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It’s Time to Manage Your Online Personal Brand

It’s Time to Manage Your Online Personal Brand


    If you’re reading this, then you probably have an online personal brand.

    Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults have created their own profile on a social networking site, which is an increase of 20% from 2006.

    The internet is the global talent pool. If you don’t have a presence online, it will affect your job search, your career, your business, and your personal life. The reason for this is simple: people are already searching for you or people like you. For every time you don’t appear in a search for your name or a specific need that you want to rank high for, you lose an opportunity.

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    Global paranoia and your brand

    General

    When was the last time you did a search for your name on Google, Yahoo!, Bing, Facebook, LinkedIn, Twitter, and Technorati? 57% of people use search engines to find out information about themselves online. Why are they interested in seeing what appears? What appears first in a search for your name is people’s first

      impression of you, so if it’s not the result you want people to see, then you have to change it through starting a website, joining social networks, getting press, and writing articles for websites.

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      Work-related

      I’m sure there’s been a time when you were interested in finding out more information about your co-workers, but were afraid to ask. Well, I’m sure most of you reviewing their online brand to gain a better idea of their backgrounds. 31% of workers have searched for information about co-workers. One of the major problems people have, especially with Facebook, is separating their personal and professional lives. The transparent internet, and Facebook’s privacy controls have confused people, so sometimes those explicit pictures and come back to haunt you in the workplace. For instance, if you have pictures of yourself in a bikini online, even if they’re old, it will come off as unprofessional to your fellow cubicle or office dwellers.

      Dating

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      There are no more blind dates anymore because you can learn a lot about your date in advance, without leaving your home. People want to be extra careful before they go on a date, and by viewing public profiles, you know what you’re in for. Once you’re dating someone, you will naturally pay attention to their updates on social networks or dating sites. 16% of people have looked online for more information about someone they are dating or in a relationship with. Among those who use online dating sites, 34% go online to check up on their dates. Be careful with how you represent yourself personally, or you might not just get that second date!

      Safeguarding your brand

        Press the delete button

        It might be time to become picky when it comes to keeping friends and contacts on social networks. If you don’t know someone, how valuable could they be to you? They might even spam your Facebook wall! In fact, 56% of people have unfriended contacts in their network, and 52% of blocked them from their social updates. Identify who your current audience is on your social networks, and then configure settings so that your updates are seen by the people you want. For example, if your family, friends, and co-workers are connected to you on Facebook and you’re going to post an update on how you skipped work to take a road trip, then you want to target your social update to everyone except for your co-workers.

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        Review your privacy settings

        Being private isn’t a bad thing and in most cases it can really save you from a reputation blunder. The best way to look at privacy is that there is no privacy on the internet. This way, you will be more careful on what you post because it does reflect who you are. 65% of people have changed the privacy settings on their profile to limit what they share with others online. If you don’t feel comfortable sharing something, then don’t do it. Call or email the person instead.

        Image: d’n’c’

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        More by this author

        Dan Schawbel

        Dan Schawbel is the leading personal branding expert for young professionals.

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        Last Updated on March 5, 2021

        Science Says People Who Talk To Themselves Are Geniuses

        Science Says People Who Talk To Themselves Are Geniuses

        I talk a lot to myself. It helps me to keep my concentration on the activity on hand, makes me focus more on my studies, and gives me some pretty brilliant ideas while chattering to myself; more importantly, I produce better works. For example, right now, as I am typing, I am constantly mumbling to myself. Do you talk to yourself? Don’t get embarrassed admitting it because science has discovered that those who talk to themselves are actually geniuses… and not crazy!

        Research Background

        Psychologist-researcher Gary Lupyan conducted an experiment where 20 volunteers were shown objects, in a supermarket, and were asked to remember them. Half of them were told to repeat the objects, for example, banana, and the other half remained silent. In the end, the result shown that self-directed speech aided people to find the objects faster, by 50 to 100 milliseconds, compared to the silent ones.

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        “I’ll often mutter to myself when searching for something in the refrigerator or the supermarket shelves,” said Gary Lupyan.

        This personal experience actually made him conduct this experiment. Lupyan, together with another psychologist, Daniel Swigley, came up with the outcomes that those to talk to oneself are geniuses. Here are the reasons:

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        It stimulates your memory

        When you are talking to yourself, your sensory mechanism gets activated. It gets easier on your memory since you can visualize the word, and you can act accordingly.[1]

        It helps stay focused

        When you are saying it loud, you stay focused on your task,[2] and it helps you recognise that stuff immediately. Of course, this only helps if you know what the object you are searching looks like. For example, a banana is yellow in colour, and you know how a banana looks like. So when you are saying it loud, your brain immediately pictures the image on your mind. But if you don’t know what banana looks like, then there is no effect of saying it loud.

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        It helps you clarify your thoughts

        Every one of us tends to have various types of thoughts. Most make sense, while the others don’t. Suppose you are furious at someone and you feel like killing that person. Now for this issue you won’t run to a therapist, will you? No, what you do is lock yourself in a room and mutter to yourself. You are letting go off the anger by talking to yourself, the pros and cons of killing that person, and eventually you calm down. This is a silly thought that you have and are unable to share it with any other person. Psychologist Linda Sapadin said,[3]

        “It helps you clarify your thoughts, tend to what’s important and firm up any decisions you are contemplating.”

        Featured photo credit: Girl Using Laptop In Hotel Room/Ed Gregory via stokpic.com

        Reference

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