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If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement

If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement
    fallen tree by slimmer_jimmer on flickr

    For many, social media is something we dip in and out of throughout the course of a day; a quick five minutes on Facebook here, a couple of tweets there, a blog post whenever we can spare the time.

    Though for those of us looking to use social media as a marketing tool, it’s worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.

    By looking at exactly when your getting the most responses from your social media output, you’ll be able to develop a much more effective strategy by saving your messages for times when they’re likely to be seen by the most people.

    If a tree falls on Facebook…

    If you’re managing social media on behalf of the company you work for example, this might mean taking time outside the normal 9-5 office hours to manage your social media platforms.

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    When your followers are also busy with 9-5 jobs and thus not actively engaging with social media, isn’t it better to find a time when they are engaged, and reaching out to them at that time instead?

    There’s an old saying which could equally apply to social media:

    If a tree falls in a forest and there’s nobody around to hear it, does it make a sound?

    Likewise, if a post goes out on Facebook and there’s nobody around to see it, does it make an impact?

    The research

    Experts, gurus and their ilk have invested some time and effort into experimenting with the most effective times to distribute content and engage with audiences.

    Most of that research reaches the simple consensus that the two most effective times to use social media for marketing purposes are noon and early evening.

    This writer would also argue based on personal experience that early mornings between 7-9am can also produce effective results.

    When you think about it, this makes sense.

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    People are scanning their Twitter feeds for interesting news over a morning coffee before they knuckle down to work, reading blog posts during their lunch break or catching up with friends on Facebook once they’re home from the office.

    By making sure you’re distributing your most valuable content and talking to your followers at these times, you’re likely to achieve better results than you would at times when there’s nobody around.

    Joining in discussions

    It isn’t just the time of day that plays a part in your social media success; looking at days, weeks, or popular events when people are talking about your subject area can also yield positive results.

    Drawing on personal experience again, when tasked with raising the profile of a local sports event via Twitter, this writer found the most success engaging with sports fans when the local soccer team were playing their biggest games.

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    Similarly, promoting an upcoming concert via Twitter when the star artist was the subject of a TV feature also had a bigger impact than at other times.

    What’s your game plan?

    Don’t just take my word for this; it may well be that your audience is most active at a completely different time than any mentioned above.

    The key is to take a look at your own social media use and draw up a game plan.

    Use your analytics tools to find out when you’re generating the most traffic, monitor when discussions are at the highest and use tools such as Tweetwhen.com, which analyzes your last 1000 tweets to determine what days and times you get the most retweets.

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    Maybe you could draw up a list of events, such as the soccer games I mentioned earlier, when discussions in your field are likely to be at their highest, and experiment with the effectiveness of getting involved.

    Put some effort into working out when your social media is most effective and ensure that when your tree falls in that big social media forest, there are people around to hear it.

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    Chris Skoyles

    Coach, and trainee counsellor specializing in mental health and addiction.

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    Last Updated on June 19, 2019

    6 Ways to Be a Successful Risk Taker and Take More Chances

    6 Ways to Be a Successful Risk Taker and Take More Chances

    I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

    Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

    It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

    1. Understand That Failure Is Going to Happen a Lot

    It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

    Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

    When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

    2. Trust the Muse

    Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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    When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

    “The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

    The muse is a goddess who wants our attention and wants us to work on our passion.

    If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

    The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

    Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

    3. Remember to Be Authentic

    Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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    How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

    For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

    One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

    Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

    Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

    4. Don’t Take Any Risks While You’re Not Clearheaded

    I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

    One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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    Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

    A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

    Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

    5. Fully Understand What You’re Risking

    It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

    We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

    If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

    You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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    6. Remember This Is Your One Shot Only

    As far as we know officially, this is our one shot at life, so why not take some risks?

    The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

    Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

    Now go ahead, take that risk and be successful at it!

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    Featured photo credit: Unsplash via unsplash.com

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