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If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement

If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement
    fallen tree by slimmer_jimmer on flickr

    For many, social media is something we dip in and out of throughout the course of a day; a quick five minutes on Facebook here, a couple of tweets there, a blog post whenever we can spare the time.

    Though for those of us looking to use social media as a marketing tool, it’s worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.

    By looking at exactly when your getting the most responses from your social media output, you’ll be able to develop a much more effective strategy by saving your messages for times when they’re likely to be seen by the most people.

    If a tree falls on Facebook…

    If you’re managing social media on behalf of the company you work for example, this might mean taking time outside the normal 9-5 office hours to manage your social media platforms.

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    When your followers are also busy with 9-5 jobs and thus not actively engaging with social media, isn’t it better to find a time when they are engaged, and reaching out to them at that time instead?

    There’s an old saying which could equally apply to social media:

    If a tree falls in a forest and there’s nobody around to hear it, does it make a sound?

    Likewise, if a post goes out on Facebook and there’s nobody around to see it, does it make an impact?

    The research

    Experts, gurus and their ilk have invested some time and effort into experimenting with the most effective times to distribute content and engage with audiences.

    Most of that research reaches the simple consensus that the two most effective times to use social media for marketing purposes are noon and early evening.

    This writer would also argue based on personal experience that early mornings between 7-9am can also produce effective results.

    When you think about it, this makes sense.

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    People are scanning their Twitter feeds for interesting news over a morning coffee before they knuckle down to work, reading blog posts during their lunch break or catching up with friends on Facebook once they’re home from the office.

    By making sure you’re distributing your most valuable content and talking to your followers at these times, you’re likely to achieve better results than you would at times when there’s nobody around.

    Joining in discussions

    It isn’t just the time of day that plays a part in your social media success; looking at days, weeks, or popular events when people are talking about your subject area can also yield positive results.

    Drawing on personal experience again, when tasked with raising the profile of a local sports event via Twitter, this writer found the most success engaging with sports fans when the local soccer team were playing their biggest games.

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    Similarly, promoting an upcoming concert via Twitter when the star artist was the subject of a TV feature also had a bigger impact than at other times.

    What’s your game plan?

    Don’t just take my word for this; it may well be that your audience is most active at a completely different time than any mentioned above.

    The key is to take a look at your own social media use and draw up a game plan.

    Use your analytics tools to find out when you’re generating the most traffic, monitor when discussions are at the highest and use tools such as Tweetwhen.com, which analyzes your last 1000 tweets to determine what days and times you get the most retweets.

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    Maybe you could draw up a list of events, such as the soccer games I mentioned earlier, when discussions in your field are likely to be at their highest, and experiment with the effectiveness of getting involved.

    Put some effort into working out when your social media is most effective and ensure that when your tree falls in that big social media forest, there are people around to hear it.

    More by this author

    Chris Skoyles

    Coach, and trainee counsellor specializing in mental health and addiction.

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    Last Updated on July 10, 2020

    How to Reinvent Yourself and Change Your Life

    How to Reinvent Yourself and Change Your Life

    There will always be times in your life when you may need to learn how to reinvent yourself. This could come when you experience a big change, such as leaving your job, moving on from a relationship, transferring to a new home, or losing a loved one. If you are going through a major shift in your life, you may have to find new ways of thinking or doing things, or risk failing to reach your full potential.

    “When something bad happens, you have three choices. You can let it define you, let it destroy you, or you can let it strengthen you.”

    Many people who dared to leave their old unhappy lives enabled themselves to pursue their passions and find a renewed zest for living. You can also achieve the same if you take a leap of faith and make things happen for yourself.

    To help you always be at your best wherever you may be in your life, here are some practical tips on how to reinvent yourself.

    The Reinvention Checklist

    Before embarking on a journey of self-reinvention, you need to make sure that you have everything that you need to make the trip bump-proof. These things include:

    Resilience

    Problems and obstacles are guaranteed to happen. Some of them will be difficult and may knock you off course; the important thing, however, is that you learn from these difficulties, never lose focus, and always get back up. This requires building resilience to get through the tough times.

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    Support

    Humans are social beings. Although it is important that you learn to rely on yourself when facing any challenge, it is also important to have a support team that you can lean on to give you a boost when things get too tough and to correct you when you’re making mistakes.

    The key is to find the right balance between independence and dependence. Don’t be afraid to be vulnerable and share the difficulties you’re facing. When you open up, you’ll find the people who are really going to be there for you.

    Self-Care

    During the process of learning how to reinvent yourself, you will have to pull yourself away from your old comfort zones, habits, roles, and self-perceptions. This can be difficult and cause you to question your self-worth, so it’s important to engage in self-care to maintain a positive outlook and keep your mind and body healthy as you face the challenges that await you. Self-care can include:

    • Participating in a hobby you enjoy
    • Spending time with your support system
    • Taking some time to walk in nature
    • Practicing loving-kindness meditation

    Find what works for you and what helps you feel like your true self as you seek a reinvented version of you.

    How to Reinvent Yourself

    Once you’re sure that you’re equipped with all the tools in the self-reinvention checklist, you can begin your journey of learning how to reinvent yourself.

    1. Discover Your Strengths

    This step provides valuable information on how you deal with certain situations. If you have this information, you will be able to manage difficulties more efficiently.

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    To find out what your strengths are, you can ask your friends and colleagues for feedback, engage in self-reflection, or try these 10 Ways to Find Your Own Personal Strengths.

    2. Plan

    This step calls for a thorough assessment of your current emotional, psychological, and financial status so that you can develop plans that are realistic and practical.

    It’s okay to have ambitious dreams, but your plans have to be realistic. Making use of SMART goals can help you plan your life better.

    You can also consult your mentor or life coach for practical tips and advice.

    Ultimately, you’ll want to create specific long-term and short-term goals that you can create milestones for. By doing this, you’ll lay out a specific roadmap to your reinvented self.

    3. Try Things Out

    Sometimes, we don’t know if solutions actually work until we try them out. This is why it is important to experiment whenever possible, especially if you’re dealing with a career change. You may need to simply experiment in order to find the things you like. This can be the same with hobbies. If you’re not sure what you would like doing, accept invitations from friends to join them in their favorite sport or take a class, like pottery or photography.

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    By seeing what’s out there in any area of your life, you’ll have a better chance of finding the things you enjoy and the goals you want to create.

    4. Manage Your Finances Well

    Changes may require a bit of money. If you’re shifting to a new career, you may have to pay for training. If you’re going through a tough divorce or having a hard time dealing with the death of a loved one, you may have to pay for therapy. If you’re moving to a new home, you’ll definitely have to pay a whole lot of expenses.

    All of these things are possible, but it will require a bit of money savviness as you learn how to reinvent yourself. If you have that cushion, you’ll feel more comfortable straying from your current path to try new things.

    5. Muster Your Courage

    Fears and self-doubt may arise when you encounter difficulties and setbacks. Sometimes, they may also come when you’re taking risks. You have to manage these negative emotions well and not allow them to discourage you. Tap into your courage and try doing at least one new thing each week to develop it.

    Learn how to deal with your self-doubts to move forward in this article: How Self Doubt Keeps You Stuck (And How to Overcome It)

    6. Use Your Support Group

    As stated above, you need to build a strong support group before you even start the process of reinventing yourself. Your group will keep you from taking wrong turns and encourage you when you get too weighed down by problems. Don’t be afraid to call them, or even ask them out for coffee if you need to vent about the current difficulties you’re facing.

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    7. Remind Yourself Every Day of Your Commitment

    Write your goals on different-sized cards and scatter them at home and at work in places where you can easily see them. This way, you will constantly be reminded of where you want to be. Remember, writing down your goals helps them stick[1].

    8. Accept Failure, Learn, and Resume Your Journey

    Failing is normal, especially when we’re trying out something new. When you fail, simply recognize it, learn from it, and move on. Failure, in the end, is the best way to learn what does and doesn’t work, and you simply won’t be able to learn how to reinvent yourself if you don’t accept the inevitable failures that await you.

    Final Thoughts

    If you truly want to learn how to reinvent yourself and live the life you desire, take the advice above and start taking action. It will take time, patience, and plenty of effort to make the change you want happen, but it will be all worth it.

    More Tips on How to Reinvent Yourself

    Featured photo credit: Ashley Rich via unsplash.com

    Reference

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