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Put Your Ear to the Ground: Engaging More Directly

Put Your Ear to the Ground: Engaging More Directly


    Get your ear to the ground.

    This approach has been called different things but commonly is summarized as getting close as possible to the interface of the product and producer or consumer. Famous practitioners include Bill Hewlett and David Packard of HP who popularized “management by walking around.” The same approach can be used in your personal and professional life to help you gain fresh perspective on old problems, sniff out issues before they become wildfires, and continue to innovate and create while on a schedule.

    Case Study: Lululemon — From the Folding Table to the Chalkboard

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    It is possible for many people to not know about Lululemon. Yet for those who practice yoga, the brand has risen rapidly in popularity and demand. Lululemon has become a rising star in a multibillion dollar market with comfortable, attractive yoga and athletic apparel. Chief Executive Christine Day attributes her success partially to eschewing conventional market research. Rather than relying on focus groups, website tracking, or customer purchase profiles, the company has designed their stores to eavesdrop on their customers. Folding tables are placed not out of sight, but immediately adjacent to fitting rooms. Sleeves too long? Crotch too tight? Chances are employees will be privy to that information. To allow customers to provide more direct feedback, a large chalkboard is propped up against a wall for shoppers to comment on existing products as well as wish for new ones.

    Take advantage of opportunities to talk face-to-face with people

    When people don’t feel threatened, rushed, or dismissed they are more likely to voice their concerns or frustrations. Rather than maintaining a course towards an iceberg, addressing conflict can prevent them from getting bigger. Likewise, allowing people to voice their honest thoughts can help generate consensus and group buy-in of a proposal even if initial reactions are less than supportive. For example, instead of email-soliciting money from your coworkers to pay for the office water cooler, approaching people known to “mooch” may generate enough guilt or raise awareness to modify their behavior. They may even bring up unrelated but important issues to them which you can support to enlist their cooperation. (“Yes, I’d be happy to remind the other people in the office to not leave old coffee grinds and stale coffee in the drip machine. Having bottled water and taking care of the break room makes work that much more bearable.”)

    Actually experience the good or service you provide

    Every job in the world provides either a product or service to others. It’s too easy to get entrenched in your perspective. Take time this week to actually use your product or experience the service you provide. Personally speaking, as a physician it is incredibly eye-opening and humbling to experience the hospital as a patient. Another example is the Lululemon sales representative who loves a particular brand of pants for the slimming and firming effect they provide without creating embarrassing wrinkles and lines.

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    Put yourself in different shoes to solve complex problems

    Likewise, when you can’t wrap your head around a problem try to approach it from the perspective of someone else. What would the janitor suggest to reduce operating expenses? Does the consumer really value the promotional mailings you provide? What has your boss focused on for other business cycles or projects? Even better is to directly approach the different people involved to solicit their input.

    Case Study: Levi’s Jeans — A Hot Idea from Hot Pants

    Walter Haas — one-time CEO of Levi’s Jeans — stumbled upon a problem he didn’t know about while sitting next to a campfire in the 1940’s. At the time copper rivets were placed at stress points like the crotch area to provide extra strength. Unfortunately, they also conducted heat efficiently and caused quite a few unpleasant campfire mishaps. After being burned, Haas promptly removed the copper rivets. Inspired, he went on to also cover exposed rear pocket rivets to minimize scratch damage to saddles and school chairs in response to complaints by cowboys and schoolteachers.

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    Adopt a new role with your family, friends

    Appreciation is like water to a desert plant. In the interpersonal realm, it’s been established that men and women commonly cheat because of emotional disconnection which can spring from being unappreciated. Have you taken the time recently to realize what your friends and family do for you? Take the initiative to wash dishes, walk the dog, take out the trash, drive the carpool, or organize that birthday party. It may be difficult to do the tasks we naturally avoid, but realize that you are gaining new understanding of your relationships. Gratitude makes life infinitely richer.

    Go where the water is fresh

    In marketing, it’s important to keep your finger on the pulse of popular trends and ideas. Just like how you need to stay in front of the wave while surfing, you want to develop your ability to sense energy and direction from other people, events, and activities. One way you can do this is by maintaining your hobbies. Do things that excite you and you’ll find that even on a tight schedule, you can work with more energy, enthusiasm, and creativity. Refrain from “dichotomizing” your life into disparate spheres. Try to bring as much of who you are into what you are doing at the moment.

    As you take a closer step to your work, relationships, and the things which make you tick, I hope that you’re able to accomplish more, improve existing relationships, solve difficult problems, and sustain creativity.

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    (Photo credit: Young Man Hearing Sounds via Shutterstock)

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    Last Updated on June 24, 2019

    Why Social Media Might Be Causing Depression

    Why Social Media Might Be Causing Depression

    A study [1] published in Depression and Anxiety found that social media users are more likely to be depressed. This was just one of the huge number of studies linking social media and depression[2] . But why exactly do platforms like Facebook and Instagram make people so unhappy? Well, we don’t know yet for sure, but there are some explanations.

    Social Media Could Lead to Depression

    Depression is a serious medical condition that affects how you think, feel, and behave. Social media may lead to depression in predisposed individuals or make existing symptoms of depression[3] worse explains[4] the study above’s senior author Dr. Brian Primack. So, the problem may not be in social media per se, but how we use it.

    Signs You’re Suffering From “Social Media Depression”

    If you feel like social media is having a negative impact on your mood, then you may be suffering from “social media depression.” Look for symptoms like:

    • low self-esteem,

    • negative self-talk,

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    • a low mood,

    • irritability,

    • a lack of interest in activities once enjoyed,

    • and social withdrawal.

    If you’ve had these symptoms for more than two weeks and if this is how you feel most of the time, then you are likely depressed. Although “social media depression “is not a term recognized in the medical setting, social media depression seems to be a real phenomenon affecting around 50% of social media users. As explained in a review study[5] published in Cyberpsychology, Behavior, and Social Networking, if a person has a certain predisposition to depression and other mental disorders, social media use may only worsen their mental health.

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    Social Media Could Crush Self-Esteem

    We know that social media and depression are in some way linked, but why is this so? Well, according to Igor Pantic, MD, Ph.D.[6], social media use skews your perception about other people’s lives and traits. To explain this further, most people like to portray an idealized image of their lives, personal traits, and appearance on sites like Facebook and Instagram. If you confuse this idealized image with reality, you may be under the false impression that everyone is better than you which can crush your self-esteem and lead to depression. This is especially true for teens and young adults who are more likely to compare themselves to others. If you already suffer from low self-esteem, the illusion that everyone has it better off than you will just make you feel worse.

    Causing Social Isolation and Other Negative Emotions

    Another commonly cited reason for the negative impact of social media on mental health is its link with social isolation. Depressed people are more likely to isolate themselves socially and chose only to interact indirectly through social media platforms. But communication online tends to be superficial and is lacking when compared to real-life interaction explains Panic. What this means is not that social media leads to isolation but the other way around, possibly explaining why we find so many depressed persons on these sites.

    Lastly, social media use may generate negative emotions in you like envy, jealousy, dislike, loneliness, and many others and this may worsen your depressive symptoms.

    Why We Need to Take This Seriously

    Both depression and social media use are on the rise according to epidemiological studies. Since each one has an impact on the other, we have to start thinking of healthier ways to use social media. Teens and young adults are especially vulnerable to the negative impact of social media on mental health.

    Advice on Social Media Use

    Although these findings did not provide any cause-effect explanation regarding Facebook and depression[7], they still do prove that social media use may not be a good way to handle depression. For this reason, the leading authors of these studies gave some suggestions as to how clinicians and people can make use of such findings.

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    One suggestion is that clinicians should ask patients about their social media habits. Then they can advise them on how to change their outlook on social media use or even suggest limiting their time spent on social media.

    Some social media users may also exhibit addictive behavior; they may spend too much time due to compulsive urges. Any compulsive behavior is bound to lead to feelings of guilt which can worsen depressive symptoms.

    Having Unhealthy Relationship with Social Media

    If you feel like your relationship with social media is unhealthy, then consider the advice on healthy social media use provided by psychology experts from Links Psychology[8]:

    Avoid negative social comparison – always keep in mind that how people portray themselves and their lives on social media is not a realistic picture, but rather an idealized one. Also, avoid comparing yourself to others because this behavior can lead to negative self-talk.

    Remember that social media is not a replacement for real life – Social media is great for staying in touch and having fun, but it should never replace real-world interactions.

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    Avoid releasing personal information – For your safety and privacy, make sure to be careful with what you post online.

    Report users who bully and harass you – It’s easy to be a bully in the anonymous and distant world of social media. Don’t take such offense personally and report those who abuse social media to harass others.

    The bits of advice listed above can help you establish a healthy relationship with social media. Always keep these things in mind to avoid losing an objective perspective of what social media is and how it is different from real life. If you are currently suffering from depression, talk to your doctor about what is bothering you so that you can get the treatment you need to get better. Tell your doctor about your social media use and see if they could give you some advice on this topic.

    Reference

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