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How to Really Blog: The 43 Things That Bloggers Do

How to Really Blog: The 43 Things That Bloggers Do

    Question: “What do  you do?”

    Really Short Answer: “I am a blogger.”

    Blank look. After about 2 seconds — question: “What is that?”

    Answer: “I am a web writer and I share my thoughts online. I educate people about effective communication …”

    Thoughtful pause. Question: “As a hobby …?”

    If you are a blogger, you might have come across a similar scenario where you need to explain what occupies you during the course of your day. Or you might be searching for the answer to this question because you are the curious sort. Or you are interested in starting one and would like to know: What the job description of a blogger is. What does it entail…exactly?

    So…what do bloggers do? Many, many things.

    A blogger creates content for millions of people surfing the Internet, posted in reverse chronological order on – no prizes for guessing – their blogs, in the form of blog entries. Over and over again. They provide information that interests their readers, in “cyber-bites” – easy to digest pieces. Whatever your topic of choice is, you are bound to find hundreds of blogs writing on that same topic.

    Want to break it down even further? Well, here are 43 things that bloggers do:

    As a Writer

    1. Write blog posts, articles, web copy, and other pages. They spend hours agonizing over creating great, compelling, curiosity inducing, benefit driven headlines.

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    2. Tell great stories.

    3. Teach by writing how-tos, tutorials, in depth case studies.

    4. Upload videos and communicate via podcasts.

    5. Use infographics and images to hone their point.

    6. Curate Content.

    7. Offer subscription on their blog, possibly by offering a freebie such as an ebook or report upon sign up.

    8. Write guest post pitches and posts.

    9. Create own products such as ebooks, guides, worksheets, ecourses, etc.

    10. Participate in contests and competitions.

    11. Update their testimonials, guest posts links around the web and other honourable mentions.

    As a Researcher

    12. Research online and offline to bring you high quality material.

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    13. Link to other posts on the same topic that explains a point in question.

    14. Maintains ideas (swipe) file.

    15. Keeps an eye on what is happening – the latest trends and news.

    16. Subscribe to other blogs for pleasure and for inspiration.

    As a Learner

    17. Participate in education & training such as webinars, ebooks, courses etc.

    18. Attend workshops and conferences.

    As a Community Builder

    19. Respect their reader opinions even when totally different to their own.

    20. Encourage conversation around their posts. They respond, engage and create rappot with their audience.

    21. Answer reader questions via email.

    22. Handle guest post queries.

    As a Technical Expert – (Ok, comptence will do)

    23. Run the back end such as hosting, plug-ins, themes, coding to ensure that their site is up and running at all times.

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    24. Fix any unexpected problems on site.

    25. Track stats using Google Analytics.

    26. Conducts surveys.

    27. Optimize posts and posts for SEO benefits.

    28. Manage spam.

    As a Marketer

    29. Promote brand, create USP.

    30. Send out newsletter or auto-responder emails using email marketing programs such as aweber or mailchimp.

    31. Invest in traffic generation strategies.

    As a Networker

    32. Guest blog.

    33. Build relationships with other bloggers. Follow their blogs, comment, email, interview or engage via social media.

    34. Partner with other bloggers to create programs or ebooks.

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    35. Attend offline conferences.

    36. Speaking engagements

    As a Social Media Enthusiast

    37. Maintain their presence across many social media by sharing highly useful content.

    38. Learn about the new players.

    39. Update facebook page, set up a strong linkedin profile, enthusiastic following on twitter

    40. Keep an eye on trends.

    As an Entrepreneur

    41. Monetize through advertising, affiliate marketing

    42. Sell products such as ebooks, subscription based learning or services such consulting, coaching, speaking, seminars

    43. Bookkeeping and taxes.

    Phew! It is a miracle anyone would do all this willingly. The good news is you can take it slow and gradually tick off items on your list as you go along. Most will not apply, especially if you are blogging for pleasure.

    What did I forget? Add your thoughts in the comments below.

    (Photo credit: owenwbrown via Flickr – CC BY 2.0)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

    Featured photo credit: Flickr via farm4.staticflickr.com

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