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Inbound Marketing: The Best Way to Attract Targeted Buyers

Inbound Marketing: The Best Way to Attract Targeted Buyers


    Are you looking for effective way to attract targeted buyers?

    You’re not alone. I’ve seen Internet entrepreneurs who have set aside a huge advertising budget. If you ask me, why should you waste your hard earned money when you can easily leverage on ‘existing’ resources to grow your business?

    It doesn’t matter how much effort you’ve put into your blog or website, growth is sure if you adhere to my strategy. Most of what we do online to grow our business is ‘beggarly’ in nature. Yes, I know cold-calling can be effective when properly done, but it’s a form of begging and you ought not to inconvenience potential prospects with your offers.

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    Instead of chasing after buyers, and using tricks indirectly, there is a better way to make it work.

    Inbound Marketing Strategy (IMS)

    The best way to attract paying customers, fill your client-cabinet with high paying business owners and become the go-to for quality services, is ‘inbound marketing.’ The word “in” has to do with internal structure of your business.

    Everyone is desperate to grow her business — bloggers, webmasters, social media examiners, and search engine consultants are taking the difficult route: outbound marketing. They’re trying to persuade and force money out of prospects. When you look at it from the top, it’s actually a wrong approach to marketing.

    When doing business, whether online or offline, the goal is to position yourself where the right people can find you. Instead of you going to them, they’ll search for and pay handsomely for your services. But when you force prospects, your true service-worth would be forgotten. Don’t let this happen to you.

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    Get Started With Inbound Marketing

    Now, we’ve established that inbound marketing is the way to go. I know you’ve questions pertaining to this – how do you get started?

    Well, inbound marketing is a form of marketing that’s powered 100% by strong and effective content marketing system. What better way can you attract paying customers without rushing to them?

    Niche Blogging – The “Inbound Marketing” Way

    Several online entrepreneurs are not utilizing the full potential that a blog has. It’s not just an online diary, where hobbies and adventure characters are jotted down; it can be a complete business, existing as a legal entity and has the ability to announce you to the world.

    When I say the world, I’m talking about your target audience – you don’t actually need everyone on your business, all you need is the right people. Few targeted customers are better than one million visitors who do nothing.

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    But guess what? Blogging itself cannot attract prospects, you need to streamline the entire system and target a particular market. Rather than blogging about finance, why not break it down and target a group of finance-enthusiasts. E.g. you could blog about personal finance, investing, penny stocks, frugal living, lifestyle et al.

    When you concentrate on a specific niche and scale it through, you’ll become an expert, your voice would be heard around the web, and prospects would start to come through word of mouth and search engines.

    Write Epic Content from Your Heart

    Now that you’ve chosen a unique niche to target, it’s time to start writing. Anyone can write a blog post, but only few people can write quality, epic and evergreen content. Google knows the quality of your posts, length actually matters and when you’re dealing with hot topics about new technologies, you’ve to write a lengthy or cornerstone content.

    This way, your content would appear relevant, detailed and well researched – great resources for those people who want complete answers.

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    Inbound Marketing: Four Effective Highlights

    For clarity and efficiency, here are the four highlights on how inbound marketing can grow your business. Take notes of:

    • Rabid Niche Strategy – a rabid niche will continue to send targeted buyers your way, even when you’re away on vacation. The people in your niche must be desperate for solutions, and they’re determined to pay for it.
    • Start a blog – Blogging is the ultimate medium to voice out your opinions on a specific topic, without feeling awkward or unimportant. To establish expertise quickly, a corporate website may not be helpful at this point, get a blog immediately
    • Write epic contents – Google and other search engines rewards hard work, well-researched contents and engaged audience. If you consistently churn out 300 – 500 words articles, you’re sending a wrong signal to search engines – it’s like you’ve limited knowledge on this niche – choose a niche you can write extensively on.
    • Educate and entertain – when potential customers finally make it to your blog, you’ve to educate and entertain them. Can you make your epic contents interesting, add light humor where necessary, and then get ready for massive viral marketing that comes naturally?

    (Photo credit: Ideal Hit on Dartboard via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on October 9, 2018

    27 Ways to Instantly Feel Better When You’re Down

    27 Ways to Instantly Feel Better When You’re Down

    Who has never gone through some ups and downs in the life? But some people can feel better in a quicker way than others because they’ve found their own remedies to heal the bad feelings.

    If you haven’t found yours, these ways will help you instantly feel better and ditch that negative self talk when you’re feeling bad about yourself:

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    1. Listen to the songs you loved when you were in high school or university, this will recall you of the old good times.
    2. Write something. Write down how you feel as a way to express your thoughts if you don’t feel like talking to anyone.
    3. Draw something. Draw anything you want because no one’s going to judge your drawing skills.
    4. Read the postcards or letters your friends or family sent you before, remind yourself there are people who always remember you.
    5. Silently think of a day or moment which you truly enjoyed and try to recapture that very first feeling. Was it the day of your graduation? The moment you traveled with your loved one?
    6. Take out your photo albums and go over your childhood photos.
    7. Cry when you feel like doing so. There’s nothing wrong with crying; cry out all your fear and stress and just face the truth after crying.
    8. Sing loudly like no one can hear you. Do you know that in Japan, people always sing karaoke to relieve stress?
    9. Cook a nice meal for yourself or for your family.
    10. Read your previous diary entries and look at your great memories.
    11. Dress up nicely to feel happier.
    12. Don’t stay in your bed! Get your laptop or a book and sit in a coffee place.
    13. Take a walk outside and feel the fresh air.
    14. Sweat yourself! Go jogging or play some sports.
    15. Pick up the musical instrument you used to play a lot and start to play it.
    16. Tidy up your desk or wardrobe, you’ll feel good that you’re being productive and actually doing something.
    17. Watch some funny videos, sure you can find a lot of them on Youtube.
    18. Eat something you like, be it a chocolate cake, or an ice-cream. Just please yourself with the flavour you like.
    19. Re-read your favorite book and write down the sentences or passages that you love.
    20. Watch a new movie, there must be a movie which you’ve always interested in but had no time to watch it.
    21. Do something nice that no one will notice, say picking up a rubbish in the street and throw it to a trash bin.
    22. Call your best friend and just talk whatever you want! Human beings are social animals after all, connecting with people close to you will make you feel better.
    23. Do voluntary work and help people in need, you’ll feel happy and satisfied.
    24. Get drunk with your close friends at home – a safe place for you to get drunk and get crazy. Let loose and have fun with your very close friends.
    25. Write an email or a note to a friend who you care about.
    26. Get out of your routine life and meet new friends. Get out of your comfort zone! Meeting new people can give you new inspirations in life.
    27. Look into the mirror and smile. Act like today’s already a wonderful day. How we act affects how we feel. It’s difficult to go on feeling sad if you’re trying to smile!

    Remember:

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    It’s not what happens to you, but how you react to it that matters.  — Epictetus

    If you want to feel better, change what you’re doing because obviously what you’re doing doesn’t make you happy!

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    Featured photo credit: Unsplash via unsplash.com

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