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Getting Attention by doing a Good thing

Getting Attention by doing a Good thing

In our era where there’s a million new things on the web everyday competing for attention, how do you get attention? Do Good.

Take for instance Collis Ta’eed, an Australian freelance web designer, who like just about every other web designer started one of those Web 2.0 sites. Nice, but nothing special, just another blip on the swiftly flowing information river. He decides to do something Good.

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He creates out of nothing more than the idea in his head something called Blog Action Day – what if every blog in the world talked about one thing that needs talking about on the same day? This year, it’s the environment, and as of right now 10,233 14,000+ blogs (Lifehack.org is one of them) with an audience of 8,283,014 12 million+ people – are going to get Monday one hell of a wake up call on this topic.

Blog Action Day

    Add in the mainstream media, the power of the Long Tail, and I’d bet something like 40,000,000 people are going to at least think about the environment Monday. One person, two months, 40 million people. That’s some serious attention.

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    Think it’s a one off? Well, take another bunch of do-gooder web designers – MakaluMedia – who did a project for the Ecology Center. The goal, the Good Thing? Make it easy to get off the bizillion paper catalog mailing lists out there so maybe next year instead of 19 billion paper catalogs produced and mailed and trashed annually in the U.S., there’s only say, 15 billion. How many trees will that save?

    Now, either web designers have been bestowed with supernatural abilities, or they realize something the rest of us haven’t gotten the word on yet: Doing Good on the web gets you noticed big time – and it’s not that hard.

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    The blogosphere has been denigrated by mainstream media pundits as being an echo chamber – and they were half right in the wrong way. The blogosphere amplifies Good ideas – the better the idea, the more people buy into it, and suddenly, it’s not so hard to get attention anymore.

    Bob Walsh blogs about different aspects of the digital lifestyle at 47hats and Clear Blogging. His second book, Clear Blogging, is now available at Amazon and elsewhere.

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    I want, I learn, I do, I get Getting Attention by doing a Good thing I want my attention back 5 ways to reclaim some of your attention. Surprise!

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

    Featured photo credit: Flickr via farm4.staticflickr.com

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