Advertising
Advertising

How To Pitch Successfully

How To Pitch Successfully

Why should I listen to you?

    I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.

    Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if you persist. If you do not, these tips are useless.

    Be Brief

    If you can’t tell a reporter who you are and what you’re pitching in less than a paragraph, they’re moving on.

    How Do I Contact You?

    I mumble, so it is important that I tell journalists to contact me through email to ensure clarity.

    Clearly state in your email how the reporter can contact you. Your email signature is useless.

    What’s The Hook?

    Find a relevant local hook:

    “Albany Man Sets Self On Fire!” Lucky you, you sell micro fire extinguishers for such occasions. Your brief email should:

    Advertising

    1) Establish the connection.  The advantage always goes to the local connection.

    2) Who you are (and why we should care). There are too many “experts” today, why are you different?

    10: 1

    Fact: For every ten emails you send, you will yield (maybe) one reply. Just keep going.

    No All Purpose Emails, Please

    When I first started pitching, I used to copy and paste press releases. Boy was that stupid. Although time consuming, your emails need to be personalized.

    Also: Don’t bother with the “blind” press release. Have one ready, but do not send the press release with your initial contact.

    Is The Content Appropriate?

    Business stories go to business editors. Do not cross the streams.

    Also: Do not contact reporters if there is a designated editor for the area you are pitching. The editors give the assignments to the reporters (in most cases.) If you pitch to a reporter, they have to pitch the story to the editor anyway.

    Advertising

    Only contact the reporter if contact information is not available for the editor.

    No, I will Not Click On Your Link

    Do not send links. Your email must be self contained. If there is interest, you can provide further information later. Linking out says you’re lazy and didn’t care enough to pitch yourself.

    Don’t Lose The Opportunity

    You may have an opportunity to pitch your story in a different way depending on the reporter’s reply. So if they say they can’t use your story as pitched but leave the door open, you can (briefly) re-pitch.

    Be Polite. Even If The Reporter Is Not.

    Some reporters are asses. If you are rejected or if you receive a nasty rejection, brush it off.

    What’s that saying about arguing on the Internet?

    The Follow-up

    After a week, you may send one brief note to inquire about your pitch. If you do not hear anything, the second week you may call. Do not call until you’ve waited the appropriate amount of time.

    If you are unsuccessful, move on.

    Advertising

    Contact Us Sparingly

    Do not contact reporters for every announcement. Wait until you have something groundbreaking. How do you know if you have one? Talk to your friends beyond the world of blogging and ask for their opinion. If they’re interested, you may proceed. Think about the average person, not techies.

    Networking & Growth

    Make friends with reporters. This may be the difference between getting your story covered and getting ignored. How? Make friends. There is no secret to networking. I am embarrassingly shy in person, but I’ve managed to make contacts with different newspaper reporters because of my field of work. You just need to keep your eyes and ears open for an opportunity to make friends.

    Media Breeds Media

    Media coverage breeds media coverage. Once you have an outlet reporting what you’re doing, it lends you credibility to advance to the next level.

    For example, this is my current plan for promoting my Twitter Novel: Glens Falls Post Star (Small), Albany Times Union (Medium), New York Times (Large.) The media outlets higher on the ladder are more interested in items when they were previously covered.

    Also: Once you’ve established media credibility, you can leverage it to approach other outlets. Hold off on television and radio until you’ve hit the newspapers.

    News directors at other media outlets follow the newspaper and may contact you if they like what they see.

    Always let them make the first contact. It’s an ego thing.

    Advertising

    Punchy Email Headlines

    Seven words or less. Catch their interest.

    Make It Personal For You

    Sometimes your story makes what you’re pitching more interesting. If you can’t find a tie within the news, what from your background ties you to the outlet or community?

    I am a former Alfred State College student. When I contact media outlets in Western New York, I mention this to help build a connection.

    If you went to college, start with the media market that covers your school. Everyone loves “Alumni Doing Awesome” stories.

    Make it Personal For Them

    Do not email the general email accounts.

    Find out who covers what, look at their previous stories, and if you can’t tie in your pitch or find a local connection, make a pitch about how what you’re doing ties into their area of coverage.

    This is not a perfect list. Far from it; however, my intention here is to be helpful to my fellow bloggers and relieve some of the stress headaches induced by bloggers for my fellow journalists. Pitch well.

    More by this author

    Have You Ever Wished Your Kids Will Beg To Do Their Chores? 20 Things People Regret the Most Before They Die Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science Quit Your Job If You Don’t Like It, No Matter What What Highly Successful People Do Every Day To Perform At Their Best

    Trending in Communication

    1 5 Powerful Self-Care Ideas for When Life Is Stressful 2 30 Refreshing Routines to Boost Your Morning Motivation 3 Feeling Like a Failure? 10 Simple Things to Help You Rise Again 4 What Motivates You to Succeed in Life and Keep Moving Forward? 5 6 Effective Negotiation Skills to Master

    Read Next

    Advertising
    Advertising
    Advertising

    Published on September 23, 2020

    6 Effective Negotiation Skills to Master

    6 Effective Negotiation Skills to Master

    I don’t know about you, but many times when I hear the word negotiate I think of lawyers working out a business deal or having to do battle with a car salesman to try to get a lower price. Since I am in recruiting, the term “negotiation” comes up when someone is attempting to get a higher compensation package.

    If we think about it, we tend to negotiate almost every day in a wide variety of things we do. Getting a handle on the important negotiation skills can be incredibly beneficial in many parts of our lives. Let’s take a look at 6 effective negotiation skills to master.

    What is Negotiation?

    First, let’s take a look at what negotiation is. Put simply, negotiation is a method by which people settle their differences. It is a process in which compromise or agreement can be reached without argument or dispute.

    Anytime two people or sides disagree on something, they are almost always looking for the best possible outcome for their side. This could be from an individual’s perspective or someone representing an organization.

    In reality, it’s rare that one side gets everything they want and the other side gets nothing that they are seeking. Seeking to reach a common ground of sorts where both sides feel like they are getting most of what they want is the key to being successful and maintaining the relationship.

    Places We Negotiate

    I’ve mentioned that we negotiate in just about all phases of our life. For those of you who are shaking your head no, I invite you to think about the following:

    1. Work/Business

    This one is the most obvious and it’s what naturally comes to mind when we think of the word “negotiate”.

    When you first started at your current job, you might have asked for a higher salary. It could be that you delivered a huge new client to your company and used this as leverage in your most recent evaluation for more compensation. If you work with vendors (and just about every company does), maybe you worked them to a lower price or better contract terms.

    Advertising

    In recruiting, I negotiate with candidates and hiring managers all the time to land the best talent I can find. It’s very common to accept additional work with the (sometimes spoken, sometimes unspoken) agreement that it will benefit your career in the future.

    Recently, I took over a project that was my boss was working on so that I would be able to attend a conference later in the year. And so it goes, we do this all day long at work.

    2. Personal

    I don’t know about you, but I negotiate with my spouse all the time. I’ll cook dinner with the understanding that she does the dishes. Who wants to mow the lawn and who wants to vacuum and dust the house?

    I think we should save 10% for retirement, but she thinks 5% is plenty. Therefore, we save 8%. And don’t even get me started with my kids. My older daughter can borrow my car as soon as she finishes her chores. My younger daughter can go hang out with her friends when her homework is done.

    Then, there are all those interactions in our personal lives outside our homes. The carpenter wants to charge me $12,000 to build a new deck. I think $10,000 is plenty so we agree on $11,000. I ask my neighbor if I can borrow his snowblower in the winter if I invite him over the next time I grill steak. And so on.

    3. Ourselves

    You didn’t expect this one, did you? We negotiate with ourselves all day long.

    I’ll make sure I don’t skip my workout tomorrow since I’m going to have that extra piece of pizza. My spouse has been quiet the last few days, is it worth me asking her about, or should I leave it alone? I think the car place charged me for some repairs that weren’t needed, should I say something or just let it go? I know my friend has been having some personal challenges, should I check in with him? We’ve been friends for a long time, I’m sure he’d come to me if he needed help. I’ve got the #4 pick in this year’s Fantasy Football draft, should I choose a running back or a wide receiver?

    Think about that non-stop voice inside your head. It always seems to be chattering away about something and many times, it’s us negotiating with ourselves. I’ll finish up that report that the boss needs before I turn on the football game.

    Advertising

    Why Negotiation Skills Are So Important

    Put simply, negotiation skills are important because we all interact with other people, and not only other people but other organizations and groups of people as well.

    We all rarely want the same thing or outcome. Most of the time a vendor is looking at getting you to pay a higher price for something than you want to spend. Therefore, it’s important to negotiate to some middle ground that works well for both sides.

    My wife and I disagree on how much to save for retirement. If we weren’t married it wouldn’t be an issue. We’d each contribute how much we wanted to on our retirement funds. We choose to be married, so we have to come to some agreement that we both feel comfortable with. We have to compromise. Therefore, we have to negotiate.

    If we each lived on a planet by ourselves, we would be free to do just about anything we wanted to. We wouldn’t have to compromise with anyone because we wouldn’t interact with anyone. We would make every choice unilaterally the way we wanted to.

    As we all know, this isn’t how things are. We are constantly interacting with other people and organizations, each one with their own agenda’s, viewpoints, and opinions. Therefore, we have to be able to work together.

    6 Negotiation Skills to Master

    Having strong negotiation skills helps us create win-win situations with others, allowing us to get most of what we want in conjunction with others around us.

    Now, let’s look at 6 effective negotiation skills to master.

    1. Preparation

    Preparation is a key place to start with when getting ready to negotiate. Being prepared means having a clear vision of what you want and how you’d go about achieving it. It means knowing what the end goal looks like and also what you are willing to give to get it.

    Advertising

    It also means knowing who you are negotiating with and what areas they might be willing to compromise on. You should also know what your “bottom line” is. By “bottom line” I mean what is the most you are willing to give up to get what you want.

    For instance, several years ago, I decided it was time to get a newer car. I say newer because I wanted a “new to me” car, not a brand new car. I did my research and figured out what type of car I wanted. I decided on what must-have items on the car I wanted, the highest amount of miles that would already be on it, the colors I was willing to get it in, and the highest amount of money I was willing to pay.

    After visiting numerous car dealerships I was able to negotiate buying a car. I knew what I was willing to give up (amount of money) and what I was willing to accept, things like the color, amount of miles, etc. I came prepared. This is critical.

    2. Clear Communication

    The next key skill you need to be an effective negotiator is clear communication. You have to be able to clearly articulate what you want to the other party. This means both clear verbal and written communication.

    If you can’t clearly tell the other person what you want, how do you expect to get it? Have you ever worked through something with a vendor or someone else only to learn of a surprise right at the end that wasn’t talked about before? This is not what you would call clear communication. It’s essential to be able to share a coherent and logical vision with the person you are working with.

    3. Active Listening

    Let’s do a quick review of active listening. This is when you are completely focused on the speaker, understand their message, comprehend the information, and respond appropriately. This is a necessary ingredient to be able to negotiate successfully. You must be able to fully focus on the other person’s wants to completely understand them.

    If you aren’t giving them your full attention, you may miss some major points or details. This leads to frustration down the road on both sides. Ensure you are employing your active listening skills when in arbitration mode.

    4. Teamwork and Collaboration

    To be able to get to a place of common ground and a win-win scenario, you have to have a sense of teamwork and collaboration.

    Advertising

    If you are only thinking about yourself and what you want without giving much care to what the other person is wanting, you are bound to wind up without a solution. The other person may get frustrated and give up if they see you are unwilling to meet them halfway or care little for what they want.

    When you collaborate, you are working together to help each other get what is most important to you. The other upside to negotiating with a sense of teamwork and collaboration is that it helps create a sense of trust, which, in turn, helps provide positive energy for working to a successful conclusion.

    5. Problem Solving

    Problem-solving is another key negotiation skill. When you are working with the other person to get the deal done many times you’ll face new challenges along the way.

    Maybe you want a new vendor to provide training on the software they are selling you but they say it’s going to cost an additional $20,000 to provide this service. If you don’t have the additional $20,000 in the budget to spend on the software but you feel the training is critical, how are you going to solve that problem?

    From what I’ve seen, most vendors aren’t willing to provide additional services without getting paid for them. This is where problem-solving skills will help continue the discussions. You might suggest to the vendor that your company will also be looking to replace their financial software next year, and you’d be happy to ensure they get one of the first seats at the table when the time comes if they could perhaps lower the pricing on their training.

    There’s a solution to most challenges, but it takes problem-solving skills to work through them effectively.

    6. Decision-Making Ability

    Finally, having strong decision-making ability will help you seal the deal when you get to a place where everyone feels like they are getting what works for them. Each step of the way you can cross off the list when you get what you are looking for and decide to move onto the next item. Then, once you have all of your must-have boxes checked and the other side feels good about things, it’s time to shake hands and sign on the dotted line. Powerful decision-making ability will help you get to the finish line together.

    Conclusion

    There you have it, 6 effective negotiation skills to master to lead a more fulfilling life. Once we realize that we negotiate in one form or another almost every day in every phase of our lives, we realize how critical a skill it is.

    Possessing strong negotiation skills will help you in nearly every one of your relationships at both the workplace and in your personal life. If you feel your arbitration tools could use some sharpening, try some of the 6 effective negotiation skills to master that we’ve talked about.

    More Tips to Improve Your Negotiation Skills

    Featured photo credit: Windows via unsplash.com

    Read Next