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How to Get a Blogger to Promote Your Product

How to Get a Blogger to Promote Your Product

You have a product or service to promote. You’ve heard great things about “conversational marketing”, “viral marketing”, and the like. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product.

It’s a good idea. So good that thousands marketrs and PR folks have been deluging bloggers from the Technorati Top 100 on down with press releases, insulting emails, even bullying tactics to get them to promote their products. So good that Lifehacker’s Gina Trapani posted a list of PR spammers and blocked emails from their domains. So good that the best way to get bad PR from bloggers these days is to try to get good PR from them.

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What went wrong?

One reason this wonderful idea isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return. Likewise, while it costs marketers little to reach out to bloggers, it can potentially cost bloggers quite a bit in terms of lost integrity and lost audiences. Offering a blogger your product for free seems nice, but a blogger can quickly lose their readers’ goodwill if they’re perceived as a shill for some company.

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Another reason marketers have had a hard time connecting with bloggers has to do with control. Bloggers are, as a rule, a pretty independent bunch. They often feel used when marketers approach them, out of the blue, and ask them to promote their product or service. And bloggers don’t like being used. Most popular bloggers are strong writers and good marketers; they could easily be working in the media, in advertising, or indeed in public relations or marketing if they wanted to (or were able to) sacrifice their independence.

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But all is not lost…

Reaching out to bloggers is still a good idea, though. Good bloggers have a special kind of rapport with their audiences, and are pretty adept at getting near the top of search engine result pages. Which means that a few kind words about your product on the right kind of blog can have a lot of life — piquing the interest of their regulars and turning up again and again in search results.

The trick is to treat bloggers with respect, both for them as people and for their relationship with their audience. Which means rather than the drive-by pitching that has characterized most efforts to reach bloggers so far, you need to think in terms of building long-term relationships with bloggers.

A few pointers

  • Do your research. Instead of spamming hundreds or thousands of blogs with pitches for your product, identify a handful of bloggers whose audiences will find the most value in your product. Show respect by learning something about the blogger — we make it very easy!
  • Take them seriously. Bloggers fight an uphill battle for legitimacy. You can show a great deal of respect by recognizing both the hard work and the talent that goes into creating a successful blog.
  • Explain yourself. Show that you’ve done your homework by explaining clearly what your product has to offer a blogger’s audience and how you think you can work together.
  • No strings. If you’d like a blogger to have a look at your product, make it absolutely clear that you don’t expect a positive review. Show your respect for the blogger by allowing him or her to make up their own mind about a product and to explain their opinion to their readers in their own way. Asking a blogger to lie for you is the quickest way to a) lose their interest, or worse, b) pan your product mercilessly.
  • Offer gifts, not bribes. This follows from “no strings”, but often marketers want to send t-shirts, pens, or other schwag to bloggers they work with. Nothing wrong with that, but again, make sure you’re not offering goods in return for positive reviews. Offer a gift as a thank you for a blogger’s time and consideration.
  • Do the groundwork. Treat a blog just like any media outlet — provide the blogger with everything she or he needs to properly evaluate your product or service.
  • Follow through. Keep in contact after a blogger has written about your product. Send them a thank you note, a testimonial, figures showing any impact their work might have had on your sales. Link to them from your site. Remember that a lot of blogs are businesses, and a lot of bloggers do related work as their day jobs — knowing their writing helped you increase sales 43% can help them sell ad space, gain new clients for their freelance business, or benefit them in other ways.
  • Ask for private feedback, too. A lot of bloggers will write a selective review of your product geared towards their readerships, while holding a separate personal view of the product. SHow your respect for them as an individual by asking if there’s anything they’d like to say that they chose not to include in their review.
  • Take your lumps graciously. Don’t attack bloggers who pan your product or service; if you’ve done your research and selected appropriate bloggers to pitch to, they’re disinterest in your product is probably a very important piece of information for you! Thank them for their time and move on — don’t, under any condition, “go after” them!

Remember, with rare exceptions, bloggers don’t make a lot of money blogging, and so their audience and their standing in the blogging community are their main rewards. Approaching them with respect for their position and their needs will gain you a lot of respect in return, and you may well find that the blogs you maintain relationships with have become a central part of your marketing strategy — and a set of important relationships in and of themselves.

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Last Updated on June 26, 2019

7 Ways to Make Life Changing Decisions

7 Ways to Make Life Changing Decisions

Most people don’t know the profound effects of making life decisions. Often times, we go through life oblivious to what thoughts we are thinking and what actions we are taking. Every single decision we make in our days shapes our current reality. It shapes who we are as a person because we habitually follow through with the decisions we make without even realizing it.

If you’re unhappy with the results in your life right now, making the effort to changing your decisions starting today will be the key to creating the person you want to be and the life you want to have in the future.

Let’s talk about the 7 ways you can go about making life changing decisions.

1. Realize the Power of Decision Making

Before you start making a decision, you have to understand what a decision does.

Any decision that you make causes a chain of events to happen. When you decide to pick up a cigarette to smoke it, that decision might result in you picking up another one later on to get that same high feeling. After a day, you may have gone through a pack without knowing it. But if you decide not to smoke that first cigarette and make a decision every five minutes to focus your attention somewhere else when you get that craving, after doing this for a week, your cravings will eventually subside and you will become smoke-free.

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But it comes down to making that very first decision of deciding whether or not to pick up that cigarette.

2. Go with Your Gut

Often times, we take too much time to make a decision because we’re afraid of what’s going to happen. As a result of this, we go through things like careful planning, deep analysis, and pros and cons before deciding. This is a very time consuming process.

Instead, learn to trust your gut instinct. For the most part, your first instinct is usually the one that is correct or the one that you truly wanted to go with.

Even if you end up making a mistake, going with your gut still makes you a more confident decision maker compared to someone who takes all day to decide.

3. Carry Your Decision Out

When you make a decision, act on it. Commit to making a real decision.

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What’s a real decision? It’s when you decide on something, and that decision is carried out through action. It’s pointless to make a decision and have it played out in your head, but not doing anything about it. That’s the same as not making a decision at all.

If you want to make real changes in life, you have to make it a habit to apply action with your decision until it’s completed. By going through this so many times, you will feel more confident with accomplishing the next decision that you have in mind.

4. Tell Others About Your Decisions

There’s something about telling other people what we’re going to do that makes us follow through.

For example, for the longest time, I’ve been trying to become an early riser. Whenever I tried to use my own willpower, waking up early without falling back asleep felt impossible. So what I did was I went to a forum and made the decision to tell people that I would wake up at 6 AM and stay up. Within two days, I was able to accomplish doing this because I felt a moral obligation to follow through with my words even though I failed the first time.

Did people care? Probably not, but just the fact that there might be someone else out there seeing if you’re telling the truth will give you enough motivation to following through with your decision.

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5. Learn from Your past Decisions

Even after I failed to follow through my decision the first time when I told people I was going to wake up early and stay up, I didn’t give up. I basically asked myself, “What can I do this time to make it work tomorrow?”

The truth is, you are going to mess up at times when it comes to making decisions. Instead of beating yourself up over it, learn something from it.

Ask yourself, what was good about the decision I made? What was bad about it? What can I learn from it so I can make a better decision next time?

Remember, don’t put so much emphasis focusing on short term effects; instead focus on the long term effects.

6. Maintain a Flexible Approach

I know this might sound counter-intuitive, but making a decision doesn’t mean that you can’t be open to other options.

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For example, let’s say you made the decision to lose ten pounds by next month through cardio. If something comes up, you don’t have to just do cardio. You can be open to losing weight through different methods of dieting as long as it helps you reach your goal in the end.

Don’t be stubborn to seek out only one way of making a decision. Embrace any new knowledge that brings you closer to accomplishing your initial decision.

7. Have Fun Making Decisions

Finally, enjoy the process. I know decision-making might not be the most fun thing world to do, but when you do it often, it becomes a game of opportunity.

You’ll learn a lot about yourself on the way, you’ll feel and become a lot more confident when you’re with yourself and around others, and making decisions will just become a lot easier after you do it so often that you won’t even think about it.

Anything you decide to do from this point on can have a profound effect later on. Opportunities are always waiting for you. Examine the decisions that you currently have in the day.

Are there any that can be changed to improve your life in some way? Are there any decisions that you can make today that can create a better tomorrow?

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Featured photo credit: Justin Luebke via unsplash.com

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