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Obama’s Top Ten Tips For Video Blogging

Obama’s Top Ten Tips For Video Blogging

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    I started a video blog documenting my journey fighting breast cancer across America. President-elect Barack Obama started a video blog documenting how he plans to implement change in America. What do we have in common? Absolutely nothing; His vlog is way better.

    So if you are like me and want to video blog like Obama,  I offer these tips that I picked up from watching the President-elect’s weekly video address.

    1. Each word counts

    Use as few words as you can, making the ones you use count. Each word should have its own moment to shine as you move through your presentation. Stay away from using complex terms that the average viewer may not know. Your words must be understood to be enjoyed by as many as possible to keep your video engaging.

    2. Stay under five minutes

    We all have web enabled ADD. Please keep your content short and snappy. Under five minutes should be your target. This is not to say video blogs cannot be longer, but unless you are producing the next Batman film, play it safe.

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    3. Cut!

    Cut. Say something. Cut. Have something happen. Cut.

    Rinse. Repeat.

    A long static shot is the kiss of death. Thank you, MTV.

    If you are limited with what you are working with, use pictures where you can. iMovie has a great Ken Burns effect that you should take advantage of. Do not ever let your pictures remain still.

    4. I will tell you …

    The key to any presentation: Tell us what you’re going to talk about, tell us what you’re talking about, and then end by telling us what you have told us. ADD, remember? Plus audiences love to measure outcomes, so by telling people what you’re going to say, saying it, and then repeating it, they will feel like you delivered on your promise; This is important in building trust with the viewer.

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    5. Well Lit

    Shoot during the day if you do not have a well lit space to film in. Unless you are filming the next …

    6. Not HD? Switch. Now.

    Sure to be controversial: If you noticed, all of Obama’s vidoes are in HD. In February, the United States is asking broadcasters to switch their signals to digital. Terrestrial radio is starting to push listeners to invest in digital radio receivers. Most filmmakers have made the transition to digital.

    I know, HD camcorders and web cameras are expensive; I don’t have one yet either. As soon as you can, switch to HD. The audience expects this quality, and if you do not offer it, they will find someone who does.

    7. Audio please

    If you visit Change.gov, you will notice the video blogs have the audio of the video blog available. If you can extract the audio, make sure you do the same. This is great for viewers who may want to listen to your material while driving or on mobile devices without screens.

    8. Text

    Like audio, the text of the video blog is available for Obama’s vlog. Now, you do not have to follow a script, you should, but providing the text is helpful to readers who may not be able to hear, may not be able to watch at work, and readers who might want to quickly copy and paste the text to send to others. Yes, they can do that with a link, but again: Some might be at work and cannot watch your video.

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    9. What Am I Watching?

    Tell  your audience what the video is about before making them watch. Their time is limited, and not every sketch, rant, review will be of interest. You should accept this and help your audience use their time wisely.

    10. Appearance

    I once saw a presentation on Youtube where a representative of Google stated that the most searched item in the world is a beautiful woman. If you look like me and you are video blogging about the same subject Obama girl is video blogging about, you will find yourself in a potentially losing battle for viewers.

    Yes. Personal branding and video quality matter, but on a purely superficial level? She wins every time.

    So, what do you do against insurmountable beuaty? Take care of yourself before you get on camera. This could be anything from showering to dressing your best. If you seriously want to pursue video blogging, your personal appearance is key. We are Americans. We judge.

    Barack’s Bonus Tips

    Extra video thoughts:

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    End On A High Note

    End your video blog on a positive note. I may not look like Obama Girl, but I am dedicated to what I am doing and I am encouraging my audience to join me in my project. Engage your viewers and give them something to look forward to each time.

    Schedule

    If you promise weekly video, deliver weekly. Do not falter without advanced notification to your viewers.

    Fast Start, Faster Finish

    Focus your time on the content. Do not waste time. Start and end like Obama: “Good Morning”, “Goodbye”.

    What are some of your video blogging tips?

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    Last Updated on October 16, 2019

    5 Powerful Ways for Building Fulfilling Relationships

    5 Powerful Ways for Building Fulfilling Relationships

    We all have relationships. We have acquaintances, relatives, colleagues, neighbors and friends. However, for a large percentage of us, many of these relationships are not fulfilling.

    They are unfulfilling because they lack real strength; and they lack real strength because they lack real depth.

    Unfortunately, in today’s society, we tend to have shallow, superficial relationships with others, and it’s extremely hard for this kind of relationships to provide anything more than faint satisfaction.

    I’d like to show you, based on my experience as a communication and confidence coach, how you can add a significant amount of depth, and thus strength, to your relationships and make your social life a whole lot more meaningful.

    Here’re 5 simple yet powerful ways for meaningful relationships building:

    1. Meet More People

    This is an apparent paradox, but the quality of the people you meet has considerably to do with the quantity of people you meet.

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    If you don’t know a lot of people and you barely meet one or two new people every season of the year, considering the variety of individuals out there, you won’t meet very often people who are a good match with you in terms of personality, interests and values.

    And since this natural match plays a huge part in building strong relationships, you’ll just as seldom have the opportunity to develop strong relationships.

    Conversely, if you go out a lot, you meet a lot of new people and you constantly expand your social circle, you’re much more likely to meet people you match up well with, and these people have a tremendous potential to become good friends, reliable partners, etc.

    This is why it’s important to meet more people.

    2. Talk about the Things That Matter To You

    A relationship becomes the strongest when two people discover they believe in the same things and have similar interests. It’s these commonalities regarding values and interests that create the strongest emotional connection.

    I’ve noticed that many people keep conversations shallow. They talk about trivial stuff such as the weather, what’s on TV, the lives of various movie stars, but they rarely talk about what really matters to them in life. This is a mistake from my perspective, because it’s the perfect method for a relationship to not develop.

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    Talk about the things that truly matter to you and give others a chance to know what you care about and what you believe in. If they believe in the same things and they care about the same things, they’ll eagerly let you know. Thus you’ll find meaningful common ground and you’ll feel more connected.

    3. Express Vulnerability

    Many people try to come off as perfect. They don’t talk about their failures, they hide their shortcomings and they never say anything that could embarrass them.

    This is all just a facade though. You may appear perfect to some, but you know you’re not perfect and they know that too. You’re only human and humans have flaws.

    However, by hiding your flaws, what you do succeed in is appearing cold and impersonal. You seem like a marble statue rather than a real person. And this makes it very hard for anyone to connect with you emotionally.

    Humans connect with other humans, not with ideals. Keep this in mind and don’t be afraid to let your vulnerability and your humanity show. This is what takes a relationship to the next level.

    Take a look at this article and find out Why Showing Vulnerability Actually Proves Your Strength.

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    4. Have Integrity

    Integrity, as I see it, is the alignment between your thoughts, your words and your actions. When you say what you think and you do what you said you’ll do, you have integrity.

    This is a crucial trait because if you have integrity, people can trust you. They can trust you to give them an honest feedback, even when it’s hard to shallow, and they can trust you to keep your promises.

    This trust is one of the central pillars of a strong relationship, both in your personal and your professional life. So, as challenging as it can be sometimes, always try to have integrity.

    Be honest with the people around you, even when this will initially hurt them. It’s more important for them to trust you than to not feel hurt. And always do what you promised. Even better, think twice before you promise anything, and only promise what you really can and you are willing to do.

    5. Be There for Others

    Another central pillar of strong relationships is support. Connections between people grow sturdy if they can rely on each other for support when it’s needed, whether that support means a few kind words or several massive actions.

    Of course, you can’t be there for everybody, all the time. Your time, energy and other resources are limited. But what you can do is identify the genuinely important people in your life and then seek to be there as much as possible, at least for them.

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    Your support will help them practically, and it will comfort them emotionally; which makes one hell of a difference in a relationship.

    The Bottom Line

    With the right mindset and the right behavior, you can strengthen a wide range of relationships in your life and advance them as far as they can be advanced.

    And with strong relationships, not only that you feel more fulfilled, but you feel more connected to the entire world. You feel that your life has real value, you have more fun and you live in the moment. An entire world of opportunities opens up in front of you.

    Then your task is to simply walk through the open doors.

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