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It’s Time to Manage Your Online Personal Brand

It’s Time to Manage Your Online Personal Brand


    If you’re reading this, then you probably have an online personal brand.

    Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults have created their own profile on a social networking site, which is an increase of 20% from 2006.

    The internet is the global talent pool. If you don’t have a presence online, it will affect your job search, your career, your business, and your personal life. The reason for this is simple: people are already searching for you or people like you. For every time you don’t appear in a search for your name or a specific need that you want to rank high for, you lose an opportunity.

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    Global paranoia and your brand

    General

    When was the last time you did a search for your name on Google, Yahoo!, Bing, Facebook, LinkedIn, Twitter, and Technorati? 57% of people use search engines to find out information about themselves online. Why are they interested in seeing what appears? What appears first in a search for your name is people’s first

      impression of you, so if it’s not the result you want people to see, then you have to change it through starting a website, joining social networks, getting press, and writing articles for websites.

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      Work-related

      I’m sure there’s been a time when you were interested in finding out more information about your co-workers, but were afraid to ask. Well, I’m sure most of you reviewing their online brand to gain a better idea of their backgrounds. 31% of workers have searched for information about co-workers. One of the major problems people have, especially with Facebook, is separating their personal and professional lives. The transparent internet, and Facebook’s privacy controls have confused people, so sometimes those explicit pictures and come back to haunt you in the workplace. For instance, if you have pictures of yourself in a bikini online, even if they’re old, it will come off as unprofessional to your fellow cubicle or office dwellers.

      Dating

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      There are no more blind dates anymore because you can learn a lot about your date in advance, without leaving your home. People want to be extra careful before they go on a date, and by viewing public profiles, you know what you’re in for. Once you’re dating someone, you will naturally pay attention to their updates on social networks or dating sites. 16% of people have looked online for more information about someone they are dating or in a relationship with. Among those who use online dating sites, 34% go online to check up on their dates. Be careful with how you represent yourself personally, or you might not just get that second date!

      Safeguarding your brand

        Press the delete button

        It might be time to become picky when it comes to keeping friends and contacts on social networks. If you don’t know someone, how valuable could they be to you? They might even spam your Facebook wall! In fact, 56% of people have unfriended contacts in their network, and 52% of blocked them from their social updates. Identify who your current audience is on your social networks, and then configure settings so that your updates are seen by the people you want. For example, if your family, friends, and co-workers are connected to you on Facebook and you’re going to post an update on how you skipped work to take a road trip, then you want to target your social update to everyone except for your co-workers.

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        Review your privacy settings

        Being private isn’t a bad thing and in most cases it can really save you from a reputation blunder. The best way to look at privacy is that there is no privacy on the internet. This way, you will be more careful on what you post because it does reflect who you are. 65% of people have changed the privacy settings on their profile to limit what they share with others online. If you don’t feel comfortable sharing something, then don’t do it. Call or email the person instead.

        Image: d’n’c’

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        Last Updated on August 7, 2018

        10 Famous Failures to Success Stories That Will Inspire You to Carry On

        10 Famous Failures to Success Stories That Will Inspire You to Carry On

        Failure occurs everyday, in school, jobs, housework, and within families. It is unavoidable, irritating and causes pessimism.

        While the thought of flinging your hands in the air and walking away is all too appealing, take a second to connect with the people who have been there and survived.

        Here are 10 famous failures to success stories around the world that will inspire you to keep going and achieve greatness:

        1. J.K. Rowling

        J.K.-Rowling

          During a Harvard commencement speech, Harry Potter author J.K. Rowling outlined the importance and value of failure.[1]

          Why? Simply because she was once a failure too.

          A few short years after her graduation from college, her worst nightmares were realized. In her words,

          “I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”

          Coming out of this failure stronger and more determined was the key to her success.

          2. Steve Jobs

          steve-jobs-31

            The now revolutionary Apple started off with two men in a garage. Years later we all know it as a $2 billion company with over 4000 employees.

            Yet, almost unbelievably, Steve Jobs was fired from the very company he began.

            The dismissal made him realize that his passion for his work exceeded the disappointment of failure. Further ventures such as NeXT and Pixar eventually led Jobs back to the CEO position at AppleJobs said in 2005:

            “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

            Lost your job today? Keep kicking and you could be just like this guy!

            3. Bill Gates
            16322957

              Bill Gates was a Harvard dropout. He co-owned a business called Traf-O-Data, which was a true failure.[2]

              However, skill and a passion for computer programming turned this failure into the pioneer of famous software company Microsoft, and the then 31-year-old into the world’s youngest self-made billionaire.

              In his own words:

              “It’s fine to celebrate success but it is more important to heed the lessons of failure.”

              This isn’t to say that dropping out of Harvard will make you into a billionaire, but maybe that shiny degree isn’t worth as much as the drive and passion to succeed.

              4. Albert Einstein
              0

                The word ‘Einstein’ is associated with intelligence and synonymous with genius. Yet it is a famous fact that the pioneer of the theory of general relativity, Albert Einstein himself, could not speak fluently until the age of nine. His rebellious nature led to expulsion from school, and he was refused admittance to the Zurich Polytechnic School.

                His earlier setbacks did not stop him from winning the Nobel Prize in Physics in 1921. After all, he believed that:

                “Success is failure in progress.”

                To this day, his research has influenced various aspects of life including culture, religion, art, and even late night TV.

                Just because you haven’t achieved anything great yet, doesn’t mean you can’t be an Einstein yourself.

                5. Abraham Lincoln

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                  Failing in business in 1831, suffering a nervous breakdown in 1836, defeated in his run for president in 1856, Abraham Lincoln was no stranger to rejection and failure. Rather than taking these signs as a motivation for surrender, he refused to stop trying his best.

                  In this great man’s words:

                  “My great concern is not whether you have failed, but whether you are content with your failure.”

                  Lincoln was elected in 1861 as the 16th President of the United States of America.

                  The amount of rejection you receive is not a defining factor. Success is still within your reach.

                  6. Michael Jordan

                  a183

                    “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

                    This quote by retired basketball legend Michael Jordan in a Nike advertisement speaks for itself.

                    It would be an easy misconception that Jordan’s basketball skills revolve around natural talent. In fact, in his earlier years,  basketball coaches had trouble looking past the fact that Jordan didn’t reach the minimum height. It was years of effort, practice, and failure that made the star we know today.

                    7. Steven Spielberg

                    217307-steven-spielberg

                      Regarded as one of the most influential filmmakers of all time, Steven Spielberg is a familiar household name. It is surprising to realize therefore that the genius behind Jaws and E.T. had poor grades in high school, getting him rejected from the University of Southern California three times.

                      While he was in college, he caught the eye of executives at Universal, who signed him as a television director in 1969. This meant that he would not finish his college degree for another 33 years.

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                      Perseverance and acceptance of failure is the key to success, after all.

                      “Even though I get older, what I do never gets old, and that’s what I think keeps me hungry.”

                      Bad grades in high school aside, there is no questioning the genius involved.

                      To date, Spielberg has directed 51 films and has been awarded three Oscars.

                      8. Walt Disney

                      waltdisneymickeymo_2703112b

                        Mickey Mouse creator Walt Disney dropped out of school at a young age in a failed attempt at joining the army.[3] One of his earlier ventures, Laugh-o-Gram Studios, went bankrupt due to his lack of ability to run a successful business. He was once fired from a Missouri newspaper for “not being creative enough.”

                        Yet today, The genius behind Disney studios is responsible for generations of childhood memories and dreams. From Snow White to Frozen, Disney will continue to entertain the world for generations to come.

                        The logic behind this is simple:

                        “We don’t look backwards for very long. We keep moving forward, opening up new doors, and doing new things, because we’re curious… and curiosity keeps leading us down new paths.”

                        9. Vincent Van Gogh
                        vincent_van_gogh

                          During his lifetime, Vincent Van Gogh suffered mental illness, failed relationships, and committed suicide at the age of 37.

                          He only ever sold one painting in his life, pinning him a failure as an artist. However that did not put a damper on his enthusiasm and passion for art.

                          He would never know that years and years after his death he would become known as a key figure in the world of post-impressionism, and ultimately, one of the greatest artist that ever lived.

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                          He would never know that he became a hot topic in art classes and his image was going to be used in TV, books and other forms of popular culture.

                          In the words of this great, but tragic man:

                          “If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced.”

                          10. Stephen King

                          01-Stephen-King-Rags-to-Riches-Celebs-1

                            As a paranoid, troubled child, tormented by nightmares and raised in poverty, it is no surprise that Stephen King grew up to the title: “Master of Horror”.[4]

                            An addiction to drugs and alcohol were his mechanisms to cope with the unhappiness he felt with his life. The frustration he felt towards multiple rejections by publishers in combination with illicit substances caused him to mentally contemplate violence towards his own children.

                            These intense emotions were those that he focused onto his writing. And that’s why he said:

                            “We make up horros to help us cope with the real ones.”

                            Writing became his new coping mechanism, and this is how the master author we know today grew to success.

                            Fail more often in order to succeed

                            Like Albert Einstein said, failure really is just success in progress. If you’d rather not to fail, you will probably never succeed.

                            Success comes from moments of frustrations when you’ll be most uncomfortable with. But after you’ve gone through all those bitter times, you’ll become stronger and you’ll get closer to success.

                            Don’t be afraid to fail. In fact, start failing, and start failing often; that’s how you will succeed.

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                            Featured photo credit: Unsplash via unsplash.com

                            Reference

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