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How to Really Blog: The 43 Things That Bloggers Do

How to Really Blog: The 43 Things That Bloggers Do

    Question: “What do  you do?”

    Really Short Answer: “I am a blogger.”

    Blank look. After about 2 seconds — question: “What is that?”

    Answer: “I am a web writer and I share my thoughts online. I educate people about effective communication …”

    Thoughtful pause. Question: “As a hobby …?”

    If you are a blogger, you might have come across a similar scenario where you need to explain what occupies you during the course of your day. Or you might be searching for the answer to this question because you are the curious sort. Or you are interested in starting one and would like to know: What the job description of a blogger is. What does it entail…exactly?

    So…what do bloggers do? Many, many things.

    A blogger creates content for millions of people surfing the Internet, posted in reverse chronological order on – no prizes for guessing – their blogs, in the form of blog entries. Over and over again. They provide information that interests their readers, in “cyber-bites” – easy to digest pieces. Whatever your topic of choice is, you are bound to find hundreds of blogs writing on that same topic.

    Want to break it down even further? Well, here are 43 things that bloggers do:

    As a Writer

    1. Write blog posts, articles, web copy, and other pages. They spend hours agonizing over creating great, compelling, curiosity inducing, benefit driven headlines.

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    2. Tell great stories.

    3. Teach by writing how-tos, tutorials, in depth case studies.

    4. Upload videos and communicate via podcasts.

    5. Use infographics and images to hone their point.

    6. Curate Content.

    7. Offer subscription on their blog, possibly by offering a freebie such as an ebook or report upon sign up.

    8. Write guest post pitches and posts.

    9. Create own products such as ebooks, guides, worksheets, ecourses, etc.

    10. Participate in contests and competitions.

    11. Update their testimonials, guest posts links around the web and other honourable mentions.

    As a Researcher

    12. Research online and offline to bring you high quality material.

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    13. Link to other posts on the same topic that explains a point in question.

    14. Maintains ideas (swipe) file.

    15. Keeps an eye on what is happening – the latest trends and news.

    16. Subscribe to other blogs for pleasure and for inspiration.

    As a Learner

    17. Participate in education & training such as webinars, ebooks, courses etc.

    18. Attend workshops and conferences.

    As a Community Builder

    19. Respect their reader opinions even when totally different to their own.

    20. Encourage conversation around their posts. They respond, engage and create rappot with their audience.

    21. Answer reader questions via email.

    22. Handle guest post queries.

    As a Technical Expert – (Ok, comptence will do)

    23. Run the back end such as hosting, plug-ins, themes, coding to ensure that their site is up and running at all times.

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    24. Fix any unexpected problems on site.

    25. Track stats using Google Analytics.

    26. Conducts surveys.

    27. Optimize posts and posts for SEO benefits.

    28. Manage spam.

    As a Marketer

    29. Promote brand, create USP.

    30. Send out newsletter or auto-responder emails using email marketing programs such as aweber or mailchimp.

    31. Invest in traffic generation strategies.

    As a Networker

    32. Guest blog.

    33. Build relationships with other bloggers. Follow their blogs, comment, email, interview or engage via social media.

    34. Partner with other bloggers to create programs or ebooks.

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    35. Attend offline conferences.

    36. Speaking engagements

    As a Social Media Enthusiast

    37. Maintain their presence across many social media by sharing highly useful content.

    38. Learn about the new players.

    39. Update facebook page, set up a strong linkedin profile, enthusiastic following on twitter

    40. Keep an eye on trends.

    As an Entrepreneur

    41. Monetize through advertising, affiliate marketing

    42. Sell products such as ebooks, subscription based learning or services such consulting, coaching, speaking, seminars

    43. Bookkeeping and taxes.

    Phew! It is a miracle anyone would do all this willingly. The good news is you can take it slow and gradually tick off items on your list as you go along. Most will not apply, especially if you are blogging for pleasure.

    What did I forget? Add your thoughts in the comments below.

    (Photo credit: owenwbrown via Flickr – CC BY 2.0)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on February 18, 2019

    Why It’s Never Too Late To Redefine Yourself

    Why It’s Never Too Late To Redefine Yourself

    The ability to reinvent and redefine yourself is a bold, daring and purposeful choice. It doesn’t just happen. You have to make a conscious, intentional choice and then follow through.

    If the thought of forging a new path, changing habits, thought patterns and your inner circle of friends scares you – you’re not alone. Change can be a very scary thing. It takes courage, fortitude and a bit of faith to decide to shed your old self and don a new persona. However, it is one of the most critical processes one must repeatedly endure in the pursuit of destiny. Change unlocks new levels of potential.

    The Need for Change

    Everyday when we wake up, we make a decision. We decide to follow our routine or we decide to go off script and shake things up a bit. For those who are creatures of habit, routine is comfortable, easy and produces very little stress. The problem with this is, after a while you stop growing.

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    We all reinvent ourselves at some point in our lives. It is absolutely necessary to achieve certain levels of success.

    Reflect back on who you were as a teenager and then who you were at 25. Those are two very different people. Most of us are completely different. Your thought patterns changed, your appearance, job, level of education and even your friends– changed. We like to refer to this as “growing up” or maturing and consider it to be one of life’s natural progressions. However the changes you made were purposeful and deliberate.

    This process must be a lifelong and continuous cycle. You are never too old to refresh yourself.

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    Happy_old_man

      Signs It’s Time to Redefine

      “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.”– Mireille Guiliano

      So how do you know when it’s time for a system upgrade? There are signs along the way that alert you that it is time for an overhaul. The first sign is the feeling of being stuck. If you feel like you are in a rut, you’re bored with life or you need some newness and excitement, a self reinvention may be in order. Re-evaluate your life vision and your goals. Is that vision still valid and are your goals consistent with your vision and–are they achievable? If you are off course, it’s time for a change. If you are not moving forward and making progress, it’s time for a change.

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      In life, there’s no such thing as neutrality–you’re either moving forward or you are moving backward. Time constantly moves forward and if you are standing still, you are actually losing ground. No matter your age or stage in life– there is always room for improvement.

      “You’re never too old to set another goal or dream a new dream.” ~C. S. Lewis

      The second sign that you are due for a change is the occurrence of major life events in which change is forced upon you. Getting married, starting a new job, being promoted, ending a relationship, becoming a parenting or relocating are all prime opportunities to completely overhaul your life.

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      When these major shifts occur in your life–you have to shift with them. You can’t have a single mentality and have a successful marriage. You can’t remain selfish and irresponsible, and raise a healthy, well-adjusted child. You can’t be promoted to a supervisory position and keep the same subordinate attitude. Each level of success requires something different from you.

      Aronld in Predator

        Consider, for a moment, Arnold Schwarzenegger. People may have different opinions about his character and some of his life choices, but he is a master at reinventing himself. He achieved the ultimate success as a professional body builder by earning the title “Mr. Universe” three times. He then earned a tremendous amount of fame and fortune in the entertainment industry making action/adventure films. And in his latest role, he served two terms as the Governor of California. He succeeded as a professional body builder, a film star and a politician. Each role required massive amounts of change, commitment, strength and hard work.

        And if Arnold can do it…so can you!

        Featured photo credit: BK via flickr.com

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