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How To Pitch Successfully

How To Pitch Successfully

Why should I listen to you?

    I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.

    Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if you persist. If you do not, these tips are useless.

    Be Brief

    If you can’t tell a reporter who you are and what you’re pitching in less than a paragraph, they’re moving on.

    How Do I Contact You?

    I mumble, so it is important that I tell journalists to contact me through email to ensure clarity.

    Clearly state in your email how the reporter can contact you. Your email signature is useless.

    What’s The Hook?

    Find a relevant local hook:

    “Albany Man Sets Self On Fire!” Lucky you, you sell micro fire extinguishers for such occasions. Your brief email should:

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    1) Establish the connection.  The advantage always goes to the local connection.

    2) Who you are (and why we should care). There are too many “experts” today, why are you different?

    10: 1

    Fact: For every ten emails you send, you will yield (maybe) one reply. Just keep going.

    No All Purpose Emails, Please

    When I first started pitching, I used to copy and paste press releases. Boy was that stupid. Although time consuming, your emails need to be personalized.

    Also: Don’t bother with the “blind” press release. Have one ready, but do not send the press release with your initial contact.

    Is The Content Appropriate?

    Business stories go to business editors. Do not cross the streams.

    Also: Do not contact reporters if there is a designated editor for the area you are pitching. The editors give the assignments to the reporters (in most cases.) If you pitch to a reporter, they have to pitch the story to the editor anyway.

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    Only contact the reporter if contact information is not available for the editor.

    No, I will Not Click On Your Link

    Do not send links. Your email must be self contained. If there is interest, you can provide further information later. Linking out says you’re lazy and didn’t care enough to pitch yourself.

    Don’t Lose The Opportunity

    You may have an opportunity to pitch your story in a different way depending on the reporter’s reply. So if they say they can’t use your story as pitched but leave the door open, you can (briefly) re-pitch.

    Be Polite. Even If The Reporter Is Not.

    Some reporters are asses. If you are rejected or if you receive a nasty rejection, brush it off.

    What’s that saying about arguing on the Internet?

    The Follow-up

    After a week, you may send one brief note to inquire about your pitch. If you do not hear anything, the second week you may call. Do not call until you’ve waited the appropriate amount of time.

    If you are unsuccessful, move on.

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    Contact Us Sparingly

    Do not contact reporters for every announcement. Wait until you have something groundbreaking. How do you know if you have one? Talk to your friends beyond the world of blogging and ask for their opinion. If they’re interested, you may proceed. Think about the average person, not techies.

    Networking & Growth

    Make friends with reporters. This may be the difference between getting your story covered and getting ignored. How? Make friends. There is no secret to networking. I am embarrassingly shy in person, but I’ve managed to make contacts with different newspaper reporters because of my field of work. You just need to keep your eyes and ears open for an opportunity to make friends.

    Media Breeds Media

    Media coverage breeds media coverage. Once you have an outlet reporting what you’re doing, it lends you credibility to advance to the next level.

    For example, this is my current plan for promoting my Twitter Novel: Glens Falls Post Star (Small), Albany Times Union (Medium), New York Times (Large.) The media outlets higher on the ladder are more interested in items when they were previously covered.

    Also: Once you’ve established media credibility, you can leverage it to approach other outlets. Hold off on television and radio until you’ve hit the newspapers.

    News directors at other media outlets follow the newspaper and may contact you if they like what they see.

    Always let them make the first contact. It’s an ego thing.

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    Punchy Email Headlines

    Seven words or less. Catch their interest.

    Make It Personal For You

    Sometimes your story makes what you’re pitching more interesting. If you can’t find a tie within the news, what from your background ties you to the outlet or community?

    I am a former Alfred State College student. When I contact media outlets in Western New York, I mention this to help build a connection.

    If you went to college, start with the media market that covers your school. Everyone loves “Alumni Doing Awesome” stories.

    Make it Personal For Them

    Do not email the general email accounts.

    Find out who covers what, look at their previous stories, and if you can’t tie in your pitch or find a local connection, make a pitch about how what you’re doing ties into their area of coverage.

    This is not a perfect list. Far from it; however, my intention here is to be helpful to my fellow bloggers and relieve some of the stress headaches induced by bloggers for my fellow journalists. Pitch well.

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    Last Updated on February 18, 2019

    Why It’s Never Too Late To Redefine Yourself

    Why It’s Never Too Late To Redefine Yourself

    The ability to reinvent and redefine yourself is a bold, daring and purposeful choice. It doesn’t just happen. You have to make a conscious, intentional choice and then follow through.

    If the thought of forging a new path, changing habits, thought patterns and your inner circle of friends scares you – you’re not alone. Change can be a very scary thing. It takes courage, fortitude and a bit of faith to decide to shed your old self and don a new persona. However, it is one of the most critical processes one must repeatedly endure in the pursuit of destiny. Change unlocks new levels of potential.

    The Need for Change

    Everyday when we wake up, we make a decision. We decide to follow our routine or we decide to go off script and shake things up a bit. For those who are creatures of habit, routine is comfortable, easy and produces very little stress. The problem with this is, after a while you stop growing.

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    We all reinvent ourselves at some point in our lives. It is absolutely necessary to achieve certain levels of success.

    Reflect back on who you were as a teenager and then who you were at 25. Those are two very different people. Most of us are completely different. Your thought patterns changed, your appearance, job, level of education and even your friends– changed. We like to refer to this as “growing up” or maturing and consider it to be one of life’s natural progressions. However the changes you made were purposeful and deliberate.

    This process must be a lifelong and continuous cycle. You are never too old to refresh yourself.

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    Happy_old_man

      Signs It’s Time to Redefine

      “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.”– Mireille Guiliano

      So how do you know when it’s time for a system upgrade? There are signs along the way that alert you that it is time for an overhaul. The first sign is the feeling of being stuck. If you feel like you are in a rut, you’re bored with life or you need some newness and excitement, a self reinvention may be in order. Re-evaluate your life vision and your goals. Is that vision still valid and are your goals consistent with your vision and–are they achievable? If you are off course, it’s time for a change. If you are not moving forward and making progress, it’s time for a change.

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      In life, there’s no such thing as neutrality–you’re either moving forward or you are moving backward. Time constantly moves forward and if you are standing still, you are actually losing ground. No matter your age or stage in life– there is always room for improvement.

      “You’re never too old to set another goal or dream a new dream.” ~C. S. Lewis

      The second sign that you are due for a change is the occurrence of major life events in which change is forced upon you. Getting married, starting a new job, being promoted, ending a relationship, becoming a parenting or relocating are all prime opportunities to completely overhaul your life.

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      When these major shifts occur in your life–you have to shift with them. You can’t have a single mentality and have a successful marriage. You can’t remain selfish and irresponsible, and raise a healthy, well-adjusted child. You can’t be promoted to a supervisory position and keep the same subordinate attitude. Each level of success requires something different from you.

      Aronld in Predator

        Consider, for a moment, Arnold Schwarzenegger. People may have different opinions about his character and some of his life choices, but he is a master at reinventing himself. He achieved the ultimate success as a professional body builder by earning the title “Mr. Universe” three times. He then earned a tremendous amount of fame and fortune in the entertainment industry making action/adventure films. And in his latest role, he served two terms as the Governor of California. He succeeded as a professional body builder, a film star and a politician. Each role required massive amounts of change, commitment, strength and hard work.

        And if Arnold can do it…so can you!

        Featured photo credit: BK via flickr.com

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