Advertising

It’s Time to Manage Your Online Personal Brand

Advertising
It’s Time to Manage Your Online Personal Brand


    If you’re reading this, then you probably have an online personal brand.

    Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults have created their own profile on a social networking site, which is an increase of 20% from 2006.

    The internet is the global talent pool. If you don’t have a presence online, it will affect your job search, your career, your business, and your personal life. The reason for this is simple: people are already searching for you or people like you. For every time you don’t appear in a search for your name or a specific need that you want to rank high for, you lose an opportunity.

    Advertising

    Global paranoia and your brand

    General

    When was the last time you did a search for your name on Google, Yahoo!, Bing, Facebook, LinkedIn, Twitter, and Technorati? 57% of people use search engines to find out information about themselves online. Why are they interested in seeing what appears? What appears first in a search for your name is people’s first

      impression of you, so if it’s not the result you want people to see, then you have to change it through starting a website, joining social networks, getting press, and writing articles for websites.

      Advertising

      Work-related

      I’m sure there’s been a time when you were interested in finding out more information about your co-workers, but were afraid to ask. Well, I’m sure most of you reviewing their online brand to gain a better idea of their backgrounds. 31% of workers have searched for information about co-workers. One of the major problems people have, especially with Facebook, is separating their personal and professional lives. The transparent internet, and Facebook’s privacy controls have confused people, so sometimes those explicit pictures and come back to haunt you in the workplace. For instance, if you have pictures of yourself in a bikini online, even if they’re old, it will come off as unprofessional to your fellow cubicle or office dwellers.

      Dating

      Advertising

      There are no more blind dates anymore because you can learn a lot about your date in advance, without leaving your home. People want to be extra careful before they go on a date, and by viewing public profiles, you know what you’re in for. Once you’re dating someone, you will naturally pay attention to their updates on social networks or dating sites. 16% of people have looked online for more information about someone they are dating or in a relationship with. Among those who use online dating sites, 34% go online to check up on their dates. Be careful with how you represent yourself personally, or you might not just get that second date!

      Safeguarding your brand

        Press the delete button

        It might be time to become picky when it comes to keeping friends and contacts on social networks. If you don’t know someone, how valuable could they be to you? They might even spam your Facebook wall! In fact, 56% of people have unfriended contacts in their network, and 52% of blocked them from their social updates. Identify who your current audience is on your social networks, and then configure settings so that your updates are seen by the people you want. For example, if your family, friends, and co-workers are connected to you on Facebook and you’re going to post an update on how you skipped work to take a road trip, then you want to target your social update to everyone except for your co-workers.

        Advertising

        Review your privacy settings

        Being private isn’t a bad thing and in most cases it can really save you from a reputation blunder. The best way to look at privacy is that there is no privacy on the internet. This way, you will be more careful on what you post because it does reflect who you are. 65% of people have changed the privacy settings on their profile to limit what they share with others online. If you don’t feel comfortable sharing something, then don’t do it. Call or email the person instead.

        Image: d’n’c’

        Advertising

        Click here to join Lifehack on Facebook!

        More by this author

        Dan Schawbel

        Dan Schawbel is the leading personal branding expert for young professionals.

        3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand Repositioning Your Personal Brand in This Economy

        Trending in Communication

        1 10 Signs You Are in a Codependent Relationship (And What To Do About It) 2 I Want To Be Happy: 7 Science-Backed Ways to Find Happiness 3 13 Ways Happy People Think and Feel Differently 4 10 Morning Habits Of Happy People 5 What Makes People Happy? 20 Secrets of “Always Happy” People

        Read Next

        Advertising
        Advertising

        Last Updated on July 20, 2021

        How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

        Advertising
        How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

        You’re standing behind the curtain, just about to make your way on stage to face the many faces half-shrouded in darkness in front of you. As you move towards the spotlight, your body starts to feel heavier with each step. A familiar thump echoes throughout your body – your heartbeat has gone off the charts.

        Don’t worry, you’re not the only one with glossophobia(also known as speech anxiety or the fear of speaking to large crowds). Sometimes, the anxiety happens long before you even stand on stage.

        Your body’s defence mechanism responds by causing a part of your brain to release adrenaline into your blood – the same chemical that gets released as if you were being chased by a lion.

        Here’s a step-by-step guide to help you overcome your fear of public speaking:

        1. Prepare yourself mentally and physically

        According to experts, we’re built to display anxiety and to recognize it in others. If your body and mind are anxious, your audience will notice. Hence, it’s important to prepare yourself before the big show so that you arrive on stage confident, collected and ready.

        “Your outside world is a reflection of your inside world. What goes on in the inside, shows on the outside.” – Bob Proctor

        Exercising lightly before a presentation helps get your blood circulating and sends oxygen to the brain. Mental exercises, on the other hand, can help calm the mind and nerves. Here are some useful ways to calm your racing heart when you start to feel the butterflies in your stomach:

        Warming up

        If you’re nervous, chances are your body will feel the same way. Your body gets tense, your muscles feel tight or you’re breaking in cold sweat. The audience will notice you are nervous.

        If you observe that this is exactly what is happening to you minutes before a speech, do a couple of stretches to loosen and relax your body. It’s better to warm up before every speech as it helps to increase the functional potential of the body as a whole. Not only that, it increases muscle efficiency, improves reaction time and your movements.

        Here are some exercises to loosen up your body before show time:

        Advertising

        1. Neck and shoulder rolls – This helps relieve upper body muscle tension and pressure as the rolls focus on rotating the head and shoulders, loosening the muscle. Stress and anxiety can make us rigid within this area which can make you feel agitated, especially when standing.
        2. Arm stretches – We often use this part of our muscles during a speech or presentation through our hand gestures and movements. Stretching these muscles can reduce arm fatigue, loosen you up and improve your body language range.
        3. Waist twists – Place your hands on your hips and rotate your waist in a circular motion. This exercise focuses on loosening the abdominal and lower back regions which is essential as it can cause discomfort and pain, further amplifying any anxieties you may experience.

        Stay hydrated

        Ever felt parched seconds before speaking? And then coming up on stage sounding raspy and scratchy in front of the audience? This happens because the adrenaline from stage fright causes your mouth to feel dried out.

        To prevent all that, it’s essential we stay adequately hydrated before a speech. A sip of water will do the trick. However, do drink in moderation so that you won’t need to go to the bathroom constantly.

        Try to avoid sugary beverages and caffeine, since it’s a diuretic – meaning you’ll feel thirstier. It will also amplify your anxiety which prevents you from speaking smoothly.

        Meditate

        Meditation is well-known as a powerful tool to calm the mind. ABC’s Dan Harris, co-anchor of Nightline and Good Morning America weekend and author of the book titled10% Happier , recommends that meditation can help individuals to feel significantly calmer, faster.

        Meditation is like a workout for your mind. It gives you the strength and focus to filter out the negativity and distractions with words of encouragement, confidence and strength.

        Mindfulness meditation, in particular, is a popular method to calm yourself before going up on the big stage. The practice involves sitting comfortably, focusing on your breathing and then bringing your mind’s attention to the present without drifting into concerns about the past or future – which likely includes floundering on stage.

        Here’s a nice example of guided meditation before public speaking:

        2. Focus on your goal

        One thing people with a fear of public speaking have in common is focusing too much on themselves and the possibility of failure.

        Do I look funny? What if I can’t remember what to say? Do I look stupid? Will people listen to me? Does anyone care about what I’m talking about?’

        Instead of thinking this way, shift your attention to your one true purpose – contributing something of value to your audience.

        Advertising

        Decide on the progress you’d like your audience to make after your presentation. Notice their movements and expressions to adapt your speech to ensure that they are having a good time to leave the room as better people.

        If your own focus isn’t beneficial and what it should be when you’re speaking, then shift it to what does. This is also key to establishing trust during your presentation as the audience can clearly see that you have their interests at heart.[1]

        3. Convert negativity to positivity

        There are two sides constantly battling inside of us – one is filled with strength and courage while the other is doubt and insecurities. Which one will you feed?

        ‘What if I mess up this speech? What if I’m not funny enough? What if I forget what to say?’

        It’s no wonder why many of us are uncomfortable giving a presentation. All we do is bring ourselves down before we got a chance to prove ourselves. This is also known as a self-fulfilling prophecy – a belief that comes true because we are acting as if it already is. If you think you’re incompetent, then it will eventually become true.

        Motivational coaches tout that positive mantras and affirmations tend to boost your confidents for the moments that matter most. Say to yourself: “I’ll ace this speech and I can do it!”

        Take advantage of your adrenaline rush to encourage positive outcome rather than thinking of the negative ‘what ifs’.

        Here’s a video of Psychologist Kelly McGonigal who encourages her audience to turn stress into something positive as well as provide methods on how to cope with it:

        4. Understand your content

        Knowing your content at your fingertips helps reduce your anxiety because there is one less thing to worry about. One way to get there is to practice numerous times before your actual speech.

        Advertising

        However, memorizing your script word-for-word is not encouraged. You can end up freezing should you forget something. You’ll also risk sounding unnatural and less approachable.

        “No amount of reading or memorizing will make you successful in life. It is the understanding and the application of wise thought that counts.” – Bob Proctor

        Many people unconsciously make the mistake of reading from their slides or memorizing their script word-for-word without understanding their content – a definite way to stress themselves out.

        Understanding your speech flow and content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others in a conversational manner. Designing your slides to include text prompts is also an easy hack to ensure you get to quickly recall your flow when your mind goes blank.[2]

        One way to understand is to memorize the over-arching concepts or ideas in your pitch. It helps you speak more naturally and let your personality shine through. It’s almost like taking your audience on a journey with a few key milestones.

        5. Practice makes perfect

        Like most people, many of us are not naturally attuned to public speaking. Rarely do individuals walk up to a large audience and present flawlessly without any research and preparation.

        In fact, some of the top presenters make it look easy during showtime because they have spent countless hours behind-the-scenes in deep practice. Even great speakers like the late John F. Kennedy would spend months preparing his speech beforehand.

        Public speaking, like any other skill, requires practice – whether it be practicing your speech countless of times in front of a mirror or making notes. As the saying goes, practice makes perfect!

        6. Be authentic

        There’s nothing wrong with feeling stressed before going up to speak in front of an audience.

        Many people fear public speaking because they fear others will judge them for showing their true, vulnerable self. However, vulnerability can sometimes help you come across as more authentic and relatable as a speaker.

        Advertising

        Drop the pretence of trying to act or speak like someone else and you’ll find that it’s worth the risk. You become more genuine, flexible and spontaneous, which makes it easier to handle unpredictable situations – whether it’s getting tough questions from the crowd or experiencing an unexpected technical difficulty.

        To find out your authentic style of speaking is easy. Just pick a topic or issue you are passionate about and discuss this like you normally would with a close family or friend. It is like having a conversation with someone in a personal one-to-one setting. A great way to do this on stage is to select a random audience member(with a hopefully calming face) and speak to a single person at a time during your speech. You’ll find that it’s easier trying to connect to one person at a time than a whole room.

        With that said, being comfortable enough to be yourself in front of others may take a little time and some experience, depending how comfortable you are with being yourself in front of others. But once you embrace it, stage fright will not be as intimidating as you initially thought.

        Presenters like Barack Obama are a prime example of a genuine and passionate speaker:

        7. Post speech evaluation

        Last but not the least, if you’ve done public speaking and have been scarred from a bad experience, try seeing it as a lesson learned to improve yourself as a speaker.

        Don’t beat yourself up after a presentation

        We are the hardest on ourselves and it’s good to be. But when you finish delivering your speech or presentation, give yourself some recognition and a pat on the back.

        You managed to finish whatever you had to do and did not give up. You did not let your fears and insecurities get to you. Take a little more pride in your work and believe in yourself.

        Improve your next speech

        As mentioned before, practice does make perfect. If you want to improve your public speaking skills, try asking someone to film you during a speech or presentation. Afterwards, watch and observe what you can do to improve yourself next time.

        Here are some questions you can ask yourself after every speech:

        Advertising

        • How did I do?
        • Are there any areas for improvement?
        • Did I sound or look stressed?
        • Did I stumble on my words? Why?
        • Was I saying “um” too often?
        • How was the flow of the speech?

        Write everything you observed down and keep practicing and improving. In time, you’ll be able to better manage your fears of public speaking and appear more confident when it counts.

        If you want even more tips about public speaking or delivering a great presentation, check out these articles too:

        Reference

        Read Next