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How To Pitch Successfully

How To Pitch Successfully

Why should I listen to you?

    I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.

    Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if you persist. If you do not, these tips are useless.

    Be Brief

    If you can’t tell a reporter who you are and what you’re pitching in less than a paragraph, they’re moving on.

    How Do I Contact You?

    I mumble, so it is important that I tell journalists to contact me through email to ensure clarity.

    Clearly state in your email how the reporter can contact you. Your email signature is useless.

    What’s The Hook?

    Find a relevant local hook:

    “Albany Man Sets Self On Fire!” Lucky you, you sell micro fire extinguishers for such occasions. Your brief email should:

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    1) Establish the connection.  The advantage always goes to the local connection.

    2) Who you are (and why we should care). There are too many “experts” today, why are you different?

    10: 1

    Fact: For every ten emails you send, you will yield (maybe) one reply. Just keep going.

    No All Purpose Emails, Please

    When I first started pitching, I used to copy and paste press releases. Boy was that stupid. Although time consuming, your emails need to be personalized.

    Also: Don’t bother with the “blind” press release. Have one ready, but do not send the press release with your initial contact.

    Is The Content Appropriate?

    Business stories go to business editors. Do not cross the streams.

    Also: Do not contact reporters if there is a designated editor for the area you are pitching. The editors give the assignments to the reporters (in most cases.) If you pitch to a reporter, they have to pitch the story to the editor anyway.

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    Only contact the reporter if contact information is not available for the editor.

    No, I will Not Click On Your Link

    Do not send links. Your email must be self contained. If there is interest, you can provide further information later. Linking out says you’re lazy and didn’t care enough to pitch yourself.

    Don’t Lose The Opportunity

    You may have an opportunity to pitch your story in a different way depending on the reporter’s reply. So if they say they can’t use your story as pitched but leave the door open, you can (briefly) re-pitch.

    Be Polite. Even If The Reporter Is Not.

    Some reporters are asses. If you are rejected or if you receive a nasty rejection, brush it off.

    What’s that saying about arguing on the Internet?

    The Follow-up

    After a week, you may send one brief note to inquire about your pitch. If you do not hear anything, the second week you may call. Do not call until you’ve waited the appropriate amount of time.

    If you are unsuccessful, move on.

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    Contact Us Sparingly

    Do not contact reporters for every announcement. Wait until you have something groundbreaking. How do you know if you have one? Talk to your friends beyond the world of blogging and ask for their opinion. If they’re interested, you may proceed. Think about the average person, not techies.

    Networking & Growth

    Make friends with reporters. This may be the difference between getting your story covered and getting ignored. How? Make friends. There is no secret to networking. I am embarrassingly shy in person, but I’ve managed to make contacts with different newspaper reporters because of my field of work. You just need to keep your eyes and ears open for an opportunity to make friends.

    Media Breeds Media

    Media coverage breeds media coverage. Once you have an outlet reporting what you’re doing, it lends you credibility to advance to the next level.

    For example, this is my current plan for promoting my Twitter Novel: Glens Falls Post Star (Small), Albany Times Union (Medium), New York Times (Large.) The media outlets higher on the ladder are more interested in items when they were previously covered.

    Also: Once you’ve established media credibility, you can leverage it to approach other outlets. Hold off on television and radio until you’ve hit the newspapers.

    News directors at other media outlets follow the newspaper and may contact you if they like what they see.

    Always let them make the first contact. It’s an ego thing.

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    Punchy Email Headlines

    Seven words or less. Catch their interest.

    Make It Personal For You

    Sometimes your story makes what you’re pitching more interesting. If you can’t find a tie within the news, what from your background ties you to the outlet or community?

    I am a former Alfred State College student. When I contact media outlets in Western New York, I mention this to help build a connection.

    If you went to college, start with the media market that covers your school. Everyone loves “Alumni Doing Awesome” stories.

    Make it Personal For Them

    Do not email the general email accounts.

    Find out who covers what, look at their previous stories, and if you can’t tie in your pitch or find a local connection, make a pitch about how what you’re doing ties into their area of coverage.

    This is not a perfect list. Far from it; however, my intention here is to be helpful to my fellow bloggers and relieve some of the stress headaches induced by bloggers for my fellow journalists. Pitch well.

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    Last Updated on March 30, 2020

    What Does Self-Conscious Mean? (And How to Stop Being It)

    What Does Self-Conscious Mean? (And How to Stop Being It)

    Have you ever walked into a room and felt like your nerves simply couldn’t handle it? Your heart beats fast, you start to sweat, and you feel like all eyes are on you (even if they’re really not). This is just one of the many ways that being self-conscious can rear its ugly head.

    You may not even realize you’re self-conscious, and you may be wondering, “What does self-conscious mean?” That’s a good place to start.

    This article will define self-consciousness, show how practically everyone has faced it at one point or another, and give you tips to avoid it.

    What Does Self-Conscious Mean?

    According to the Merriam-Webster dictionary, self-conscious is defined as “conscious of one’s own acts or states as belonging to or originating in oneself.”[1]

    Not so bad, right? There’s another definition, though — one that speaks more to what you’re going through: “feeling uncomfortably conscious of oneself as an object of the observation of others.” For those of us who regularly deal with extreme self-consciousness, that second definition sounds about right.

    There are many different ways self-consciousness can spring up. You may feel self-conscious around people you know, like your family members or closest friends. You may feel self-conscious at work, even though you spend hours every week around your co-workers. Or you may feel self-conscious when out in public and surrounded by strangers. However, you probably don’t feel self-conscious when you’re home alone.

    How to Stop Being Too Self-Conscious

    When you’re in the throes of self-consciousness, it’s nearly impossible to remember how to stop feeling that way. That’s why it’s so important to prepare ahead of time, when you’re feeling ready to tackle the problem instead of succumbing to it.

    Here are a variety of ways to feel better about yourself and stop thinking about how others see you.

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    1. Ask Yourself, “So What?”

    One way to banish negative, self-conscious thoughts is to do just that: banish them.

    The next time you walk into a room and feel your face getting red, think to yourself, “So what?” How much does it really matter if people don’t like how you look or act? What’s the worst that could happen?

    Most of the time, you’ll find that you don’t have a good answer to this question. Then, you can immediately start assigning such thoughts less importance. With self-awareness, you can acknowledge that your negative thoughts are present and realize that you don’t agree with them.[2] They’re just thoughts, after all.

    2. Be Honest

    A lie that self-consciousness might tell is that there’s one way to act or feel. Honestly, though, everyone else is just figuring life out as well. There isn’t a preferred way to show up to an event, gathering, or public place. What you can do is be honest with your feelings and thoughts.[3]

    If you feel offended by something someone says, you don’t have to smile to be polite or laugh to fit in with the crowd. Instead, you can politely say why you disagree or excuse yourself and find a group of people who you relate to better. If you’re nervous, don’t overcompensate by trying to look relaxed and casual — it’ll be obvious you’re putting on a front. Instead, nothing is more endearing than saying, “I’m a little nervous!” to a room of people who probably feel the exact same way.

    On the same note, if you don’t understand why someone wants you to do something, question it. You can do this at work, at home, or even with people you don’t know well. Nobody should force you to do something you don’t want to do.

    Also, even if you’re willing to do what’s asked of you, there’s nothing wrong with asking for more clarification. People will realize that you’re not a person to be bossed around.

    3. Understand Why You’re Struggling at Work

    Being self-conscious at work can get in the way of your daily responsibilities, your relationships with co-workers, and even your career as a whole. If you’re facing some sort of conflict but you’re too nervous to speak up, you may be at the whim of what happens to you instead of taking some control.

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    If you’re usually confident at work, you may be wondering where this new self-consciousness is coming from. It’s possible that you’re dealing with burnout.[4] Common signs are anxiety, fatigue and distraction, all of which can leave you feeling under-confident.

    4. Succeed at Something

    When you create success in your life, it’s easier to feel confident[5] and less self-conscious. If you feel self-conscious at work, finish the project that’s been looming over your head. If you feel self-conscious in the gym, complete an advanced workout class.

    Exposing yourself to what you’re scared of and then succeeding at it in some way (even just by finishing it) can do wonders for your self-esteem. The more confidence you build, the more likely you are to have more success in the future, which will create a cycle of confidence-building.

    5. Treat All of You — Not Just Your Self-Consciousness

    Trying to solve your self-consciousness alone may not treat the root of the problem. Instead, take a well-rounded approach to lower your self-consciousness and build confidence in areas where you may struggle.

    Even professional counselors are embracing this holistic type of treatment[6] because they feel that the health of the mind and body are inextricably linked. This approach combines physical, spiritual, and psychological components. Common activities and treatments include meditation, yoga, massage, and healthy changes to diet and exercise.

    If much of this is new to you, it will pay to give it a try. You never know how it will impact you.

    If you’re feeling self-conscious about how your body looks, a massage that makes you feel great could boost your confidence. If you try a new workout, you could have something exciting to talk about the next time you’re in a group setting.

    Putting yourself in a new situation and learning that you can get through it with grace can give you the confidence to get through all sorts of events and nerve-wracking moments.

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    6. Make the Changes That Are Within Your Control

    Let’s say you walk into a room and you’re self-conscious about how you look. However, you may have put a lot of time and effort into your outfit. Even though it may stand out, this is how you have chosen to express yourself.

    You have to work on your internal confidence, not your external appearance. There’s nothing to change other than your outlook.

    On the other hand, maybe there’s something that you don’t like about yourself that you can change. For example, maybe you hate how a birthmark on your face looks or have varicose veins that you think are unsightly. If you can do something about these things, do it! There’s nothing wrong with changing your appearance (or skills, education, etc.) if it’s going to make you more confident.

    You don’t have to accept your current situation for acceptance’s sake. There’s no award for putting up with something you hate. Confidence is also required to make changes that are scary, even if they’re for the better. Plus, it may be an easier fix than you thought. For example, treating varicose veins doesn’t have to involve surgery — sometimes simple compression stockings will take care of the problem.[7]

    7. Realize That Everyone Has Awkward Moments

    Everyone has said something awkward to someone else and lived to tell the tale. We’ve all forgotten somebody’s name or said, “You too!” when the concession stand girl says to enjoy our movie. Not only are these things uber-common, but they’re not nearly as embarrassing as you feel they are.

    Think about how you react when someone else does something awkward. Do you think, “Wow, that person’s such a loser!” or do you think, “What a relief, I’m not the only one who does that.” Chances are good that’s the same reaction others have to you when you stumble.

    Remember, self-consciousness is a state of mind that you have control over. You don’t have to feel this way. Do what you need to in order to build your confidence, put your self-consciousness in perspective, and start exercising your “I feel awesome about myself” muscle. It’ll get easier with time.

    When Is Being Self-Conscious a Good Thing?

    Self-consciousness can sometimes be a good thing[8], but you have to take the awkwardness and nerves out of it.

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    In this case, “self-aware” is a much better term. Knowing how you come off to people is an excellent trait; you’ll be able to read a room and understand how what you do and say affects others. These are fantastic skills for people work and personal relationships.

    Self-awareness helps you dress appropriately for the occasion, tells you that you’re talking too loud or not loud enough, and guides a conversation so you don’t offend or bore anyone.

    It’s not about being someone you’re not — that can actually have adverse effects, just like self-consciousness. Instead, it’s about turning up certain aspects of yourself to perform well in the situation.

    Final Thoughts

    When you’re self-conscious, you’re constantly battling with yourself in an effort to control how other people view you. You try to change yourself to suit what you think other people want to see.

    The truth, though, is that you can’t actually control how other people view you — and you may not even be correct about how they view you in the first place.

    Being confident doesn’t happen overnight. Instead, it happens in small steps as you slowly build your confidence and say “no” to your self-consciousness. It also requires accepting that you’re going to feel self-conscious sometimes, and that’s okay.

    Sometimes worrying that there is a problem can be more stressful than the problem itself. Feeling bad for feeling self-conscious can be more troublesome than simply feeling it and getting on with the day.

    Forgive yourself for being human and make the small changes that will lead to better confidence in the future.

    More Tips for Improving Your Self-Esteem

    Featured photo credit: Cata via unsplash.com

    Reference

    [1] Merriam-Webster: Self-conscious
    [2] Bustle: 7 Tips On How To Stop Feeling Self-Conscious
    [3] Marc and Angel: 10 Things to Remember When You Feel Unsure of Yourself
    [4] Bostitch: How to Protect Small Businesses From Burnout
    [5] Psychology Today: Self-conscious? Get Over It
    [6] Wake Forest University: Embracing Holistic Medicine
    [7] Center for Vein Restoration: What Causes Venous Ulcers, and How Are They Treated?
    [8] Scientific American: The Pros and Cons of Being Self-Aware

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