Advertising
Advertising

How To Pitch Successfully

How To Pitch Successfully

Why should I listen to you?

    I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.

    Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if you persist. If you do not, these tips are useless.

    Be Brief

    If you can’t tell a reporter who you are and what you’re pitching in less than a paragraph, they’re moving on.

    How Do I Contact You?

    I mumble, so it is important that I tell journalists to contact me through email to ensure clarity.

    Clearly state in your email how the reporter can contact you. Your email signature is useless.

    What’s The Hook?

    Find a relevant local hook:

    “Albany Man Sets Self On Fire!” Lucky you, you sell micro fire extinguishers for such occasions. Your brief email should:

    Advertising

    1) Establish the connection.  The advantage always goes to the local connection.

    2) Who you are (and why we should care). There are too many “experts” today, why are you different?

    10: 1

    Fact: For every ten emails you send, you will yield (maybe) one reply. Just keep going.

    No All Purpose Emails, Please

    When I first started pitching, I used to copy and paste press releases. Boy was that stupid. Although time consuming, your emails need to be personalized.

    Also: Don’t bother with the “blind” press release. Have one ready, but do not send the press release with your initial contact.

    Is The Content Appropriate?

    Business stories go to business editors. Do not cross the streams.

    Also: Do not contact reporters if there is a designated editor for the area you are pitching. The editors give the assignments to the reporters (in most cases.) If you pitch to a reporter, they have to pitch the story to the editor anyway.

    Advertising

    Only contact the reporter if contact information is not available for the editor.

    No, I will Not Click On Your Link

    Do not send links. Your email must be self contained. If there is interest, you can provide further information later. Linking out says you’re lazy and didn’t care enough to pitch yourself.

    Don’t Lose The Opportunity

    You may have an opportunity to pitch your story in a different way depending on the reporter’s reply. So if they say they can’t use your story as pitched but leave the door open, you can (briefly) re-pitch.

    Be Polite. Even If The Reporter Is Not.

    Some reporters are asses. If you are rejected or if you receive a nasty rejection, brush it off.

    What’s that saying about arguing on the Internet?

    The Follow-up

    After a week, you may send one brief note to inquire about your pitch. If you do not hear anything, the second week you may call. Do not call until you’ve waited the appropriate amount of time.

    If you are unsuccessful, move on.

    Advertising

    Contact Us Sparingly

    Do not contact reporters for every announcement. Wait until you have something groundbreaking. How do you know if you have one? Talk to your friends beyond the world of blogging and ask for their opinion. If they’re interested, you may proceed. Think about the average person, not techies.

    Networking & Growth

    Make friends with reporters. This may be the difference between getting your story covered and getting ignored. How? Make friends. There is no secret to networking. I am embarrassingly shy in person, but I’ve managed to make contacts with different newspaper reporters because of my field of work. You just need to keep your eyes and ears open for an opportunity to make friends.

    Media Breeds Media

    Media coverage breeds media coverage. Once you have an outlet reporting what you’re doing, it lends you credibility to advance to the next level.

    For example, this is my current plan for promoting my Twitter Novel: Glens Falls Post Star (Small), Albany Times Union (Medium), New York Times (Large.) The media outlets higher on the ladder are more interested in items when they were previously covered.

    Also: Once you’ve established media credibility, you can leverage it to approach other outlets. Hold off on television and radio until you’ve hit the newspapers.

    News directors at other media outlets follow the newspaper and may contact you if they like what they see.

    Always let them make the first contact. It’s an ego thing.

    Advertising

    Punchy Email Headlines

    Seven words or less. Catch their interest.

    Make It Personal For You

    Sometimes your story makes what you’re pitching more interesting. If you can’t find a tie within the news, what from your background ties you to the outlet or community?

    I am a former Alfred State College student. When I contact media outlets in Western New York, I mention this to help build a connection.

    If you went to college, start with the media market that covers your school. Everyone loves “Alumni Doing Awesome” stories.

    Make it Personal For Them

    Do not email the general email accounts.

    Find out who covers what, look at their previous stories, and if you can’t tie in your pitch or find a local connection, make a pitch about how what you’re doing ties into their area of coverage.

    This is not a perfect list. Far from it; however, my intention here is to be helpful to my fellow bloggers and relieve some of the stress headaches induced by bloggers for my fellow journalists. Pitch well.

    More by this author

    How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps 6 Simple Steps to Make Progress Towards Achieving Goals Seven Budget-Friendly Things to do in San Juan, Puerto Rico 6 Easy Ways to Treat Yourself A Random List of Unique Gifts

    Trending in Communication

    110 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks 2When You Start to Enjoy Being Single, These 12 Things Will Happen 321 Best Tips On Making A Long Distance Relationship Work 4The Skill That Most People Don’t Have: Active Listening 518 Signs You’ve Found Your Soulmate

    Read Next

    Advertising
    Advertising

    Last Updated on August 16, 2018

    10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

    10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

    The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

    In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

    Here are 10 ways to help you step out of your comfort zone and get closer to success:

    1. Become aware of what’s outside of your comfort zone

    What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

    Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

    2. Become clear about what you are aiming to overcome

    Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

    Advertising

    How does this fear apply uniquely to each situation? Be very specific.

    Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

    Or, are you afraid of being ignored?

    3. Get comfortable with discomfort

    One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

    Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

    4. See failure as a teacher

    Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

    Advertising

    Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

    Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

    10 Famous Failures to Success Stories That Will Inspire You to Carry On

    5. Take baby steps

    Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

    Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

    Take a look at this article on how you can start taking baby steps:

    Advertising

    The Number One Secret to Life Success: Baby Steps

    6. Hang out with risk takers

    There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

    Almost inevitably, their influence will start have an effect on your behavior.

    7. Be honest with yourself when you are trying to make excuses

    Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

    Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

    8. Identify how stepping out will benefit you

    What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

    Advertising

    9. Don’t take yourself too seriously

    Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

    If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

    10. Focus on the fun

    Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

    Featured photo credit: Unsplash via unsplash.com

    Read Next