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Maximum Exposure for your Business or Blog

Maximum Exposure for your Business or Blog
Newspaper Machines

    Something Old, Something New: The Press Release

    Businesses have been using the press release as a marketing tactic for forever. So why haven’t you used it for your blog or business yet? Maybe because the press release lives in the old offline world. It’s important to remember that there are many people who are still plugged into this world, so why not go after this area? Most blogs and many small businesses overlook this marketing element. This article will show you how to gain maximum exposure for your blog or business through a complete press release strategy.

    For guides on writing your press release here are 10 Free Tips to writing a press release, Wikipedia’s news release basics, and here is a barebones guide to writing a press release.

    How to Distribute Your Press Release for Maximum Exposure

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    1) Target Audience. As with any marketing strategy consider who your target market is. Then, as you look at your choices of newspapers, magazines, radio and TV, ask yourself : “Does this media outlet speak with the people I am trying to reach?” If yes, then you should include them on your list.


    2) Assemble a list of all Local Media in your area. Include on your media mailing list all radio, television, and print (including Internet) contacts. Make a spreadsheet with these columns: Media Contact Info, Date Mailed, FLWP Date, Date Published, Request
    Reprints, Thank You Sent, Add Credits To Published Materials.

    Media Contact Sheet

    If you can obtain the names of reporters or journalists, even better. Here’s how:

    Offline:

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    • Let your fingers do the walking in the Yellow Pages. It’s probably best to use this avenue as well a high tech search so that you don’t miss the free and/or “specialty” newspapers in your city or county.
    • Visit the places that your clients, prospects, or blog readers frequent, such as restaurants & high-end stores. Once there, look for community publications that you won’t find elsewhere.

    Online: Use the web to search. These links will help you find what you need:

    • American Journalism Review – This is American Journalism Review’s comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Television Networks, Television Affiliates, Radio, News/Wire Services and Media Companies. You can select the types of media you want to reach, go to their sites, and decide whether to send them your press release.
    • NewsLink – This is a comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Radio and TV.
    • Bizjournals – The 35 weekly business newspapers published by American City Business Journals boasts a readership of 1.5 million, predominately owners and operators of entrepreneurial businesses.

    3) Assemble a list of Specialty publications. Ask your best clients or readers what organizations they belong to and what they read. You may want to consider submitting your press release to publications in these areas:

    4) Obtain Contact Information. Call the publication or search their website to find out who to send a press release to, and what their deadlines are. You can send the release to a particular person, or you can simply send it to the Managing Editor.

    5) Mail/Fax/Email your Press Release. Keep track of the contact information such as date sent and the date you plan to follow up. (see tracking sheet image above) Keep track of your contacts so you can check up on how they are using material you send them, and so you can go directly to known people in the future.

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    6) Best Practice: Events Tie-In. You can increase the odds of having your press release picked up if you submit it along with information about a seminar or event you will be hosting. (Even if you are promoting a blog, you could still hold a seminar where you speak about the topics you cover in your blog! Host it at a local library for free. Maybe your event is a Webinar!) In this case submit your press release at least 3 weeks in advance of your scheduled event.

    7) Radio & Television: Interviews: Don’t forget the opportunities with cable TV and radio. Many stations have ample “dead air” they need to fill. Radio or television stations may pick up your press release and perhaps be interested in having you appear on one of their programs. Requests for interviews often arrive on very short notice, so be prepared. In some cases you can ask the show’s producer ahead of time for a list of questions you will be asked. Plan how you will reply to the questions. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.

    8 ) Make follow up calls. You will have varying results with the media depending on your location. If you are in a metropolitan area, you may receive no response from the large newspapers but keep in touch with them because you never know when the time is right. Sometimes you may be disappointed that none of your local media have published your release or shown an interest in interviewing you. The media’s response is very unpredictable. Timing is everything. Stay on their radar with a polite follow up call on the date you schedule on your tracking sheet.

    9) Leveraging your media exposure: Request permission for reprints. Since a published press release or an interview is a transitory event, request permission from the publication to make reprints, post on your website, or for podcasts. Reprints can be mailed or given to prospects and clients alike. They can be used as handouts at seminars. Or they can be used to fill a “Press” binder in your lobby. And for online businesses like blogs, you can host an image of the press release online. With a podcast of your interview, you can email your client base to ensure everyone hears your message.

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    10) Update all your written material. Add your publication or interview to your credits on your website, resume, bio, corporate brochure or any other printed material describing your accomplishments.

    11) More Follow-Up. If at first you don’t succeed, try, try again! Keep in touch with key media contacts, even if you get no response to your initial attempts. Put them on a mailing list for newsletters, informative updates and other information that will be useful to them in evaluating story ideas.

    12) Gratitude. Upon publication or following an interview, take a moment to send a thank-you to the editor or the radio/TV producer. Send a brief note of thanks, and share any positive feedback you’ve gotten from the exposure. Your success will grow in proportion to your ability to “get the word out.”

    13) Ensure Success. Schedule these steps into your calendar. Break it down into small pieces you can accomplish each day. Keep faithful to your schedule. A good idea is to think of each step as an important appointment you can’t cancel.

    Please share your thoughts and comments regarding using press releases for building your business and/or your blog readership.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 5 Big Secrets “They” Don’t Want You to Know About Investing, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and Cool GTD Applications – The Ultimate Resource List.

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    Published on April 7, 2021

    6 Signs Of A Controlling Person To Be Aware Of

    6 Signs Of A Controlling Person To Be Aware Of

    Some of the most manipulative people are so good at what they do that their words and actions can convince you into thinking they truly care about what’s best for you when in reality, it’s quite the opposite. The most common signs of a controlling person are rarely obvious to outside observers. And for someone enmeshed in a controlling relationship or friendship, it can be incredibly challenging to stay away from this toxic person, even if you’re aware of their emotionally abusive tendencies.

    While it’s ultimately up to you to decide whether to preserve or leave a lopsided, unfulfilling relationship, it’s nevertheless critical to understand the following six signs of controlling people so you can better advocate for yourself and mitigate the influence of their manipulative tendencies in your own life.

    1. They Push Their Own Personal Agenda

    Do you know someone who always tries to micromanage the words, behaviors, and attitudes of people around them? Does this person act like they have the right to know anything they want about you, including your location, what you’re doing in a given moment, who you’re talking to online, or any other private information about you? And when planning events and special occasions, does this person dominate conversations, steer plans in their own preferred directions, disparage others’ suggestions, and refuse to collaborate with anyone who might disagree with them?

    If you answered “yes” to some of the above questions, then those are clear signs of a controlling person whom you absolutely need to be cautious around. Controlling people are reluctant to even consider alternative ideas, let alone enthusiastically work with people who have differing views. They prefer to be the captain of every ship—regardless of how much or how little an issue personally impacts them—and they have an arsenal of manipulative tactics to deploy if someone stands in the way of them achieving their own personal agendas.

    In long-term relationships with controlling people, you may feel constantly pressured to meet their demands, follow their schedule, and focus on whatever they feel is most important. It’s not an exaggeration to say that these people act like the universe revolves around them, which can be exhausting to deal with for their family members, friends, and colleagues.

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    2. They Make Everything Transactional

    Controlling people aren’t always self-centered, but they’re not too empathetic either. Empathy for them tends to appear in the form of strategic concessions they use as a means to get what they want. They typically view interpersonal relationships as transactional opportunities to extract more value from people surrounding them, which can have a draining effect on those they interact with.

    For example, one sign of a controlling person may be their insistence on “keeping score.” This can involve doing nice things for you with the ulterior motive of demanding something from you at a later date in exchange for what you thought was just an act of kindness or a friendly support.

    Perhaps they shower you in praise (also known as “love-bombing”) or gifts then blow up at you if you don’t intuitively know they’re expecting something back from you. None of us are mind-readers, but controlling people behave as though everyone else should think and act like they want others to and those who fall out of line are punished for failing to meet their impossible expectations.

    A controlling person may also threaten to withhold support if you don’t adhere to their demands, but they do so in such subtle ways that the guilt they impose blinds you from the unreasonable nature of their behaviors.

    Some statements to be wary of include:

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    • “I did ___________ for you. What do you mean you can’t do ___________ for me?”
    • “Remember how I helped you with ___________? That took a lot of time and energy from me, but I guess you didn’t appreciate my help.”
    • “I always give you ___________. Don’t you care about my needs too?”
    • “You’re so selfish!” or “You don’t care about me at all!” (gaslighting if you respond with hesitation or politely decline their request for help for perfectly valid reasons, such as not having enough time or resources to assist them)

    3. They Criticize Everything

    One of the most common telltale signs of a controlling person is their capacity to criticize anything and everything, even small things that seemingly don’t matter. As with many toxic traits in relationships, these problems typically start out so small that you may not even notice. At first, you may even agree with their criticism or at least be able to understand their perspective when they bring up an issue.

    However, the criticism tends to get more intense, more constant, and more perplexing for people who maintain relationships with controlling people. You’ll likely notice how they rarely seem to criticize something they do. It’s almost always other-oriented and these types of people are so manipulative that any rationale they offer can seem plausibly legitimate.

    Some warning signs of a controlling person who’s overly critical to the point of abusiveness include:

    • Criticizing things about you that you have little to no control over (e.g., appearance, disability, family)
    • Criticizing your personal choices and interests, such as educational pursuits, career, clothing, favorite music, time spent on your hobbies, etc.
    • Punishing you for expressing vulnerability by invalidating thoughts and feelings you share with them
    • Attacking you whenever you express an opinion counter to theirs

    4. They Balk When Someone Criticizes Them

    We all know the adage, “what goes around, comes around.” But this statement doesn’t apply as much to toxic, controlling people. They’d much prefer to dish out criticism without ever having to take it in return.

    For instance, if your friend constantly talks about your appearance with little regard for your emotions but flips out if you make just a single comment about their appearance, there’s a possibility that they could have some hidden controlling tendencies left unchecked. Remember, these people aren’t just controlling in their behaviors towards others. They’re also actively trying to stay in complete control over every aspect of their lives, which includes how others view them.

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    This seemingly insatiable desire for control can prompt them to lash out against even the smallest bits of criticism, leaving people around them too weary or scared to speak up again in the future. While it’s possible they may suffer from something called rejection sensitivity dysphoria, this does not excuse them from the consequences of their words and actions. They should seek professional help to better manage their reactions to criticism.

    5. They Socially Isolate You

    Not all controlling people do this, but for manipulative narcissists, socially isolating victims is a go-to strategy for maintaining control because it’s effective at preventing people from truly understanding how toxic their partner, family member, or friend is treating them. Think of it this way—if you don’t talk to many other people in your life, there’s less of a risk that you’ll damage their reputation by revealing their abusive tendencies.

    Socially isolating others also gives the person more control over you and your life as it becomes more difficult to break away from them if you don’t have other healthier channels of communication and interpersonal support to turn to.

    This process doesn’t happen overnight, nor is it something you can readily recognize as abusive. At first, it may seem reasonable, such as asking you to stop engaging so often with family members with whom both of you disagree on major social or political issues. As the social isolation progresses, they may suggest cutting people out of your life—especially if they don’t like that person, regardless of how you personally feel—or even conjure up high-stakes problems like “it’s me or them” under the guise of saving you from people in your life whom they don’t like for whatever reason.

    In a controlling person’s life narrative, they’re always the protagonist who’s incapable of any wrongdoing. The blame is always redirected at someone else, whether that’s you or other people in your life. The more they isolate you from other supportive people in your life, the more susceptible you’ll be to falsely believing that they’re right and you “don’t need” your other friends and family when you have someone as perfect as this person.

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    6. They’re Emotionally Abusive

    It’s hard enough to be in control of your own emotions but when someone else is constantly belittling you and your interests or leveraging guilt and shame to manipulate you into saying or doing what they want, this can make it even more challenging to stay in control of your own life and emotional well-being.

    Emotional abuse is another sign of a controlling person that is often overlooked in relationships. After all, human personalities vary widely in terms of passivity, and it’s not uncommon for one person in a relationship to be significantly more passive than the other. This becomes an issue when the controlling partner or friend exudes signs of emotional abuse, which can start subtly and become much more pronounced over time.

    Concerning signs of emotionally abusive language or behavior to watch out for include:

    • Dismissing your needs and/or belittling your interests in counterproductive ways
    • Privately or publicly shaming or humiliating you
    • Making you feel as though you can never live up to their expectations or do anything right (according to their own vague, subjective standards)
    • Gaslighting you into thinking they said or did something that never actually happened (making you question your own reality)

    Final Thoughts

    It’s sometimes hard to see the negative things about someone with whom we have a relationship. We may sometimes unconsciously overlook the signs of a controlling person, especially if that person is someone we have known for a long time or are close to us. However, cutting them off your life is the best thing you can do for yourself. Just watch out for these six signs of a controlling person and take immediate action when you spot them.

    More Tips on How To Deal With a Controlling Person

    Featured photo credit: Külli Kittus via unsplash.com

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