Advertising
Advertising

Promote Yourself

Promote Yourself

I’m running into a recurring theme when meeting new, interesting creative folks: they don’t know the first thing about how to promote themselves and what they’re doing. Sure, it’s not for everyone, but if you’re attending conferences or gathering with lots of interesting people to discuss your big ideas and future plans, a little self-promotion is a good thing.

  • Business Cards– use a service like VistaPrint, or cooler still, make your own from something interesting. But make sure these things are true: your name is clearly printed on the card. Your email and also your telephone number are on the card. You may choose to add an IM address or Skype. Add a URL if it’s pertinent.

    Hand OUT the business cards. There aren’t points for coming home with extras. The goal is to get these cards into people’s hands, into their files, and then to have them be used as a way to contact you and discuss things.

  • Conversations– When you’re at these events, or at conventions, try and have something fairly simple ready to say if you find yourself in a conversation. It can even be pre-packaged, but have something to say about yourself, about your work, about why you’re at the event, and what you intend to do. People’s first question is often: So, what brings you here today? Have a really interesting answer. “I’m here to discover if my big plan will fly.” Boy, that’s a simple sentence, but it really has some wings, huh? People will talk about that with you.

    And here’s another: once you meet with someone sufficiently, politely excuse yourself, and meet someone else. Sometimes, at these events, we meet a few people right off the bat, and then we stick with them the entire event. That’s fine sometimes, but at other times, it’s better to get around and meet everyone you can, because you never know where that big connection might come from. Mix it up. Get around and meet people. Oh, and if you personally aren’t really great at being social, but you’re trying to launch a company, befriend or partner with someone who IS, because these ideas don’t walk over and sell themselves.

  • Authority– People react well to those who act with conviction and authority. If you sound very sure of yourself, and of what you’re doing, it will go over really well with people. If you sound like you’re testing the waters (even if that’s really what you’re doing), it will come off that way, and most people will become quickly disinterested.

    Try working on sounding like you truly believe in what you’re doing, no matter what that is. “I’ve been writing this comic book, The Three-Testical Toucan, for four months, and I think it’s really going to take off with the next issue.” If you sound like you believe it, they’ll go along for the ride.

  • Follow-Up– You can also think of this as a “call to action.” Even if you hand over a business card, talk fairly intelligently about your subject matter, and seem like you really are the expert in toucan comics, it matters that you are thinking about where you want to take things with anyone you talk with, and whether or not you have a call to action for them.

    It might be something as simple as: I’ve published this comic and I want to sell you two issues at $1 off the cover price. Want them? Or it might be that you want to develop your idea further, and are asking for help and guidance. Whatever the case, consider the “call to action” or follow-up activity that you want from the person you’re talking with.

  • Quid Pro Quo– I still think of Silence of the Lambs when I say that. It means something akin to “like for like” (lawyers, ring in!), and it basically means that in this new micro-economy of people with secret new businesses, there’s not a lot of money exchanging hands.

    Sometimes the best currency is barter. You know everything there is to know about inking toucan art, and the other person knows how to talk with publishers. You have to try and find ways that your skill can be useful to the other person. Try to consider that during your interactions as well. It’s not always obvious, and people tend to think less of their own skills than their true value. So, give that some thought.

There are adventures out there to be had right now. It is a great time to have something creative, inventive, and small that you want to bring to a larger world. Be ready to bring your own ideas forward, and be ready to bridge the gap between what you have and know about, and the people who are eager to learn about your great idea.

–Chris Brogan is available for all kinds of consultation on the topics of big ideas, presentation skills, how to podcast, and any kinds of hacks you want to discuss. He hangs one of his hats at [chrisbrogan.com].

Advertising

More by this author

7 Uses for a Virtual Machine When Emailing Think Press Release Mail, BrainDump, Mail, Do Stretch Goals Matter You Had me at Insane

Trending in Communication

1 How to Live a Stress Free Life in a Way Most People Don’t 2 Midlife Crisis in Men: The Definitive Survival Guide 3 30 Powerful Success and Failure Quotes That Will Lead You to Success 4 How to Stop Being a Perfectionist (Step-by-Step Guide) 5 You Can Change Your Life NOW: 5 Strategies to Start Living Your Best Life

Read Next

Advertising
Advertising
Advertising

Last Updated on September 30, 2020

How to Live a Stress Free Life in a Way Most People Don’t

How to Live a Stress Free Life in a Way Most People Don’t

Learning how to live a stress free life may seem impossible, but the truth is that there are specific things you can do to begin eliminating sources of stress.

No, it doesn’t look like a made-for-television movie. No, it doesn’t look like something only people with extra time and money can do. It looks like your life—but without any self-created stress triggers.

Here are 11 ways to help you live a stress-free life:

1. Stop Overanalyzing Situations That Haven’t Happened

The first step to living a stress-free life is to stop overanalyzing imaginary scenarios. It’s easy to spend time in the world of worst-case scenarios. People tend to cultivate this world for one of two reasons.

First, because if you know what the worst-case scenario is, then it won’t surprise you when it happens. Second, if you know what the worst-case scenario is, then you can do everything in your power to control the universe so the worst case never happens.

If that’s really the world you want to cultivate, then become a professional risk assessor. If not, then ask yourself how you are benefiting from continuing to live that way.

Does it make you feel better about yourself and your life? Does it make you want to leap out of bed in the morning, eager to embrace the worst-case scenario? Does it bring you joy or fulfillment?

If your answer to these three questions is no, then stop living in the future and bring yourself back into the present.

2. Don’t Take on Other People’s Problems

The whole advantage of other people having problems is that they aren’t your problems. When you frequently take on other people’s problems, you get into the habit of enabling.

Let’s get crystal clear about the definition of enabling: enabling is the art of continuing to take responsibility for other people, thereby disallowing their personal responsibility[1].

It is of no service to other people to take on their problems because they can’t/won’t/don’t know how to fix the problem.

Advertising

It is of service to empower others to take responsibility for themselves and their lives, to encourage, teach, and motivate others to address their own problems. So stop enabling, and start empowering.

3. Get Present in the Moment

Being present in the moment involves being in your body and feeling your feelings—two things that lots of folks actually don’t know how to do.

Ask yourself these two questions: What does fear feel like in your body? What are you afraid of?

If you don’t know the answer to these questions, you probably aren’t present in the moment. Being present involves vulnerability, humility, and openness[2].

How to live a stress free life by being present

    The past and the future stop being so relevant and intriguing when you’re able to get in your body and feel your feelings. When you can do these two things, you actually want to be in the present moment.

    To get started, close your eyes, focus on your breathing, and watch your stress levels drop. Then, try these tips: How to Live in the Moment and Stop Worrying.

    4. Focus on What You Have, Not What You Don’t

    The easiest way to stop focusing on what you don’t have is by not watching TV commercials. Marketing teaches us to focus on what we don’t have, and advertising campaigns spend millions of dollars convincing us that we must have what we don’t yet have.

    Can you think of a marketing campaign that teaches you to enjoy what you already have without buying something to enhance it? Odds are you can’t.

    In a world dictated by Super Bowl commercials and Facebook ads, it takes stalwart focus to recognize what you have more than what you don’t. If you want a stress-free life now, get stalwart, and stop letting other people dictate your focus.

    In order to do this, try cultivating a gratitude practice to help refocus your mind toward what is good in your life. You can get started with this guide.

    Advertising

    5. Stop Surrounding Yourself With People Who Don’t Make You Happy

    Honestly, what kind of people do you really like to be around with? People who get you, who see you clearly, who accept your flaws and all; people you can be yourself with; people who have shared interests?

    How many of those people are in your life? What characteristics do all of the other people in your life have?

    If you find that the people in your life aren’t adding anything positive, it may be time to make some changes. If you find that other relationships you have are downright toxic, start working to cut out those relationships immediately.

    6. Find a Job That Makes You Feel Good

    You don’t have to stay at a job just because it pays the bills. Most people spend more time working than sleeping. The average person spends 40 to 80 hours a week—or 2,000 to 4,000 hours a year—working. That is a significant investment!

    If your best friend or child told you that they were going to spend 4,000 hours giving their emotional, mental, and physical energy to something (or someone) that wasn’t going to value them, give anything back to them, or pay them what they were worth, what advice would you offer? Give that same advice to yourself. You won’t be stress-free unless you don’t learn this[3].

    Here’re 11 Signs That You Should Leave Your Job.

    7. Only Take on What You Can Handle

    Busyness is an addiction. Slowing down can actually be terrifying because it causes you to notice that you have feelings that you now have time to feel.

    I get it.

    By the time I slowed down, I had decades of busyness under my belt. I went into a tailspin depression because I didn’t understand how to be in the right relationship with my own emotions.

    When I finally figured out that feelings are just feelings and allowing them to express themselves is healthy and natural, I stopped experiencing withdrawal from my addiction to busyness and started figuring out the pace of life that felt best for me.

    Remarkably, I discovered that I don’t actually like being busy. What will you discover about yourself?

    Advertising

    8. Let Go of Grudges and Anger

    For me, it took 20 years of adulthood to figure out that holding on to grudges and anger only hurt me. Lucky for you, though, you can benefit vicariously from my experience just by reading one short paragraph!

    No one is holding your feet to the fire, demanding that you hold on to grudges and anger. The energy of anger slowly eats away at your body, mind, and spirit, until one day you wake up more resentful than optimistic.

    One day, people no longer want to be around you because the stink of negativity is oozing out of your pores. One day, you even get tired of hearing yourself get angry. And the person or people you are angry at or holding grudges against probably haven’t been affected at all.

    Who gets hurt the most in that process of repeating negative thoughts? You do.

    Some good advice for you here: How to Let Go of Resentment and Anger

    9. Stop Reliving Your Past

    To live a stress-free life, you have to stop reliving your past. I know it seems like fun to compare everything in your present to your past, and to experience the present through past-colored glasses, but it actually isn’t.

    When you wear past-colored glasses, you can’t truly experience the present for what it is. Your boyfriend or girlfriend gets compared to a list of expectations and failed relationships rather than recognized for the unique blessing they are in your life.

    Your boss gets compared to all the bosses who came before her/him. Your friends’ ability to parent gets compared to your parents’ ability to parent.

    People, including you, deserve to stand on their own past-free merit.

    10. Don’t Complain About Things You Can’t Change

    There are always going to be people elected into office whom you don’t like, taxes that you don’t want to pay, idiot drivers who refuse to move out of the left-hand lane, and a person ahead of you in the check-out line who won’t stop chatting with the clerk.

    The great benefit of being human is that we get to experience all of what life offers us. To live stress-free is to learn to deal with this fact.

    Advertising

    Dwelling on your frustration with something that can’t be changed doesn’t do anything other than drag you down. You are the only person who will ultimately decide how to respond to what is.

    11. Stop Living Through Other People’s Lives

    Someone else’s life is not your life. Your life is your life.

    What that means is you get to live your life in the way you want. You get to make ridiculous mistakes, take leaps of faith, and stuff things inside your handbag of fear just as much as the next person.

    Going through stuff is the whole great messy adventure of being human! Being alive and living life is terrifying and glorious and everything in between.

    Stop living through social media, trying to soak in all of the experiences everyone else is having. Focus, instead, on what it feels like to be you in this moment. You may find you like it.

    Final Thoughts

    An astounding thing happens when you reduce stress and anxiety, get into a relationship with your body, mind, and spirit, and just be yourself without judgment.

    Your life literally slows down. You stop wishing for the weekend. You begin to live in each moment, and you start feeling like a human being. You just ride the wave that is life, with this feeling of contentment and joy.

    You move fluidly, steadily, calmly, and gratefully. A veil is lifted, and a whole new perspective is born through improved mental health. And this is how you live a stress-free life.

    More Tips on How to Live a Stress-Free Life

    Featured photo credit: Drew Coffman via unsplash.com

    Reference

    Read Next