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How To Become A Social Media Listener In 5 Easy Steps

How To Become A Social Media Listener In 5 Easy Steps

    A few days ago a friend of mine posted (on Google+) that nobody is listening on Twitter anymore. He offered his specific help to promote someone’ blog post there but got no answer. Obviously, because the other part wasn’t even listening. This story made me think about how people are consuming social media.

    Nobody will question that the biggest trend is to be a “broadcaster”. Use social media to promote your business, to enhance your brand, to increase sales. That’s what everybody and their mothers are teaching you nowadays. There’s so much noise in this area that it’s almost impossible to discern useful information from gibberish. That’s why many people entering in social media have really overwhelming experiences.

    I’ve been there too. I had my fair share of learning “how to influence people using social media“. But after having enough, a new trend in consuming this type of interaction emerged. Namely, I became a listener. And it took me only a few weeks to realize that the benefits of being an honest listener instead of an obsessed broadcaster are far more interesting than I thought.

    For instance, I can easily get access to trends. I gave up TV a few years ago and I don’t consume news in the traditional media form. But my need to stay informed didn’t disappear, on the contrary, so I just use social media to see what are the directions, who are taking the lead and what other people are saying about that.

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    Also, by constantly perusing my social media stream I grow what I like to call ”my filtering muscles“. I learned how to easily identify what is important from what is just meaningless repetition. And that proved to be extremely beneficial in other areas too, like casual social conversation. I can easily spot a lazy conversational partner and sparkle the interaction, if need will be. People seldom get bored while talking to me. Or so the rumor goes, anyway…

    But maybe the most important benefit of being a listener is that you get access to a lot of actionable information in your field. Promotions, events, new groups or things like these can be easily spotted and taken advantage of if you’re constantly keeping your eyes on the right streams. All you have to do is listen.

    So, how can you become an effective social media listener?

    1. Organize Your Broadcasters In Groups, Circles Or Lists

    Pretty much every important social media platform has this feature nowadays. You can organize your stream in smaller chunks. If you have a really big social media window, it will take some time to put it into ”folders“. But in my experience this will really pay off in the long run.

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    Also, as you grow the list of people you follow, do take the time to add them to their specific group, circle or list too. In time, their messages will become more consistent and it will also be a way for you to identify if that area really benefits you or not.

    2. Assign Specific Times For Perusing Each Group

    Don’t do it everywhere, anytime. It’s not working. I know, because I used to do it like this: on the computer, in my backyard looking at my iPhone or on the couch, scratching my iPad. The message will get diluted and the initial thrill of interacting will rapidly fade away.

    Instead, schedule some time for some specific list or topic and then drill down all the way to where you were last time you checked it. Dive in, immerse and try to get the most of it. Don’t give in to the thrill of interaction instantly, Just follow a fixed routine and let the results grow slowly.

    3. Respond

    This is not action. This is interaction: you’ll send a powerful message that you’re there, that you’re listening and that what the other part says is important to you. Also, be careful what you respond, with whom you’re engaging in and what do you really expect out of this.

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    Sometimes it will just be a casual information, but most of the time, after I started a thoughtful conversation on social media with somebody I was looking forward to do it for a long time, well, it ended with at least a constant and solid relationship, if not with some real life business stuff too.

    4. Follow Up

    Do this on requests, events or just facts. Ask around if there’s any change or if everything will go as planned. If somebody plans a launch, be there and help but also clearly state your implication in that project. If there will be a meetup, confirm your presence and the logistical details.

    That activity will prove that you’re there. That you’re alive and you’re having at least some simple synapses. People hate talking to robots, you know. So just by showing that you’re there and you’re interested in something, chances that you’ll ignite a solid interaction will grow exponentially.

    5. Take Notes

    I know this sounds utterly unproductive, but it isn’t. At least in the beginning. Do a daily writeup, sketch something in your journal or draw a mind map. Again, do this at least in the beginning. As your interactions will grow both in numbers and depth, you will find less and less useful to write down what happened.

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    But, as any other journaling activity, it will help you understand not only what is really going on out there (for instance, are they only posting boring links or stupid cats videos?) but also what are your real expectations. Are you happy with the time spent there? Just be honest.

    ***

    If you really take the time to look around, you’ll realize that social media is not just a noisy marketplace where you got to strive to make your voice heard at any price. It’s also a space of information, discovery and inspiration.

    In the end, like in any other area of life, it all depends on what you really want to make out of it.

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    Last Updated on January 21, 2020

    How to Motivate People Around You and Inspire Them

    How to Motivate People Around You and Inspire Them

    If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

    Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

    So, how to motivate people? Here are 7 ways to motivate others even you can do.

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    1. Listen

    Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

    2. Ask Open-Ended Questions

    Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

    “Why do you want to do that?”

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    “What makes you so excited about it?”

    “How long has that been your dream?”

    You need this information the help you with the following steps.

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    3. Encourage

    This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

    4. Ask About What the First Step Will Be

    After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

    5. Dream

    This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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    6. Ask How You Can Help

    Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

    7. Follow Up

    Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

    Final Thoughts

    By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

    Oh, and you’ll become a motivational super hero. Time to get a cape!

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    Featured photo credit: Thought Catalog via unsplash.com

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