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Presentation Masterclass – Part 1: Introduction

Presentation Masterclass – Part 1: Introduction

I have been observing, delivering and training people in presentation techniques for over 20 years now and my considered, professional, opinion on the subject is this:

MOST PRESENTATIONS SUUUUUUUUCK!

In almost every sphere of human endeavour, the outcome can be plotted on a bell-curve – a few really skilled people over on the right, a few really hopeless people over on the left and a whole bunch or just-above or just-below average people in the middle:

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    I suspect that the curve for presentations looks more like this:

      Why?

      Seriously. Why?

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      How hard could this be? You get someone who knows what they are talking about standing up in front of a audience, with a bunch of visual aids to make the job of imparting information easier, and they impart the information. How hard could that be?

      I have been involved with presentation at a professional level for over 20 years. If I include my earliest experiences with presentations – people teaching me stuff in primary school – then the figure is closer to 40 years. And the vast majority of them were dreadful. Teachers, coaches, lecturers, tutors, trainers, consultants – most of them suuuuuuuuuuuucked!

      Think back. Put aside all your experiences in the world of work for a moment and just think back to your schooldays. How many exceptional teachers did you have in your 14 years of primary and secondary schooling? I had four excellent teachers in primary school and three in secondary, out of a total about 80 people who taught me various subjects between the ages of 4 and 17. Now, for our normal distribution bell curve, 7 out of 80 is about right, but it still sucks when you have to sit through it. And that’s before I even got to college, much less the world of work with all of its woeful presenters. Why does this happen? By dint of the fact that the person is up at the front of the room with the slides flickering behind him or her, they must be some kind of expert on their topic, whether that topic is the 3Rs in primary school or Web 2.0 marketing. So their expertise in the topic is rarely the problem.

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      I have gradually come to the realisation that the biggest problem with presentations is that human beings are simply too self-involved for the process to work well. Presenters are so wrapped up in themselves and their topic that they rarely seem to take a moment to consider what would be the best method for imparting this information to their audience. Audiences are so deluged with advertising messages and radio jingles, with phone calls, voicemail, email, SMS and IM, with… stuff in their personal lives that unless you, the presenter, are wowing them with every word, you will lose their attention in a matter of seconds.

      Add to that the fact that the bar has been lowered to such an extent that most audiences are resigned to expecting dull, rambling, semi-legible, bullet-point-ridden presentations, and it’s not hard to see how we have arrived at this low ebb in communication.Both sides are at fault, to be sure; but if you are scheduled to make a presentation soon, you can control only one side of the conversation. Exercise that control. You have no say regarding the audience’s mood or willingness to listen, but you control your presentation, and in this series of posts, I will provide you with the knowledge, tools and approach to maximise your chance of success.

      The deepest human need is the need to be appreciated. (William James)

      The psychologist and philosopher William James said, “The deepest human need is the need to be appreciated.” If your presentation is going to have any chance of success, it needs to be built on this understanding. As a starting point, I recommend some detox to clear your body and mind from a lifetime of exposure to sucky presentations. I strongly recommend that you expose yourself to some great presenters:

      • Check out Seth Godin, Tom Peters, Guy Kawasaki, Steve Jobs, and Dick Hardt on YouTube.
      • Have a look at some of the wizards on TED.com – Rives, Hans Rosling, Barnett Thomas, Lawrence Lessig and Ken Robinson all stand out, but there are reams more on this invaluable resource.
      • Go over to Common Craft and have a look at their ‘plain English’ tutorials on aspects of Web 2.0

      The one common theme that emerges from this tremendous diversity of presenters, topics and styles is RESPECT. By every word and deed, they demonstrate absolute respect for both their audiences and themselves.

      A good starting point. The essential starting point.

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      Next: Planning your presentation.

      More by this author

      Rowan Manahan

      Rowan is a professional trainer with over 20 years’ experience mentoring and consulting with executives at all levels.

      Where Am I Going? How to Put Your Life in Context 5 Key Questions When Planning Your Presentation (Presentation Masterclass – Part 2) Presentation Masterclass – Part 1: Introduction Guy Kawasaki’s Thoughts on Online Life Communication 101

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      Last Updated on April 6, 2020

      10 Powerful Ways to Influence People Positively

      10 Powerful Ways to Influence People Positively

      Most discussions on positively influencing others eventually touch on Dale Carnegie’s seminal work, How to Win Friends and Influence People. Written more than 83 years ago, the book touches on a core component of human interaction, building strong relationships. It is no wonder why.

      Everything that we do hinges on our ability to connect with others and formulate deep relationships. You cannot sell a house, buy a house, advance in most careers, sell a product, pitch a story, teach a course, etc. without building healthy relationships. Managers get the best results from their teams, not through brute force, but to careful appeals to their sensibilities, occasional withdrawals from the reservoir of respect they’ve built. Using these tactics, they can influence others to excellence, to productivity, and to success.

      Carnegie’s book is great. Of course, there are other resources too. Most of us have someone in our lives who positively influences us. The truth is positively influencing people is about centering the humanity of others. Chances are, you know someone who is really good at making others feel like stars. They can get you to do things that the average person cannot. Where the requests of others sound like fingernails on a chalkboard, the request from this special person sounds like music to your ears. You’re delighted to not only listen but also to oblige.

      So how to influence people in a positive way? Read on for tips.

      1. Be Authentic

      To influence people in a positive way, be authentic. Rather than being a carbon copy of someone else’s version of authenticity, uncover what it is that makes you unique.

      Discover your unique take on an issue and then live up to and honor that. Once of the reasons social media influencers are so powerful is that they have carved out a niche for themselves or taken a common issue and approached it from a novel or uncommon way. People instinctually appreciate people whose public persona matches their private values.

      Contradictions bother us because we crave stability. When someone professes to be one way, but lives contrary to that profession, it signals that they are confused or untrustworthy and thereby, inauthentic. Neither of these combinations bode well for positively influencing others.

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      2. Listen

      Growing up, my father would tell me to listen to what others said. He told me if I listened carefully, I would know all I needed to know about a person’s character, desires and needs.

      To positively influence others, you must listen to what is spoken and what is left unsaid. Therein lies the explanation for what people need in order to feel validated, supported and seen. If a person feels they are invisible, and unseen by their superiors, they are less likely to be positively influenced by that person.

      Listening meets a person’s primary need of validation and acceptance.

      Take a look at this guide on how to be a better listener: How to Practice Active Listening (A Step-By-Step Guide)

      3. Become an Expert

      Most people are predisposed to listen to, if not respect, authority. If you want to positively influence others, become an authority in the area in which you seek to lead others. Research and read everything you can about the given topic, and then look for opportunities to put your education into practice.

      You can argue over opinions. You cannot argue, or it is unwise to argue, over facts and experts come with facts.

      4. Lead with Story

      From years of working in the public relations space, I know that personal narratives, testimonials and impact stories are incredibly powerful. But I never cease to be amazed with how effective a well-timed and told story can be.

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      If you want to influence people, learn to tell stories. Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. To learn more about how to tell powerful stories, and the ethics of storytelling, take a look at this article: How To Tell An Interesting Story In 4 Simple Steps

      5. Lead by Example

      It is incredibly inspiring to watch passionate, talented people at work or play. One of the reasons a person who is not an athlete can be in awe of athletic prowess is because human nature appreciates the extraordinary. When we watch the Olympics, Olympic trials, gymnastic competitions, ice skating, and other competitive sports, we can recognize the effort of people who day in and day out give their all. C

      ase in point: Simone Biles. The gymnast extraordinaire won her 6TH all-around title at the U.S. Gymnastics Championships after doing a triple double. She was the first woman to do so. Watching her gave me chills. Even non-gymnasts and non-competitive athletes can appreciate the talent required to pull off such a remarkable feat.

      We celebrate remarkable accomplishments and believe that their example is proof that we too can accomplish something great, even if it isn’t qualifying for the Olympics. To influence people in a positive way, we must lead by example, lead with intention and execute with excellence.

      6. Catch People Doing Good

      A powerful way to influence people in a positive way is to catch people doing good. Instead of looking for problems, look for successes. Look for often overlooked, but critically important things that your peers, subordinates and managers do that make the work more effective and more enjoyable.

      Once you catch people doing good, name and notice their contributions.

      7. Be Effusive with Praise

      It did not take me long to notice a remarkable trait of a former boss. He not only began and ended meetings with praise, but he peppered praise throughout the entire meeting. He found a way to celebrate the unique attributes and skills of his team members. He was able to quickly and accurately assess what people were doing well and then let them and their colleagues know.

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      Meetings were not just an occasion to go through a “To Do” list, they were opportunities to celebrate accomplishments, no matter how small they are.

      8. Be Kind Rather Than Right

      I am going to level with you; this one is tough. It is easy to get caught up in a cycle of proving oneself. For people who lack confidence, or people who prioritize the opinions of others, being right is important. The validation that comes with being perceived as “right” feeds one’s ego. But in the quest to be “right,” we can hurt other people. Once we’ve hurt someone by being unkind, it is much harder to get them to listen to what we’re trying to influence them to do.

      The antidote to influencing others via bullying is to prioritize kindness above rightness. You can be kind and still stand firm in your position. For instance, many people think that they need others to validate their experience. If a person does not see the situation you experienced in the way you see it, you get upset. But your experience is your experience.

      If you and your friends go out to eat and you get food poisoning, you do not need your friends to agree that the food served at the restaurant was problematic for you. Your own experience of getting food poisoning is all the validation you need. Therefore, taking time to be right is essentially wasted and, if you were unkind in seeking validation for your food-poison experience, now you’ve really lost points.

      9. Understand a Person’s Logical, Emotional and Cooperative Needs

      The Center for Creative Leadership has argued that the best way to influence others is to appeal to their logical, emotional and cooperative needs. Their logical need is their rational and educational need. Their emotional need is the information that touches them in a deeply personal manner. The cooperative need is understanding the level of cooperation various individuals need and then appropriately offering it.

      The trick with this system is to understand that different people need different things. For some people, a strong emotional appeal will outweigh logical explanations. For others, having an opportunity to collaborate will override emotional connection.

      If you know your audience, you will know what they need in order to be positively influenced. If you have limited information about the people whom you are attempting to influence, you will be ineffective.

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      10. Understand Your Lane

      If you want to positively influence others, operate from your sphere of influence. Operate from your place of expertise. Leave everything else to others. Gone are the days when being a jack of all trades is celebrated.

      Most people appreciate brands that understand their target audience and then deliver on what that audience wants. When you focus on what you are uniquely gifted and qualified to do, and then offer that gift to the people who need it, you are likely more effective. This effectiveness is attractive.

      You cannot positively influence others if you are more preoccupied by what others do well versus what you do well.

      Final Thoughts

      Influencing people is about centering your humanity. If you want to influence others positively, focus on the way you communicate and improve the relationship with yourself first.

      It’s hard to influence others if you’re still trying to figure out how to communicate with yourself.

      More Tips About Making Influence

      Featured photo credit: Wonderlane via unsplash.com

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