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Networking Without Power: Going Old School

Networking Without Power: Going Old School

networking

    Remember the old days of Rolodexes, before mobile phones had every gadget and gizmo now known to man (and woman)? Remember when we didn’t have Facebook, Twitter, and LinkedIn to connect with other businesspeople and had to actually, you know, talk to people?

    The way many of us network today, using online social networking and keeping track of things via Blackberry, iPhone, PDA and other “smart” devices, is superior in many ways to the “old” way of doing things. However, there’s a lot to be learned by going “old school” with your networking and heading back out into the real world. Today I’ll talk about some of the reasons old school networking outweighs the new 2.0 version, and how you can reconnect with your old school networking roots.

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    Online, you can reach more people, but the connections you build in person are stronger.

    Sure, in the Brave New World of online networking, you can generate infinite LinkedIn connections and five thousand Facebook “friends,” but are they really friends? Are the folks you’ve just connected with people you want to know and do business with? How well can you get to know someone and their business without actually talking to them?

    In the 2.0 world of networking, something’s been lost in the connection. These days, a lot of people connect with you just to increase their list of followers. But who are they? Connecting with someone on Facebook or LinkedIn without talking to them and getting to know them is akin to throwing a business card at someone as you walk past them. It’s neither effective nor does it represent your business well.

    Bob Burg, author of Endless Referrals (a book I highly, highly recommend),  writes this golden rule of networking:  “All things being equal, people will do business with and refer business to, those people they know, like and trust.” When you meet someone in person, don’t you get a better sense of whether or not they’re for real than if you meet them online? When you meet someone in person and take the time to get to know them, you can tell if you can trust them and if they’re someone you’d like doing business with, as a potential client, in a joint venture, or if they’re someone you want in your Rolodex to refer business to in the future.

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    Check your marketing plan: you may not need to reach the masses.

    There are tons of statistics that suggest you can reach millions of potential buyers online. But if you’re a solo professional or a small business owner, you may not need to reach millions. You may not even want to reach millions. If your business is local or if you’re a consultant, reaching the international masses online may not make even the slightest sense for your business.

    Old School Networking And You

    In the old days, people sat down and talked to each other. They got to know one another — not just in terms of business, but personally. They connected with each other’s families, spent time together, and when you threw business someone’s way, you knew and trusted the person and could really count on them to handle the business you sent them.

    Get Involved.

    So how can you get back to basics and go “old school” with your networking? For one, the kind of old school networking I’m talking about isn’t the kind you find in networking groups and events. It’s about enriching your life while also enriching your business. Now’s the time to volunteer and get involved and active in your local community. Get to know the other volunteers and their families. Expand your net of friends and business associates. Connect with your alumni group from college, join your local Chamber of Commerce. Sign up for just-for-fun sports leagues. These are the ways in which people used to network and these connections are stronger and farther-reaching than those of your Twitter followers.

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    You Never Know Who Someone Knows.

    Stop worrying about “qualifying prospects” and instead, get to know people. And as you hang out after a ball game, nursing a beer with your fellow players, remember that while you may not be talking to an actual prospect at that moment, you never know who that person knows. You may not have a direct business connection with someone, but you could very well gain indirect business through that connection.

    Throw Away Your Technology.

    Ok, so it’s great to have your phone or PDA up-to-date with all your networking contacts at the touch of a fingertip. But if you’re going to go old school, consider really going old school.

    Believe it or not, studies have shown that technology can create social barriers in interpersonal interactions. First, it can disrupt the flow of conversation. Imagine your phone ringing while the person you’re with is talking. Not only are they distracted by the ringing, but they don’t know if you’re going to answer the call or not.

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    Second, it can get between you and the person. Did you ever notice the way people transform when they bring out their technology to schedule a meeting on their digital calendars? Instead of going tech to book a time, keep a pocket-sized Moleskine calendar handy and schedule it in pen. Not only will the meeting seem more important because it’s in indeliable ink and can’t be deleted, but you won’t be disconnected from the social interaction. If you really need to take notes during a meeting, don’t use your Blackberry. Instead, keep a Moleskine notebook and a pen in your pocket and bring it out when you need it.

    On the surface, technology seems great, because it promises a great time and personal energy savings. So we think it fixes everything. But sometimes, using technology for things we used to do in person can reduce our effectiveness. Although I’ve argued for an old school approach to networking in this article, I personally prefer a hybrid approach to networking. Use technology to support and follow up on your in person networking. And if you can’t network in certain locations in person, use the online world to bring those places to you. But never forget the key component to networking: getting to know people. Build relationships and you’ll reap huge rewards.

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    Last Updated on June 13, 2019

    How to Quit Your Boring Life and Start Living an Interesting One

    How to Quit Your Boring Life and Start Living an Interesting One

    Think you have a boring life?

    The definition of boring is dull or not interesting. Maybe you’ve been doing the same thing and living the same life for too long, or maybe your daily routine is limiting your growth and happiness. Whatever your reason is, the following list of 20 things can definitely make any day more interesting. Some of them are silly, while some are more meaningful, so hopefully just reading the list makes your life less boring and sparks your creativity.

    Let’s dive in the list to quit your boring life and start living an interesting (and meaning) one!

    1. Channel Your 7-Year-Old Self

    What would he or she want to do right now? Color? Paint? Run around outside? Play dress up? Eat with your hands? Play that instrument hiding in the back of your closet that you haven’t touched in years?

    Just because you’re a grown up doesn’t mean any of this stuff will be less enjoyable than you remember it. Give yourself permission to play.

    2. Go Play with Kids

    Speaking of little kids, if you have your own or access to any (in a non-creepy way, like they’re your niece or your best friend’s kid, you get the idea) go play with them!

    They didn’t create an entire show called Kids Say The Darndest Things because kids aren’t hilarious. They also keep things so simple, and we can really stand to be reminded of this and stop allowing ourselves to get bogged down in boring details.

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    3. Order a Hot Dog

    While you’re eating it, Google: “What’s in a hot dog?” You decide whether or not you want to finish it.

    4. For the Ladies: Wear Your Sexiest Lingerie Under Your Work Clothes

    Your “little secret” will leave you feeling anything but boring all day!

    5. Play Cell Phone Roulette

    You’ll need at least one buddy for this. Scroll through the contacts in your phone, stop on a random one and call the person.

    You could spark an incredible catch up session or be incredibly awkward. Neither are boring.

    6. Fill out a Pack of Thank-You Cards

    Give them to random people who probably don’t get thanked too often for doing what they do ever day.

    Ideas: police officers, librarians, servers, baristas, cab drivers, sanitation workers, teachers, people behind any check out counter, receptionists, your friends, the guy at the falafel stand, etc.

    7. Sign up for a Class in Something You’ve “Always Wanted to Do”, or Something That Makes You Really Uncomfortable

    Ideas: pole dancing, salsa lessons, improv, pottery, cooking, knitting (yup, there are classes for this, too!), karate, boxing, something techy like the workshops they run in Apple stores, get Rosetta Stone and learn that language you’ve always wanted to speak, etc.

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    What’s good about joining an interest class is that you will also meet new people!

    8. Interview Your Grandparents About Their Lives

    You can bet they’ve had some crazy experiences you probably never knew about.

    9. Get up on Stage at an Open Mic Night

    Whether you’re funny or not, get up on stage and just talk funny. And if you’re not, memorize a few of your favorite jokes and tell those!

    10. Do Something for Someone Else That You Wish Someone Would Do for You

    We all have a few ideas on this list. I promise you will feel amazing after and anything but bored.

    11. Start a DIY Project in Your Home

    It doesn’t have to be super complicated. If you need ideas, there’re plenty on Pinterest. Or you can also check out these 30 Awesome DIY Projects that You’ve Never Heard of.

    12. Plan a Weekend Trip or an All-Out Vacation

    This will give you something to look forward to.

    Even if you don’t have the time or money to go on a vacation, plan for a staycation, which is same fun and relaxing!

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    13. People Watch

    Find a bench in a crowded area (centers of transportation like airports, bus stops and train stations are great for this!) and just observe.

    People are infinitely interesting.

    14. Eat Something You’ve Never Eaten Before

    Bonus points if it’s a random fruit or veggie.

    15. Dance

    You can get your friends together for a night on the town or just pull up a video on YouTube and bust a move from your own living room.

    If you’re feeling extra brave, you can even dance in public and get other people involved.

    16. Go to YOUTUBE and Search “Funny Pets” or “Funny Babies”

    This is also a great quickie ab workout as you will be laughing hysterically.

    17. Pick up a Book and Start Reading

    Check out the NY Times Best Sellers lists and grab a new book you can get lost in.

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    18. Step Away from the Computer and Go Get Some Time with People You Care About in Real Life

    Facebook stalking doesn’t count as real social interaction. You can even share this post with your friends and vote on which one you’d like to do together!

    19. Check out a Museum You’ve Never Been to Before

    OK, depending on your interests, this one might actually be boring. If you love learning, art or different cultures though, this one is for you!

    20. Write a List of Things You Desire and Truly Want

    This is a great way to help you figure out the real reason why you’re feeling bored about your life. Maybe you haven’t really done things that you truly enjoy? Maybe what you’ve wanted to do all the time has been left behind?

    Think about the list of things you really want to do, and ask yourself why you aren’t doing these things (yet). Then start taking your first step to make what you want happen.

    Now go make your life interesting and live your dream life!

    More About Living a Fulfilling Life

    Featured photo credit: Kev Costello via unsplash.com

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