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Help a Reporter (and Yourself) Out

Help a Reporter (and Yourself) Out

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    Ever wonder where journalists and other writers find the experts they quote in their stories? In the past, reporters counted on their own networking, and on a service called ProfNet. ProfNet lets journalists search their database of experts and contact them individually to see if they’d be interested in being interviewed.

    Until recently, ProfNet has been about the only game in town, as far as finding real experts is concerned. Which might be why their website is a little less than user-friendly – no competition. But things have been shaken up rather thoroughly in the last couple months, with the arrival on the scene of a new service aiming to connect journalists and experts.

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    Help A Reporter Out (HARO) is the brainchild of Peter Shankman, founder and CEO of marketing/PR firm The Geek Factory, Inc. The idea is simple, but incredibly powerful. Journalists post requests using a simple form, detailing their story and the kind of expert they’re looking for. Experts – on whatever – subscribe to the HARO mailing list. A few times a day, the requests over the last several hours are compiled and sent out to everyone on the mailing list. Subscribers skim the list and see if there are any stories they feel they can contribute to, and they email the reporter directly.

    It’s that simple. It’s almost stupid! But it works – in a few months it’s membership has grown to over 12,000 people and Shankman is sending out 50 or more HARO requests a day.

    Why bother to help a reporter out?

    Why should you take the time and energy to read HARO’s twice- or thrice-daily email, looking for HARO requests that apply to you?

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    There are several answers, all of them good. The first, of course, is that you know something that might help a reporter to be more informative or more accurate, and therefore in some small way you can contribute to the world’s store of knowledge. That’s what knowledge is for, after all – sharing.

    But, you say, I get paid for sharing my knowledge. Hey, good on ya! Maybe the warm fuzzies aren’t enough.

    Fair enough. While journalistic ethics generally precedes paying sources, people who volunteer to help reporters with their story get another kind of payment: exposure. And no minor exposure, either – being quoted in a major newspaper or national magazine can bring a flood of traffic to your site, new clients, job offers, you name it. And smaller outlets can be just as good,or even better – being quoted as an expert by a niche publication means that the people who will see your name referred to as the go-to guy or gal on your topic are exactly the people you most want to see you as an expert.

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    PR folks know this, which is why when I sent out a HARO request recently, about 1/3 of the responses I got were publicists and marketing folk offering to connect me with their clients. It’s an excellent opportunity to establish yourself as an expert in your field.

    There’s one more reason to respond to HARO requests: it can be fun. You get to share your thoughts with someone who, while maybe not an expert, at least has an interest in the field you work in (usually, or the story would have been assigned to someone else). Speaking with a skilled interviewer is a great way to clarify your own thinking, too.

    What if I need some help, too?

    HARO is, at least for now, an open system. I’ve seen requests from bloggers, in-house writers, people taking surveys, and of course actual jourrnalists on assignment. There is no verification system in place to make sure your request is “legitimate”, and while that might become a problem down the line, for now it’s working pretty well. (I shouldn’t say no verification system – people aren’t going to respond to requests that seem phony or amateurish, so in that sense, the system is self-regulating).

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    What that means is that, if you need to interview an expert, and can offer a reasonable amount of exposure, there’s no real reason not to try a HARO request.

    And it works. My first HARO request was for an expert n what I thought was a pretty obscure topic. Within a few hours, I had 14 responses! What’s more, almost all of them were good – real, bona fide experts in the rather tiny niche I was writing about.

    If you want to improve your chances of getting a decent response, there are a few things you should do:

    • Be real: I can imagine all sorts of ways that people are going to try to game the HARO system. Here’s the thing, though – you’re interacting with real people – smart ones, at that. They are experts, after all. If your request comes off as scammy, you won’t get a response – but even if your request does get a response, people will realize soon enough that you’re full of… it when you start responding of when you get them on the phone.
    • Explain your topic thoroughly: HARO gives plenty of room to describe who you’re looking for; be as specific as you can. Don’t think you’re being clever by being vague, or that you’ll improve your chances of finding someone if your request is so loosely worded that just about anyone might feel that they’re the right person for you. The people who sign up for HARO’s list are looking for particular requests that they feel a connection with. Ideally, you want a handful of people to read your request and feel like you’re talking about them specifically.
    • Be respectful: You don’t get to expect a response, you get to appreciate one. If someone takes the time to respond to your request, even if you can’t use them for your project, try at least to respond and tell them “no thanks”. You never know when you might need their assistance in the future, so don’t burn any bridges by being a jerk.

    I, for one, will be watching closely to see how Help A Reporter Out develops. It’s such a simple idea, but it works – and in the long run, may be a huge step forward for journalism. And for self-promotion – what a great way to get yourself noticed by people in your niche!

    I’d love to hear other people’s stories about HARO. If you have any, please share them with us in the comments.

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    Last Updated on July 15, 2019

    41 Beautiful Pictures That Show What True Love Is All About

    41 Beautiful Pictures That Show What True Love Is All About

    Some things in life are hard to describe, yet we can recognize them when we see them.

    Love is one of those things.

    True love comes in many different forms, but here are some that many of us know well.

    True love means supporting those who can’t support themselves

    supportive couple

      A young man comforts his date in Times Square, New York City. Image by mbtrama

      strong hug

        A young man holds his significant other close to him. Image by Brad Fults

        running help

          A young track competitor helps one of her injured opponents over the finish line. Image from ViralNova.com

          feeding kitten

            A soldier in the Korean War takes time to feed a baby kitten. Image from US Naval Insititute

            It’s having the perfect selfie partner

            mom and daughter selfie

              A mother and her daughter take a selfie together. Image by Andrew Fysh

              girlfriends

                Two young girls pose for the camera. Image by Rolands Lakis

                selfies

                  A happy couple takes a picture together. Image by Kayla Heineman

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                  selfie

                    Two best friends take a selfie together. Image by Jason Wahido

                    dude selfie

                      Friends take a selfie together. Image by Glenn Scofield Williams

                      It’s all the warm fuzzies

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                        A young man spends time with his dog on a beach. Image by Magdalena Roeseler

                        DSC06952

                          A pet owner hugs his dog while on a day trip in San Francisco. Image by Taro the Shiba Inu

                          It means having a friend to photobomb you

                          photobomb

                            A boy makes a funny face as he poses for a picture with his brother. Image by Michael Bentley

                            old man photobomb

                              A man photobombs his wife while their grandson snaps a picture. Image by Frank

                              family photobomb

                                Family members photobomb their relatives’ Thanksgiving day family photo. Image by Beth Scupham

                                boyfriend photobomb

                                  A friend photobombs the photographer and their friend, the woman in the foreground of this photo. Image by Lachlan Hardy

                                  True love means being there even when life gets unbearably hard

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                                  shoulder to cry on

                                    A family watches the Vermont National Guard depart for Afghanistan. Image by The U.S. Army

                                    flood dog

                                      During a monsoon in the Philippines, a boy carries his dog to safety. Image by Romeo Ranoco

                                      A woman is rescued from flood waters by a resident standing on top of her car during heavy rain in Chalandri suburb north of Athens

                                        A man helps a woman out of her vehicle during a flood in Chalandri, Greece. Image by John Kolesidis

                                        lunch

                                          A woman has lunch with her husband every day, even after he’s passed away. Image from ViralNova.com

                                          hug

                                            A woman hugs the mother of 6-year-old Noah Ponzer, who was one of the victims of the Sandy Hook shootings. Image by Spencer Platt

                                            rubble

                                              An Oklahoma couple pauses while trying to salvage belongings from a family member’s home after a tornado. Image by Adrees Latif

                                              sister and brother

                                                A girl puts her arm around her little brother as they wait outside of Sandy Hook Elementary after gunshots are fired. Image by Reuters.

                                                headstone

                                                  A woman sits at her husband’s grave the day before their wedding anniversary. Image from NBC news

                                                  It means taking the time for long goodbyes

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                                                    A man says goodbye to his son before deploying. Image by Official U.S. Navy Page

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                                                    national guard goodbye

                                                      A South Carolina man says goodbye to his son before deploying for Afghanistan. Image by The National Guard

                                                      saying goodbye

                                                        A Sergeant hugs both of his sons before being deployed to Afghanistan. Image by The National Guard

                                                        And cherishing reunions

                                                        husband home

                                                          A woman hugs her husband as she sees him for the first time since his deployment to Iraq. Image by The U.S. Army

                                                          boyfriend home

                                                            A young  woman hugs her significant other as he returns home for Kuwait. Image by The National Guard

                                                            mother hug

                                                              A mother drops to her knees as she hugs her son on her return home from the Persian Gulf. Image by The National Guard

                                                              True love is letting yourself feel young when they’re around

                                                              elderly women

                                                                Two friends on their smartphones. Image by Robert Neff

                                                                feeling young

                                                                  A young couple getting their picture taken. Image by db Photograph

                                                                  sprinkler dad

                                                                    A father plays in a sprinkler with his daughter at Millennium Park in Chicago. Image by Ben Forsberg

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                                                                    subway couple

                                                                      A young couple on a subway enjoys sharing time together, while the girlfriend’s father sneaks a photo of them. Image by Gareth Williams

                                                                      wheelchairs

                                                                        A couple holds hands on a fall day. Image by David Amsler

                                                                        It’s letting yourself be silly… just because they’ll enjoy it

                                                                        silly faces

                                                                          A grandfather makes faces at the camera with his granddaughters. Image by Tim Pierce

                                                                          vote for pedro

                                                                            A woman’s father wears a Napoleon Dynamite t-shirt to make his daughter laugh. Image by emdot

                                                                            True love is allowing yourself to show how you really feel

                                                                            date night

                                                                              A young couple kisses in the back of a restaurant in Washington, D.C. Image by Derek Key

                                                                              playing violin

                                                                                Violinist Nancy Dinovo plays at a memorial service for the victims of 9/11. Image by Christopher Morris

                                                                                True love is timeless

                                                                                old friends

                                                                                  Friends spending some time together. Image by Cristian Bortes

                                                                                  sitting around a fire

                                                                                    A group of friends sits around a campfire eating. Image by New Old Stock

                                                                                    elderly couple

                                                                                      An elderly couple walks down a street together. Image by Matteo Paciotti

                                                                                      Featured photo credit: Matteo Paciotti via flickr.com

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