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Help a Reporter (and Yourself) Out

Help a Reporter (and Yourself) Out

20080901-reporter

    Ever wonder where journalists and other writers find the experts they quote in their stories? In the past, reporters counted on their own networking, and on a service called ProfNet. ProfNet lets journalists search their database of experts and contact them individually to see if they’d be interested in being interviewed.

    Until recently, ProfNet has been about the only game in town, as far as finding real experts is concerned. Which might be why their website is a little less than user-friendly – no competition. But things have been shaken up rather thoroughly in the last couple months, with the arrival on the scene of a new service aiming to connect journalists and experts.

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    Help A Reporter Out (HARO) is the brainchild of Peter Shankman, founder and CEO of marketing/PR firm The Geek Factory, Inc. The idea is simple, but incredibly powerful. Journalists post requests using a simple form, detailing their story and the kind of expert they’re looking for. Experts – on whatever – subscribe to the HARO mailing list. A few times a day, the requests over the last several hours are compiled and sent out to everyone on the mailing list. Subscribers skim the list and see if there are any stories they feel they can contribute to, and they email the reporter directly.

    It’s that simple. It’s almost stupid! But it works – in a few months it’s membership has grown to over 12,000 people and Shankman is sending out 50 or more HARO requests a day.

    Why bother to help a reporter out?

    Why should you take the time and energy to read HARO’s twice- or thrice-daily email, looking for HARO requests that apply to you?

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    There are several answers, all of them good. The first, of course, is that you know something that might help a reporter to be more informative or more accurate, and therefore in some small way you can contribute to the world’s store of knowledge. That’s what knowledge is for, after all – sharing.

    But, you say, I get paid for sharing my knowledge. Hey, good on ya! Maybe the warm fuzzies aren’t enough.

    Fair enough. While journalistic ethics generally precedes paying sources, people who volunteer to help reporters with their story get another kind of payment: exposure. And no minor exposure, either – being quoted in a major newspaper or national magazine can bring a flood of traffic to your site, new clients, job offers, you name it. And smaller outlets can be just as good,or even better – being quoted as an expert by a niche publication means that the people who will see your name referred to as the go-to guy or gal on your topic are exactly the people you most want to see you as an expert.

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    PR folks know this, which is why when I sent out a HARO request recently, about 1/3 of the responses I got were publicists and marketing folk offering to connect me with their clients. It’s an excellent opportunity to establish yourself as an expert in your field.

    There’s one more reason to respond to HARO requests: it can be fun. You get to share your thoughts with someone who, while maybe not an expert, at least has an interest in the field you work in (usually, or the story would have been assigned to someone else). Speaking with a skilled interviewer is a great way to clarify your own thinking, too.

    What if I need some help, too?

    HARO is, at least for now, an open system. I’ve seen requests from bloggers, in-house writers, people taking surveys, and of course actual jourrnalists on assignment. There is no verification system in place to make sure your request is “legitimate”, and while that might become a problem down the line, for now it’s working pretty well. (I shouldn’t say no verification system – people aren’t going to respond to requests that seem phony or amateurish, so in that sense, the system is self-regulating).

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    What that means is that, if you need to interview an expert, and can offer a reasonable amount of exposure, there’s no real reason not to try a HARO request.

    And it works. My first HARO request was for an expert n what I thought was a pretty obscure topic. Within a few hours, I had 14 responses! What’s more, almost all of them were good – real, bona fide experts in the rather tiny niche I was writing about.

    If you want to improve your chances of getting a decent response, there are a few things you should do:

    • Be real: I can imagine all sorts of ways that people are going to try to game the HARO system. Here’s the thing, though – you’re interacting with real people – smart ones, at that. They are experts, after all. If your request comes off as scammy, you won’t get a response – but even if your request does get a response, people will realize soon enough that you’re full of… it when you start responding of when you get them on the phone.
    • Explain your topic thoroughly: HARO gives plenty of room to describe who you’re looking for; be as specific as you can. Don’t think you’re being clever by being vague, or that you’ll improve your chances of finding someone if your request is so loosely worded that just about anyone might feel that they’re the right person for you. The people who sign up for HARO’s list are looking for particular requests that they feel a connection with. Ideally, you want a handful of people to read your request and feel like you’re talking about them specifically.
    • Be respectful: You don’t get to expect a response, you get to appreciate one. If someone takes the time to respond to your request, even if you can’t use them for your project, try at least to respond and tell them “no thanks”. You never know when you might need their assistance in the future, so don’t burn any bridges by being a jerk.

    I, for one, will be watching closely to see how Help A Reporter Out develops. It’s such a simple idea, but it works – and in the long run, may be a huge step forward for journalism. And for self-promotion – what a great way to get yourself noticed by people in your niche!

    I’d love to hear other people’s stories about HARO. If you have any, please share them with us in the comments.

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    Last Updated on July 8, 2020

    How to Say No When You Say Yes Too Often

    How to Say No When You Say Yes Too Often

    Do you say yes so often that you realize you aren’t really happy about this, wondering how to say no to people?

    For years, I was a serial people pleaser. Known as someone who would step up, I would gladly make time especially when it came to volunteering for certain causes. I proudly carried this role all through grade school, college, even through law school. For years, I thought saying “no” meant I would disappoint a good friend or someone I respected.

    But somewhere along the way, I noticed I wasn’t quite living my life. Instead, I seem to have created a schedule that was a strange combination of meeting the expectations of others, what I thought I should be doing, and some of what I actually wanted to do. The result? I had a packed schedule that left me overwhelmed and unfulfilled.

    It took a long while but I learned the art of saying no. Saying ‘no’ meant I no longer catered fully to everyone else’s needs and could make more room for what I really wanted to do. Instead of cramming too much in, I chose to pursue what really mattered. I started to manage my time more around my own needs and interests. When that happened, I became a lot happier. And guess what? I hardly disappointed anyone.

    The Importance of Saying No

    When you learn the art of saying ‘no,’ you begin to look at the world differently. Rather than seeing all of the things you could or should be doing (and aren’t doing), you start to look at how to say yes to what’s important.

    In other words, you aren’t just reacting to what life throws at you. You seek the opportunities that move you to where you want to be.

    Successful people aren’t afraid to say no. Oprah Winfrey considered one of the most successful women in the world confessed that it was much later in life when she learned how to say no. Even after she had become internationally famous, she felt she had to say yes to virtually everything. It was only when she realized that after years of struggling with saying no, I finally got to this question: “What do I want?”

    Being able to say no also helps you manage your time better.

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    Warren Buffett views no as essential to his success. He said,

    “The difference between successful people and really successful people is that really successful people say no to almost everything.”

    When I made ‘no’ a part of my toolbox, I drove more of my own success focusing on fewer things and doing them well.

    How We Are Pressured to Say Yes

    It’s no wonder a lot of us find it hard to say ‘no.’

    From an early age, we are conditioned to say ‘yes.’ We said yes probably hundreds of time in order to graduate from high school and then get into college. We said yes to find work. We said yes get a promotion. We said yes to find love and then yes again to stay in a relationship. We said yes to find and keep friends.

    We say yes because it feels better to help someone. We say yes because it can seem like the right thing to do. We say yes because we think that is key to success. And we say yes because the request might come from someone who is hard to resist like the boss.

    And that’s not all. The pressure to say yes doesn’t just come from others. We put a lot of pressure on ourselves. At work, we say yes because we compare ourselves to others who seem to be doing more than we are. Outside of work, we say yes because we feel guilty we aren’t doing enough to spend time with family or friends.

    The message no matter where we turn is nearly always, “You really could be doing more.” The result? When people ask us for our time, we are heavily conditioned to say yes.

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    How to Say No Without Feeling Guilty

    Deciding to add the word ‘no’ to your toolbox is no small thing. Perhaps you already say ‘no’ but not as much as you would like. Maybe you have an instinct that if you were to learn the art of ‘no’ that you could finally create more time for things you care about. But let’s be honest, using the word ‘no’ doesn’t come easily for many people.

    The 3 Rules of Thumbs for Saying No

    1. You Need to Get Out of Your Comfort Zone

    Let’s face it. It is hard to say no. Setting boundaries around your time especially you haven’t done it much in the past will feel awkward.

    2. You Are the Air Traffic Controller of Your Time

    Remember that you are the only one who understands the demands for your time. Think about it, who else knows about all of the demands on your time? No one. Only you are at the center of all of these requests. are the only one that understands what time you really have.

    3. Saying ‘No’ Means Saying ‘Yes’ to Something That Matters

    When we decide not to do something, it means we can say yes to something else. You have a unique opportunity to decide how you spend your precious time.

    6 Ways to Start Saying No

    Incorporating that little word ‘no’ into your life can be transformational. Turning some things down will mean you can open doors to what really matters. Here are some essential tips to learn the art of no:

    1. Check in With Your Obligation Meter

    One of the biggest challenges to saying ‘no’ is a feeling of obligation. Do you feel you have a responsibility to say yes and worry that saying no reflect poorly on you?

    Ask yourself whether you truly have the duty to say yes. Check your assumptions or beliefs about whether you carry the responsibility to say yes. Turn it around and instead ask what duty you owe to yourself.

    2. Resist the Fear of Missing out (FOMO)

    Do you have a fear of missing out (FOMO)? FOMO can follow us around in so many ways. At work, we volunteer our time because we fear we won’t move ahead. In our personal lives, we agree to join the crowd because FOMO even while we ourselves aren’t enjoying the fun.

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    Check in with yourself. Are you saying yes because of FOMO or because you really want to say yes? More often than not, running after fear doesn’t make us feel better.

    3. Check Your Assumptions About What It Means to Say ‘No’

    Do you dread the reaction you will get if you say no? Often, we say ‘yes’ because we worry about how others will respond or the consequences of saying no or because of the consequences. We may be afraid to disappoint others or think we will lose respect from others. We often forget how much we are disappointing ourselves along the way.

    Keep in mind that saying ‘no’ can be exactly what is needed to send the right message that you have limited time. In the tips below, you will see how to communicate your no in a gentle and loving way. You might disappoint someone initially but drawing a boundary can bring you the freedom you need so that you can give freely of yourself when you truly want to.

    4. When the Request Comes In, Sit on It

    Sometimes, when we are in the moment, we instinctively agree. The request might make sense at first. Or we typically have said yes to this request in the past.

    Give yourself a little time to reflect on whether you really have the time, or can do the task properly. You may decide the best option is to say ‘no.’ There is no harm in giving yourself the time to decide.

    5. Communicate Your ‘No’ with Transparency and Kindness

    When you are ready to tell someone no, communicate your decision clearly. The message can be open and honest to ensure the recipient that your reasons have to do with your limited time.

    Resist the temptation not to respond or communicate all. But do not feel obligated to provide a lengthy account about why you are saying no.

    A clear communication with a short explanation is all that is needed. I have found it useful to tell people that I have many demands and need to be careful with how I allocate my time. I will sometimes say I really appreciate that they came to me and for them to check in again if the opportunity arises another time.

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    6. Consider How to Use a Modified ‘No’

    If you are under pressure to say yes but want to say no, you may want to consider downgrading a “yes” to a “yes but…” giving you an opportunity to condition your agreement to what works best for you.

    Sometimes, the condition can be to do the task but not in the time frame that was originally requested. Or perhaps you can do part of what has been asked.

    Final Thoughts

    Beginning right now, you can change how you respond to requests for your time. When the request comes in, take yourself off autopilot where you might normally say yes.

    Use the request as a fresh request to draw a healthy boundary around your time. Pay particular attention to when you place certain demands on yourself. If you are the one placing the demand on yourself, try to evaluate the demand as if it were coming from somewhere else.

    Try it now. Say no to a friend who continues to take advantage of your goodwill. Or, draw the line with a workaholic colleague and tell them you will complete the project but not by working all weekend. Or, tell someone in your family you can’t loan them money again because they never paid you back the last time. You’ll find yourself much happier.

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    Featured photo credit: Chris Ainsworth via unsplash.com

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