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How to Build Credibility on the Web

How to Build Credibility on the Web

How to Build Credibility on the Web

    There are literally millions of voices on the Internet. Blogs, Social networks, micromessaging services like Twitter, instant messaging services, email, wikis, forums, and dozens of technologies I haven’t even heard of – and dozens more to come – give us all an unprecedented ability to be heard.

    But with all those voices clamoring for attention, how do you stand out from the crowd? More importantly, once you get someone’s attention, how can you keep it? How can you show that it is your voice, out of the jabbering multitude, that’s worth listening to?

    In short, how do you appear credible online? A panel at BlogWorld Expo set out to explore the issue of credibility online, and the panelists – Daniel Gray, Scott Monty, Michelle Naranjo, Joe Neuberger, and Muhammad Saleem – had some mighty interesting things to say. While their comments were directed solely at blogging, the principles they enumerated can apply more broadly to the issue of credibility on the Internet in general.

    The same accessibility that makes the Internet such a great medium makes credibility hard to establish. Where it used to be that anyone who wanted to do business with you needed at least enough capital to establish an office, print stationery, and put a listing in the Yellow Pages, nowadays you can set up shop on the Internet for free – there’s almost no barrier to entry, or to deception. In 20 minutes I could set myself up as, say, a legal consultant, an aerospace technologist, or an environmental lobbyist – regardless of whether I was actually working as any of those things or not.

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    In time, all but the most skilled con artists will have a hard time keeping up the illusion that they are competent experts, but how do you get people’s attention long enough to prove that you are what you claim to be? Here are a few ideas, some abstracted from the discussion at BlogWorld, and some from my own experience and study.

    1. Hold to the highest standards of honesty and integrity.

    The trouble with lying is that it takes a lot of work to maintain consistency. This goes well beyond the old maxim about needing to remember which lies you told to whom; deceptions, even small ones, need to be internally consistent or, sooner or later, your story starts to unravel.

    The truth, on the other hand, is internally consistent by definition – it really did happen that way! When you’re being honest, it shows – you’re spending your energy on connecting warmly with your audience, rather than on keeping up false appearances.

    2. Work your profile.

    People are credible; faceless voices are not. Make sure you fill out profiles on all the services you use (an “About Me” page on your blog performs the same function). Put some thought into your profile – you want whoever reads it to understand not just where you live and whether you’re single, but what makes you a person worth paying attention to.

    Unless you have a pressing reason not to, it’s always a good idea to include a picture of yourself whenever possible. People connect with faces – most of us remember faces much better than we do names. Allowing people to see your face gives them a real person to relate to. There’s a reason we speak disparagingly of “faceless corporations”…

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    3. Consistency

    A large archive of consistent activity on any blog network, or service will go a long way towards easing any doubts about you. People trying to pull a “fast one” rarely put three years into blogging, or send a thousand tweets, or submit a hundred stories to Digg (this last example is false, but in an interesting way: some scammers actually do submit lots of stories to Digg before submitting their own, simply because they understand well the air of credibility a long-term investment lends them).

    Being consistent also means avoiding behaviors that contradict your core principles. While you might change the candidate you endorse on your local politics blog as new facts emerge without damaging your credibility, a more serious contradiction like running ads for pornography on your church website would be irredeemable. Make sure you keep an eye on what’s done with your content, wherever it’s posted, so that you don’t end up inadvertently associating your work with material that contradicts it.

    4. Stay above the fray.

    This doesn’t mean avoid controversy – in fact, taking strong stands that accord with your core principles will usually help your credibility. But defend your stands with tact and dignity – don’t stoop to personal attacks and mudslinging, which send a clear message that your position isn’t defensible on its own merits.

    This can be especially difficult when you face personal attacks, and if you spend any time online, you will. A good rule of thumb is to wait at least a day before responding to any harsh criticism; responding in the heat of the moment leaves you far too vulnerable to saying things you’ll regret later or that will make you look bad.

    5. Be persistent.

    If you have something to say, and you want others to hear it, don’t give up. Persistence shows more than just a strong will, it shows that what you’re saying is truly important – important enough for you to commit your efforts to it until it is heard, despite your setbacks. If you want proof, watch any Hollywood biopic or TV biography show – the stories we’re most interested in are the people who succeeded “despite terrible odds”, to the point that screenwriters and TV directors will invent conflicts if real life doesn’t prove challenging enough.

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    6. Be everywhere you need to be.

    Figure out where the people you need to reach congregate, and make sure that you’re in the same places. Don’t spam, of course – instant lost credibility, that is – but make yourself visible to the people whose attention matters most to you. That might mean joining forums, commenting on blogs, participating in social networks, submitting to social media sites, signing up for a flickr group, or whatever else it will take to get seen by your prospective audience.

    7. Build a network of trust.

    On the Internet as much as anywhere else, credibility is established as much by who you know as by what you know. Build strong relationships with other credible people in your field, whether they are producers, fans, customers, reporters, or whomever. This is the basic principle underlying Google: if lots of people trust a site (as expressed by linking to it) then Google assumes that site is a good source, and the more trustworthy the sites linking to that site are (as expressed by the number of sites linking to them), the more credible the site is considered to be.  Surround yourself with the people you trust the most.

    8. Be available.

    Nothing undermines credibility faster than someone failing to respond when needed. Make a point of responding as quickly as possible to anyone who expresses interest in what you’re saying – whether that’s by commenting on your blog, responding to your forum post, replying to your tweet, or however else they choose to contact you. Answer questions quickly and to the best of your abilities – one impressed contact can easily multiply into tens or hundreds of new followers/readers/fans/etc. as word spreads of your expertise.

    9. Feature your hits.

    This applies most to bloggers,although if you can figure out how to apply the same principle to your other online activities, all the better. As you build up an archive of really strong content, make sure that you pull it up and re-present it from time to time. Keep a list of your top 5 or 10 posts on your front page, and backlink to old posts when you write new ones. Make it as easy as possible for people to see that you’ve been creating consistently high-quality content for a long time.

    10. Participate.

    After his presentation at BlogWorld Expo, Muhammad Saleem tweeted, “You’re not living in a vacuum. It’s the ‘participatory web’. Participate.”

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    What separates spammers from credible people is that spam is a one-off affair (even if they flood a service with thousands of messages). Spam isn’t participation. Real participation is sustained and engaged, creating relationships that endure beyond any specific exchange. If you pop into a forum and dump links to your site in 20 threads, or post your stories to a social media site without ever posting anything else, you look untrustworthy: how can anyone tell you know what you’re talking about if you never display it?

    11. Be right – or wrong in interesting ways.

    Credibility is all about people relying on you to provide the information that they need, so it’s important to provide correct information. At least for the most part – being wrong in ways that provoke thought, force a reassessment of a situation, or force people to strengthen their own arguments can be just as valuable, or even more valuable, as being right.

    12. Pay attention.

    Know what’s going on in your field, and express it. Notice when changes are afoot, and show people how to deal with them.

    Pay special attention to the needs of your audience. If they are growing, make sure you grow with them. If they express dissatisfaction, fix the source of their concerns. You can be the most knowledgeable person in your field and come across as a mere newbie if you respond to the questions you think people should be asking instead of the ones they actually are asking.

    13. Act with professionalism.

    There’s plenty of room for random wackiness in every field, but be sure to balance your wackiness with the needs of your audience. Tweets that attack your competitors, flame wars on your favorite forums, email newsletters packed with typos, and all manner of personal foibles can quickly undermine your credibility – even if they’re unrelated to whatever your area of expertise is. A typo in a blog post headline shouldn’t matter – but it does. (Note: having said that, I’ve virtually guaranteed that there will be at least one typo in this post that I don’t catch when I proofread. C’est la vie!)

    14. Control your business.

    Establish your limits early on and let others decide whether they fit into your limits, not the other way around – don’t try to be all things to all people. Say “no” to favors that don’t fit your purposes, set your rates (for ads, client work, consulting, or whatever) and don’t alter them, avoid softening your positions just to appease your naysayers (that is, in the absence of an honest reappraisal of your position). Don’t alter your path in response to every changing trend or dose of criticism – stick to your guns, especially where your core principles are concerned. People whose opinions change with the tides come across as thought followers, not thought leaders – and followers aren’t credible.

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    Last Updated on April 14, 2021

    How to Deal With Anger (The Ultimate Anger Management Guide)

    How to Deal With Anger (The Ultimate Anger Management Guide)

    We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

    Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

    Let’s take a deeper look at how to deal with anger.

    Expressing Anger

    Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

    Unhealthy Ways to Express Anger

    Here are some common yet unhealthy ways to express anger that you should avoid:

    Being Passive-Aggressive

    This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

    Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

    This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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    Poorly-Timed

    Some people get overwhelmed and express anger in a situation where it can’t really do any good.

    An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

    Ongoing Anger

    Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

    Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

    Healthy Ways to Express Anger

    What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

    Being Honest

    Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

    Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

    Being Direct

    Similar to being honest, being direct is a healthy way to express anger.

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    Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

    Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

    Being Timely

    When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

    Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

    Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

    How to Deal With Anger

    If you feel angry, how should you deal with it right at that moment?

    1. Slow Down

    From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

    In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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    When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

    2. Focus on the “I”

    Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

    When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

    3. Work out

    When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

    Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

    Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

    If you’re not sure where to start with an exercise routine, check out Lifehack’s free Simple Cardio Home Workout Plan.

    4. Seek Help When Needed

    There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

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    5. Practice Relaxation

    We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

    That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

    Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

    6. Laugh

    Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

    7. Be Grateful

    It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

    Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

    Final Thoughts

    Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

    During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

    Use some of the tips included here to help with how to deal with anger and better control your emotions.

    More Resources on Anger Management

    Featured photo credit: Andre Hunter via unsplash.com

    Reference

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