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Obama’s Top Ten Tips For Video Blogging

Obama’s Top Ten Tips For Video Blogging

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    I started a video blog documenting my journey fighting breast cancer across America. President-elect Barack Obama started a video blog documenting how he plans to implement change in America. What do we have in common? Absolutely nothing; His vlog is way better.

    So if you are like me and want to video blog like Obama,  I offer these tips that I picked up from watching the President-elect’s weekly video address.

    1. Each word counts

    Use as few words as you can, making the ones you use count. Each word should have its own moment to shine as you move through your presentation. Stay away from using complex terms that the average viewer may not know. Your words must be understood to be enjoyed by as many as possible to keep your video engaging.

    2. Stay under five minutes

    We all have web enabled ADD. Please keep your content short and snappy. Under five minutes should be your target. This is not to say video blogs cannot be longer, but unless you are producing the next Batman film, play it safe.

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    3. Cut!

    Cut. Say something. Cut. Have something happen. Cut.

    Rinse. Repeat.

    A long static shot is the kiss of death. Thank you, MTV.

    If you are limited with what you are working with, use pictures where you can. iMovie has a great Ken Burns effect that you should take advantage of. Do not ever let your pictures remain still.

    4. I will tell you …

    The key to any presentation: Tell us what you’re going to talk about, tell us what you’re talking about, and then end by telling us what you have told us. ADD, remember? Plus audiences love to measure outcomes, so by telling people what you’re going to say, saying it, and then repeating it, they will feel like you delivered on your promise; This is important in building trust with the viewer.

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    5. Well Lit

    Shoot during the day if you do not have a well lit space to film in. Unless you are filming the next …

    6. Not HD? Switch. Now.

    Sure to be controversial: If you noticed, all of Obama’s vidoes are in HD. In February, the United States is asking broadcasters to switch their signals to digital. Terrestrial radio is starting to push listeners to invest in digital radio receivers. Most filmmakers have made the transition to digital.

    I know, HD camcorders and web cameras are expensive; I don’t have one yet either. As soon as you can, switch to HD. The audience expects this quality, and if you do not offer it, they will find someone who does.

    7. Audio please

    If you visit Change.gov, you will notice the video blogs have the audio of the video blog available. If you can extract the audio, make sure you do the same. This is great for viewers who may want to listen to your material while driving or on mobile devices without screens.

    8. Text

    Like audio, the text of the video blog is available for Obama’s vlog. Now, you do not have to follow a script, you should, but providing the text is helpful to readers who may not be able to hear, may not be able to watch at work, and readers who might want to quickly copy and paste the text to send to others. Yes, they can do that with a link, but again: Some might be at work and cannot watch your video.

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    9. What Am I Watching?

    Tell  your audience what the video is about before making them watch. Their time is limited, and not every sketch, rant, review will be of interest. You should accept this and help your audience use their time wisely.

    10. Appearance

    I once saw a presentation on Youtube where a representative of Google stated that the most searched item in the world is a beautiful woman. If you look like me and you are video blogging about the same subject Obama girl is video blogging about, you will find yourself in a potentially losing battle for viewers.

    Yes. Personal branding and video quality matter, but on a purely superficial level? She wins every time.

    So, what do you do against insurmountable beuaty? Take care of yourself before you get on camera. This could be anything from showering to dressing your best. If you seriously want to pursue video blogging, your personal appearance is key. We are Americans. We judge.

    Barack’s Bonus Tips

    Extra video thoughts:

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    End On A High Note

    End your video blog on a positive note. I may not look like Obama Girl, but I am dedicated to what I am doing and I am encouraging my audience to join me in my project. Engage your viewers and give them something to look forward to each time.

    Schedule

    If you promise weekly video, deliver weekly. Do not falter without advanced notification to your viewers.

    Fast Start, Faster Finish

    Focus your time on the content. Do not waste time. Start and end like Obama: “Good Morning”, “Goodbye”.

    What are some of your video blogging tips?

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    Last Updated on August 20, 2018

    Quit Your Job If You Don’t Like It, No Matter What

    Quit Your Job If You Don’t Like It, No Matter What

    Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

    I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

    The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

    People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

    I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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    “What if I don’t find a job I love and regret quitting my current job?”
    “What if I can’t find another job and I get in debt because I can’t pay my bills?”
    “What if my family and friends judge me and disapprove of the decisions I make?”
    “What if I quit my job to pursue my dream, but I fail?

    After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

    One of my favorite quotes by Henry Ford:

    If you always do what you’ve always done, you’ll always get what you’ve always got.

    Everything takes energy

    Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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    Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

    The more stress there is in your life, the less focus you have. This will weaken your results.

    Find something that is worth doing

    Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

    When you do something you love and that has purpose in your life, you should push through and give everything you have.

    I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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    When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

    It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

    Other excuses I often hear are:

    “But I have my wife and kids, who is going to pay the bills?”
    “I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
    “At least I get the same paycheck every month if I work for a boss.”
    “Quitting my job is too much risk with this crisis.”

    I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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    I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

    Conclusion

    Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

    Only good things happen outside of your comfort zone.

    Do you dare to quit your job for more success in life?

    Featured photo credit: Jadon Barnes via images.unsplash.com

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