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Obama’s Top Ten Tips For Video Blogging

Obama’s Top Ten Tips For Video Blogging

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    I started a video blog documenting my journey fighting breast cancer across America. President-elect Barack Obama started a video blog documenting how he plans to implement change in America. What do we have in common? Absolutely nothing; His vlog is way better.

    So if you are like me and want to video blog like Obama,  I offer these tips that I picked up from watching the President-elect’s weekly video address.

    1. Each word counts

    Use as few words as you can, making the ones you use count. Each word should have its own moment to shine as you move through your presentation. Stay away from using complex terms that the average viewer may not know. Your words must be understood to be enjoyed by as many as possible to keep your video engaging.

    2. Stay under five minutes

    We all have web enabled ADD. Please keep your content short and snappy. Under five minutes should be your target. This is not to say video blogs cannot be longer, but unless you are producing the next Batman film, play it safe.

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    3. Cut!

    Cut. Say something. Cut. Have something happen. Cut.

    Rinse. Repeat.

    A long static shot is the kiss of death. Thank you, MTV.

    If you are limited with what you are working with, use pictures where you can. iMovie has a great Ken Burns effect that you should take advantage of. Do not ever let your pictures remain still.

    4. I will tell you …

    The key to any presentation: Tell us what you’re going to talk about, tell us what you’re talking about, and then end by telling us what you have told us. ADD, remember? Plus audiences love to measure outcomes, so by telling people what you’re going to say, saying it, and then repeating it, they will feel like you delivered on your promise; This is important in building trust with the viewer.

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    5. Well Lit

    Shoot during the day if you do not have a well lit space to film in. Unless you are filming the next …

    6. Not HD? Switch. Now.

    Sure to be controversial: If you noticed, all of Obama’s vidoes are in HD. In February, the United States is asking broadcasters to switch their signals to digital. Terrestrial radio is starting to push listeners to invest in digital radio receivers. Most filmmakers have made the transition to digital.

    I know, HD camcorders and web cameras are expensive; I don’t have one yet either. As soon as you can, switch to HD. The audience expects this quality, and if you do not offer it, they will find someone who does.

    7. Audio please

    If you visit Change.gov, you will notice the video blogs have the audio of the video blog available. If you can extract the audio, make sure you do the same. This is great for viewers who may want to listen to your material while driving or on mobile devices without screens.

    8. Text

    Like audio, the text of the video blog is available for Obama’s vlog. Now, you do not have to follow a script, you should, but providing the text is helpful to readers who may not be able to hear, may not be able to watch at work, and readers who might want to quickly copy and paste the text to send to others. Yes, they can do that with a link, but again: Some might be at work and cannot watch your video.

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    9. What Am I Watching?

    Tell  your audience what the video is about before making them watch. Their time is limited, and not every sketch, rant, review will be of interest. You should accept this and help your audience use their time wisely.

    10. Appearance

    I once saw a presentation on Youtube where a representative of Google stated that the most searched item in the world is a beautiful woman. If you look like me and you are video blogging about the same subject Obama girl is video blogging about, you will find yourself in a potentially losing battle for viewers.

    Yes. Personal branding and video quality matter, but on a purely superficial level? She wins every time.

    So, what do you do against insurmountable beuaty? Take care of yourself before you get on camera. This could be anything from showering to dressing your best. If you seriously want to pursue video blogging, your personal appearance is key. We are Americans. We judge.

    Barack’s Bonus Tips

    Extra video thoughts:

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    End On A High Note

    End your video blog on a positive note. I may not look like Obama Girl, but I am dedicated to what I am doing and I am encouraging my audience to join me in my project. Engage your viewers and give them something to look forward to each time.

    Schedule

    If you promise weekly video, deliver weekly. Do not falter without advanced notification to your viewers.

    Fast Start, Faster Finish

    Focus your time on the content. Do not waste time. Start and end like Obama: “Good Morning”, “Goodbye”.

    What are some of your video blogging tips?

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    Last Updated on February 13, 2019

    10 Things Happy People Do Differently

    10 Things Happy People Do Differently

    Think being happy is something that happens as a result of luck, circumstance, having money, etc.? Think again.

    Happiness is a mindset. And if you’re looking to improve your ability to find happiness, then check out these 10 things happy people do differently.

    Happiness is not something ready made. It comes from your own actions. -Dalai Lama

    1. Happy people find balance in their lives.

    Folks who are happy have this in common: they’re content with what they have, and don’t waste a whole lot of time worrying and stressing over things they don’t. Unhappy people do the opposite: they spend too much time thinking about what they don’t have. Happy people lead balanced lives. This means they make time for all the things that are important to them, whether it’s family, friends, career, health, religion, etc.

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    2. Happy people abide by the golden rule.

    You know that saying you heard when you were a kid, “Do unto others as you would have them do to you.” Well, happy people truly embody this principle. They treat others with respect. They’re sensitive to the thoughts and feelings of other people. They’re compassionate. And they get treated this way (most of the time) in return.

    3. Happy people don’t sweat the small stuff.

    One of the biggest things happy people do differently compared to unhappy people is they let stuff go. Bad things happen to good people sometimes. Happy people realize this, are able to take things in stride, and move on. Unhappy people tend to dwell on minor inconveniences and issues, which can perpetuate feelings of sadness, guilt, resentment, greed, and anger.

    4. Happy people take responsibility for their actions.

    Happy people aren’t perfect, and they’re well aware of that. When they screw up, they admit it. They recognize their faults and work to improve on them. Unhappy people tend to blame others and always find an excuse why things aren’t going their way. Happy people, on the other hand, live by the mantra:

    “There are two types of people in the world: those that do and those that make excuses why they don’t.”

    5. Happy people surround themselves with other happy people.

    happiness surrounding

      One defining characteristic of happy people is they tend to hang out with other happy people. Misery loves company, and unhappy people gravitate toward others who share their negative sentiments. If you’re struggling with a bout of sadness, depression, worry, or anger, spend more time with your happiest friends or family members. Chances are, you’ll find that their positive attitude rubs off on you.

      6. Happy people are honest with themselves and others.

      People who are happy often exhibit the virtues of honesty and trustworthiness. They would rather give you candid feedback, even when the truth hurts, and they expect the same in return. Happy people respect people who give them an honest opinion.

      7. Happy people show signs of happiness.

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      smile

        This one may sound obvious but it’s a key differentiator between happy and unhappy people. Think about your happiest friends. Chances are, the mental image you form is of them smiling, laughing, and appearing genuinely happy. On the flip side, those who aren’t happy tend to look the part. Their posture may be slouched and you may perceive a lack of confidence.

        8. Happy people are passionate.

        Another thing happy people have in common is their ability to find their passions in life and pursue those passions to the fullest. Happy people have found what they’re looking for, and they spend their time doing what they love.

        9. Happy people see challenges as opportunities.

        Folks who are happy accept challenges and use them as opportunities to learn and grow. They turn negatives into positives and make the best out of seemingly bad situations. They don’t dwell on things that are out of their control; rather, they seek solutions and creative ways of overcoming obstacles.

        10. Happy people live in the present.

        While unhappy people tend to dwell on the past and worry about the future, happy people live in the moment. They are grateful for “the now” and focus their efforts on living life to the fullest in the present. Their philosophy is:

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        There’s a reason it’s called “the present.” Because life is a gift.

        So if you’d like to bring a little more happiness into your life, think about the 10 principles above and how you can use them to make yourself better.

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