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Post Popularity vs. Profitability

Post Popularity vs. Profitability

As I was reading over the data for the articles I write it occurred to me that my most popular articles fell into six categories:

  • Lists
  • How to
  • Planning
  • Training
  • Leadership
  • And Temperament

Now, the last four topics, I understand, because those are my areas of specialty. It is the first two that puzzled me.

So, I did a little research. It isn’t just my work that gets a lot of attention when the format is listing and how to. It is everyone. It is a regular phenomena.

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Take a look at the data from your own site and see if this doesn’t hold true. If you don’t track your data (and you really should) with something like site meter, do some surfing around and click on the little multicolored cube on the sites of other people. Then click on their referrals link and scan what you see in the search engine results. It’s impressive to say the least.

It seems that people will read, ping, link, quote and revisit most anything that is written in one of these two forms.

Now, all we need to do is figure out a way to make our content meaningful in these formats and we can retire from our advertisement funds. No…? Well, at least we’ll get a better handle on what our readers are interested in.

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I tested my theory on my own site with a series of “10’s” articles.

Here are my findings. The numbers did not, in fact increase. If anything there was a slight down turn. On the other hand, my profitability increased significantly.

However, since I was concentrating so much on this experiment, I didn’t do two things I usually do that bring in traffic to my site.

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I did not contribute heavily to Lifehack.org and I did not leave many comments on other sites. Those are two things folks like Seth Godin say are good ideas.

It is interesting to note that even though my numbers dropped, the target articles made up five of the top ten articles visited on my site.

The puzzle for me is, if numbers were down why was profit up?

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I’d really like to know how the impact is viewed on the larger scale. Do you notice the same trends in the popularity of the posts on your own sites? What about profitability? Do certain article topics increase the profitability of the advertisements on your site?

Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

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1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

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“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

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3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

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Featured photo credit: Thought Catalog via unsplash.com

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