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How Important is Email?

How Important is Email?


    How much time do you spend being consumed by your email? Do you feel like you’re constantly being pulled away from other, important tasks because you can never keep your inbox satisfied?

    If the answer is yes, here’s the question you need to ask yourself: Have you ever stopped to think about just how important your emails are?

    Since the humble email arrived it has managed to supersede most things in our lives! As soon as an email arrives in our inbox, we feel a compelling urge to reply immediately.

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    But it doesn’t have to be that way.

    New research has shown that only 1 in 3 emails are actually essential for work and require an action.

    Chief scientist, Nathaniel Borenstein from Mimecast, (who conducted the research) said:

    “What is clear is that the average employee faces a significant challenge in simply processing the information that comes into their inbox and identifying which messages are genuinely business critical.”

    I’m sure you yourself have experienced this. On average I receive over 100 emails every day. How many of these are really important? Probably less than 10. (Most of them are more of a distraction than of any use.)

    So why not take this new research as a sign to do some spring cleaning? It’s time to create some space in your inbox so you can really focus on the tasks that make a difference to your business or work.

    3 Steps to Spring Clean Your Inbox

    1. Unsubscribe. Be ruthless and unsubscribe from any email newsletter that has not been read over the past 2 weeks. If you’ve not read it, then really how likely are you to in the future? Be realistic and remove those unnecessary subscriptions.

    2. Deal with ‘subscription fear of missing out’. Remember that by unsubscribing you are not missing out. You can always visit the website or blog at your own leisure and access the information. It’s not a final goodbye!

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    3. Set up ‘email rules’. You can set up ‘rules’ so that certain types of emails are immediately placed into an email folder of your choice. This means you keep your inbox clear from emails that are not important. I use this tool to move any ‘newsletter’ emails, as I find these can easily consumer 30 – 40% of my inbox. (Note: I’m a Mac girl so I only know how to do this on a Mac.)

    Here’s the process using Entourage:

    Create a new folder first…

    1. Create a new email folder by going to ‘File’ drop down menu.
    2. Select ‘New’ and then ‘Folder’.
    3. Make sure you give your folder a relevant title such as ‘newsletters’ or ‘personal friends’ (depending on your subject).

    Then, set up some rules…

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    Email Rules
      1. Go to ‘Tools’ drop-down menu.
      2. Select ‘Rules’ and then ‘New’.
      3. Give your rule a title.
      4. Select ‘Add Criterion’ – this should see a box underneath appear that says ‘from’ (if it doesn’t say ‘from’ then select ‘from’ in the drop down menu).
      5. Ensure the box next to ‘from’ says ‘contains’ and then in the box next to this add in the email address that you are creating the rule for.
      6. Underneath you will see a section that says ‘Then’ ‘Add Action’ ‘Remove Action’, here you should see two more boxes alongside each other.
      7. Make sure the first box says ‘move to’ (you may need to select this from the drop down).
      8. In the box next to this you need to select the name of th folder you created in step 1.
      9. Hit ‘OK’ and your rule has been set up! Entourage will now move any emails form the address you inputted into your selected folder!
      10. Go through and create rules for all emails that you think are ‘not urgent’.

      That’s it. Enjoy your new clean and clear inbox!

      (Photo credit: Mail Icon on Screen via Shutterstock)

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      Zoe B

      A strategist, coach and blogger who shows people how to stop what isn't working for them in life and to start to plan the life they really want.

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      Last Updated on June 19, 2019

      6 Ways to Be a Successful Risk Taker and Take More Chances

      6 Ways to Be a Successful Risk Taker and Take More Chances

      I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

      Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

      It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

      1. Understand That Failure Is Going to Happen a Lot

      It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

      Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

      When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

      2. Trust the Muse

      Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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      When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

      “The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

      The muse is a goddess who wants our attention and wants us to work on our passion.

      If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

      The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

      Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

      3. Remember to Be Authentic

      Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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      How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

      For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

      One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

      Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

      Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

      4. Don’t Take Any Risks While You’re Not Clearheaded

      I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

      One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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      Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

      A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

      Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

      5. Fully Understand What You’re Risking

      It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

      We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

      If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

      You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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      6. Remember This Is Your One Shot Only

      As far as we know officially, this is our one shot at life, so why not take some risks?

      The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

      Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

      Now go ahead, take that risk and be successful at it!

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      Featured photo credit: Unsplash via unsplash.com

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