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Permission to Suck

Permission to Suck

Anguish, frustration, I’m so blocked. I’m not sure why writer’s block is so notorious. Is the profession filled with vociferous whiners? Do they get creative block more than others, more than musicians, artists, web designers, research scientists, strategic planners, or Fortune 500 Marketing Directors?

No one’s immune to losing their creative mojo. What about those titanic talents that we all admire but occasionally sneer at under our breath in a jealous tremor? Even they can sink; they’re just slightly more buoyant than the rest of us. Talent rises to the surface, but everyone can learn to swim. Although I have met some creative floaters who perform as asthmatics adorned with a 100 pound weight belt, but that’s rare enough to dismiss.


Imaginative creativity is an individual thing. Everyone’s method for reaching creative “flow” is proprietary. Without realizing it, companies that try to enforce creative processes can better succeed at fostering resentment than nurturing creativity. Being in a room with a dozen co-workers standing in circumference while holding hands, as they play “pass the story line” in an attempt to carve out a creative “space”, can feel more like corporate Hokey Pokey. I’ve never rushed to my office in a fit of imaginative ecstasy after compulsory creativity building sessions – have you?

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Interview one hundred creative professionals [those who get paid to innovate for example] and methods will begin to distill to some invariant form. This is where all those “creative techniques” are born. Blocked? Go to the gym. Want to be creative? Meditate. Running dry on the ol’ inspiration? Start a journal.

Techniques can be highly effective. I have a tool box full of pattern breaking activities that where collected over a 25 year career. Yet, following prescribed techniques is similar to knowing a phone number for great take-out and being pleased with the food you serve; needs are filled, but what if they don’t like Italian? Got another number I can call?

Let’s back up a step. Creativity is the act of bringing something new into being. That new thing has form. Before it had form it was imagined. If I build a chair from a pile of mahogany, am I being imaginative? It’s not a given is it? I’m creative by putting my stylish spin on the chair idea, but it doesn’t guarantee an imaginative solution. The pattern needs to be broken in the imagination. When we say, “be creative”, we generally mean – be imaginative.

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Being blocked is symptomatic of predictable patterns. The brain remembers everything as a pattern; random thoughts are imaginary, only patterns survive. In an odd twist, being blocked can hint at an ego that has been stroked by too much reverence. That’s why being touted as a world-class master or reputing great accomplishments with your special “style” can solidify a pattern cast in marble. You become a victim of your own brand, fearful of experimentation or disappointed with approval loss that often comes with new directions.

It takes courage to express imagination – as it takes courage to act out or walk naked onto a stage – and it takes skill to filter the imagination in a meaningful way. Imagination is so deeply personal it’s easily ignored except in dreams like so many vestigial insights pushed down making room for life’s challenges. It may not be a societal compliment to say, “he has an active imagination” but that is exactly from where true creativity stems. We all know how to imagine but the creatively skilled know how to harness imagination; they give it space, practice filtering and create new patterns.

So am I saying that this creative stuff takes work? You betcha. Maybe even a lifestyle change. Stress causes us to seek known patterns: bring your “A” game. Our “A” game is what we know works well; it’s proven and, therefore, doesn’t stretch our imagination. The trick is to combine your “A” game with your active imagination in just the right proportion to satisfy yourself and your challenge. Still, the more permission you have to suck, the easier it is to express your imagination. Here’s a rhetorical brain teaser: Is it possible for a talented musician to suck in an unimaginative way?

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Corporate “Hokey Pokey” creative exercises as support for profit driven deadlines and performance incentives aren’t the best creativity stimulants. What’s needed is a culture change or – sans change – outsourcing. I’m confident hat’s one reason Volkswagen hired Crispin Porter + Bogusky as their advertising agency of record. VW needs a company whose culture is steeped in imagination or at least one that is really great at leaching every last drop of creative blood from its stable of youngsters yet to hone their creative archetypes. While I’m not an insider, I’m certain the culture at CP+B is far less about reactive judgments and far more about proactive risks.

What happens to those pre-marbleized young talents? Do they get burned out and routinely patterned? Some do, but the best learn how to stay curious and open while resisting reactive judgments even under the most unsympathetic pressure. Nothing kills creativity quite like quick judgment – we fear it. Our imagination shrinks like – well, you know – and “I was in the pool” is no excuse for this kind of shrinkage. Taking an invulnerable stance is equivalent to moving away from imaginative solutions.

If you learn to endure fear, the imagination still needs fuel. Creative curiosity is a passionate muse search without an agenda. Vertical experience is helpful but broad horizontal experiences are crucial. Vertical knowledge is quickly assimilated; horizontal knowledge takes a lifetime of dedication. Without the open mind of a landscape thinker, companies are doomed to repeat what’s been done with little variation; the silo gets taller until it falls.

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Want a technique? Try this: do. Find your passion for doing, and then climb on for the ride. Passion gives you courage to suck. Ever hear, “there’s no such thing as a bad question”? Of course you have. Yet, there are humiliating ones. A passionate question gets asked no matter how humiliating. It can’t, not be asked, just like creative talent can’t not do. Blocked? Plunge forth with ghastly ideas, dreadful songs, appalling paintings or unspeakable prose. Give yourself permission to suck. I’d be surprised if the great didn’t find its way out of that pitiful pile of poor.

Author: Bruce DeBoer
Visit: http://brucedeboer.typepad.com for more articles and information

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Last Updated on August 6, 2020

6 Reasons Why You Should Think Before You Speak

6 Reasons Why You Should Think Before You Speak

We’ve all done it. That moment when a series of words slithers from your mouth and the instant regret manifests through blushing and profuse apologies. If you could just think before you speak! It doesn’t have to be like this, and with a bit of practice, it’s actually quite easy to prevent.

“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napolean Hill

Are we speaking the same language?

My mum recently left me a note thanking me for looking after her dog. She’d signed it with “LOL.” In my world, this means “laugh out loud,” and in her world it means “lots of love.” My kids tell me things are “sick” when they’re good, and ”manck” when they’re bad (when I say “bad,” I don’t mean good!). It’s amazing that we manage to communicate at all.

When speaking, we tend to color our language with words and phrases that have become personal to us, things we’ve picked up from our friends, families and even memes from the internet. These colloquialisms become normal, and we expect the listener (or reader) to understand “what we mean.” If you really want the listener to understand your meaning, try to use words and phrases that they might use.

Am I being lazy?

When you’ve been in a relationship for a while, a strange metamorphosis takes place. People tend to become lazier in the way that they communicate with each other, with less thought for the feelings of their partner. There’s no malice intended; we just reach a “comfort zone” and know that our partners “know what we mean.”

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Here’s an exchange from Psychology Today to demonstrate what I mean:

Early in the relationship:

“Honey, I don’t want you to take this wrong, but I’m noticing that your hair is getting a little thin on top. I know guys are sensitive about losing their hair, but I don’t want someone else to embarrass you without your expecting it.”

When the relationship is established:

“Did you know that you’re losing a lot of hair on the back of your head? You’re combing it funny and it doesn’t help. Wear a baseball cap or something if you feel weird about it. Lots of guys get thin on top. It’s no big deal.”

It’s pretty clear which of these statements is more empathetic and more likely to be received well. Recognizing when we do this can be tricky, but with a little practice it becomes easy.

Have I actually got anything to say?

When I was a kid, my gran used to say to me that if I didn’t have anything good to say, I shouldn’t say anything at all. My gran couldn’t stand gossip, so this makes total sense, but you can take this statement a little further and modify it: “If you don’t have anything to say, then don’t say anything at all.”

A lot of the time, people speak to fill “uncomfortable silences,” or because they believe that saying something, anything, is better than staying quiet. It can even be a cause of anxiety for some people.

When somebody else is speaking, listen. Don’t wait to speak. Listen. Actually hear what that person is saying, think about it, and respond if necessary.

Am I painting an accurate picture?

One of the most common forms of miscommunication is the lack of a “referential index,” a type of generalization that fails to refer to specific nouns. As an example, look at these two simple phrases: “Can you pass me that?” and “Pass me that thing over there!”. How often have you said something similar?

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How is the listener supposed to know what you mean? The person that you’re talking to will start to fill in the gaps with something that may very well be completely different to what you mean. You’re thinking “pass me the salt,” but you get passed the pepper. This can be infuriating for the listener, and more importantly, can create a lack of understanding and ultimately produce conflict.

Before you speak, try to label people, places and objects in a way that it is easy for any listeners to understand.

What words am I using?

It’s well known that our use of nouns and verbs (or lack of them) gives an insight into where we grew up, our education, our thoughts and our feelings.

Less well known is that the use of pronouns offers a critical insight into how we emotionally code our sentences. James Pennebaker’s research in the 1990’s concluded that function words are important keys to someone’s psychological state and reveal much more than content words do.

Starting a sentence with “I think…” demonstrates self-focus rather than empathy with the speaker, whereas asking the speaker to elaborate or quantify what they’re saying clearly shows that you’re listening and have respect even if you disagree.

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Is the map really the territory?

Before speaking, we sometimes construct a scenario that makes us act in a way that isn’t necessarily reflective of the actual situation.

A while ago, John promised to help me out in a big way with a project that I was working on. After an initial meeting and some big promises, we put together a plan and set off on its execution. A week or so went by, and I tried to get a hold of John to see how things were going. After voice mails and emails with no reply and general silence, I tried again a week later and still got no response.

I was frustrated and started to get more than a bit vexed. The project obviously meant more to me than it did to him, and I started to construct all manner of crazy scenarios. I finally got through to John and immediately started a mild rant about making promises you can’t keep. He stopped me in my tracks with the news that his brother had died. If I’d have just thought before I spoke…

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