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How To Become A Social Media Listener In 5 Easy Steps

How To Become A Social Media Listener In 5 Easy Steps

    A few days ago a friend of mine posted (on Google+) that nobody is listening on Twitter anymore. He offered his specific help to promote someone’ blog post there but got no answer. Obviously, because the other part wasn’t even listening. This story made me think about how people are consuming social media.

    Nobody will question that the biggest trend is to be a “broadcaster”. Use social media to promote your business, to enhance your brand, to increase sales. That’s what everybody and their mothers are teaching you nowadays. There’s so much noise in this area that it’s almost impossible to discern useful information from gibberish. That’s why many people entering in social media have really overwhelming experiences.

    I’ve been there too. I had my fair share of learning “how to influence people using social media“. But after having enough, a new trend in consuming this type of interaction emerged. Namely, I became a listener. And it took me only a few weeks to realize that the benefits of being an honest listener instead of an obsessed broadcaster are far more interesting than I thought.

    For instance, I can easily get access to trends. I gave up TV a few years ago and I don’t consume news in the traditional media form. But my need to stay informed didn’t disappear, on the contrary, so I just use social media to see what are the directions, who are taking the lead and what other people are saying about that.

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    Also, by constantly perusing my social media stream I grow what I like to call ”my filtering muscles“. I learned how to easily identify what is important from what is just meaningless repetition. And that proved to be extremely beneficial in other areas too, like casual social conversation. I can easily spot a lazy conversational partner and sparkle the interaction, if need will be. People seldom get bored while talking to me. Or so the rumor goes, anyway…

    But maybe the most important benefit of being a listener is that you get access to a lot of actionable information in your field. Promotions, events, new groups or things like these can be easily spotted and taken advantage of if you’re constantly keeping your eyes on the right streams. All you have to do is listen.

    So, how can you become an effective social media listener?

    1. Organize Your Broadcasters In Groups, Circles Or Lists

    Pretty much every important social media platform has this feature nowadays. You can organize your stream in smaller chunks. If you have a really big social media window, it will take some time to put it into ”folders“. But in my experience this will really pay off in the long run.

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    Also, as you grow the list of people you follow, do take the time to add them to their specific group, circle or list too. In time, their messages will become more consistent and it will also be a way for you to identify if that area really benefits you or not.

    2. Assign Specific Times For Perusing Each Group

    Don’t do it everywhere, anytime. It’s not working. I know, because I used to do it like this: on the computer, in my backyard looking at my iPhone or on the couch, scratching my iPad. The message will get diluted and the initial thrill of interacting will rapidly fade away.

    Instead, schedule some time for some specific list or topic and then drill down all the way to where you were last time you checked it. Dive in, immerse and try to get the most of it. Don’t give in to the thrill of interaction instantly, Just follow a fixed routine and let the results grow slowly.

    3. Respond

    This is not action. This is interaction: you’ll send a powerful message that you’re there, that you’re listening and that what the other part says is important to you. Also, be careful what you respond, with whom you’re engaging in and what do you really expect out of this.

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    Sometimes it will just be a casual information, but most of the time, after I started a thoughtful conversation on social media with somebody I was looking forward to do it for a long time, well, it ended with at least a constant and solid relationship, if not with some real life business stuff too.

    4. Follow Up

    Do this on requests, events or just facts. Ask around if there’s any change or if everything will go as planned. If somebody plans a launch, be there and help but also clearly state your implication in that project. If there will be a meetup, confirm your presence and the logistical details.

    That activity will prove that you’re there. That you’re alive and you’re having at least some simple synapses. People hate talking to robots, you know. So just by showing that you’re there and you’re interested in something, chances that you’ll ignite a solid interaction will grow exponentially.

    5. Take Notes

    I know this sounds utterly unproductive, but it isn’t. At least in the beginning. Do a daily writeup, sketch something in your journal or draw a mind map. Again, do this at least in the beginning. As your interactions will grow both in numbers and depth, you will find less and less useful to write down what happened.

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    But, as any other journaling activity, it will help you understand not only what is really going on out there (for instance, are they only posting boring links or stupid cats videos?) but also what are your real expectations. Are you happy with the time spent there? Just be honest.

    ***

    If you really take the time to look around, you’ll realize that social media is not just a noisy marketplace where you got to strive to make your voice heard at any price. It’s also a space of information, discovery and inspiration.

    In the end, like in any other area of life, it all depends on what you really want to make out of it.

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    Last Updated on August 7, 2018

    10 Famous Failures to Success Stories That Will Inspire You to Carry On

    10 Famous Failures to Success Stories That Will Inspire You to Carry On

    Failure occurs everyday, in school, jobs, housework, and within families. It is unavoidable, irritating and causes pessimism.

    While the thought of flinging your hands in the air and walking away is all too appealing, take a second to connect with the people who have been there and survived.

    Here are 10 famous failures to success stories around the world that will inspire you to keep going and achieve greatness:

    1. J.K. Rowling

    J.K.-Rowling

      During a Harvard commencement speech, Harry Potter author J.K. Rowling outlined the importance and value of failure.[1]

      Why? Simply because she was once a failure too.

      A few short years after her graduation from college, her worst nightmares were realized. In her words,

      “I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”

      Coming out of this failure stronger and more determined was the key to her success.

      2. Steve Jobs

      steve-jobs-31

        The now revolutionary Apple started off with two men in a garage. Years later we all know it as a $2 billion company with over 4000 employees.

        Yet, almost unbelievably, Steve Jobs was fired from the very company he began.

        The dismissal made him realize that his passion for his work exceeded the disappointment of failure. Further ventures such as NeXT and Pixar eventually led Jobs back to the CEO position at AppleJobs said in 2005:

        “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

        Lost your job today? Keep kicking and you could be just like this guy!

        3. Bill Gates
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          Bill Gates was a Harvard dropout. He co-owned a business called Traf-O-Data, which was a true failure.[2]

          However, skill and a passion for computer programming turned this failure into the pioneer of famous software company Microsoft, and the then 31-year-old into the world’s youngest self-made billionaire.

          In his own words:

          “It’s fine to celebrate success but it is more important to heed the lessons of failure.”

          This isn’t to say that dropping out of Harvard will make you into a billionaire, but maybe that shiny degree isn’t worth as much as the drive and passion to succeed.

          4. Albert Einstein
          0

            The word ‘Einstein’ is associated with intelligence and synonymous with genius. Yet it is a famous fact that the pioneer of the theory of general relativity, Albert Einstein himself, could not speak fluently until the age of nine. His rebellious nature led to expulsion from school, and he was refused admittance to the Zurich Polytechnic School.

            His earlier setbacks did not stop him from winning the Nobel Prize in Physics in 1921. After all, he believed that:

            “Success is failure in progress.”

            To this day, his research has influenced various aspects of life including culture, religion, art, and even late night TV.

            Just because you haven’t achieved anything great yet, doesn’t mean you can’t be an Einstein yourself.

            5. Abraham Lincoln

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              Failing in business in 1831, suffering a nervous breakdown in 1836, defeated in his run for president in 1856, Abraham Lincoln was no stranger to rejection and failure. Rather than taking these signs as a motivation for surrender, he refused to stop trying his best.

              In this great man’s words:

              “My great concern is not whether you have failed, but whether you are content with your failure.”

              Lincoln was elected in 1861 as the 16th President of the United States of America.

              The amount of rejection you receive is not a defining factor. Success is still within your reach.

              6. Michael Jordan

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                “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

                This quote by retired basketball legend Michael Jordan in a Nike advertisement speaks for itself.

                It would be an easy misconception that Jordan’s basketball skills revolve around natural talent. In fact, in his earlier years,  basketball coaches had trouble looking past the fact that Jordan didn’t reach the minimum height. It was years of effort, practice, and failure that made the star we know today.

                7. Steven Spielberg

                217307-steven-spielberg

                  Regarded as one of the most influential filmmakers of all time, Steven Spielberg is a familiar household name. It is surprising to realize therefore that the genius behind Jaws and E.T. had poor grades in high school, getting him rejected from the University of Southern California three times.

                  While he was in college, he caught the eye of executives at Universal, who signed him as a television director in 1969. This meant that he would not finish his college degree for another 33 years.

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                  Perseverance and acceptance of failure is the key to success, after all.

                  “Even though I get older, what I do never gets old, and that’s what I think keeps me hungry.”

                  Bad grades in high school aside, there is no questioning the genius involved.

                  To date, Spielberg has directed 51 films and has been awarded three Oscars.

                  8. Walt Disney

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                    Mickey Mouse creator Walt Disney dropped out of school at a young age in a failed attempt at joining the army.[3] One of his earlier ventures, Laugh-o-Gram Studios, went bankrupt due to his lack of ability to run a successful business. He was once fired from a Missouri newspaper for “not being creative enough.”

                    Yet today, The genius behind Disney studios is responsible for generations of childhood memories and dreams. From Snow White to Frozen, Disney will continue to entertain the world for generations to come.

                    The logic behind this is simple:

                    “We don’t look backwards for very long. We keep moving forward, opening up new doors, and doing new things, because we’re curious… and curiosity keeps leading us down new paths.”

                    9. Vincent Van Gogh
                    vincent_van_gogh

                      During his lifetime, Vincent Van Gogh suffered mental illness, failed relationships, and committed suicide at the age of 37.

                      He only ever sold one painting in his life, pinning him a failure as an artist. However that did not put a damper on his enthusiasm and passion for art.

                      He would never know that years and years after his death he would become known as a key figure in the world of post-impressionism, and ultimately, one of the greatest artist that ever lived.

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                      He would never know that he became a hot topic in art classes and his image was going to be used in TV, books and other forms of popular culture.

                      In the words of this great, but tragic man:

                      “If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced.”

                      10. Stephen King

                      01-Stephen-King-Rags-to-Riches-Celebs-1

                        As a paranoid, troubled child, tormented by nightmares and raised in poverty, it is no surprise that Stephen King grew up to the title: “Master of Horror”.[4]

                        An addiction to drugs and alcohol were his mechanisms to cope with the unhappiness he felt with his life. The frustration he felt towards multiple rejections by publishers in combination with illicit substances caused him to mentally contemplate violence towards his own children.

                        These intense emotions were those that he focused onto his writing. And that’s why he said:

                        “We make up horros to help us cope with the real ones.”

                        Writing became his new coping mechanism, and this is how the master author we know today grew to success.

                        Fail more often in order to succeed

                        Like Albert Einstein said, failure really is just success in progress. If you’d rather not to fail, you will probably never succeed.

                        Success comes from moments of frustrations when you’ll be most uncomfortable with. But after you’ve gone through all those bitter times, you’ll become stronger and you’ll get closer to success.

                        Don’t be afraid to fail. In fact, start failing, and start failing often; that’s how you will succeed.

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                        Featured photo credit: Unsplash via unsplash.com

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