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Promote Yourself

Promote Yourself

I’m running into a recurring theme when meeting new, interesting creative folks: they don’t know the first thing about how to promote themselves and what they’re doing. Sure, it’s not for everyone, but if you’re attending conferences or gathering with lots of interesting people to discuss your big ideas and future plans, a little self-promotion is a good thing.

  • Business Cards– use a service like VistaPrint, or cooler still, make your own from something interesting. But make sure these things are true: your name is clearly printed on the card. Your email and also your telephone number are on the card. You may choose to add an IM address or Skype. Add a URL if it’s pertinent.

    Hand OUT the business cards. There aren’t points for coming home with extras. The goal is to get these cards into people’s hands, into their files, and then to have them be used as a way to contact you and discuss things.

  • Conversations– When you’re at these events, or at conventions, try and have something fairly simple ready to say if you find yourself in a conversation. It can even be pre-packaged, but have something to say about yourself, about your work, about why you’re at the event, and what you intend to do. People’s first question is often: So, what brings you here today? Have a really interesting answer. “I’m here to discover if my big plan will fly.” Boy, that’s a simple sentence, but it really has some wings, huh? People will talk about that with you.

    And here’s another: once you meet with someone sufficiently, politely excuse yourself, and meet someone else. Sometimes, at these events, we meet a few people right off the bat, and then we stick with them the entire event. That’s fine sometimes, but at other times, it’s better to get around and meet everyone you can, because you never know where that big connection might come from. Mix it up. Get around and meet people. Oh, and if you personally aren’t really great at being social, but you’re trying to launch a company, befriend or partner with someone who IS, because these ideas don’t walk over and sell themselves.

  • Authority– People react well to those who act with conviction and authority. If you sound very sure of yourself, and of what you’re doing, it will go over really well with people. If you sound like you’re testing the waters (even if that’s really what you’re doing), it will come off that way, and most people will become quickly disinterested.

    Try working on sounding like you truly believe in what you’re doing, no matter what that is. “I’ve been writing this comic book, The Three-Testical Toucan, for four months, and I think it’s really going to take off with the next issue.” If you sound like you believe it, they’ll go along for the ride.

  • Follow-Up– You can also think of this as a “call to action.” Even if you hand over a business card, talk fairly intelligently about your subject matter, and seem like you really are the expert in toucan comics, it matters that you are thinking about where you want to take things with anyone you talk with, and whether or not you have a call to action for them.

    It might be something as simple as: I’ve published this comic and I want to sell you two issues at $1 off the cover price. Want them? Or it might be that you want to develop your idea further, and are asking for help and guidance. Whatever the case, consider the “call to action” or follow-up activity that you want from the person you’re talking with.

  • Quid Pro Quo– I still think of Silence of the Lambs when I say that. It means something akin to “like for like” (lawyers, ring in!), and it basically means that in this new micro-economy of people with secret new businesses, there’s not a lot of money exchanging hands.

    Sometimes the best currency is barter. You know everything there is to know about inking toucan art, and the other person knows how to talk with publishers. You have to try and find ways that your skill can be useful to the other person. Try to consider that during your interactions as well. It’s not always obvious, and people tend to think less of their own skills than their true value. So, give that some thought.

There are adventures out there to be had right now. It is a great time to have something creative, inventive, and small that you want to bring to a larger world. Be ready to bring your own ideas forward, and be ready to bridge the gap between what you have and know about, and the people who are eager to learn about your great idea.

–Chris Brogan is available for all kinds of consultation on the topics of big ideas, presentation skills, how to podcast, and any kinds of hacks you want to discuss. He hangs one of his hats at [chrisbrogan.com].

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

Reference

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