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Inbound Marketing: The Best Way to Attract Targeted Buyers

Inbound Marketing: The Best Way to Attract Targeted Buyers


    Are you looking for effective way to attract targeted buyers?

    You’re not alone. I’ve seen Internet entrepreneurs who have set aside a huge advertising budget. If you ask me, why should you waste your hard earned money when you can easily leverage on ‘existing’ resources to grow your business?

    It doesn’t matter how much effort you’ve put into your blog or website, growth is sure if you adhere to my strategy. Most of what we do online to grow our business is ‘beggarly’ in nature. Yes, I know cold-calling can be effective when properly done, but it’s a form of begging and you ought not to inconvenience potential prospects with your offers.

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    Instead of chasing after buyers, and using tricks indirectly, there is a better way to make it work.

    Inbound Marketing Strategy (IMS)

    The best way to attract paying customers, fill your client-cabinet with high paying business owners and become the go-to for quality services, is ‘inbound marketing.’ The word “in” has to do with internal structure of your business.

    Everyone is desperate to grow her business — bloggers, webmasters, social media examiners, and search engine consultants are taking the difficult route: outbound marketing. They’re trying to persuade and force money out of prospects. When you look at it from the top, it’s actually a wrong approach to marketing.

    When doing business, whether online or offline, the goal is to position yourself where the right people can find you. Instead of you going to them, they’ll search for and pay handsomely for your services. But when you force prospects, your true service-worth would be forgotten. Don’t let this happen to you.

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    Get Started With Inbound Marketing

    Now, we’ve established that inbound marketing is the way to go. I know you’ve questions pertaining to this – how do you get started?

    Well, inbound marketing is a form of marketing that’s powered 100% by strong and effective content marketing system. What better way can you attract paying customers without rushing to them?

    Niche Blogging – The “Inbound Marketing” Way

    Several online entrepreneurs are not utilizing the full potential that a blog has. It’s not just an online diary, where hobbies and adventure characters are jotted down; it can be a complete business, existing as a legal entity and has the ability to announce you to the world.

    When I say the world, I’m talking about your target audience – you don’t actually need everyone on your business, all you need is the right people. Few targeted customers are better than one million visitors who do nothing.

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    But guess what? Blogging itself cannot attract prospects, you need to streamline the entire system and target a particular market. Rather than blogging about finance, why not break it down and target a group of finance-enthusiasts. E.g. you could blog about personal finance, investing, penny stocks, frugal living, lifestyle et al.

    When you concentrate on a specific niche and scale it through, you’ll become an expert, your voice would be heard around the web, and prospects would start to come through word of mouth and search engines.

    Write Epic Content from Your Heart

    Now that you’ve chosen a unique niche to target, it’s time to start writing. Anyone can write a blog post, but only few people can write quality, epic and evergreen content. Google knows the quality of your posts, length actually matters and when you’re dealing with hot topics about new technologies, you’ve to write a lengthy or cornerstone content.

    This way, your content would appear relevant, detailed and well researched – great resources for those people who want complete answers.

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    Inbound Marketing: Four Effective Highlights

    For clarity and efficiency, here are the four highlights on how inbound marketing can grow your business. Take notes of:

    • Rabid Niche Strategy – a rabid niche will continue to send targeted buyers your way, even when you’re away on vacation. The people in your niche must be desperate for solutions, and they’re determined to pay for it.
    • Start a blog – Blogging is the ultimate medium to voice out your opinions on a specific topic, without feeling awkward or unimportant. To establish expertise quickly, a corporate website may not be helpful at this point, get a blog immediately
    • Write epic contents – Google and other search engines rewards hard work, well-researched contents and engaged audience. If you consistently churn out 300 – 500 words articles, you’re sending a wrong signal to search engines – it’s like you’ve limited knowledge on this niche – choose a niche you can write extensively on.
    • Educate and entertain – when potential customers finally make it to your blog, you’ve to educate and entertain them. Can you make your epic contents interesting, add light humor where necessary, and then get ready for massive viral marketing that comes naturally?

    (Photo credit: Ideal Hit on Dartboard via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on December 10, 2019

    5 Smart Reasons to Start Journal Writing Today

    5 Smart Reasons to Start Journal Writing Today

    Here’s the truth: your effectiveness at life is not what it could be. You’re missing out.

    Each day passes by and you have nothing to prove that it even happened. Did you achieve something? Go on a date? Have an emotional breakthrough? Who knows?

    But what you do know is that you don’t want to make the same mistakes that you’ve made in the past.

    Our lives are full of hidden gems of knowledge and insight, and the most recent events in our lives contain the most useful gems of all. Do you know why? It’s simple, those hidden lessons are the most up to date, meaning they have the largest impact on what we’re doing right now.

    But the question is, how do you get those lessons? There’s a simple way to do it, and it doesn’t involve time machines:

    Journal writing.

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    Improved mental clarity, the ability to see our lives in the big picture, as well as serving as a piece of evidence cataloguing every success we’ve ever had; we are provided all of the above and more by doing some journal writing.

    Journal writing is a useful and flexible tool to help shed light on achieving your goals.

    Here’s 5 smart reasons why you should do journal writing:

    1. Journals Help You Have a Better Connection with Your Values, Emotions, and Goals

    By journaling about what you believe in, why you believe it, how you feel, and what your goals are, you understand your relationships with these things better. This is because you must sort through the mental clutter and provide details on why you do what you do and feel what you feel.

    Consider this:

    Perhaps you’ve spent the last year or so working at a job you don’t like. It would be easy to just suck it up and keep working with your head down, going on as if it’s supposed to be normal to not like your job. Nobody else is complaining, so why should you, right?

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    But a little journal writing will set things straight for you. You don’t like your job. You feel like it’s robbing you of happiness and satisfaction, and you don’t see yourself better there in the future.

    The other workers? Maybe they don’t know, maybe they don’t care. But you do, you know and care enough to do something about it. And you’re capable of fixing this problem because your journal writing allows you to finally be honest with yourself about it.

    2. Journals Improve Mental Clarity and Help Improve Your Focus

    If there’s one thing journal writing is good for, it’s clearing the mental clutter.

    How does it work? Simply, whenever you have a problem and write about it in a journal, you transfer the problem from your head to the paper. This empties the mind, allowing allocation of precious resources to problem-solving rather than problem-storing.

    Let’s say you’ve been juggling several tasks at work. You’ve got data entry, testing, e-mails, problems with the boss, and so on—enough to overwhelm you—but as you start journal writing, things become clearer and easier to understand: Data entry can actually wait till Thursday; Bill kindly offered earlier to do my testing; For e-mails, I can check them now; the boss is just upset because Becky called in sick, etc.

    You become better able to focus and reason your tasks out, and this is an indispensable and useful skill to have.

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    3. Journals Improve Insight and Understanding

    As a positive consequence of improving your mental clarity, you become more open to insights you may have missed before. As you write your notes out, you’re essentially having a dialogue with yourself. This draws out insights that you would have missed otherwise; it’s almost as if two people are working together to better understand each other. This kind of insight is only available to the person who has taken the time to connect with and understand themselves in the form of writing.

    Once you’ve gotten a few entries written down, new insights can be gleaned from reading over them. What themes do you see in your life? Do you keep switching goals halfway through? Are you constantly dating the same type of people who aren’t good for you? Have you slowly but surely pushed people out of your life for fear of being hurt?

    All of these questions can be answered by simply self-reflecting, but you can only discover the answers if you’ve captured them in writing. These questions are going to be tough to answer without a journal of your actions and experiences.

    4. Journals Track Your Overall Development

    Life happens, and it can happen fast. Sometimes we don’t take the time to stop and look around at what’s happening to us at each moment. We don’t get to see the step-by-step progress that we’re making in our own lives. So what happens? One day it’s the future, and you have no idea how you’ve gotten there.

    Journal writing allows you to see how you’ve changed over time, so you can see where you did things right, and you can see where you took a misstep and fell.

    The great thing about journals is that you’ll know what that misstep was, and you can make sure it doesn’t happen again—all because you made sure to log it, allowing yourself to learn from your mistakes.

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    5. Journals Facilitate Personal Growth

    The best thing about journal writing is that no matter what you end up writing about, it’s hard to not grow from it. You can’t just look at a past entry in which you acted shamefully and say “that was dumb, anyway!” No, we say “I will never make a dumb choice like that again!”

    It’s impossible not to grow when it comes to journal writing. That’s what makes journal writing such a powerful tool, whether it’s about achieving goals, becoming a better person, or just general personal-development. No matter what you use it for, you’ll eventually see yourself growing as a person.

    Kickstart Journaling

    How can journaling best be of use to you? To vent your emotions? To help achieve your goals? To help clear your mind? What do you think makes journaling such a useful life skill?

    Know the answer? Then it’s about time you reap the benefits of journal writing and start putting pen to paper.

    Here’s what you can do to start journaling:

    Featured photo credit: Jealous Weekends via unsplash.com

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