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How To Pitch Successfully

How To Pitch Successfully

Why should I listen to you?

    I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.

    Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if you persist. If you do not, these tips are useless.

    Be Brief

    If you can’t tell a reporter who you are and what you’re pitching in less than a paragraph, they’re moving on.

    How Do I Contact You?

    I mumble, so it is important that I tell journalists to contact me through email to ensure clarity.

    Clearly state in your email how the reporter can contact you. Your email signature is useless.

    What’s The Hook?

    Find a relevant local hook:

    “Albany Man Sets Self On Fire!” Lucky you, you sell micro fire extinguishers for such occasions. Your brief email should:

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    1) Establish the connection.  The advantage always goes to the local connection.

    2) Who you are (and why we should care). There are too many “experts” today, why are you different?

    10: 1

    Fact: For every ten emails you send, you will yield (maybe) one reply. Just keep going.

    No All Purpose Emails, Please

    When I first started pitching, I used to copy and paste press releases. Boy was that stupid. Although time consuming, your emails need to be personalized.

    Also: Don’t bother with the “blind” press release. Have one ready, but do not send the press release with your initial contact.

    Is The Content Appropriate?

    Business stories go to business editors. Do not cross the streams.

    Also: Do not contact reporters if there is a designated editor for the area you are pitching. The editors give the assignments to the reporters (in most cases.) If you pitch to a reporter, they have to pitch the story to the editor anyway.

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    Only contact the reporter if contact information is not available for the editor.

    No, I will Not Click On Your Link

    Do not send links. Your email must be self contained. If there is interest, you can provide further information later. Linking out says you’re lazy and didn’t care enough to pitch yourself.

    Don’t Lose The Opportunity

    You may have an opportunity to pitch your story in a different way depending on the reporter’s reply. So if they say they can’t use your story as pitched but leave the door open, you can (briefly) re-pitch.

    Be Polite. Even If The Reporter Is Not.

    Some reporters are asses. If you are rejected or if you receive a nasty rejection, brush it off.

    What’s that saying about arguing on the Internet?

    The Follow-up

    After a week, you may send one brief note to inquire about your pitch. If you do not hear anything, the second week you may call. Do not call until you’ve waited the appropriate amount of time.

    If you are unsuccessful, move on.

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    Contact Us Sparingly

    Do not contact reporters for every announcement. Wait until you have something groundbreaking. How do you know if you have one? Talk to your friends beyond the world of blogging and ask for their opinion. If they’re interested, you may proceed. Think about the average person, not techies.

    Networking & Growth

    Make friends with reporters. This may be the difference between getting your story covered and getting ignored. How? Make friends. There is no secret to networking. I am embarrassingly shy in person, but I’ve managed to make contacts with different newspaper reporters because of my field of work. You just need to keep your eyes and ears open for an opportunity to make friends.

    Media Breeds Media

    Media coverage breeds media coverage. Once you have an outlet reporting what you’re doing, it lends you credibility to advance to the next level.

    For example, this is my current plan for promoting my Twitter Novel: Glens Falls Post Star (Small), Albany Times Union (Medium), New York Times (Large.) The media outlets higher on the ladder are more interested in items when they were previously covered.

    Also: Once you’ve established media credibility, you can leverage it to approach other outlets. Hold off on television and radio until you’ve hit the newspapers.

    News directors at other media outlets follow the newspaper and may contact you if they like what they see.

    Always let them make the first contact. It’s an ego thing.

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    Punchy Email Headlines

    Seven words or less. Catch their interest.

    Make It Personal For You

    Sometimes your story makes what you’re pitching more interesting. If you can’t find a tie within the news, what from your background ties you to the outlet or community?

    I am a former Alfred State College student. When I contact media outlets in Western New York, I mention this to help build a connection.

    If you went to college, start with the media market that covers your school. Everyone loves “Alumni Doing Awesome” stories.

    Make it Personal For Them

    Do not email the general email accounts.

    Find out who covers what, look at their previous stories, and if you can’t tie in your pitch or find a local connection, make a pitch about how what you’re doing ties into their area of coverage.

    This is not a perfect list. Far from it; however, my intention here is to be helpful to my fellow bloggers and relieve some of the stress headaches induced by bloggers for my fellow journalists. Pitch well.

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    Last Updated on October 22, 2019

    How to Get “I Can’t Do It” Out of Your Vocabulary

    How to Get “I Can’t Do It” Out of Your Vocabulary

    When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

    With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

    Can’t is a terrible word and it has to be taken out of your vocabulary.

    By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

    So today, right now, we are going to remove this word for good.

    From now on there is nothing we can’t do.

    “Attitude is Tattoo”

    Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

    If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

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    Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

    Of course you can, because there is nothing in this world you can’t do.

    It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

    When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

    Change your attitude and I guarantee the results change as well.

    Believe You Can Do It

    Do you know why most people say “can’t” and doubt themselves before trying anything?

    It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

    Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

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    Embrace Failure

    Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

    Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

    Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

    Start Making the Change

    But to actually start the process of change is very challenging.

    Why is that?

    Fear? Time? Don’t know how — or where — to start?

    It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

    So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

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    Write down What You Want to Change

    Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

    Tell a Friend and Talk About It

    Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

    When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

    Stop Yourself from Saying the Forbidden Word

    Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

    Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

    Repetition, Repetition, Repetition

    You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

    As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

    Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

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    Do Anything That Can Relieve Your Uncertainty

    When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

    Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

    Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

    Final Thoughts

    You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

    The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

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    Featured photo credit: Cata via unsplash.com

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