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If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement

If a Tree Falls on Facebook: Timing Your Social Media for Effective Engagement
    fallen tree by slimmer_jimmer on flickr

    For many, social media is something we dip in and out of throughout the course of a day; a quick five minutes on Facebook here, a couple of tweets there, a blog post whenever we can spare the time.

    Though for those of us looking to use social media as a marketing tool, it’s worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.

    By looking at exactly when your getting the most responses from your social media output, you’ll be able to develop a much more effective strategy by saving your messages for times when they’re likely to be seen by the most people.

    If a tree falls on Facebook…

    If you’re managing social media on behalf of the company you work for example, this might mean taking time outside the normal 9-5 office hours to manage your social media platforms.

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    When your followers are also busy with 9-5 jobs and thus not actively engaging with social media, isn’t it better to find a time when they are engaged, and reaching out to them at that time instead?

    There’s an old saying which could equally apply to social media:

    If a tree falls in a forest and there’s nobody around to hear it, does it make a sound?

    Likewise, if a post goes out on Facebook and there’s nobody around to see it, does it make an impact?

    The research

    Experts, gurus and their ilk have invested some time and effort into experimenting with the most effective times to distribute content and engage with audiences.

    Most of that research reaches the simple consensus that the two most effective times to use social media for marketing purposes are noon and early evening.

    This writer would also argue based on personal experience that early mornings between 7-9am can also produce effective results.

    When you think about it, this makes sense.

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    People are scanning their Twitter feeds for interesting news over a morning coffee before they knuckle down to work, reading blog posts during their lunch break or catching up with friends on Facebook once they’re home from the office.

    By making sure you’re distributing your most valuable content and talking to your followers at these times, you’re likely to achieve better results than you would at times when there’s nobody around.

    Joining in discussions

    It isn’t just the time of day that plays a part in your social media success; looking at days, weeks, or popular events when people are talking about your subject area can also yield positive results.

    Drawing on personal experience again, when tasked with raising the profile of a local sports event via Twitter, this writer found the most success engaging with sports fans when the local soccer team were playing their biggest games.

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    Similarly, promoting an upcoming concert via Twitter when the star artist was the subject of a TV feature also had a bigger impact than at other times.

    What’s your game plan?

    Don’t just take my word for this; it may well be that your audience is most active at a completely different time than any mentioned above.

    The key is to take a look at your own social media use and draw up a game plan.

    Use your analytics tools to find out when you’re generating the most traffic, monitor when discussions are at the highest and use tools such as Tweetwhen.com, which analyzes your last 1000 tweets to determine what days and times you get the most retweets.

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    Maybe you could draw up a list of events, such as the soccer games I mentioned earlier, when discussions in your field are likely to be at their highest, and experiment with the effectiveness of getting involved.

    Put some effort into working out when your social media is most effective and ensure that when your tree falls in that big social media forest, there are people around to hear it.

    More by this author

    Chris Skoyles

    Writer, coach, and trainee counsellor specialising in mental health and addiction.

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    Last Updated on October 9, 2018

    27 Ways to Instantly Feel Better When You’re Down

    27 Ways to Instantly Feel Better When You’re Down

    Who has never gone through some ups and downs in the life? But some people can feel better in a quicker way than others because they’ve found their own remedies to heal the bad feelings.

    If you haven’t found yours, these ways will help you instantly feel better and ditch that negative self talk when you’re feeling bad about yourself:

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    1. Listen to the songs you loved when you were in high school or university, this will recall you of the old good times.
    2. Write something. Write down how you feel as a way to express your thoughts if you don’t feel like talking to anyone.
    3. Draw something. Draw anything you want because no one’s going to judge your drawing skills.
    4. Read the postcards or letters your friends or family sent you before, remind yourself there are people who always remember you.
    5. Silently think of a day or moment which you truly enjoyed and try to recapture that very first feeling. Was it the day of your graduation? The moment you traveled with your loved one?
    6. Take out your photo albums and go over your childhood photos.
    7. Cry when you feel like doing so. There’s nothing wrong with crying; cry out all your fear and stress and just face the truth after crying.
    8. Sing loudly like no one can hear you. Do you know that in Japan, people always sing karaoke to relieve stress?
    9. Cook a nice meal for yourself or for your family.
    10. Read your previous diary entries and look at your great memories.
    11. Dress up nicely to feel happier.
    12. Don’t stay in your bed! Get your laptop or a book and sit in a coffee place.
    13. Take a walk outside and feel the fresh air.
    14. Sweat yourself! Go jogging or play some sports.
    15. Pick up the musical instrument you used to play a lot and start to play it.
    16. Tidy up your desk or wardrobe, you’ll feel good that you’re being productive and actually doing something.
    17. Watch some funny videos, sure you can find a lot of them on Youtube.
    18. Eat something you like, be it a chocolate cake, or an ice-cream. Just please yourself with the flavour you like.
    19. Re-read your favorite book and write down the sentences or passages that you love.
    20. Watch a new movie, there must be a movie which you’ve always interested in but had no time to watch it.
    21. Do something nice that no one will notice, say picking up a rubbish in the street and throw it to a trash bin.
    22. Call your best friend and just talk whatever you want! Human beings are social animals after all, connecting with people close to you will make you feel better.
    23. Do voluntary work and help people in need, you’ll feel happy and satisfied.
    24. Get drunk with your close friends at home – a safe place for you to get drunk and get crazy. Let loose and have fun with your very close friends.
    25. Write an email or a note to a friend who you care about.
    26. Get out of your routine life and meet new friends. Get out of your comfort zone! Meeting new people can give you new inspirations in life.
    27. Look into the mirror and smile. Act like today’s already a wonderful day. How we act affects how we feel. It’s difficult to go on feeling sad if you’re trying to smile!

    Remember:

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    It’s not what happens to you, but how you react to it that matters.  — Epictetus

    If you want to feel better, change what you’re doing because obviously what you’re doing doesn’t make you happy!

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    Featured photo credit: Unsplash via unsplash.com

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