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If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement

If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement
    fallen tree by slimmer_jimmer on flickr

    For many, social media is something we dip in and out of throughout the course of a day; a quick five minutes on Facebook here, a couple of tweets there, a blog post whenever we can spare the time.

    Though for those of us looking to use social media as a marketing tool, it’s worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.

    By looking at exactly when your getting the most responses from your social media output, you’ll be able to develop a much more effective strategy by saving your messages for times when they’re likely to be seen by the most people.

    If a tree falls on Facebook…

    If you’re managing social media on behalf of the company you work for example, this might mean taking time outside the normal 9-5 office hours to manage your social media platforms.

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    When your followers are also busy with 9-5 jobs and thus not actively engaging with social media, isn’t it better to find a time when they are engaged, and reaching out to them at that time instead?

    There’s an old saying which could equally apply to social media:

    If a tree falls in a forest and there’s nobody around to hear it, does it make a sound?

    Likewise, if a post goes out on Facebook and there’s nobody around to see it, does it make an impact?

    The research

    Experts, gurus and their ilk have invested some time and effort into experimenting with the most effective times to distribute content and engage with audiences.

    Most of that research reaches the simple consensus that the two most effective times to use social media for marketing purposes are noon and early evening.

    This writer would also argue based on personal experience that early mornings between 7-9am can also produce effective results.

    When you think about it, this makes sense.

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    People are scanning their Twitter feeds for interesting news over a morning coffee before they knuckle down to work, reading blog posts during their lunch break or catching up with friends on Facebook once they’re home from the office.

    By making sure you’re distributing your most valuable content and talking to your followers at these times, you’re likely to achieve better results than you would at times when there’s nobody around.

    Joining in discussions

    It isn’t just the time of day that plays a part in your social media success; looking at days, weeks, or popular events when people are talking about your subject area can also yield positive results.

    Drawing on personal experience again, when tasked with raising the profile of a local sports event via Twitter, this writer found the most success engaging with sports fans when the local soccer team were playing their biggest games.

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    Similarly, promoting an upcoming concert via Twitter when the star artist was the subject of a TV feature also had a bigger impact than at other times.

    What’s your game plan?

    Don’t just take my word for this; it may well be that your audience is most active at a completely different time than any mentioned above.

    The key is to take a look at your own social media use and draw up a game plan.

    Use your analytics tools to find out when you’re generating the most traffic, monitor when discussions are at the highest and use tools such as Tweetwhen.com, which analyzes your last 1000 tweets to determine what days and times you get the most retweets.

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    Maybe you could draw up a list of events, such as the soccer games I mentioned earlier, when discussions in your field are likely to be at their highest, and experiment with the effectiveness of getting involved.

    Put some effort into working out when your social media is most effective and ensure that when your tree falls in that big social media forest, there are people around to hear it.

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    Chris Skoyles

    Coach, and trainee counsellor specializing in mental health and addiction.

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    Last Updated on October 22, 2019

    How to Get “I Can’t Do It” Out of Your Vocabulary

    How to Get “I Can’t Do It” Out of Your Vocabulary

    When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

    With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

    Can’t is a terrible word and it has to be taken out of your vocabulary.

    By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

    So today, right now, we are going to remove this word for good.

    From now on there is nothing we can’t do.

    “Attitude is Tattoo”

    Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

    If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

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    Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

    Of course you can, because there is nothing in this world you can’t do.

    It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

    When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

    Change your attitude and I guarantee the results change as well.

    Believe You Can Do It

    Do you know why most people say “can’t” and doubt themselves before trying anything?

    It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

    Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

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    Embrace Failure

    Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

    Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

    Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

    Start Making the Change

    But to actually start the process of change is very challenging.

    Why is that?

    Fear? Time? Don’t know how — or where — to start?

    It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

    So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

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    Write down What You Want to Change

    Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

    Tell a Friend and Talk About It

    Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

    When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

    Stop Yourself from Saying the Forbidden Word

    Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

    Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

    Repetition, Repetition, Repetition

    You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

    As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

    Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

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    Do Anything That Can Relieve Your Uncertainty

    When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

    Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

    Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

    Final Thoughts

    You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

    The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

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    Featured photo credit: Cata via unsplash.com

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