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How to Build Credibility on the Web

How to Build Credibility on the Web

How to Build Credibility on the Web

    There are literally millions of voices on the Internet. Blogs, Social networks, micromessaging services like Twitter, instant messaging services, email, wikis, forums, and dozens of technologies I haven’t even heard of – and dozens more to come – give us all an unprecedented ability to be heard.

    But with all those voices clamoring for attention, how do you stand out from the crowd? More importantly, once you get someone’s attention, how can you keep it? How can you show that it is your voice, out of the jabbering multitude, that’s worth listening to?

    In short, how do you appear credible online? A panel at BlogWorld Expo set out to explore the issue of credibility online, and the panelists – Daniel Gray, Scott Monty, Michelle Naranjo, Joe Neuberger, and Muhammad Saleem – had some mighty interesting things to say. While their comments were directed solely at blogging, the principles they enumerated can apply more broadly to the issue of credibility on the Internet in general.

    The same accessibility that makes the Internet such a great medium makes credibility hard to establish. Where it used to be that anyone who wanted to do business with you needed at least enough capital to establish an office, print stationery, and put a listing in the Yellow Pages, nowadays you can set up shop on the Internet for free – there’s almost no barrier to entry, or to deception. In 20 minutes I could set myself up as, say, a legal consultant, an aerospace technologist, or an environmental lobbyist – regardless of whether I was actually working as any of those things or not.

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    In time, all but the most skilled con artists will have a hard time keeping up the illusion that they are competent experts, but how do you get people’s attention long enough to prove that you are what you claim to be? Here are a few ideas, some abstracted from the discussion at BlogWorld, and some from my own experience and study.

    1. Hold to the highest standards of honesty and integrity.

    The trouble with lying is that it takes a lot of work to maintain consistency. This goes well beyond the old maxim about needing to remember which lies you told to whom; deceptions, even small ones, need to be internally consistent or, sooner or later, your story starts to unravel.

    The truth, on the other hand, is internally consistent by definition – it really did happen that way! When you’re being honest, it shows – you’re spending your energy on connecting warmly with your audience, rather than on keeping up false appearances.

    2. Work your profile.

    People are credible; faceless voices are not. Make sure you fill out profiles on all the services you use (an “About Me” page on your blog performs the same function). Put some thought into your profile – you want whoever reads it to understand not just where you live and whether you’re single, but what makes you a person worth paying attention to.

    Unless you have a pressing reason not to, it’s always a good idea to include a picture of yourself whenever possible. People connect with faces – most of us remember faces much better than we do names. Allowing people to see your face gives them a real person to relate to. There’s a reason we speak disparagingly of “faceless corporations”…

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    3. Consistency

    A large archive of consistent activity on any blog network, or service will go a long way towards easing any doubts about you. People trying to pull a “fast one” rarely put three years into blogging, or send a thousand tweets, or submit a hundred stories to Digg (this last example is false, but in an interesting way: some scammers actually do submit lots of stories to Digg before submitting their own, simply because they understand well the air of credibility a long-term investment lends them).

    Being consistent also means avoiding behaviors that contradict your core principles. While you might change the candidate you endorse on your local politics blog as new facts emerge without damaging your credibility, a more serious contradiction like running ads for pornography on your church website would be irredeemable. Make sure you keep an eye on what’s done with your content, wherever it’s posted, so that you don’t end up inadvertently associating your work with material that contradicts it.

    4. Stay above the fray.

    This doesn’t mean avoid controversy – in fact, taking strong stands that accord with your core principles will usually help your credibility. But defend your stands with tact and dignity – don’t stoop to personal attacks and mudslinging, which send a clear message that your position isn’t defensible on its own merits.

    This can be especially difficult when you face personal attacks, and if you spend any time online, you will. A good rule of thumb is to wait at least a day before responding to any harsh criticism; responding in the heat of the moment leaves you far too vulnerable to saying things you’ll regret later or that will make you look bad.

    5. Be persistent.

    If you have something to say, and you want others to hear it, don’t give up. Persistence shows more than just a strong will, it shows that what you’re saying is truly important – important enough for you to commit your efforts to it until it is heard, despite your setbacks. If you want proof, watch any Hollywood biopic or TV biography show – the stories we’re most interested in are the people who succeeded “despite terrible odds”, to the point that screenwriters and TV directors will invent conflicts if real life doesn’t prove challenging enough.

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    6. Be everywhere you need to be.

    Figure out where the people you need to reach congregate, and make sure that you’re in the same places. Don’t spam, of course – instant lost credibility, that is – but make yourself visible to the people whose attention matters most to you. That might mean joining forums, commenting on blogs, participating in social networks, submitting to social media sites, signing up for a flickr group, or whatever else it will take to get seen by your prospective audience.

    7. Build a network of trust.

    On the Internet as much as anywhere else, credibility is established as much by who you know as by what you know. Build strong relationships with other credible people in your field, whether they are producers, fans, customers, reporters, or whomever. This is the basic principle underlying Google: if lots of people trust a site (as expressed by linking to it) then Google assumes that site is a good source, and the more trustworthy the sites linking to that site are (as expressed by the number of sites linking to them), the more credible the site is considered to be.  Surround yourself with the people you trust the most.

    8. Be available.

    Nothing undermines credibility faster than someone failing to respond when needed. Make a point of responding as quickly as possible to anyone who expresses interest in what you’re saying – whether that’s by commenting on your blog, responding to your forum post, replying to your tweet, or however else they choose to contact you. Answer questions quickly and to the best of your abilities – one impressed contact can easily multiply into tens or hundreds of new followers/readers/fans/etc. as word spreads of your expertise.

    9. Feature your hits.

    This applies most to bloggers,although if you can figure out how to apply the same principle to your other online activities, all the better. As you build up an archive of really strong content, make sure that you pull it up and re-present it from time to time. Keep a list of your top 5 or 10 posts on your front page, and backlink to old posts when you write new ones. Make it as easy as possible for people to see that you’ve been creating consistently high-quality content for a long time.

    10. Participate.

    After his presentation at BlogWorld Expo, Muhammad Saleem tweeted, “You’re not living in a vacuum. It’s the ‘participatory web’. Participate.”

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    What separates spammers from credible people is that spam is a one-off affair (even if they flood a service with thousands of messages). Spam isn’t participation. Real participation is sustained and engaged, creating relationships that endure beyond any specific exchange. If you pop into a forum and dump links to your site in 20 threads, or post your stories to a social media site without ever posting anything else, you look untrustworthy: how can anyone tell you know what you’re talking about if you never display it?

    11. Be right – or wrong in interesting ways.

    Credibility is all about people relying on you to provide the information that they need, so it’s important to provide correct information. At least for the most part – being wrong in ways that provoke thought, force a reassessment of a situation, or force people to strengthen their own arguments can be just as valuable, or even more valuable, as being right.

    12. Pay attention.

    Know what’s going on in your field, and express it. Notice when changes are afoot, and show people how to deal with them.

    Pay special attention to the needs of your audience. If they are growing, make sure you grow with them. If they express dissatisfaction, fix the source of their concerns. You can be the most knowledgeable person in your field and come across as a mere newbie if you respond to the questions you think people should be asking instead of the ones they actually are asking.

    13. Act with professionalism.

    There’s plenty of room for random wackiness in every field, but be sure to balance your wackiness with the needs of your audience. Tweets that attack your competitors, flame wars on your favorite forums, email newsletters packed with typos, and all manner of personal foibles can quickly undermine your credibility – even if they’re unrelated to whatever your area of expertise is. A typo in a blog post headline shouldn’t matter – but it does. (Note: having said that, I’ve virtually guaranteed that there will be at least one typo in this post that I don’t catch when I proofread. C’est la vie!)

    14. Control your business.

    Establish your limits early on and let others decide whether they fit into your limits, not the other way around – don’t try to be all things to all people. Say “no” to favors that don’t fit your purposes, set your rates (for ads, client work, consulting, or whatever) and don’t alter them, avoid softening your positions just to appease your naysayers (that is, in the absence of an honest reappraisal of your position). Don’t alter your path in response to every changing trend or dose of criticism – stick to your guns, especially where your core principles are concerned. People whose opinions change with the tides come across as thought followers, not thought leaders – and followers aren’t credible.

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    Last Updated on October 14, 2020

    Had a Bad Day? 7 Ways to Rebound From It and Feel Good Again

    Had a Bad Day? 7 Ways to Rebound From It and Feel Good Again

    Today didn’t turn out as you planned, but it doesn’t mean you’re weak. It simply means that you’re human, and you’re not bad just because you had a bad day.

    “Not everyday is a good day but there is something good in every day.” -Alice Morse Earle

    It’s not the end of the world when you find yourself thinking “I had a bad day,” but it can feel like it. You may have had plans that fell apart, experiences that set you back, and interactions that only did harm.

    You may have started the day thinking you could take on it all, only to find you could hardly get out of bed. When you have a bad day, you can forget to look at the good.

    Sometimes, self-care helps us to remember why we are worth it. It helps us to recharge and reset our mindset. It helps us to know that there are still options and that the day isn’t over yet.

    Love yourself today, no matter how hard it’s been. That’s the way to find yourself amidst the hardships you have. That’s how you center yourself and regain focus and live a more meaningful life. Give yourself some credit and compassion.

    Here are 7 ways to rebound from a bad day using self-compassion as a tool. If you had a bad day, these are for you!

    1. Make a Gratitude List

    In a study on gratitude, psychologists Dr. Robert A Emmons and Dr. Michael E. McCullough conducted an experiment where one group of people wrote out gratitude lists for ten weeks while another group wrote about irritations. The study found that the group that wrote about gratitude reported more optimistic mindsets in their lives[1].

    Overall, having a gratitude list improved well-being and made one truly grateful by counting the blessings in their lives.

    Write a list of what you are grateful for if you had a bad day. Make it as long as you like, but also remember to note why you’re grateful for each thing you write.

    What has given you the most joy? What has set you up for better days? Keep a tally of triumphs in mind, especially when you do have the bad days.

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    The day doesn’t define you, and you still have things of value that surround you. These could be material things, spiritual connections and experiences, relationships, basic needs, emotional and mental well-being, physical health, progress towards hopes and dreams, or simply being alive.

    Here are some other simple ways to practice gratitude.

    2. Write in a Journal

    Journaling affects your overall mental health, which also affects physical health and aids in the management of stress, depression, anxiety, and more[2].

    All you need is a pen and paper, or you could do an online, password-protected journal such as Penzu. The key is to get started and not pressure yourself on how polished or perfect it is. You don’t need to have prior experience to start journal writing. Just start.

    Write out everything that is bothering you for 15 minutes. This helps with rumination, processing problems, and can even aid with brainstorming solutions.

    However you approach it, you can find patterns of thinking that no longer serve you and start to transform your overall mental state. This will impact all areas of your life and is a great coping skill.

    3. Meditate

    Meditation can help you overcome negative thought patterns, worrying about the future, dwelling on the past, or struggling to overcome a bad day[3]. It shifts your mentality and helps you focus on the present or any one thing you truly want to focus on.

    Here is an example of a meditation you can do:

    Get into a comfortable position. Close your eyes. Rest your body, release tension, and unclench your jaw. Tighten and release each muscle group in a body scan for progressive muscle relaxation.

    Focus on your breath, taking a few deep breaths. Let your belly expand when you breathe in for diaphragmatic breathing. Empty yourself completely of air, then return to normal breathing.

    Next, focus on the idea of self-love and let it erase negative thoughts. Think about the ways you’ve been judging yourself, with the narratives coming up that your mind may create.

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    Give yourself unconditional love and release judgment. Take your time meditating on this because you matter. This is particularly important if you had a bad day.

    Check out this article for more on how to get started with a meditation practice.

    4. Do Child’s Pose

    Yoga Outlet says:

    “Child’s Pose is a simple way to calm your mind, slow your breath, and restore a feeling of peace and safety. Practicing the pose before bedtime can help to release the worries of the day. Practicing in the morning can you help transition from sleeping to waking.”[4]

    When you do Child’s Pose, it can be between difficult positions in yoga, or it can be anytime you feel you need a rest. It helps you recover from difficulties and relax the mind.

    It also has the physical health benefits of elongating your back, opening your hips, and helping with digestion[5].

    To do Child’s Pose, rest your buttocks back on your feet, knees on the floor. Elongate your body over your knees with both arms extended or tucked back, with head and neck resting on the floor[6].

    Had a bad day? Try Child's Pose.

       

      Do this pose as a gift to yourself. You are allowing yourself to heal, rest, get time for yourself, recover, and recharge. When you’ve had a bad day, it’s there waiting for you.

      5. Try Positive Self-Talk

      Engage in positive self-talk. This is essentially choosing your thoughts.

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      When you have a negative thought, such as “I can’t do this,” replace it consciously with the thought “I can do this.” Give yourself positive affirmations to help with this.

      Negative self-talk fits into four general categories: personalizing or blaming yourself, magnifying or only focusing on the negative, catastrophizing or expecting the worst to happen, and polarizing or only seeing back and white[7].

      When you stop blaming yourself for everything and start focusing on the positive, expecting things to work out, and seeing the areas of grey in life, you reverse these negative mindsets and engage in positive self-talk.

      When you speak words of kindness to yourself, your brain responds with a more positive attitude. That attitude will affect everything you do. It’s how you take care of yourself if you had a bad day.

      Check in with yourself to know when you are having negative self-talk. Are you seeing patterns? When did they start to become a problem? Are you able to turn these thoughts around?

      6. Use Coping Skills and Take a Break

      Use your coping skills. This means not letting your thoughts take control of yourself.

      You can distract yourself and escape a bit. Do things you love. You can exercise, listen to music, dance, volunteer or help someone, be in nature, or read a book.

      It isn’t about repression. It’s about redirection. You can’t stay in thoughts that are no longer working for you.

      Sometimes, it’s okay to get out of your own way. Give yourself a break from the things going on in your head. You can always come back to a problem later. This may even help you figure out the best course of action as sometimes stepping away is the only way to see the solution.

      If you had a bad day, you may not feel like addressing what went wrong. You may need a break, so take one.

      7. If a Bad Day Turns Into Bad Days

      “I believe depression is legitimate. But I also believe that if you don’t exercise, eat nutritious food, get sunlight, get enough sleep, consume positive material, surround yourself with support, then you aren’t giving yourself a fighting chance.” –Jim Carrey

      If you’ve been feeling out of control, depressed, or unstable for more than a few weeks, it’s time to call a mental health professional. This is not because you have failed in any way. It’s because you are human, and you simply need help.

      You may not be able to quickly rebound from a bad day, and that’s fine. Feel what you feel, but don’t let it consume you.

      When you talk to a professional, share the techniques that you have already tried here and whether they were helpful. They may tell you additional ideas or gain insights from your struggles of not being able to rebound from a series of bad days.

      If you’re having more than just a bad day, they will want to know. If you don’t have the answers, that’s okay, too. You just need to try these tools and figure out how you’re feeling. That’s all that’s required of you.

      Keep taking care of yourself. Any progress is progress, no matter how small. Give yourself a chance to get better by reaching out.

      Final Thoughts

      If you had a bad day, don’t let it stop you.

      Know this: It’s okay not to be okay. You have a right to feel what you feel. But there is something you can do about it.

      You can invest in yourself via self-care.

      You are not alone in this. Everyone has bad days from time to time. You just need to know that you are the positive things you tell yourself.

      More Things You Can Do If You Had a Bad Day

      Featured photo credit: Anthony Tran via unsplash.com

      Reference

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