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Inbound Marketing: The Best Way to Attract Targeted Buyers

Inbound Marketing: The Best Way to Attract Targeted Buyers


    Are you looking for effective way to attract targeted buyers?

    You’re not alone. I’ve seen Internet entrepreneurs who have set aside a huge advertising budget. If you ask me, why should you waste your hard earned money when you can easily leverage on ‘existing’ resources to grow your business?

    It doesn’t matter how much effort you’ve put into your blog or website, growth is sure if you adhere to my strategy. Most of what we do online to grow our business is ‘beggarly’ in nature. Yes, I know cold-calling can be effective when properly done, but it’s a form of begging and you ought not to inconvenience potential prospects with your offers.

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    Instead of chasing after buyers, and using tricks indirectly, there is a better way to make it work.

    Inbound Marketing Strategy (IMS)

    The best way to attract paying customers, fill your client-cabinet with high paying business owners and become the go-to for quality services, is ‘inbound marketing.’ The word “in” has to do with internal structure of your business.

    Everyone is desperate to grow her business — bloggers, webmasters, social media examiners, and search engine consultants are taking the difficult route: outbound marketing. They’re trying to persuade and force money out of prospects. When you look at it from the top, it’s actually a wrong approach to marketing.

    When doing business, whether online or offline, the goal is to position yourself where the right people can find you. Instead of you going to them, they’ll search for and pay handsomely for your services. But when you force prospects, your true service-worth would be forgotten. Don’t let this happen to you.

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    Get Started With Inbound Marketing

    Now, we’ve established that inbound marketing is the way to go. I know you’ve questions pertaining to this – how do you get started?

    Well, inbound marketing is a form of marketing that’s powered 100% by strong and effective content marketing system. What better way can you attract paying customers without rushing to them?

    Niche Blogging – The “Inbound Marketing” Way

    Several online entrepreneurs are not utilizing the full potential that a blog has. It’s not just an online diary, where hobbies and adventure characters are jotted down; it can be a complete business, existing as a legal entity and has the ability to announce you to the world.

    When I say the world, I’m talking about your target audience – you don’t actually need everyone on your business, all you need is the right people. Few targeted customers are better than one million visitors who do nothing.

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    But guess what? Blogging itself cannot attract prospects, you need to streamline the entire system and target a particular market. Rather than blogging about finance, why not break it down and target a group of finance-enthusiasts. E.g. you could blog about personal finance, investing, penny stocks, frugal living, lifestyle et al.

    When you concentrate on a specific niche and scale it through, you’ll become an expert, your voice would be heard around the web, and prospects would start to come through word of mouth and search engines.

    Write Epic Content from Your Heart

    Now that you’ve chosen a unique niche to target, it’s time to start writing. Anyone can write a blog post, but only few people can write quality, epic and evergreen content. Google knows the quality of your posts, length actually matters and when you’re dealing with hot topics about new technologies, you’ve to write a lengthy or cornerstone content.

    This way, your content would appear relevant, detailed and well researched – great resources for those people who want complete answers.

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    Inbound Marketing: Four Effective Highlights

    For clarity and efficiency, here are the four highlights on how inbound marketing can grow your business. Take notes of:

    • Rabid Niche Strategy – a rabid niche will continue to send targeted buyers your way, even when you’re away on vacation. The people in your niche must be desperate for solutions, and they’re determined to pay for it.
    • Start a blog – Blogging is the ultimate medium to voice out your opinions on a specific topic, without feeling awkward or unimportant. To establish expertise quickly, a corporate website may not be helpful at this point, get a blog immediately
    • Write epic contents – Google and other search engines rewards hard work, well-researched contents and engaged audience. If you consistently churn out 300 – 500 words articles, you’re sending a wrong signal to search engines – it’s like you’ve limited knowledge on this niche – choose a niche you can write extensively on.
    • Educate and entertain – when potential customers finally make it to your blog, you’ve to educate and entertain them. Can you make your epic contents interesting, add light humor where necessary, and then get ready for massive viral marketing that comes naturally?

    (Photo credit: Ideal Hit on Dartboard via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on July 27, 2020

    7 Ways to Make Life Changing Decisions

    7 Ways to Make Life Changing Decisions

    Most people don’t know the profound effects of making life decisions. Often times, we go through life oblivious to what thoughts we are thinking and what actions we are taking. Every single decision we make in our days shapes our current reality. It shapes who we are as a person because we habitually follow through with the decisions we make without even realizing it.

    If you’re unhappy with the results in your life right now, making the effort to changing your decisions starting today will be the key to creating the person you want to be and the life you want to have in the future.

    Let’s talk about the 7 ways you can go about making life changing decisions.

    1. Realize the Power of Decision Making

    Before you start making a decision, you have to understand what a decision does.

    Any decision that you make causes a chain of events to happen. When you decide to pick up a cigarette to smoke it, that decision might result in you picking up another one later on to get that same high feeling. After a day, you may have gone through a pack without knowing it. But if you decide not to smoke that first cigarette and make a decision every five minutes to focus your attention somewhere else when you get that craving, after doing this for a week, your cravings will eventually subside and you will become smoke-free.

    But it comes down to making that very first decision of deciding whether or not to pick up that cigarette.

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    2. Go with Your Gut

    Often times, we take too much time to make a decision because we’re afraid of what’s going to happen. As a result of this, we go through things like careful planning, deep analysis, and pros and cons before deciding. This is a very time consuming process.

    Instead, learn to trust your gut instinct. For the most part, your first instinct is usually the one that is correct or the one that you truly wanted to go with.

    Even if you end up making a mistake, going with your gut still makes you a more confident decision maker compared to someone who takes all day to decide.

    3. Carry Your Decision Out

    When you make a decision, act on it. Commit to making a real decision.

    What’s a real decision? It’s when you decide on something, and that decision is carried out through action. It’s pointless to make a decision and have it played out in your head, but not doing anything about it. That’s the same as not making a decision at all.

    If you want to make real changes in life, you have to make it a habit to apply action with your decision until it’s completed. By going through this so many times, you will feel more confident with accomplishing the next decision that you have in mind.

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    4. Tell Others About Your Decisions

    There’s something about telling other people what we’re going to do that makes us follow through.

    For example, for the longest time, I’ve been trying to become an early riser. Whenever I tried to use my own willpower, waking up early without falling back asleep felt impossible. So what I did was I went to a forum and made the decision to tell people that I would wake up at 6 AM and stay up. Within two days, I was able to accomplish doing this because I felt a moral obligation to follow through with my words even though I failed the first time.

    Did people care? Probably not, but just the fact that there might be someone else out there seeing if you’re telling the truth will give you enough motivation to following through with your decision.

    5. Learn from Your Past Decisions

    Even after I failed to follow through my decision the first time when I told people I was going to wake up early and stay up, I didn’t give up. I basically asked myself, “What can I do this time to make it work tomorrow?”

    The truth is, you are going to mess up at times when it comes to making decisions. Instead of beating yourself up over it, learn something from it.

    Ask yourself, what was good about the decision I made? What was bad about it? What can I learn from it so I can make a better decision next time?

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    Remember, don’t put so much emphasis focusing on short term effects; instead focus on the long term effects.

    6. Maintain a Flexible Approach

    I know this might sound counter-intuitive, but making a decision doesn’t mean that you can’t be open to other options.

    For example, let’s say you made the decision to lose ten pounds by next month through cardio. If something comes up, you don’t have to just do cardio. You can be open to losing weight through different methods of dieting as long as it helps you reach your goal in the end.

    Don’t be stubborn to seek out only one way of making a decision. Embrace any new knowledge that brings you closer to accomplishing your initial decision.

    7. Have Fun Making Decisions

    Finally, enjoy the process. I know decision-making might not be the most fun thing world to do, but when you do it often, it becomes a game of opportunity.

    You’ll learn a lot about yourself on the way, you’ll feel and become a lot more confident when you’re with yourself and around others, and making decisions will just become a lot easier after you do it so often that you won’t even think about it.

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    Anything you decide to do from this point on can have a profound effect later on. Opportunities are always waiting for you. Examine the decisions that you currently have in the day.

    Are there any that can be changed to improve your life in some way? Are there any decisions that you can make today that can create a better tomorrow?

    Final Thoughts

    Some decisions in life are harder to make, but with these 7 pieces of advice, you can trust yourself more even when you’re making some of the most important decisions.

    Making a decision is the only way to move forward. So remember, any decision is better than none at all.

    More Tips for Making Better Decisions

    Featured photo credit: Justin Luebke via unsplash.com

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