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Promote Yourself

Promote Yourself

I’m running into a recurring theme when meeting new, interesting creative folks: they don’t know the first thing about how to promote themselves and what they’re doing. Sure, it’s not for everyone, but if you’re attending conferences or gathering with lots of interesting people to discuss your big ideas and future plans, a little self-promotion is a good thing.

  • Business Cards– use a service like VistaPrint, or cooler still, make your own from something interesting. But make sure these things are true: your name is clearly printed on the card. Your email and also your telephone number are on the card. You may choose to add an IM address or Skype. Add a URL if it’s pertinent.

    Hand OUT the business cards. There aren’t points for coming home with extras. The goal is to get these cards into people’s hands, into their files, and then to have them be used as a way to contact you and discuss things.

  • Conversations– When you’re at these events, or at conventions, try and have something fairly simple ready to say if you find yourself in a conversation. It can even be pre-packaged, but have something to say about yourself, about your work, about why you’re at the event, and what you intend to do. People’s first question is often: So, what brings you here today? Have a really interesting answer. “I’m here to discover if my big plan will fly.” Boy, that’s a simple sentence, but it really has some wings, huh? People will talk about that with you.

    And here’s another: once you meet with someone sufficiently, politely excuse yourself, and meet someone else. Sometimes, at these events, we meet a few people right off the bat, and then we stick with them the entire event. That’s fine sometimes, but at other times, it’s better to get around and meet everyone you can, because you never know where that big connection might come from. Mix it up. Get around and meet people. Oh, and if you personally aren’t really great at being social, but you’re trying to launch a company, befriend or partner with someone who IS, because these ideas don’t walk over and sell themselves.

  • Authority– People react well to those who act with conviction and authority. If you sound very sure of yourself, and of what you’re doing, it will go over really well with people. If you sound like you’re testing the waters (even if that’s really what you’re doing), it will come off that way, and most people will become quickly disinterested.

    Try working on sounding like you truly believe in what you’re doing, no matter what that is. “I’ve been writing this comic book, The Three-Testical Toucan, for four months, and I think it’s really going to take off with the next issue.” If you sound like you believe it, they’ll go along for the ride.

  • Follow-Up– You can also think of this as a “call to action.” Even if you hand over a business card, talk fairly intelligently about your subject matter, and seem like you really are the expert in toucan comics, it matters that you are thinking about where you want to take things with anyone you talk with, and whether or not you have a call to action for them.

    It might be something as simple as: I’ve published this comic and I want to sell you two issues at $1 off the cover price. Want them? Or it might be that you want to develop your idea further, and are asking for help and guidance. Whatever the case, consider the “call to action” or follow-up activity that you want from the person you’re talking with.

  • Quid Pro Quo– I still think of Silence of the Lambs when I say that. It means something akin to “like for like” (lawyers, ring in!), and it basically means that in this new micro-economy of people with secret new businesses, there’s not a lot of money exchanging hands.

    Sometimes the best currency is barter. You know everything there is to know about inking toucan art, and the other person knows how to talk with publishers. You have to try and find ways that your skill can be useful to the other person. Try to consider that during your interactions as well. It’s not always obvious, and people tend to think less of their own skills than their true value. So, give that some thought.

There are adventures out there to be had right now. It is a great time to have something creative, inventive, and small that you want to bring to a larger world. Be ready to bring your own ideas forward, and be ready to bridge the gap between what you have and know about, and the people who are eager to learn about your great idea.

–Chris Brogan is available for all kinds of consultation on the topics of big ideas, presentation skills, how to podcast, and any kinds of hacks you want to discuss. He hangs one of his hats at [chrisbrogan.com].

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Last Updated on April 8, 2020

11 Things Overachievers Do Differently

11 Things Overachievers Do Differently

We all know some overachievers: supermoms who manage to get online degrees between cleaning, cooking, and taking kids to practice; students who write 10-page papers when the directions call for 4; managers whose resumes look more like pages from the Guinness book of Records.

How do they do it all? How is it possible that one person can graduate at the top of their class, found an orphanage in India, run 30k marathons, write a best-selling book, travel all over the world and learn to speak Mandarin Chinese while having a full-time job?

What’s the secret of an overachiever? Here’re 11 things overachievers do differently that you can learn from.

1. They Know How to Manage Their Time

It’s pretty simple actually – you can never become an overachiever if you don’t know how to organize your time efficiently.

The great thing is that overachievers are ready to share their knowledge and time management talent with the rest of the world. Read The 4-Hour Workweek or The 4-Hour Body by Timothy Ferriss, and you’ll know what I’m talking about.

2. They Don’t Spend Hours Watching TV or Playing Computer Games

Mostly because they have better things to do, like exercising, reading, spending an evening with their family or volunteering to work in the local soup kitchen. Their philosophy is simple – the world is full of wonderful things to try, explore and experience. Watching TV is not one of them.

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3. They Are Obsessed With Perfection

Imagine Steve Jobs’ work approach and you’ll understand the level of perfection and painfully high standards that overachievers set for themselves and those around them. Often it pays off (especially if they focus on just one domain). But sometimes compulsive over-striving turns into a sure-fire road to disappointments and unfinished tasks.

Learn how to strike a balance: How Not to Let Perfectionism Secretly Screw You Up

4. They Know How To Inspire

Overachievers learn quickly that it is much easier to achieve goals through collaboration (and especially delegation). So they know how to inspire, encourage, persuade and motivate people around them. Even though they often drive their team crazy with their stubbornness and perfectionism, people quickly follow under the spell of their enthusiasm and greater vision.

Learn these 10 Powerful Ways to Influence People Positively.

5. They Set Clear Goals

The term “overachiever” itself implies that they know how to achieve goals. That is kind of hard to do if your goals are vague, unclear and lack specific deadline, which is why overachievers educate themselves, read goal-setting books, and think about the best way to approach a new task.

Although, it’s worth mentioning that overachievers usually use their time management and goal-setting skills towards competitive, “I want to kick butt” type of goals rather than self-improvement, mastery goals.

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Take a look at these tips to help you set clearer goals: What Are SMART Goals (And How to Use Them to Become Successful)

6. They Are Organized

It’s hard to imagine a disorganized overachiever, isn’t it? Their great organizational and planning skills usually serve three main purposes: keeping track of time, keeping track of progress and keeping track of achievements.

This hasn’t been confirmed by scientific research yet, but overachievers might actually get a “runner’s high” from crossing tasks off their to-do lists, and making new to-do lists.

Here’s How to Organize Your Life: 10 Habits of Really Organized People

7. They Try to Avoid Failure at All Costs

Some psychologists believe that overachievers place their self-worth on their competence, driven by an underlying fear of failure. Rather than setting and striving for goals based on a pure desire to achieve, their core motivation becomes avoiding failure. This may explain the fact that overachiever beat themselves up for even little setbacks and seemingly-insignificant mistakes.

But be aware that having a strong fear of failure can wrek havoc your productivity. So the best thing to do? Learn to conquer the fear: Why You Have the Fear of Failure (And How to Conquer It)

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8. They Love Awards

Who doesn’t love them, right? True enough, but unlike most people who like to feel acknowledged and appreciated for their efforts, overachievers are bent on collecting ‘awards’, be it university degrees, spelling bee prizes or unusual destinations.

While loving awares isn’t bad, it’s even better if you’re driven by internal motivation instead of external ones which could be quite uncontrolable or unstable: Why Is Internal Motivation So Powerful (And How to Find It).

9. They Don’t Understand the Concept of Work Hours

Don’t get surprised if you receive a work-related email anywhere between 8 p.m. and midnight. It’s something overachievers usually do and you weren’t the only one. At least 20 more emails have been sent during these hours to other people. The concepts of over-achieving and working overtime usually go hand in hand.

The downside of this is an imbalnced life, which may need to problems in other aspects of life including health and relationships. A better way is to Achieve a Realistic Work Life Balance.

10. They Rest

Overachievers might often be labeled as “workaholics”, because they often ignore bodily signs of hunger, fatigue and even a full bladder, hoping to finish just one last little part. This doesn’t mean that overachievers don’t know how to disconnect and relax.

True that they tend to work in the highest gear, but they also have enough sense to give themselves time to rest and recharge. Of course, they do it in their own overachieving way, preferring climbing Mount Kilimanjaro or hiking through the Amazon jungle to lazing on the beach.

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11. Overachievers Continuously Educate Themselves

A great quality that most overachievers have is the hunger for knowledge. They surround themselves with bright people. They know how to listen, and most importantly, they get tons of mentoring.

Despite the fact that overachievers want to excel at everything they set their minds on, they are humble enough to admit that to get on top of their game, they need help. And they are willing to pay someone to push, coach and guide them.

You too can learn How to Create a Habit of Continuous Learning for a Better You.

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Featured photo credit: Nghia Le via unsplash.com

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