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How to Build Credibility on the Web

How to Build Credibility on the Web

How to Build Credibility on the Web

    There are literally millions of voices on the Internet. Blogs, Social networks, micromessaging services like Twitter, instant messaging services, email, wikis, forums, and dozens of technologies I haven’t even heard of – and dozens more to come – give us all an unprecedented ability to be heard.

    But with all those voices clamoring for attention, how do you stand out from the crowd? More importantly, once you get someone’s attention, how can you keep it? How can you show that it is your voice, out of the jabbering multitude, that’s worth listening to?

    In short, how do you appear credible online? A panel at BlogWorld Expo set out to explore the issue of credibility online, and the panelists – Daniel Gray, Scott Monty, Michelle Naranjo, Joe Neuberger, and Muhammad Saleem – had some mighty interesting things to say. While their comments were directed solely at blogging, the principles they enumerated can apply more broadly to the issue of credibility on the Internet in general.

    The same accessibility that makes the Internet such a great medium makes credibility hard to establish. Where it used to be that anyone who wanted to do business with you needed at least enough capital to establish an office, print stationery, and put a listing in the Yellow Pages, nowadays you can set up shop on the Internet for free – there’s almost no barrier to entry, or to deception. In 20 minutes I could set myself up as, say, a legal consultant, an aerospace technologist, or an environmental lobbyist – regardless of whether I was actually working as any of those things or not.

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    In time, all but the most skilled con artists will have a hard time keeping up the illusion that they are competent experts, but how do you get people’s attention long enough to prove that you are what you claim to be? Here are a few ideas, some abstracted from the discussion at BlogWorld, and some from my own experience and study.

    1. Hold to the highest standards of honesty and integrity.

    The trouble with lying is that it takes a lot of work to maintain consistency. This goes well beyond the old maxim about needing to remember which lies you told to whom; deceptions, even small ones, need to be internally consistent or, sooner or later, your story starts to unravel.

    The truth, on the other hand, is internally consistent by definition – it really did happen that way! When you’re being honest, it shows – you’re spending your energy on connecting warmly with your audience, rather than on keeping up false appearances.

    2. Work your profile.

    People are credible; faceless voices are not. Make sure you fill out profiles on all the services you use (an “About Me” page on your blog performs the same function). Put some thought into your profile – you want whoever reads it to understand not just where you live and whether you’re single, but what makes you a person worth paying attention to.

    Unless you have a pressing reason not to, it’s always a good idea to include a picture of yourself whenever possible. People connect with faces – most of us remember faces much better than we do names. Allowing people to see your face gives them a real person to relate to. There’s a reason we speak disparagingly of “faceless corporations”…

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    3. Consistency

    A large archive of consistent activity on any blog network, or service will go a long way towards easing any doubts about you. People trying to pull a “fast one” rarely put three years into blogging, or send a thousand tweets, or submit a hundred stories to Digg (this last example is false, but in an interesting way: some scammers actually do submit lots of stories to Digg before submitting their own, simply because they understand well the air of credibility a long-term investment lends them).

    Being consistent also means avoiding behaviors that contradict your core principles. While you might change the candidate you endorse on your local politics blog as new facts emerge without damaging your credibility, a more serious contradiction like running ads for pornography on your church website would be irredeemable. Make sure you keep an eye on what’s done with your content, wherever it’s posted, so that you don’t end up inadvertently associating your work with material that contradicts it.

    4. Stay above the fray.

    This doesn’t mean avoid controversy – in fact, taking strong stands that accord with your core principles will usually help your credibility. But defend your stands with tact and dignity – don’t stoop to personal attacks and mudslinging, which send a clear message that your position isn’t defensible on its own merits.

    This can be especially difficult when you face personal attacks, and if you spend any time online, you will. A good rule of thumb is to wait at least a day before responding to any harsh criticism; responding in the heat of the moment leaves you far too vulnerable to saying things you’ll regret later or that will make you look bad.

    5. Be persistent.

    If you have something to say, and you want others to hear it, don’t give up. Persistence shows more than just a strong will, it shows that what you’re saying is truly important – important enough for you to commit your efforts to it until it is heard, despite your setbacks. If you want proof, watch any Hollywood biopic or TV biography show – the stories we’re most interested in are the people who succeeded “despite terrible odds”, to the point that screenwriters and TV directors will invent conflicts if real life doesn’t prove challenging enough.

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    6. Be everywhere you need to be.

    Figure out where the people you need to reach congregate, and make sure that you’re in the same places. Don’t spam, of course – instant lost credibility, that is – but make yourself visible to the people whose attention matters most to you. That might mean joining forums, commenting on blogs, participating in social networks, submitting to social media sites, signing up for a flickr group, or whatever else it will take to get seen by your prospective audience.

    7. Build a network of trust.

    On the Internet as much as anywhere else, credibility is established as much by who you know as by what you know. Build strong relationships with other credible people in your field, whether they are producers, fans, customers, reporters, or whomever. This is the basic principle underlying Google: if lots of people trust a site (as expressed by linking to it) then Google assumes that site is a good source, and the more trustworthy the sites linking to that site are (as expressed by the number of sites linking to them), the more credible the site is considered to be.  Surround yourself with the people you trust the most.

    8. Be available.

    Nothing undermines credibility faster than someone failing to respond when needed. Make a point of responding as quickly as possible to anyone who expresses interest in what you’re saying – whether that’s by commenting on your blog, responding to your forum post, replying to your tweet, or however else they choose to contact you. Answer questions quickly and to the best of your abilities – one impressed contact can easily multiply into tens or hundreds of new followers/readers/fans/etc. as word spreads of your expertise.

    9. Feature your hits.

    This applies most to bloggers,although if you can figure out how to apply the same principle to your other online activities, all the better. As you build up an archive of really strong content, make sure that you pull it up and re-present it from time to time. Keep a list of your top 5 or 10 posts on your front page, and backlink to old posts when you write new ones. Make it as easy as possible for people to see that you’ve been creating consistently high-quality content for a long time.

    10. Participate.

    After his presentation at BlogWorld Expo, Muhammad Saleem tweeted, “You’re not living in a vacuum. It’s the ‘participatory web’. Participate.”

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    What separates spammers from credible people is that spam is a one-off affair (even if they flood a service with thousands of messages). Spam isn’t participation. Real participation is sustained and engaged, creating relationships that endure beyond any specific exchange. If you pop into a forum and dump links to your site in 20 threads, or post your stories to a social media site without ever posting anything else, you look untrustworthy: how can anyone tell you know what you’re talking about if you never display it?

    11. Be right – or wrong in interesting ways.

    Credibility is all about people relying on you to provide the information that they need, so it’s important to provide correct information. At least for the most part – being wrong in ways that provoke thought, force a reassessment of a situation, or force people to strengthen their own arguments can be just as valuable, or even more valuable, as being right.

    12. Pay attention.

    Know what’s going on in your field, and express it. Notice when changes are afoot, and show people how to deal with them.

    Pay special attention to the needs of your audience. If they are growing, make sure you grow with them. If they express dissatisfaction, fix the source of their concerns. You can be the most knowledgeable person in your field and come across as a mere newbie if you respond to the questions you think people should be asking instead of the ones they actually are asking.

    13. Act with professionalism.

    There’s plenty of room for random wackiness in every field, but be sure to balance your wackiness with the needs of your audience. Tweets that attack your competitors, flame wars on your favorite forums, email newsletters packed with typos, and all manner of personal foibles can quickly undermine your credibility – even if they’re unrelated to whatever your area of expertise is. A typo in a blog post headline shouldn’t matter – but it does. (Note: having said that, I’ve virtually guaranteed that there will be at least one typo in this post that I don’t catch when I proofread. C’est la vie!)

    14. Control your business.

    Establish your limits early on and let others decide whether they fit into your limits, not the other way around – don’t try to be all things to all people. Say “no” to favors that don’t fit your purposes, set your rates (for ads, client work, consulting, or whatever) and don’t alter them, avoid softening your positions just to appease your naysayers (that is, in the absence of an honest reappraisal of your position). Don’t alter your path in response to every changing trend or dose of criticism – stick to your guns, especially where your core principles are concerned. People whose opinions change with the tides come across as thought followers, not thought leaders – and followers aren’t credible.

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    Last Updated on November 5, 2019

    12 Powerful Habits of a Lifelong Learner

    12 Powerful Habits of a Lifelong Learner

    Formal education is something everyone has to go through to a certain degree, and the knowledge it offers isn’t always that practical in real life. Life long learning is how you improve as a person, bit by bit and day by day.

    Life long learners recognize the importance and joy of growth so they never settle for what they currently know and always seek for improvement.

    Here are 12 habits of people who value lifelong learning have in common – see how many of them you recognize in yourself.

    1. They Read on a Daily Basis

    Whatever problem or dilemma you currently face, there’s definitely at least one decent book that discusses it and presents a variety of solutions.

    Reading is a great way to open up new horizons, train your brain and revolutionize your life. I can’t even count how many times books completely transformed the way I view the world, and it’s always a change for the better. Through reading, you can connect with successful people and learn from the lessons they share.

    Life long learners love to get lost in books and do it regularly. Bill Gates knows that reading matters a lot; on his personal blog, he reviews plenty of game-changing books.

    Due to technology, you can access a bookshelf of the wealthiest entrepreneur on this planet.

    2. They Attend Various Courses

    Whether it’s online or offline, there are countless courses you can participate in without spending a dime on it. These are great opportunities to connect with clever and like-minded people and learn from them.

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    Because of the advanced technology, you can now gain knowledge from online programs, starting from coding through self-improvement to programs from top universities.

    There are literally endless ways to thrive. What life long learners have in common is squeezing as much as possible out of these opportunities.

    3. They Actively Seek Opportunities to Grow

    Instead of spending your free time laying on the couch and watching TV, you prefer doing something creative and practical. You know every wasted minute is gone forever.

    That’s why you’d rather practice your language skills with a native-speaker you’ve met, engage in local meet up or attend a class that teaches something you always wanted to learn.

    Life long learners stay up-to-date with growth opportunities in their areas and participate in them frequently.

    4. They Take Care of Their Bodies

    “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” — John F. Kennedy

    A clever mind combined with a body in a great condition is the best asset you can have. Our bodies were designed to run, walk, jump, swim, lift and much more. Leading a sedentary lifestyle harms both your physical and mental sphere.

    Life long learners know the body is your temple. In order to make it flourish for as long as possible, they train regularly, move a lot and eat healthy.

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    5. They Have Diverse Passions

    Among Steve Jobs’ wise quotes, there’s one I like especially. It’s about connecting the dots:

    “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.” — Steve Jobs

    Each dot is some event or skill in your life, and it’s only when you go through these elements that you know how to combine them into something great.

    Having a variety of passions indicates that you love to progress. By practicing different skills, you give yourself an advantage over the rest of the people. During hard times, you are more likely to to act intelligently and solve your problems with less effort.

    6. They Love Making Progress

    If behind the efforts, there is passion and a deep desire to grow, your chances of success are way higher, compared to when you are forced to learn.

    Life long learners love to experience the constant growth and improvement. The breakthrough moments help them to notice the impressive change that took place because of the learning process. Any milestone serves as a driving force for further headway.

    7. They Challenge Themselves with Specific Goals

    In order to keep growing, you clearly define your goals. Smart goal setting is one of the tools to ensure constant growth.

    Since you love challenges, a difficult goal doesn’t scare you. Quite the opposite, it keeps you motivated and engaged.

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    Research showed that precise and ambitious goals increase the performance of an individual. As we already agreed, life long learners are people who care about their performance, hence they never stop improving.

    8. They Embrace Change

    A complete change can lead to incredible results. This is especially visible on the example of successful companies.

    Oftentimes, it’s that transformation which created space for their so-called overnight success. Twitter was originally created as an internal service to serve Odeo employees. Currently, it has over 300 million monthly active users and is considered the second biggest social network.

    As a life long learner, you know a change can lead to extraordinary results so you welcome it and stay open minded about making a shift.

    9. They Believe It’s Never Too Late to Start Something

    Some people tend to think after a certain age, they are no longer allowed to start something and become successful. The truth is, it’s just a lame excuse not to leave the comfort zone.

    Opposite to common misconceptions, there’s no wrong age to begin something. Henry Ford was 45 when he invented the Ford Model T car, which is considered as the first affordable automobile.

    Sure, for some domains like becoming a professional athlete, starting early is required. However, to learn and improve for its own sake, you are never too old.

    10. Their Attitude to Getting Better Is Contagious

    “We now accept the fact that learning is a life long process of keeping abreast of change. And the most pressing task is to teach people how to learn.” — Peter Drucker

    There’s nothing better than to see your surroundings getting involved in what you actively participate in. Oftentimes, the best way to achieve that is to inspire them and be the example. As Gandhi would say, you need to be the change you want to see in the world.

    As a life long learner, you are extremely passionate about the constant growth and people around you can sense that positive attitude. As a result, they start acting similarly.

    11. They Leave Their Comfort Zone

    Is it really better to step out of your comfort zone? The answer is always yes.

    You always embrace discomfort as you know the path to success leads through hardship and countless obstacles. Instead of being afraid of facing them, you challenge yourself to overcome more and more difficult handicaps.

    Every time you get out of your comfort zone, regardless whether you win or fail, you learn something new. That’s the part you love the most!

    12. They Never Settle Down

    “Knowledge is exploding, so you need to commit yourself to a plan for life long learning.” — Don Tapscott

    A sense of being clever enough is something you don’t experience. Without a doubt, you appreciate what you already know, but that’s never a reason to stop. You just know once you stop learning, you lose the amazing privilege humans have, namely an ability to a never-ending intellectual development.

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    Featured photo credit: Christin Hume via unsplash.com

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