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Help a Reporter (and Yourself) Out

Help a Reporter (and Yourself) Out

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    Ever wonder where journalists and other writers find the experts they quote in their stories? In the past, reporters counted on their own networking, and on a service called ProfNet. ProfNet lets journalists search their database of experts and contact them individually to see if they’d be interested in being interviewed.

    Until recently, ProfNet has been about the only game in town, as far as finding real experts is concerned. Which might be why their website is a little less than user-friendly – no competition. But things have been shaken up rather thoroughly in the last couple months, with the arrival on the scene of a new service aiming to connect journalists and experts.

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    Help A Reporter Out (HARO) is the brainchild of Peter Shankman, founder and CEO of marketing/PR firm The Geek Factory, Inc. The idea is simple, but incredibly powerful. Journalists post requests using a simple form, detailing their story and the kind of expert they’re looking for. Experts – on whatever – subscribe to the HARO mailing list. A few times a day, the requests over the last several hours are compiled and sent out to everyone on the mailing list. Subscribers skim the list and see if there are any stories they feel they can contribute to, and they email the reporter directly.

    It’s that simple. It’s almost stupid! But it works – in a few months it’s membership has grown to over 12,000 people and Shankman is sending out 50 or more HARO requests a day.

    Why bother to help a reporter out?

    Why should you take the time and energy to read HARO’s twice- or thrice-daily email, looking for HARO requests that apply to you?

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    There are several answers, all of them good. The first, of course, is that you know something that might help a reporter to be more informative or more accurate, and therefore in some small way you can contribute to the world’s store of knowledge. That’s what knowledge is for, after all – sharing.

    But, you say, I get paid for sharing my knowledge. Hey, good on ya! Maybe the warm fuzzies aren’t enough.

    Fair enough. While journalistic ethics generally precedes paying sources, people who volunteer to help reporters with their story get another kind of payment: exposure. And no minor exposure, either – being quoted in a major newspaper or national magazine can bring a flood of traffic to your site, new clients, job offers, you name it. And smaller outlets can be just as good,or even better – being quoted as an expert by a niche publication means that the people who will see your name referred to as the go-to guy or gal on your topic are exactly the people you most want to see you as an expert.

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    PR folks know this, which is why when I sent out a HARO request recently, about 1/3 of the responses I got were publicists and marketing folk offering to connect me with their clients. It’s an excellent opportunity to establish yourself as an expert in your field.

    There’s one more reason to respond to HARO requests: it can be fun. You get to share your thoughts with someone who, while maybe not an expert, at least has an interest in the field you work in (usually, or the story would have been assigned to someone else). Speaking with a skilled interviewer is a great way to clarify your own thinking, too.

    What if I need some help, too?

    HARO is, at least for now, an open system. I’ve seen requests from bloggers, in-house writers, people taking surveys, and of course actual jourrnalists on assignment. There is no verification system in place to make sure your request is “legitimate”, and while that might become a problem down the line, for now it’s working pretty well. (I shouldn’t say no verification system – people aren’t going to respond to requests that seem phony or amateurish, so in that sense, the system is self-regulating).

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    What that means is that, if you need to interview an expert, and can offer a reasonable amount of exposure, there’s no real reason not to try a HARO request.

    And it works. My first HARO request was for an expert n what I thought was a pretty obscure topic. Within a few hours, I had 14 responses! What’s more, almost all of them were good – real, bona fide experts in the rather tiny niche I was writing about.

    If you want to improve your chances of getting a decent response, there are a few things you should do:

    • Be real: I can imagine all sorts of ways that people are going to try to game the HARO system. Here’s the thing, though – you’re interacting with real people – smart ones, at that. They are experts, after all. If your request comes off as scammy, you won’t get a response – but even if your request does get a response, people will realize soon enough that you’re full of… it when you start responding of when you get them on the phone.
    • Explain your topic thoroughly: HARO gives plenty of room to describe who you’re looking for; be as specific as you can. Don’t think you’re being clever by being vague, or that you’ll improve your chances of finding someone if your request is so loosely worded that just about anyone might feel that they’re the right person for you. The people who sign up for HARO’s list are looking for particular requests that they feel a connection with. Ideally, you want a handful of people to read your request and feel like you’re talking about them specifically.
    • Be respectful: You don’t get to expect a response, you get to appreciate one. If someone takes the time to respond to your request, even if you can’t use them for your project, try at least to respond and tell them “no thanks”. You never know when you might need their assistance in the future, so don’t burn any bridges by being a jerk.

    I, for one, will be watching closely to see how Help A Reporter Out develops. It’s such a simple idea, but it works – and in the long run, may be a huge step forward for journalism. And for self-promotion – what a great way to get yourself noticed by people in your niche!

    I’d love to hear other people’s stories about HARO. If you have any, please share them with us in the comments.

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    Last Updated on September 18, 2020

    13 Helping Points When Things Don’t Go Your Way

    13 Helping Points When Things Don’t Go Your Way

    For the original article by Celestine: 13 Helping Points When Things Don’t Go Your Way

    “We all have problems. The way we solve them is what makes us different.” ~Unknown

    “It’s not stress that kills us, it is our reaction to it.” – Hans Selye

    Have you ever experienced moments when things just don’t go your way? For example, losing your keys, accidentally spilling your drink, waking up late, missing your buses/trains, forgetting to bring your things, and so on?

    You’re not alone. All of us, myself included, experience times when things don’t go as we expect.

    Here is my guide on how to deal with daily setbacks.

    1. Take a step back and evaluate

    When something bad happens, take a step back and evaluate the situation. Some questions to ask yourself:

    1. What is the problem?
    2. Are you the only person facing this problem in the world today?
    3. How does this problem look like at an individual level? A national level? On a global scale?
    4. What’s the worst possible thing that can happen to you as a result of this?
    5. How is it going to impact your life in the next 1 year? 5 years? 10 years?

    Doing this exercise is not to undermine the problem or disclaiming responsibility, but to consider different perspectives, so you can adopt the best approach for it. Most problems we encounter daily may seem like huge issues when they crop up, but most, if not all, don’t have much impact in our life beyond that day.

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    2. Vent if you have to, but don’t linger on the problem

    If you feel very frustrated and need to let off some steam, go ahead and do that. Talk to a friend, complain, crib about it, or scream at the top of your lungs if it makes you happy.

    At the same time, don’t get caught up with venting. While venting may temporarily relieve yourself, it’s not going to solve the problem ultimately. You don’t want to be an energy vampire.

    Vent if there’s a need to, but do it for 15 to 20 minutes. Then move on.

    3. Realize there are others out there facing this too

    Even though the situation may be frustrating, you’re not alone. Remember there are almost 7 billion people in the world today, and chances are that other people have faced the same thing before too. Knowing it’s not just you helps you to get out of a self-victimizing mindset.

    4. Process your thoughts/emotions

    Process your thoughts/emotions with any of the four methods:

    1. Journal. Write your unhappiness in a private diary or in your blog. It doesn’t have to be formal at all – it can be a brain dump on rough paper or new word document. Delete after you are done.
    2. Audio taping. Record yourself as you talk out what’s on your mind. Tools include tape recorder, your PC (Audacity is a freeware for recording/editing audio) and your mobile (most mobiles today have audio recording functions). You can even use your voice mail for this. Just talking helps you to gain awareness of your emotions. After recording, play back and listen to what you said. You might find it quite revealing.
    3. Meditation. At its simplest form, meditation is just sitting/lying still and observing your reality as it is – including your thoughts and emotions. Some think that it involves some complex mambo-jumbo, but it doesn’t.
    4. Talking to someone. Talking about it with someone helps you work through the issue. It also gets you an alternate viewpoint and consider it from a different angle.

    5. Acknowledge your thoughts

    Don’t resist your thoughts, but acknowledge them. This includes both positive and negative thoughts.

    By acknowledging, I mean recognizing these thoughts exist. So if say, you have a thought that says, “Wow, I’m so stupid!”, acknowledge that. If you have a thought that says, “I can’t believe this is happening to me again”, acknowledge that as well.

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    Know that acknowledging the thoughts doesn’t mean you agree with them. It’s simply recognizing the existence of said thoughts so that you can stop resisting yourself and focus on the situation on hand.

    6. Give yourself a break

    If you’re very stressed out by the situation, and the problem is not time sensitive, then give yourself a break. Take a walk, listen to some music, watch a movie, or get some sleep. When you’re done, you should feel a lot more revitalized to deal with the situation.

    7. Uncover what you’re really upset about

    A lot of times, the anger we feel isn’t about the world. You may start off feeling angry at someone or something, but at the depth of it, it’s anger toward yourself.

    Uncover the root of your anger. I have written a five part anger management series on how to permanently overcome anger.

    After that, ask yourself: How can you improve the situation? Go to Step #9, where you define your actionable steps. Our anger comes from not having control on the situation. Sitting there and feeling infuriated is not going to change the situation. The more action we take, the more we will regain control over the situation, the better we will feel.

    8. See this as an obstacle to be overcome

    As Helen Keller once said,

    “Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.”

    Whatever you’re facing right now, see it as an obstacle to be overcome. In every worthy endeavor, there’ll always be countless obstacles that emerge along the way. These obstacles are what separate the people who make it, and those who don’t. If you’re able to push through and overcome them, you’ll emerge a stronger person than before. It’ll be harder for anything to get you down in the future.

    9. Analyze the situation – Focus on actionable steps

    In every setback, there are going to be things that can’t be reversed since they have already occurred. You want to focus on things that can still be changed (salvageable) vs. things that have already happened and can’t be changed. The only time the situation changes is when you take steps to improve it. Rather than cry over spilt milk, work through your situation:

    1. What’s the situation?
    2. What’s stressing you about this situation?
    3. What are the next steps that’ll help you resolve them?
    4. Take action on your next steps!

    After you have identified your next steps, act on them. The key here is to focus on the actionable steps, not the inactionable steps. It’s about regaining control over the situation through direct action.

    10. Identify how it occurred (so it won’t occur again next time)

    A lot of times we react to our problems. The problem occurs, and we try to make the best out of what has happened within the context. While developing a healthy coping mechanism is important (which is what the other helping points are on), it’s also equally important, if not more, to understand how the problem arose. This way, you can work on preventing it from taking place next time, vs. dealing reactively with it.

    Most of us probably think the problem is outside of our control, but reality is most of the times it’s fully preventable. It’s just a matter of how much responsibility you take over the problem.

    For example, for someone who can’t get a cab for work in the morning, he/she may see the problem as a lack of cabs in the country, or bad luck. However, if you trace to the root of the problem, it’s probably more to do with (a) Having unrealistic expectations of the length of time to get a cab. He/she should budget more time for waiting for a cab next time. (b) Oversleeping, because he/she was too tired from working late the previous day. He/she should allocate enough time for rest next time. He/she should also pick up better time management skills, so as to finish work in lesser time.

    11. Realize the situation can be a lot worse

    No matter how bad the situation is, it can always be much worse. A plus point vs. negative point analysis will help you realize that.

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    12. Do your best, but don’t kill yourself over it

    No matter how bad your situation may seem, do your best, but don’t kill yourself over it. Life is too beautiful to worry so much over daily issues. Take a step back (#1), give yourself a break if you need to (#6), and do what you can within your means (#9). Everything else will unfold accordingly. Worrying too much about the outcome isn’t going to change things or make your life any better.

    13. Pick out the learning points from the encounter

    There’s something to learn from every encounter. What have you learned from this situation? What lessons have you taken away?

    After you identify your learning points, think about how you’re going to apply them moving forward. With this, you’ve clearly gained something from this encounter. You’ve walked away a stronger, wiser, better person, with more life lessons to draw from in the future.

    Get the manifesto version of this article: [Manifesto] What To Do When Things Don’t Go Your Way

    Featured photo credit: Alice Donovan Rouse via unsplash.com

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