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Making Your Presentation Worth the Cost

Making Your Presentation Worth the Cost

    Let’s face it, no matter what your business is, or who you work for, the chances are that you’ve been on the receiving end of bad presentations. My working definition of a bad presentation here is one that costs more than it saves or makes for the organization involved. If it’s a business presentation, that’s obviously the company employing whoever the presentation involves – there’s always (almost always) someone who’s responsible.

    Of course, it’s hard to work out how much a presentation will save or make for the organization in the long run: on the other hand, the costs are pretty easy to calculate. Firstly take the hourly rate of pay for everyone in the room and double it – because that’s what it costs the company. Now add the double-day-rate costs for each hour the presenter spent getting things ready. Finally, add the obvious costs for room rent, refreshments and any travel costs for everyone. It won’t be long before such presentations begin to cost thousands of dollars an hour. And that’s before you add in the costs of lowered productivity and damaged moralle.

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    And yet a cost-effective presentation isn’t difficult. You don’t have to be great – just good enough to justify your costs!

    All a presenter has to do in a presentation is think of two things.

    • What do I need to tell my audience?
    • How do I need to tell them it?

    Whatever else you do, or don’t do in your presentation should be measured up against those two simple criteria. The Devil is in the details, of course, and sometimes it’s hard to know how to answer those two questions – to be honest, most presenters don’t even bother to ask them so if you do, you’ve a good chance of being a cost-effective presenter.

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    Less is more

    The more a presenter tells his or her audience, the less chance there is of them remembering any given thing they’re told. With that in mind, it’s not hard to get the idea that you should filter out everything – and I mean everything – that isn’t your absolute core message.

    For every slide, for every paragraph, every image, ask yourself, one slide at a time, “Does this give my audience something they need to know?” If it does, fine. If it doesn’t, ditch it. Once you’ve done that filtering, give yourself a break that’s long enough to mean you come back to the material with a fresh mind-set – and do another filter.

    Two hours doing something else is minimum. Two filters is usually enough because of the next point.

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    Too much is never enough

    Only experts make presentations. By definition if you’re giving the presentation you know more about your presentation than anyone else. That almost always means you know more about the material, too, so don’t be put off by thinking other people know more than you do. That’s great. What it can mean, if you’re not careful, however, is that you begin to take things for granted that your audience needs to know.

    They won’t know your jargon, they won’t know your workings and they won’t know any of your assumptions, that is unless you tell them.

    Once you’ve done your filtering do your checking for assumptions. Just like you went through every slide and every paragraph and every image, go through them again and ask yourself what each is built on. If it’s not built on the previous paragraph or slide then at the very least it’s in the wrong place.

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    More likely, however, is the problem that you’ve taken something for granted, something that your audience probably won’t know about. You need to put that – whatever it is – into your presentation.

    What’s next?

    Not much, to be honest – there’s a whole load of tips and tricks for moving your presentations from ‘good enough’ to ‘good’ but from the point of view of your boss, ‘good enough’ is exactly that. And you can bet your bottom dollar that your boss measures ‘good enough’ as not costing more than it’s worth.

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    Last Updated on October 16, 2019

    5 Powerful Ways for Building Fulfilling Relationships

    5 Powerful Ways for Building Fulfilling Relationships

    We all have relationships. We have acquaintances, relatives, colleagues, neighbors and friends. However, for a large percentage of us, many of these relationships are not fulfilling.

    They are unfulfilling because they lack real strength; and they lack real strength because they lack real depth.

    Unfortunately, in today’s society, we tend to have shallow, superficial relationships with others, and it’s extremely hard for this kind of relationships to provide anything more than faint satisfaction.

    I’d like to show you, based on my experience as a communication and confidence coach, how you can add a significant amount of depth, and thus strength, to your relationships and make your social life a whole lot more meaningful.

    Here’re 5 simple yet powerful ways for meaningful relationships building:

    1. Meet More People

    This is an apparent paradox, but the quality of the people you meet has considerably to do with the quantity of people you meet.

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    If you don’t know a lot of people and you barely meet one or two new people every season of the year, considering the variety of individuals out there, you won’t meet very often people who are a good match with you in terms of personality, interests and values.

    And since this natural match plays a huge part in building strong relationships, you’ll just as seldom have the opportunity to develop strong relationships.

    Conversely, if you go out a lot, you meet a lot of new people and you constantly expand your social circle, you’re much more likely to meet people you match up well with, and these people have a tremendous potential to become good friends, reliable partners, etc.

    This is why it’s important to meet more people.

    2. Talk about the Things That Matter To You

    A relationship becomes the strongest when two people discover they believe in the same things and have similar interests. It’s these commonalities regarding values and interests that create the strongest emotional connection.

    I’ve noticed that many people keep conversations shallow. They talk about trivial stuff such as the weather, what’s on TV, the lives of various movie stars, but they rarely talk about what really matters to them in life. This is a mistake from my perspective, because it’s the perfect method for a relationship to not develop.

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    Talk about the things that truly matter to you and give others a chance to know what you care about and what you believe in. If they believe in the same things and they care about the same things, they’ll eagerly let you know. Thus you’ll find meaningful common ground and you’ll feel more connected.

    3. Express Vulnerability

    Many people try to come off as perfect. They don’t talk about their failures, they hide their shortcomings and they never say anything that could embarrass them.

    This is all just a facade though. You may appear perfect to some, but you know you’re not perfect and they know that too. You’re only human and humans have flaws.

    However, by hiding your flaws, what you do succeed in is appearing cold and impersonal. You seem like a marble statue rather than a real person. And this makes it very hard for anyone to connect with you emotionally.

    Humans connect with other humans, not with ideals. Keep this in mind and don’t be afraid to let your vulnerability and your humanity show. This is what takes a relationship to the next level.

    Take a look at this article and find out Why Showing Vulnerability Actually Proves Your Strength.

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    4. Have Integrity

    Integrity, as I see it, is the alignment between your thoughts, your words and your actions. When you say what you think and you do what you said you’ll do, you have integrity.

    This is a crucial trait because if you have integrity, people can trust you. They can trust you to give them an honest feedback, even when it’s hard to shallow, and they can trust you to keep your promises.

    This trust is one of the central pillars of a strong relationship, both in your personal and your professional life. So, as challenging as it can be sometimes, always try to have integrity.

    Be honest with the people around you, even when this will initially hurt them. It’s more important for them to trust you than to not feel hurt. And always do what you promised. Even better, think twice before you promise anything, and only promise what you really can and you are willing to do.

    5. Be There for Others

    Another central pillar of strong relationships is support. Connections between people grow sturdy if they can rely on each other for support when it’s needed, whether that support means a few kind words or several massive actions.

    Of course, you can’t be there for everybody, all the time. Your time, energy and other resources are limited. But what you can do is identify the genuinely important people in your life and then seek to be there as much as possible, at least for them.

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    Your support will help them practically, and it will comfort them emotionally; which makes one hell of a difference in a relationship.

    The Bottom Line

    With the right mindset and the right behavior, you can strengthen a wide range of relationships in your life and advance them as far as they can be advanced.

    And with strong relationships, not only that you feel more fulfilled, but you feel more connected to the entire world. You feel that your life has real value, you have more fun and you live in the moment. An entire world of opportunities opens up in front of you.

    Then your task is to simply walk through the open doors.

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    Featured photo credit: Proxyclick Visitor Management System via unsplash.com

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