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How to Be the Most Interesting Person at a Networking Event

How to Be the Most Interesting Person at a Networking Event


    I know you can think of a time when you were networking and a very smiley, ambitious attendee came up and shook your hand, eagerly offering their business card and a 20 minute spiel of what they do. No matter what their line of work, you’re instantaneously bored just because of how they started the conversation. That’s because nobody actually enjoys listening to others talk about themselves. Certainly not a long ramble without an invitation.

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    But even though you might be annoyed by the idea, can you also remember a time when you were at a similar event and then ended up being that person?

    Maybe it happened because you actually think what you do is interesting to everyone or you were nervous about what you should be doing in that environment and you were just trying to fill conversation.

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    But doing this is how you end up further back from where you started.

    When you approach the idea of networking as a ‘do or die’ situation, you’re going to get nothing (especially valuable contacts) out of it. In a world full of social media generated conversation, “building relationships” is one of the biggest buzz phrases — and with good reason. You’re not going to be remembered unless you’ve provided value. And blabbering on and on to grow awareness of what you do professionally and how you can be hired isn’t valuable.

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    If you’re going to attend a networking event you should strive to get the most out of it. 

    You need to go above and beyond to be different than everyone else by tailoring the conversation to always benefit others. These steps will help you become the most interesting person in the room (even if you’re an introvert) and grow a strong and valuable network of people:

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    1. Be picky about giving out business cards. When someone approaches me with a business card in my hand before I can even introduce myself, they’re already dismissed as someone I would be interested in learning about. You are not more legitimate to me if you printed your information on a fancy piece of paper. You’ve only wasted more trees by giving them to people you don’t know are interested in working with you. Carry only a couple of cards with you at a time and don’t even pull your wallet out to trade until you’ve had a conversation that would lead you to believe there is a possibility to work together or help grow your networks. (Don’t feel bad if you run out. You were just that popular.)
    2. Drop the elevator speech. The idea of having a pitch ready before you even arrive should make you want to gag. Because it will definitely have that effect on your unexpecting audience. You don’t need to recite business goodness to impress. Just feel out the environment and go with the flow. Obviously you’ll be asked what you do for a living because that’s what we have been trained to do in conversation. What will really intrigue is if you take this opportunity to explain how you help people reach their goals. When phrased this way, it makes you sound like a superhero. To give you an example, if you and I met I would say that “I help businesses grow brand awareness and increase sales by teaching and helping create content with social video”. That’s much more interesting than the typical ‘position, title, and opportunities I’m open to’ speech. I’ve shaped my explanation to lead to relevant conversation that will leave an impression on my audience, possibly triggering referrals or perhaps looking at their own needs to see how I can help them.
    3. Don’t talk. Ask questions and then listen. Like I said before, no one likes to hear other people talk about themselves. But they will think you’re the most interesting person in the world if you want to know more about them. So ask questions and listen. Learn about the people you’re networking with and actually build upon a meaningful conversation that will make exchanging business cards more effective in the end. The more you ask about them, the more they will want to know about you for being interested in them.

    What’s your winning strategy for networking events? Share in the comments below!

    (Photo credit: Happy Group of Finger Smileys via Shutterstock)

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

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