy coping mechanism is important (which is what the other helping points are on), it’s also equally important, if not more, to understand how the problem arose. This way, you can work on preventing it from taking place next time, vs. dealing reactively with it.

    Most of us probably think the problem is outside of our control, but reality is most of the times it’s fully preventable. It’s just a matter of how much responsibility you take over the problem.

    For example, for someone who can’t get a cab for work in the morning, he/she may see the problem as a lack of cabs in the country, or bad luck. However, if you trace to the root of the problem, it’s probably more to do with (a) Having unrealistic expectations of the length of time to get a cab. He/she should budget more time for waiting for a cab next time. (b) Oversleeping, because he/she was too tired from working late the previous day. He/she should allocate enough time for rest next time. He/she should also pick up better time management skills, so as to finish work in lesser time.

    11. Realize the situation can be a lot worse

    No matter how bad the situation is, it can always be much worse. A plus point vs. negative point analysis will help you realize that.

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    12. Do your best, but don’t kill yourself over it

    No matter how bad your situation may seem, do your best, but don’t kill yourself over it. Life is too beautiful to worry so much over daily issues. Take a step back (#1), give yourself a break if you need to (#6), and do what you can within your means (#9). Everything else will unfold accordingly. Worrying too much about the outcome isn’t going to change things or make your life any better.

    13. Pick out the learning points from the encounter

    There’s something to learn from every encounter. What have you learned from this situation? What lessons have you taken away?

    After you identify your learning points, think about how you’re going to apply them moving forward. With this, you’ve clearly gained something from this encounter. You’ve walked away a stronger, wiser, better person, with more life lessons to draw from in the future.

    Get the manifesto version of this article: [Manifesto] What To Do When Things Don’t Go Your Way

    Featured photo credit: Alice Donovan Rouse via unsplash.com

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