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Maximum Exposure for your Business or Blog

Maximum Exposure for your Business or Blog
Newspaper Machines

    Something Old, Something New: The Press Release

    Businesses have been using the press release as a marketing tactic for forever. So why haven’t you used it for your blog or business yet? Maybe because the press release lives in the old offline world. It’s important to remember that there are many people who are still plugged into this world, so why not go after this area? Most blogs and many small businesses overlook this marketing element. This article will show you how to gain maximum exposure for your blog or business through a complete press release strategy.

    For guides on writing your press release here are 10 Free Tips to writing a press release, Wikipedia’s news release basics, and here is a barebones guide to writing a press release.

    How to Distribute Your Press Release for Maximum Exposure

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    1) Target Audience. As with any marketing strategy consider who your target market is. Then, as you look at your choices of newspapers, magazines, radio and TV, ask yourself : “Does this media outlet speak with the people I am trying to reach?” If yes, then you should include them on your list.


    2) Assemble a list of all Local Media in your area. Include on your media mailing list all radio, television, and print (including Internet) contacts. Make a spreadsheet with these columns: Media Contact Info, Date Mailed, FLWP Date, Date Published, Request
    Reprints, Thank You Sent, Add Credits To Published Materials.

    Media Contact Sheet

    If you can obtain the names of reporters or journalists, even better. Here’s how:

    Offline:

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    • Let your fingers do the walking in the Yellow Pages. It’s probably best to use this avenue as well a high tech search so that you don’t miss the free and/or “specialty” newspapers in your city or county.
    • Visit the places that your clients, prospects, or blog readers frequent, such as restaurants & high-end stores. Once there, look for community publications that you won’t find elsewhere.

    Online: Use the web to search. These links will help you find what you need:

    • American Journalism Review – This is American Journalism Review’s comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Television Networks, Television Affiliates, Radio, News/Wire Services and Media Companies. You can select the types of media you want to reach, go to their sites, and decide whether to send them your press release.
    • NewsLink – This is a comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Radio and TV.
    • Bizjournals – The 35 weekly business newspapers published by American City Business Journals boasts a readership of 1.5 million, predominately owners and operators of entrepreneurial businesses.

    3) Assemble a list of Specialty publications. Ask your best clients or readers what organizations they belong to and what they read. You may want to consider submitting your press release to publications in these areas:

    4) Obtain Contact Information. Call the publication or search their website to find out who to send a press release to, and what their deadlines are. You can send the release to a particular person, or you can simply send it to the Managing Editor.

    5) Mail/Fax/Email your Press Release. Keep track of the contact information such as date sent and the date you plan to follow up. (see tracking sheet image above) Keep track of your contacts so you can check up on how they are using material you send them, and so you can go directly to known people in the future.

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    6) Best Practice: Events Tie-In. You can increase the odds of having your press release picked up if you submit it along with information about a seminar or event you will be hosting. (Even if you are promoting a blog, you could still hold a seminar where you speak about the topics you cover in your blog! Host it at a local library for free. Maybe your event is a Webinar!) In this case submit your press release at least 3 weeks in advance of your scheduled event.

    7) Radio & Television: Interviews: Don’t forget the opportunities with cable TV and radio. Many stations have ample “dead air” they need to fill. Radio or television stations may pick up your press release and perhaps be interested in having you appear on one of their programs. Requests for interviews often arrive on very short notice, so be prepared. In some cases you can ask the show’s producer ahead of time for a list of questions you will be asked. Plan how you will reply to the questions. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.

    8 ) Make follow up calls. You will have varying results with the media depending on your location. If you are in a metropolitan area, you may receive no response from the large newspapers but keep in touch with them because you never know when the time is right. Sometimes you may be disappointed that none of your local media have published your release or shown an interest in interviewing you. The media’s response is very unpredictable. Timing is everything. Stay on their radar with a polite follow up call on the date you schedule on your tracking sheet.

    9) Leveraging your media exposure: Request permission for reprints. Since a published press release or an interview is a transitory event, request permission from the publication to make reprints, post on your website, or for podcasts. Reprints can be mailed or given to prospects and clients alike. They can be used as handouts at seminars. Or they can be used to fill a “Press” binder in your lobby. And for online businesses like blogs, you can host an image of the press release online. With a podcast of your interview, you can email your client base to ensure everyone hears your message.

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    10) Update all your written material. Add your publication or interview to your credits on your website, resume, bio, corporate brochure or any other printed material describing your accomplishments.

    11) More Follow-Up. If at first you don’t succeed, try, try again! Keep in touch with key media contacts, even if you get no response to your initial attempts. Put them on a mailing list for newsletters, informative updates and other information that will be useful to them in evaluating story ideas.

    12) Gratitude. Upon publication or following an interview, take a moment to send a thank-you to the editor or the radio/TV producer. Send a brief note of thanks, and share any positive feedback you’ve gotten from the exposure. Your success will grow in proportion to your ability to “get the word out.”

    13) Ensure Success. Schedule these steps into your calendar. Break it down into small pieces you can accomplish each day. Keep faithful to your schedule. A good idea is to think of each step as an important appointment you can’t cancel.

    Please share your thoughts and comments regarding using press releases for building your business and/or your blog readership.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 5 Big Secrets “They” Don’t Want You to Know About Investing, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and Cool GTD Applications – The Ultimate Resource List.

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    K. Stone

    The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

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    Last Updated on March 25, 2020

    How to Crush Your Lack of Motivation and Always Stay Motivated

    How to Crush Your Lack of Motivation and Always Stay Motivated

    How many times have you not achieved your goals and let yourself down due to your lack of motivation? When you’re not wallowing in sadness and self-pity, you are too busy procrastinating till you can’t anymore and before you know it, you are part of vicious cycle of anxiety and stress.

    Whether it’s losing weight or bringing your business to fruition – motivation is essential for growth and success in every sphere of our lives.

    That said, it is not easy staying motivated. In order to constantly stay motivated, you need to take ownership of your life and consciously make efforts in that direction.

    Well, it’s never too late to take matters in your hands and change the course of your life. Here are 11 effective ways to crush your lack of motivation and always stay motivated:

    1. Write Your Goals

    The power of writing goals down has always been underestimated. Why write when you can remember, right? Wrong.

    Our thoughts are all over the place and the first step to achieve your goals is to organize your thoughts. So, write your goals down, however big or small they might be. Make them as specific as possible and assign deadlines to each of them.

    As you write them down and revisit them regularly, they get further drilled in your head, taking you closer to your goals. Doing this small exercise helps you to remain focused, motivated and lets you track your progress with ease.

    Start today – take to your laptop or a diary and get down to writing what you wish to achieve in life.

    2. Beat Procrastination

    Your lack of motivation and procrastination go hand in hand. Every time you procrastinate, your motivation levels take a greater hit. The only way to bring an end to this loop is to stop procrastinating.

    Next time you find yourself putting off something for ‘later’, stop and assess the reasons behind it. Get to the root of the cause and eliminate it in order to overcome this poor habit of procrastinating which is sabotaging your life and mental health.

    Take a look at this guide and learn how to beat procrastination:

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    What Is Procrastination (And the Complete Guide to Stop Procrastinating)

    When you finally overcome procrastination, you will realize the positive impact it has on your mood and motivation levels.

    3. Celebrate Small Wins

    In the quest to achieve the bigger goals in life, we often forget to celebrate the smaller wins along the way. An achievement is an achievement – be it big or small, it deserves to be acknowledged and celebrated.

    Finished a project on time? Reward yourself. Managed to run on the treadmill for a good one hour? Pat yourself on the back. Found time to meditate? Celebrate it.

    It is these small achievements that reinstate that we are on the right path and take us one step closer to the bigger goals.

    So, get into the habit of recognizing and appreciating small wins. You will be surprised to see how this practice helps you stay motivated.

    4. Practice Gratitude

    It’s easier to whine about what we don’t have rather than counting our blessings. Isn’t it?

    Making gratefulness a part of your life is a very important step to retain high motivational levels. It revitalizes our spirits and renews our enthusiasm for life.

    So, how do you practice gratitude? For starters, keep a gratitude journal to jot down what you are grateful for, express your gratitude to people you love and spread positivity wherever you go. If you need some inspiration to be thankful for, here it is:

    60 Things To Be Thankful For In Life

    By doing so, you begin to focus more on what you have rather than what you don’t and that is a great start to stay motivated.

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    5. Be Optimistic

    Life is not always hunky dory. There will be bad days when things aren’t going in your favor, when you feel lost and all you want to do is give up.

    At such times, instead of letting negativity take over your life, adopt an optimistic approach to life. Quit overthinking, ask the right questions and focus on finding solutions.

    Yes, there will be hurdles along the way but if you hang on to positive affirmations and hopes, the journey will be a lot smoother. So, with every passing day, sow the seeds of positivity and you are sure to build a positive environment around you.

    6. Don’t Dwell on the Past

    A lot of times, our lack of motivation stems from the habit of dwelling on the past. This gives rise to fear and regrets, preventing us from making progress in the present day.

    Dwelling on the past is nothing but a waste of time. Understand that the past is long gone, and you cannot do anything to change that.

    What you can do is make your present day worthwhile. Instead of looking back and having regrets, learn from your mistakes, forgive yourself and move on.

    So, the next time you find your mind wandering off to the past, be determined to change the way you think and consciously concentrate on living in the present. This guide can help you:

    10 Simple Steps To Let Go Of The Past

    7. Face your Fears

    You can never find motivation where there is fear. Identify the fear that is pulling you back and tackle it.

    If you don’t face your fear head on, you cannot expect to conquer it and renew your motivation.

    Ask yourself: What is stopping you? What are you scared of?

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    Once you accept your fear, you can work on an action plan and think of solutions to overcome it. This article will give you some effective tips on conquering your fears:

    How to Overcome Your Irrational Fears (That Stop You from Succeeding)

    Seek external help if required but don’t choose to turn a blind eye over your fears – it will only aggravate matters.

    8. Visualize your Success

    You must have heard the famous quote, ‘see it to believe it’. That is exactly what visualization is about.

    One of the most effective self-motivation techniques, visualizing the process to your desired outcome helps you move in a positive direction and achieve your goal.

    Close your eyes and focus all your energies on the minutest of details that will take you where you want to reach. Doing this exercise everyday inspires you to keep going and not lose hope. The vision of attaining success will drive you to do better while instilling belief and confidence.

    9. Find Inspiration

    Can’t seem to find inspiration inwards? Don’t panic. There are plenty of external sources to gain inspiration from.

    From motivational books and quotes to speeches, films and apps – it is a good idea to take help from motivational material to rekindle your spirits and regain your motivation.

    Everyone is wired differently. For instance, a self-help book might work for your friend, but it might do nothing to move you. So, find what inspires you and turn to it when you are in desperate need for motivation.

    Finding inspiration externally fills you with hope and sometimes that is all you need.

    10. Enjoy Downtime

    You are clearly exhausted with all the running you’re doing in life. So much, that you don’t even have time to stop and think what’s causing you so much unhappiness. All you know is that you are lacking motivation and everyday seems to have become a struggle.

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    Now, that’s certainly not how you should live the rest of your life.

    You need to schedule downtime for yourself, relax and give your mind and body some rest. Take a vacation, indulge in hobbies, meet some friends, put your hair down and stop with all the overthinking. It is important to do things that make you happy in order to think clearly and stay motivated.

    11. Meditate Regularly

    Meditation lets you take control of your mind. It improves focus and concentration while helping you relax.

    Whenever you have had a tough day or find your thoughts going places, the best way to calm yourself down is by closing your eyes and meditating. It helps you to remove all the unnecessary frills in life and keeps you on the right track.

    Include meditation in your daily schedule and you are sure to see an improvement in your productivity and motivation.

    The Bottom Line

    Practicing these simple exercises isn’t the tough part, what’s tough is religiously doing them every day.

    However, don’t expect to get rid of your lack of motivation overnight. There will still be days when you will be low on energy but by making these conscious efforts to stay motivated, you are sure to see a vast change in your perspective and your response to bad days.

    So, start today and be committed to making a positive change in your life.

    More Tips About Staying Motivated

    Featured photo credit: Sonnie Hiles via unsplash.com

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