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How to Give a Great Speech, Part 1: Preparation

How to Give a Great Speech, Part 1: Preparation

How to Give a Great Speech

    If you have to give a keynote speech, an after-dinner talk, or an address to a group of customers or colleagues then preparation leads to success. Here are some key tips:

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    1. Investigate the audience.

    Find out as much as you can about your audience, their interests and their likely mood. What is it that they will want from your session – information, entertainment, tips, ideas, guidance? What will they have heard or done just before you come on? Will they be impatient to eat? Will they have had something to drink? The better you understand their needs and attitude the more suitable you can make your speech.

    2. Talk to the organiser.

    If you are giving a talk at someone else’s event then find out what outcomes they want from your session. What are their expectations? What would represent success for them?

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    3. Investigate the logistics.

    What is the room layout – theatre style, cabaret style etc? Will you have a podium, a stage or a microphone? Ask for the things that you might need – e.g. a microphone, a projector and even a glass of water. Understand the programme and exactly how much time you have. Look at what comes before and after you and make sure that your talk fits in appropriately.

    4. Select the theme of your talk and the key message.

    What is the main purpose of your communication? What is the single most important thing you are trying to achieve with this talk? Focus on that. It is easier for people to understand and remember a short clear message rather than a long rambling collection of different points.

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    5. Write down various ideas that support your message.

    Collect different ideas, stories, quotations, jokes (if appropriate) that relate to and support your theme. You can do this on separate pieces of paper or on your computer. Move them around and consider how to construct your story.

    6. Build a structure.

    Your talk should have a simple and clear structure to it. For example you might start by stating a problem that affects the listeners. You might explain what causes the problem and why it is serious. You might then introduce your proposal for solving the problem. Then you might finish with a summary and a call to action that lucidly states what you want them to do. Whatever the topic, your talk should build in a logical way so that your audience can easily follow your train of thought.

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    7. Add some light and shade.

    Variety is the spice of life. Think about how you can make your talk really engaging by mixing the approach a little. You do not want dry facts and serious admonitions all the way through. If appropriate add in some humour to lighten the mood. Include some stories if possible – preferably about real people or even yourself. The personal touch can really help to give the talk authenticity and interest.

    8. Practise, practise, practise.

    Put your material together in the best way you can and then try it. Practise the talk – preferably out loud. Move things around and drop the less effective points so that the talk really fits together well and communicates the most important points effectively. If possible get someone to listen to your rehearsal and give you some constructive feedback. Check your timing and ensure that you will not over-run.

    9. Memorise and use prompt cards.

    You should not try to memorise the whole talk – just the key headings so that you can remember the main points. The subsidiary material will come to you in a natural way if you know the key topics. If you feel unsure on this then have some prompt cards just in case.

    If you follow these steps you are half way there. Now all you have to do is to deliver the talk really well and we will cover that next.

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    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    Face Adversity with a Smile How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally

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    Last Updated on April 6, 2020

    10 Powerful Ways to Influence People Positively

    10 Powerful Ways to Influence People Positively

    Most discussions on positively influencing others eventually touch on Dale Carnegie’s seminal work, How to Win Friends and Influence People. Written more than 83 years ago, the book touches on a core component of human interaction, building strong relationships. It is no wonder why.

    Everything that we do hinges on our ability to connect with others and formulate deep relationships. You cannot sell a house, buy a house, advance in most careers, sell a product, pitch a story, teach a course, etc. without building healthy relationships. Managers get the best results from their teams, not through brute force, but to careful appeals to their sensibilities, occasional withdrawals from the reservoir of respect they’ve built. Using these tactics, they can influence others to excellence, to productivity, and to success.

    Carnegie’s book is great. Of course, there are other resources too. Most of us have someone in our lives who positively influences us. The truth is positively influencing people is about centering the humanity of others. Chances are, you know someone who is really good at making others feel like stars. They can get you to do things that the average person cannot. Where the requests of others sound like fingernails on a chalkboard, the request from this special person sounds like music to your ears. You’re delighted to not only listen but also to oblige.

    So how to influence people in a positive way? Read on for tips.

    1. Be Authentic

    To influence people in a positive way, be authentic. Rather than being a carbon copy of someone else’s version of authenticity, uncover what it is that makes you unique.

    Discover your unique take on an issue and then live up to and honor that. Once of the reasons social media influencers are so powerful is that they have carved out a niche for themselves or taken a common issue and approached it from a novel or uncommon way. People instinctually appreciate people whose public persona matches their private values.

    Contradictions bother us because we crave stability. When someone professes to be one way, but lives contrary to that profession, it signals that they are confused or untrustworthy and thereby, inauthentic. Neither of these combinations bode well for positively influencing others.

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    2. Listen

    Growing up, my father would tell me to listen to what others said. He told me if I listened carefully, I would know all I needed to know about a person’s character, desires and needs.

    To positively influence others, you must listen to what is spoken and what is left unsaid. Therein lies the explanation for what people need in order to feel validated, supported and seen. If a person feels they are invisible, and unseen by their superiors, they are less likely to be positively influenced by that person.

    Listening meets a person’s primary need of validation and acceptance.

    Take a look at this guide on how to be a better listener: How to Practice Active Listening (A Step-By-Step Guide)

    3. Become an Expert

    Most people are predisposed to listen to, if not respect, authority. If you want to positively influence others, become an authority in the area in which you seek to lead others. Research and read everything you can about the given topic, and then look for opportunities to put your education into practice.

    You can argue over opinions. You cannot argue, or it is unwise to argue, over facts and experts come with facts.

    4. Lead with Story

    From years of working in the public relations space, I know that personal narratives, testimonials and impact stories are incredibly powerful. But I never cease to be amazed with how effective a well-timed and told story can be.

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    If you want to influence people, learn to tell stories. Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. To learn more about how to tell powerful stories, and the ethics of storytelling, take a look at this article: How To Tell An Interesting Story In 4 Simple Steps

    5. Lead by Example

    It is incredibly inspiring to watch passionate, talented people at work or play. One of the reasons a person who is not an athlete can be in awe of athletic prowess is because human nature appreciates the extraordinary. When we watch the Olympics, Olympic trials, gymnastic competitions, ice skating, and other competitive sports, we can recognize the effort of people who day in and day out give their all. C

    ase in point: Simone Biles. The gymnast extraordinaire won her 6TH all-around title at the U.S. Gymnastics Championships after doing a triple double. She was the first woman to do so. Watching her gave me chills. Even non-gymnasts and non-competitive athletes can appreciate the talent required to pull off such a remarkable feat.

    We celebrate remarkable accomplishments and believe that their example is proof that we too can accomplish something great, even if it isn’t qualifying for the Olympics. To influence people in a positive way, we must lead by example, lead with intention and execute with excellence.

    6. Catch People Doing Good

    A powerful way to influence people in a positive way is to catch people doing good. Instead of looking for problems, look for successes. Look for often overlooked, but critically important things that your peers, subordinates and managers do that make the work more effective and more enjoyable.

    Once you catch people doing good, name and notice their contributions.

    7. Be Effusive with Praise

    It did not take me long to notice a remarkable trait of a former boss. He not only began and ended meetings with praise, but he peppered praise throughout the entire meeting. He found a way to celebrate the unique attributes and skills of his team members. He was able to quickly and accurately assess what people were doing well and then let them and their colleagues know.

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    Meetings were not just an occasion to go through a “To Do” list, they were opportunities to celebrate accomplishments, no matter how small they are.

    8. Be Kind Rather Than Right

    I am going to level with you; this one is tough. It is easy to get caught up in a cycle of proving oneself. For people who lack confidence, or people who prioritize the opinions of others, being right is important. The validation that comes with being perceived as “right” feeds one’s ego. But in the quest to be “right,” we can hurt other people. Once we’ve hurt someone by being unkind, it is much harder to get them to listen to what we’re trying to influence them to do.

    The antidote to influencing others via bullying is to prioritize kindness above rightness. You can be kind and still stand firm in your position. For instance, many people think that they need others to validate their experience. If a person does not see the situation you experienced in the way you see it, you get upset. But your experience is your experience.

    If you and your friends go out to eat and you get food poisoning, you do not need your friends to agree that the food served at the restaurant was problematic for you. Your own experience of getting food poisoning is all the validation you need. Therefore, taking time to be right is essentially wasted and, if you were unkind in seeking validation for your food-poison experience, now you’ve really lost points.

    9. Understand a Person’s Logical, Emotional and Cooperative Needs

    The Center for Creative Leadership has argued that the best way to influence others is to appeal to their logical, emotional and cooperative needs. Their logical need is their rational and educational need. Their emotional need is the information that touches them in a deeply personal manner. The cooperative need is understanding the level of cooperation various individuals need and then appropriately offering it.

    The trick with this system is to understand that different people need different things. For some people, a strong emotional appeal will outweigh logical explanations. For others, having an opportunity to collaborate will override emotional connection.

    If you know your audience, you will know what they need in order to be positively influenced. If you have limited information about the people whom you are attempting to influence, you will be ineffective.

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    10. Understand Your Lane

    If you want to positively influence others, operate from your sphere of influence. Operate from your place of expertise. Leave everything else to others. Gone are the days when being a jack of all trades is celebrated.

    Most people appreciate brands that understand their target audience and then deliver on what that audience wants. When you focus on what you are uniquely gifted and qualified to do, and then offer that gift to the people who need it, you are likely more effective. This effectiveness is attractive.

    You cannot positively influence others if you are more preoccupied by what others do well versus what you do well.

    Final Thoughts

    Influencing people is about centering your humanity. If you want to influence others positively, focus on the way you communicate and improve the relationship with yourself first.

    It’s hard to influence others if you’re still trying to figure out how to communicate with yourself.

    More Tips About Making Influence

    Featured photo credit: Wonderlane via unsplash.com

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