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Inbound Marketing: The Best Way to Attract Targeted Buyers

Inbound Marketing: The Best Way to Attract Targeted Buyers


    Are you looking for effective way to attract targeted buyers?

    You’re not alone. I’ve seen Internet entrepreneurs who have set aside a huge advertising budget. If you ask me, why should you waste your hard earned money when you can easily leverage on ‘existing’ resources to grow your business?

    It doesn’t matter how much effort you’ve put into your blog or website, growth is sure if you adhere to my strategy. Most of what we do online to grow our business is ‘beggarly’ in nature. Yes, I know cold-calling can be effective when properly done, but it’s a form of begging and you ought not to inconvenience potential prospects with your offers.

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    Instead of chasing after buyers, and using tricks indirectly, there is a better way to make it work.

    Inbound Marketing Strategy (IMS)

    The best way to attract paying customers, fill your client-cabinet with high paying business owners and become the go-to for quality services, is ‘inbound marketing.’ The word “in” has to do with internal structure of your business.

    Everyone is desperate to grow her business — bloggers, webmasters, social media examiners, and search engine consultants are taking the difficult route: outbound marketing. They’re trying to persuade and force money out of prospects. When you look at it from the top, it’s actually a wrong approach to marketing.

    When doing business, whether online or offline, the goal is to position yourself where the right people can find you. Instead of you going to them, they’ll search for and pay handsomely for your services. But when you force prospects, your true service-worth would be forgotten. Don’t let this happen to you.

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    Get Started With Inbound Marketing

    Now, we’ve established that inbound marketing is the way to go. I know you’ve questions pertaining to this – how do you get started?

    Well, inbound marketing is a form of marketing that’s powered 100% by strong and effective content marketing system. What better way can you attract paying customers without rushing to them?

    Niche Blogging – The “Inbound Marketing” Way

    Several online entrepreneurs are not utilizing the full potential that a blog has. It’s not just an online diary, where hobbies and adventure characters are jotted down; it can be a complete business, existing as a legal entity and has the ability to announce you to the world.

    When I say the world, I’m talking about your target audience – you don’t actually need everyone on your business, all you need is the right people. Few targeted customers are better than one million visitors who do nothing.

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    But guess what? Blogging itself cannot attract prospects, you need to streamline the entire system and target a particular market. Rather than blogging about finance, why not break it down and target a group of finance-enthusiasts. E.g. you could blog about personal finance, investing, penny stocks, frugal living, lifestyle et al.

    When you concentrate on a specific niche and scale it through, you’ll become an expert, your voice would be heard around the web, and prospects would start to come through word of mouth and search engines.

    Write Epic Content from Your Heart

    Now that you’ve chosen a unique niche to target, it’s time to start writing. Anyone can write a blog post, but only few people can write quality, epic and evergreen content. Google knows the quality of your posts, length actually matters and when you’re dealing with hot topics about new technologies, you’ve to write a lengthy or cornerstone content.

    This way, your content would appear relevant, detailed and well researched – great resources for those people who want complete answers.

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    Inbound Marketing: Four Effective Highlights

    For clarity and efficiency, here are the four highlights on how inbound marketing can grow your business. Take notes of:

    • Rabid Niche Strategy – a rabid niche will continue to send targeted buyers your way, even when you’re away on vacation. The people in your niche must be desperate for solutions, and they’re determined to pay for it.
    • Start a blog – Blogging is the ultimate medium to voice out your opinions on a specific topic, without feeling awkward or unimportant. To establish expertise quickly, a corporate website may not be helpful at this point, get a blog immediately
    • Write epic contents – Google and other search engines rewards hard work, well-researched contents and engaged audience. If you consistently churn out 300 – 500 words articles, you’re sending a wrong signal to search engines – it’s like you’ve limited knowledge on this niche – choose a niche you can write extensively on.
    • Educate and entertain – when potential customers finally make it to your blog, you’ve to educate and entertain them. Can you make your epic contents interesting, add light humor where necessary, and then get ready for massive viral marketing that comes naturally?

    (Photo credit: Ideal Hit on Dartboard via Shutterstock)

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    Michael Chibuzor

    Content Marketer / http://SaaSBrand.com

    Inbound Marketing: The Best Way to Attract Targeted Buyers SEO Content Marketing: 4 Ways to Generate Potential Customers and Convert Them Internet Lifestyle: Don’t Let Your Present Financial State Stop You

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    Last Updated on April 23, 2019

    13 Ways Happy People Think and Feel Differently

    13 Ways Happy People Think and Feel Differently

    Let me begin by being 100% frank with you – everyone is capable of happiness.

    Happiness is first a choice but it also takes persistence to maintain. Happiness is our birth right and my mission is to help as many people as I can live their happiest life.

    My mission is to spread the message that everyone deserves happiness.

    To live a happy life; however, you must do the work, gain the necessary knowledge, and increase your awareness.

    You must fully embody this state and begin to think and feel happiness on every level of your being.

    Often times, excuses present themselves and our mind gives us the reasons why we can’t be happy:

    “I am too busy right now to focus on happiness”

    “I will be happy when I finish school, when I have the money, when I am in the right relationship, when I have kids, when my children are older….”

    “I would have had a happy life if this traumatic event had never happened”

    “I don’t deserve happiness”

    EVERYONE deserves happiness. The reason that you are here right now is because you have a purpose and you are on the earth to enjoy your journey.

    Think BIGGER than your excuses. Push FARTHER than your complaints.

    Don’t be pulled away from greatness. Get uncomfortable. At least these are what happy and successful people do on a daily basis.

    This article highlights the top 13 tips and tricks of how happy people think and feel.

    If you would like to begin embodying this life-changing state, then… Here are the 13 ways Happy People Think and Feel Differently:

    1. Happy People Put Happiness First

    Happy people have made the decision that their end goal is happiness.

    Every situation, event, bad day ultimately ends with happiness.

    To them, happiness is equivalent to sleep and water – it is a necessity to their life. To live an unhappy life is to have never lived at all.

    The happy person asks,

    “What would be the point of living if every day and moment were filled with negativity?”

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    “Why would I deplete my energy on negativity when I expend less to be positive?”

    They make happy-based decisions which means in EVERY MOMENT they choose happiness.

    If their circumstances can’t change then they instead change their perspective, they look for the silver lining in the negative.

    Happy people don’t let negativity steal their moments away – a positive mindset always prevails.

    If you ask a happy person how their day was, they will always answer your question with a highlight or a lesson learned.

    2. Happy People Embrace Pain

    I know what you are thinking –

    “No one is ALWAYS happy”

    or …

    “Even happy people get in bad moods”

    and …

    These statements are absolutely accurate.

    Happy people aren’t always happy and they DO get into bad moods. They get overwhelmed, they feel defeated, and their feelings get hurt.

    Happy people aren’t invincible and they feel pain just like everyone else. The only difference between happy people and people who let negativity run their lives is that…

    Happy people quickly acknowledge their pain and they make a decision to find a way to transform their pain into something greater. They also use these 13 simple ways to shake off the sadness.

    Happy people admit the negativity they feel and they do what it takes to get back into their natural state: happiness.

    When your end goal is happiness, then you will find a way to achieve it no matter how much strength you have to muster.

    3. Happy People Have a Happy Self-Image

    We all have an image in our minds that we subconsciously live up to.

    The reason that change is so hard is because our subconscious mind is programmed to live by how we define ourselves.

    How are you currently defining yourself?

    For happy people, they see themselves with a smile, positive outlook, and/or a bounce in their step. When an event or situation arises that brings in a negative emotion, they quickly change their state to resemble their natural self-image.

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    When happy people are in a bad mood, it feels unusual to them because feeling negative isn’t aligned with how they see themselves.

    When they feel upset, they acknowledge the negativity and look for a solution to bring their emotions to the level of how they perceive themselves.

    Look at how you define yourself today – your mind and body are always trying to live up to the definition it is taught to believe.

    Your body’s job is to keep you in a “normal” state because this is where it feels most comfortable.

    If your self-image is happy, then your mind and body will naturally be brought back to where it feels at home. Your actions will be a clue to how you define yourself.

    4. Happy People Have a Strong Support System

    The happiest people know that it takes a village and they lean on others for support.

    Happy people feel comfortable reaching out for help when they feel that their resistances are overpowering them. They quickly sense their negativity and they tell somebody.

    Happy people ask for assistance when they can’t figure out a problem. Seeking help takes strength and it never gets in the way of their self-worth. Happy people appreciate the wisdom that their support system provides.

    They have strong connections with the people who are close to them. They never trudge through tough times alone because jeopardizing their happiness for too long would be detrimental to their well-being.

    5. Happy People Safeguard Their Minds from Negative Triggers

    Warding off negativity is almost impossible when we live in a society that lives by what went wrong and feeds off of what could go wrong. News travels instantaneously so it would be unrealistic to shut this out of your life completely.

    However, one strategy that happy people use to safeguard their minds is regulating their environment.

    We have a lot of control on how we allow our environments to affect us. We can control our social media feed, the television shows and movies we watch, the books that we read, the people that we spend our time with, and the places that we hang out.

    If happiness is your end goal, then take a good look at what is bringing you down. What triggers your unhappiness? See if there is anything in your environment that can be changed……

    What we listen to, read, and who we hang out with influence our mind, what we think about, what we worry about, our reactions, and behaviors.

    Happy people know what triggers a feeling of negativity and it feels out of alignment for them so they do what it takes to avoid it.

    They might regulate their social media news feed to reflect the information that brings them positive energy. They might regulate the people that they spend their time with. It is important to hang out with like-minded people.

    What are you triggers? How can you avoid the negativity in your environment?

    These are ways that happy people regulate their environment and safeguard their minds.

    6. Happy People Know When to Say “No”

    Happy people know when to sit one out and say “no.” They do this to protect their happiness and well-being.

    Life gets overwhelming – a lot of people need our attention and the to do list can seem never ending.

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    Happy people give themselves permission to take the day off and they feel comfortable with saying “no” when their stress levels begin to climb. They understand that those around them aren’t benefiting from someone who is frazzled, overwhelmed, and tired.

    A happy person identifies their negative emotion and then they quickly treat it to bring themselves back to their “normal” state, so that they can be at their best for not only themselves but for those around them, too.

    A simple “no” can ultimately mean many more “yes’s” in the future because happiness has a long battery life. You can take a look at Leo Babauta’s article The Gentle Art of Saying No and learn to say no.

    7. Happy People Are Good Evaluators

    Happy people can quickly sense when something is off with themselves or others. They are very intuitive to happiness levels. When someone isn’t quite right, they are the first ones to notice.

    Being able to evaluate happiness means that you can identify when negativity is lingering around for too long.

    We all have bad days; however, the happy person evaluates often and quickly intervenes.

    In other words, happy people frequently evaluate their state and immediately change when their pessimism is overshadowing their joy.

    8. Happy People Bring Other People Up

    What goes on inside of us is mirrored into our physical world.

    What we think about literally consumes our life and is displayed in our work, relationships, and attitude.

    Happy people naturally feel good inside and about themselves so they treat others the way that they treat themselves. It never feels forced to give a compliment or to help out a stranger.

    When we are truly happy with ourselves, everyone around us has a better experience. Happy people are kind to themselves and because of this, it feels natural to them to want to make others’ happy, too.

    9. Happy People Go After Their Dreams

    Happy people are always following the joyful path. They make happy-based decisions and because of this, they always end up where they want to be.

    It’s absolutely impossible to be happy by following an undesirable path, which is quite opposite for unhappy people.

    Most people journey through life on a path they think they are “supposed” to be own. Warning signs (negativity) are often ignored because they truly believe that these feelings are a normal part of life.

    Negativity is NOT normal.

    The happiest people investigate the negativity in their life and quickly analyze the results. This process allows them to get back on the joyful path which ends in a desirable outcome.

    Follow your happiness and your dreams will come true (If that isn’t motivation then I don’t know what is!)

    In addition to happiness, here are 14 amazing things that happen when you live your passion.

    10. Happy People Never Sweat the Small Stuff

    The only expectation that the happy person has is that they remain in a joyful state.

    They rarely have expectations for the events and people in their lives because they know that this is a sure way to get let down.

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    The happiest people take life as it comes – you could say that they roll with the punches. When you don’t have expectations, thenyoue can just sit back and watch how beautifully life unfolds.

    Happy people understand that bad things are inevitable, they are a part of life – The car will break, the kids will make mistakes, people will be late, and dinner will burn.

    If it’s not anything seriously affecting their lives, then they don’t give their energy to it.

    11. Happy People Rarely Have to Prove That They Are Right

    Happy people remember that it’s more important to live up to what they believe. When you live your life aligned with your belief system, then there is no need to explain or prove yourself to others.

    Differences in opinions are inevitable, but the happiest of people know it’s wasted energy to defend their position.

    It is more effective to simply show people, through actions, how you think, feel, and what you believe.

    Energy is saved, arguments are diminished, and credibility/respect are gained when we live by what we believe.

    12. Happy People Smile (Even When They Don’t Want To)

    Smiling is one of the healthiest things we can do; and happy people use this simple trick quite often.

    It has been proven that smiling has the ability to boost your immune system, decrease stress levels, and can even make you look younger. The benefits of smiling have even been backed up by science.[1]

    Better yet, smiling is contagious. When you engage in a quick smile, you are likely to brighten someone else’s day along with your own. It is no wonder why happy people smile often!

    13. Happy People Live Life in the Present Moment.

    When we are genuinely happy, we are living for the moment.

    Happy people let go of the past, enjoy the present, and look forward to the future. They take the moments for what they are worth – they only invest their energy in what feels right to them.

    Everyone is capable of living a happy-centered life. You deserve a life that you desire – your dream life. All you have to start doing is make happy-based decisions TODAY.

    In every moment, decide on what makes you happy – decide on what gets you excited. Stop doing what you don’t love, don’t listen to the people that you dislike.

    If you are engaging in something that isn’t bringing you joy, then quit doing it. Listen to your heart, stop ignoring the warning signs (negativity) because they are there for a reason.

    I have observed, studied, and interviewed some of the happiest and most successful people along with some of the most miserable and self-loathing.

    It starts with one decision – happiness.

    The happiest, most successful people choose happiness with EACH and EVERY decision. And you can start doing this today.

    Featured photo credit: Autumn Goodman via unsplash.com

    Reference

    [1] Harvard Business Review: The Science Behind the Smile

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