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It’s Time to Manage Your Online Personal Brand

It’s Time to Manage Your Online Personal Brand


    If you’re reading this, then you probably have an online personal brand.

    Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults have created their own profile on a social networking site, which is an increase of 20% from 2006.

    The internet is the global talent pool. If you don’t have a presence online, it will affect your job search, your career, your business, and your personal life. The reason for this is simple: people are already searching for you or people like you. For every time you don’t appear in a search for your name or a specific need that you want to rank high for, you lose an opportunity.

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    Global paranoia and your brand

    General

    When was the last time you did a search for your name on Google, Yahoo!, Bing, Facebook, LinkedIn, Twitter, and Technorati? 57% of people use search engines to find out information about themselves online. Why are they interested in seeing what appears? What appears first in a search for your name is people’s first

      impression of you, so if it’s not the result you want people to see, then you have to change it through starting a website, joining social networks, getting press, and writing articles for websites.

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      Work-related

      I’m sure there’s been a time when you were interested in finding out more information about your co-workers, but were afraid to ask. Well, I’m sure most of you reviewing their online brand to gain a better idea of their backgrounds. 31% of workers have searched for information about co-workers. One of the major problems people have, especially with Facebook, is separating their personal and professional lives. The transparent internet, and Facebook’s privacy controls have confused people, so sometimes those explicit pictures and come back to haunt you in the workplace. For instance, if you have pictures of yourself in a bikini online, even if they’re old, it will come off as unprofessional to your fellow cubicle or office dwellers.

      Dating

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      There are no more blind dates anymore because you can learn a lot about your date in advance, without leaving your home. People want to be extra careful before they go on a date, and by viewing public profiles, you know what you’re in for. Once you’re dating someone, you will naturally pay attention to their updates on social networks or dating sites. 16% of people have looked online for more information about someone they are dating or in a relationship with. Among those who use online dating sites, 34% go online to check up on their dates. Be careful with how you represent yourself personally, or you might not just get that second date!

      Safeguarding your brand

        Press the delete button

        It might be time to become picky when it comes to keeping friends and contacts on social networks. If you don’t know someone, how valuable could they be to you? They might even spam your Facebook wall! In fact, 56% of people have unfriended contacts in their network, and 52% of blocked them from their social updates. Identify who your current audience is on your social networks, and then configure settings so that your updates are seen by the people you want. For example, if your family, friends, and co-workers are connected to you on Facebook and you’re going to post an update on how you skipped work to take a road trip, then you want to target your social update to everyone except for your co-workers.

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        Review your privacy settings

        Being private isn’t a bad thing and in most cases it can really save you from a reputation blunder. The best way to look at privacy is that there is no privacy on the internet. This way, you will be more careful on what you post because it does reflect who you are. 65% of people have changed the privacy settings on their profile to limit what they share with others online. If you don’t feel comfortable sharing something, then don’t do it. Call or email the person instead.

        Image: d’n’c’

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        Last Updated on June 19, 2019

        6 Ways to Be a Successful Risk Taker and Take More Chances

        6 Ways to Be a Successful Risk Taker and Take More Chances

        I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

        Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

        It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

        1. Understand That Failure Is Going to Happen a Lot

        It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

        Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

        When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

        2. Trust the Muse

        Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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        When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

        “The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

        The muse is a goddess who wants our attention and wants us to work on our passion.

        If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

        The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

        Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

        3. Remember to Be Authentic

        Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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        How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

        For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

        One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

        Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

        Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

        4. Don’t Take Any Risks While You’re Not Clearheaded

        I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

        One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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        Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

        A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

        Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

        5. Fully Understand What You’re Risking

        It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

        We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

        If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

        You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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        6. Remember This Is Your One Shot Only

        As far as we know officially, this is our one shot at life, so why not take some risks?

        The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

        Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

        Now go ahead, take that risk and be successful at it!

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        Featured photo credit: Unsplash via unsplash.com

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