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How to Become a Blogging Success Story, Part 1 – Getting Started

How to Become a Blogging Success Story, Part 1 – Getting Started

    Blogging isn’t something that only the nerdy types or teens do anymore, and it most certainly goes beyond posting pictures of your children (or pets for the childless out there) and griping about your job.  Blogging is, for some, a business or a source of extra spending money.  It’s also a source of money, power, and satisfaction.  But as it goes in professional sports, there are millions playing in the neighborhood little leagues, but a very small minority will ever make it to the big leagues.  So how do you improve your chances of taking your blog from beyond just a hobby into something that you add to your resume and turn into cash?

    1. Be prepared to pour in your blood, sweat and tears.

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    Very rarely does a blog go from a readership consisting of your family, friends, co-workers, and admirers (or enemies)  that have figured out how to stalk you online, to an overnight success.  Sure, if you break a big story and CNN picks it up and gives you a shout-out, you might get an instant influx of visitors, but the chances of that happening are slim.  So instead of banking on a miracle, be prepared to slave away at it for a bit.  Know that you will at times doubt yourself and your ability to go on, that you will have to force yourself to blog when you really don’t feel like it.  Be prepared, perhaps, not to know what “free time” is anymore.  This may not be true in all cases, but for someone like me that runs a news oriented blog, it’s a 24/7 operation.  A blog focusing on, say, technology might not have to be so vigilant in covering breaking news.

    2. Before you start blogging, think about what you will be blogging about.

    My interests are so varied that I couldn’t pick just one topic to blog about, and I knew I’d probably get bored writing about the same thing day after day, week after week, year after year. That being said, if you want to establish yourself as an expert in a field or topic area, then a more focused blog will be most suitable.

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    3. Avoid free blog services.

    Resist the temptation to start with a free blog on Blogger, WordPress or any of the other free, hosted blogging services.  You will kick yourself later, trust me.  If you’re serious about taking your blog beyond a recreational activity, do yourself a favor and buy a domain and web hosting.  You can start with something as simple and cheap as GoDaddy, and move as your site grows. I started out with shared hosting, and since then I can’t tell you how many times I’ve been kicked off hosts due to my site’s growth and resource usage.  These days, we have our own server.

    4. If you use a premade template, at least customize some parts of it.

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    A unique design will make your blog more memorable.  If you do use a premade template that thousands of other people have also installed on their blog, which I have nothing against, try to customize it at least a little bit.  At the very least, pay someone $50 to make you a nice logo.

    5. Consider a collaborative effort.

    You’ll have to share the profits, but sometimes two (or three or four…)  is better than one.  It takes some pressure off of you as you’re not the sole blogger, and if you need to step away for a few days, there’s someone else to cover for you.  Just choose your partner or partners wisely, and strongly consider getting your partnership arrangement in writing, just in case things sour one day.

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    6. Socialize and network with others.

    Join Twitter and Facebook and start a conversation with your readers.  Make sure to reply to comments on your blog.  By talking with your readers, you’ll keep them checking back in and you’ll be at the forefront of their minds, making them more likely to become a repeat visitor.  Repeat visitors are very important in establishing your blog.  Fly-by traffic is still worthwhile, but building a loyal readership base is crucial.  Making friends with other bloggers and website owners can also be beneficial as they can help drive traffic your way.

    It’s not as easy as it looks or sounds.

    Many have tried and failed. It can be done, and it doesn’t take a huge advertising budget, a staff of writers, or luck.  However, it does take some degree of talent (if you are a horrible writer, I’d advise against pouring your heart into making a career of blogging) and a whole lot of dedication and drive. Having a plan also helps, although if you don’t have one you can still become successful, it just might take you longer as you figure things out along the way.  I’ve been doing this for years now, and I’ve learned a lot along the way.

    In Part 2 – Mistakes to Avoid of this multi-part series on becoming a blogging success I’ll talk about what NOT to do, and how to avoid some of the pitfalls.

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    Julie McCormick

    Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Top 1000 site.

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    Last Updated on January 15, 2021

    7 Ways To Have More Confident Body Language

    7 Ways To Have More Confident Body Language

    The popular idiomatic saying that “actions speak louder than words” has been around for centuries, but even to this day, most people struggle with at least one area of nonverbal communication. Consequently, many of us aspire to have more confident body language but don’t have the knowledge and tools necessary to change what are largely unconscious behaviors.

    Given that others’ perceptions of our competence and confidence are predominantly influenced by what we do with our faces and bodies, it’s important to develop greater self-awareness and consciously practice better posture, stance, eye contact, facial expressions, hand movements, and other aspects of body language.

    Posture

    First things first: how is your posture? Let’s start with a quick self-assessment of your body.

    • Are your shoulders slumped over or rolled back in an upright posture?
    • When you stand up, do you evenly distribute your weight or lean excessively to one side?
    • Does your natural stance place your feet relatively shoulder-width apart or are your feet and legs close together in a closed-off position?
    • When you sit, does your lower back protrude out in a slumped position or maintain a straight, spine-friendly posture in your seat?

    All of these are important considerations to make when evaluating and improving your posture and stance, which will lead to more confident body language over time. If you routinely struggle with maintaining good posture, consider buying a posture trainer/corrector, consulting a chiropractor or physical therapist, stretching daily, and strengthening both your core and back muscles.

    Facial Expressions

    Are you prone to any of the following in personal or professional settings?

    • Bruxism (tight, clenched jaw or grinding teeth)
    • Frowning and/or furrowing brows
    • Avoiding direct eye contact and/or staring at the ground

    If you answered “yes” to any of these, then let’s start by examining various ways in which you can project confident body language through your facial expressions.

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    1. Understand How Others Perceive Your Facial Expressions

    A December 2020 study by UC Berkeley and Google researchers utilized a deep neural network to analyze facial expressions in six million YouTube clips representing people from over 140 countries. The study found that, despite socio-cultural differences, people around the world tended to use about 70% of the same facial expressions in response to different emotional stimuli and situations.[1]

    The study’s researchers also published a fascinating interactive map to demonstrate how their machine learning technology assessed various facial expressions and determined subtle differences in emotional responses.

    This study highlights the social importance of facial expressions because whether or not we’re consciously aware of them—by gazing into a mirror or your screen on a video conferencing platform—how we present our faces to others can have tremendous impacts on their perceptions of us, our confidence, and our emotional states. This awareness is the essential first step towards

    2. Relax Your Face

    New research on bruxism and facial tension found the stresses and anxieties of Covid-19 lockdowns led to considerable increases in orofacial pain, jaw-clenching, and teeth grinding, particularly among women.[2]

    The National Institute of Dental and Craniofacial Research estimates that more than 10 million Americans alone have temporomandibular joint dysfunction (TMJ syndrome), and facial tension can lead to other complications such as insomnia, wrinkles, dry skin, and dark, puffy bags under your eyes.[3])

    To avoid these unpleasant outcomes, start practicing progressive muscle relaxation techniques and taking breaks more frequently throughout the day to moderate facial tension.[4] You should also try out some biofeedback techniques to enhance your awareness of involuntary bodily processes like facial tension and achieve more confident body language as a result.[5]

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    3. Improve Your Eye Contact

    Did you know there’s an entire subfield of kinesic communication research dedicated to eye movements and behaviors called oculesics?[6] It refers to various communication behaviors including direct eye contact, averting one’s gaze, pupil dilation/constriction, and even frequency of blinking. All of these qualities can shape how other people perceive you, which means that eye contact is yet another area of nonverbal body language that we should be more mindful of in social interactions.

    The ideal type (direct/indirect) and duration of eye contact depends on a variety of factors, such as cultural setting, differences in power/authority/age between the parties involved, and communication context. Research has shown that differences in the effects of eye contact are particularly prominent when comparing East Asian and Western European/North American cultures.[7]

    To improve your eye contact with others, strive to maintain consistent contact for at least 3 to 4 seconds at a time, consciously consider where you’re looking while listening to someone else, and practice eye contact as much as possible (as strange as this may seem in the beginning, it’s the best way to improve).

    3. Smile More

    There are many benefits to smiling and laughing, and when it comes to working on more confident body language, this is an area that should be fun, low-stakes, and relatively stress-free.

    Smiling is associated with the “happiness chemical” dopamine and the mood-stabilizing hormone, serotonin. Many empirical studies have shown that smiling generally leads to positive outcomes for the person smiling, and further research has shown that smiling can influence listeners’ perceptions of our confidence and trustworthiness as well.

    4. Hand Gestures

    Similar to facial expressions and posture, what you do with your hands while speaking or listening in a conversation can significantly influence others’ perceptions of you in positive or negative ways.

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    It’s undoubtedly challenging to consciously account for all of your nonverbal signals while simultaneously trying to stay engaged with the verbal part of the discussion, but putting in the effort to develop more bodily awareness now will make it much easier to unconsciously project more confident body language later on.

    5. Enhance Your Handshake

    In the article, “An Anthropology of the Handshake,” University of Copenhagen social anthropology professor Bjarke Oxlund assessed the future of handshaking in wake of the Covid-19 pandemic:[8]

    “Handshakes not only vary in function and meaning but do so according to social context, situation and scale. . . a public discussion should ensue on the advantages and disadvantages of holding on to the tradition of shaking hands as the conventional gesture of greeting and leave-taking in a variety of circumstances.”

    It’s too early to determine some of the ways in which Covid-19 has permanently changed our social norms and professional etiquette standards, but it’s reasonable to assume that handshaking may retain its importance in American society even after this pandemic. To practice more confident body language in the meantime, the video on the science of the perfect handshake below explains what you need to know.

    6. Complement Your Verbals With Hand Gestures

    As you know by now, confident communication involves so much more than simply smiling more or sounding like you know what you’re talking about. What you do with your hands can be particularly influential in how others perceive you, whether you’re fidgeting with an object, clenching your fists, hiding your hands in your pockets, or calmly gesturing to emphasize important points you’re discussing.

    Social psychology researchers have found that “iconic gestures”—hand movements that appear to be meaningfully related to the speaker’s verbal content—can have profound impacts on listeners’ information retention. In other words, people are more likely to engage with you and remember more of what you said when you speak with complementary hand gestures instead of just your voice.[9]

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    Further research on hand gestures has shown that even your choice of the left or right hand for gesturing can influence your ability to clearly convey information to listeners, which supports the notion that more confident body language is readily achievable through greater self-awareness and deliberate nonverbal actions.[10]

    Final Takeaways

    Developing better posture, enhancing your facial expressiveness, and practicing hand gestures can vastly improve your communication with other people. At first, it will be challenging to consciously practice nonverbal behaviors that many of us are accustomed to performing daily without thinking about them.

    If you ever feel discouraged, however, remember that there’s no downside to consistently putting in just a little more time and effort to increase your bodily awareness. With the tips and strategies above, you’ll be well on your way to embracing more confident body language and amplifying others’ perceptions of you in no time.

    More Tips on How to Develop a Confident Body Language

    Featured photo credit: Maria Lupan via unsplash.com

    Reference

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