Advertising
Advertising

Presentation Masterclass – Part 1: Introduction

Presentation Masterclass – Part 1: Introduction

I have been observing, delivering and training people in presentation techniques for over 20 years now and my considered, professional, opinion on the subject is this:

MOST PRESENTATIONS SUUUUUUUUCK!

In almost every sphere of human endeavour, the outcome can be plotted on a bell-curve – a few really skilled people over on the right, a few really hopeless people over on the left and a whole bunch or just-above or just-below average people in the middle:

Advertising

    I suspect that the curve for presentations looks more like this:

      Why?

      Seriously. Why?

      Advertising

      How hard could this be? You get someone who knows what they are talking about standing up in front of a audience, with a bunch of visual aids to make the job of imparting information easier, and they impart the information. How hard could that be?

      I have been involved with presentation at a professional level for over 20 years. If I include my earliest experiences with presentations – people teaching me stuff in primary school – then the figure is closer to 40 years. And the vast majority of them were dreadful. Teachers, coaches, lecturers, tutors, trainers, consultants – most of them suuuuuuuuuuuucked!

      Think back. Put aside all your experiences in the world of work for a moment and just think back to your schooldays. How many exceptional teachers did you have in your 14 years of primary and secondary schooling? I had four excellent teachers in primary school and three in secondary, out of a total about 80 people who taught me various subjects between the ages of 4 and 17. Now, for our normal distribution bell curve, 7 out of 80 is about right, but it still sucks when you have to sit through it. And that’s before I even got to college, much less the world of work with all of its woeful presenters. Why does this happen? By dint of the fact that the person is up at the front of the room with the slides flickering behind him or her, they must be some kind of expert on their topic, whether that topic is the 3Rs in primary school or Web 2.0 marketing. So their expertise in the topic is rarely the problem.

      Advertising

      I have gradually come to the realisation that the biggest problem with presentations is that human beings are simply too self-involved for the process to work well. Presenters are so wrapped up in themselves and their topic that they rarely seem to take a moment to consider what would be the best method for imparting this information to their audience. Audiences are so deluged with advertising messages and radio jingles, with phone calls, voicemail, email, SMS and IM, with… stuff in their personal lives that unless you, the presenter, are wowing them with every word, you will lose their attention in a matter of seconds.

      Add to that the fact that the bar has been lowered to such an extent that most audiences are resigned to expecting dull, rambling, semi-legible, bullet-point-ridden presentations, and it’s not hard to see how we have arrived at this low ebb in communication.Both sides are at fault, to be sure; but if you are scheduled to make a presentation soon, you can control only one side of the conversation. Exercise that control. You have no say regarding the audience’s mood or willingness to listen, but you control your presentation, and in this series of posts, I will provide you with the knowledge, tools and approach to maximise your chance of success.

      The deepest human need is the need to be appreciated. (William James)

      The psychologist and philosopher William James said, “The deepest human need is the need to be appreciated.” If your presentation is going to have any chance of success, it needs to be built on this understanding. As a starting point, I recommend some detox to clear your body and mind from a lifetime of exposure to sucky presentations. I strongly recommend that you expose yourself to some great presenters:

      • Check out Seth Godin, Tom Peters, Guy Kawasaki, Steve Jobs, and Dick Hardt on YouTube.
      • Have a look at some of the wizards on TED.com – Rives, Hans Rosling, Barnett Thomas, Lawrence Lessig and Ken Robinson all stand out, but there are reams more on this invaluable resource.
      • Go over to Common Craft and have a look at their ‘plain English’ tutorials on aspects of Web 2.0

      The one common theme that emerges from this tremendous diversity of presenters, topics and styles is RESPECT. By every word and deed, they demonstrate absolute respect for both their audiences and themselves.

      A good starting point. The essential starting point.

      Advertising

      Next: Planning your presentation.

      More by this author

      5 Key Questions When Planning Your Presentation (Presentation Masterclass – Part 2) Presentation Masterclass – Part 1: Introduction Guy Kawasaki’s Thoughts on Online Life Where am I going? Putting your life in context. Communication 101

      Trending in Communication

      1 19 Golden Pieces of Relationship Advice From the Experts 2 Signs Of Low Self-Esteem And The Root Causes You Might Not Know 3 How to Communicate Effectively in Any Relationship 4 How to Live in the Moment and Stop Worrying About the Past or Future 5 This Is What Happens When You Move Out Of the Comfort Zone

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on May 21, 2019

      How to Communicate Effectively in Any Relationship

      How to Communicate Effectively in Any Relationship

      For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

      If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

      Example 1

      You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

      You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

      In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

      Example 2

      You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

      People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

      You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

      Example 3

      You have an issue with one person, but you communicate your problem to an entirely different person.

      Advertising

      The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

      Example 4

      You grew up in a family with destructive communication habits and those habits play out in your current relationships.

      Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

      If you find yourself in any of the situations described above, this article is for you.

      Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

      • Understand your own communication style
      • Tailor your style depending on the needs of the audience
      • Communicate with precision and care
      • Be mindful of your delivery, timing and messenger

      1. Understand Your Communication Style

      To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

      In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

      Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

      2. Learn Others Communication Styles

      Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

      Advertising

      If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

      “How do you prefer to receive information?”

      This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

      To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

      3. Exercise Precision and Care

      A recent engagement underscored for me the importance of exercising care when communicating.

      On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

      Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

      I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

      I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

      Advertising

      In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

      The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

      Our relationship is intact, and I now have information that will help me become a better friend to him and others.

      4. Be Mindful of Delivery, Timing and Messenger

      Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

      In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

      “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

      Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

      Like everyone else, I must work to ensure my communication is layered with precision and care.

      It requires precision because words must be carefully tailored to the person with whom you are speaking.

      Advertising

      It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

      It requires active listening which is about hearing verbal and nonverbal messages.

      Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

      Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

      The Bottom Line

      When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

      I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

      More Articles About Effective Communication

      Featured photo credit: Kenan Buhic via unsplash.com

      Reference

      Read Next