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How Not to Ask

How Not to Ask


    (Editor’s Note: The following article is an excerpt from the book Knowing Your Value: Women, Money, and Getting What You’re Worth by Mika Brzezinski. Brzezinski is a co-host of Morning Joe, an MSNBC anchor and author of All Things at Once. She is also co-host of The Joe Scarborough Show on Citadel Media. She is the mother of two daughters, Emilie and Carlie, and has been married for fifteen years to an investigative journalist at ABC. For more information on the author, visit her website or follow her on Twitter.)

    Many of us need to rethink the way we ask for promotions and raises, because when we do ask, often it ain’t pretty. Just listen to the answers I hear when I ask, “Are there differences in the way men and women ask you for raises and promotions?”

    “‘I know you’re busy, I know you don’t have time . . . ‘” — Valerie Jarrett

    Obama adviser Valerie Jarrett has been the boss in a variety of workplaces. When I ask whether she sees a difference in approach between men and women when asking for raises and promotions, she says, “Amazingly, men are almost detached from it emotionally. They’re really comfortable . . . Women are much more timid and appreciative and polite. Men are very matter of fact, businesslike, unemotional. It isn’t really personal.”

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    “Women are emotional?” I ask.

    “Emotional in the sense of apologetic . . . I remember one woman in particular who started with, “I know you’re busy, I know you don’t have time . . . ”

    “Basically saying, ‘Don’t give me the raise’?”

    “She backed into it badly, is the way I would say it.” Valerie tells me.

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    “Apologetic” and “tentative” are two adjectives I heard over and over. The editor-in-chief of Newsweek and The Daily Beast, Tina Brown says women often start to apologize with their body language before they even open their mouth. Then they’ll begin by saying, “Well, you know, I’ve been here for a while and I’ve been thinking a lot about this . . . Men come in and they just say, ‘Hey, I’m not doing this anymore unless I get X.’ And you think, ‘Of course, of course, of course,’ you know, you must take care of Joe, Fred, whomever. But women don’t do that. They just come in and they look sad . . . And we can’t do that!”

    “‘I didn’t really want to come to you with this . . .'” — Carol Bartz

    I ask Yahoo CEO Carol Bartz, “Have you ever had a woman ask for a raise and apologize for imposing?”

    “Oh, absolutely,” she says. Bartz trots out a few she’s heard: “‘I didn’t really want to come to you with this, but, gosh, do you think my bonus percentage could be higher?’ And, ‘Gee could you just think about it?’ When they say, ‘I don’t know if you’ll consider,’ right away they are giving you an out. Of course I wouldn’t consider, you just told me not to consider . . . when somebody gives you the reason you can say no, it just makes your job easier.”

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    And men?

    Men will say ‘”I believe I’m undervalued here,'” Bartz tells me. “And that’s always code for ‘I’m going someplace where they value me, and it’s for these reasons.'”

    “When men ask for raises there’s always some cost,” ad exec Donny Deutsch says. “It’s always ‘because I did this’ and ‘if I don’t get the raise . . . ‘ There’s always [an imaginary] gun to the head, some gamesmanship. First of all, women don’t ask as much. And when they do ask, it’s not ‘Give it to me or else.'”

    When you combine my experience with what I heard from the bosses above, I have to say we women stink at this. Just look at our best opening lines:

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    • “I’m sorry.”
    • “I know you’re busy.”
    • “I don’t know if you have the time.”
    • “I don’t know if you’ll consider . . . “
    • “I don’t know if this is possible . . . “
    • “I hate to do this.”
    • “I don’t know if there’s room for this in the budget.”
    • “I’m sorry if the timing is bad.”

    I think I’ve managed to use everyone of those phrases in my attempts to get a raise. Of course, I used an additional strategy, too — what More editor Lesley Jane Seymour calls “playing the victim card.” Seymour says women “present their personal challenges, saying things like, ‘Well, I have this situation’ or ‘I have that burden’ or ‘My mother is ill and I have to support her’ or whatever. Women present their cause, and you have to realize it’s not a manager’s job to support your causes, whatever they might be . . . The companies can’t say, ‘Oh, I feel sorry for you.”’

    (Photo credit: Question Mark Blackboard Sign via Shutterstock)

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

    Featured photo credit: Flickr via farm4.staticflickr.com

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