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Networking Without Power: Going Old School

Networking Without Power: Going Old School

networking

    Remember the old days of Rolodexes, before mobile phones had every gadget and gizmo now known to man (and woman)? Remember when we didn’t have Facebook, Twitter, and LinkedIn to connect with other businesspeople and had to actually, you know, talk to people?

    The way many of us network today, using online social networking and keeping track of things via Blackberry, iPhone, PDA and other “smart” devices, is superior in many ways to the “old” way of doing things. However, there’s a lot to be learned by going “old school” with your networking and heading back out into the real world. Today I’ll talk about some of the reasons old school networking outweighs the new 2.0 version, and how you can reconnect with your old school networking roots.

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    Online, you can reach more people, but the connections you build in person are stronger.

    Sure, in the Brave New World of online networking, you can generate infinite LinkedIn connections and five thousand Facebook “friends,” but are they really friends? Are the folks you’ve just connected with people you want to know and do business with? How well can you get to know someone and their business without actually talking to them?

    In the 2.0 world of networking, something’s been lost in the connection. These days, a lot of people connect with you just to increase their list of followers. But who are they? Connecting with someone on Facebook or LinkedIn without talking to them and getting to know them is akin to throwing a business card at someone as you walk past them. It’s neither effective nor does it represent your business well.

    Bob Burg, author of Endless Referrals (a book I highly, highly recommend),  writes this golden rule of networking:  “All things being equal, people will do business with and refer business to, those people they know, like and trust.” When you meet someone in person, don’t you get a better sense of whether or not they’re for real than if you meet them online? When you meet someone in person and take the time to get to know them, you can tell if you can trust them and if they’re someone you’d like doing business with, as a potential client, in a joint venture, or if they’re someone you want in your Rolodex to refer business to in the future.

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    Check your marketing plan: you may not need to reach the masses.

    There are tons of statistics that suggest you can reach millions of potential buyers online. But if you’re a solo professional or a small business owner, you may not need to reach millions. You may not even want to reach millions. If your business is local or if you’re a consultant, reaching the international masses online may not make even the slightest sense for your business.

    Old School Networking And You

    In the old days, people sat down and talked to each other. They got to know one another — not just in terms of business, but personally. They connected with each other’s families, spent time together, and when you threw business someone’s way, you knew and trusted the person and could really count on them to handle the business you sent them.

    Get Involved.

    So how can you get back to basics and go “old school” with your networking? For one, the kind of old school networking I’m talking about isn’t the kind you find in networking groups and events. It’s about enriching your life while also enriching your business. Now’s the time to volunteer and get involved and active in your local community. Get to know the other volunteers and their families. Expand your net of friends and business associates. Connect with your alumni group from college, join your local Chamber of Commerce. Sign up for just-for-fun sports leagues. These are the ways in which people used to network and these connections are stronger and farther-reaching than those of your Twitter followers.

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    You Never Know Who Someone Knows.

    Stop worrying about “qualifying prospects” and instead, get to know people. And as you hang out after a ball game, nursing a beer with your fellow players, remember that while you may not be talking to an actual prospect at that moment, you never know who that person knows. You may not have a direct business connection with someone, but you could very well gain indirect business through that connection.

    Throw Away Your Technology.

    Ok, so it’s great to have your phone or PDA up-to-date with all your networking contacts at the touch of a fingertip. But if you’re going to go old school, consider really going old school.

    Believe it or not, studies have shown that technology can create social barriers in interpersonal interactions. First, it can disrupt the flow of conversation. Imagine your phone ringing while the person you’re with is talking. Not only are they distracted by the ringing, but they don’t know if you’re going to answer the call or not.

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    Second, it can get between you and the person. Did you ever notice the way people transform when they bring out their technology to schedule a meeting on their digital calendars? Instead of going tech to book a time, keep a pocket-sized Moleskine calendar handy and schedule it in pen. Not only will the meeting seem more important because it’s in indeliable ink and can’t be deleted, but you won’t be disconnected from the social interaction. If you really need to take notes during a meeting, don’t use your Blackberry. Instead, keep a Moleskine notebook and a pen in your pocket and bring it out when you need it.

    On the surface, technology seems great, because it promises a great time and personal energy savings. So we think it fixes everything. But sometimes, using technology for things we used to do in person can reduce our effectiveness. Although I’ve argued for an old school approach to networking in this article, I personally prefer a hybrid approach to networking. Use technology to support and follow up on your in person networking. And if you can’t network in certain locations in person, use the online world to bring those places to you. But never forget the key component to networking: getting to know people. Build relationships and you’ll reap huge rewards.

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    Last Updated on November 5, 2018

    8 Powerful Reasons to Love Your Enemies

    8 Powerful Reasons to Love Your Enemies

    We’ve all got our enemies; people who take pleasure in causing us pain and misery. Sometimes, the development of an enemy is due to certain differences in your characters and events have led to that. Other times, some people end up hating you for apparently no reason at all.

    Regardless of how you got this enemy, as opposed to the paradigm of fighting fire with fire, consider the following reasons and see why you should actually appreciate your enemies. This article will show you not only how to not be bothered by your enemies, but how to actually foster love for them.

    Read on to learn the secret.

    1. It’s a practical lesson in anger management

    To be honest, your enemies are the best people to help you understand your sense of anger management. When it might be true that your enemies have a way of bringing out the worst in you as regards anger, it is also true that they can help you in your quest to have that anger managed. You can’t get truly angry at someone you love and it is only in that time when you get truly annoyed that you learn how to manage it.

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    Anger management is more effective when it is in practice and not in theory

    Your enemies are like the therapists who you need, but actually don’t want. Inasmuch as you might want to hate them, they provide you an opportunity to control the anger impulse that you have.

    2. It’s an opportunity for healthy competition

    You might not know it, but your enemies make for great rivals as they help harness the competitor in you (sometimes, you might not even know or bee conversant with this competitive side until you come across an adversary). You get the right motivation to compete and this can go a long way to spur you to victory.

    However, while doing so, it is also essential that you remember not to become a worse version of yourself while competing. Working against an adversary is tricky, and you need to ensure that you don’t cause harm to yourself or your morals in the process. Healthy competition is all you need to get out of this.

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    3. Their negative comments can help you make a breakthrough

    It is true that your enemies never really have much good to say about you. However, in as much as they might be talking out of a place of hate, there might be some truth to what they’re saying.

    To wit, whenever you hear something mean or nasty from an enemy, you might want to take a step back and evaluate yourself. There is a chance that what this enemy is saying is true and coming to face that fact is a major step in helping you to become a better person overall. This is another testament to the fact that enemies can be therapists in their own way.

    4. Enemies can also be powerful allies

    Loving your enemies can also mean making an effort to interact and make peace with them. In the end, if you are able to establish some common ground and patch things up, you’ll have succeeded in making another friend. And who doesn’t need friends?

    This can also help you in working with people in the long run. You get to hone your inter-personal skills, and that can be a big plus to your ledger.

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    5. It gives you the ability to realize positivity

    In a multitude of negativity, a speck of positivity always seems to find its way through.

    Sometimes, a knowledge of the fact that you have enemies will also help you to focus on the many positives and good things that are in your life. A lot of times, we neglect what really matters in life. This can be due to being overly concerned with the enemies we have.

    However, it is also possible for this acknowledgement to spur you to take a step back and appreciate the goo things (and people who surround you).

    6. There might just be a misunderstanding

    Sometimes, the reason why you have an enemy might be something very innocuous. You might not have known the cause of this fractured relationship and your enemy will help complete the picture.

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    Simply approaching them will help you to understand the reason for the fracture. This, in turn, can help you to work towards healing your relationship moving forward. Misunderstandings happen, and you need to be able to work around them.

    7. You learn to appreciate love as well

    A constant reminder of the fact that there are enemies will also help you not to take those who love you for granted. Love and hate are two opposing emotions and it is possible for one to momentarily overshadow the other.

    However, while you’ll always have enemies, there will also always be people who love you. These people need to be appreciated for what they do for you. Never let the hate projected to you from your enemies take the place of that.

    8. Do you really need the hate?

    The truth is that enemies bring only toxic emotions and generate bad reactions from you. If you’re truly to live a prosperous life, you can’t really be carrying all this baggage around.

    Hate is bad and you should try all you can to get rid of it. It is a well-known fact that nobody can get really far in life while carrying a lot of emotional baggage. Well, hate is the biggest form of emotional baggage there is.

    Featured photo credit: rawpixel via unsplash.com

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