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Maximum Exposure for your Business or Blog

Maximum Exposure for your Business or Blog
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    Something Old, Something New: The Press Release

    Businesses have been using the press release as a marketing tactic for forever. So why haven’t you used it for your blog or business yet? Maybe because the press release lives in the old offline world. It’s important to remember that there are many people who are still plugged into this world, so why not go after this area? Most blogs and many small businesses overlook this marketing element. This article will show you how to gain maximum exposure for your blog or business through a complete press release strategy.

    For guides on writing your press release here are 10 Free Tips to writing a press release, Wikipedia’s news release basics, and here is a barebones guide to writing a press release.

    How to Distribute Your Press Release for Maximum Exposure

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    1) Target Audience. As with any marketing strategy consider who your target market is. Then, as you look at your choices of newspapers, magazines, radio and TV, ask yourself : “Does this media outlet speak with the people I am trying to reach?” If yes, then you should include them on your list.


    2) Assemble a list of all Local Media in your area. Include on your media mailing list all radio, television, and print (including Internet) contacts. Make a spreadsheet with these columns: Media Contact Info, Date Mailed, FLWP Date, Date Published, Request
    Reprints, Thank You Sent, Add Credits To Published Materials.

    Media Contact Sheet

    If you can obtain the names of reporters or journalists, even better. Here’s how:

    Offline:

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    • Let your fingers do the walking in the Yellow Pages. It’s probably best to use this avenue as well a high tech search so that you don’t miss the free and/or “specialty” newspapers in your city or county.
    • Visit the places that your clients, prospects, or blog readers frequent, such as restaurants & high-end stores. Once there, look for community publications that you won’t find elsewhere.

    Online: Use the web to search. These links will help you find what you need:

    • American Journalism Review – This is American Journalism Review’s comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Television Networks, Television Affiliates, Radio, News/Wire Services and Media Companies. You can select the types of media you want to reach, go to their sites, and decide whether to send them your press release.
    • NewsLink – This is a comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Radio and TV.
    • Bizjournals – The 35 weekly business newspapers published by American City Business Journals boasts a readership of 1.5 million, predominately owners and operators of entrepreneurial businesses.

    3) Assemble a list of Specialty publications. Ask your best clients or readers what organizations they belong to and what they read. You may want to consider submitting your press release to publications in these areas:

    4) Obtain Contact Information. Call the publication or search their website to find out who to send a press release to, and what their deadlines are. You can send the release to a particular person, or you can simply send it to the Managing Editor.

    5) Mail/Fax/Email your Press Release. Keep track of the contact information such as date sent and the date you plan to follow up. (see tracking sheet image above) Keep track of your contacts so you can check up on how they are using material you send them, and so you can go directly to known people in the future.

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    6) Best Practice: Events Tie-In. You can increase the odds of having your press release picked up if you submit it along with information about a seminar or event you will be hosting. (Even if you are promoting a blog, you could still hold a seminar where you speak about the topics you cover in your blog! Host it at a local library for free. Maybe your event is a Webinar!) In this case submit your press release at least 3 weeks in advance of your scheduled event.

    7) Radio & Television: Interviews: Don’t forget the opportunities with cable TV and radio. Many stations have ample “dead air” they need to fill. Radio or television stations may pick up your press release and perhaps be interested in having you appear on one of their programs. Requests for interviews often arrive on very short notice, so be prepared. In some cases you can ask the show’s producer ahead of time for a list of questions you will be asked. Plan how you will reply to the questions. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.

    8 ) Make follow up calls. You will have varying results with the media depending on your location. If you are in a metropolitan area, you may receive no response from the large newspapers but keep in touch with them because you never know when the time is right. Sometimes you may be disappointed that none of your local media have published your release or shown an interest in interviewing you. The media’s response is very unpredictable. Timing is everything. Stay on their radar with a polite follow up call on the date you schedule on your tracking sheet.

    9) Leveraging your media exposure: Request permission for reprints. Since a published press release or an interview is a transitory event, request permission from the publication to make reprints, post on your website, or for podcasts. Reprints can be mailed or given to prospects and clients alike. They can be used as handouts at seminars. Or they can be used to fill a “Press” binder in your lobby. And for online businesses like blogs, you can host an image of the press release online. With a podcast of your interview, you can email your client base to ensure everyone hears your message.

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    10) Update all your written material. Add your publication or interview to your credits on your website, resume, bio, corporate brochure or any other printed material describing your accomplishments.

    11) More Follow-Up. If at first you don’t succeed, try, try again! Keep in touch with key media contacts, even if you get no response to your initial attempts. Put them on a mailing list for newsletters, informative updates and other information that will be useful to them in evaluating story ideas.

    12) Gratitude. Upon publication or following an interview, take a moment to send a thank-you to the editor or the radio/TV producer. Send a brief note of thanks, and share any positive feedback you’ve gotten from the exposure. Your success will grow in proportion to your ability to “get the word out.”

    13) Ensure Success. Schedule these steps into your calendar. Break it down into small pieces you can accomplish each day. Keep faithful to your schedule. A good idea is to think of each step as an important appointment you can’t cancel.

    Please share your thoughts and comments regarding using press releases for building your business and/or your blog readership.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 5 Big Secrets “They” Don’t Want You to Know About Investing, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and Cool GTD Applications – The Ultimate Resource List.

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    Last Updated on November 5, 2018

    8 Powerful Reasons to Love Your Enemies

    8 Powerful Reasons to Love Your Enemies

    We’ve all got our enemies; people who take pleasure in causing us pain and misery. Sometimes, the development of an enemy is due to certain differences in your characters and events have led to that. Other times, some people end up hating you for apparently no reason at all.

    Regardless of how you got this enemy, as opposed to the paradigm of fighting fire with fire, consider the following reasons and see why you should actually appreciate your enemies. This article will show you not only how to not be bothered by your enemies, but how to actually foster love for them.

    Read on to learn the secret.

    1. It’s a practical lesson in anger management

    To be honest, your enemies are the best people to help you understand your sense of anger management. When it might be true that your enemies have a way of bringing out the worst in you as regards anger, it is also true that they can help you in your quest to have that anger managed. You can’t get truly angry at someone you love and it is only in that time when you get truly annoyed that you learn how to manage it.

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    Anger management is more effective when it is in practice and not in theory

    Your enemies are like the therapists who you need, but actually don’t want. Inasmuch as you might want to hate them, they provide you an opportunity to control the anger impulse that you have.

    2. It’s an opportunity for healthy competition

    You might not know it, but your enemies make for great rivals as they help harness the competitor in you (sometimes, you might not even know or bee conversant with this competitive side until you come across an adversary). You get the right motivation to compete and this can go a long way to spur you to victory.

    However, while doing so, it is also essential that you remember not to become a worse version of yourself while competing. Working against an adversary is tricky, and you need to ensure that you don’t cause harm to yourself or your morals in the process. Healthy competition is all you need to get out of this.

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    3. Their negative comments can help you make a breakthrough

    It is true that your enemies never really have much good to say about you. However, in as much as they might be talking out of a place of hate, there might be some truth to what they’re saying.

    To wit, whenever you hear something mean or nasty from an enemy, you might want to take a step back and evaluate yourself. There is a chance that what this enemy is saying is true and coming to face that fact is a major step in helping you to become a better person overall. This is another testament to the fact that enemies can be therapists in their own way.

    4. Enemies can also be powerful allies

    Loving your enemies can also mean making an effort to interact and make peace with them. In the end, if you are able to establish some common ground and patch things up, you’ll have succeeded in making another friend. And who doesn’t need friends?

    This can also help you in working with people in the long run. You get to hone your inter-personal skills, and that can be a big plus to your ledger.

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    5. It gives you the ability to realize positivity

    In a multitude of negativity, a speck of positivity always seems to find its way through.

    Sometimes, a knowledge of the fact that you have enemies will also help you to focus on the many positives and good things that are in your life. A lot of times, we neglect what really matters in life. This can be due to being overly concerned with the enemies we have.

    However, it is also possible for this acknowledgement to spur you to take a step back and appreciate the goo things (and people who surround you).

    6. There might just be a misunderstanding

    Sometimes, the reason why you have an enemy might be something very innocuous. You might not have known the cause of this fractured relationship and your enemy will help complete the picture.

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    Simply approaching them will help you to understand the reason for the fracture. This, in turn, can help you to work towards healing your relationship moving forward. Misunderstandings happen, and you need to be able to work around them.

    7. You learn to appreciate love as well

    A constant reminder of the fact that there are enemies will also help you not to take those who love you for granted. Love and hate are two opposing emotions and it is possible for one to momentarily overshadow the other.

    However, while you’ll always have enemies, there will also always be people who love you. These people need to be appreciated for what they do for you. Never let the hate projected to you from your enemies take the place of that.

    8. Do you really need the hate?

    The truth is that enemies bring only toxic emotions and generate bad reactions from you. If you’re truly to live a prosperous life, you can’t really be carrying all this baggage around.

    Hate is bad and you should try all you can to get rid of it. It is a well-known fact that nobody can get really far in life while carrying a lot of emotional baggage. Well, hate is the biggest form of emotional baggage there is.

    Featured photo credit: rawpixel via unsplash.com

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