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Inbound Marketing: The Best Way to Attract Targeted Buyers

Inbound Marketing: The Best Way to Attract Targeted Buyers


    Are you looking for effective way to attract targeted buyers?

    You’re not alone. I’ve seen Internet entrepreneurs who have set aside a huge advertising budget. If you ask me, why should you waste your hard earned money when you can easily leverage on ‘existing’ resources to grow your business?

    It doesn’t matter how much effort you’ve put into your blog or website, growth is sure if you adhere to my strategy. Most of what we do online to grow our business is ‘beggarly’ in nature. Yes, I know cold-calling can be effective when properly done, but it’s a form of begging and you ought not to inconvenience potential prospects with your offers.

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    Instead of chasing after buyers, and using tricks indirectly, there is a better way to make it work.

    Inbound Marketing Strategy (IMS)

    The best way to attract paying customers, fill your client-cabinet with high paying business owners and become the go-to for quality services, is ‘inbound marketing.’ The word “in” has to do with internal structure of your business.

    Everyone is desperate to grow her business — bloggers, webmasters, social media examiners, and search engine consultants are taking the difficult route: outbound marketing. They’re trying to persuade and force money out of prospects. When you look at it from the top, it’s actually a wrong approach to marketing.

    When doing business, whether online or offline, the goal is to position yourself where the right people can find you. Instead of you going to them, they’ll search for and pay handsomely for your services. But when you force prospects, your true service-worth would be forgotten. Don’t let this happen to you.

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    Get Started With Inbound Marketing

    Now, we’ve established that inbound marketing is the way to go. I know you’ve questions pertaining to this – how do you get started?

    Well, inbound marketing is a form of marketing that’s powered 100% by strong and effective content marketing system. What better way can you attract paying customers without rushing to them?

    Niche Blogging – The “Inbound Marketing” Way

    Several online entrepreneurs are not utilizing the full potential that a blog has. It’s not just an online diary, where hobbies and adventure characters are jotted down; it can be a complete business, existing as a legal entity and has the ability to announce you to the world.

    When I say the world, I’m talking about your target audience – you don’t actually need everyone on your business, all you need is the right people. Few targeted customers are better than one million visitors who do nothing.

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    But guess what? Blogging itself cannot attract prospects, you need to streamline the entire system and target a particular market. Rather than blogging about finance, why not break it down and target a group of finance-enthusiasts. E.g. you could blog about personal finance, investing, penny stocks, frugal living, lifestyle et al.

    When you concentrate on a specific niche and scale it through, you’ll become an expert, your voice would be heard around the web, and prospects would start to come through word of mouth and search engines.

    Write Epic Content from Your Heart

    Now that you’ve chosen a unique niche to target, it’s time to start writing. Anyone can write a blog post, but only few people can write quality, epic and evergreen content. Google knows the quality of your posts, length actually matters and when you’re dealing with hot topics about new technologies, you’ve to write a lengthy or cornerstone content.

    This way, your content would appear relevant, detailed and well researched – great resources for those people who want complete answers.

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    Inbound Marketing: Four Effective Highlights

    For clarity and efficiency, here are the four highlights on how inbound marketing can grow your business. Take notes of:

    • Rabid Niche Strategy – a rabid niche will continue to send targeted buyers your way, even when you’re away on vacation. The people in your niche must be desperate for solutions, and they’re determined to pay for it.
    • Start a blog – Blogging is the ultimate medium to voice out your opinions on a specific topic, without feeling awkward or unimportant. To establish expertise quickly, a corporate website may not be helpful at this point, get a blog immediately
    • Write epic contents – Google and other search engines rewards hard work, well-researched contents and engaged audience. If you consistently churn out 300 – 500 words articles, you’re sending a wrong signal to search engines – it’s like you’ve limited knowledge on this niche – choose a niche you can write extensively on.
    • Educate and entertain – when potential customers finally make it to your blog, you’ve to educate and entertain them. Can you make your epic contents interesting, add light humor where necessary, and then get ready for massive viral marketing that comes naturally?

    (Photo credit: Ideal Hit on Dartboard via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on October 22, 2020

    11 Tips for Maintaining a Positive Attitude Every Day

    11 Tips for Maintaining a Positive Attitude Every Day

    Maintaining a positive attitude is critical when you want to achieve anything or simply improve the quality of your life. Most success literature will talk about the power of positive thinking and how important it is, but it’s often easier said than done.

    In this article, you’ll find 11 tips for maintaining your positive attitude no matter what’s going on in your life.

    1. You Determine Your Reality

    It’s important to realize that you determine your reality by the way you react to the outside world. When something happens, you get to choose whether it’s a positive or negative situation and react accordingly.

    For example, if you lose your job, your first reaction will likely be one of anger, frustration, and hopelessness. However, what if you were able to turn those emotions around and look at that experience as an opportunity.

    You now have the chance to find a job where you will be able to learn new skills and perhaps even be happier. And in the meantime, you have some free time to analyze what direction you want the next stage of your life to go in.

    2. Start Your Day Strong

    Most people have to drag themselves out of bed, and this sets a negative state of mind for their entire day. Positive people create a long-term morning ritual that reinforces how great life is and how happy they are to be alive.

    I used to wake up and immediately turn on Bon Jovi’s “It’s My Life to get me into a positive mood. Now I start my day by reading or listening to something positive. Whether you have 1 minute, 15 minutes, or an hour to dedicate to your ritual, you can start the day in a way that helps you feel relaxed and ready for the day ahead.

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    Cultivate a positive attitude with a great morning routine.

      3. Exercise Is the Natural Feel-Good Drug

      Exercise is a great way to maintain a good attitude because of all the positive chemicals it releases into the bloodstream.

      One study found that between groups who participated in high-intensity interval training, moderate continuous training, and no exercise, those in the second group experienced the greatest drop in depressive symptoms and stress[1]. Therefore, if you’re looking to exercise to help you feel good, get your heart rate up, but don’t push too hard or you may increase overall stress.

      Also, remember that exercise can include many activities. If you don’t like running, try dancing or kickboxing instead. Put on some upbeat music to kick up the positive vibes even more.

      4. Use Books, Audio and Videos to Overload Your Brain with Positivity

      There are millions of amazing books, podcasts, and videos for you to absorb from people who are inspiring and living the life of their dreams. Tap into their positive emotions and their experience by learning how they think and what they do to create the lives they want.

      You can do this in the morning or while exercising, eating, commuting, cooking, cleaning… there’s always time for positivity.

      5. Your Language Shapes Your Thoughts

      Little changes in your language can change the way you think and how you act. Whenever someone greets you and asks how you’re doing, do you answer with “fine” or “not too bad”? Think about just what this language is communicating to others… and yourself.

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      I always answer with “great,” “fantastic,” or “amazing.” Not only does this remind me that life really is great, but it usually helps the other person shift toward a positive attitude as well.

      Also, take some time to look at the way your inner voice talks to you. Is that language positive or negative? If it’s overly critical or negative, it may be time to tap into some mindfulness meditation in order to shift your inner critic to an inner cheerleader.

      6. Hang out With Positive People

      It is often said that you will have a similar level of health, income and lifestyle as the five people you spend the most time with.

      So if you want to be fit, then start to hang out with fit people. Want to start a business? Then hang out with business owners. And if you want to be positive, make sure you’re hanging out with positive people[2].

      7. Show Your Appreciation for Others

      By appreciating others for a job well done, their outfit, or their smile, you start to cause a positive chain reaction. Stop complaining and focus on all the good others are doing around you.

      Don’t you feel great when you receive a compliment from someone else? Well, if you want to receive more, then start giving them out and watch what happens to the people around you.

      One particular study found that people who sent letters of gratitude experienced significant increases in happiness scores[3]. If you don’t feel like writing a letter, send a nice text to someone who recently helped you out, or send an email thanking your coworker for always helping pick up the slack around the office. Whatever it is, take some time to show gratitude.

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      8. Garbage In, Garbage Out

      This is an expression from programming where the result is only as good as the input. If you’re feeding yourself with negativity all day long, then it’s pretty obvious you’re going to be feeling negative as well.

      A great deal of the media thrives on negativity. Put yourself on a negativity diet (including people) and watch how much easier it is to maintain your positive attitude.

      9. Stop Negative Thoughts in Their Tracks

      It’s hard to be a constantly positive person, and negative thoughts are going to bubble up from time to time. These will be more frequent in the beginning but can decrease as you practice the tips we’re talking about. When you start to notice negative thoughts, you can use a pattern interrupt to stop them in their tracks.

      The idea is to interrupt your current thought pattern and shift to a more positive outlook. One way to do this is to set a visual or auditory cue. It can be something as simple as a bracelet you wear each day or the sound of a car passing outside your window. Whenever you see or hear the cue, use it to shift your thoughts to something positive.

      You can learn more on how to shift your mindset and negative attitudes in the following video:

      10. Live With Gratitude

      So many positive things happen during our day, and we often ignore them while letting one negative comment or event ruin our mood. It can help to keep a gratitude journal where you jot down things you are grateful for each night or during the day.

      If you’re reading this, then you probably live with a roof over your head and food in your belly, which is a daily struggle for a large portion of the world. However, we often take these things for granted and don’t realize just how great we have it.

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      Try refocusing your thoughts towards everything you do have instead of what you don’t. One study found that reflecting on past experiences with a sense of gratitude can lead to increases in both hope and happiness[4]. That’s a great reason to give it a go today.

      You can find more ways to practice gratitude in this article.

      11. Recharge Your Batteries

      One key to adopting a positive attitude is taking the time to recharge your batteries. This might mean taking a few hours on the weekend to read a positive book or taking a few weeks for a holiday.

      If you’re not in the position to travel, you can take a staycation, or have a “home holiday” where you simply switch off from the outside world and spend time doing things you love.

      Final Thoughts

      You now have 11 tips for maintaining your positive attitude, but they are no use to you unless you implement them into your life.

      Start small, and pick the easiest tip or the one that you really love and introduce it into your life starting right now. Then, over time, start implementing the other tips and watch your positivity soar.

      More Tips About Staying Positive

      Featured photo credit: Pepe Cast Zam via unsplash.com

      Reference

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