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How Important is Email?

How Important is Email?


    How much time do you spend being consumed by your email? Do you feel like you’re constantly being pulled away from other, important tasks because you can never keep your inbox satisfied?

    If the answer is yes, here’s the question you need to ask yourself: Have you ever stopped to think about just how important your emails are?

    Since the humble email arrived it has managed to supersede most things in our lives! As soon as an email arrives in our inbox, we feel a compelling urge to reply immediately.

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    But it doesn’t have to be that way.

    New research has shown that only 1 in 3 emails are actually essential for work and require an action.

    Chief scientist, Nathaniel Borenstein from Mimecast, (who conducted the research) said:

    “What is clear is that the average employee faces a significant challenge in simply processing the information that comes into their inbox and identifying which messages are genuinely business critical.”

    I’m sure you yourself have experienced this. On average I receive over 100 emails every day. How many of these are really important? Probably less than 10. (Most of them are more of a distraction than of any use.)

    So why not take this new research as a sign to do some spring cleaning? It’s time to create some space in your inbox so you can really focus on the tasks that make a difference to your business or work.

    3 Steps to Spring Clean Your Inbox

    1. Unsubscribe. Be ruthless and unsubscribe from any email newsletter that has not been read over the past 2 weeks. If you’ve not read it, then really how likely are you to in the future? Be realistic and remove those unnecessary subscriptions.

    2. Deal with ‘subscription fear of missing out’. Remember that by unsubscribing you are not missing out. You can always visit the website or blog at your own leisure and access the information. It’s not a final goodbye!

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    3. Set up ‘email rules’. You can set up ‘rules’ so that certain types of emails are immediately placed into an email folder of your choice. This means you keep your inbox clear from emails that are not important. I use this tool to move any ‘newsletter’ emails, as I find these can easily consumer 30 – 40% of my inbox. (Note: I’m a Mac girl so I only know how to do this on a Mac.)

    Here’s the process using Entourage:

    Create a new folder first…

    1. Create a new email folder by going to ‘File’ drop down menu.
    2. Select ‘New’ and then ‘Folder’.
    3. Make sure you give your folder a relevant title such as ‘newsletters’ or ‘personal friends’ (depending on your subject).

    Then, set up some rules…

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    Email Rules
      1. Go to ‘Tools’ drop-down menu.
      2. Select ‘Rules’ and then ‘New’.
      3. Give your rule a title.
      4. Select ‘Add Criterion’ – this should see a box underneath appear that says ‘from’ (if it doesn’t say ‘from’ then select ‘from’ in the drop down menu).
      5. Ensure the box next to ‘from’ says ‘contains’ and then in the box next to this add in the email address that you are creating the rule for.
      6. Underneath you will see a section that says ‘Then’ ‘Add Action’ ‘Remove Action’, here you should see two more boxes alongside each other.
      7. Make sure the first box says ‘move to’ (you may need to select this from the drop down).
      8. In the box next to this you need to select the name of th folder you created in step 1.
      9. Hit ‘OK’ and your rule has been set up! Entourage will now move any emails form the address you inputted into your selected folder!
      10. Go through and create rules for all emails that you think are ‘not urgent’.

      That’s it. Enjoy your new clean and clear inbox!

      (Photo credit: Mail Icon on Screen via Shutterstock)

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      Zoe B

      A strategist, coach and blogger who shows people how to stop what isn't working for them in life and to start to plan the life they really want.

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      Last Updated on August 12, 2019

      13 Things Mentally Strong People Don’t Do

      13 Things Mentally Strong People Don’t Do

      Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.

      Take a look at these 13 things that mentally strong people don’t do so that you too can become mentally stronger.

      1. They Don’t Waste Time Feeling Sorry for Themselves

      Mentally strong people don’t sit around feeling sorry about their circumstances or how others have treated them. Instead, they take responsibility for their role in life and understand that life isn’t always easy or fair.

      2. They Don’t Give Away Their Power

      They don’t allow others to control them, and they don’t give someone else power over them. They don’t say things like, “My boss makes me feel bad,” because they understand that they are in control over their own emotions and they have a choice in how they respond.

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      3. They Don’t Shy Away from Change

      Mentally strong people don’t try to avoid change. Instead, they welcome positive change and are willing to be flexible. They understand that change is inevitable and believe in their abilities to adapt.

      4. They Don’t Waste Energy on Things They Can’t Control

      You won’t hear a mentally strong person complaining over lost luggage or traffic jams. Instead, they focus on what they can control in their lives. They recognize that sometimes, the only thing they can control is their attitude.

      5. They Don’t Worry About Pleasing Everyone

      Mentally strong people recognize that they don’t need to please everyone all the time. They’re not afraid to say no or speak up when necessary. They strive to be kind and fair, but can handle other people being upset if they didn’t make them happy.

      6. They Don’t Fear Taking Calculated Risks

      They don’t take reckless or foolish risks, but don’t mind taking calculated risks. Mentally strong people spend time weighing the risks and benefits before making a big decision, and they’re fully informed of the potential downsides before they take action.

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      7. They Don’t Dwell on the Past

      Mentally strong people don’t waste time dwelling on the past and wishing things could be different. They acknowledge their past and can say what they’ve learned from it.

      However, they don’t constantly relive bad experiences or fantasize about the glory days. Instead, they live for the present and plan for the future.

      8. They Don’t Make the Same Mistakes Over and Over

      Mentally strong people accept responsibility for their behavior and learn from their past mistakes. As a result, they don’t keep repeating those mistakes over and over. Instead, they move on and make better decisions in the future.

      9. They Don’t Resent Other People’s Success

      Mentally strong people can appreciate and celebrate other people’s success in life. They don’t grow jealous or feel cheated when others surpass them. Instead, they recognize that success comes with hard work, and they are willing to work hard for their own chance at success.

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      10. They Don’t Give Up After the First Failure

      Mentally strong people don’t view failure as a reason to give up. Instead, they use failure as an opportunity to grow and improve. They are willing to keep trying until they get it right.

      11. They Don’t Fear Alone Time

      Mentally strong people can tolerate being alone and they don’t fear silence. They aren’t afraid to be alone with their thoughts and they can use downtime to be productive.

      They enjoy their own company and aren’t dependent on others for companionship and entertainment all the time but instead can be happy alone.

      12. They Don’t Feel the World Owes Them Anything

      Mentally strong people don’t feel entitled to things in life. They weren’t born with a mentality that others would take care of them or that the world must give them something. Instead, they look for opportunities based on their own merits.

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      13. They Don’t Expect Immediate Results

      Whether they are working on improving their health or getting a new business off the ground, mentally strong people don’t expect immediate results. Instead, they apply their skills and time to the best of their ability and understand that real change takes time.

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